REPUTATION TO REVENUE | MONDAY, JUNE 28, 2010
[B2B] The four engines of B2B marketing success
A friend recently had the good fortune not only to take over marketing for a successful B2B firm, but to do so with a mandate to build a new strategy that ensures a much greater impact on the business. Four Engines for B2B Marketing Success . Get each of the engines humming smoothly and results are sure to follow. What do you think?
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 27, 2015
[B2B] Why The Most Effective B2B Marketing Tactic May Surprise You
With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.
B2BMARKETINGSMARTS | MONDAY, MARCH 7, 2011
[B2B] Fun with B2B marketing
Ninety-percent of the B2B marketing copy I write is serious stuff. In my world, it’s hard to imagine that the fun things B2C marketers do to engage consumers translate very well into the B2B marketing world. Hopefully, my messages have energy and enthusiasm, are fun and are easy to read. This contest is classic social media.
B2BMARKETINGSMARTS | MONDAY, APRIL 29, 2013
[B2B] Why B2B marketers must read this book on lead generation.
It covers all the channels and all the practices necessary to achieve successful B2B marketing [.] Why B2B marketers must read this book on lead generation. The title of David Scott’s new book “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI” is a bit misleading.
B2B LEAD GENERATION BLOG | MONDAY, MAY 5, 2014
[B2B] Customer-Centric Marketing: Using metaphors in your B2B strategy
There’s a common misconception that there’s a lack of beauty or poetry in B2B marketing, but Jacob and his team proved that these tasks are what a marketer makes of them. Lead Capture: How a B2B site redesign appealed to diversifying markets and increased conversion 81% [Full One Call Now video presentation from Summit].
B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 5, 2011
[B2B] For B2B marketing success in 2011 — start with the data.
With a database attached to each of them, it can be very tempting for B2B marketers to just tap that data for marketing purposes. This requires: Before-and-After Snapshots: Showing what a group of prospects looked like before they were targeted by a B2B marketing campaign. But that’s not considered a best practice. None are customers.
DIGITAL BODY LANGUAGE | THURSDAY, MARCH 25, 2010
[B2B] Is Foursquare Relevant for B2B Marketers?
Recently, I’ve been playing around with foursquare to get a better understanding of it, and think about how it might have a significant impact on B2B marketers. As a B2B marketer, especially one selling to very small businesses that are owner-run and not adopters of technology, this (theoretically) makes available a highly targeted data set.
BIZNOLOGY | THURSDAY, SEPTEMBER 26, 2013
[B2B] Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing
The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. Because they’ll hate you in the morning… But seriously, if the role of B2B marketing is to provide leverage to sales, then burdening a sales rep with a prospect who is not a realistic potential buyer is no help. Industry.
GREAT B2B MARKETING | TUESDAY, SEPTEMBER 3, 2013
[B2B] Fast Lead Response Keeps B2B Leads from Going Stale
Last month, I spoke about lead metrics and ROI at the B2B Leads Conference in New York. Most had case studies or industry data to support their claim that lead response time is a key B2B leads metric. If these statistics aren’t sobering enough, consider the following: 51.4% of B2B leads are never called.
THE B2B RESEARCH BLOG | MONDAY, JULY 14, 2014
[B2B] Insights from the B2B Barometer
The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. I’d like to share a few of the study’s key findings here.
MARKETING INTERACTIONS | SUNDAY, SEPTEMBER 22, 2013
[B2B] Are B2B Marketing Priorities Out of Whack?
A few months prior to Content Marketing World, I ran an online survey to help direct the session I created on Customer Retention. I'm compiling an eBook with insights, but in the meantime, I wanted to discuss B2B marketing priorities. Let's take a look at why. Content Strategy. Thankfully, content strategy ranked fourth.
MARKETING INTERACTIONS | MONDAY, JANUARY 20, 2014
[B2B] Is Your B2B Content Stuck in Purgatory?
One of the challenges I've had a number of conversations about recently has been the ability of B2B content to attract the right audience. Much of the content created by B2B companies gets a limited amount of pageviews, social shares or direct passalong. " We're going to talk about distribution. Not likely. Use those.
GREAT B2B MARKETING | MONDAY, FEBRUARY 23, 2015
[B2B] How to Beat Larger Competitors at B2B Marketing and Sales
The same is true in B2B marketing. This is true in both B2C and B2B. Regardless of the market you operate in, I hope these ideas show you how to consistently beat your larger competitors in B2B marketing and sales. Competitors B2B Marketing Marketing and Sales This is equally true in smaller market segments.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 9, 2014
[B2B] How Does B2B Marketing Compare to B2C?
This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? In specific areas of implementation, like creativity and audience targeting, B2B marketing has specific qualities that may make it easier to implement than projects aimed toward B2C audiences. Targeting.
CMO ESSENTIALS | THURSDAY, NOVEMBER 6, 2014
[B2B] An Open Letter to B2B CMOs
As customer touchpoints multiply with the never-ending emergence of new delivery channels, B2B organizations are recognizing the critical role of a clear, credible, compelling and consistent brand—and, therefore, the critical role of a capable CMO. Many B2B companies’ CEOs are hiring CMOs for the very first time. This is your time.
MARKETING INTERACTIONS | SUNDAY, JUNE 8, 2014
[B2B] The B2B Funnel is Now a Sieve
The buying process has gotten messy for B2B marketers. Given that only 32% of enterprise B2B marketers consider their content marketing effective, they need to pay attention to what they're doing with the 17 tactics they use, on average. Every new channel puts a hole in your funnel. The other is a conflict of personas. The Point.
LEADER NETWORKS | FRIDAY, SEPTEMBER 14, 2012
[B2B] Ten Questions: A B2B Online Community Readiness Checklist
A wide range of B2B firms are considering the need for creating and operating their own online customer communities. In the B2B information technology sector, customer support, knowledge-sharing and product enhancement communities are common. How does a B2B online community do this? B2B online communities b2b online community
BIZNOLOGY | FRIDAY, APRIL 24, 2015
[B2B] Case study in data-driven B2B customer acquisition marketing
My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. First, we target the right accounts. Like this post?
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 28, 2014
[B2B] 5 Problems with B2B Marketing…and How to Fix Them
B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out.
KOMARKETING ASSOCIATES | FRIDAY, OCTOBER 31, 2014
[B2B] 8 Key Changes In Google Search B2B Marketers Should Know
This change in searcher behavior is just one change – either related to Google or driven by Google – that B2B marketers need to be aware of. ” Trust is the key element B2B marketers need to build long term – trust in their brand and in the leadership of the organization. The key takeaway? Guest Posting for SEO.
B2BMARKETINGSMARTS | TUESDAY, JULY 13, 2010
[B2B] 3 Great B2B Marketing Ideas I Read in (OMG) Print Media.
As the award-winning senior art director at Euro RSCG Chicago, Chris emphatically shows why B2B marketing doesn’t have to be dull. When looking at his list, I realized how rarely I see the power of these six approaches used in B2B marketing. How would these proven headline approaches affect B2B marketing?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 19, 2014
[B2B] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
Building strong client relationships is perhaps one of the most important things that any marketer can accomplish, especially given the increasing importance of having a popular and well-known brand in today’s cluttered B2B landscape. The marketing department can help unify a B2B organization internally. Branding For Unity.
MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 23, 2010
[B2B] The New B2B Marketing Manifesto
Velocity puts out some innovative B2B marketing content known for inspiring advanced thinking and innovative takes on the roles and responsibilities of marketers—and this manifesto is no exception. “B2B marketing is a profession of ideas.”. Community – the new B2B staple for building relationships. love that statement.
MARKETING INTERACTIONS | SUNDAY, AUGUST 24, 2014
[B2B] B2B Marketing Content Must Address "Soft" Factors
For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside.
PR MEETS MARKETING | MONDAY, AUGUST 23, 2010
[B2B] Geolocation Services for B2B
Tags: marketing technology B2B Customer Business-to-business Facebook Places mobility wireless geolocation Morrison & Foerster
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 6, 2014
[B2B] The Domino Theory of B2B Content Marketing
That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales? That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. Photo attribution: Pixel.
BIZNOLOGY | WEDNESDAY, OCTOBER 31, 2012
[B2B] B2B Marketing Myth-busting, Redux
B2B marketing is no different–what are the myths that we might believe that are possibly guiding our actions in the wrong direction? With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. . Photo credit: Wikipedia. Wrong.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 18, 2010
[B2B] B2B Marketing ROI – Are You There Yet?
What I did see, however, is more and more B2B marketers beginning to implement social media programs, put in place more formal lead management/nurturing programs, and execute more customer analytics activities instead of just talking about the need to do so. George Hollister. DMA:2010. Are you there yet? Tweet This! Share this on Facebook.
B2BMARKETINGSMARTS | MONDAY, OCTOBER 1, 2012
[B2B] B2B marketing’s 10 most common copy mistakes
B2B marketing’s 10 most common copy mistakes is a post from: B2BMarketingSmarts. B2B Marketing Messaging Outbound B2B Marketing Web Site Copy B2B Marketing marketing copy Marketing Messaging marketing mistakesMy first contact with a prospective client always fills my head with questions. Are they clueless?
MARKETING INTERACTIONS | TUESDAY, DECEMBER 3, 2013
[B2B] Take a Collective Approach to B2B Personas
B2B buyers buy in packs and have buying committees - understanding the roles within that committee, the unique views and how they intersect will be key to defining the demand generation content that is developed." He makes some excellent points and I'd like to add a few of my own. In my opinion, they should be shot. Absolutely.
B2B MARKETING INSIDER | TUESDAY, JUNE 26, 2012
[B2B] The Content Marketing Checklist For B2B Marketers
Change is coming for many B2B Marketers. Velocity Partners is a UK-based B2B Marketing agency that has learned how to set itself apart with great content. Velocity Partners B2B Content Marketing Strategy Checklist. But for some of us, it’s already here and we are lighting the path forward. The Content Marketing Checklist.
MARKETING INTERACTIONS | TUESDAY, APRIL 8, 2014
[B2B] B2B Marketers Need a Fresh Perspective
In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. Product is Not the Hero of a B2B Company's Story ). Crossing the Chasm: The new Obstacle for B2B Buyers ). started to answer it and then decided the answer deserved its own post. Proceed With Caution ).
B2B LEAD BLOG | THURSDAY, OCTOBER 10, 2013
[B2B] MarketingProfs B2B Marketing Awards 2013
The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. Celebrating the “Luminaries” of B2B Marketing, 30 companies – including ReachForce (our moms are very proud) – have been nominated in 8 categories.
KOMARKETING ASSOCIATES | TUESDAY, JULY 14, 2015
[B2B] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. B2B content marketing isn’t always about one piece of content equating to one sale.
PWB MARKETING BLOG | SUNDAY, NOVEMBER 13, 2011
[B2B] B2B Social Media On The Rise [Infographic]
Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. B2B Social Media MediaDon’t wait. Your customers are there.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 7, 2013
[B2B] Mobile Marketing: What 4 top B2B companies can teach us about mobile
It won’t be too long before it starts happening in the B2B world. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use.
BIZNOLOGY | MONDAY, APRIL 29, 2013
[B2B] B2B Marketers Should Take Another Look at E-Commerce
commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Platform suppliers like Rainmaker are building systems specifically designed to support B2B buying processes, with consumer-like features and ease of use. Photo credit: Wikipedia. Time for another look.
PWB MARKETING BLOG | MONDAY, AUGUST 8, 2011
[B2B] B2B Marketing Infographic: How Are B2B Marketers Optimizing Their Funnel?
From the top B2B marketing metrics to the most effective demand generation tactics, MarketingSherpa put together a great infographic they shared at the B2B Summit 2011. MarketingSherpa’s B2B infographic was based on data from their 2012 B2B Marketing Benchmark Study to be released later this year. We’re not surprised.
MARKETING INTERACTIONS | SATURDAY, FEBRUARY 1, 2014
[B2B] Even ONE B2B Persona Can Bring Benefits
Last week, Steve Rayson wrote a blog post over on Anders Pink, B2B Buyer Personas - A Waste of Time? I'm honored that he wrote about a post I published and shared a few metrics I'd not seen. Yes, B2B companies buy with committees. But Steve concluded with one point that I'd like to counter. This is important.
MI6 MARKETING AGENCY | FRIDAY, MARCH 11, 2011
[B2B] Linkedin for B2B Marketing
Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Linkedin for B2B Marketing. The hashtag for these and other B2B Chat sessions is #b2bchat. How effective have others found in linkedin ads for b2b? seems like LI has more b2b potential here. Learn more here ).
INBLURBS | WEDNESDAY, JANUARY 25, 2012
[B2B] B2B Decision Makers are Increasingly Researching in Social Media
This evolution of information technology also arrived to the B2B companies. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners. B2B decision makes do this as well and their number is increasing!
MARKETING INTERACTIONS | SATURDAY, MAY 18, 2013
[B2B] B2B Content Marketing: Thoughtful or Rote Activity?
Create Thoughtful B2B Marketing Content from Ardath Albee. I recently read a post written by Brian Carroll of MECLABS. An excerpt caught my attention as this is a problem I see often. where to begin. Typically, as a matter of rote, they blasted out an. email every week about one of their products. Sound familiar?
IT'S ALL ABOUT REVENUE | SATURDAY, AUGUST 3, 2013
[B2B] How Do B2B and B2C Marketers Use Social Media? [CHART]
This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. How Do B2B and B2C Marketers Use Social Media? Social Media B2B B2C Eloqua App Cloud Facebook social diversity social media referral traffic
B2BBLOGGERS | WEDNESDAY, MAY 2, 2012
[B2B] 25 Awesome B2B Blogging Tips
Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty.
PAUL GILLIN | TUESDAY, MAY 25, 2010
[B2B] B2B Blogging Excellence
Tags: B2B Corporate Blog Social Media blogging corporate socialnetworks emerson jimcahill processcontrol
EVERYTHING TECHNOLOGY MARKETING | TUESDAY, NOVEMBER 16, 2010
[B2B] Social Media in B2B Marketing - Survey Results
The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! What is your experience with social media in B2B
INBLURBS | FRIDAY, MARCH 23, 2012
[B2B] How B2B Marketers Can do Social Media Lead Generation the Smart Way
Any B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Leveraging social media for branding and building awareness helps B2B companies. Humanize B2B companies. Infographic: B2B Social Media on the Rise.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 15, 2012
[B2B] B2B Email Benchmarks: Answers Vary Widely
Arguably all Eloqua clients would be relevant to marketing automation users, but the most relevant for true B2B would include Manufacturing, High Tech, and Business Services: And the detail. But they only provide one category for B2B Products and Services, plus another for Business Publishing. Here is the U.S. What Does It All Mean?
CK'S B2B BLOG | FRIDAY, NOVEMBER 5, 2010
[B2B] B2B Mobile Marketing: 10 Key Mobile Arguments. Now With Audio!
Look for a lot more slideshows updated with audio coming your way soon, as well as many other B2B marketing goodies in innovative new formats. For email subscribers, please just view and listen to this slideshow right here.). • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.
AVITAGE | FRIDAY, JUNE 12, 2015
[B2B] Getting B2B Content ROI Right
B2B enterprise executives have only a casual or gut feel for both. The post Getting B2B Content ROI Right appeared first on Avitage. In this digital era, the nature and role of customer content has new meaning and significance. Poor performing content lowers outcomes. Misunderstanding Collateral, right?”
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
[B2B] The 4 C’s of B2B Marketing
So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Price.
B2BMARKETINGSMARTS | MONDAY, APRIL 11, 2011
[B2B] The 3 most important rules in B2B marketing copy.
However, if a B2B marketer sees his or her favorite marketing copy phrase on the “Richards’ Quadrant, they should run and hide. That also goes for ROI, SFA, CRM, ERP and dozens of other B2B acronyms. Reading B2B marketing messages should be easy, not hard work. Say: Get more done faster.
THE POINT | FRIDAY, DECEMBER 17, 2010
[B2B] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Plus, B2B buyers have become expert buyers. B2B Marketing Lead Management Sales 2.0 Data is power.
MARKETING INTERACTIONS | SATURDAY, APRIL 27, 2013
[B2B] The B2B Website Audience Litmus Test
Many B2B companies think that their website must serve every type of customer they have—every flavor of persona. I'd ask you to step back a moment and think about your website audience. Defining The Role of a B2B Website. Does your B2B website pass the audience litmus test? Why not? CXOs are: Too busy. Stop right there.
EVERYTHING TECHNOLOGY MARKETING | SATURDAY, JANUARY 1, 2011
[B2B] The Top-10 B2B Marketing Trends for 2011
Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Happy New Year! It is January and time again for the obligatory 2011 predictions.
B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 19, 2011
[B2B] 3 simple technologies B2B marketers can love.
Has the day come when technology can replace the B2B marketer? But two Web-based analysis tools, and a tool for interacting with B2B event attendees, may help them be a lot more effective. Technically, it “simulates human vision during the first 5 [.] 3 simple technologies B2B marketers can love. think not.
GREAT B2B MARKETING | MONDAY, FEBRUARY 9, 2015
[B2B] In B2B Marketing, Everything Counts
So how does this lesson apply to B2B marketing? B2B Marketing Competitive Marketing Competitors Marketing When my sons were in high school, I used to tell them that everything they did during their high school career counted. Glad you asked! Be professional. Yes, I know there are exceptions to this rule (e.g. Be articulate.
SAVVY B2B MARKETING | MONDAY, MARCH 5, 2012
[B2B] Could Pinterest Work for B2B?
You may also be wondering about whether this visual platform - which currently seems to appeal to a primarily female audience and has a very strong lifestyle focus - has any real potential as a marketing tactic for hardcore B2B companies. have to answer - "yes" and "yes." What do you think about Pinterest?
SOCIAL MARKETING FORUM | MONDAY, FEBRUARY 7, 2011
[B2B] Whitepaper: B2B Blogging Trends in 2011
B2B blogging can be tricky, but rewarding all the same. That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. [.]. The hardest question may well be whether you even want to start one in the first place.
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 28, 2014
[B2B] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
B2B Social Media Marketing Impact. Salesforce is a B2B company worth highlighting for their impactful Twitter profile. B2B Social Media Marketing Impact. A B2B company that does a great job of this is Intel. Kim K.’s online ’s online presence is stronger than ever; with 24.6 million followers on Twitter , 20.3
PAUL GILLIN | THURSDAY, JANUARY 20, 2011
[B2B] How B2B and B2C Marketing Are Different
Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?. If you’re a B2B marketer, this book is for you. Read it!
MARKETING INTERACTIONS | TUESDAY, OCTOBER 18, 2011
[B2B] Are B2B Salespeople Thought Leaders?
Is this a component of your B2B marketing-to-sales strategy? So, what should B2B marketers be doing? I was reading Opportunity Nurturing: Sending Stuff Isn't Always the Best Solution over on the Openview Blog where Devon McDonald interviewed Trish Bertuzzi , from The Bridge Group Inc. " Notice that last sentence?
THE POINT | TUESDAY, MARCH 17, 2015
[B2B] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
EVERYTHING TECHNOLOGY MARKETING | TUESDAY, JANUARY 31, 2012
[B2B] The Top-5 B2B Marketing Trends for 2012
It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. hope the New Year will treat you well and that you have much success in your 2012 B2B marketing efforts
ACSELLERANT | TUESDAY, JUNE 18, 2013
[B2B] The Power of Story for B2B Marketing
Neuroscientists have determined that people don’t make decisions solely on the basis of logic; in fact, emotions play the dominant role in most decision-making processes… even B2B purchase decisions. Stories have the power to influence and persuade. Stories have a special appeal to human brains. We are hard-wired to be fascinated by stories.
KOMARKETING ASSOCIATES | TUESDAY, JUNE 2, 2015
[B2B] 5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. It’s more important than ever to pay some attention to your personal branding, especially if you are a B2B marketer.
B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 15, 2014
[B2B] SEO Mistakes B2B Marketers Must Avoid
I’m pleased to welcome guest blogger Brad Shorr to share his insight on one of today’s most important B2B marketing topics — SEO. “SEO campaign,” a phrase […] SEO Mistakes B2B Marketers Must Avoid is a post from: B2BMarketingSmarts. B2B Lead Generation keywords Lead Generation SEO traffic
GREAT B2B MARKETING | WEDNESDAY, NOVEMBER 29, 0002
[B2B] Top 6 Ways that Marketing Supports B2B Sales and Revenue
Since the early days of B2B marketing and sales, marketing VPs have been asking that puzzling but oh-so-important question: “What […]. The post Top 6 Ways that Marketing Supports B2B Sales and Revenue appeared first on Great B2B Marketing. B2B Sales Revenue Sales and Marketing
B2B MARKETING INSIDER | MONDAY, JUNE 22, 2015
[B2B] Content And The Future Of B2B Marketing
The question we get asked quite often: How does a B2B brand compete with all the noise and reach your target customers with relevant and timely information? Content And The Future Of B2B Marketing. Is content the future of B2B Marketing? The post Content And The Future Of B2B Marketing appeared first on B2B Marketing Insider.
MI6 MARKETING AGENCY | MONDAY, MAY 23, 2011
[B2B] B2B Company Websites
Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. B2B Company Websites. Q1: What are the first things a user looks for on B2B websites? I’m always curious about where a company is located geographically, and if they offer social media links on the homepage. Ditto that.
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[B2B] Predictions for B2B digital marketing in 2013
It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
MARKETING LEADERSHIP COUNCIL | MONDAY, OCTOBER 24, 2011
[B2B] B2B Social Media: Present and Future
On Tuesday, I had the pleasure of moderating a great panel conversation on the use of social media in B2B sales and marketing. There was an interesting discussion, and a little disagreement on the panel, over whether every B2B should have a Facebook page. That probably works for B2B brands with a popular presence in culture.
CK'S B2B BLOG | WEDNESDAY, DECEMBER 29, 2010
[B2B] Video Clip: 4 Key Strategies For B2B Social Media ROI
More B2B social media and mobile media video clips located here. And a whopping wealth of B2B social media content is located at this archive. Moving The Needle Through B2B Social Media: • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.
B2BMARKETINGSMARTS | MONDAY, MARCH 28, 2011
[B2B] Ideas to help break the B2B automated marketing content barrier.
Brian is the organizer of the LinkedIn B2B Marketing Roundtable of which I am a member. Instead of the speaker being a B2B marketing resource, this Webinar was a real-life case study presented by a true B2B marketer, Michelle Levy, Associate Vice President of Marketing Programs for ECI Telecom. But it doesn’t have to be.
BIZNOLOGY | MONDAY, OCTOBER 28, 2013
[B2B] Where to Get an Education in B2B Content Marketing
Joe should know, having headed up custom publishing for Penton, which is where I first met him. In fact, he commissioned me to write a piece of content for Penton, on B2B retention marketing techniques. One that really works, especially in B2B. But this is the one to acquire for your marketing library, for two reasons.
MARKETING INTERACTIONS | MONDAY, JANUARY 27, 2014
[B2B] Why "Who" Sends B2B Nurturing Emails Matters
A lot of marketing emails used in B2B nurturing programs don't have a live person tied to them. Signature lines that reference Your [Company] Team, or no signature at all are the norm. This bothers me. Not to mention it screams "I'm a marketing email." " Even worse is the dreaded "Do Not Reply" email moniker.
ACSELLERANT | THURSDAY, DECEMBER 4, 2014
[B2B] Open Doors with Emotion – Even B2B Doors
The post Open Doors with Emotion – Even B2B Doors appeared first on acSellerant Visual Strategies. B2B Video Content Marketing Events that trigger emotions cause us to pay attention and to remember.
B2BMARKETINGSMARTS | FRIDAY, MAY 18, 2012
[B2B] Where B2B marketing personas meet the road.
Knowledgeable B2B marketers know that the better lead generation or nurturing content and messaging focuses on the needs and interests of targeted individuals, the more successful it will be. B2B Content B2B Lead Generation B2B Marketing Messaging Lead Generation Nurturing
ACQUIRING MINDS | THURSDAY, JUNE 17, 2010
[B2B] Savvy Buying of B2B Data
Stevens and Bernice Grossman, two well recognized B2B direct marketing experts. Ruth P. Ruth & Bernice…thanks for joining me today. The B2B community has found a lot of value in the research that your organizations have conducted in database marketing. How has the buying of data by B2B organizations changed ?
MARKETING INTERACTIONS | SUNDAY, JUNE 22, 2014
[B2B] Are Salespeople Screwing Up B2B Marketing Performance?
I sat pondering another in a burst of self-serving emails sent last week by salespeople who obviously lack any discipline in prospect research or the energy needed to attempt meaningful personalization. Before sales-oriented, progressive types take issue with me, let me explain. The amount of content buyers engage with during buying is also growing.
SMALL MANUFACTURER BLOG | WEDNESDAY, FEBRUARY 19, 2014
[B2B] Survey Says: Testimonials Give B2B Vendors Credibility
We wanted to know what B2B buyers do once they get to a vendor website. When B2B buyers come to a vendor website, they look for specific elements. The post Survey Says: Testimonials Give B2B Vendors Credibility appeared first on Dianna Huff. B2B Web Usability Report Survey Data Testimonials Vendor Credibility Credibility.
B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
[B2B] 20 B2B Marketing Blogs You Need To Read
When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.
WEBBIQUITY | TUESDAY, NOVEMBER 19, 2013
[B2B] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts.
TYPE A COMMUNICATIONS | THURSDAY, OCTOBER 30, 2014
[B2B] 31 Scary B2B Marketing Statistics
With that I wanted to share some stats on B2B marketing that should scare you into looking at the work that you do in a different light…and a few that will make you feel pretty good about the work that you do: Only 25% of B2B CEOs are extremely satisfied with their CMOs and senior marketing leaders. October 28, 2014. Stein IAS).
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 11, 2011
[B2B] Another Estimate of B2B Marketing Automation Revenue
Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. Aprimo has stated they are 40% B2B, and the rest of those vendors are 100% B2B. This leaves all the other B2B marketing automation vendors.
DIGITAL B2B MARKETING | TUESDAY, JUNE 4, 2013
[B2B] 6 Best Tactics for B2B Lead Generation
If you are a B2B marketer, particularly one focused on making a complex sale in a large enterprise, the answer is almost certainly a resounding yes. The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch.
GREAT B2B MARKETING | TUESDAY, MARCH 18, 2014
[B2B] Why Your Allies and Actions Are Crucial in B2B Marketing
This bias towards action is the hallmark of a good B2B marketing organization. B2B Marketing B2B Strategy Allies You can download a copy here. Let’s first talk about the action part of the story. Like me, Peters is a huge proponent of the Ready…Fire…Aim principle. You learn more from trying things than talking about them.
THE POINT | MONDAY, FEBRUARY 4, 2013
[B2B] A Really Useful B2B Marketing Benchmark Report from Optify
You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading. All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful.
MARKETING INTERACTIONS | MONDAY, MAY 12, 2014
[B2B] B2B Marketers Need to Understand Technology
I attended a webinar this morning, What Marketers Need To Know To Achieve Content Marketing Success , with Robert Rose and Steve Walker. It was a good session focused on the technology needed to empower content marketing. You should go listen to it. If I'd been sipping my coffee at that moment, I've no doubt that it would have hit my screen.
B2BMARKETINGSMARTS | MONDAY, AUGUST 1, 2011
[B2B] How intuitive is B2B direct marketing?
How intuitive is B2B direct marketing? B2B Content B2B Direct Mail Marketing B2B Email Marketing B2B Internet Marketing B2B Marketing Best Practices B2B Marketing Creative B2B Marketing Content B2B Marketing Messaging Testingis a post from: B2BMarketingSmarts.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 6, 2015
[B2B] There Is No One Size Fits All B2B SEO Program
This realization can be quite daunting for B2B marketers looking to find the right SEO partner for their organization. While the SEO vendor should tackle some of this, here are points the B2B marketer should consider as well. B2B Content Marketing Survey via IDG Enterprise / B2B Technology Marketing Community on LinkedIn.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 18, 2014
[B2B] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. Share on prominent B2B social media sites. Every blog post looks like a demo! No, no, no!
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 12, 2014
[B2B] 3 B2B Conversion Tracking Mistakes Not to Make
Conversion tracking can be tricky, in particular for B2B businesses, where leads can come in the form of several types of actions. Setting Goals for B2B Web Marketing. We know those in the B2B space have been slower to adopt social media and, for the majority of our clients, social is not a direct lead strategy.
INBLURBS | FRIDAY, NOVEMBER 11, 2011
[B2B] Why B2B should use Inbound Marketing to master Social Media a measureable way
“According to research from global consulting firm Accenture , almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. Therefore only few B2B companies link social to overall strategy. Stand out of your competition. C.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, FEBRUARY 29, 2012
[B2B] Changes in B2B Marketing — Mad Marketing TV Ep 13
Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Influencer strategies and why they’re important.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 13, 2014
[B2B] B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?
This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. Social Media B2B marketing b2b social media demand generation Email marketing lead generation marketing strategy marketing tactics Meagen asked.
KOMARKETING ASSOCIATES | THURSDAY, MAY 7, 2015
[B2B] 30+ Ideas for Measuring Conversions on a B2B Website
Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. Why should the B2B marketer care about tracking conversions? From the 2015 B2B Web Usability Report. B2B Online Marketing Blog Marketing Measurement
B2B MARKETING TRACTION | THURSDAY, JANUARY 31, 2013
[B2B] 5 Creative Ways B2B Marketers Can Use Twitter’s Vine
From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already. The new Vine is a six-second video that continues to play in a loop until you stop it. Check them out.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 20, 2011
[B2B] 7 Keys to B2B Marketing Success
B2B Lead Generation : The 7 Keys to B2B Marketing Success. Working with the new client for the B2B lead generation consultancy Find New Customers , we’re coaching them on the basics of B2B marketing. Here are 7 Keys to B2B Marketing Success: Keywords – Start here. for your products and services.
EVERYTHING TECHNOLOGY MARKETING | TUESDAY, MAY 31, 2011
[B2B] New Report: 2011 B2B Content Marketing Trends
SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. The most popular content formats: case studies, presentations at live events, white papers, online articles and videos.