B2B MARKETING INSIDER | TUESDAY, JUNE 4, 2013
[B2B] The Expanding Role Of B2B Marketing
Two years ago I wrote that Change is Coming To B2B Marketing. And now the topic of conversation in B2B Marketing is change itself: our need to transform our organizations to be more customer-centric, agile marketing departments, with the technology and the talent required to meet demanding customer needs. Strategy
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 6, 2014
[B2B] 5 Fresh B2B Marketing Stats & What They Mean to You
One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. 94% of B2B Buyers Conduct Research Before Spending ( link ). Make it Easy.
PWB MARKETING BLOG | MONDAY, SEPTEMBER 12, 2011
[B2B] Three Dangerous B2B Social Media Mistakes
Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). For B2B companies new to social media, you get credit for being there. Are you making any of the following three dangerous B2B social media mistakes? Social media is more effective when you’re not making mistakes.
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 27, 2015
[B2B] Why The Most Effective B2B Marketing Tactic May Surprise You
With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.
TYPE A COMMUNICATIONS | TUESDAY, JANUARY 12, 2016
[B2B] Creative Content for B2B Marketers
January 12, 2016 by Chuck Frey In today’s highly competitive world, B2B customers have more choices than ever. In many industries, too many me-too products and services are chasing too. read more. Content Marketing Creativity
DIGITAL B2B MARKETING | TUESDAY, MAY 22, 2012
[B2B] B2B Marketers Are Turning Away Prospects
According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Does Your Content Create A Barrier?
B2B MARKETING INSIDER | MONDAY, JUNE 22, 2015
[B2B] Content And The Future Of B2B Marketing
The question we get asked quite often: How does a B2B brand compete with all the noise and reach your target customers with relevant and timely information? Content And The Future Of B2B Marketing. Is content the future of B2B Marketing? The post Content And The Future Of B2B Marketing appeared first on B2B Marketing Insider.
KOMARKETING ASSOCIATES | MONDAY, MARCH 24, 2014
[B2B] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. As mentioned earlier, if we missed a great B2B Twitter profile, please feel free to leave us a comment! Enjoy! . 1. Intel.
GREAT B2B MARKETING | FRIDAY, FEBRUARY 28, 2014
[B2B] B2B Marketing: Know the Trends, Pick the Right Strategy
What B2B marketing tactics are working now for others, and how well? In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs. While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends.
MARKETING CRAFTMANSHIP | TUESDAY, SEPTEMBER 2, 2014
[B2B] How WebMD Has Changed B2B Marketing Forever
Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. Failure to respond properly to the new vendor selection process. does not guarantee marketplace attention.
B2B IDEAS @ WORK | FRIDAY, JULY 25, 2014
[B2B] Why B2B Marketers Should Listen to Thoreau.
B2B marketers should follow his advice. B2B Marketing B2B Blogging B2B blogging basics B2B best practices "Our life is frittered away by detail. Simplify, simplify, simplify!" - Henry D. Thoreau. Everyone is pretty much on content overload these days ? know I am, and I just can''t keep up with all of it.
BEYOND | THURSDAY, MARCH 5, 2015
[B2B] How do younger B2B buyers act differently to older B2B buyers?
Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts
INBLURBS | FRIDAY, MARCH 23, 2012
[B2B] How B2B Marketers Can do Social Media Lead Generation the Smart Way
Any B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Leveraging social media for branding and building awareness helps B2B companies. Humanize B2B companies. Infographic: B2B Social Media on the Rise.
WEBBIQUITY | WEDNESDAY, JUNE 13, 2012
[B2B] B2B Mobile Websites: Prepare, but Don’t Panic
For B2B companies with complex offerings, however, the pressure is far less urgent. Based on analysis of traffic patterns of b2b technology websites I’ve worked with (more than 40 are displayed in my Google Analytics home screen view currently), mobile browsing is a growing but still fairly small part of the picture. Yikes!
INBLURBS | WEDNESDAY, JANUARY 25, 2012
[B2B] B2B Decision Makers are Increasingly Researching in Social Media
This evolution of information technology also arrived to the B2B companies. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners. B2B decision makes do this as well and their number is increasing!
GREAT B2B MARKETING | FRIDAY, APRIL 24, 2015
[B2B] How to Validate Your B2B Go-to-Market Plan
The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […].
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 2, 2016
[B2B] The Difference Between B2C and B2B Content Marketing
What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group. A huge chunk of what I talk about relates to content marketing. Content Marketing
B2B LEAD GENERATION BLOG | SUNDAY, SEPTEMBER 16, 2012
[B2B] B2B Marketing: 4 solutions to the most common challenges
for MarketingSherpa’s B2B Summit 2012. Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): . Staley is a program manager. Their buying cycle.
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 18, 2015
[B2B] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
And, yes, this does work for B2B marketing! For some example of B2b Pinterest success, take a look at this board of major B2B brand pinners created by CaptureHits Marketing. For B2B inspiration, check out enterprise software company Contently’s list of 5 top B2b Instagram accounts. b2b marketing social medi
KOMARKETING ASSOCIATES | TUESDAY, MARCH 24, 2015
[B2B] Marketing to the B2B Millennial: 6 Things to Remember
While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. So, what do B2B marketers need to remember when informing and engaging this dynamic generation?
BIZNOLOGY | THURSDAY, SEPTEMBER 26, 2013
[B2B] Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing
The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. Because they’ll hate you in the morning… But seriously, if the role of B2B marketing is to provide leverage to sales, then burdening a sales rep with a prospect who is not a realistic potential buyer is no help. Industry.
BIZNOLOGY | MONDAY, NOVEMBER 23, 2015
[B2B] Tips for your professional B2B corporate video production project
As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. For these reasons, the use of B2B corporate video production is becoming more prevalent. Have good audio. Two cameras.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 2, 2014
[B2B] Why Emotion Matters in B2B Marketing
But when courting B2B audiences, marketers too often forget to factor in the human side of decision-making. And industry experts agree: B2B customers respond just as strongly to emotional appeals as their B2C counterparts, if not more so. "A trigger causes people to pay attention and remember. Tap into desires — and fears.
B2BBLOGGERS | WEDNESDAY, JUNE 20, 2012
[B2B] Is Pinterest Pointless for B2B Firms?
But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone? Here’s the truth: for B2B brands, there’s a lot that can go wrong with Pinterest, and the benefits themselves are questionable.
BIZNOLOGY | WEDNESDAY, OCTOBER 29, 2014
[B2B] What the growth of inside sales means to B2B marketers
The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking. Video. B2B video applications are wide ranging today. The post What the growth of inside sales means to B2B marketers appeared first on Biznology. But where does marketing come in to the mix?
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 11, 2012
[B2B] 4 Ways B2B Marketers Can Take Advantage of Instagram
Yet, B2B companies haven’t taken to those fuzzy filters like their B2C counterparts. The truth is Instagram offers a number of effective b2b marketing tactics your brand should be taking advantage of – from raising awareness to engaging prospects and leads. Here we outline 4 ways B2B marketers can use Instagram. That’s too bad.
BIZNOLOGY | FRIDAY, MARCH 6, 2015
[B2B] Troubleshooting your B2B marketing data problems
Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. The post Troubleshooting your B2B marketing data problems appeared first on Biznology. B2B Marketing B2B marketing Big Data data hygiene database marketing Where should we start?
DELICIOUS B2BMARKETING | FRIDAY, FEBRUARY 15, 2013
[B2B] B2B's Digital Evolution
B2B's Digital Evolution. Throughout 2011 and 2012, Google worked with CEBs Marketing Leadership Council to survey 1,500 business leaders who have recently been involved in major purchases for 22 large B2B organizations. B2B's Digital Evolution CEB puts forth a new paradigm (active). Think with Google. Search. Forum.
B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
[B2B] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Measuring outcomes – For B2B marketers, it’s all about measuring outcome metrics. Greater focus on taking action – Taking action is key in B2B business, but how do you know what to take action on?
BIZNOLOGY | FRIDAY, JUNE 27, 2014
[B2B] B2B marketing is falling down on the job
So I set down a list of oft-forgotten B2B marketing imperatives. Unlike consumer-facing companies, where Marketing owns the P&L and Sales is one of its levers, in B2B, Sales typically owns revenue responsibility. hope readers will comment on other imperatives for successful B2B marketing today. What is going wrong here?
DIGITAL B2B MARKETING | MONDAY, JULY 16, 2012
[B2B] 4 B2B Marketing Myths
The B2B marketing community has become so focused on the journey they have lost sight of the destination. The purpose of B2B marketing is not leads, relationships, content or branding. This focus on the day-to-day marketing and business activities has given rise to a number of B2B marketing myths. Yeah, content is like that.
ACT-ON | TUESDAY, JANUARY 12, 2016
[B2B] A Crash Course in Storytelling for B2B Marketers
Marketing Strategy B2B B2B marketing marketing strategy storytellingWhat does all marketing boil down to? Throw out the advertising, the creative, the offer, the sales team, and the website. If you had to simplify marketing down to its fundamental purpose, what would that be? Communication. There are plenty of ways to communicate.
SOCIAL MEDIA B2B | TUESDAY, MAY 12, 2015
[B2B] 5 Tips to Increase Engagement on B2B Social Media Sites
Even if your B2B company has been posting to social media sites for some time, it is always a good idea to review your activities to make sure you are getting maximum engagement from your followers. Your posts should give B2B buyers the opportunity to raise their hands and express interest in your products or services. Take risks.
GREAT B2B MARKETING | TUESDAY, SEPTEMBER 3, 2013
[B2B] Fast Lead Response Keeps B2B Leads from Going Stale
Last month, I spoke about lead metrics and ROI at the B2B Leads Conference in New York. Most had case studies or industry data to support their claim that lead response time is a key B2B leads metric. If these statistics aren’t sobering enough, consider the following: 51.4% of B2B leads are never called.
DIGITAL B2B MARKETING | THURSDAY, JUNE 7, 2012
[B2B] 42 B2B Marketing Acronyms and Abbreviations
Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?
GREAT B2B MARKETING | TUESDAY, JULY 23, 2013
[B2B] B2B Retargeting – Benefits and Pitfalls
In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. There is another type of retargeting that is equally important to B2B marketers – retargeting to those who have visited your website or a competitor’s website. Let’s talk about why B2B companies use retargeting.
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 18, 2013
[B2B] Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?
While Gmail’s tabbed inbox has incited its fair share of panic in the marketing world since its rollout a few months ago, does it prove to be something you should be concerned about as a B2B marketer? In the B2B marketplace, you’re dealing with deliverability to in-house email platforms, so this won’t be an issue, right?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, APRIL 24, 2015
[B2B] Bombora Feeds B2B Data to Everyone
We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. It built a network of B2B publishers to sell ads and gather data about their site visitors. Bombora’s core business is assembling data about B2B companies and individuals. To which you probably say, who cares? Fair enough.
INFLUITIVE B2B | MONDAY, AUGUST 3, 2015
[B2B] New Report: Improve The B2B Buying Process With Social Proof Marketing
In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.
DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 20, 2012
[B2B] Buyer Personas in B2B Marketing
Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? Information on their consumer profile is far less valuable in a B2B context.
SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 3, 2013
[B2B] 21 Unbelievable B2B Content Marketing Statistics
B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. Do these statistics seem to reflect the content marketing activities at your B2B company or clients? 93% of B2B Marketers create content from scratch.
CMO ESSENTIALS | THURSDAY, DECEMBER 11, 2014
[B2B] 21+ B2B Marketing & Sales Pros Empowered by Emotion
That’s probably why business to business (B2B) is so often taken to be such a serious sphere – wrongly so, at least, in my personal opinion. To the contrary, in fact, some of the most memorable brands, organizations and individuals in B2B actually embrace their emotions, and connect with their audiences on very personal and human levels.
SOCIAL MEDIA B2B | FRIDAY, JANUARY 6, 2012
[B2B] 5 Ridiculous B2B Social Media Marketing Myths
B2B social media is gaining wider adoption. We are past arguing if B2B companies can use social media like we did in the early days of this blog. With the gradual adoption of social media marketing for B2B companies, some misconceptions and myths about B2B social media have been born. B2B social media has a clear ROI.
PWB MARKETING BLOG | SUNDAY, NOVEMBER 13, 2011
[B2B] B2B Social Media On The Rise [Infographic]
Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. B2B Social Media MediaDon’t wait. Your customers are there.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, SEPTEMBER 28, 2012
[B2B] What makes a perfect B2B blog post?
I wanted to let you know about a new resource for all you hard-working B2B bloggers out there. The amazing and progressive Eloqua company sponsored me to create The Grande Guide to B2B Blogging and it really turned out to be a sensational piece of work. It’s my first official kick-ass infographic: Tweet.
DIGITAL B2B MARKETING | MONDAY, JANUARY 16, 2012
[B2B] B2B Social Media Opportunities [#B2Bchat Recap]
In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.
GREAT B2B MARKETING | TUESDAY, APRIL 3, 2012
[B2B] B2B Lead Management – 6 Best Practices
Some companies are good at generating B2B sales leads , others are good at qualifying and closing those leads, but the top performing companies, are those that leverage B2B lead management techniques and can do both. If possible, make the qualification portion of B2B lead management a marketing task, not a sales task.
BIZNOLOGY | MONDAY, OCTOBER 28, 2013
[B2B] Where to Get an Education in B2B Content Marketing
Joe should know, having headed up custom publishing for Penton, which is where I first met him. In fact, he commissioned me to write a piece of content for Penton, on B2B retention marketing techniques. One that really works, especially in B2B. But this is the one to acquire for your marketing library, for two reasons.
B2B MARKETING TRACTION | TUESDAY, JANUARY 31, 2012
[B2B] 4 Ways B2B Marketers Can Benefit from Pinterest
Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? 1. These are just a few ideas about how B2B Marketers can use and benefit from Pinterest. Social Media/Web 2.0
INBLURBS | TUESDAY, MAY 8, 2012
[B2B] How B2B Marketers can connect to Small Business Owners
When B2B marketers want to connect with them they need to be where those small business owners are around and there where they can be reach and where they can reach out to the marketer. In March 2012, marketing agency Cargo and Inc. Their time is full stuffed with work and they do not sit behind a computer a whole day long.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 25, 2013
[B2B] 5 Social Media Enhancements That Benefit B2B Marketers
by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1.
ANNUITAS | THURSDAY, MAY 29, 2014
[B2B] CASL Countdown for B2B Marketers
The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. Blog B2B Marketing Canadian Anti-Spam Legislation CASL compliance email marketing implied consent opt-in The major difference between CAN-SPAM and CASL is explicit opt-in. Send us an email if you need assistance.
KOMARKETING ASSOCIATES | FRIDAY, APRIL 18, 2014
[B2B] 4 Myths About B2B Marketing That Everyone Thinks are True
There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Here are some assumptions that many marketers and other professionals take as fact with in the B2B marketing industry that aren’t always true. B2B Marketing is Boring. B2B marketing isn’t boring at all.
KOMARKETING ASSOCIATES | TUESDAY, MARCH 31, 2015
[B2B] Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection
We’re closing in on the launch of our second annual B2B Website Usability Report. Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. What This Means for B2B Marketers. Stay tuned. Related Posts.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 4, 2016
[B2B] How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]
A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. WHAT CAN B2B MARKETERS LEARN FROM YOUR SURVEY RESULTS? “Of the businesses that do measure their event ROI, more than 99 percent are seeing a positive return on their event investment.
B2B LEAD GENERATION BLOG | MONDAY, MAY 5, 2014
[B2B] Customer-Centric Marketing: Using metaphors in your B2B strategy
There’s a common misconception that there’s a lack of beauty or poetry in B2B marketing, but Jacob and his team proved that these tasks are what a marketer makes of them. Lead Capture: How a B2B site redesign appealed to diversifying markets and increased conversion 81% [Full One Call Now video presentation from Summit].
BIZNOLOGY | WEDNESDAY, MAY 29, 2013
[B2B] 5 Essential Functions for Every B2B Website
Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. .
BIZNOLOGY | THURSDAY, JUNE 27, 2013
[B2B] 7 steps to a better B2B landing page
Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects. Plan for it.
B2B MARKETING INSIDER | TUESDAY, JUNE 26, 2012
[B2B] The Content Marketing Checklist For B2B Marketers
Change is coming for many B2B Marketers. Velocity Partners is a UK-based B2B Marketing agency that has learned how to set itself apart with great content. Velocity Partners B2B Content Marketing Strategy Checklist. But for some of us, it’s already here and we are lighting the path forward. The Content Marketing Checklist.
B2B IDEAS @ WORK | TUESDAY, DECEMBER 15, 2015
[B2B] The 23 Best B2B Marketing Blogs of 2015
Continual learning is indispensable to successful b2b marketing. ” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. The post The 23 Best B2B Marketing Blogs of 2015 appeared first on MLT Creative. Ideas@Work Blog B2B Content Marketing B2B Blogging
B2B MARKETING TRACTION | FRIDAY, OCTOBER 2, 2015
[B2B] The Benefits of a One-Page B2B Marketing Plan
New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Marketing Planning b2b marketing plansMarketing is changing fast, and you have to change with the times. They work! ). Google changed its algorithms to favor quality content in the form of long blog posts.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 23, 2012
[B2B] The Phrenology of the Modern B2B Marketer
We call it, The Phrenology of the Modern B2B Marketer. The Phrenology of the Modern B2B Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing B2B b2b marketing funnyHeck, our co-founder Steve Woods literally wrote the book on the subject.) Don’t ask us how.
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[B2B] Predictions for B2B digital marketing in 2013
It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 19, 2012
[B2B] Should B2B Marketers Ignore Personal Email Addresses? [CHART]
by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. Should B2B Marketers Ignore Personal Email Addresses? What we found was quite surprising. Why should you care?
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
[B2B] The 4 C’s of B2B Marketing
So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Price.
B2B MARKETING INSIDER | THURSDAY, JULY 25, 2013
[B2B] B2B Content Marketing Report – Need To Focus On The Basics
What is the biggest challenges in B2B Content Marketing? That’s one the key findings of a report from the CMO Council on B2B Content Marketing. The report found that B2B Content Marketing now represents a significant portion of the marketing budget. Creating content that our customers actually want to consume. That’s
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 29, 2014
[B2B] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. The Most Important B2B Marketing Metrics for CEOs [More from the blogs]. B2B Marketing: A recap of content and customer-centric marketing in 2014 [MaketingSherpa case study].
INFLUITIVE B2B | FRIDAY, JANUARY 15, 2016
[B2B] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? Was this B2B marketing campaign worth it? Plus, we now have a blueprint for launching another (albeit, smaller) 24-hour b2b marketing campaign in the future. Marketing team’s feelings: Optimistic.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 11, 2015
[B2B] How To Illustrate Popular B2B PPC Performance Metrics
The extended sales cycle we face in B2B online marketing adds to the confusion. For performance reporting purposes, B2B marketers should consider running an Auction Insights report to show how competitive major keywords are or who else is highly active in the advertising space. Here are three essential metrics. METRIC 1: CLICKS.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 8, 2010
[B2B] 11 B2B Marketing Predictions for 2011
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! It’s all based on Facebook’s algorithm called EdgeRank.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 9, 2013
[B2B] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Research from 1,396 B2B marketers. Here’s where things got interesting.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, SEPTEMBER 18, 2013
[B2B] Social Media Case Study: How I made $47 million from my B2B blog
We decided that the primary source of this new content would be AT&T’s B2B blog, called Networking Exchange. Sander Biehn has worked in B2B sales at AT&T for the past 17 years. We decided that the primary source of this new content would be AT&T''s B2B blog, called Networking Exchange. It’s true. Tactics.
SALES LEAD INSIGHTS | MONDAY, JULY 18, 2011
[B2B] B2B lead qualification and scoring
The growth of the Internet has changed B2B buyer activity. As B2B buyers increasingly use online channels to do their research, Marketing meets prospects earlier than ever in the buying process – often long before the prospects are ready to engage with Sales. Buyers don’t wait for a sales person to call them anymore.
KOMARKETING ASSOCIATES | FRIDAY, SEPTEMBER 11, 2015
[B2B] 5 Essential Disciplines For The B2B Marketing Professional
No matter what your specific industry is, if you’re in B2B, there are a several very useful disciplines and points of action that can help you implement campaigns successfully. The insights and research on what’s getting the most clicks is worth considering when it’s time to tweak or create your own B2B campaigns. Website Analytics.
B2B MARKETING TRACTION | TUESDAY, JUNE 16, 2015
[B2B] Just When You Think You Know B2B Marketing, The Millennials Are Here
You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. In 2012 millennials made up 27% of B2B purchasers. By 2014, millennials made up almost half of B2B buying decision makers at 46%. You did the research. Not so fast.
TYPE A COMMUNICATIONS | MONDAY, JANUARY 5, 2015
[B2B] 12 Months of Learning From 12 Top B2B Marketers
In 2014, I was lucky to spend a lot of time talking to top B2B marketers who I always feel live at the head of the comet and blaze the path for others. So here’s a list of 12 things I learned from 12 top B2B marketers – just one to focus on each month for 2015: Kathy Button Bell, CMO, Emerson – Simplification. January 6, 2015.
THE POINT | THURSDAY, AUGUST 1, 2013
[B2B] Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)
Drawn from that experience, here are 10 examples of the most common scoring mistakes we see B2B companies make: 1. Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. No separate scores for behavioral and demographic values. Demographic scores are best thought of as how interested you are in a prospect.
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 2, 2016
[B2B] Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement. B2B Online Marketing Blog Marketing Measurementunderstand their skepticism. It is, however, possible. set up lead scoring ). Absolutely.
WEBBIQUITY | TUESDAY, DECEMBER 3, 2013
[B2B] How B2B Marketers Will Spend Their Budgets in 2014
B2B vendor websites have come a long way since the days of serving as essentially online brochures. Given that 70% of the b2b purchasing cycle is complete before a vendor’s sales team is even aware of the opportunity, websites are now expected to accomplish much of the pre-sales heavy lifting. They permit only general targeting.
EVERYTHING TECHNOLOGY MARKETING | SATURDAY, JANUARY 1, 2011
[B2B] The Top-10 B2B Marketing Trends for 2011
Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Happy New Year! It is January and time again for the obligatory 2011 predictions.
PROTEUS B2B MARKETING BLOG | WEDNESDAY, MAY 7, 2014
[B2B] A B2B Webinar About B2B Webinars
B2B Marketing B2B Business Tips content marketing marketing Webinars It was an interesting online presentation last week—a webinar on webinars. attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr.
IT'S ALL ABOUT REVENUE | SUNDAY, FEBRUARY 12, 2012
[B2B] What Should Worry B2B Marketers Most This Year? [CHART]
What Should Worry B2B Marketers Most This Year? Marketing Measurement B2B b2b marketing b2b pipeline Eloqua funnel conversion marketing effective revenue lifecycleby Gaea Connary | Tweet this Goals are personal. As marketers we all have different ideas of what we need to accomplish. You’re not alone.
DIGITAL B2B MARKETING | MONDAY, JULY 1, 2013
[B2B] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
Have you felt like social advertising just wasn’t right for your B2B marketing? This looks like the most compelling social advertising offering yet for B2B marketers. Here are 7 reasons I believe this will be good for both B2B marketers and LinkedIn’s shareholders. 1. Social Advertising, With LinkedIn Targeting.
KOMARKETING ASSOCIATES | MONDAY, AUGUST 19, 2013
[B2B] 32 B2B Marketers to Add to Your Google Plus Circles
Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. How so? Co-founder, ClickZ. Jeffrey L.
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 8, 2012
[B2B] The 5 New Must-Have B2B Marketing Skills
B2B marketing is changing. Here are the 5 must-have skills that B2B marketing departments need to build a demand generation machine. 1. The 5 New Must-Have B2B Marketing Skills is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Elle Woulfe | Tweet this It always comes down to skills.
CMO ESSENTIALS | THURSDAY, NOVEMBER 6, 2014
[B2B] An Open Letter to B2B CMOs
As customer touchpoints multiply with the never-ending emergence of new delivery channels, B2B organizations are recognizing the critical role of a clear, credible, compelling and consistent brand—and, therefore, the critical role of a capable CMO. Many B2B companies’ CEOs are hiring CMOs for the very first time. This is your time.
KOMARKETING ASSOCIATES | THURSDAY, OCTOBER 8, 2015
[B2B] The Future of B2B Marketing: Predictions from #FutureM15 Speakers
So, it’s only right that I share some of the most interesting predictions from #FutureM15 speakers that B2B marketers should keep in mind for the future. What was his point of sharing this, and what does it tell us about the future of B2B marketing? What does this tell us about the future of B2B marketing? Not like a prison.
B2B MARKETING TRACTION | FRIDAY, SEPTEMBER 20, 2013
[B2B] B2B Marketers Must Be Transparent to Build Trust
Marketing Soapbox b2b marketing trust Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles.
B2B MARKETING TRACTION | THURSDAY, JANUARY 31, 2013
[B2B] 5 Creative Ways B2B Marketers Can Use Twitter’s Vine
From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already. The new Vine is a six-second video that continues to play in a loop until you stop it. Check them out.
THE EFFECTIVE MARKETER | TUESDAY, NOVEMBER 19, 2013
[B2B] 2013 B2B Content Marketing Awards
Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series. Content Marketing awards b2b btob online content marketing In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Category: Integrated. Winner : Xerox Corp., Category: Blog.
INBLURBS | FRIDAY, NOVEMBER 11, 2011
[B2B] Why B2B should use Inbound Marketing to master Social Media a measureable way
“According to research from global consulting firm Accenture , almost two-thirds of B2B marketing executives view social media as an extremely important or a very important channel to interact with customers, partners and stakeholders. Therefore only few B2B companies link social to overall strategy. Stand out of your competition. C.
SOCIAL MARKETING FORUM | WEDNESDAY, AUGUST 29, 2012
[B2B] Should businesses ignore Facebook for B2B marketing?
The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. B2B marketing Infographics Social media marketing B2B Facebook LinkedInHowever, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups.
DIGITAL B2B MARKETING | THURSDAY, MAY 9, 2013
[B2B] 15 People Every B2B Marketer Should Follow On Twitter
As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. Here are 15 hidden gems B2B marketers should be following. B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media. Writer.
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 6, 2012
[B2B] B2B Marketing Best Practices for Pinterest
This is the second part of a two-part series from Erica Bell on B2B best practices for photo-driven sites. While B2B marketers tend to focus on trade shows, advertisements, and other methods to convert leads, photo driven sites can be valuable marketing tools. B2B businesses can’t expect to pin their own content and retain followers.
INBLURBS | TUESDAY, DECEMBER 13, 2011
[B2B] Inbound Marketing for B2B to Replace Old School Marketing Methods
A new study the MarketingSherpa’s 2012 B2B Marketing Benchmark Report: Research and Insights on Attracting and Converting the Modern B2B Buyers shows that B2B firms still rely on tried-and-true tactics that have driven their lead generation programs in the past. To reach the today’s B2B buyer you need to be there where they are.
KOMARKETING ASSOCIATES | TUESDAY, MARCH 3, 2015
[B2B] A PPC Optimization Checklist for the B2B Marketer
This is especially true when transitioning program ownership or reassessing the success and opportunities of an existing program; perhaps at quarterly or semi-annual intervals. A B2B PPC Optimization Checklist. B2B Online Marketing Blog Search Engine Advertising Campaign Settings & Structure. Conversion & Goal Tracking.
PWB MARKETING BLOG | WEDNESDAY, AUGUST 31, 2011
[B2B] How to REALLY Increase B2B Blog Traffic
Explode Your B2B Blog Traffic. We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. B2B Blogging Communities. Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009. Do you know of a B2B blogging community we missed?
GREAT B2B MARKETING | TUESDAY, JULY 7, 2015
[B2B] Why Pattern Recognition is so Important in B2B Marketing
You might think that pattern recognition is an unusual subject for a B2B marketing guy to be discussing in his […]. The post Why Pattern Recognition is so Important in B2B Marketing appeared first on Great B2B Marketing. B2B Marketing
GREAT B2B MARKETING | MONDAY, FEBRUARY 23, 2015
[B2B] How to Beat Larger Competitors at B2B Marketing and Sales
The same is true in B2B marketing. This is true in both B2C and B2B. Regardless of the market you operate in, I hope these ideas show you how to consistently beat your larger competitors in B2B marketing and sales. Competitors B2B Marketing Marketing and Sales This is equally true in smaller market segments.
GREAT B2B MARKETING | THURSDAY, MARCH 5, 2015
[B2B] B2B Marketing: Six Need-to-Know Nuggets
Rather than my usual practice of writing some in-depth content about a specific subject area, thought I would share some quick thoughts on some important subjects related to B2B marketing and sales. B2B Marketer B2B Marketing b2b B2B Marketers Sometimes there’s just too much going on for a single-topic post!