Page 3 of 184 Previous | Next 
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [B2B] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The following infographic takes each section of elements and explains how they apply to the process of B2B marketing attribution tactics. Website. Twitter.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [B2B] New Report: Improve The B2B Buying Process With Social Proof Marketing
    In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 4, 2015
    [B2B] 5 Ways to Boost Your B2B Marketing into Overdrive
    B2B companies have recently had to confront an awkward truth. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. However, in today’s B2B climate, buyers choose when and where to engage. Below are five ways to boost your B2B Marketing into overdrive: Step 1 – Take a “Full Funnel” Approach.
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2016
    [B2B] 5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research
    For B2B CMOs, the idea of audience development and engagement can be perplexing.  Questions I often receive when working with CMOs specific to B2B. Investing in audience development remains a key goal for many B2B CMOs.  How to invest and what to invest in becomes critical decisions for B2B CMOs. by Gregor Črešnar.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 12, 2015
    [B2B] A Huge Missed Opportunity in B2B Visual Storytelling
    Takeaways from this Missed Opportunity for B2B Companies: 1. Examples LinkedIn b2b content marketing b2b linked startegy b2b social media marketing b2b social media strategy b2b user generated content b2b visual storytellingThe woman in the picture is Neslihan Uzun. It is 1,056 feet high.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 5, 2015
    [B2B] How B2B Marketers Can Leverage Social Media Product Advertising
    With the arrival of these new types of ads, B2B marketers are also given new opportunities for promotion and awareness of e-commerce inventory in particular. In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers. Advertising Rules.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, SEPTEMBER 16, 2012
    [B2B] B2B Marketing: 4 solutions to the most common challenges
    for MarketingSherpa’s B2B Summit 2012. Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): . Staley is a program manager. Their buying cycle.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [B2B] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. B2B Marketing Takeaway. B2B Marketing Takeaway. B2B Marketing Takeaway. year-over-year. Baidu has 54.3 percent.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 26, 2013
    [B2B] Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing
    The Number One rule in B2B marketing:  Never, ever, pass an unqualified lead to your sales force.  Because they’ll hate you in the morning…  But seriously, if the role of B2B marketing is to provide leverage to sales, then burdening a sales rep with a prospect who is not a realistic potential buyer is no help.  Industry. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 23, 2016
    [B2B] How B2B Marketers Can Connect Offline and Online Marketing
    As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers? recent KoMarketing news article really got me thinking about this.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [B2B] Terminus Offers Targeted Display Ads for B2B
    For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. Some vendors do this better than others.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [B2B] 5 Fresh B2B Marketing Stats & What They Mean to You
    One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. 94% of B2B Buyers Conduct Research Before Spending ( link ). Make it Easy.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [B2B] B2B Mobile Websites: Prepare, but Don’t Panic
    For B2B companies with complex offerings, however, the pressure is far less urgent. Based on analysis of traffic patterns of b2b technology websites I’ve worked with (more than 40 are displayed in my Google Analytics home screen view currently), mobile browsing is a growing but still fairly small part of the picture. Yikes!
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 1, 2016
    [B2B] The B2B Marketing Valley of Death
    B2B MarketingAs an entrepreneur who has been both the recipient and provider of angel investment funds, I really enjoyed a recent […].
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 12, 2016
    [B2B] Creative Content for B2B Marketers
    January 12, 2016 by Chuck Frey In today’s highly competitive world, B2B customers have more choices than ever. In many industries, too many me-too products and services are chasing too. read more. Content Marketing Creativity
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [B2B] B2B's Digital Evolution
    B2B's Digital Evolution. Throughout 2011 and 2012, Google worked with CEBs Marketing Leadership Council to survey 1,500 business leaders who have recently been involved in major purchases for 22 large B2B organizations. B2B's Digital Evolution CEB puts forth a new paradigm (active). Think with Google. Search. Forum.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [B2B] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. B2B content marketing isn’t always about one piece of content equating to one sale.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [B2B] What the growth of inside sales means to B2B marketers
    The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking.  Video.   B2B video applications are wide ranging today.  The post What the growth of inside sales means to B2B marketers appeared first on Biznology. But where does marketing come in to the mix? 
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 16, 2012
    [B2B] 4 B2B Marketing Myths
    The B2B marketing community has become so focused on the journey they have lost sight of the destination. The purpose of B2B marketing is not leads, relationships, content or branding. This focus on the day-to-day marketing and business activities has given rise to a number of B2B marketing myths. Yeah, content is like that.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [B2B] What Makes Effective B2B Content Marketing? [Research]
    55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Is your company one of them?
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [B2B] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 23, 2015
    [B2B] Tips for your professional B2B corporate video production project
    As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. For these reasons, the use of B2B corporate video production is becoming more prevalent. Have good audio. Two cameras.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [B2B] Is Your B2B Marketing Valuing C2B?
    We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. Can C2B truly influence and improve B2B marketing? Customer Reviews.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 18, 2013
    [B2B] Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?
    While Gmail’s tabbed inbox has incited its fair share of panic in the marketing world since its rollout a few months ago, does it prove to be something you should be concerned about as a B2B marketer? In the B2B marketplace, you’re dealing with deliverability to in-house email platforms, so this won’t be an issue, right?
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [B2B] 42 B2B Marketing Acronyms and Abbreviations
    Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?
  • INFLUITIVE B2B  |  WEDNESDAY, APRIL 22, 2015
    [B2B] New Forrester Research: B2B Should Use B2C Customer Loyalty Principles
    For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 12, 2012
    [B2B] Infographic: A History of Disruptions in B2B Marketing
    This infographic, A History of Disruptive Innovations in B2B Marketing , looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals. by Joe Chernov | Tweet this “We’re gonna change the world” has become the battle cry for many tech startups.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [B2B] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    That’s probably why business to business (B2B) is so often taken to be such a serious sphere – wrongly so, at least, in my personal opinion. To the contrary, in fact, some of the most memorable brands, organizations and individuals in B2B actually embrace their emotions, and connect with their audiences on very personal and human levels.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [B2B] Buyer Personas in B2B Marketing
    Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? Information on their consumer profile is far less valuable in a B2B context.
  • TYPE A COMMUNICATIONS  |  MONDAY, JANUARY 5, 2015
    [B2B] 12 Months of Learning From 12 Top B2B Marketers
    In 2014, I was lucky to spend a lot of time talking to top B2B marketers who I always feel live at the head of the comet and blaze the path for others. So here’s a list of 12 things I learned from 12 top B2B marketers – just one to focus on each month for 2015: Kathy Button Bell, CMO, Emerson –   Simplification. January 6, 2015.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 20, 2012
    [B2B] Is Pinterest Pointless for B2B Firms?
    But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone? Here’s the truth: for B2B brands, there’s a lot that can go wrong with Pinterest, and the benefits themselves are questionable.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [B2B] 21 Unbelievable B2B Content Marketing Statistics
    B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. Do these statistics seem to reflect the content marketing activities at your B2B company or clients? 93% of B2B Marketers create content from scratch.
  • DIGITAL B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [B2B] B2B Social Media Opportunities [#B2Bchat Recap]
    In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 21, 2012
    [B2B] 5 B2B Brands That “Get” Storytelling
    As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling. 1. Cisco. Boeing.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 6, 2012
    [B2B] 5 Ridiculous B2B Social Media Marketing Myths
    B2B social media is gaining wider adoption. We are past arguing if B2B companies can use social media like we did in the early days of this blog. With the gradual adoption of social media marketing for B2B companies, some misconceptions and myths about B2B social media have been born. B2B social media has a clear ROI.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 12, 2016
    [B2B] How to Leverage Content Marketing in “Boring” B2B Industries
    Some content you could create surrounding B2B industries includes: videos and photos of company events or office goings-on, blog posts from employees on what it’s like to work for the company, or e-books and long-form content that explains your culture, mission, and values. B2B Online Marketing Blog Content Marketing
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 31, 2012
    [B2B] 4 Ways B2B Marketers Can Benefit from Pinterest
    Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? 1. These are just a few ideas about how B2B Marketers can use and benefit from Pinterest. Social Media/Web 2.0
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [B2B] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? Was this B2B marketing campaign worth it? Plus, we now have a blueprint for launching another (albeit, smaller) 24-hour b2b marketing campaign in the future. Marketing team’s feelings: Optimistic.
  • BIZNOLOGY  |  FRIDAY, JUNE 27, 2014
    [B2B] B2B marketing is falling down on the job
    So I set down a list of oft-forgotten B2B marketing imperatives. Unlike consumer-facing companies, where Marketing owns the P&L and Sales is one of its levers, in B2B, Sales typically owns revenue responsibility.  hope readers will comment on other imperatives for successful B2B marketing today. What is going wrong here?
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [B2B] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Image credit: BundlePost. Cross-Platform Social Media Strategy.
  • BIZNOLOGY  |  MONDAY, OCTOBER 28, 2013
    [B2B] Where to Get an Education in B2B Content Marketing
    Joe should know, having headed up custom publishing for Penton, which is where I first met him.  In fact, he commissioned me to write a piece of content for Penton, on B2B retention marketing techniques. One that really works, especially in B2B. But this is the one to acquire for your marketing library, for two reasons.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 16, 2015
    [B2B] Effective B2B Marketing Leaders Do This
    The post Effective B2B Marketing Leaders Do This appeared first on Marketing Insider Group. Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. Demand Generation
  • B2B IDEAS @ WORK  |  TUESDAY, DECEMBER 15, 2015
    [B2B] The 23 Best B2B Marketing Blogs of 2015
    Continual learning is indispensable to successful b2b marketing. ” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. The post The 23 Best B2B Marketing Blogs of 2015 appeared first on MLT Creative. Ideas@Work Blog B2B Content Marketing B2B Blogging
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 5, 2014
    [B2B] Customer-Centric Marketing: Using metaphors in your B2B strategy
    There’s a common misconception that there’s a lack of beauty or poetry in B2B marketing, but Jacob and his team proved that these tasks are what a marketer makes of them. Lead Capture: How a B2B site redesign appealed to diversifying markets and increased conversion 81% [Full One Call Now video presentation from Summit].
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 9, 2015
    [B2B] B2B SEO Strategies for Multilingual Web Content
    It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. In the past, B2B marketers would be concerned with duplicate content issues that could arise in the implementation of multilingual web content. B2B Online Marketing Blog Search Engine Optimization Final Thoughts.
  • BIZNOLOGY  |  THURSDAY, AUGUST 6, 2015
    [B2B] New directions for B2B data-driven marketing
    For us B2B marketers, the world is changing about as fast as we can stand.  My head spins at the speed with which new tools, applications, and approaches arrive on the scene. B2B marketing is rarely the leader in advancing data-driven marketing techniques.  Where does this all come from? Okay, we’re in the maelstrom. Like this post?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] 4 Elements that drive B2B direct marketing results
    If you’re an experienced B2B direct marketer, this is probably not for you. The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far. Do You Know the Basics? 1-10, 11-25, etc.)
  • ANNUITAS  |  TUESDAY, MARCH 22, 2016
    [B2B] A Power Breakfast – B2B Marketing Style
    Understanding your buyers is the first rule in B2B marketing today and you do this by talking to your buyers, building out personas and then developing content that maps to your buyers and the buying committee throughout the journey. The post A Power Breakfast – B2B Marketing Style appeared first on ANNUITAS. Samantha Stone.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 2, 2015
    [B2B] The Benefits of a One-Page B2B Marketing Plan
    New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Marketing Planning b2b marketing plansMarketing is changing fast, and you have to change with the times. They work! ). Google changed its algorithms to favor quality content in the form of long blog posts.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [B2B] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Measuring outcomes – For B2B marketers, it’s all about measuring outcome metrics. Greater focus on taking action – Taking action is key in B2B business, but how do you know what to take action on?
  • BIZNOLOGY  |  THURSDAY, JUNE 27, 2013
    [B2B] 7 steps to a better B2B landing page
    Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could.  I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects. Plan for it.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [B2B] An Introduction to B2B Native Advertising
    More importantly, let’s look at some of the more effective ways that B2B companies can use native advertising. Why You Should Consider Native Ads for B2B. B2B Companies Need to Engage. For B2B advertisers, there are some real benefits. Many B2B buying decisions are not made spur of the moment. That was too harsh.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [B2B] 15 B2B case studies show how content marketing drives ROI
    Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Do these case studies convince you of the value for content marketing for B2B businesses? Who is succeeding and why? million. million.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [B2B] Why The Most Effective B2B Marketing Tactic May Surprise You
    With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 28, 2012
    [B2B] What makes a perfect B2B blog post?
    I wanted to let you know about a new resource for all you hard-working B2B bloggers out there. The amazing and progressive Eloqua company sponsored me to create The Grande Guide to B2B Blogging and it really turned out to be a sensational piece of work. It’s my first official kick-ass infographic: Tweet.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 29, 2016
    [B2B] 11 B2B telemarketing mail tips
    Therefore, what follows are some guidelines and tips for leaving B2B voice mails that drive the desired behavior and/or a return phone call.  . Be professional and friendly as in B2B you are leaving a message to a professional from another professional. The worst voice messages in B2B are the ones that comes across as canned or read.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [B2B] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. The Most Important B2B Marketing Metrics for CEOs [More from the blogs]. B2B Marketing: A recap of content and customer-centric marketing in 2014 [MaketingSherpa case study].
  • THE POINT  |  THURSDAY, APRIL 23, 2015
    [B2B] Above the Fold Still Critical for B2B Email Design
    Here then is my modern version of “Above the Fold” for today’s B2B email marketers: 1. For more tips on B2B email marketing, download a free copy of our white paper: “ Top 10 B2B Email Marketing Mistakes ”. “Above the fold” is a term that originated in the heyday of print advertising and direct mail. look below the fold.).
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [B2B] The 4 C’s of B2B Marketing
    So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Price.
  • TYPE A COMMUNICATIONS  |  MONDAY, NOVEMBER 2, 2015
    [B2B] Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
    November 3, 2015 B2B buyers are driving their buying process and brands are still trying to catch up. B2B Marketing Change Management Content Strategy DemandGenWhat does that mean for marketers? Companies that want to survive in. read more.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [B2B] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Research from 1,396 B2B marketers. Here’s where things got interesting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 2, 2016
    [B2B] Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
    Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement. B2B Online Marketing Blog Marketing Measurementunderstand their skepticism. It is, however, possible. set up  lead scoring ). Absolutely.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [B2B] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! It’s all based on Facebook’s algorithm called EdgeRank.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [B2B] Predictions for B2B digital marketing in 2013
    It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 3, 2016
    [B2B] 8 Essential Google Analytics Reports For B2B Marketing
    This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. The post 8 Essential Google Analytics Reports For B2B Marketing appeared first on MLT Creative. Ideas@Work Blog B2B Analytics and Measurement B2B Marketing StrategyWant to take your skills to the next level?
  • ANNUITAS  |  THURSDAY, MAY 7, 2015
    [B2B] What B2B Sales Does Not Get That B2B Marketing Does, or Do They?
    The report was based on data survey from 372 sales 75% of which were B2B sales people. Numerous studies have shown that today’s B2B buying process is somewhere between 50-70% complete before a buyer initiates contact with a vendor or sales rep from the vendor. Blog B2B Marketing Buyer 2.0 59% stated “gaining appointments”.
  • ANNUITAS  |  THURSDAY, MAY 29, 2014
    [B2B] CASL Countdown for B2B Marketers
    The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. Blog B2B Marketing Canadian Anti-Spam Legislation CASL compliance email marketing implied consent opt-in The major difference between CAN-SPAM and CASL is explicit opt-in. Send us an email if you need assistance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [B2B] Social Media Case Study: How I made $47 million from my B2B blog
    We decided that the primary source of this new content would be AT&T’s B2B blog, called Networking Exchange. Sander Biehn has worked in B2B sales at AT&T for the past 17 years. We decided that the primary source of this new content would be AT&T''s B2B blog, called Networking Exchange. It’s true. Tactics.
  • GREAT B2B MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [B2B] Attracting More B2B Buyers by Focusing on Their Interests
    The post Attracting More B2B Buyers by Focusing on Their Interests appeared first on Great B2B Marketing. B2B Buyer Demand Generation Marketing FocusWhat problems are your buyers looking to solve? Like you, I’m frequently bombarded by online ads and self-promoting emails […].
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [B2B] 5 Essential Functions for Every B2B Website
    Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.”   By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so.  But what kind of functionality does your B2B website really need?  Here are five must-haves for every B2B website. .
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 14, 2014
    [B2B] Use Digital Content to Shorten the B2B Sales Cycle
    It seems like everyone is talking about B2C and B2B content marketing. What types of digital content shorten the B2B sales cycle?  When it comes to shortening the B2B sales cycle, there is no right or wrong when it comes to content length.  Technorati Tags: B2B content marketing , B2B sales cycle , Digital content.
  • PROTEUS B2B MARKETING BLOG  |  WEDNESDAY, MAY 7, 2014
    [B2B] A B2B Webinar About B2B Webinars
    B2B Marketing B2B Business Tips content marketing marketing Webinars It was an interesting online presentation last week—a webinar on webinars. attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr.
  • PAUL GILLIN  |  FRIDAY, MAY 13, 2016
    [B2B] 3 Branded B2B News Services That Get It Right
    Some B2B marketers have gone that. B2B Content Marketing Adobe CMO.com Cisco Connected Futures Knowledge@Wharton thought leadership Tim MoranMost content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. Here are three I think are worth emulating. CMO.com. Cisco Connected Futures.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [B2B] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  Ruth P. Stevens. Chapman.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [B2B] The Top-10 B2B Marketing Trends for 2011
    Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Happy New Year! It is January and time again for the obligatory 2011 predictions.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [B2B] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    Have you felt like social advertising just wasn’t right for your B2B marketing? This looks like the most compelling social advertising offering yet for B2B marketers. Here are 7 reasons I believe this will be good for both B2B marketers and LinkedIn’s shareholders. 1. Social Advertising, With LinkedIn Targeting.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [B2B] How B2B Marketers Will Spend Their Budgets in 2014
    B2B vendor websites have come a long way since the days of serving as essentially online brochures. Given that 70% of the b2b purchasing cycle is complete before a vendor’s sales team is even aware of the opportunity, websites are now expected to accomplish much of the pre-sales heavy lifting. They permit only general targeting.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [B2B] B2B Marketers Must Be Transparent to Build Trust
    Marketing Soapbox b2b marketing trust Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles.
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 6, 2014
    [B2B] An Open Letter to B2B CMOs
    As customer touchpoints multiply with the never-ending emergence of new delivery channels, B2B organizations are recognizing the critical role of a clear, credible, compelling and consistent brand—and, therefore, the critical role of a capable CMO. Many B2B companies’ CEOs are hiring CMOs for the very first time. This is your time.
  • ACT-ON  |  TUESDAY, JANUARY 12, 2016
    [B2B] A Crash Course in Storytelling for B2B Marketers
    Marketing Strategy B2B B2B marketing marketing strategy storytellingWhat does all marketing boil down to? Throw out the advertising, the creative, the offer, the sales team, and the website. If you had to simplify marketing down to its fundamental purpose, what would that be? Communication. There are plenty of ways to communicate.
  • THE POINT  |  THURSDAY, AUGUST 1, 2013
    [B2B] Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)
    Drawn from that experience, here are 10 examples of the most common scoring mistakes we see B2B companies make: 1. Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. No separate scores for behavioral and demographic values. Demographic scores are best thought of as how interested you are in a prospect.
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 12, 2015
    [B2B] 5 Tips to Increase Engagement on B2B Social Media Sites
    Even if your B2B company has been posting to social media sites for some time, it is always a good idea to review your activities to make sure you are getting maximum engagement from your followers. Your posts should give B2B buyers the opportunity to raise their hands and express interest in your products or services. Take risks.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 18, 2014
    [B2B] 4 Myths About B2B Marketing That Everyone Thinks are True
    There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Here are some assumptions that many marketers and other professionals take as fact with in the B2B marketing industry that aren’t always true. B2B Marketing is Boring. B2B marketing isn’t boring at all.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 31, 2013
    [B2B] 5 Creative Ways B2B Marketers Can Use Twitter’s Vine
    From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already. The new Vine is a six-second video that continues to play in a loop until you stop it. Check them out.
  • THE B2B RESEARCH BLOG  |  MONDAY, OCTOBER 24, 2011
    [B2B] Financial benchmarks for B2B marketing agencies
    If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps.  . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m).
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 31, 2011
    [B2B] How to REALLY Increase B2B Blog Traffic
    Explode Your B2B Blog Traffic. We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. B2B Blogging Communities. Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009. Do you know of a B2B blogging community we missed?
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 9, 2013
    [B2B] 15 People Every B2B Marketer Should Follow On Twitter
    As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. Here are 15 hidden gems B2B marketers should be following. B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media. Writer.
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [B2B] Capturing the Voice of Your Customer for B2B Video
    acSellerant B2B video marketing Bob Leonard business to business content marketing market research interviews multimedia online video storytelling Voice of the Customer b2b B2B marketing b2b sales business to business marketing content strategy relevant content useful and relevant information video marketing We get it!
  • GREAT B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [B2B] 5 Characteristics of a Winning B2B Marketer
    Following are five key characteristics that will separate you, as a winning B2B marketer, from the has-beens and also-rans. Winning B2B Marketer Stops What is Hurting. Winning B2B Marketer Plays to Win. Winning B2B Marketer Demonstrates Laser Focus. Winning B2B Marketer Flouts Conventional Wisdom.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [B2B] The Tao of B2B Buying Behavior – Why Emotion Trumps Logic
    The post The Tao of B2B Buying Behavior – Why Emotion Trumps Logic appeared first on Great B2B Marketing. B2B Buying B2B Marketing B2B BuyerI’ve always wanted to use the word “Tao” in a blog post because the term has such profound (albeit esoteric) […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 8, 2015
    [B2B] The Future of B2B Marketing: Predictions from #FutureM15 Speakers
    So, it’s only right that I share some of the most interesting predictions from #FutureM15 speakers that B2B marketers should keep in mind for the future. What was his point of sharing this, and what does it tell us about the future of B2B marketing? What does this tell us about the future of B2B marketing? Not like a prison.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [B2B] Bombora Feeds B2B Data to Everyone
    We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. It built a network of B2B publishers to sell ads and gather data about their site visitors. Bombora’s core business is assembling data about B2B companies and individuals. To which you probably say, who cares? Fair enough.
  • GREAT B2B MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [B2B] B2B Marketing: The Importance of Blocking and Tackling
    By marketing machine, I mean a systematized process for creating awareness, generating B2B leads, qualifying prospects, and converting them into sales opportunities. There is both an art and science to creating an effective B2B marketing machine. When creating a B2B marketing machine, it helps to be smart and creative.
  • INFLUITIVE B2B  |  WEDNESDAY, JULY 8, 2015
    [B2B] 4 Ways B2B Marketers Can Create Raving Brand Advocates
    Creating raving brand advocates in the B2B tech space isn’t impossible—if you’re willing to get creative with your marketing. Rob Meinhardt , founder of Dell KACE and partner at Toba Capital , has proven that differentiating your brand can pay off big time in the B2B world. So this time, it was all about getting here safe in one piece.
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [B2B] 32 B2B Marketers to Add to Your Google Plus Circles
    Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. How so? Co-founder, ClickZ. Jeffrey L.
  • KOMARKETING ASSOCIATES  |  FRIDAY, SEPTEMBER 11, 2015
    [B2B] 5 Essential Disciplines For The B2B Marketing Professional
    No matter what your specific industry is, if you’re in B2B, there are a several very useful disciplines and points of action that can help you implement campaigns successfully. The insights and research on what’s getting the most clicks is worth considering when it’s time to tweak or create your own B2B campaigns. Website Analytics.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [B2B] Twitter for B2B Marketing
    Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Twitter for B2B Marketing. The hashtag for these and other B2B Chat sessions is #b2bchat. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Or Twitter in general for B2B companies?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 12, 2014
    [B2B] Raise Prices for B2B Sales Without Losing Your Regular Customers
    Sales Process B2B Inside Sales Client Management B2B Sales Success Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis, After three years of selling products and services at the same prices, your company decides a change is in order. Pricing surprises are never a good thing in sales!
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 2, 2013
    [B2B] B2B Marketing: 6 essentials for testing your teleprospecting
    After speaking with Craig about some of the teleprospecting testing projects he’s been a part of at MECLABS to discover how B2B marketers could apply this science to their teleprospecting efforts, here’s our best advice from what we’ve learned so far. Landing Page Optimization: Test ideas for B2B lead capture page. Control.
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [B2B] B2B Marketers Should Take Another Look at E-Commerce
    commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  Platform suppliers like Rainmaker are building systems specifically designed to support B2B buying processes, with consumer-like features and ease of use. Photo credit: Wikipedia. Time for another look. 
<< 1 2 3 4 5 ... 183 184 >>