LeadSloth

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MarketingSherpa B2B Marketing Summit

LeadSloth

Just like last year, I will be a blogging partner for MarketingSherpa's B2B Marketing Summit. Again, they have created a great program for B2B Marketers, covering both lead generation and lead nurturing strategies. Social Media for the B2B Marketer – Alex Plant from NetApp and Natascha Thomson from SAP.

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B2B Marketing Events 2010

LeadSloth

What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. I’m speaking at the B2B Marketing University.

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25 Great B2B Content Marketing Articles

LeadSloth

While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. My focus is on B2B, rather than B2C. For example, the complex sale is usually unique to B2B selling, and that’s when you would map content to stages in the buying cycle. Content Reuse.

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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Silverpop Engage B2B (booth 4). Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Silverpop Engage B2B (booth 4). This ensures that you get lots of real-life advice. Marketo (booth 6).

Manticore 100
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B2B Pay Per Click Advertising

LeadSloth

I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. Jep: Some of my friends claim that B2B paid search is less interesting than B2C because the average B2B search budgets pale in comparison with B2C.

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Social Media for B2B Lead Generation

LeadSloth

A couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). We started talking and he asked me to write a post about using Social Media for B2B Lead Generation, as LeadSloth has done a fair bit of work in that area. Now that’s effective use of social media.

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Great B2B Email Copywriters: Where Are You?

LeadSloth

Is there really a difference between a B2C and a B2B copywriter? I think the principle for writing great emails is the same, but the tone-of-voice will be different in B2B, and it can be lot harder to understand the topic: everyone knows what car insurance is, but it can take a while to understand complex corporate insurance policies.