Crimson Marketing

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5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

B2B companies have recently had to confront an awkward truth. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. Perhaps this has always been true, but today’s B2B buyers have something that their predecessors did not—a wealth of information available to them with only a few mouse clicks away.

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How To Hurt and Help B2B Innovation

Crimson Marketing

Mastering B2B marketing innovation means going “beyond throwing around creative ideas and actually implementing change.” ” The top three organizational challenges driving innovation need, as ranked by B2B marketers, are: The pressure to deliver a consistent and positive customer experience (38%). Close-mindedness.

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4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. B2B marketing technology is developing rapidly. Social media influence is to the B2B buyer. ” 2. .

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B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas

Crimson Marketing

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Click To Tweet. Why is Data on Buying Intent the Key? .”

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Who Is Your B2B Buyer [Infographic]

Crimson Marketing

34% of established buyers said they previously considered the website of a B2B supplier – ultimately though, these established buyers ended up buying from another, more affordable supplier. The post Who Is Your B2B Buyer [Infographic] appeared first on. Established buyers. Ages 36-45. Business2Community ). Infographics'

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3 Ways B2B Buying is Changing In 2014

Crimson Marketing

New channels and technology are changing the way B2B buyers behave. Here we explore 3 ways the B2B buying market will change in the coming year. Putting more stress on B2B businesses to produce a great experience everytime. The post 3 Ways B2B Buying is Changing In 2014 appeared first on. Buyers Will Expect More.

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4 Ways To Make Your B2B Content Marketing Strategy Stand Out

Crimson Marketing

60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet. Only 44% of #B2B marketers have a documented #contentstrategy Click To Tweet. 87% of #B2B buyers say content has an impact on vendor selection #contentmarketing Click To Tweet. And most importantly, your content needs to lead to a conversion. .