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  • B2BMARKETINGSMARTS  |  MONDAY, AUGUST 1, 2011
    [B2B] How intuitive is B2B direct marketing?
    How intuitive is B2B direct marketing? B2B Content B2B Direct Mail Marketing B2B Email Marketing B2B Internet Marketing B2B Marketing Best Practices B2B Marketing Creative B2B Marketing Content B2B Marketing Messaging Testingis a post from: B2BMarketingSmarts.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [B2B] B2B Marketers Must Be Transparent to Build Trust
    Marketing Soapbox b2b marketing trust 'Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 15, 2010
    [B2B] 10 Posts That Re-Energize Your B2B Blog
    Anyone who publishes a B2B blog for their company, their client, or even themselves, eventually reaches a point where they struggle to write the next post. Related posts: 5 Ways To Turn Your B2B Blog Into A Lead Generation Tool One of my favorite things about writing about B2B and. Update Your Most Viewed Post.
  • LEADER NETWORKS  |  WEDNESDAY, FEBRUARY 16, 2011
    [B2B] 71 Top Online Customer Communities: The Big List
    Some recent posts, in case you missed them, are " 6 Reasons Firms Build Customer Communities " and " Spot the Winners: Three Patterns for B2B Community Success ," which identifies the common characteristics of successful customer community builders. Online Communities B2B customer communitiesSaaS4Channel.nl
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 19, 2012
    [B2B] Social Media Does Not Influence B2B Buyers
    of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.
  • THE CONTENT FACTOR  |  MONDAY, APRIL 12, 2010
    [B2B] B2B Publishers: Guardians of Truth
    When I read the declaration "B2B marketers are the new publishers" I both cheer and cringe. Tags: Business to Business (B2B cheer because publisher are empowered--"publishing" means taking charge of an entire platform of content. cringe because with power comes responsibility, and publishing is a big commitment to the readership (i.e.,
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 6, 2012
    [B2B] Build CMO Power by Driving Revenue in B2B: An Interview with The CMO Club
    The interview was focused on how to build CMO power by driving revenue in B2B. For more advice on how to build CMO power check out the following slides: Building CMO Power by Driving Revenue in B2B. B2B Marketing Modern B2B MarketingIn turn, this causes marketers to appear as a cost center rather than a revenue generator.
  • FATHOM  |  MONDAY, DECEMBER 3, 2012
    [B2B] Engage B2B Technology Decision-Makers with Social Media
    For the B2B marketing executive, social media is routinely left absent from their marketing plans – with many believing that its practice should be restricted to the B2C environment. Social … Continue reading → The post Engage B2B Technology Decision-Makers with Social Media appeared first on Fathom.
  • PWB MARKETING BLOG  |  SUNDAY, NOVEMBER 13, 2011
    [B2B] B2B Social Media On The Rise [Infographic]
    Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. B2B Social Media MediaDon’t wait. Your customers are there.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [B2B] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). Maybe not.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [B2B] 3 Demand Generation Dangers in a B2B Blog Redesign
    And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). Maybe not.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 30, 2013
    [B2B] The B2B Marketing Technology Adoption Curve
    As we look towards the future, we mapped out our version of the “B2B Marketing Technology Adoption Curve.” Marketing Automation Technology Thought Leadership adoption curve b2b marketing technology Key takeaways: 1. Most marketers, at this point, understand that email marketing must be part of their playbook.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 30, 2013
    [B2B] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
    'Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.
  • LEAD VIEWS  |  TUESDAY, AUGUST 28, 2012
    [B2B] 7 Habits of Highly Effective Marketers
    B2B marketing B2B Sales effective marketers marketers stephen coveyWe want to follow up the recent tribute to Stephen Covey by sharing our thoughts about the 7 habits of highly effective marketers. Treat the sales team like family. Generating leads and closing. [[ This is a content summary only.
  • B2BMARKETINGSMARTS  |  THURSDAY, SEPTEMBER 6, 2012
    [B2B] B2B marketing efforts that deliver big payoffs.
    B2B marketers get hammered daily with so many pieces of advice that it’s hard to know what to do next. B2B marketing efforts that deliver big payoffs. B2B Email Marketing B2B Inbound Marketing Outbound B2B Marketing B2B Marketing B2B Marketing Best Practices Marketing with Video
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 27, 2010
    [B2B] Eloqua Grande Guides: B2B Marketing Can (and Should) Be Fun
    What I like best about this campaign is that Eloqua is seeking to educate people — the foundation of successful B2B marketing — while having some fun in the process. Tags: B2B Integrated Marketing B2B Marketing B2B Social Media B2B Web Content Tweet. Campaign goal is more than just buzz.
  • B2B MEMES  |  THURSDAY, OCTOBER 4, 2012
    [B2B] Beats vs. Obsessions: More Lessons for B2B from Quartz
    In fact, for the B2B world in particular, it is a crucial concept. The arbitrary distinctions and categories that characterize traditional B2B publishing—think yearly editorial calendars, ad/edit ratios, “controlled circulation”—make such reframing impossible. In almost every way, the B2B print model is poorly suited to this pursuit.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [B2B] Winning With Customers – B2B Playbook Review
    m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  About the Author: George Hollister is a B2B Practice Leader with  SIGMA Marketing Group , a marketing analytics agency. George Hollister. Start with “Friendlies”. Resources: www.winningwithcustomers.com.
  • THE CONTENT FACTOR  |  TUESDAY, JULY 6, 2010
    [B2B] Dig Deep with B2B Buyer Personas
    Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Tags: Business to Business (B2B) Web Copy Writing Now our team is working with several clients to really drive this concept home, and apply personas more aggressively to the content they are creating. read more.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [B2B] 10 Winning B2B Marketing Habits to Adopt in 2011
    After you have set your SMART (specific, measurable, attainable, realistic and timely) goals, it is a good idea to examine the types of habits that will make you a better B2B marketer in 2011, and benefit your company in a big way.  You can use our B2B Marketing Effectiveness Checklist to analyze your own strengths and weaknesses.  .
  • LEAD VIEWS  |  WEDNESDAY, NOVEMBER 7, 2012
    [B2B] Beyond Standard Landing Pages
    B2B marketing B2B Marketing Online b2b cta Demand Generation gamification landing page whitepaperMost of us are familiar with the required elements of a good landing page. LeadFormix has documented the essentials in a whitepaper, and there are lots of studies, opinions and examples on the. [[ This is a content summary only.
  • THE POINT  |  FRIDAY, DECEMBER 17, 2010
    [B2B] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
    Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. HS) What’s different about the B2B selling process compared to say, 5 or 10 years ago? Fast forward to today.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 13, 2012
    [B2B] All Your B2B Lead Generation Questions Answered
    Building Granular B2B Profiles in Marketing Automation. Is Your B2B Marketing Campaign Reaching the Right People? B2B Marketing Ideas B2B Marketing marketing eventWe also have a very special guest joining us,  Brian Massey, The Conversion ScientistTM. How to Build Precision Lead Lists. We can’t wait to see you!
  • SALES LEAD INSIGHTS  |  MONDAY, NOVEMBER 9, 2009
    [B2B] Your B2B Lead Generation Budget: Start by Cutting It Into Thirds
    Use the first third of your B2B lead generation budget for Internet marketing. Improving your website so it does a better job of helping visitors move from awareness to inquiry to consideration to purchase (Help yourself to my complimentary Web site design checklists for B2B marketers.). Use the final third for everything else.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [B2B] Using Social Media for B2B Sales
    Yesterday, I gave a Biznology Webinar called, “Using Social Media for B2B Sales.” ”   B2B marketing and sales have always been divided, but those days are over. Social media is a tool and B2B marketers and sales people must both use it. How do you decide which group handles social media? It’s both.
  • B2BMARKETINGSMARTS  |  TUESDAY, SEPTEMBER 6, 2011
    [B2B] B2B marketing automation hindsight.
    If a B2B company is not using marketing automation yet, they could feel behind the times. B2B marketing automation hindsight. B2B Marketing Automation Lead Handling and Nurturing CRM Nurturing VendorMarketing experts have been beating the drum of marketing automation for quite some time now. is a post from: B2BMarketingSmarts.
  • THE CONTENT FACTOR  |  TUESDAY, APRIL 20, 2010
    [B2B] How To Craft Content to 4 Stages of the B2B Buying Cycle
    I talk with B2B companies who are on board with content marketing as a concept, but don't know where to start. Tags: B2B Buying Cycle Business to Business (B2B) Content Strategy What makes content "good" for their particular buyers? And how can their content be more compelling than their competitor's? read more.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [B2B] Building Your B2B Marketing Database
    Your most important tool in B2B is, arguably, the marketing database.  In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.”   So what goes into a marketing database?  Here are the elements you are likely to want to capture and maintain in a B2B marketing database.
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 25, 2011
    [B2B] 10+ Ways To Use B2B Social Media In Your Business
    Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Skin your YouTube page. Tweet with them.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [B2B] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! Basically.2% Email this to a friend? Share this on Facebook.
  • SALES LEAD INSIGHTS  |  FRIDAY, JANUARY 29, 2010
    [B2B] The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)!
    We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book. Here’s how: Use our special survey link to tell us what you think are the top 10 B2B marketing mistakes that others make. Tags: B2B marketing News
  • SALES LEAD INSIGHTS  |  TUESDAY, FEBRUARY 23, 2010
    [B2B] B2B e-newsletters: Three bits of advice
    What best advice would you give your fellow B2B marketers about e-newsletters? Tags: B2B marketing B2B marketing tools A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" Make sure compelling copy is visible in the upper left corner.
  • LEAD VIEWS  |  SATURDAY, AUGUST 4, 2012
    [B2B] B2B Marketing Automation [INFOGRAPHIC]
    Today as the planet’s foremost sporting event is on we look at what the B2B marketing landscape can imbibe from the spirit of the games. America’s most decorated gymnast, Shannon Miller once said, “At the Olympics, you (are) there to do a job. feel you should take it seriously. You should be respectful.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 30, 2013
    [B2B] What’s Happening in the World of B2B Online Marketing?
    'While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: Making the Case for Unlocking Gated Content. B2B Web Strategy
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 19, 2012
    [B2B] Should You Hire a B2B Marketing Guru or Practitioner?
    So what does this have to do with B2B marketing?  The title of this post is Should you Hire a B2B Marketing Guru or Practitioner, but there is a third choice. The world of B2B marketing and sales is a tough and unforgiving place that rewards practical solutions over theories and execution over planning. B2B Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 12, 2013
    [B2B] Why Is B2B Marketing Automation Growing So Slowly?
    Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.*
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [B2B] Fast Lead Response Keeps B2B Leads from Going Stale
    'Last month, I spoke about lead metrics and ROI at the B2B Leads Conference in New York. Most had case studies or industry data to support their claim that lead response time is a key B2B leads metric. of B2B leads are never called. Technorati Tags: B2B Leads , Lead Response , Sales Development.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [B2B] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Furthermore, B2B companies can begin to interact with that individual in other, more personal ways.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 11, 2011
    [B2B] Another Estimate of B2B Marketing Automation Revenue
    Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee. don’t know the B2B fraction of Unica, Alterian or Neolane’s revenues, but it’s probably quite low: let's guess 15%. That’s pretty darn close to my $200,000 standard.
  • PR MEETS MARKETING  |  MONDAY, AUGUST 23, 2010
    [B2B] Geolocation Services for B2B
    Tags: marketing technology B2B Customer Business-to-business Facebook Places mobility wireless geolocation Morrison & Foerster
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 21, 2012
    [B2B] 5 B2B Brands That “Get” Storytelling
    As content marketing and brand journalism takes hold, better corporate storytelling examples have emerged, especially in B2B marketing where sales cycles are long and the need to engage an audience is pivotal. With that in mind, we wanted to point out some examples of B2B brands that truly get corporate storytelling. Cisco. Intel.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 3, 2012
    [B2B] A Dozen B2B Marketing Mantras for 2012
    Technorati Tags: B2B Marketing , Marketing , Marketing Strategy. B2B Marketing Marketing Marketing StrategyThe Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year.  Continually improve the results that you deliver.  There is no try.”
  • CK'S B2B BLOG  |  SUNDAY, MAY 15, 2011
    [B2B] High-Octane Speech. Heavy-Duty Mobile. 100% B2B Message.
    In but one month from now, the most-important, most buzzed over, and most advancing B2B event of the year will be in full swing and I'm armed and ready with a high-octane, high-energy, heavy-duty mobile marketing message laser targeted just for B2Bs. I'll be presenting on The Mobile Revolution & B2B ( Get the paper here!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 12, 2014
    [B2B] B2B Marketing Automation Vendor Strategies: What's Worked and What's Next
    'I recently did a study of the strategies of B2B marketing automation vendors. b2b marketing automation marketing automation vendor strategies The research identified 28 different strategies which fell into six major groups. Most vendors used more than one strategy. Shading indicates the relative frequency of each strategy.
  • GREAT B2B MARKETING  |  MONDAY, OCTOBER 18, 2010
    [B2B] The Perils of Perfectionism in B2B Marketing
    But a lot of what we do in B2B marketing is blocking and tackling and it is usually more important to make a lot of good stuff happen instead of a little bit of perfect stuff.  . Technorati Tags: B2B Marketer , B2B Marketing , Marketing Strategy. Tags: B2B Marketer B2B Marketing Marketing Strategy
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 31, 2013
    [B2B] 5 Creative Ways B2B Marketers Can Use Twitter’s Vine
    From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already. That’s what I’m talking about. No auto-blaring audio when you reach a page with a Vine video!).
  • SALES LEAD INSIGHTS  |  MONDAY, JULY 9, 2012
    [B2B] B2B Lead Generation: Getting on the same page
    always recommend to my sale lead consulting clients that they create a gloss ary of terms related to their B2B lead generation progra m s. B2B Lead Generation Sales lead generationA lead is a lead. Or is it? To reduce misunderstandings. Here's a first draft of a glossary I gave one of my clients to help them get started writing theirs.
  • B2BMARKETINGSMARTS  |  MONDAY, APRIL 11, 2011
    [B2B] The 3 most important rules in B2B marketing copy.
    However, if a B2B marketer sees his or her favorite marketing copy phrase on the “Richards’ Quadrant,&# they should run and hide. That also goes for ROI, SFA, CRM, ERP and dozens of other B2B acronyms. Reading B2B marketing messages should be easy, not hard work. Say:    Get more done faster.
  • B2B MARKETING BLOG  |  THURSDAY, FEBRUARY 23, 2012
    [B2B] Is Your B2B Website Responsive?
    Interactive Web-centric marketing B2B B2B Marketing websiteAs my colleagues have pointed out in previous posts, mobile technology is growing at an ever-accelerating pace. Where users are accessing information is becoming more and more unpredictable. So is your website currently able to be responsive on any device?
  • B2BMARKETINGSMARTS  |  MONDAY, MARCH 28, 2011
    [B2B] Ideas to help break the B2B automated marketing content barrier.
    Brian is the organizer of the LinkedIn B2B Marketing Roundtable of which I am a member. Instead of the speaker being a B2B marketing resource, this Webinar was a real-life case study presented by a true B2B marketer, Michelle Levy, Associate Vice President of Marketing Programs for ECI Telecom. But it doesn’t have to be.
  • ACSELLERANT  |  TUESDAY, APRIL 1, 2014
    [B2B] How to Turn Your Marketing Messages into Visual B2B Stories
    'In our previous posts we made the case for storytelling in your B2B content marketing. Chances are you’re selling a product or service that doesn’t lend itself to storytelling. […] The post How to Turn Your Marketing Messages into Visual B2B Stories appeared first on acSellerant Video Studios -- Stories Sell. It isn’t easy.
  • FUNNEL FOCUS  |  FRIDAY, FEBRUARY 24, 2012
    [B2B] Why B2B Buyers are Like ‘The Bachelor’
    My presentation started with a brief discussion of the B2B Buyer’s Journey – the path that buyer’s take when going from lead to satisfied (or dissatisfied) customer.  As I switched my attention back and forth between my presentation and the show, I had a shocking revelation: B2B buyers are exactly like The Bachelor!
  • B2BMARKETINGSMARTS  |  WEDNESDAY, JANUARY 19, 2011
    [B2B] The two biggest B2B marketing campaign essentials.
    Today’s B2B marketing directors have a long list of marketing options from which to choose: automated email marketing, direct mail lead generation, telemarketing, customer profiling, database enhancement, content creation, Web site re-designs, social media initiatives, trade shows, user conferences — the very scope boggles the mind.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 17, 2013
    [B2B] Criteria of a Powerful B2B Lead Generation Engine
    By the way, we have a great e-book on how to generate qualified B2B leads. Technorati Tags: B2B Leads , Lead Generation , Leads. B2B Leads Lead Generation Leads 'My team and I are always preaching the doctrine the consistent and predictable lead generation “engine.” Feel free to download a complimentary copy.  .
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, OCTOBER 17, 2011
    [B2B] Why Blogging Makes Sense for Small B2B Companies
    Tweet Katie Meurin, of Komarketing Associates, an SEO firm, posted a stat that I found interesting in her post, “ 15 Content Marketing and Social Media Takeaways from the B2B Marketing Summit.” ” Of the 79% of B2B marketers using social media, only 28% use a blog. Why do I say this? We need to write about it.”
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 20, 2012
    [B2B] B2B Companies Can Target LinkedIn Updates
    One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. Does this kind of targeting and segmentation make sense for your B2B company on LinkedIn? LinkedIn now lets companies target their status updates by a variety of factors.
  • THE B2B RESEARCH BLOG  |  FRIDAY, MARCH 16, 2012
    [B2B] Who owns your brand? B2B brand perceptions research
    Despite this, the B2B Barometer survey reveals that the majority (62 per cent) of B2B marketers don’t research external brand perceptions.  But let’s not forget that B2B buyers have emotions too.  B2B branding B2B market research B2B research techniques brand perceptions research Brand surveys
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 7, 2011
    [B2B] 8 Reasons Why B2B Social Media is Easier than B2C
    Although social media is seldom “easy,&# there are some distinct advantages that B2B companies have over B2C brands in the social media space.  Here’s a list of 8 reasons why B2B social media is easier than B2C: 1. It tends to be a more impulsive or emotional buying decision than B2B. B2B content has a long tail.
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [B2B] Creating an Effective B2B Marketing Machine
    ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. Good B2B marketing isn’t a matter of spectacular and overnight success, but rather a steady, upward climb. Technorati Tags: B2B Marketing , marketing machine , Pull Marketing. B2B Marketing Pull Marketing marketing machine
  • B2BMARKETINGSMARTS  |  MONDAY, JUNE 18, 2012
    [B2B] Great B2B content deserves greater B2B marketing.
    As a B2B marketer trying to pay attention to what other marketers are doing, I see so much stuff that it’s hard to really grab my attention, but someone did today and I’m excited to share it with you. Great B2B content deserves greater B2B marketing. is a post from: B2BMarketingSmarts.
  • B2BMARKETINGSMARTS  |  MONDAY, SEPTEMBER 19, 2011
    [B2B] 3 simple technologies B2B marketers can love.
    Has the day come when technology can replace the B2B marketer? But two Web-based analysis tools, and a tool for interacting with B2B event attendees, may help them be a lot more effective. 3 simple technologies B2B marketers can love. think not. AttentionWizard.com is a “Visual Attention Prediction Tool for Landing Pages.&#
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 12, 2013
    [B2B] Research: The 3 social media secrets of B2B buyers
    But it is a survey with a twist because it doesn’t simply canvas marketer’s opinions — it also asks 500 European B2B procurement professionals about what they actually did while considering a real, major purchase over the last 12 months. B2B buyers: Social media curmudgeons? B2B buyers: Social media curmudgeons?
  • LEAD VIEWS  |  TUESDAY, FEBRUARY 28, 2012
    [B2B] Why B2B Marketing is like the Oscars
    Is there a lesson here somewhere for us B2B marketers? Related posts: 4 Things B2B Marketers Should Focus on in 2012 2012 is almost here and as I prepare myself to. Things B2B Marketers Should Focus on in 2012 2012 is almost here and as I prepare myself to.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 15, 2012
    [B2B] B2B Email Benchmarks: Answers Vary Widely
    Arguably all Eloqua clients would be relevant to marketing automation users, but the most relevant for true B2B would include Manufacturing, High Tech, and Business Services: And the detail. But they only provide one category for B2B Products and Services, plus another for Business Publishing. Here is the U.S. Signup.to in the UK.
  • SALES LEAD INSIGHTS  |  WEDNESDAY, FEBRUARY 10, 2010
    [B2B] Increasing B2B Lead Management ROI: 4 Key Performance Indicators
    Although the findings are not news to me or my clients, a recent research study about increasing B2B sales lead management ROI is worth mentioning. Read my short post titled B2B Sales Lead Generation Is Easy: Four Rights Will Get You There. What are your thoughts about the four KPIs that increase the ROI from B2B sales lead management?
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JUNE 18, 2012
    [B2B] Generating B2B Website Leads – 31 Tips!
    If you missed my Facebook campaign in May on generating leads for your small business B2B Website, you can now access the entire presentation via SlideShare. 31 Tips for Generating B2B Website Leads. B2B Web MarketingPlease share this with your network. Thank you! And, if you like it, consider following me on Facebook.
  • B2B MARKETING TRACTION  |  TUESDAY, MARCH 27, 2012
    [B2B] 12 Benefits of Blogging for B2B Marketers
    Is blogging worth it for B2B marketers? What other benefits have you received from your B2B blog? Blogging b2b blog content marketing SEO social mediaHere are 12 benefits business to business marketers can gain from blogging. Add value for prospects and customers. Create credibility for your business. Please comment below.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 18, 2010
    [B2B] B2B Marketing ROI – Are You There Yet?
    As a B2B marketer, I have a special interest in the state of B2B direct marketing, so I focused on the conversations that I’d had with other B2B marketers and compared them to the conversations that I had with our consumer marketing brethren. George Hollister. DMA:2010. But you already knew that.   Are you there yet?
  • THE CONTENT FACTOR  |  MONDAY, SEPTEMBER 13, 2010
    [B2B] Why Outsource B2B Content Marketing? Reasons Abound.
    Tags: Better Corporate Writing Business to Business (B2B) Content Marketing
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [B2B] 42 B2B Marketing Acronyms and Abbreviations
    Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [B2B] Create an Unstoppable B2B Sales Machine – Part 1
    In B2B marketing, the sales department is usually your most important customer, and if they fail, you fail. hope you find these keys useful in creating your own unstoppable B2B sales machine.  B2B Leads B2B Marketing B2B Sales Sales Machine 'My blog posts and articles mostly deal with marketing issues.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 29, 2012
    [B2B] Should businesses ignore Facebook for B2B marketing?
    The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. B2B marketing Infographics Social media marketing B2B Facebook LinkedInHowever, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 23, 2011
    [B2B] Secret to a Killer B2B Social Media Program
    The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Valuable B2B content can include white papers, industry research, etc. B2B Social Media Content Marketing Demand Generation Facebook MediaFrustrated.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 28, 2013
    [B2B] B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen
    Lead Generation B2B marketing tips B2B test best practices Conversion rate optimization form optimization lead generation 'Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. Live test background. Control. Treatment #1. Treatment #2.
  • MARKETING FINGER  |  MONDAY, JUNE 21, 2010
    [B2B] Social Media Statistics for B2B Marketers
    Here is a new, must-see video for B2B marketers interested in social media. The use of social media by B2B companies is validated by business purchasers. Tags: b2b marketing social media statistics stats trends video It has been prepared by our friends at Earnest Agency in the UK.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [B2B] B2B prospecting data just keeps getting better
    The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.  B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and  job role/title.
  • B2BMARKETINGSMARTS  |  MONDAY, MARCH 8, 2010
    [B2B] If B2B marketers do nothing else, they should follow these 9 rules.
    Recent interviewee Joe Lethert of Perfomark gave two answers that were so on-target for B2B marketing best practices that I feel they are worth sharing. and other B2B marketing bloggers have shared this information many times in many forms. If you don’t have one, build it. Shoot for depth in your profiles. Measure everything.
  • SALES LEAD INSIGHTS  |  THURSDAY, MARCH 31, 2011
    [B2B] When it comes to using B2B marketing to generate leads, Nike’s right.
    A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. B2B Lead Generation B2B marketinghave to admit that I’m a bit of a perfectionist. could easily find myself fiddling with my marketing communications plans, campaigns or materials for months. In other words, stop thinking about it. How about you?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 18, 2013
    [B2B] Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?
    While Gmail’s tabbed inbox has incited its fair share of panic in the marketing world since its rollout a few months ago, does it prove to be something you should be concerned about as a B2B marketer? In the B2B marketplace, you’re dealing with deliverability to in-house email platforms, so this won’t be an issue, right?
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [B2B] A Social Media Strategy for B2B Marketers
    'Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing? b2b Facebook LinkedIn marketing SlideShare twitter LinkedIn. Twitter.
  • B2BMARKETINGSMARTS  |  MONDAY, DECEMBER 28, 2009
    [B2B] Smart B2B marketing calls to action for 2010.
    That’s why I was delighted to see Bill Gadless of B2B Web Strategy pass along advice from Jim Logan in “ Try adding a call to action to the end of your white papers.&#. Tags: B2B Content B2B Lead Nurturing Lead Handling Social media B2B Marketing Messaging Call to Action Nurturing Targeted Marketing
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] Seven Habits of Highly Effective B2B Websites
    Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. The top B2B marketers have a call-to-action on every landing page.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, APRIL 20, 2010
    [B2B] Meaningful Metrics for B2B Blogging
    Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. Tags: B2B Social Media b2b blogging b2b seo content marketing After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, FEBRUARY 19, 2014
    [B2B] Survey Says: Testimonials Give B2B Vendors Credibility
    We wanted to know what B2B buyers do once they get to a vendor website. When B2B buyers come to a vendor website, they look for specific elements. The post Survey Says: Testimonials Give B2B Vendors Credibility appeared first on Dianna Huff. B2B Web Usability Report Survey Data Testimonials Vendor Credibility Credibility.
  • SALES LEAD INSIGHTS  |  FRIDAY, APRIL 16, 2010
    [B2B] Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th
    If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 22, 2012
    [B2B] B2B Marketers Need Every-Click Attribution
    One of the beautiful things about digital B2B marketing is the ability to attribute behavior and engagement for prospects across a variety of channels that may be included in our marketing mix. The mandate for B2B marketers today is to prove that their online marketing programs are contributing to downstream revenues. Webinars.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JUNE 19, 2012
    [B2B] Facebook B2B Content Campaign Increases Reach
    Engagement is tough for B2B. That’s because many marketers (myself included) approach it with a traditional B2B mindset — in other words, let’s sell some stuff, an idea Eric Wittlake talks about in his post, “ Social Media Does Not Influence B2B Buyers.” My campaign was pretty simple.
  • CK'S B2B BLOG  |  SATURDAY, APRIL 9, 2011
    [B2B] Must-Have Road Map For B2Bs: The Mobile Revolution & B2B
    5 Marketing Imperatives • 10 B2B Examples • 7 Lesson-Rich Videos. "B2B companies must align their marketing with the profound, permanent shifts that mobile is driving across their core audiences. And as B2B marketers charged with serving those business markets, we too must change. B2B Mobile Marketing
  • B2BMARKETINGSMARTS  |  WEDNESDAY, JANUARY 5, 2011
    [B2B] For B2B marketing success in 2011 — start with the data.
    With a database attached to each of them, it can be very tempting for B2B marketers to just tap that data for marketing purposes. This requires: Before-and-After Snapshots: Showing what a group of prospects looked like before they were targeted by a B2B marketing campaign. But that’s not considered a best practice. None are customers.
  • LEADER NETWORKS  |  FRIDAY, MARCH 1, 2013
    [B2B] Spotlight on Cognizant's B2B Online Community
    B2B online customer communities are often the elusive queen of the social business world- gated, private and not often in the limelight, but powerful to the companies that host them. Question: Do you have any advice or lessons learned for other B2B companies seeking to build an online community to service their customers?
  • LEAD VIEWS  |  TUESDAY, APRIL 17, 2012
    [B2B] 5 Important Skills for B2B Marketing in a Digital World
    B2B Marketing Online B2B Social media B2B marketing Content Marketing SEO Web Content apps Demand Generation Search engine optimization social media websitesIn the 20th century, traditional marketing typically meant that vendors searched for customers. In the 21st century, a technology revolution (e.g., Social Media. Websites.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 13, 2014
    [B2B] B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?
    This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. Social Media B2B marketing b2b social media demand generation Email marketing lead generation marketing strategy marketing tactics Meagen asked.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, DECEMBER 8, 2010
    [B2B] 4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster.
    This is especially a problem in the fall because, although September and October are traditionally terrific months for B2B marketing efforts, November and December are full of breaks and holidays that typically reduce results. I love my clients. Programs that should take a few weeks often take months. Here are his four great suggestions: 1.
  • VIEWPOINT  |  THURSDAY, MAY 29, 2014
    [B2B] AGILE SELLING by Jill Konrath
    B2B Sales 'Jill is the author of “SNAP SELLING” and her latest novel “AGILE SELLING” is out today. “AGILE SELLING” is not a book with a new sales methodology; it is a philosophy of living for highly skilled sales executives. Home in on the business case for making a change. Maximize your productivity.
  • LEAD VIEWS  |  TUESDAY, MAY 3, 2011
    [B2B] 8 Ways To Use LinkedIn Effectively As A B2B Marketing Platform
    To make things simpler for all who use the LinkedIn platform, we decided to put together a simple info-graphic, which shows the various ways, individuals, marketers and companies can use LinkedIn as an effective B2B marketing platform. B2B Marketing & Lead Generation predictions for 2011!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [B2B] 5 Ways B2B Can Learn from B2C Marketers
    But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow. You’ll be forgiven if you.
  • EARNEST ABOUT B2B  |  THURSDAY, DECEMBER 19, 2013
    [B2B] This is the year that was: B2B Marketing 2013 Crunched
    'All the facts, the stats, the quotes and more in B2B Marketing in 2013. It''s been another heady year for B2B marketers. This Slideshare brings together a pick of the facts, statistics and quotes from the year - to hopefully provide a useful guide for B2B marketers of the year that was in 2013. All the best, Earnest.
  • LEAD VIEWS  |  FRIDAY, SEPTEMBER 7, 2012
    [B2B] SlideShare for B2B Marketing [INFOGRAPHIC]
    B2B marketing B2B Social Media Marketing Content Creation Strategies Content Marketing online marketing b2b marketer infographics slide shareEver used your decks as a content marketing tool? Oh so boring, you think? Heck, no. Visit my website for full links, other content, and more! ]].
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 14, 2012
    [B2B] B2B Marketers: How to Use LinkedIn Endorsements
    LinkedIn b2b marketing social mediaLinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! This blog post is about how endorsements work and how to use this new feature in a practical and professional manner. I’ll write about my opinion that it’s too easy in another post.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [B2B] How to Increase Customer Loyalty through B2B Marketing
    'Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Marketing Implementation b2b customer marketing Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Do they want to subscribe to your eLetter?
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