Paul Gillin

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Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. I love this content concept, and it’s an idea more B2B marketers could adopt. I picked a few quotes from the e-book that I really like.

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Engineering360 Joins Expanding World of Vertical B2B Communities

Paul Gillin

The world of online B2B news services continues to expand with the introduction of Engineering360 , which owner IHS calls “the world’s largest online destination for engineers.” I’m working on getting an interview with some of the principals involved in these new communities for my FIR B2B podcast. com , Janes360.com

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A Nice Collection of B2B Marketing Stats and Videos

Paul Gillin

based B2B marketing agency that says its mission is, “to chase out the humdrum and bring a lot of love and passion to B2B marketing.” Earnest’s B2B campaigns have a lot of B2C energy inside them. Be sure to check out the links to some of the year’s best B2B videos on slide 37. Earnest is a U.K.-based

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3 Branded B2B News Services That Get It Right

Paul Gillin

Some B2B marketers have gone that. While there’s nothing wrong with that, drive-by customers are hard to engage in conversation. What if you could go a step beyond the downloads and become a trusted and even indispensable information source that customers visit every day? Here are three I think are worth emulating.

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Cisco Does B2B Facebook Right

Paul Gillin

Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook. Want a low-cost, fun and effective way to reward your most active Facebook contributors? Last year, Cisco started the SuperFan program to recognize its best community members.

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The Power of B2B Communities

Paul Gillin

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting? Spiceworks does a very good job of managing B2B communities. All comments are appreciated!

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The Changing Rules of B2B Marketing

Paul Gillin

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Welcome to the new world of B2B communications. In fact, B2B companies were among the earliest adopters of social media.