Chris Koch

article thumbnail

Where is the utility in mobile apps for B2B?

Chris Koch

As is often the case, his advice pertains more to B2C than B2B, as I point out in a comment: “Utility” is a clear, succinct way of putting it. I am concerned about the B2B side of things, though, for complex technology solutions in particular. I’m not seeing the killer app for B2B utility emerging yet.

article thumbnail

Integrating mobile into B2B marketing

Chris Koch

MarketingProfs’ B2B Forum is one of those conferences. You should check it out; it’ll give you a great list of B2B marketers to follow. If you’re trying to stay on top of B2B marketing trends, you should be reading both of these blogs. CK has tons more content on B2B mobile that you should check out.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Reasons Why Facebook Stinks for B2B Marketing

Chris Koch

We don’t see the value of it for B2B and we want it off the table. Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook. What is B2B marketing all about? Relationships, right?

Facebook 100
article thumbnail

Why B2B marketers hate social media

Chris Koch

In a recent post, I offered some hard research data to support the growing importance of social media to B2B. The first hurdle for B2B marketers in developing a social media strategy is presenting a case for why their companies should be involved in social media at all. But of course, no B2B marketing strategy does that.

article thumbnail

What the slow death of B2B publishing means for marketers

Chris Koch

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. But if you step back and think about where the real opportunity is for B2B marketers, it is idea marketing. Marketers always struggle with what to do next.

article thumbnail

The crisis of buyer information in B2B and how to fix it

Chris Koch

Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. Privacy is a concern in B2B, too. It may seem facile, but social media are the answer.

B2B 100
article thumbnail

Why B2B marketers need to embrace deal marketing

Chris Koch

Honestly, why do we think that sophisticated B2B buyers are going to follow our brands on Twitter or become our fans on Facebook? That would seem enough to end the debate about B2B social media participation right there. Actually, B2B buyers would probably love that but we’d lose millions and get fired.). The answer is we don’t.