THE CONTENT FACTOR | TUESDAY, APRIL 20, 2010
[B2B] How To Craft Content to 4 Stages of the B2B Buying Cycle
I talk with B2B companies who are on board with content marketing as a concept, but don't know where to start. Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy What makes content "good" for their particular buyers? And how can their content be more compelling than their competitor's? read more.
GREAT B2B MARKETING | MONDAY, OCTOBER 18, 2010
[B2B] The Perils of Perfectionism in B2B Marketing
But a lot of what we do in B2B marketing is blocking and tackling and it is usually more important to make a lot of good stuff happen instead of a little bit of perfect stuff. . Technorati Tags: B2B Marketer , B2B Marketing , Marketing Strategy. Tags: B2B Marketer B2B Marketing Marketing Strategy
PWB MARKETING BLOG | TUESDAY, OCTOBER 25, 2011
[B2B] 10+ Ways To Use B2B Social Media In Your Business
Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Skin your YouTube page. Tweet with them.
SALES LEAD INSIGHTS | FRIDAY, JANUARY 29, 2010
[B2B] The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book. Here’s how: Use our special survey link to tell us what you think are the top 10 B2B marketing mistakes that others make. Tags: B2B marketing News
SALES LEAD INSIGHTS | TUESDAY, FEBRUARY 23, 2010
[B2B] B2B e-newsletters: Three bits of advice
What best advice would you give your fellow B2B marketers about e-newsletters? Tags: B2B marketing B2B marketing tools A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" Make sure compelling copy is visible in the upper left corner.
LEAD VIEWS | SATURDAY, AUGUST 4, 2012
[B2B] B2B Marketing Automation [INFOGRAPHIC]
Today as the planet’s foremost sporting event is on we look at what the B2B marketing landscape can imbibe from the spirit of the games. America’s most decorated gymnast, Shannon Miller once said, “At the Olympics, you (are) there to do a job. feel you should take it seriously. You should be respectful.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 12, 2013
[B2B] Why Is B2B Marketing Automation Growing So Slowly?
Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.*
VIEWPOINT | THURSDAY, AUGUST 14, 2014
[B2B] Out With the Sales Rep, In With the Sales Guide: A Review of "Duct Tape Selling"
” B2B Sales 'Recently I read Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, by John Jantsch, and was impressed with both the quantity AND quality of new information it contained. No doubt ViewPoint readers will find it worth the read. ’” And that’s why he wrote this book.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JANUARY 11, 2011
[B2B] Another Estimate of B2B Marketing Automation Revenue
Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. don’t know the B2B fraction of Unica, Alterian or Neolane’s revenues, but it’s probably quite low: let's guess 15%. That’s pretty darn close to my $200,000 standard.
PR MEETS MARKETING | MONDAY, AUGUST 23, 2010
[B2B] Geolocation Services for B2B
Tags: marketing technology B2B Customer Business-to-business Facebook Places mobility wireless geolocation Morrison & Foerster
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 21, 2012
[B2B] 5 B2B Brands That “Get” Storytelling
As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling. Cisco. Intel.
GREAT B2B MARKETING | THURSDAY, OCTOBER 17, 2013
[B2B] Criteria of a Powerful B2B Lead Generation Engine
By the way, we have a great e-book on how to generate qualified B2B leads. Technorati Tags: B2B Leads , Lead Generation , Leads. B2B Leads Lead Generation Leads 'My team and I are always preaching the doctrine the consistent and predictable lead generation “engine.” Feel free to download a complimentary copy. .
CK'S B2B BLOG | SUNDAY, MAY 15, 2011
[B2B] High-Octane Speech. Heavy-Duty Mobile. 100% B2B Message.
In but one month from now, the most-important, most buzzed over, and most advancing B2B event of the year will be in full swing and I'm armed and ready with a high-octane, high-energy, heavy-duty mobile marketing message laser targeted just for B2Bs. I'll be presenting on The Mobile Revolution & B2B ( Get the paper here!
GREAT B2B MARKETING | TUESDAY, MAY 17, 2011
[B2B] How to Become a B2B Lead Generation Master
Learn These 7 Things Most B2B companies are successful only to the degree they are able to generate qualified sales leads. They are committed to building an opt-in database of potential future purchasers and reap the benefits of low-cost, highly-qualified B2B leads. Want to Achieve Your Revenue Goals? Come join the discussion.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 12, 2014
[B2B] B2B Marketing Automation Vendor Strategies: What's Worked and What's Next
'I recently did a study of the strategies of B2B marketing automation vendors. b2b marketing automation marketing automation vendor strategies The research identified 28 different strategies which fell into six major groups. Most vendors used more than one strategy. Shading indicates the relative frequency of each strategy.
B2B MARKETING TRACTION | THURSDAY, JANUARY 31, 2013
[B2B] 5 Creative Ways B2B Marketers Can Use Twitter’s Vine
From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already. That’s what I’m talking about. No auto-blaring audio when you reach a page with a Vine video!).
SALES LEAD INSIGHTS | MONDAY, JULY 9, 2012
[B2B] B2B Lead Generation: Getting on the same page
always recommend to my sale lead consulting clients that they create a gloss ary of terms related to their B2B lead generation progra m s. B2B Lead Generation Sales lead generationA lead is a lead. Or is it? To reduce misunderstandings. Here's a first draft of a glossary I gave one of my clients to help them get started writing theirs.
B2BMARKETINGSMARTS | MONDAY, APRIL 11, 2011
[B2B] The 3 most important rules in B2B marketing copy.
However, if a B2B marketer sees his or her favorite marketing copy phrase on the “Richards’ Quadrant, they should run and hide. That also goes for ROI, SFA, CRM, ERP and dozens of other B2B acronyms. Reading B2B marketing messages should be easy, not hard work. Say: Get more done faster.
B2B MARKETING BLOG | THURSDAY, FEBRUARY 23, 2012
[B2B] Is Your B2B Website Responsive?
Interactive Web-centric marketing B2B B2B Marketing websiteAs my colleagues have pointed out in previous posts, mobile technology is growing at an ever-accelerating pace. Where users are accessing information is becoming more and more unpredictable. So is your website currently able to be responsive on any device?
GREAT B2B MARKETING | WEDNESDAY, OCTOBER 24, 2012
[B2B] Creating an Effective B2B Marketing Machine
” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. Good B2B marketing isn’t a matter of spectacular and overnight success, but rather a steady, upward climb. Technorati Tags: B2B Marketing , marketing machine , Pull Marketing. B2B Marketing Pull Marketing marketing machine
B2BMARKETINGSMARTS | MONDAY, MARCH 28, 2011
[B2B] Ideas to help break the B2B automated marketing content barrier.
Brian is the organizer of the LinkedIn B2B Marketing Roundtable of which I am a member. Instead of the speaker being a B2B marketing resource, this Webinar was a real-life case study presented by a true B2B marketer, Michelle Levy, Associate Vice President of Marketing Programs for ECI Telecom. But it doesn’t have to be.
ACSELLERANT | TUESDAY, APRIL 1, 2014
[B2B] How to Turn Your Marketing Messages into Visual B2B Stories
'In our previous posts we made the case for storytelling in your B2B content marketing. Chances are you’re selling a product or service that doesn’t lend itself to storytelling. […] The post How to Turn Your Marketing Messages into Visual B2B Stories appeared first on acSellerant Video Studios -- Stories Sell. It isn’t easy.
FUNNEL FOCUS | FRIDAY, FEBRUARY 24, 2012
[B2B] Why B2B Buyers are Like ‘The Bachelor’
My presentation started with a brief discussion of the B2B Buyer’s Journey – the path that buyer’s take when going from lead to satisfied (or dissatisfied) customer. As I switched my attention back and forth between my presentation and the show, I had a shocking revelation: B2B buyers are exactly like The Bachelor!
B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 19, 2011
[B2B] The two biggest B2B marketing campaign essentials.
Today’s B2B marketing directors have a long list of marketing options from which to choose: automated email marketing, direct mail lead generation, telemarketing, customer profiling, database enhancement, content creation, Web site re-designs, social media initiatives, trade shows, user conferences — the very scope boggles the mind.
DIANNA HUFF - B2B MARCOM | MONDAY, OCTOBER 17, 2011
[B2B] Why Blogging Makes Sense for Small B2B Companies
Tweet Katie Meurin, of Komarketing Associates, an SEO firm, posted a stat that I found interesting in her post, “ 15 Content Marketing and Social Media Takeaways from the B2B Marketing Summit.” ” Of the 79% of B2B marketers using social media, only 28% use a blog. Why do I say this? We need to write about it.”
GREAT B2B MARKETING | THURSDAY, OCTOBER 24, 2013
[B2B] Create an Unstoppable B2B Sales Machine – Part 1
In B2B marketing, the sales department is usually your most important customer, and if they fail, you fail. hope you find these keys useful in creating your own unstoppable B2B sales machine. B2B Leads B2B Marketing B2B Sales Sales Machine 'My blog posts and articles mostly deal with marketing issues.
THE B2B RESEARCH BLOG | FRIDAY, MARCH 16, 2012
[B2B] Who owns your brand? B2B brand perceptions research
Despite this, the B2B Barometer survey reveals that the majority (62 per cent) of B2B marketers don’t research external brand perceptions. But let’s not forget that B2B buyers have emotions too. B2B branding B2B market research B2B research techniques brand perceptions research Brand surveys
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 20, 2012
[B2B] B2B Companies Can Target LinkedIn Updates
One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. Does this kind of targeting and segmentation make sense for your B2B company on LinkedIn? LinkedIn now lets companies target their status updates by a variety of factors.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 14, 2014
[B2B] 10 Questions to ask in a B2B Content Marketing Questionnaire
Let’s take a look at ten of the most vital questions to ask when creating a B2B content marketing questionnaire and how each assists the content marketing process! Value to B2B content marketers : Understanding the product or message of the organization is not enough to start a content strategy. Who are some of your top competitors?
B2BMARKETINGSMARTS | MONDAY, JUNE 18, 2012
[B2B] Great B2B content deserves greater B2B marketing.
As a B2B marketer trying to pay attention to what other marketers are doing, I see so much stuff that it’s hard to really grab my attention, but someone did today and I’m excited to share it with you. Great B2B content deserves greater B2B marketing. is a post from: B2BMarketingSmarts.
B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 19, 2011
[B2B] 3 simple technologies B2B marketers can love.
Has the day come when technology can replace the B2B marketer? But two Web-based analysis tools, and a tool for interacting with B2B event attendees, may help them be a lot more effective. 3 simple technologies B2B marketers can love. think not. AttentionWizard.com is a “Visual Attention Prediction Tool for Landing Pages.
LEAD VIEWS | TUESDAY, FEBRUARY 28, 2012
[B2B] Why B2B Marketing is like the Oscars
Is there a lesson here somewhere for us B2B marketers? Related posts: 4 Things B2B Marketers Should Focus on in 2012 2012 is almost here and as I prepare myself to. Things B2B Marketers Should Focus on in 2012 2012 is almost here and as I prepare myself to.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 15, 2012
[B2B] B2B Email Benchmarks: Answers Vary Widely
Arguably all Eloqua clients would be relevant to marketing automation users, but the most relevant for true B2B would include Manufacturing, High Tech, and Business Services: And the detail. But they only provide one category for B2B Products and Services, plus another for Business Publishing. Here is the U.S. Signup.to in the UK.
SALES LEAD INSIGHTS | WEDNESDAY, FEBRUARY 10, 2010
[B2B] Increasing B2B Lead Management ROI: 4 Key Performance Indicators
Although the findings are not news to me or my clients, a recent research study about increasing B2B sales lead management ROI is worth mentioning. Read my short post titled B2B Sales Lead Generation Is Easy: Four Rights Will Get You There. What are your thoughts about the four KPIs that increase the ROI from B2B sales lead management?
B2B MARKETING INSIDER | TUESDAY, JUNE 4, 2013
[B2B] The Expanding Role Of B2B Marketing
'Two years ago I wrote that Change is Coming To B2B Marketing. And now the topic of conversation in B2B Marketing is change itself: our need to transform our organizations to be more customer-centric, agile marketing departments, with the technology and the talent required to meet demanding customer needs. Strategy
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 12, 2013
[B2B] Research: The 3 social media secrets of B2B buyers
But it is a survey with a twist because it doesn’t simply canvas marketer’s opinions — it also asks 500 European B2B procurement professionals about what they actually did while considering a real, major purchase over the last 12 months. B2B buyers: Social media curmudgeons? B2B buyers: Social media curmudgeons?
DIANNA HUFF - B2B MARCOM | MONDAY, JUNE 18, 2012
[B2B] Generating B2B Website Leads – 31 Tips!
If you missed my Facebook campaign in May on generating leads for your small business B2B Website, you can now access the entire presentation via SlideShare. 31 Tips for Generating B2B Website Leads. B2B Web MarketingPlease share this with your network. Thank you! And, if you like it, consider following me on Facebook.
B2B MARKETING TRACTION | TUESDAY, MARCH 27, 2012
[B2B] 12 Benefits of Blogging for B2B Marketers
Is blogging worth it for B2B marketers? What other benefits have you received from your B2B blog? Blogging b2b blog content marketing SEO social mediaHere are 12 benefits business to business marketers can gain from blogging. Add value for prospects and customers. Create credibility for your business. Please comment below.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 18, 2010
[B2B] B2B Marketing ROI – Are You There Yet?
As a B2B marketer, I have a special interest in the state of B2B direct marketing, so I focused on the conversations that I’d had with other B2B marketers and compared them to the conversations that I had with our consumer marketing brethren. George Hollister. DMA:2010. But you already knew that. Are you there yet?
THE CONTENT FACTOR | MONDAY, SEPTEMBER 13, 2010
[B2B] Why Outsource B2B Content Marketing? Reasons Abound.
Tags: Better Corporate Writing Business to Business (B2B) Content Marketing
DIGITAL B2B MARKETING | THURSDAY, JUNE 7, 2012
[B2B] 42 B2B Marketing Acronyms and Abbreviations
Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 30, 2011
[B2B] B2B Marketers: 10 Ways to Juice Your Facebook Fan Page
For B2B marketing professionals, Facebook can be just as bleak. Our newest presentation, “ 10 Ways to ‘Solve’ Facebook for B2B ” (hashtag #B2Bfacebook), highlights 10 actionable tips – real things you can start (or stop) doing to make a measurable difference in your Facebook marketing efforts. But it doesn’t have to be that way.
SOCIAL MARKETING FORUM | WEDNESDAY, AUGUST 29, 2012
[B2B] Should businesses ignore Facebook for B2B marketing?
The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. B2B marketing Infographics Social media marketing B2B Facebook LinkedInHowever, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups.
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 23, 2011
[B2B] Secret to a Killer B2B Social Media Program
The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Valuable B2B content can include white papers, industry research, etc. B2B Social Media Content Marketing Demand Generation Facebook MediaFrustrated.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 28, 2013
[B2B] B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen
Lead Generation B2B marketing tips B2B test best practices Conversion rate optimization form optimization lead generation 'Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. Live test background. Control. Treatment #1. Treatment #2.
BUYEROLOGY | MONDAY, JANUARY 30, 2012
[B2B] Predictive Buyer Modeling Is Changing the Future of B2B
would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The ability to make decisions based on predictions is becoming an essential attribute for B2B executives. Ways New Buyer Behaviors Are Impacting B2B Sales (buyerology.com).
MARKETING FINGER | MONDAY, JUNE 21, 2010
[B2B] Social Media Statistics for B2B Marketers
Here is a new, must-see video for B2B marketers interested in social media. The use of social media by B2B companies is validated by business purchasers. Tags: b2b marketing social media statistics stats trends video It has been prepared by our friends at Earnest Agency in the UK.
BIZNOLOGY | MONDAY, AUGUST 26, 2013
[B2B] Building Your B2B Marketing Database
Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Here are the elements you are likely to want to capture and maintain in a B2B marketing database.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, NOVEMBER 23, 2011
[B2B] 4 Lessons from the Year’s Best B2B Campaigns
This summer, we asked the marketing community to nominate some of the best B2B campaigns of the previous year for our 2011 B2B Marcomm Awards. Every year, we notice that the best campaigns seem to revolve around a few principles that tell us a lot about where B2B marketing is heading. The key insight? Incorporate B2C influences.
BIZNOLOGY | WEDNESDAY, NOVEMBER 27, 2013
[B2B] B2B prospecting data just keeps getting better
The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title.
B2BMARKETINGSMARTS | MONDAY, MARCH 8, 2010
[B2B] If B2B marketers do nothing else, they should follow these 9 rules.
Recent interviewee Joe Lethert of Perfomark gave two answers that were so on-target for B2B marketing best practices that I feel they are worth sharing. and other B2B marketing bloggers have shared this information many times in many forms. If you don’t have one, build it. Shoot for depth in your profiles. Measure everything.
SALES LEAD INSIGHTS | THURSDAY, MARCH 31, 2011
[B2B] When it comes to using B2B marketing to generate leads, Nike’s right.
A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. B2B Lead Generation B2B marketinghave to admit that I’m a bit of a perfectionist. could easily find myself fiddling with my marketing communications plans, campaigns or materials for months. In other words, stop thinking about it. How about you?
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 18, 2013
[B2B] Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?
While Gmail’s tabbed inbox has incited its fair share of panic in the marketing world since its rollout a few months ago, does it prove to be something you should be concerned about as a B2B marketer? In the B2B marketplace, you’re dealing with deliverability to in-house email platforms, so this won’t be an issue, right?
B2B MARKETING TRACTION | MONDAY, APRIL 28, 2014
[B2B] A Social Media Strategy for B2B Marketers
'Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing? b2b Facebook LinkedIn marketing SlideShare twitter LinkedIn. Twitter.
B2BMARKETINGSMARTS | MONDAY, DECEMBER 28, 2009
[B2B] Smart B2B marketing calls to action for 2010.
That’s why I was delighted to see Bill Gadless of B2B Web Strategy pass along advice from Jim Logan in “ Try adding a call to action to the end of your white papers.. Tags: B2B Content B2B Lead Nurturing Lead Handling Social media B2B Marketing Messaging Call to Action Nurturing Targeted Marketing
PWB MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
[B2B] Seven Habits of Highly Effective B2B Websites
Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. The top B2B marketers have a call-to-action on every landing page.
EMAGAZINE B2B BLOG | TUESDAY, JULY 30, 2013
[B2B] What’s Happening in the World of B2B Online Marketing?
'While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: Making the Case for Unlocking Gated Content. B2B Web Strategy
GREAT B2B MARKETING | THURSDAY, MAY 26, 2011
[B2B] B2B Marketing Mottos to Avoid
Over my long career in B2B marketing I have heard a variation of all of the following: We are clueless but hope to have an answer someday. Carpe Occasio, Chris Ryan Technorati Tags: B2B Marketing , Brand Promise , Marketing Strategy. B2B Marketing Brand Promise Marketing StrategyBuy from us because we really need the money.
PROTEUS B2B MARKETING BLOG | TUESDAY, APRIL 20, 2010
[B2B] Meaningful Metrics for B2B Blogging
Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. Tags: B2B Social Media b2b blogging b2b seo content marketing After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, FEBRUARY 19, 2014
[B2B] Survey Says: Testimonials Give B2B Vendors Credibility
We wanted to know what B2B buyers do once they get to a vendor website. When B2B buyers come to a vendor website, they look for specific elements. The post Survey Says: Testimonials Give B2B Vendors Credibility appeared first on Dianna Huff. B2B Web Usability Report Survey Data Testimonials Vendor Credibility Credibility.
SALES LEAD INSIGHTS | FRIDAY, APRIL 16, 2010
[B2B] Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th
If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
DIANNA HUFF - B2B MARCOM | TUESDAY, JUNE 19, 2012
[B2B] Facebook B2B Content Campaign Increases Reach
Engagement is tough for B2B. That’s because many marketers (myself included) approach it with a traditional B2B mindset — in other words, let’s sell some stuff, an idea Eric Wittlake talks about in his post, “ Social Media Does Not Influence B2B Buyers.” My campaign was pretty simple.
CK'S B2B BLOG | SATURDAY, APRIL 9, 2011
[B2B] Must-Have Road Map For B2Bs: The Mobile Revolution & B2B
5 Marketing Imperatives • 10 B2B Examples • 7 Lesson-Rich Videos. "B2B companies must align their marketing with the profound, permanent shifts that mobile is driving across their core audiences. And as B2B marketers charged with serving those business markets, we too must change. B2B Mobile Marketing
B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 5, 2011
[B2B] For B2B marketing success in 2011 — start with the data.
With a database attached to each of them, it can be very tempting for B2B marketers to just tap that data for marketing purposes. This requires: Before-and-After Snapshots: Showing what a group of prospects looked like before they were targeted by a B2B marketing campaign. But that’s not considered a best practice. None are customers.
LEADER NETWORKS | FRIDAY, MARCH 1, 2013
[B2B] Spotlight on Cognizant's B2B Online Community
B2B online customer communities are often the elusive queen of the social business world- gated, private and not often in the limelight, but powerful to the companies that host them. Question: Do you have any advice or lessons learned for other B2B companies seeking to build an online community to service their customers?
LEAD VIEWS | TUESDAY, APRIL 17, 2012
[B2B] 5 Important Skills for B2B Marketing in a Digital World
B2B Marketing Online B2B Social media B2B marketing Content Marketing SEO Web Content apps Demand Generation Search engine optimization social media websitesIn the 20th century, traditional marketing typically meant that vendors searched for customers. In the 21st century, a technology revolution (e.g., Social Media. Websites.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 13, 2014
[B2B] B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?
This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. Social Media B2B marketing b2b social media demand generation Email marketing lead generation marketing strategy marketing tactics Meagen asked.
B2BMARKETINGSMARTS | WEDNESDAY, DECEMBER 8, 2010
[B2B] 4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster.
This is especially a problem in the fall because, although September and October are traditionally terrific months for B2B marketing efforts, November and December are full of breaks and holidays that typically reduce results. I love my clients. Programs that should take a few weeks often take months. Here are his four great suggestions: 1.
VIEWPOINT | THURSDAY, MAY 29, 2014
[B2B] AGILE SELLING by Jill Konrath
B2B Sales 'Jill is the author of “SNAP SELLING” and her latest novel “AGILE SELLING” is out today. “AGILE SELLING” is not a book with a new sales methodology; it is a philosophy of living for highly skilled sales executives. Home in on the business case for making a change. Maximize your productivity.
LEAD VIEWS | TUESDAY, MAY 3, 2011
[B2B] 8 Ways To Use LinkedIn Effectively As A B2B Marketing Platform
To make things simpler for all who use the LinkedIn platform, we decided to put together a simple info-graphic, which shows the various ways, individuals, marketers and companies can use LinkedIn as an effective B2B marketing platform. B2B Marketing & Lead Generation predictions for 2011!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 21, 2012
[B2B] 5 Ways B2B Can Learn from B2C Marketers
But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow. You’ll be forgiven if you.
EARNEST ABOUT B2B | THURSDAY, DECEMBER 19, 2013
[B2B] This is the year that was: B2B Marketing 2013 Crunched
'All the facts, the stats, the quotes and more in B2B Marketing in 2013. It''s been another heady year for B2B marketers. This Slideshare brings together a pick of the facts, statistics and quotes from the year - to hopefully provide a useful guide for B2B marketers of the year that was in 2013. All the best, Earnest.
LEAD VIEWS | FRIDAY, SEPTEMBER 7, 2012
[B2B] SlideShare for B2B Marketing [INFOGRAPHIC]
B2B marketing B2B Social Media Marketing Content Creation Strategies Content Marketing online marketing b2b marketer infographics slide shareEver used your decks as a content marketing tool? Oh so boring, you think? Heck, no. Visit my website for full links, other content, and more! ]].
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 14, 2012
[B2B] B2B Marketers: How to Use LinkedIn Endorsements
LinkedIn b2b marketing social mediaLinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! This blog post is about how endorsements work and how to use this new feature in a practical and professional manner. I’ll write about my opinion that it’s too easy in another post.
B2B MARKETING TRACTION | MONDAY, JUNE 23, 2014
[B2B] How to Increase Customer Loyalty through B2B Marketing
'Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Marketing Implementation b2b customer marketing Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Do they want to subscribe to your eLetter?
B2BBLOGGERS | TUESDAY, MAY 22, 2012
[B2B] 25 Awesome LinkedIn Tips for B2B
Shanna Mallon of Straight North, a leader among Chicago Web design agencies , has shared 25 Awesome B2B Blogging Tips and 25 Awesome Twitter Tips. How can you make the most of LinkedIn for your B2B company? What ways have you used LinkedIn to boost your B2B? B2B BloggerEnjoy, Jeremy. What do you think?
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 6, 2011
[B2B] B2B Blogging and Video Takes Off
by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. The survey found that blogs saw an 27% increase as b2b content marketing usage tactic this year over 2010, with 65% of respondents claiming they use blogs as part of their content marketing strategy. B2B Content Marketing Tactics.
B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 13, 2010
[B2B] Today’s 3 Biggest B2B Marketing Success Barriers are Human
As you can see, this blog is focused on B2B marketing best practices – the techniques and tactics that have been tested and proven to generate greater business marketing results and success. The B2B company product manager is the driver behind what the company sells. How does a B2B marketing pro overcome these barriers?
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 5, 2013
[B2B] How to Optimize Your B2B Landing Page
'Traffic from social media must come to a landing page to convert those visitors to B2B leads. Marketing Social Media 101 B2B marketing landing page optimization Knowing the conversion rate of a landing page is the first step to optimizing that landing page. Generating leads with social media can be increased in two ways.
ACSELLERANT | SUNDAY, MAY 18, 2014
[B2B] What to Look for in a B2B Video Producer
He’s also a B2B demand generation expert. Here’s what he said: “Online video producers who come from a B2B marketing background know how […]. The post What to Look for in a B2B Video Producer appeared first on acSellerant Visual Strategies. B2B Video Content Marketing 'Mac McIntosh is a friend and colleague of mine.
EMAGAZINE B2B BLOG | THURSDAY, APRIL 21, 2011
[B2B] Want to boost your B2B marketing, sales & SEO? …try video
We haven’t posted much about video in some time… maybe since “Video: the best B2B marketing tool you’re not using.” B2B Web Strategy Internet MarketingSadly, user adoption is still increasing only glacially …while the barriers to using video continue crumbling, and the reasons for using it keep mounting up.
CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 4, 2012
[B2B] B2B Finally Embraces Social Media
B2B Finally Embraces Social Media It seems like for so long, B2B companies struggled with the social media concept–how to get the attention of their customers through Twitter, Facebook, LinkedIn, YouTube, and other social avenues. Marketing Sales Social Media B2BSelling Through Social Media to Close More Leads.
DIANNA HUFF - B2B MARCOM | WEDNESDAY, DECEMBER 8, 2010
[B2B] Make Your B2B Website Stand Out with a Compelling Message
Tweet Here’s a safe exercise you can try at home: pretend you’re a B2B prospect looking for a company who can help you solve a business problem. Choose any B2B vertical / industry, a professional service or a product and then do an online search. B2B Copywriting B2B Web Content B2B Web Marketing
MARKETING INTERACTIONS | TUESDAY, FEBRUARY 14, 2012
[B2B] Does Your B2B Marketing Content Address Cause?
How deep does your marketing content dive into the problems and priorities your B2B prospects are facing? In B2B marketing, we talk a lot about addressing problems, but quite often we don't talk about what that really means or how to truly help our prospects solve the systemic issues that cause the problems in the first place.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 5, 2011
[B2B] How Big Is the B2B Marketing Automation Industry?
Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. I've been working madly on my new report on B2B marketing automation vendors. b2b marketing automation revenues industry size demand generation marketing automationEnjoy. Services are also excluded.
B2B MARKETING TRACTION | TUESDAY, JUNE 17, 2014
[B2B] 11 B2B Website Mistakes and How to Avoid Them
'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Your content is static.
EMAGAZINE B2B BLOG | THURSDAY, NOVEMBER 15, 2012
[B2B] Back to the Basics: A Well-Rounded B2B Online Marketing Strategy
strong, comprehensive organic B2B online marketing strategy should include all of the following: On-Site Search Engine Optimization (SEO). Although the basics of an effective B2B web marketing strategy can be perceived to be boring and hum-drum, you shouldn’t begin to implement the fun stuff until the basics are complete. Backlinking.
DIGITAL BODY LANGUAGE | MONDAY, SEPTEMBER 28, 2009
[B2B] Market Relationships, Social Relationships, and B2B Marketing in Social Media
One of the most common questions that comes up in discussions of B2B marketing is how social media can be used to drive revenue. Tags: Facebook LinkedIn Social media Twitter B2B Marketing The meal ends and you pull out your wallet to pay your mother-in-law for the great meal she has provided. These fit within a social relationship.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 7, 2013
[B2B] Mobile Marketing: What 4 top B2B companies can teach us about mobile
It won’t be too long before it starts happening in the B2B world. 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use. Knowing this, I thought it would be interesting to see how some top B2B companies are using mobile sites to influence business. Caterpillar : Not a desktop replica.
B2B VOICES | TUESDAY, JUNE 11, 2013
[B2B] Can B2B Brands Inspire?
Now, how many of you thought of a least two companies that are B2B brands? That’s not to say that B2B brands can’t and don’t inspire people. When you think of B2B brands that inspire you — the ones we look to for ideas or want to partner with for business – which names come to mind? I’ll wait.
B2BMARKETINGSMARTS | THURSDAY, JUNE 28, 2012
[B2B] Great B2B marketing ideas you may have missed.
The rising number of visitors to this blog is not only good for my ego, but also indicates that more and more B2B marketers out there are interested in knowing about and following B2B marketing best practices. Great B2B marketing ideas you may have missed. is a post from: B2BMarketingSmarts.
INBLURBS | THURSDAY, DECEMBER 22, 2011
[B2B] How B2B Marketers can Embrace Social Media
Leveraging social media for branding and building awareness helps B2B companies. Humanize B2B companies. What sites, tactics and strategies are B2B marketers including in their social media outreach? 67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” Establish as thought leader.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 11, 2012
[B2B] 3 Steps to a Better (B2B) Customer Experience
MLC’s study, “Delivering a Preferred Customer Experience”, outlined just how customer experience investments pay off for B2B suppliers – namely, a great customer experience scrambles the competitive set , and makes it very difficult for buyers to compare suppliers on price alone.
B2B LEAD GENERATION BLOG | MONDAY, JULY 22, 2013
[B2B] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them. Event Recap: MarketingSherpa B2B Summit 2012.
EMAGAZINE B2B BLOG | TUESDAY, JANUARY 29, 2013
[B2B] What Every B2B Marketer Should be Doing Online in 2013
In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. It is our job, then, as B2B marketers, to fulfill all those needs: information, solutions and trust. You say you did that in 2012? Did you really?
MARKETING INTERACTIONS | TUESDAY, MARCH 13, 2012
[B2B] Lost the Key to Your B2B Database?
But, the problem I see repeatedly is that once a contact goes in, the database doors swing shut like a steel trap, with B2B marketers never exercising their visitation rights. A database is a beautiful thing — especially if it's built from contacts who've opted in rather than purchased lists. View the company's website. or 10%.
B2B CONVERSATIONS NOW | WEDNESDAY, JANUARY 16, 2013
[B2B] 2012 B2B Demand Generation Benchmark Survey Report
The project called the “2012 B2B Demand Generation Benchmark Survey” asked 156 professional marketers which channels are most productive for producing a high quantity of leads, and which produce the highest quality prospects. It has for years, yet marketers continue to ignore it as a B2B Lead Generation tool. B2B Samples By Industry.
CEEKUE | THURSDAY, AUGUST 5, 2010
[B2B] 6 Twitter Hashtag Tips For B2B Marketing
Tags: Social Media b2b twitter
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 12, 2012
[B2B] Infographic: A History of Disruptions in B2B Marketing
This infographic, A History of Disruptive Innovations in B2B Marketing , looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals. by Joe Chernov | Tweet this “We’re gonna change the world” has become the battle cry for many tech startups.
WEBBIQUITY | TUESDAY, JUNE 17, 2014
[B2B] 14 Brilliant B2B Marketing Strategy Guides
'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.