Lattice

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Demystifying B2B Customer Data Platforms

Lattice

I want to unpack what exactly a Customer Data Platform can do for B2B marketers and how to cut through the hype when evaluating CDP vendors. Adobe, Salesforce, and Oracle have all recently announced offerings in this space. As is often the case, however, along with the buzz comes confusion.

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#MPB2B Recap: What’s Next in B2B Marketing?

Lattice

This week marked the eighth annual B2B Forum, hosted by MarketingProfs, and my third MPB2B. The overall theme of …

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B2B Marketing Strategy in Three Dimensions

Lattice

Last time I mentioned the importance of marketing as well as selling to all of the buying influences in …

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What’s the Future of B2B Marketing?

Lattice

It’s the time of year when predictions for the next year start to populate the airwaves. In preparation for the …

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B2B Demand Generation: Feast or Famine?

Lattice

Growing companies run in feast or famine mode. Either there’s so much work that it’s hard to …

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Data, Information and Knowledge (And What It Means For B2B Marketers)

Lattice

The big data revolution has performed a valuable service in bringing our collective attention to data’s value and the need to manage it properly — especially the customer generated kind.

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Account Based Marketing and The Future of B2B Markets

Lattice

Learn what Engagio's Jon Miller thinks the future is all around ABE, and how aligning your sales, marketing and customer success team around core plays creates business success.