LEAD VIEWS | MONDAY, AUGUST 29, 2011
[B2B] Content Curation Best Practices
So how does one handle this information overload and how do B2B marketers compete to stay on the top of search results, in this continuous flood of content that will only increase by the day? It’s pretty similar in the B2B setup as well. Every B2B marketer acknowledges the importance of strong content in. Curate, don’t spam.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[B2B] 20+ Metrics for Measuring B2B SEO Performance
While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix.
THE POINT | FRIDAY, DECEMBER 17, 2010
[B2B] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Plus, B2B buyers have become expert buyers. B2B Marketing Lead Management Sales 2.0 Data is power.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 14, 2015
[B2B] The first step in social media marketing is not social media
He had just graduated from college and was lucky enough to land a marketing job with a multi-million-dollar B2B manufacturing company in the Midwest. In your B2B business, the first priority probably isn’t Facebook. In your B2B business, the first priority probably isn''t Facebook. I had an email from a young guy recently.
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 20, 2011
[B2B] The 7 B2B Sins of Social Media Ignorance
by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. Here’s what they are and how you can purge yourself of them. Sloth. “We just don’t have time.” Greed.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 25, 2013
[B2B] 5 Social Media Enhancements That Benefit B2B Marketers
by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1.
THE POINT | MONDAY, FEBRUARY 4, 2013
[B2B] A Really Useful B2B Marketing Benchmark Report from Optify
You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish. The metrics reported by B2B benchmark reports can also be grossly misleading. All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful.
SOCIAL MARKETING FORUM | SUNDAY, AUGUST 19, 2012
[B2B] Research: B2B Buyers Want Content
Are you looking for proof that content marketing is the way to go in B2B marketing? B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social mediaYou have it. However, there is just one solid way, besides [.].
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 9, 2014
[B2B] Where does Google+ fit into your B2B Marketing plans? [infographic]
This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks
THE POINT | MONDAY, NOVEMBER 10, 2014
[B2B] Email Campaign or Essay Question? You Decide.
An effective B2B email immediately delivers the What (the offer), the Why (the key benefit), and the How (the call to action). For a more detailed discussion of what mistakes to avoid in B2B email marketing, download our free white paper: “ Top 10 B2B Email Marketing Mistakes.” So why should I care? 3.
LEAD VIEWS | TUESDAY, DECEMBER 21, 2010
[B2B] B2B Social Media Marketing –Is it relevant?
Why should B2B Companies opt for Social Media Marketing. Today most B2B companies are decreasing their offline marketing dollars and spending it online online. recent survey by B2B Magazine revealed that over 48% of those surveyed were increasing their online marketing spend. B2B Social Media Marketing Present Usage Trends.
LEAD VIEWS | TUESDAY, JANUARY 17, 2012
[B2B] Top Challenges Content Marketers Face
According to the B2B Content Marketing Benchmarks, Budgets and Trends report, producing great content is the biggest challenge marketers face, backed up by producing enough content. Related posts: 4 Things B2B Marketers Should Focus on in 2012 2012 is almost here and as I prepare myself to. Is producing quality content a cakewalk?
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 15, 2014
[B2B] The Most Important B2B Marketing Metrics for CEOs
Costs and materials. I’d love to get your input on what you believe are the most important B2B marketing metrics for CEOs. B2B Marketing: How accounts payable company’s new process increased Marketing’s contribution to revenue 1,300% [MarketingSherpa B2B Marketing case study]. On the pipeline? On revenue? You might also like.
B2BMARKETINGSMARTS | MONDAY, JUNE 27, 2011
[B2B] Four B2B best practices for late buy-cycle marketing
Virtually all of today’s B2B marketing advice involves the benchmarks, best practices and how-tos for demand generation, nurturing, social media and content. These four topics are all vital parts of the process of making a B2B sale. Four B2B best practices for late buy-cycle marketing is a post from: B2BMarketingSmarts.
SOCIAL MEDIA B2B | TUESDAY, MAY 12, 2015
[B2B] 5 Tips to Increase Engagement on B2B Social Media Sites
Even if your B2B company has been posting to social media sites for some time, it is always a good idea to review your activities to make sure you are getting maximum engagement from your followers. Your posts should give B2B buyers the opportunity to raise their hands and express interest in your products or services. Take risks.
PWB MARKETING BLOG | MONDAY, SEPTEMBER 12, 2011
[B2B] Three Dangerous B2B Social Media Mistakes
Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). For B2B companies new to social media, you get credit for being there. Are you making any of the following three dangerous B2B social media mistakes? Social media is more effective when you’re not making mistakes.
THE POINT | TUESDAY, FEBRUARY 11, 2014
[B2B] Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora
B2B Marketing Content marketing Demand Generation lead generation Marketing Automation Marketo search marketing Social Media Act-On b2b demand generation b2b lead generation Captora marketo Marketo agency Marketo partner paul albright How to add brains and reach to our customer’s beautiful/brand-centric websites.
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 18, 2014
[B2B] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.
THE POINT | THURSDAY, JULY 14, 2011
[B2B] B2B Email Creative: A 5 Point Checklist
For more tips on B2B email design, download a free copy of our white paper: “ Top 10 B2B E-mail Marketing Mistakes.”. B2B Marketing Creative Demand Generation E-mail email design email marketing lead generation b2b demand generation B2B email marketing b2b lead generation email creative litmusSell the Offer.
EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 18, 2012
[B2B] Vital Statistics for B2B Marketers 2: The infographic
Our latest animation, Vital Statistics for B2B Marketers 2 , pulls together all the latest facts and stats for B2B Marketers. We have always said that great content should be re-purposed, so we put them all into an infographic: The top 5 game changers for B2B Marketers. The top 5 game changers for B2B Marketers.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 22, 2015
[B2B] 8 Steps To A More Effective B2B Content Marketing Program
You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well. From: How Link Building Management Will Change for B2B Marketers. There is no escaping it.
IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 30, 2011
[B2B] 7 Resolutions B2B Marketers Shouldn’t Make
B2B marketers are no different. Resolutions B2B Marketers Shouldn’t Make is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Every New Years many of us choose to draw up a number of resolutions: areas of our life and work where will improve or kick old habits.
WEBBIQUITY | TUESDAY, MARCH 8, 2011
[B2B] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
The pieces presented here range from an extensive list of marketing cliches to avoid and tips to shorten the B2B buying cycle to guidance on branding, presentation skills, freelancing, job hunting and more. B2B Marketing Tips, Insights and Resources. 101 B2B Marketing Cliches. The Business of B2B Social Media by Brian Solis.
B2BMARKETINGSMARTS | WEDNESDAY, FEBRUARY 15, 2012
[B2B] Is your B2B marketing missing a secret ingredient?
The network of B2B marketers digitally sharing news, information and expertise through LinkedIn, Twitter, and dozens of other sites is currently focused on social media. Not long ago it was talking about email marketing, SEO and other tools available to B2B marketers today. is a post from: B2BMarketingSmarts.
VIEWPOINT | THURSDAY, MAY 7, 2015
[B2B] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 2 of 2)
If it took six months to make a typical B2B sale, the nurturing process now had a timeframe for performance. Dave Stein , B2B Sales Consultant , provides a strictly sales perspective: Coming from the perspective of a sales guy, the most effective nurturing approaches I’ve seen and heard about are HubSpot-driven. It’s 2015.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, APRIL 29, 2011
[B2B] 8 Big Ideas to Drive B2B Buzz
Yet despite the existence of an active industry association and a cluster of WOM-related innovative companies, we, as an industry, still haven’t produced something elemental — a repeatable, measurable model for B2B word of mouth. B2B is a unique beast. This is a difficult topic for B2B but ripe with opportunity.
LEADER NETWORKS | WEDNESDAY, FEBRUARY 9, 2011
[B2B] Spot the Winners: Three Patterns for B2B Community Success
Recently, I have been building case studies about B2B online customer communities, which I will be sharing through this blog in the coming weeks and months. This intersection of ability and activity – experienced observer and in-depth, measured research – has helped me spot some early success indicators for B2B customer community builders.
SALES LEAD INSIGHTS | MONDAY, NOVEMBER 16, 2009
[B2B] B2B Copywriting: Interview with Miller McMillan
This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Miller, it seems to me that copywriting plays a big role in B2B lead generation. Miller, do you have any advice to share about how to find a good B2B copywriter?
B2BMARKETINGSMARTS | THURSDAY, JUNE 28, 2012
[B2B] Great B2B marketing ideas you may have missed.
The rising number of visitors to this blog is not only good for my ego, but also indicates that more and more B2B marketers out there are interested in knowing about and following B2B marketing best practices. Great B2B marketing ideas you may have missed. is a post from: B2BMarketingSmarts.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 21, 2012
[B2B] 5 B2B Brands That “Get” Storytelling
As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling. 1. Cisco. Boeing.
SALES LEAD INSIGHTS | THURSDAY, JULY 14, 2011
[B2B] Bridging the Content Chasm for B-to-B marketing automation and lead generation
Changing buyer behaviors require B2B marketers to communicate with prospects and customers in new ways. B2B Lead Generation B2B marketing B2B marketing automationThere’s a new marketing term that I’m hearing more and more often - “the Content Chasm”. Content + Automation = True 1 to 1 Marketing.
B2BMARKETINGSMARTS | THURSDAY, JANUARY 27, 2011
[B2B] B2B marketing automation: 3 essential considerations.
How many B2B marketers out there are not using some kind of marketing automation? That competition brings a great range of pricing that makes automation more affordable for smaller B2B companies. So should a B2B marketer take that warning seriously and adopt some kind of marketing automation? Plenty, I would guess.
PWB MARKETING BLOG | WEDNESDAY, SEPTEMBER 21, 2011
[B2B] 5 Simple SEO Tips To Optimize B2B Video
While there are many video sharing sites, YouTube is by far the most popular, even for B2B. B2B companies like Kinaxis and Corning are doing a great job creating videos and promoting them online. B2B Internet Marketing B2B Social Media SEO Google Analytics Industrial Powerpoint VideoHave you heard about Universal Search?
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 18, 2014
[B2B] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. Share on prominent B2B social media sites. Every blog post looks like a demo! No, no, no!
THE POINT | TUESDAY, JANUARY 21, 2014
[B2B] Campaign Makeover: Simple Changes Increase Email Response by 25 Percent
B2B Marketing Creative E-mail email design email marketing lead generation Marketo b2b demand generation b2b lead generation email copywriting Marketo agency marketo agency partner Marketo partner I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider 7.
B2BMARKETINGSMARTS | TUESDAY, OCTOBER 4, 2011
[B2B] What’s missing from your B2B marketing strategy?
These are just two new channels that expand the options in the world of integrated B2B marketing. They have become part of the fundamentals that successful B2B businesses must [.] What’s missing from your B2B marketing strategy? Now the hot topic seems to be mobile marketing. is a post from: B2BMarketingSmarts.
THE POINT | THURSDAY, MARCH 29, 2012
[B2B] 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
B2B Marketing blog marketing Blogs Campaign Measurement Campaign Strategy SEO Social Media b2b demand generation b2b lead generation b2b marketing agency blog design marketo landing pages social media design social media marketingWant a simple way to have your corporate blog show measurable results? Download Now.
PWB MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
[B2B] Six Surprising B2B Content Marketing Ideas
One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development.
SMALL MANUFACTURER BLOG | SUNDAY, FEBRUARY 27, 2011
[B2B] You Wouldn’t Date a Shallow Person, So Don’t Write Shallow Content
So what exactly is “shallow and low quality content as it applies to B2B? High quality, in-depth B2B content, on the other hand, takes time (and yes, money) to create. like to tell my small B2B clients that while having top rankings is important, it’s not the end all be all. Create the content (the hard part).
SOCIAL MEDIA B2B | TUESDAY, MAY 5, 2015
[B2B] 5 Smart Ways to Build B2B Thought Leadership with Content Marketing
Let’s face it; B2B buyers are unlikely to take you seriously unless you’re a big-name brand or they’ve heard about you from an independent source, for example through a recommendation on a social network. You can establish B2B thought leadership and build awareness through a smart content marketing campaign. Wrong. Authenticity Is key.
ANNUITAS | FRIDAY, MAY 15, 2015
[B2B] SiriusDecisions Summit 2015: The Un-Death of B2B Sales
These and other similar statistics have led marketers to believe that the importance of B2B sales reps has diminished. Blog alignment B-to-B Buying Study B2B Sales Convert Engage Jennifer Ross Maris Kopec Nurture SiriusDecisions Summit Un-Deathstand corrected. And there you have it, the theme of the conference. Alignment. Are you?
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 17, 2012
[B2B] B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012
compiled a list of the top 10 most-tweeted blog posts from the B2B Lead Roundtable Blog. The year’s most-tweeted B2B Lead Roundtable Blog post focused on driving return on trade shows. B2B Public Relations: 7 tactics to pull more leads into the funnel. B2B Social Media Marketing: Focus on leads, not likes. Ouch.).
B2BMARKETINGSMARTS | MONDAY, JULY 18, 2011
[B2B] 14 ways B2B marketers can establish credibility.
Then show me! It reminded me of an area I often lecture clients about but have never shared with my blog readers — the importance of building [.] 14 ways B2B marketers can establish credibility. B2B Marketing Messaging B2B Marketing Business Communications Credibility Marketing Communicatons Marketing Messages Testimonials
SMALL MANUFACTURER BLOG | TUESDAY, FEBRUARY 4, 2014
[B2B] A “Lead” Isn’t a Lead Until It’s Been Qualified
In a new report, The State of B2B Lead Generation: 2013 , the BuyerZone published data stating that the “speed of lead follow up might not be as important as everyone thinks.” And, if you want to learn more about B2B lead generation, be sure to check out a presentation I gave some months ago. Let’s Define Some Terms.
BIZNOLOGY | THURSDAY, APRIL 23, 2015
[B2B] Content meets the B2B buying process (1 of 2)
We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it. You will learn a lot from Bob, and in my opinion, he is the premier B2B copywriter. The post Content meets the B2B buying process (1 of 2) appeared first on Biznology. Content Overload.
B2BMARKETINGSMARTS | MONDAY, MARCH 8, 2010
[B2B] If B2B marketers do nothing else, they should follow these 9 rules.
Recent interviewee Joe Lethert of Perfomark gave two answers that were so on-target for B2B marketing best practices that I feel they are worth sharing. This isn’t new advice. I and other B2B marketing bloggers have shared this information many times in many forms. If you don’t have one, build it. Measure everything.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 11, 2012
[B2B] 4 Ways B2B Marketers Can Take Advantage of Instagram
Yet, B2B companies haven’t taken to those fuzzy filters like their B2C counterparts. The truth is Instagram offers a number of effective b2b marketing tactics your brand should be taking advantage of – from raising awareness to engaging prospects and leads. Here we outline 4 ways B2B marketers can use Instagram. That’s too bad.
MARKETING ACTION | FRIDAY, APRIL 24, 2015
[B2B] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
And B2B buyers are more cold-bloodedly concerned about product details, payment schedules, and competitive differentiators. Marketers need to understand the psychological drives behind B2B purchases, as well as the emotions in play. B2B buying after all, it’s all very personal. It’s not as personal … right? billion.
SALES PROSPECTING PERSPECTIVES | MONDAY, JANUARY 5, 2015
[B2B] 4 B2B Sales Prospecting New Year's Resolutions for 2015
Here are a few resolutions to help kick off your B2B sales prospecting on the right foot in 2015. 1. As we embark on the journey of B2B sales prospecting in 2015, it is important to keep in mind that timing does matter. Sales Motivation Handling Sales Objections B2B Sales Success Sales Messaging Do you need to be more organized?
THE POINT | FRIDAY, JULY 18, 2014
[B2B] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. And that contrary view is reinforced, as Ad Age notes, by a separate survey showing that 75% of B2B marketers plan to increase their content marketing in 2014. Today’s B2B buyer doesn’t want to be told which product to buy.
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 9, 2012
[B2B] 6 B2B Marketing Best Practices for Instagram
This is the first of a two-part series on B2B best practices for photo driven sites by Erica Bell of Business.com. When it comes to B2B marketing, businesses are often driven by content marketing and PPC advertising. Because of that, leveraging image-driven social sites isn’t always a high priority for B2B marketers.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 9, 2014
[B2B] How Does B2B Marketing Compare to B2C?
This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing? In specific areas of implementation, like creativity and audience targeting, B2B marketing has specific qualities that may make it easier to implement than projects aimed toward B2C audiences. Targeting.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 30, 2013
[B2B] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.
ANNUITAS | WEDNESDAY, MAY 13, 2015
[B2B] Enterprise B2B Marketers – How Did We Do In 2015?
Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). According to last year’s results, B2B enterprise organizations reported the following: Overall only 2.8% effectiveness at achieving their Demand Generation goals.
B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 11, 2012
[B2B] Two B2B marketing rules that cross all forms of communication.
After back-and-forth email discussion with a client today about subject lines on a particular email, I got to thinking about how what I was saying applied to all types of B2B communications. Two B2B marketing rules that cross all forms of communication. is a post from: B2BMarketingSmarts.
B2BMARKETINGSMARTS | MONDAY, JULY 25, 2011
[B2B] Hat’s off to the B2B marketer behind this effort.
In B2B marketing (or any kind, for that matter), offers are what you give someone for doing something you want them to do. Offering content in outbound B2B marketing is basically saying: “By accepting this offer you are showing that you have interest in learning about this [.] I love marketing offers. Content is an offer.
THE POINT | WEDNESDAY, OCTOBER 30, 2013
[B2B] 5 Reasons to Gate Lead Nurturing Content
B2B Marketing Campaign Strategy Content marketing email marketing Landing Pages Lead Management Lead Nurturing Marketing Automation b2b demand generation b2b lead generation lead nurturing best practices lead nurturing tips Marketo best practices Marketo partner marketo tips Here’s why: 1. click is not a response.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 16, 2014
[B2B] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
The B2B Myth that Will Never Die. The problem is most B2B marketers assume their industry is already flooded with content. Are too many B2B marketers throwing in the towel before they even get started? by Mandy Edwards Related Stories 3 Steps to Building a Better B2B Target Account List Is being disruptive a business strategy?
THE POINT | WEDNESDAY, JUNE 27, 2012
[B2B] 5 Campaign Ideas for When You Have No Content
For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Run a survey.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, SEPTEMBER 18, 2013
[B2B] Social Media Case Study: How I made $47 million from my B2B blog
We decided that the primary source of this new content would be AT&T’s B2B blog, called Networking Exchange. Sander Biehn has worked in B2B sales at AT&T for the past 17 years. We decided that the primary source of this new content would be AT&T''s B2B blog, called Networking Exchange. It’s true. Tactics.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 28, 2011
[B2B] Jay Baer Exposes 4 Common B2B Social Media Mistakes
by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. Share email.
THE POINT | MONDAY, AUGUST 18, 2014
[B2B] 10 Tips for a Successful Trade Show Follow-up Campaign
B2B Marketing Campaign Strategy Lead Nurturing B2B lead nurturing trade show follow-up trade show leads trade show strategy trade show tips Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Prompt response to show leads is critical. Any response (e.g.
EARNEST ABOUT B2B | TUESDAY, SEPTEMBER 14, 2010
[B2B] Vital statistics for B2B marketers – The case study
Take a whole selection of statistics from the heady world of b2b. In March of this year, we thought it would be worthwhile to piece together some of this research (call it content curation if you will) to tell a meaningful story on the state of the nation for B2B marketers. B2B influencer CK spreading the word. Objectives.
PAUL GILLIN | WEDNESDAY, OCTOBER 10, 2012
[B2B] What Makes a Good B2B Online Video
I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. What companies have succeeded/failed at using videos for B2B marketing? B2B videoKeep it brief.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 27, 2015
[B2B] Do People Trump Content in Marketing?
At the Sirius Decisions conference earlier this month, Sirius introduced new research based on responses from more than 1,000 B2B executives recently involved in significant business purchases. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. We find, research, and buy online. Not a video.
SALES LEAD INSIGHTS | WEDNESDAY, MAY 25, 2011
[B2B] Email tips from one of our B2B lead generation and marketing automation experts
This is the first in an ongoing series of tips from experts in B2B marketing , B2B lead generation and B2B marketing automation. Worth considering: Need help getting your B2B email designed, delivered, opened, read and acted-upon? Readers, what are you top tips regarding B2B email? Altaf Shaikh. Learn more here.
VIEWPOINT | WEDNESDAY, MAY 28, 2014
[B2B] ITSMA Professional Services and Solutions 2013 Brand Tracking Study
B2B Marketing B2B Sales B2B Growth Strategy
KOMARKETING ASSOCIATES | FRIDAY, DECEMBER 14, 2012
[B2B] 10 of the Best B2B Internet Marketing Infographics of 2012
As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign. The B2B Lead Generation Manifesto. B2B Social Marketing Universe: The Vast Anatomy of a Successful Campaign. Hope you enjoy! Is SEO Dead?
VIEWPOINT | TUESDAY, APRIL 21, 2015
[B2B] My Favorite 'John Wayne' Thoughts for Marketers and Salespeople
This is easily adapted to, "Well, there are some things a salesman just can''t run away from, and that''s sales lead follow-up." In spite of the accountability that CRM brings and the follow-up that marketing automation creates, B2B salespeople have to do the final step. B2B Marketing B2B Sales Sorry don''t get it done, Dude.".
DIGITAL B2B MARKETING | TUESDAY, JUNE 19, 2012
[B2B] Social Media Does Not Influence B2B Buyers
According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Opportunity: Inform and deliver value in your B2B social media program.
PWB MARKETING BLOG | TUESDAY, OCTOBER 18, 2011
[B2B] 10 Facebook Tips Every B2B Marketer Should Know
Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. What do the best B2B Facebook pages have in common? B2B Internet Marketing B2B Social Media Facebook Industrial MediaIf not, don’t be discouraged. Don’t feel overwhelmed!
SALES PROSPECTING PERSPECTIVES | TUESDAY, DECEMBER 23, 2014
[B2B] 3 Important Sales Trends & Predictions for 2015
B2B sales and marketing leaders will need to decide whether they’re going to invest in content creation as a way to make noise or as a way to add value for customers. According to The Content Marketing Institute, 86% of B2B companies invest in content marketing. welcome any feedback in the comments, or via Twitter at @davemacboston.
THE POINT | TUESDAY, DECEMBER 18, 2012
[B2B] 3 Models for Gating Lead Generation Content on Your Website
Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) B2B Marketing Content marketing Demand Generation Landing Pages lead generation Offer Strategy Sales 2.0 should be gated or not, and you’re likely to hear a wide range of opinions.
LEAD VIEWS | TUESDAY, FEBRUARY 28, 2012
[B2B] Why B2B Marketing is like the Oscars
Is there a lesson here somewhere for us B2B marketers? Related posts: 4 Things B2B Marketers Should Focus on in 2012 2012 is almost here and as I prepare myself to. Things B2B Marketers Should Focus on in 2012 2012 is almost here and as I prepare myself to.
B2BMARKETINGSMARTS | MONDAY, NOVEMBER 26, 2012
[B2B] Use December to assess B2B marketing practices for 2013.
December is traditionally a slow month in which to conduct B2B marketing, with the possible exception of outbound calling. When B2B buyers are in the holiday spirit they are typically more likely to take calls. Use December to assess B2B marketing practices for 2013. is a post from: B2BMarketingSmarts.
VIEWPOINT | FRIDAY, MAY 30, 2014
[B2B] SiriusDecisions Summit 2014
B2B Marketing B2B Sales Last week I attended the SiriusDecisions Summit in Orlando. This was my third summit and I have enjoyed them all. Author Malcolm Gladwell opened the session with a witty and insightful presentation on the concept of transformation. His point was that before a business can transform, it needs to reframe.
B2B LEAD GENERATION BLOG | MONDAY, JULY 15, 2013
[B2B] Lead Generation: Content among the most difficult tactics, but also quite effective
Content Marketing: Your questions on B2B online lead gen, metrics, content from SMEs and more. Lead Generation: B2B content generates $700,000 in leads via email. Which of the following lead generation tactics does your organization currently use? Q. And then we asked your peers for their feedback on this data…. Very true, Joseph.
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 10, 2014
[B2B] How to Use Social Selling for Pre-Call Research in B2B Inside Sales
What is B2B social selling? To me, social selling for B2B inside sales is using your resources to your advantage. Sales Prospecting Strategies Social Selling Research B2B Inside Sales Sales Communication In fact, it’s something you’ve probably done in the past without realizing it.
SOCIAL MEDIA B2B | MONDAY, OCTOBER 6, 2014
[B2B] 20 Most Important Stats from the 2015 B2B Content Marketing Report
The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. 86% of B2B Marketers are using content marketing. 47% of B2B Marketers have dedicated content marketing groups.
SALES LEAD INSIGHTS | TUESDAY, NOVEMBER 3, 2009
[B2B] B2B Email Marketing: Interview with Stephanie Miller
This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. It found that about 28% of B2B marketing email never reaches the inbox, which is higher than B2C email (20% of that gets blocked). What can B2B marketers do?
WEBBIQUITY | TUESDAY, MARCH 9, 2010
[B2B] The One Effective Use of Facebook for B2B Marketing
What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. And as Mark Schaefer has noted, b2b Facebook success stories are notoriously hard to come by (he found one ). Still, this doesn’t mean that Facebook can’t serve any purpose for b2b marketing.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 30, 2014
[B2B] How Marketers Are Managing The Buyer Journey [Infographic]
There’s no denying it—today’s B2B marketers have their work cut out for them. Branding does indeed matter in the B2B buying process. Sure, the B2B buyer may be in the driver’s seat when it comes to the buying process. Follow Jen on Twitter @leadjen. But what can marketers do to actually overcome this challenge?
VIEWPOINT | WEDNESDAY, APRIL 23, 2014
[B2B] Sales and Marketing, Stop Blaming, Start Partnering
B2B Marketing Marketing & Sales Alignment B2B Sales Sales and marketing do get along—in organizations that foster collaboration. By Ginger Conlon, editor-in-chief, Direct Marketing News. Is it really marketing’s fault that sales can’t close deals? Choose a point of contention. Who’s actually at fault?
SMALL MANUFACTURER BLOG | SATURDAY, JANUARY 5, 2013
[B2B] Build Your New B2B Website with a Plan in Mind
In my post, “ Why a Website Overhaul is Like Redoing Your Bathroom ,” I talk about how redoing your B2B Website is similar to redoing a room in your house. typical site map for a small B2B firm might look this: Home. The post Build Your New B2B Website with a Plan in Mind appeared first on Dianna Huff. The site map.
INBLURBS | TUESDAY, APRIL 24, 2012
[B2B] New Data Shows: Social Media Is Getting Results for B2B
Successful businesses in B2C and B2B have embraced the wide opportunities which blogs and social media offers to them to spread the word and to reach their audience where there are around. – 60% of B2B marketers saw improved search rankings from their social efforts, compared to 50% of B2C. Where are Marketers going in 2012?
TYPE A COMMUNICATIONS | MONDAY, JANUARY 5, 2015
[B2B] 12 Months of Learning From 12 Top B2B Marketers
In 2014, I was lucky to spend a lot of time talking to top B2B marketers who I always feel live at the head of the comet and blaze the path for others. So here’s a list of 12 things I learned from 12 top B2B marketers – just one to focus on each month for 2015: Kathy Button Bell, CMO, Emerson – Simplification. January 6, 2015.
CK'S B2B BLOG | WEDNESDAY, DECEMBER 29, 2010
[B2B] Video Clip: 4 Key Strategies For B2B Social Media ROI
More B2B social media and mobile media video clips located here. And a whopping wealth of B2B social media content is located at this archive. Moving The Needle Through B2B Social Media: • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.
B2BMARKETINGSMARTS | THURSDAY, APRIL 21, 2011
[B2B] Non-stop tips and insights for the muddled B2B marketing mind.
Because Denny’s background is in direct marketing, there’s tons of good guidance for those of us in B2B marketing. It ranges from the fun. “I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes. Philip Dusenberry. To the insightful.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 15, 2013
[B2B] 3 fundamentals of a successful social selling strategy
B2B and social media Social Media and Sales social media and b2b social media and sales social selling One of the most pervasive mantras on the social web is “don’t sell.” ” And it is certainly true that anybody out there shilling every day on Facebook and Twitter is going to lose a lot of friends. Step one.
B2BMARKETINGSMARTS | WEDNESDAY, DECEMBER 7, 2011
[B2B] Matching B2B marketing channels to buyer preferences.
Matching B2B marketing channels to buyer preferences. B2B Direct Mail Marketing B2B Email Marketing B2B Lead Generation B2B Marketing Best Practices Integrated Marketing Lead Handling and Nurturing Uncategorized B2B Direct Marketing Lead Generation Best Practices Nurturing Trust
THE POINT | FRIDAY, MAY 30, 2014
[B2B] Is Technology Making Marketing Agencies Obsolete?
As a partner in a B2B marketing agency that 1) serves high-tech clients exclusively and 2) whose work is 90% digital, I found these reports somewhat surprising. Here’s where I think today’s B2B marketing agency can best compete: • Helping clients get the most out of marketing technology. Hint: Maybe Not)”. What do you think?
THE POINT | TUESDAY, MAY 20, 2014
[B2B] Design Choices & More Sink Webinar Invitation
I wrote recently in this space about the decisions that today’s B2B email marketers are facing as they strive to ensure that their campaigns are optimized for an increasingly mobile audience. For more email tips, download a copy of our white paper: “ Top 10 B2B Email Marketing Mistakes.”. My suspicions are these: 1. doubt it.
ACSELLERANT | MONDAY, OCTOBER 7, 2013
[B2B] Capturing the Voice of Your Customer for B2B Video
acSellerant B2B video marketing Bob Leonard business to business content marketing market research interviews multimedia online video storytelling Voice of the Customer b2b B2B marketing b2b sales business to business marketing content strategy relevant content useful and relevant information video marketing We get it!
B2BMARKETINGSMARTS | MONDAY, JUNE 18, 2012
[B2B] Great B2B content deserves greater B2B marketing.
As a B2B marketer trying to pay attention to what other marketers are doing, I see so much stuff that it’s hard to really grab my attention, but someone did today and I’m excited to share it with you. Great B2B content deserves greater B2B marketing. is a post from: B2BMarketingSmarts.
KOMARKETING ASSOCIATES | FRIDAY, APRIL 18, 2014
[B2B] 4 Myths About B2B Marketing That Everyone Thinks are True
There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Here are some assumptions that many marketers and other professionals take as fact with in the B2B marketing industry that aren’t always true. B2B Marketing is Boring. B2B marketing isn’t boring at all.
B2BMARKETINGSMARTS | TUESDAY, JULY 10, 2012
[B2B] Converting B2B marketing click-throughs in 50 milliseconds
Converting B2B marketing click-throughs in 50 milliseconds is a post from: B2BMarketingSmarts. B2B Email Marketing B2B Internet Marketing B2B Marketing Creative B2B Integrated Marketing Creative marketing Landing Pages marketing design SEMHe says, “Getting people to click on [.]
GREAT B2B MARKETING | TUESDAY, JUNE 18, 2013
[B2B] In B2B Marketing, it’s Usually Better to Act than Wait
I wrote an article last year titled How to Recognize and Avoid the Seven Deadly Sins of B2B Marketing. For more on this subject, view the blog post titled B2B Marketing Options – When to DIY and When to Outsource. Technorati Tags: b2b , B2B Marketing , Marketing. B2B B2B Marketing Marketing b2b
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, DECEMBER 17, 2014
[B2B] 5 Steps to Successfully Build Your Company's Sales Development Efforts
What are your best B2B sales tips for building a sales development team? Teleprospecting Inside Sales Management Sales Process B2B Inside Sales B2B Sales Success Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Do the math. Build a process. How often?
MARKETING GENIUS BLOG | MONDAY, DECEMBER 19, 2011
[B2B] The B2B Buying Process Has Changed a Lot in a Year
With an expanding menu of information and options available at their fingertips, new research reveals B2B buyers are increasingly bringing their consumer buying patterns into their selection process for business solutions. best practices demand generation Demand Generation_EG social marketing b2b b2b lead generation
INBOUND MARKETING AUTOMATION BLOG | THURSDAY, OCTOBER 14, 2010
[B2B] Understanding today’s B2B Buyer
Earlier this year, DemandGen Report conducted some interesting research on the today's b2b buyer. Tags: Blog Posts B2B buyer B2B market research really enjoyed his presentation and insights on the new online sales funnel. Here are some highlights from his survey: No related posts.