B2B Memes

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A Look Inside a B2B Editor’s Head

B2B Memes

That’s what makes a recent Twitter chat among B2B editors and writers a valuable resource. These concerns are not unique to B2B journalists, of course. Related posts: Do B2B Editors Get Twitter? Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Dealing with insufficient staffing and hiring.

Ethics 100
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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

In fact, for the B2B world in particular, it is a crucial concept. The arbitrary distinctions and categories that characterize traditional B2B publishing—think yearly editorial calendars, ad/edit ratios, “controlled circulation”—make such reframing impossible. In almost every way, the B2B print model is poorly suited to this pursuit.

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Beats vs. Obsessions: More Lessons for B2B from Quartz

B2B Memes

In fact, for the B2B world in particular, it is a crucial concept. The arbitrary distinctions and categories that characterize traditional B2B publishing—think yearly editorial calendars, ad/edit ratios, “controlled circulation”—make such reframing impossible. In almost every way, the B2B print model is poorly suited to this pursuit.

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5 Keys to Effective B2B Content

B2B Memes

For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. I guess because there’s so much gloom and doom surrounding the future of B2B publishing. What really distinguishes the best B2B writers is their love of the topic.

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. That we can learn something about B2B from IBM is useful but not surprising.

Blogger 100
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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. If I tweet something from the magazine’s account that is from an advertiser/manufacturer I make sure it provides value to my readers first—just like print B2B. I also manage RD+B ’s Facebook page.

Ethics 100
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What B2B Publishers Don’t Get: You Can’t Own the Conversation

B2B Memes

Although there may be a few exceptions, Stephen Saunders got it right this week when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking. B2B networks usually fail because publishers expect to control them. There’s some truth to that, as I’ll suggest.