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  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [B2B] Jay Baer Exposes 4 Common B2B Social Media Mistakes
    by Jesse Noyes | Tweet this “But we’re in B2B marketing…”. Ah, the common excuse you hear from those in the B2B marketing industry on why social media isn’t right for their company. And this week, at the MarketingSherpa B2B Summit 2011, he set out to destroy seven of the most common B2B social media myths. Share email.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 3, 2014
    [B2B] Show, don’t tell: Applying B2C marketing techniques to B2B
    Despite the success this tactic has had in the B2C space, B2B marketers have been slow to adopt it. What might an emotional-based marketing approach look like for a B2B product? The post Show, don’t tell: Applying B2C marketing techniques to B2B appeared first on Biznology. In a way, this reluctance makes sense.
  • SALES LEAD INSIGHTS  |  FRIDAY, JANUARY 15, 2010
    [B2B] B2B Ads From the Past
    I always find it interesting to take a look at the work done by our predecessors in B2B marketing. Tags: B2B Lead Generation In post in Jackie West’s UK Industrial Marketing Blog , she mentions Richard Stone’s Insights into PR and Online Marketing blog post where he links to The Vintage Ad Browser.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 3, 2012
    [B2B] Moving On: Lessons from the B2B Marketing Trenches
    As if the infinite number of potential tests were not enough of a challenge, most B2B marketers also have relatively small program quantities to work with. greater focus on timing would have also forced a harder look at the fundamental premise of many B2B campaigns, which is that they can speed movement of prospects through the sales funnel.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 12, 2012
    [B2B] Infographic: A History of Disruptions in B2B Marketing
    This infographic, A History of Disruptive Innovations in B2B Marketing , looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals. by Joe Chernov | Tweet this “We’re gonna change the world” has become the battle cry for many tech startups.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [B2B] Building Your B2B Marketing Database
    Your most important tool in B2B is, arguably, the marketing database.  First, let’s look at the special characteristics of B2B databases, which differ from consumer information in several important ways: In consumer purchasing, the decision-maker and the buyer are usually the same person—a one-man (or, more likely, woman) show. Plenty.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 16, 2014
    [B2B] 6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour
    Bizo’s B2B Funnelmentals Tour is a unique series of digital marketing industry events. 19), and Chicago (May 7), the Funnelmentals Tour is aimed squarely at helping B2B marketers master full-funnel marketing with a combination of display, social advertising, marketing automation, and other digital tactics. Held in San Francisco (Feb.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 29, 2012
    [B2B] Should businesses ignore Facebook for B2B marketing?
    The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. B2B marketing Infographics Social media marketing B2B Facebook LinkedInHowever, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups.
  • PAUL GILLIN  |  THURSDAY, MAY 27, 2010
    [B2B] The Power of B2B Communities
    Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. Is it appropriate to a B2B setting? Spiceworks does a very good job of managing B2B communities. Tags: B2B communities socialnetworks
  • CK'S B2B BLOG  |  SUNDAY, MAY 15, 2011
    [B2B] High-Octane Speech. Heavy-Duty Mobile. 100% B2B Message.
    Most of all I'll be enjoying the 100% B2B focus and the chance to meet the event's attendees hailing from a myriad of B2B companies and B2B market sectors. I'll be presenting on The Mobile Revolution & B2B ( Get the paper here! And for all things B2B Mobile Marketing, go here. B2B Mobile Marketing
  • B2BMARKETINGSMARTS  |  TUESDAY, APRIL 20, 2010
    [B2B] My 5 favorite B2B marketing numbers.
    They measure the real market success (or failure) of B2B marketing campaigns, they support the argument for following best marketing practices, and they give marketers real insight into the cost and potential value of various marketing approaches. like numbers. didn’t devise these numbers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 18, 2013
    [B2B] Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?
    While Gmail’s tabbed inbox has incited its fair share of panic in the marketing world since its rollout a few months ago, does it prove to be something you should be concerned about as a B2B marketer? In the B2B marketplace, you’re dealing with deliverability to in-house email platforms, so this won’t be an issue, right?
  • B2BMARKETINGSMARTS  |  WEDNESDAY, AUGUST 24, 2011
    [B2B] 5 rock-bottom rules for effective B2B marketing content offers.
    Content is one of today’s biggest topics of discussion in B2B marketing. Those in this group may want to review my recent post on what Eric Wittlake has to say about true thought leadership.) To others, content is what is offered [.] 5 rock-bottom rules for effective B2B marketing content offers.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, FEBRUARY 19, 2014
    [B2B] Survey Says: Testimonials Give B2B Vendors Credibility
    We wanted to know what B2B buyers do once they get to a vendor website. When B2B buyers come to a vendor website, they look for specific elements. The post Survey Says: Testimonials Give B2B Vendors Credibility appeared first on Dianna Huff. B2B Web Usability Report Survey Data Testimonials Vendor Credibility Credibility.
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 9, 2011
    [B2B] Spot the Winners: Three Patterns for B2B Community Success
    Recently, I have been building case studies about B2B online customer communities, which I will be sharing through this blog in the coming weeks and months. This intersection of ability and activity – experienced observer and in-depth, measured research – has helped me spot some early success indicators for B2B customer community builders.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 22, 2013
    [B2B] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
    In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them. Event Recap: MarketingSherpa B2B Summit 2012.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. Share on prominent B2B social media sites. Every blog post looks like a demo! No, no, no!
  • LEAD VIEWS  |  TUESDAY, APRIL 17, 2012
    [B2B] 5 Important Skills for B2B Marketing in a Digital World
    B2B Marketing Online B2B Social media B2B marketing Content Marketing SEO Web Content apps Demand Generation Search engine optimization social media websitesIn the 20th century, traditional marketing typically meant that vendors searched for customers.  In the 21st century, a technology revolution (e.g., Social Media. Websites.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 20, 2012
    [B2B] Is Pinterest Pointless for B2B Firms?
    But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone? Here’s the truth: for B2B brands, there’s a lot that can go wrong with Pinterest, and the benefits themselves are questionable.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 19, 2012
    [B2B] Should B2B Marketers Ignore Personal Email Addresses? [CHART]
    by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses. Should B2B Marketers Ignore Personal Email Addresses? What we found was quite surprising. Why should you care?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 27, 2013
    [B2B] B2B Marketing and the Cheap Tchotchke Mistake
    When you are marketing a marketing service to marketers, the bar is even higher than it is for most B2B marketers. Business Rants B2B marketing event marketing promotional products tchotchkeAt a recent conference, I returned to my room to a bag full of tchotchkes from sponsors. Most went straight into the trash. Into the trash.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 14, 2012
    [B2B] B2B Marketers: How to Use LinkedIn Endorsements
    LinkedIn b2b marketing social mediaLinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! This blog post is about how endorsements work and how to use this new feature in a practical and professional manner. I’ll write about my opinion that it’s too easy in another post.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 30, 2014
    [B2B] Why B2B Marketers Must Pull Up From Boring Product Marketing
    I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” Trust. Transparency. Tell it! Sociability.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 15, 2014
    [B2B] Social Media – Driving Competitive Advantage for B2B Marketers
    eMarketing Strategy’s Ruth Stevens, one of the nation’s foremost practitioners of B2B marketing, posted the above graphic on LinkedIn. Based on our experience speaking with many B2B organizations, these results pass the smell test. As I said in an early 2011 blog post , B2B social media is meant to be a marathon, not a sprint.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 11, 2011
    [B2B] Another Estimate of B2B Marketing Automation Revenue
    Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. Aprimo has stated they are 40% B2B, and the rest of those vendors are 100% B2B. This leaves all the other B2B marketing automation vendors.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2012
    [B2B] 20 B2B Marketers Losing their Brand on Pinterest
    Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively. Here are three of the better B2B marketing examples I found. Turning to the broader pool of B2B marketers, the situation is significantly different. IBM Juniper CSC. CSC
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 21, 2011
    [B2B] 5 Simple SEO Tips To Optimize B2B Video
    While there are many video sharing sites, YouTube is by far the most popular, even for B2B. B2B companies like Kinaxis and Corning are doing a great job creating videos and promoting them online. B2B Internet Marketing B2B Social Media SEO Google Analytics Industrial Powerpoint VideoHave you heard about Universal Search?
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 7, 2012
    [B2B] B2B Healthcare Sales: 5 steps to sell to a financially challenged industry
    B2B Marketing: On Occam’s razor and value propositions. Sales B2B marketing healthcareTweet How do you sell to an industry that: Is regulated within an inch of its survival? Is so mired in complexity that even its most productive members are barely making a profit? These are the questions anyone marketing to the U.S. Sources.
  • SALES LEAD INSIGHTS  |  MONDAY, MAY 23, 2011
    [B2B] B2B Marketing Automation: Crawl, Walk, Run, Win
    B2B marketing automation, if done right, is an efficient and cost-effective tactic for engaging your prospects and helping them move forward in their buying process; ultimately generating more of the qualified, sales-ready leads that your salespeople and channel partners need to meet your company’s sales, revenue and growth goals.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [B2B] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Think about what that means in B2B buying cycles, where multiple individuals are impacting the decision making process. Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. Executing the B2B marketing message is more complex than ever before. Value is the Currency.
  • BUYEROLOGY  |  WEDNESDAY, JANUARY 25, 2012
    [B2B] How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics
    B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.  Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies. 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 10, 2014
    [B2B] How to Use Social Selling for Pre-Call Research in B2B Inside Sales
    What is B2B social selling? To me, social selling for B2B inside sales is using your resources to your advantage. Sales Prospecting Strategies Social Selling Research B2B Inside Sales Sales Communication In fact, it’s something you’ve probably done in the past without realizing it.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [B2B] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    The transition to a new year can be a perilous time for B2B marketing organizations. Metrics drive the modern B2B marketing organization. For B2B marketing leaders, it is always better to slightly under-promise and over-deliver. B2B Marketing Marketing Budget Sales and Marketing What’s up with all this social media?
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [B2B] Key B2B Demand Generation Strategies for 2015
    We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) Content is everything these days. content map is a very useful exercise and one that every B2B company should initiate and then maintain over time.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 13, 2014
    [B2B] B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?
    This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. Social Media B2B marketing b2b social media demand generation Email marketing lead generation marketing strategy marketing tactics Meagen asked.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 29, 2014
    [B2B] Your Feedback is Needed! This Year’s B2B Website Usability Survey
    Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. First, B2B buyers need pricing and marketing collateral and they expect to qualify their vendors in a straight-forward process. Here it is!
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 25, 2011
    [B2B] 10+ Ways To Use B2B Social Media In Your Business
    Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Skin your YouTube page. Tweet with them.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [B2B] 21 Unbelievable B2B Content Marketing Statistics
    B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. Do these statistics seem to reflect the content marketing activities at your B2B company or clients? 93% of B2B Marketers create content from scratch.
  • EARNEST ABOUT B2B  |  THURSDAY, DECEMBER 19, 2013
    [B2B] This is the year that was: B2B Marketing 2013 Crunched
    All the facts, the stats, the quotes and more in B2B Marketing in 2013. It''s been another heady year for B2B marketers. This Slideshare brings together a pick of the facts, statistics and quotes from the year - to hopefully provide a useful guide for B2B marketers of the year that was in 2013. All the best, Earnest.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, JUNE 26, 2012
    [B2B] Categories and Tags: Get More Traction from Your B2B Blog
    Hence, I wanted my blog to feature only the information that revolves around B2B Web Marketing in order to drive targeted traffic. I use this same strategy for my clients’ blogs. B2B Blogging Blog Strategy Categories and Tags High Rankings” I’ve also included a screen shot below. Those links are my blog Categories.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JULY 1, 2011
    [B2B] B2B SEO Benchmarking Report – highlights
    We recently partnered with B2B Marketing Magazine to create the first report in their Benchmarking series.  The topic was search marketing in B2B. The two most commonly used techniques in the modern B2B marketer’s armoury are now email (82% use) and search marketing (67%). B2B marcomms Benchmarking report search marketing SEO
  • LEADER NETWORKS  |  THURSDAY, SEPTEMBER 8, 2011
    [B2B] Make B2B Communities Essential Through Process Improvement
    This is especially common with B2B or customer online communities, where the goal is to engage and serve customers, rather than generating revenue by monetizing programs and features directly. To put it another way, fending off the budget-cutters requires that B2B online communities incorporate customer-centric process improvement strategies.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [B2B] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). Maybe not.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [B2B] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). Maybe not.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 10, 2011
    [B2B] How Can SEO Hurt Your B2B Business?
    B2B Internet Marketing SEOYour site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. But starting SEO before you cover the basics can hurt your business. An Ineffective Website Can Alienate Customers. Use of frames. Then implement SEO.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [B2B] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    The B2B Myth that Will Never Die. The problem is most B2B marketers assume their industry is already flooded with content. Are too many B2B marketers throwing in the towel before they even get started? by Mandy Edwards Related Stories 3 Steps to Building a Better B2B Target Account List Is being disruptive a business strategy?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [B2B] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. The Most Important B2B Marketing Metrics for CEOs [More from the blogs]. B2B Marketing: A recap of content and customer-centric marketing in 2014 [MaketingSherpa case study].
  • SMALL MANUFACTURER BLOG  |  FRIDAY, AUGUST 27, 2010
    [B2B] Eloqua Grande Guides: B2B Marketing Can (and Should) Be Fun
    What I like best about this campaign is that Eloqua is seeking to educate people — the foundation of successful B2B marketing — while having some fun in the process. Tags: B2B Integrated Marketing B2B Marketing B2B Social Media B2B Web Content Tweet. Campaign goal is more than just buzz.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [B2B] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    For more information, I wrote about the mechanisms that B2B marketers can use to leverage structured data here and here  specifically. Direct Answer Example: Action Items for B2B Marketers? Keyword research is only one part of the equation for B2B marketers looking to improve their performance in Google over time.
  • CK'S B2B BLOG  |  SATURDAY, APRIL 9, 2011
    [B2B] Must-Have Road Map For B2Bs: The Mobile Revolution & B2B
    5 Marketing Imperatives • 10 B2B Examples • 7 Lesson-Rich Videos. "B2B companies must align their marketing with the profound, permanent shifts that mobile is driving across their core audiences. But B2B companies have been slow to move into mobile. B2B Mobile Marketing But mobile devices aren’t the story.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 25, 2014
    [B2B] It’s Back to School for B2B Content Marketing!
    Call me crazy, but I think this idea even applies in the world of B2B content marketing. B2B Online Marketing Blog Content Marketing I am not a native New Englander. But, with six years of living in the Boston area under my belt, I’ve pretty much become accustomed to the parking lot that is any of the major highways during rush hour.
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [B2B] B2B Marketers Should Take Another Look at E-Commerce
    commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  Platform suppliers like Rainmaker are building systems specifically designed to support B2B buying processes, with consumer-like features and ease of use. Photo credit: Wikipedia. Time for another look. 
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [B2B] Why The Most Effective B2B Marketing Tactic May Surprise You
    With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.
  • WEBBIQUITY  |  TUESDAY, MARCH 10, 2015
    [B2B] In B2B Marketing, Don’t Forget the Basics
    But lead generation remains the top priority for B2B marketers, and when it comes down to what pays the bills, it’s imperative not to lose sight of the basics, of what works. The challenge for B2B marketers is to continue to embrace and experiment with new technologies and tactics, while not neglecting proven techniques.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, AUGUST 12, 2009
    [B2B] B2B Lead Generation Checklist: 22 Success Tips
    What do I like best about being a B2B lead generation consultant? Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? What are some of the secrets to your B2B lead generation success? Tags: B2B marketing B2B sales leads Sales lead generation
  • B2B LEAD BLOG  |  MONDAY, MARCH 9, 2015
    [B2B] Always Connected B2B Customers: Meeting Their Expectations
    B2B Marketing Ideas B2B personas marketing insight What are today’s customers like? For one thing, they take far more control of their buying experience, and they do it largely through mobile devices. The “always connected” customer typically has three connected devices. The always connected customer […].
  • SMALL MANUFACTURER BLOG  |  MONDAY, JUNE 18, 2012
    [B2B] Generating B2B Website Leads – 31 Tips!
    If you missed my Facebook campaign in May on generating leads for your small business B2B Website, you can now access the entire presentation via SlideShare. 31 Tips for Generating B2B Website Leads. B2B Web MarketingPlease share this with your network. Thank you! View more presentations from Dianna Huff.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 19, 2013
    [B2B] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
    B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts.
  • THE CONTENT FACTOR  |  TUESDAY, JULY 6, 2010
    [B2B] Dig Deep with B2B Buyer Personas
    Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Tags: Business to Business (B2B) Web Copy Writing Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. read more.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [B2B] What is B2B Marketing?
    What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. It’s worth exploring what B2B marketing entails.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 2, 2012
    [B2B] 25 Awesome B2B Blogging Tips
    Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty.
  • BUYEROLOGY  |  FRIDAY, FEBRUARY 10, 2012
    [B2B] The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing
    Many B2B Marketers today are faced with the daunting tasks of connecting with buyers in new ways and using new mediums that are still in infancy.  The shelf-life expectancy of some of the new approaches is yet to be known; making investment and resource decisions for leaders in B2B Marketing a road filled with risks.  Related articles.
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 13, 2011
    [B2B] Why Your B2B Social Media is Failing (And What to Do About It)
    Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. Don’t write off Facebook because you don’t think it’s relevant to B2B. The fact is, 41% of B2B marketers are acquiring customers through Facebook. Do Social Media B2B the Right Way.
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 8, 2010
    [B2B] B2B Marketing Automation: Here’s My Definition
    How’s this for a definition of B2B marketing automation? Tags: B2B Lead Generation B2B marketing B2B marketing automation Unfortunately it’s a mouthful, isn’t it? What do you think? Do you have a better definition of marketing automation? Do you see other benefits that marketing automation delivers?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 25, 2014
    [B2B] Six Key Elements of Successful B2B Social Media Strategies
    In order for B2B marketers to create an effective and sustainable strategy in any social media community, here are 6 key elements. If social media is truly meant to be part of broader B2B marketing strategy, start by spending 30 – 45 minutes each day in 15 minute intervals. Lasting B2B Social Media Strategy. Focus.
  • LEAD VIEWS  |  SATURDAY, AUGUST 4, 2012
    [B2B] B2B Marketing Automation [INFOGRAPHIC]
    Today as the planet’s foremost sporting event is on we look at what the B2B marketing landscape can imbibe from the spirit of the games. America’s most decorated gymnast, Shannon Miller once said, “At the Olympics, you (are) there to do a job. feel you should take it seriously. You should be respectful.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [B2B] A Dozen B2B Marketing Mantras for 2012
    Technorati Tags: B2B Marketing , Marketing , Marketing Strategy. B2B Marketing Marketing Marketing StrategyThe Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. Here is a sampling that might give you some ideas for improvement in the coming year. There is no try.”
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [B2B] B2B Marketer: What’s In Your Toolbox?
    ” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. I see many vendors approaching B2B marketing with the “tool du jour,” because they hear something new is the next best thing.
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [B2B] Developing A B2B Content Promotional Strategy In 7 Steps
    Discover a 7-step framework for developing a promotional strategy for B2B content. B2B marketing Content marketing B2B content content marketing eBook Michele Linn white paperWe talk a lot about content creation, but content promotion is equally important.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 27, 2015
    [B2B] The 2 Not-So-Obvious Traits of Successful B2B Sales Development Reps
    There are two common traits that I always see in both the workout warrior and the top B2B sales development rep: Persistence and excellent time management skills. In B2B sales, the difference between an "A" player and others that struggle with time management is that the "A" player takes the time to think about each dial they are making.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JUNE 24, 2011
    [B2B] Top B2B marketing challenges – an update
    I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. Business Ideas B2B trends LinkedInAt the time 162 people had replied.  Just two weeks on that’s risen to 246.  Content. Relevance. Differentiation.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [B2B] What the growth of inside sales means to B2B marketers
    The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking.  Video.   B2B video applications are wide ranging today.  The post What the growth of inside sales means to B2B marketers appeared first on Biznology. But where does marketing come in to the mix? 
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [B2B] 10 Winning B2B Marketing Habits to Adopt in 2011
    After you have set your SMART (specific, measurable, attainable, realistic and timely) goals, it is a good idea to examine the types of habits that will make you a better B2B marketer in 2011, and benefit your company in a big way.  You can use our B2B Marketing Effectiveness Checklist to analyze your own strengths and weaknesses.  .
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 18, 2010
    [B2B] B2B Marketing ROI – Are You There Yet?
    What I did see, however, is more and more B2B marketers  beginning to implement social media programs, put in place more formal lead management/nurturing programs, and execute more customer analytics activities instead of just talking about the need to do so. George Hollister. DMA:2010. Are you there yet? Tweet This! Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 21, 2012
    [B2B] 5 B2B Brands That “Get” Storytelling
    As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling. 1. Cisco. Boeing.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Here are some of the valuable B2B marketing lessons that I learned from Inbound 2014 and FutureM speakers that I hope offer you some inspiration, just as they did for me.
  • B2BMARKETINGSMARTS  |  TUESDAY, JULY 13, 2010
    [B2B] 3 Great B2B Marketing Ideas I Read in (OMG) Print Media.
    As the award-winning senior art director at Euro RSCG Chicago, Chris emphatically shows why B2B marketing doesn’t have to be dull. When looking at his list, I realized how rarely I see the power of these six approaches used in B2B marketing. How would these proven headline approaches affect B2B marketing?
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 6, 2012
    [B2B] 5 Ridiculous B2B Social Media Marketing Myths
    B2B social media is gaining wider adoption. We are past arguing if B2B companies can use social media like we did in the early days of this blog. With the gradual adoption of social media marketing for B2B companies, some misconceptions and myths about B2B social media have been born. B2B social media has a clear ROI.
  • SMALL MANUFACTURER BLOG  |  SATURDAY, JANUARY 5, 2013
    [B2B] Build Your New B2B Website with a Plan in Mind
    In my post, “ Why a Website Overhaul is Like Redoing Your Bathroom ,” I talk about how redoing your B2B Website is similar to redoing a room in your house. typical site map for a small B2B firm might look this: Home. The post Build Your New B2B Website with a Plan in Mind appeared first on Dianna Huff. The site map.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 4, 2011
    [B2B] Nutritious and Delicious: Eloqua’s Grande Guide to B2B Content Marketing
    Fortunately, three of the industry’s fittest content marketing experts – Joe Pulizzi, CC Chapman and Ann Handley – helped me cook up today’s Grande Guide to B2B Content Marketing , a resource we hope will be delicious and nutritious. In other words, this free, 16-page guide is like a B2B content marketing multivitamin.
  • B2BMARKETINGSMARTS  |  MONDAY, JUNE 18, 2012
    [B2B] Great B2B content deserves greater B2B marketing.
    As a B2B marketer trying to pay attention to what other marketers are doing, I see so much stuff that it’s hard to really grab my attention, but someone did today and I’m excited to share it with you. Great B2B content deserves greater B2B marketing. is a post from: B2BMarketingSmarts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 28, 2012
    [B2B] What makes a perfect B2B blog post?
    I wanted to let you know about a new resource for all you hard-working B2B bloggers out there. The amazing and progressive Eloqua company sponsored me to create The Grande Guide to B2B Blogging and it really turned out to be a sensational piece of work. It’s my first official kick-ass infographic: Tweet.
  • B2BMARKETINGSMARTS  |  THURSDAY, SEPTEMBER 6, 2012
    [B2B] B2B marketing efforts that deliver big payoffs.
    B2B marketers get hammered daily with so many pieces of advice that it’s hard to know what to do next. B2B marketing efforts that deliver big payoffs. B2B Email Marketing B2B Inbound Marketing Outbound B2B Marketing B2B Marketing B2B Marketing Best Practices Marketing with Video
  • B2BMARKETINGSMARTS  |  MONDAY, JULY 18, 2011
    [B2B] 14 ways B2B marketers can establish credibility.
    Then show me!&# It reminded me of an area I often lecture clients about but have never shared with my blog readers — the importance of building [.] 14 ways B2B marketers can establish credibility. B2B Marketing Messaging B2B Marketing Business Communications Credibility Marketing Communicatons Marketing Messages Testimonials
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [B2B] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Related Posts: Sales Best Practices include Marketing-Sales Alignment New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search It Might Be Time to Make Age One of Your Segmentation Criteria. B2B Lead to Sale Process Marketing StrategyEverybody does list-format blog posts this time of year.  Cost-per-lead.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 19, 2012
    [B2B] Should You Hire a B2B Marketing Guru or Practitioner?
    So what does this have to do with B2B marketing?  The title of this post is Should you Hire a B2B Marketing Guru or Practitioner, but there is a third choice. The world of B2B marketing and sales is a tough and unforgiving place that rewards practical solutions over theories and execution over planning. B2B Marketing
  • SALES LEAD INSIGHTS  |  TUESDAY, NOVEMBER 3, 2009
    [B2B] B2B Email Marketing: Interview with Stephanie Miller
    This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. It found that about 28% of B2B marketing email never reaches the inbox, which is higher than B2C email (20% of that gets blocked). What can B2B marketers do?
  • B2BMARKETINGSMARTS  |  MONDAY, MARCH 7, 2011
    [B2B] Fun with B2B marketing
    Ninety-percent of the B2B marketing copy I write is serious stuff. In my world, it’s hard to imagine that the fun things B2C marketers do to engage consumers translate very well into the B2B marketing world. Hopefully, my messages have energy and enthusiasm, are fun and are easy to read. This contest is classic social media.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, JANUARY 25, 2011
    [B2B] The Reports of B2B Marketing’s Demise are Greatly Exaggerated
    Tweet This post was going to be a direct refutation of the assertion by Rick Segal, President of GyroHSR, that B2B marketing is obsolete. But before rereading the B2B Magazine article, “ Is B2B Marketing Really Obsolete? &# by Sean Callahan, I did a quick Google search [B2B marketing is dead] to see what others had to say.
  • B2BMARKETINGSMARTS  |  MONDAY, APRIL 11, 2011
    [B2B] The 3 most important rules in B2B marketing copy.
    However, if a B2B marketer sees his or her favorite marketing copy phrase on the “Richards’ Quadrant,&# they should run and hide. That also goes for ROI, SFA, CRM, ERP and dozens of other B2B acronyms. Reading B2B marketing messages should be easy, not hard work. Say:    Get more done faster.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [B2B] How to Increase Customer Loyalty through B2B Marketing
    Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Marketing Implementation b2b customer marketing Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Contact New Incite today.
  • SMALL MANUFACTURER BLOG  |  MONDAY, OCTOBER 17, 2011
    [B2B] Why Blogging Makes Sense for Small B2B Companies
    Tweet Katie Meurin, of Komarketing Associates, an SEO firm, posted a stat that I found interesting in her post, “ 15 Content Marketing and Social Media Takeaways from the B2B Marketing Summit.” ” Of the 79% of B2B marketers using social media, only 28% use a blog. Why do I say this? We need to write about it.”
  • B2BMARKETINGSMARTS  |  MONDAY, APRIL 29, 2013
    [B2B] Why B2B marketers must read this book on lead generation.
    It covers all the channels and all the practices necessary to achieve successful B2B marketing [.] Why B2B marketers must read this book on lead generation. The title of David Scott’s new book “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI” is a bit misleading.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [B2B] 11 B2B Website Mistakes and How to Avoid Them
    Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing! Did we miss any?
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] Seven Habits of Highly Effective B2B Websites
    Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. 1.     Design for Humans. Don’t make a mess out of it.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 11, 2012
    [B2B] 4 Ways B2B Marketers Can Take Advantage of Instagram
    Yet, B2B companies haven’t taken to those fuzzy filters like their B2C counterparts. The truth is Instagram offers a number of effective b2b marketing tactics your brand should be taking advantage of – from raising awareness to engaging prospects and leads. Here we outline 4 ways B2B marketers can use Instagram. That’s too bad.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [B2B] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.
  • B2BMARKETINGSMARTS  |  MONDAY, FEBRUARY 4, 2013
    [B2B] A dangerous oversight in B2B marketing.
    Most of the content posted here addresses the B2B marketing efforts necessary to attract leads, nurture them and convert those leads into customers. So the last thing [.] A dangerous oversight in B2B marketing. Customer Loyalty Uncategorized B2B Marketing Customer Acquisition Customer Retentionis a post from: B2BMarketingSmarts.
  • B2BMARKETINGSMARTS  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] SEO Mistakes B2B Marketers Must Avoid
    I’m pleased to welcome guest blogger Brad Shorr to share his insight on one of today’s most important B2B marketing topics — SEO. “SEO campaign,” a phrase […] SEO Mistakes B2B Marketers Must Avoid is a post from: B2BMarketingSmarts. B2B Lead Generation keywords Lead Generation SEO traffic
  • B2BMARKETINGSMARTS  |  MONDAY, MARCH 8, 2010
    [B2B] If B2B marketers do nothing else, they should follow these 9 rules.
    Recent interviewee Joe Lethert of Perfomark gave two answers that were so on-target for B2B marketing best practices that I feel they are worth sharing. This isn’t new advice. I and other B2B marketing bloggers have shared this information many times in many forms. If you don’t have one, build it. Measure everything.
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