Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. technologies. Digg this!

" For those readers who haven't yet figured out that I'm not quite as entrenched in the land of B2B as some of my brilliant Savvy Sisters, confession: I'm not. Inspired by these thoughts, I did a little searching for "fun B2B." Now, I realize there's more to B2B (or any kind of) marketing than making people laugh.

The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! What is your experience with social media in B2B

This evolution of information technology also arrived to the B2B companies. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners. B2B decision makes do this as well and their number is increasing!

In fact, for the B2B world in particular, it is a crucial concept. The arbitrary distinctions and categories that characterize traditional B2B publishing—think yearly editorial calendars, ad/edit ratios, “controlled circulation”—make such reframing impossible. In almost every way, the B2B print model is poorly suited to this pursuit.

Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. My quest for quantitative proof that social media is an effective tactic for generating B2B leads and sales continues.

by Jason Miller Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. B2B Marketing Infographic

Entering a new geographical market offers great opportunities to increase revenues and profits, but it can also be a daunting prospect for B2B marketers who have only focused on one territory before. Go Local: 6 Ways to Get International B2B Marketing Right was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

So what does this have to do with B2B marketing?  The title of this post is Should you Hire a B2B Marketing Guru or Practitioner, but there is a third choice. The world of B2B marketing and sales is a tough and unforgiving place that rewards practical solutions over theories and execution over planning. B2B Marketing

I wanted to let you know about a new resource for all you hard-working B2B bloggers out there. The amazing and progressive Eloqua company sponsored me to create The Grande Guide to B2B Blogging and it really turned out to be a sensational piece of work. It’s my first official kick-ass infographic: Tweet.

These social media networks help in providing b2b marketing solutions and generate quality marketing tips for new business online. This article discusses about using 6 top social media communities for b2b marketing best practices and an eye of b2b marketing data giving a glimpse of the power of these social media communities.

Until the dawn of mobile robots, here are 9 mobile apps every B2B marketer should test to make life a little easier (and more fun). So you can get your celebrity gossip, sports scores and best B2B demand generation trend stories in one shot. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Evernote Business.

Just five minutes ago I came upon a small business B2B site of a company founded by a person who is *the* expert in her field. And it’s a shame, because a good B2B blog is a real marketing asset. Blogs — especially B2B blogs — don’t have to require a lot of time. Seriously. But, here’s the thing.

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. HS) What’s different about the B2B selling process compared to say, 5 or 10 years ago? Fast forward to today.

I just finished a short paper on how B2B marketing has put itself in the position of being responsible for just about everything marketing and sales related. Here is an excerpt from: “How B2B Marketing Became Responsible for EVERYTHING (and how to reverse it)&#. So, how did B2B Marketing become responsible for EVERYTHING?

On Tuesday, I had the pleasure of moderating a great panel conversation on the use of social media in B2B sales and marketing.  There was an interesting discussion, and a little disagreement on the panel, over whether every B2B should have a Facebook page.  That probably works for B2B brands with a popular presence in culture. 

Instead of preaching fear and pontificating about social media as the Second Coming of B2B Marketing, let’s look at this another way. In fact, I am struggling to recall one case study where a B2B company used social media to dominate a market and extinguish a competitor … and I watch for these things. “No.&#.

In early May, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. In it, three brave B2B marketers volunteered to have their corporate blogs critiqued in front of a room full of peers. Tags: B2B SEO B2B blogging B2B social media Content Marketing

B2B Web StrategyMost businesses, in addition to their website’s pages, have content which can be crawled by the search engines. This content can take the form of whitepapers, eBooks, webinars, case studies, data sheets and brochures, among other forms. Many of these assets are saved in PDF form.

Knowledgeable B2B marketers know that the better lead generation or nurturing content and messaging focuses on the needs and interests of targeted individuals, the more successful it will be. B2B Content B2B Lead Generation B2B Marketing Messaging Lead Generation Nurturing

Is this a component of your B2B marketing-to-sales strategy? So, what should B2B marketers be doing? I was reading Opportunity Nurturing: Sending Stuff Isn't Always the Best Solution over on the Openview Blog where Devon McDonald interviewed Trish Bertuzzi , from The Bridge Group Inc. " Notice that last sentence?

Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. 2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. According to Shreesha, “Some B2B Lead Generation trends marketers can watch out for in 2011 are.

B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. B2B marketing seems especially difficult to pull off with video, since you’re often selling parts or products in bulk or hard-to-illustrate services. B2B Marketing B2B Social Media Content Marketing Video

They measure the real market success (or failure) of B2B marketing campaigns, they support the argument for following best marketing practices, and they give marketers real insight into the cost and potential value of various marketing approaches. like numbers. didn’t devise these numbers.

As a PR professional in the software space for over a decade, it always amazed me how cluttered B2B messaging could get (not to say PR didn’t have it’s fair share of contribution to buzzword overload).  commanding storyteller herself with a no nonsense style, she highlighted her 7 elements for B2B storytelling.  This resonated with me. 

From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already. That’s what I’m talking about. No auto-blaring audio when you reach a page with a Vine video!).

Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?&#. If you’re a B2B marketer, this book is for you. Read it!

Fortunately, three of the industry’s fittest content marketing experts – Joe Pulizzi, CC Chapman and Ann Handley – helped me cook up today’s Grande Guide to B2B Content Marketing , a resource we hope will be delicious and nutritious. In other words, this free, 16-page guide is like a B2B content marketing multivitamin.

B2B Marketers are starting to cross paths ever more frequently with this knowledge market site, whether it is a Quora listing on a Google search results page, or going to the site itself to exercise thought leadership. In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. b2b marketing social media

Mobile is changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands. On that imperative, here are five reasons why mobile marketing is prime for B2Bs, along with five key questions that B2B marketers should be asking themselves: 1. Tags: B2B Mobile Marketing

At an event where I was speaking last week, we taped a video Q&A on my most recent paper, The Mobile Revolution & B2B ( get it here ), and I wanted to share some of the key insights with you through the video below (run time is 4:23). B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.

Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). For B2B companies new to social media, you get credit for being there. Are you making any of the following three dangerous B2B social media mistakes? Social media is more effective when you’re not making mistakes.

  Have I told you that I'm a maniac for B2B marketing eduction? Because the B2B landscape is constantly shifting. don't know a B2B marketer out there that can't benefit from improving on all three. Go get your copy of the Real World Marketing Syllabus to prime your B2B marketing mind Well, I am.

B2B Web StrategyIn a previous post, we discussed the three keys to improved PPC campaigns: keywords, ad text and landing pages. Both paid and organic traffic have the opportunity to convert by filling out various forms on your website. You may have discovered that your number of completed forms does not live up to your expectations. If [.].

While I focus on B2B modern-marketing, Optimization Summits is an event that includes near equal attendees from B2B and B2C companies so I tailored the presentation to include examples from both types of companies. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.

Here are five steps that you should be doing to make your B2B marketing efforts more effective online. B2B Blogger B2B Marketing Lead Generation lead nurturing Marketing AutomationMany marketers who have discovered tips or tricks about their field keep those items close to their chest. Network More Efficiently with Followerwonk.

Seeing that my last post was about a report that showed B2B websites were critical to marketing but not performing up to their potential, I thought I'd share some ideas about what your website must accomplish in order to start climbing that ladder of opportunity. It really doesn't have to be that difficult. You've got 3 seconds.

Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. But where I diverge from the pack is in what, precisely, I'm advocating of companies: My message isn't limited to participation in today's media, but one far more focused on innovation from today's B2B marketers. Check!

We call it, The Phrenology of the Modern B2B Marketer. The Phrenology of the Modern B2B Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing B2B b2b marketing funnyHeck, our co-founder Steve Woods literally wrote the book on the subject.) Don’t ask us how.

Videos have found their place in B2B marketing, and they’re here to stay. It has become common practice for B2B companies to produce online videos in order to communicate the value of their products and services. Creative Interactive Marketing content social media B2B B2B Marketing content marketing video YouTube

After you have set your SMART (specific, measurable, attainable, realistic and timely) goals, it is a good idea to examine the types of habits that will make you a better B2B marketer in 2011, and benefit your company in a big way.  You can use our B2B Marketing Effectiveness Checklist to analyze your own strengths and weaknesses.  .

We B2B marketers love surveys. David Dodd of B2B Marketing Directions recently alerted me to the 2011 B2B Technology Collateral Survey Report put out by Eccolo Media in his post “Marketing Collateral Remains Critical (But Buyers’ Preferences are Changing).” B2B marketing’s content vs. format question.

B2B marketers get hammered daily with so many pieces of advice that it’s hard to know what to do next. B2B marketing efforts that deliver big payoffs. B2B Email Marketing B2B Inbound Marketing Outbound B2B Marketing B2B Marketing B2B Marketing Best Practices Marketing with Video

Building Granular B2B Profiles in Marketing Automation. Is Your B2B Marketing Campaign Reaching the Right People? B2B Marketing Ideas B2B Marketing marketing eventWe also have a very special guest joining us,  Brian Massey, The Conversion ScientistTM. How to Build Precision Lead Lists. We can’t wait to see you!

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.  Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies. 

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. B2B marketers like to have fun too. The strategy that I use here at Marketo can easily be replicated and customized for both B2B and B2C companies. Here is the hard data.

Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?

This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. It found that about 28% of B2B marketing email never reaches the inbox, which is higher than B2C email (20% of that gets blocked). What can B2B marketers do?

” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. Good B2B marketing isn’t a matter of spectacular and overnight success, but rather a steady, upward climb. Technorati Tags: B2B Marketing , marketing machine , Pull Marketing. B2B Marketing Pull Marketing marketing machine

Some recent posts, in case you missed them, are " 6 Reasons Firms Build Customer Communities " and " Spot the Winners: Three Patterns for B2B Community Success ," which identifies the common characteristics of successful customer community builders. Online Communities B2B customer communitiesSaaS4Channel.nl

Content is one of today’s biggest topics of discussion in B2B marketing. 5 rock-bottom rules for effective B2B marketing content offers. B2B Content B2B Lead Generation B2B Direct Marketing B2B Marketing Best Practices B2B Marketing Content Lead Generation Best Practices

Advocates for Marketo in B2B social media. For more tips on how to develop a brand advocate team, stay connected to the Modern B2B Marketing Blog. Building a B2B Marketing Brand Advocate Army was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Has deep expertise in our product. Company. Total.

After searching far and wide for infographics I figured I would share some of the ones I have come across that focus on social media and B2B. Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0 InsideView puts out infographics on a regular basis, two are included in this post with more to come.

always recommend to my sale lead consulting clients that they create a gloss ary of terms related to their B2B lead generation progra m s. B2B Lead Generation Sales lead generationA lead is a lead. Or is it? To reduce misunderstandings. Here's a first draft of a glossary I gave one of my clients to help them get started writing theirs.

Pinterest still has a long way to go in terms of its search capabilities and smartphone and tablet apps, but there is value for B2B marketers to start exploring. Here are four reasons B2B should start to look into using Pinterest. What would it take for you to begin exploring Pinterest for your B2B company? Niche Value.

LinkedIn b2b marketing social mediaLinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! This blog post is about how endorsements work and how to use this new feature in a practical and professional manner. I’ll write about my opinion that it’s too easy in another post.

Technorati Tags: B2B Marketing , Marketing , Marketing Strategy. B2B Marketing Marketing Marketing StrategyThe Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year.  Continually improve the results that you deliver.  There is no try.”

Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Tags: Business to Business (B2B) Web Copy Writing Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. read more.

As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together in a holistic way. This all seems fine, but I think it's far too limited a view. is now essential to thought leadership success. Make sense?

B2B marketing automation, if done right, is an efficient and cost-effective tactic for engaging your prospects and helping them move forward in their buying process; ultimately generating more of the qualified, sales-ready leads that your salespeople and channel partners need to meet your company’s sales, revenue and growth goals.

Are you looking for proof that content marketing is the way to go in B2B marketing? B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social mediaYou have it. However, there is just one solid way, besides [.].

Learn These 7 Things Most B2B companies are successful only to the degree they are able to generate qualified sales leads. They are committed to building an opt-in database of potential future purchasers and reap the benefits of low-cost, highly-qualified B2B leads. Want to Achieve Your Revenue Goals? Come join the discussion.

The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. We will be discussing what the PRSA is calling “ The Forbidden Dance: B2B and Social Media ”. This is an area of opportunity for B2B companies and needs to be managed very carefully. Augmented Reality For B2B Marketing in 2011?"

I talk with B2B companies who are on board with content marketing as a concept, but don't know where to start. Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy What makes content "good" for their particular buyers? And how can their content be more compelling than their competitor's? read more.

Anyone who publishes a B2B blog for their company, their client, or even themselves, eventually reaches a point where they struggle to write the next post. Related posts: 5 Ways To Turn Your B2B Blog Into A Lead Generation Tool One of my favorite things about writing about B2B and. Update Your Most Viewed Post.

Effective B2B marketing processes plus automation yield outsized returns. B2B marketing automation B2B marketing ROIAccording to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone.

But a lot of what we do in B2B marketing is blocking and tackling and it is usually more important to make a lot of good stuff happen instead of a little bit of perfect stuff.  . Technorati Tags: B2B Marketer , B2B Marketing , Marketing Strategy. Tags: B2B Marketer B2B Marketing Marketing Strategy

The interview was focused on how to build CMO power by driving revenue in B2B. For more advice on how to build CMO power check out the following slides: Building CMO Power by Driving Revenue in B2B. B2B Marketing Modern B2B MarketingIn turn, this causes marketers to appear as a cost center rather than a revenue generator.

According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Does Your Content Create A Barrier?

Jay Baer ended the first day of MarketingSherpa’s B2B Summit in San Francisco with a memorable keynote.  B2B companies who ignore it are missing opportunities to interact with their customers and prospects. B2C and B2B social media aren’t that different. by Maria Pergolino They say you save the best for last.  Right? 

There is no doubt that new media has changed both B2C and B2B marketing. At a recent industry event I had a chance to see a showcase of ways B2B companies are using YouTube and viral campaigns to produce relatively low cost but highly effective campaigns. think one of my favorite B2B viral campaigns is An Engineering Mind.

In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Measuring outcomes – For B2B marketers, it’s all about measuring outcome metrics. Greater focus on taking action – Taking action is key in B2B business, but how do you know what to take action on?

Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges in effectiveness and understanding the results. In a recent survey of 5,000 B2B marketers from all industries, Penton Marketing Services found some pretty revealing statistics.

I remember way back in 2000 when I was working with a client on a B2B financial-services application that was truly breakthrough. Here's some B2B food for thought: Billions already, billions more on the way. Mobile = The Anywhere-Anytime B2B Purchasing Opportunity. Tags: B2B Mobile Marketing The problem? by 2014.

Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Furthermore, B2B companies can begin to interact with that individual in other, more personal ways.

B2B marketing B2B Sales effective marketers marketers stephen coveyWe want to follow up the recent tribute to Stephen Covey by sharing our thoughts about the 7 habits of highly effective marketers. Treat the sales team like family. Generating leads and closing. [[ This is a content summary only.

Sharon is one of the smartest, most accomplished B2B marketers I know. Awesome Ideas Content Marketing B2B marketing bizmarketer branding content marketing linkedinThis is a guest post by my friend Sharon Miller. Enjoy! Let’s face it. Using social media in the B2 B space isn’t as easy as everyone makes it out to be. get it. In Summary.

and even newer to the B2B marketing mix. Because in this presentation I focus squarely on building the B2B business case through laying-out 10 Key Arguments for B2B marketers to use in their discussions with executives. B2B Mobile Marketing: Building The B2B Mobile Business Case.

When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.

These turbulent times make the latest instalment of the bi-annual B2B Barometer interesting reading.  The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. In the meantime, here’s a sneak preview.

Other Popular Posts:       Digital DeTox Tools      Twitter Blurs the Line       B2B Twitter Case Study      Email The Scoopdog Team. For Twitter to evolve to a useful B2B platform, metrics must keep pace.  Read Time 2-3 minutes, unless you link out to play)   “Need to know…&#   drives much of the marketing conversation. 

What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. It’s worth exploring what B2B marketing entails.

How intuitive is B2B direct marketing? B2B Content B2B Direct Mail Marketing B2B Email Marketing B2B Internet Marketing B2B Marketing Best Practices B2B Marketing Creative B2B Marketing Content B2B Marketing Messaging Testingis a post from: B2BMarketingSmarts.

In B2B social media, the best results come with great content. In B2B, where business decisions take time, consideration and background information – personality can be the decisive factor for closing an important business deal. B2B Blogger B2B Marketing B2B Social Media Content Marketing Guest Posts content marketing strategy

My presentation started with a brief discussion of the B2B Buyer’s Journey – the path that buyer’s take when going from lead to satisfied (or dissatisfied) customer.  As I switched my attention back and forth between my presentation and the show, I had a shocking revelation: B2B buyers are exactly like The Bachelor!

This is commonplace for a B2B community manager. The role of the community manager has been well-covered lately but, as I read through the articles, reports and post, I notice they are slanted towards describing a consumer-facing online community, and rarely offer an accurate description of the life of a B2B online community manager.

Use the first third of your B2B lead generation budget for Internet marketing. Improving your website so it does a better job of helping visitors move from awareness to inquiry to consideration to purchase (Help yourself to my complimentary Web site design checklists for B2B marketers.). Use the final third for everything else.

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. It’s clear to me that the best B2B companies are taking their blogging to the next level. 27 of the PDF). Holy cow!

This trend is also true in the B2B market. The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. Five B2B Social Media Best Practices To Put Into Place After Integration. Most successful B2B companies have a good email marketing lead nurturing program.

We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book. Here’s how: Use our special survey link to tell us what you think are the top 10 B2B marketing mistakes that others make. Tags: B2B marketing News

The B2B prognosticators have been out in full force.  At the end of last year we conducted a survey of 92 B2B marketers asking them to evaluate some of the big changes looming on the horizon.  But regardless of timeline, as these changes occur, what will they mean for B2B marketers?  Cornerstones B2B Marketing

These and other questions were debated during a Twitter #B2Bchat on Thought Leadership in B2B Marketing on October 13, and I had the privilege of moderating the discussion. Strategy #B2Bchat B2B marketing Jeff Wilson Thought LeadershipWhy should companies invest in thought leadership? And just what does thought leadership mean anyways?

Yesterday, I gave a Biznology Webinar called, “Using Social Media for B2B Sales.” ”   B2B marketing and sales have always been divided, but those days are over. Social media is a tool and B2B marketers and sales people must both use it. How do you decide which group handles social media? It’s both.

If a B2B company is not using marketing automation yet, they could feel behind the times. B2B marketing automation hindsight. B2B Marketing Automation Lead Handling and Nurturing CRM Nurturing VendorMarketing experts have been beating the drum of marketing automation for quite some time now. is a post from: B2BMarketingSmarts.

B2B marketing B2B Marketing Online b2b cta Demand Generation gamification landing page whitepaperMost of us are familiar with the required elements of a good landing page. LeadFormix has documented the essentials in a whitepaper, and there are lots of studies, opinions and examples on the. [[ This is a content summary only.

B2B marketing B2B Marketing Online CRM CRM Integration Marketing Automation b2b Demand Generation marketing leadership roundtableDemand generation professionals are increasingly proficient at identifying and understanding customers, selling them solutions and making money.

Recent interviewee Joe Lethert of Perfomark gave two answers that were so on-target for B2B marketing best practices that I feel they are worth sharing. and other B2B marketing bloggers have shared this information many times in many forms. If you don’t have one, build it. Shoot for depth in your profiles. Measure everything.

Engagement is tough for B2B. That’s because many marketers (myself included) approach it with a traditional B2B mindset — in other words, let’s sell some stuff, an idea Eric Wittlake talks about in his post, “ Social Media Does Not Influence B2B Buyers.” My campaign was pretty simple.

Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. How do you optimize it for lead generation for B2B marketing? Does Facebook Work for B2B Lead Gen? Let’s put on side one.

One of the mandates bandied about lately is that B2B marketers need to become listeners. This is great and dandy for one-to-one relationships or even amongst small groups of people, family and friends, but what happens when you're a B2B marketer with thousands of contacts in your database? Few Ways Listening Goes Wrong. Or 100?