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  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [B2B] 3 Tips for Using Social Media for B2B Marketing
    However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [B2B] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  Ruth P. Stevens. Chapman.
  • INFLUITIVE B2B  |  WEDNESDAY, APRIL 22, 2015
    [B2B] New Forrester Research: B2B Should Use B2C Customer Loyalty Principles
    For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 28, 2012
    [B2B] What makes a perfect B2B blog post?
    I wanted to let you know about a new resource for all you hard-working B2B bloggers out there. The amazing and progressive Eloqua company sponsored me to create The Grande Guide to B2B Blogging and it really turned out to be a sensational piece of work. It’s my first official kick-ass infographic: Tweet.
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [B2B] B2B's Digital Evolution
    B2B's Digital Evolution. Throughout 2011 and 2012, Google worked with CEBs Marketing Leadership Council to survey 1,500 business leaders who have recently been involved in major purchases for 22 large B2B organizations. B2B's Digital Evolution CEB puts forth a new paradigm (active). Think with Google. Search. Forum.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 20, 2015
    [B2B] How to Influence B2B Sales Prospects (Without Annoying Them)
    So it’s important to be extremely sensitive when conducting B2B sales calls with prospects. Let’s take a look at these 6 principles and see how we can use them to trustfully influence B2B prospects in sales development. 1. However, it can be trickier to apply in B2B. If you’re selling something, you need to be persuasive.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 28, 2012
    [B2B] How to Write the Perfect B2B Blog Post
    65% of B2B marketers used blogging last year , the third most popular tactic, according to the Content Marketing Institute. Blogging may be a preferred means of communicating with and engaging leads through the entire – often lengthy – sales cycle, but many in the B2B space struggle with it. It doesn’t have to be this way.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [B2B] Why The Most Effective B2B Marketing Tactic May Surprise You
    With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Software Advice’s recently released 2014 B2B Demand Generation Benchmark report  revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 12, 2016
    [B2B] Creative Content for B2B Marketers
    January 12, 2016 by Chuck Frey In today’s highly competitive world, B2B customers have more choices than ever. In many industries, too many me-too products and services are chasing too. read more. Content Marketing Creativity
  • PROTEUS B2B MARKETING BLOG  |  WEDNESDAY, MAY 7, 2014
    [B2B] A B2B Webinar About B2B Webinars
    B2B Marketing B2B Business Tips content marketing marketing Webinars It was an interesting online presentation last week—a webinar on webinars. attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 26, 2013
    [B2B] Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing
    The Number One rule in B2B marketing:  Never, ever, pass an unqualified lead to your sales force.  Because they’ll hate you in the morning…  But seriously, if the role of B2B marketing is to provide leverage to sales, then burdening a sales rep with a prospect who is not a realistic potential buyer is no help.  Industry. 
  • SALESFUSION  |  WEDNESDAY, MAY 14, 2014
    [B2B] B2B Marketing Blogs
    The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. box icon="pencil" style="solid"].
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 3, 2016
    [B2B] 8 Essential Google Analytics Reports For B2B Marketing
    This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. The post 8 Essential Google Analytics Reports For B2B Marketing appeared first on MLT Creative. Ideas@Work Blog B2B Analytics and Measurement B2B Marketing StrategyWant to take your skills to the next level?
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [B2B] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Image credit: BundlePost. Cross-Platform Social Media Strategy.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [B2B] 42 B2B Marketing Acronyms and Abbreviations
    Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [B2B] Twitter for B2B Marketing
    Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Twitter for B2B Marketing. The hashtag for these and other B2B Chat sessions is #b2bchat. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Or Twitter in general for B2B companies?
  • BIZNOLOGY  |  THURSDAY, AUGUST 6, 2015
    [B2B] New directions for B2B data-driven marketing
    For us B2B marketers, the world is changing about as fast as we can stand.  My head spins at the speed with which new tools, applications, and approaches arrive on the scene. B2B marketing is rarely the leader in advancing data-driven marketing techniques.  Where does this all come from? Okay, we’re in the maelstrom. Like this post?
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [B2B] Buyer Personas in B2B Marketing
    Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? Information on their consumer profile is far less valuable in a B2B context.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [B2B] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    Have you intentionally linked your sales, b2b marketing, and strategy? . That’s a lot of managerial time and effort as well as money, and the reality is that sales forces are, by far, the biggest and most important part of strategy execution for most firms, especially in B2B markets. If not, you’re in good company. Question 1.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [B2B] How to Be Creative in B2B PR
    Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks. Social PR b2b PR Heather Baker social PR
  • B2B LEAD GENERATION BLOG  |  SUNDAY, SEPTEMBER 16, 2012
    [B2B] B2B Marketing: 4 solutions to the most common challenges
    for MarketingSherpa’s B2B Summit 2012. Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): . Staley is a program manager. Their buying cycle.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [B2B] 5 Types of SEO Audits for B2B Organizations
    Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. The Duplicate Content Audit.
  • BIZNOLOGY  |  THURSDAY, MAY 5, 2016
    [B2B] New York’s happiest B2B database marketer
    So after the session, I collared one of the hand-raisers, Adam Gelles, who turned out to be a partner at Marketing2Marketers, a B2B agency specializing in ad-sales marketing. Some—like Hoovers and Data.com—are typical for the B2B marketer, and some are unique to the advertising business, like trade journal circulation databases.
  • ACT-ON  |  THURSDAY, APRIL 7, 2016
    [B2B] What Every B2B Marketer Needs to Know About Readability
    B2B marketers have named a perennial problem with producing engaging content. In the Content Marketing Institute and Marketing Profs 2016 B2B Content Marketing Trends report , “Producing engaging content” was the #1 challenge marketers face. Improving readability is a particularly excellent opportunity for B2B marketers.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 20, 2012
    [B2B] Is Pinterest Pointless for B2B Firms?
    But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone? Here’s the truth: for B2B brands, there’s a lot that can go wrong with Pinterest, and the benefits themselves are questionable.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 5, 2014
    [B2B] Customer-Centric Marketing: Using metaphors in your B2B strategy
    There’s a common misconception that there’s a lack of beauty or poetry in B2B marketing, but Jacob and his team proved that these tasks are what a marketer makes of them. Lead Capture: How a B2B site redesign appealed to diversifying markets and increased conversion 81% [Full One Call Now video presentation from Summit].
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 4, 2015
    [B2B] Everyone Can Do More With New B2B Technology
    One of the most common ways we tend to define generational gaps today is by the way we think about B2B technology and how we let it influence our lives and our work. I can say that with some authority. Talking About My Generation And Yours. Can someone please explain to me the legitimate appeal of Snapchat?). It enhances that skill.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [B2B] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    That’s probably why business to business (B2B) is so often taken to be such a serious sphere – wrongly so, at least, in my personal opinion. To the contrary, in fact, some of the most memorable brands, organizations and individuals in B2B actually embrace their emotions, and connect with their audiences on very personal and human levels.
  • TYPE A COMMUNICATIONS  |  TUESDAY, MAY 3, 2016
    [B2B] 6 Business Skills Every B2B Marketer Must Master
    B2B Marketing Business Change ManagementMay 3, 2016 We’re barely into the week and I’ve already heard the same tale of woe from four different companies. They need a different kind of marketer. Well, to. read more.
  • SAZBEAN  |  FRIDAY, NOVEMBER 22, 2013
    [B2B] Tips & Trends for B2B Social Media Marketing Success
    English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. Lee Odden has some great tips and trends for B2B in this presentation. News & Notes
  • BIZNOLOGY  |  THURSDAY, JUNE 27, 2013
    [B2B] 7 steps to a better B2B landing page
    Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could.  I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects. Plan for it.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 5, 2013
    [B2B] B2B content marketing research
    Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Content marketing works.  Focus on quality not quantity. Make time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [B2B] Social Media Case Study: How I made $47 million from my B2B blog
    We decided that the primary source of this new content would be AT&T’s B2B blog, called Networking Exchange. Sander Biehn has worked in B2B sales at AT&T for the past 17 years. We decided that the primary source of this new content would be AT&T''s B2B blog, called Networking Exchange. It’s true. Tactics.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 6, 2016
    [B2B] The 10 most fascinating people in B2B Marketing in 2015
    With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. Recently, SLMA launched its own list of “most inspiring” marketers , which just goes to prove my point that B2B marketing is booming with talent and visionaries. 
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [B2B] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well. From: How Link Building Management Will Change for B2B Marketers. There is no escaping it.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [B2B] New developments in B2B marketing list acquisition
    Let’s look at what’s new in B2B lists these days. Many companies today use their marketing automation or CRM systems as their marketing databases, and populate them from a variety of internal and external sources. A new direction in B2B lists. It’s a good thing that the B2B list business is continuing to evolve in new directions.
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 25, 2011
    [B2B] 10+ Ways To Use B2B Social Media In Your Business
    Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Skin your YouTube page. Tweet with them.
  • BIZNOLOGY  |  FRIDAY, JUNE 27, 2014
    [B2B] B2B marketing is falling down on the job
    So I set down a list of oft-forgotten B2B marketing imperatives. Unlike consumer-facing companies, where Marketing owns the P&L and Sales is one of its levers, in B2B, Sales typically owns revenue responsibility.  hope readers will comment on other imperatives for successful B2B marketing today. What is going wrong here?
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 5, 2011
    [B2B] Six Surprising B2B Content Marketing Ideas
    One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 4, 2010
    [B2B] Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
    But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Don’t Let Your Focus Wander The “engage, start a conversation&# mantra that seems to be doing the rounds at the moment might be a bit misleading from a B2B perspective. clicks down. Or Does It? 5.
  • TYPE A COMMUNICATIONS  |  MONDAY, JANUARY 5, 2015
    [B2B] 12 Months of Learning From 12 Top B2B Marketers
    In 2014, I was lucky to spend a lot of time talking to top B2B marketers who I always feel live at the head of the comet and blaze the path for others. So here’s a list of 12 things I learned from 12 top B2B marketers – just one to focus on each month for 2015: Kathy Button Bell, CMO, Emerson –   Simplification. January 6, 2015.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Here are some of the valuable B2B marketing lessons that I learned from Inbound 2014 and FutureM speakers that I hope offer you some inspiration, just as they did for me.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 2, 2015
    [B2B] The Benefits of a One-Page B2B Marketing Plan
    New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Marketing Planning b2b marketing plansMarketing is changing fast, and you have to change with the times. They work! ). Google changed its algorithms to favor quality content in the form of long blog posts.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 14, 2014
    [B2B] Use Digital Content to Shorten the B2B Sales Cycle
    It seems like everyone is talking about B2C and B2B content marketing. What types of digital content shorten the B2B sales cycle?  When it comes to shortening the B2B sales cycle, there is no right or wrong when it comes to content length.  Technorati Tags: B2B content marketing , B2B sales cycle , Digital content.
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [B2B] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 24, 2015
    [B2B] 10 Reasons to Develop a B2B Blogging Strategy
    With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 16, 2012
    [B2B] 4 B2B Marketing Myths
    The B2B marketing community has become so focused on the journey they have lost sight of the destination. The purpose of B2B marketing is not leads, relationships, content or branding. This focus on the day-to-day marketing and business activities has given rise to a number of B2B marketing myths. Yeah, content is like that.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [B2B] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Research from 1,396 B2B marketers. Here’s where things got interesting.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 30, 2011
    [B2B] B2B Marketers: 10 Ways to Juice Your Facebook Fan Page
    For B2B marketing professionals, Facebook can be just as bleak. Our newest presentation, “ 10 Ways to ‘Solve’ Facebook for B2B ” (hashtag #B2Bfacebook), highlights 10 actionable tips – real things you can start (or stop) doing to make a measurable difference in your Facebook marketing efforts. But it doesn’t have to be that way.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 31, 2013
    [B2B] 5 Creative Ways B2B Marketers Can Use Twitter’s Vine
    From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already. The new Vine is a six-second video that continues to play in a loop until you stop it. Check them out.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [B2B] Predictions for B2B digital marketing in 2013
    It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [B2B] 6 B2B Online Marketing Predictions for 2017
    This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. Another major benefit of longer content for B2B marketing is the fact that you can repurpose it.
  • BIZNOLOGY  |  MONDAY, JANUARY 9, 2017
    [B2B] Modeling B2B video content on micro-learning
    You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Many B2B videos meet that criterion. Most B2B marketing content is built to answer a question: Why should I be interested in this product? What is micro-learning?
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [B2B] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The following infographic takes each section of elements and explains how they apply to the process of B2B marketing attribution tactics. Website. Twitter.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [B2B] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. The Most Important B2B Marketing Metrics for CEOs [More from the blogs]. B2B Marketing: A recap of content and customer-centric marketing in 2014 [MaketingSherpa case study].
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 12, 2015
    [B2B] How to Effectively Work From Home as a B2B Inside Sales Manager
    hope these tips will help you to set up a home environment conducive to working as a B2B inside sales manager! Corporate Culture Inside Sales Management B2B Inside Sales Happy New Year! Like many, I spent most of my holiday back home with family. Continue Following Your Daily Routine. Create a workspace conducive to actually working.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [B2B] 9 B2B Marketing (and Life) Lessons from #Inbound15
    By the end of the week, I found myself filled with information and ideas, and excited to share some of the most valuable B2B marketing takeaways from Inbound15 with you. Well, you may be asking yourself “ Why is Brené Brown at Inbound15? ” and “ What can she teach us about B2B marketing? ”. Now, that’s an inbound movement!
  • BIZNOLOGY  |  MONDAY, NOVEMBER 23, 2015
    [B2B] Tips for your professional B2B corporate video production project
    As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. For these reasons, the use of B2B corporate video production is becoming more prevalent. Have good audio. Two cameras.
  • INFLUITIVE B2B  |  WEDNESDAY, DECEMBER 21, 2016
    [B2B] The Secret To Delighting B2B Customers In 30 Seconds This Holiday Season
    Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important).
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [B2B] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    Have you felt like social advertising just wasn’t right for your B2B marketing? This looks like the most compelling social advertising offering yet for B2B marketers. Here are 7 reasons I believe this will be good for both B2B marketers and LinkedIn’s shareholders. 1. Social Advertising, With LinkedIn Targeting.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [B2B] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    This infographic describes why Google Plus is the future of B2B Marketing, and why businesses need to stop neglecting its presence. Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke , journalist and business consultant. The rollout of Google Plus in the summer of 2011 was nothing short of mighty.
  • THE POINT  |  THURSDAY, APRIL 23, 2015
    [B2B] Above the Fold Still Critical for B2B Email Design
    Here then is my modern version of “Above the Fold” for today’s B2B email marketers: 1. For more tips on B2B email marketing, download a free copy of our white paper: “ Top 10 B2B Email Marketing Mistakes ”. “Above the fold” is a term that originated in the heyday of print advertising and direct mail. look below the fold.).
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] B2B Marketing is Just B2P. Right?
    B2B salespeople are looking to talk to people that influence or make decisions for business purchases. So why all the fuss about B2B being B2P (business to person)? Maybe not you, but some B2B marketer will). Enterprise B2B is different, the products and solutions are complex and need to be understood.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 12, 2014
    [B2B] Raise Prices for B2B Sales Without Losing Your Regular Customers
    Sales Process B2B Inside Sales Client Management B2B Sales Success Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis, After three years of selling products and services at the same prices, your company decides a change is in order. Pricing surprises are never a good thing in sales!
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [B2B] What Makes Effective B2B Content Marketing? [Research]
    55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Is your company one of them?
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [B2B] Capturing the Voice of Your Customer for B2B Video
    acSellerant B2B video marketing Bob Leonard business to business content marketing market research interviews multimedia online video storytelling Voice of the Customer b2b B2B marketing b2b sales business to business marketing content strategy relevant content useful and relevant information video marketing We get it!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [B2B] 5 Problems with B2B Marketing…and How to Fix Them
    B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [B2B] The 10 Don’ts of Twitter for B2B Marketing
    Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Beware of sounding too automated though.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [B2B] How to Find Influencers for B2B Online Marketing Campaigns
    But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. While influencer marketing can be a difficult task that takes time and expertise, it has proven to be a successful B2B tactic that many companies continue to expand budgets around in 2016. What is it?
  • BIZNOLOGY  |  MONDAY, OCTOBER 28, 2013
    [B2B] Where to Get an Education in B2B Content Marketing
    Joe should know, having headed up custom publishing for Penton, which is where I first met him.  In fact, he commissioned me to write a piece of content for Penton, on B2B retention marketing techniques. One that really works, especially in B2B. But this is the one to acquire for your marketing library, for two reasons.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 4, 2016
    [B2B] How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
    A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. WHAT CAN B2B MARKETERS LEARN FROM YOUR SURVEY RESULTS? “Of the businesses that do measure their event ROI, more than 99 percent are seeing a positive return on their event investment.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [B2B] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Measuring outcomes – For B2B marketers, it’s all about measuring outcome metrics. Greater focus on taking action – Taking action is key in B2B business, but how do you know what to take action on?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 18, 2013
    [B2B] Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?
    While Gmail’s tabbed inbox has incited its fair share of panic in the marketing world since its rollout a few months ago, does it prove to be something you should be concerned about as a B2B marketer? In the B2B marketplace, you’re dealing with deliverability to in-house email platforms, so this won’t be an issue, right?
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [B2B] Who Should Nurture B2B Leads with Social Media?
    B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Social Selling
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [B2B] What Does B2B Social Media Success Look Like?
    It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [B2B] B2B Marketing Meets Video: Insights from 21 Marketers
    Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet. Quick B2B Video Wins The group identified a number of potential quick wins, many of them are included in the Storify summary below.
  • INFLUITIVE B2B  |  WEDNESDAY, JULY 8, 2015
    [B2B] 4 Ways B2B Marketers Can Create Raving Brand Advocates
    Creating raving brand advocates in the B2B tech space isn’t impossible—if you’re willing to get creative with your marketing. Rob Meinhardt , founder of Dell KACE and partner at Toba Capital , has proven that differentiating your brand can pay off big time in the B2B world. So this time, it was all about getting here safe in one piece.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [B2B] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
  • THE POINT  |  THURSDAY, AUGUST 1, 2013
    [B2B] Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)
    Drawn from that experience, here are 10 examples of the most common scoring mistakes we see B2B companies make: 1. Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. No separate scores for behavioral and demographic values. Demographic scores are best thought of as how interested you are in a prospect.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [B2B] How B2B Marketers Will Spend Their Budgets in 2014
    B2B vendor websites have come a long way since the days of serving as essentially online brochures. Given that 70% of the b2b purchasing cycle is complete before a vendor’s sales team is even aware of the opportunity, websites are now expected to accomplish much of the pre-sales heavy lifting. They permit only general targeting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 27, 2015
    [B2B] 5 Shared Traits Among Today’s B2B Buyers
    With this challenge in mind, I’m going to share some of the traits (backed by data) that I believe will help paint a clear picture (one that will hopefully be more accurate than Tom Brady’s courtroom sketch ) of today’s B2B buyer. 1. B2B Buyers Do More Research Than Ever Before. B2B Buyers’ Time is Precious. Final Thoughts.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [B2B] 5 Ways to Modernize Your B2B Branding and Marketing Online
    Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. Fresh Colors and a New Logo. Sleek Design / UX.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [B2B] How WebMD Has Changed B2B Marketing Forever
    Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. Failure to respond properly to the new vendor selection process. does not guarantee marketplace attention.
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [B2B] B2B Conversion Tracking Best Practices
    Especially in the world of B2B marketing, because the customer journey can be long and complicated, proper conversion tracking is essential. We’ll discuss a few mistakes B2B marketers need to avoid to ensure that they get the most out of their conversion data. In B2B marketing, there are multiple conversions in a customer’s journey.
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 22, 2013
    [B2B] 3 Common Problems with B2B Marketing Personas
    Developing personas is one of the first steps recommended by many B2B marketers. Unfortunately, many B2B marketers are working with personas that do more harm than good. B2B personas should illuminate your audience and provide a clear roadmap to relevance in your marketing. Here are some of the most common problems I see.
  • BIZNOLOGY  |  MONDAY, DECEMBER 7, 2015
    [B2B] 5 B2B data trends
    The new world of B2B data! In the last 10-15 years, we have seen an explosion in B2B data world not only in the amount and availability of data, but the usages as well. This has lead to 5 significant trends in B2B database marketing. In addition, most B2B databases do not have full demographic or firmagraphic data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [B2B] 4 Dimensions of Effective B2B Marketing Plans
    Dimensions of Effective B2B Marketing Plans is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. writer by trade, Liz also specializes in campaign Development and execution and content creation and management. She also manages Bulldog’s blog.  Follow Liz on Twitter at @liz_pate. Demand Modeling.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [B2B] 4 B2B Marketing Scenarios: One Size Does Not Fit All
    B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. Shouldn’t B2B marketing solutions be just as unique? How do you expand the relationship into other divisions?
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [B2B] Insights from the B2B Barometer
    The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] 4 Elements that drive B2B direct marketing results
    If you’re an experienced B2B direct marketer, this is probably not for you. The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far. Do You Know the Basics? 1-10, 11-25, etc.)
  • WEBBIQUITY  |  MONDAY, APRIL 18, 2016
    [B2B] The B2B Lead Generation Ecosystem and WPO [Infographic]
    Content Marketing Marketing Automation and Demand Generation Marketing Infographics Marketing Strategy Social Media Marketing Web Presence Optimization b2b lead generation Brad Shorr Internet Marketing Lead Generation Ecosystem infographic pre-CRM website traffic Straight NorthDevelop new ways to improve and scale your current campaign.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [B2B] 10 Things You Need to Know About B2B Mobile Marketing
    These are the same business decision makers and influencers your B2B marketing is targeting. You can read the summary here on Storify ) Following are five key facts to help make the case for mobile in B2B marketing and five aspects of mobile marketers need to be aware of. Reasons Your Marketing Needs to be Mobile 1.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [B2B] B2B Marketers Must Be Transparent to Build Trust
    Marketing Soapbox b2b marketing trust Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles.
  • THE B2B RESEARCH BLOG  |  THURSDAY, DECEMBER 11, 2014
    [B2B] Financial benchmarks for B2B marketing agencies
    The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Uncategorized Agency financial benchmarks B2B Marketing League Table Let’s look at the top line first.  The average agency turnover is £4.08 million (up 13% from 2013).  million. million. million. million+.
  • GREAT B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [B2B] Can You Really Use Marketing to Shrink the B2B Sales Cycle?
    It seems at least once a week that I talk to a B2B company about how to shrink their sales […]. The post Can You Really Use Marketing to Shrink the B2B Sales Cycle? appeared first on Great B2B Marketing. B2B Sales Sales Cycle Sales Model B2B sales cycle
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [B2B] Top-10 B2B Marketing Topics of 2010
    With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JUNE 14, 2007
    [B2B] B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B is more complex. Thats a fact.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 10, 2015
    [B2B] 5 Places B2B Marketers Can Find Blogging Inspiration
    One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics.
  • SALES LEAD INSIGHTS  |  TUESDAY, JULY 26, 2011
    [B2B] B2B telemarketing: An interview with Michael Brown
    With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. What’s the latest and greatest in the world of B2B telemarketing? B2B telemarketing TelemarketingAsk before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”.
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