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  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 6, 2014
    [B2B] The Domino Theory of B2B Content Marketing
    That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales? That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. Photo attribution: Pixel.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 22, 2012
    [B2B] B2B Marketers Are Turning Away Prospects
    According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Does Your Content Create A Barrier?
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 7, 2013
    [B2B] Mobile Marketing: What 4 top B2B companies can teach us about mobile
    It won’t be too long before it starts happening in the B2B world. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 6, 2016
    [B2B] The 10 most fascinating people in B2B Marketing in 2015
    With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. Recently, SLMA launched its own list of “most inspiring” marketers , which just goes to prove my point that B2B marketing is booming with talent and visionaries. 
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 12, 2016
    [B2B] How to Leverage Content Marketing in “Boring” B2B Industries
    Some content you could create surrounding B2B industries includes: videos and photos of company events or office goings-on, blog posts from employees on what it’s like to work for the company, or e-books and long-form content that explains your culture, mission, and values. B2B Online Marketing Blog Content Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [B2B] Where’s the Passion in B2B Marketing?
    In this age of automation, depersonalization, scoring and measurement, I’m not seeing the human touch and connection in B2B marketing. Tweet I’m writing this post at Dreamforce 2014. This was 142-country study of 180 million employees called the  State of the Global Workplace. According to this study, the U.S., completely agree.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 5, 2015
    [B2B] How B2B Marketers Can Leverage Social Media Product Advertising
    With the arrival of these new types of ads, B2B marketers are also given new opportunities for promotion and awareness of e-commerce inventory in particular. In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers. Advertising Rules.
  • THE B2B RESEARCH BLOG  |  MONDAY, OCTOBER 24, 2011
    [B2B] Financial benchmarks for B2B marketing agencies
    If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps.  . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m).
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 18, 2014
    [B2B] 4 Myths About B2B Marketing That Everyone Thinks are True
    There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Here are some assumptions that many marketers and other professionals take as fact with in the B2B marketing industry that aren’t always true. B2B Marketing is Boring. B2B marketing isn’t boring at all.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 1, 2016
    [B2B] The B2B Marketing Valley of Death
    B2B MarketingAs an entrepreneur who has been both the recipient and provider of angel investment funds, I really enjoyed a recent […].
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [B2B] Bombora Feeds B2B Data to Everyone
    We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. It built a network of B2B publishers to sell ads and gather data about their site visitors. Bombora’s core business is assembling data about B2B companies and individuals. To which you probably say, who cares? Fair enough.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [B2B] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    And, yes, this does work for B2B marketing! For some example of B2b Pinterest success, take a look at this board of major B2B brand pinners created by CaptureHits Marketing. For B2B inspiration, check out enterprise software company Contently’s list of 5 top B2b Instagram accounts. b2b marketing social medi
  • ANNUITAS  |  THURSDAY, MAY 7, 2015
    [B2B] What B2B Sales Does Not Get That B2B Marketing Does, or Do They?
    The report was based on data survey from 372 sales 75% of which were B2B sales people. Numerous studies have shown that today’s B2B buying process is somewhere between 50-70% complete before a buyer initiates contact with a vendor or sales rep from the vendor. Blog B2B Marketing Buyer 2.0 59% stated “gaining appointments”.
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [B2B] B2B Content Marketing That Drives Results
    The Payoff Earned from Effective B2B Content. Effective B2B content attracts visitors to your website, provides value for your social media outreach, converts website visitors to leads, and much more. High-quality B2B content delivers on a specific purpose: Attracts organic search traffic. Converts visitors to leads.
  • ANNUITAS  |  TUESDAY, MARCH 22, 2016
    [B2B] A Power Breakfast – B2B Marketing Style
    Understanding your buyers is the first rule in B2B marketing today and you do this by talking to your buyers, building out personas and then developing content that maps to your buyers and the buying committee throughout the journey. The post A Power Breakfast – B2B Marketing Style appeared first on ANNUITAS. Samantha Stone.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [B2B] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. B2B content marketing isn’t always about one piece of content equating to one sale.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 31, 2012
    [B2B] 4 Ways B2B Marketers Can Benefit from Pinterest
    Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? 1. These are just a few ideas about how B2B Marketers can use and benefit from Pinterest. Social Media/Web 2.0
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 24, 2013
    [B2B] 7 Blogging Mistakes B2B Marketers Make
    Corporate blogs are increasingly standard in B2B organizations. We have all seen the lackluster corporate blog. Some days, I wonder what went wrong. Others, I wonder why they thought they could get it right. Some companies even have an entire suite of blogs. Too often, it is clear they made one (or more) of these mistakes. 1. Social What?
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [B2B] 6 B2B Marketing Mistakes That Are Easy To Make
    Last week we shared 5 B2B marketing mistakes that are hard to avoid , and asked for your contributions to complete the list. Below are six more mistakes, including your contributions, that are deceptively easy to make in B2B marketing. 1. In Practice Strategy B2B marketing mistakes Assuming Your Audience is Just Like You. Wrong.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 4, 2015
    [B2B] Top Influencers In B2B Marketing
    We analyzed the B2B marketing discussion last year and earlier this year, and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing. Content Marketing
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 31, 2012
    [B2B] B2B Marketers Are Begging For Bad Data
    In B2B marketing, bad data represents a huge lost opportunity. Based on a recent study from DemandGen Report , most B2B buyers feel long registration forms are appropriate. Inaccurate contact information is one of the reasons the traditional approach to enterprise B2B lead generation is on its last legs and needs to be reimagined.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [B2B] How to Find Elusive B2B Buyers
    Few people appreciate overly aggressive marketers and sales people, and because of this fact, B2B prospects are becoming quite good at hiding from persistent marketers. Noted B2B marketer Christine Crandell wrote an interesting article  on this subject in Forbes Magazine. B2B B2B Buyer B2B Marketer B2B Prospects B2B Marketers
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [B2B] Big Data and B2B Marketing
    It isn’t just retailers who are figuring out how to combine big data and marketing, but also B2B companies. When a B2B company isn’t satisfied with its digital marketing mix, big data can be the key to turning things around. B2B Marketing Ideas Database Marketing Big Data Marketing marketing big data
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 31, 2011
    [B2B] How to REALLY Increase B2B Blog Traffic
    Explode Your B2B Blog Traffic. We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. B2B Blogging Communities. Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009. Do you know of a B2B blogging community we missed?
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [B2B] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The following infographic takes each section of elements and explains how they apply to the process of B2B marketing attribution tactics. Website. Twitter.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 31, 2015
    [B2B] Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection
    We’re closing in on the launch of our second annual B2B Website Usability Report. Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. What This Means for B2B Marketers. Stay tuned. Related Posts.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [B2B] New Report: Improve The B2B Buying Process With Social Proof Marketing
    In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [B2B] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. As mentioned earlier, if we missed a great B2B Twitter profile, please feel free to leave us a comment! Enjoy! . 1. Intel.
  • GREAT B2B MARKETING  |  WEDNESDAY, NOVEMBER 29, 0002
    [B2B] Top 6 Ways that Marketing Supports B2B Sales and Revenue
    Since the early days of B2B marketing and sales, marketing VPs have been asking that puzzling but oh-so-important question: “What […]. The post Top 6 Ways that Marketing Supports B2B Sales and Revenue appeared first on Great B2B Marketing. B2B Sales Revenue Sales and Marketing
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, DECEMBER 7, 2011
    [B2B] When the Going Gets Tough, B2B Marketers…
    B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. The trend holds true across the board even though the mix may be different depending on the size of a B2B company. Not surprisingly, they tend to spend less on trade shows.
  • TYPE A COMMUNICATIONS  |  MONDAY, NOVEMBER 2, 2015
    [B2B] Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
    November 3, 2015 B2B buyers are driving their buying process and brands are still trying to catch up. B2B Marketing Change Management Content Strategy DemandGenWhat does that mean for marketers? Companies that want to survive in. read more.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [B2B] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. 75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [B2B] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  Ruth P. Stevens. Chapman.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 28, 2012
    [B2B] How to Write the Perfect B2B Blog Post
    65% of B2B marketers used blogging last year , the third most popular tactic, according to the Content Marketing Institute. Blogging may be a preferred means of communicating with and engaging leads through the entire – often lengthy – sales cycle, but many in the B2B space struggle with it. It doesn’t have to be this way.
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [B2B] B2B's Digital Evolution
    B2B's Digital Evolution. Throughout 2011 and 2012, Google worked with CEBs Marketing Leadership Council to survey 1,500 business leaders who have recently been involved in major purchases for 22 large B2B organizations. B2B's Digital Evolution CEB puts forth a new paradigm (active). Think with Google. Search. Forum.
  • INFLUITIVE B2B  |  WEDNESDAY, APRIL 22, 2015
    [B2B] New Forrester Research: B2B Should Use B2C Customer Loyalty Principles
    For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [B2B] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. B2B Can Still Be Localized. B2B Online Marketing Blog Brand Management B2B Marketing small business traditional marketing Size Doesn’t Matter. Final Thoughts.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 20, 2015
    [B2B] How to Influence B2B Sales Prospects (Without Annoying Them)
    So it’s important to be extremely sensitive when conducting B2B sales calls with prospects. Let’s take a look at these 6 principles and see how we can use them to trustfully influence B2B prospects in sales development. 1. However, it can be trickier to apply in B2B. If you’re selling something, you need to be persuasive.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [B2B] Why The Most Effective B2B Marketing Tactic May Surprise You
    With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.
  • PROTEUS B2B MARKETING BLOG  |  WEDNESDAY, MAY 7, 2014
    [B2B] A B2B Webinar About B2B Webinars
    B2B Marketing B2B Business Tips content marketing marketing Webinars It was an interesting online presentation last week—a webinar on webinars. attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [B2B] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. It’s that time in the year again. source ). source ). source ).
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 17, 2016
    [B2B] 3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
    So let’s explore what you can do to match up your B2B content marketing and SEO, making them into a delicious pairing, the kind you could just gobble up and eat. Because that delicious pairing is synonymous with SEO and B2B content marketing. What areas are you focusing on for your SEO and B2B content marketing in 2017? But how?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [B2B] 5 Fresh B2B Marketing Stats & What They Mean to You
    One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. 94% of B2B Buyers Conduct Research Before Spending ( link ). Make it Easy.
  • BIZNOLOGY  |  THURSDAY, MAY 5, 2016
    [B2B] New York’s happiest B2B database marketer
    So after the session, I collared one of the hand-raisers, Adam Gelles, who turned out to be a partner at Marketing2Marketers, a B2B agency specializing in ad-sales marketing. Some—like Hoovers and Data.com—are typical for the B2B marketer, and some are unique to the advertising business, like trade journal circulation databases.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 31, 2016
    [B2B] The Biggest Contributor to B2B Revenue
    In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. The post The Biggest Contributor to B2B Revenue appeared first on B2B Lead Blog. Oracle. Marketo. HubSpot. Salesforce.com.  Just to name a few. Improved sales productivity.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 26, 2013
    [B2B] Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing
    The Number One rule in B2B marketing:  Never, ever, pass an unqualified lead to your sales force.  Because they’ll hate you in the morning…  But seriously, if the role of B2B marketing is to provide leverage to sales, then burdening a sales rep with a prospect who is not a realistic potential buyer is no help.  Industry. 
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 3, 2016
    [B2B] 8 Essential Google Analytics Reports For B2B Marketing
    This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. The post 8 Essential Google Analytics Reports For B2B Marketing appeared first on MLT Creative. Ideas@Work Blog B2B Analytics and Measurement B2B Marketing StrategyWant to take your skills to the next level?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 23, 2016
    [B2B] How B2B Marketers Can Connect Offline and Online Marketing
    As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers? recent KoMarketing news article really got me thinking about this.
  • SALESFUSION  |  WEDNESDAY, MAY 14, 2014
    [B2B] B2B Marketing Blogs
    The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. box icon="pencil" style="solid"].
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [B2B] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Image credit: BundlePost. Cross-Platform Social Media Strategy.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [B2B] 42 B2B Marketing Acronyms and Abbreviations
    Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?
  • BIZNOLOGY  |  THURSDAY, AUGUST 6, 2015
    [B2B] New directions for B2B data-driven marketing
    For us B2B marketers, the world is changing about as fast as we can stand.  My head spins at the speed with which new tools, applications, and approaches arrive on the scene. B2B marketing is rarely the leader in advancing data-driven marketing techniques.  Where does this all come from? Okay, we’re in the maelstrom. Like this post?
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [B2B] Twitter for B2B Marketing
    Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Twitter for B2B Marketing. The hashtag for these and other B2B Chat sessions is #b2bchat. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Or Twitter in general for B2B companies?
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [B2B] Buyer Personas in B2B Marketing
    Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? Information on their consumer profile is far less valuable in a B2B context.
  • BIZNOLOGY  |  FRIDAY, JUNE 27, 2014
    [B2B] B2B marketing is falling down on the job
    So I set down a list of oft-forgotten B2B marketing imperatives. Unlike consumer-facing companies, where Marketing owns the P&L and Sales is one of its levers, in B2B, Sales typically owns revenue responsibility.  hope readers will comment on other imperatives for successful B2B marketing today. What is going wrong here?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [B2B] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    Have you intentionally linked your sales, b2b marketing, and strategy? . That’s a lot of managerial time and effort as well as money, and the reality is that sales forces are, by far, the biggest and most important part of strategy execution for most firms, especially in B2B markets. If not, you’re in good company. Question 1.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 20, 2012
    [B2B] Is Pinterest Pointless for B2B Firms?
    But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone? Here’s the truth: for B2B brands, there’s a lot that can go wrong with Pinterest, and the benefits themselves are questionable.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [B2B] How to Be Creative in B2B PR
    Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks. Social PR b2b PR Heather Baker social PR
  • B2B LEAD GENERATION BLOG  |  SUNDAY, SEPTEMBER 16, 2012
    [B2B] B2B Marketing: 4 solutions to the most common challenges
    for MarketingSherpa’s B2B Summit 2012. Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): . Staley is a program manager. Their buying cycle.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [B2B] 4 B2B Marketing Strategies for Lead Generation
    Driving qualified leads is a pain point for many B2B marketers, as the pressure to generate these leads is increasing. Below I’ve outlined a few B2B marketing strategies to increase lead generation. have had tremendous success [humble brag] driving B2B leads through LinkedIn with organic and sponsored posts. Last But Not Least.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 5, 2014
    [B2B] Customer-Centric Marketing: Using metaphors in your B2B strategy
    There’s a common misconception that there’s a lack of beauty or poetry in B2B marketing, but Jacob and his team proved that these tasks are what a marketer makes of them. Lead Capture: How a B2B site redesign appealed to diversifying markets and increased conversion 81% [Full One Call Now video presentation from Summit].
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 4, 2015
    [B2B] Everyone Can Do More With New B2B Technology
    One of the most common ways we tend to define generational gaps today is by the way we think about B2B technology and how we let it influence our lives and our work. I can say that with some authority. Talking About My Generation And Yours. Can someone please explain to me the legitimate appeal of Snapchat?). It enhances that skill.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [B2B] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    That’s probably why business to business (B2B) is so often taken to be such a serious sphere – wrongly so, at least, in my personal opinion. To the contrary, in fact, some of the most memorable brands, organizations and individuals in B2B actually embrace their emotions, and connect with their audiences on very personal and human levels.
  • BIZNOLOGY  |  THURSDAY, JUNE 27, 2013
    [B2B] 7 steps to a better B2B landing page
    Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could.  I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects. Plan for it.
  • TYPE A COMMUNICATIONS  |  TUESDAY, MAY 3, 2016
    [B2B] 6 Business Skills Every B2B Marketer Must Master
    B2B Marketing Business Change ManagementMay 3, 2016 We’re barely into the week and I’ve already heard the same tale of woe from four different companies. They need a different kind of marketer. Well, to. read more.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [B2B] B2B Social Media: An Underutilized Method for Improving SEO Performance
    So, Why Does Social Matter to B2B Companies? B2B marketers use social media for completely different reasons than their B2C counterparts. Let’s look at two key social media strategies that a B2B company can implement to impact off-page SEO value. B2B Online Marketing Blog Social Media StrategiesLink Building.
  • SAZBEAN  |  FRIDAY, NOVEMBER 22, 2013
    [B2B] Tips & Trends for B2B Social Media Marketing Success
    English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. Lee Odden has some great tips and trends for B2B in this presentation. News & Notes
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 5, 2013
    [B2B] B2B content marketing research
    Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Content marketing works.  Focus on quality not quantity. Make time.
  • B2B IDEAS @ WORK  |  TUESDAY, DECEMBER 15, 2015
    [B2B] The 23 Best B2B Marketing Blogs of 2015
    Continual learning is indispensable to successful b2b marketing. ” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. The post The 23 Best B2B Marketing Blogs of 2015 appeared first on MLT Creative. Ideas@Work Blog B2B Content Marketing B2B Blogging
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [B2B] New developments in B2B marketing list acquisition
    Let’s look at what’s new in B2B lists these days. Many companies today use their marketing automation or CRM systems as their marketing databases, and populate them from a variety of internal and external sources. A new direction in B2B lists. It’s a good thing that the B2B list business is continuing to evolve in new directions.
  • ACT-ON  |  THURSDAY, APRIL 7, 2016
    [B2B] What Every B2B Marketer Needs to Know About Readability
    B2B marketers have named a perennial problem with producing engaging content. In the Content Marketing Institute and Marketing Profs 2016 B2B Content Marketing Trends report , “Producing engaging content” was the #1 challenge marketers face. Improving readability is a particularly excellent opportunity for B2B marketers.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 4, 2010
    [B2B] Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
    But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Don’t Let Your Focus Wander The “engage, start a conversation&# mantra that seems to be doing the rounds at the moment might be a bit misleading from a B2B perspective. clicks down. Or Does It? 5.
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 25, 2011
    [B2B] 10+ Ways To Use B2B Social Media In Your Business
    Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Skin your YouTube page. Tweet with them.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 5, 2011
    [B2B] Six Surprising B2B Content Marketing Ideas
    One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [B2B] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Ernst and Young. Know What Content Resonates.
  • BIZNOLOGY  |  MONDAY, DECEMBER 7, 2015
    [B2B] 5 B2B data trends
    The new world of B2B data! In the last 10-15 years, we have seen an explosion in B2B data world not only in the amount and availability of data, but the usages as well. This has lead to 5 significant trends in B2B database marketing. In addition, most B2B databases do not have full demographic or firmagraphic data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 30, 2011
    [B2B] B2B Marketers: 10 Ways to Juice Your Facebook Fan Page
    For B2B marketing professionals, Facebook can be just as bleak. Our newest presentation, “ 10 Ways to ‘Solve’ Facebook for B2B ” (hashtag #B2Bfacebook), highlights 10 actionable tips – real things you can start (or stop) doing to make a measurable difference in your Facebook marketing efforts. But it doesn’t have to be that way.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 2, 2015
    [B2B] The Benefits of a One-Page B2B Marketing Plan
    New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Marketing Planning b2b marketing plansMarketing is changing fast, and you have to change with the times. They work! ). Google changed its algorithms to favor quality content in the form of long blog posts.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 14, 2014
    [B2B] Use Digital Content to Shorten the B2B Sales Cycle
    It seems like everyone is talking about B2C and B2B content marketing. What types of digital content shorten the B2B sales cycle?  When it comes to shortening the B2B sales cycle, there is no right or wrong when it comes to content length.  Technorati Tags: B2B content marketing , B2B sales cycle , Digital content.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 23, 2015
    [B2B] Tips for your professional B2B corporate video production project
    As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. For these reasons, the use of B2B corporate video production is becoming more prevalent. Have good audio. Two cameras.
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [B2B] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [B2B] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Research from 1,396 B2B marketers. Here’s where things got interesting.
  • TYPE A COMMUNICATIONS  |  MONDAY, JANUARY 5, 2015
    [B2B] 12 Months of Learning From 12 Top B2B Marketers
    In 2014, I was lucky to spend a lot of time talking to top B2B marketers who I always feel live at the head of the comet and blaze the path for others. So here’s a list of 12 things I learned from 12 top B2B marketers – just one to focus on each month for 2015: Kathy Button Bell, CMO, Emerson –   Simplification. January 6, 2015.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 16, 2012
    [B2B] 4 B2B Marketing Myths
    The B2B marketing community has become so focused on the journey they have lost sight of the destination. The purpose of B2B marketing is not leads, relationships, content or branding. This focus on the day-to-day marketing and business activities has given rise to a number of B2B marketing myths. Yeah, content is like that.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 31, 2013
    [B2B] 5 Creative Ways B2B Marketers Can Use Twitter’s Vine
    From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already. The new Vine is a six-second video that continues to play in a loop until you stop it. Check them out.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [B2B] Predictions for B2B digital marketing in 2013
    It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [B2B] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? Was this B2B marketing campaign worth it? Plus, we now have a blueprint for launching another (albeit, smaller) 24-hour b2b marketing campaign in the future. Marketing team’s feelings: Optimistic.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [B2B] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. The Most Important B2B Marketing Metrics for CEOs [More from the blogs]. B2B Marketing: A recap of content and customer-centric marketing in 2014 [MaketingSherpa case study].
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 12, 2015
    [B2B] How to Effectively Work From Home as a B2B Inside Sales Manager
    hope these tips will help you to set up a home environment conducive to working as a B2B inside sales manager! Corporate Culture Inside Sales Management B2B Inside Sales Happy New Year! Like many, I spent most of my holiday back home with family. Continue Following Your Daily Routine. Create a workspace conducive to actually working.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 3, 2016
    [B2B] How to Time B2B Email Marketing Campaigns for Success [Interview]
    For more insight into what works specifically for B2B marketers, we spoke to Marie Honme, senior marketing strategist at Yes Lifecycle Marketing, about the report. THE REPORT RECOMMENDS WEEKEND MARKETING EMAIL DEPLOYMENT — WHAT ARE SOME OF THE FIRST STEPS A B2B BRAND CAN TAKE TO LAUNCH A SUCCESSFUL CAMPAIGN IN THIS DIRECTION?
  • THE POINT  |  THURSDAY, APRIL 23, 2015
    [B2B] Above the Fold Still Critical for B2B Email Design
    Here then is my modern version of “Above the Fold” for today’s B2B email marketers: 1. For more tips on B2B email marketing, download a free copy of our white paper: “ Top 10 B2B Email Marketing Mistakes ”. “Above the fold” is a term that originated in the heyday of print advertising and direct mail. look below the fold.).
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [B2B] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    Have you felt like social advertising just wasn’t right for your B2B marketing? This looks like the most compelling social advertising offering yet for B2B marketers. Here are 7 reasons I believe this will be good for both B2B marketers and LinkedIn’s shareholders. 1. Social Advertising, With LinkedIn Targeting.
  • BIZNOLOGY  |  MONDAY, OCTOBER 28, 2013
    [B2B] Where to Get an Education in B2B Content Marketing
    Joe should know, having headed up custom publishing for Penton, which is where I first met him.  In fact, he commissioned me to write a piece of content for Penton, on B2B retention marketing techniques. One that really works, especially in B2B. But this is the one to acquire for your marketing library, for two reasons.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 1, 2015
    [B2B] 12 ways to achieve emotional marketing for your B2B company
    Issue #1: “But we’re B2B!” ” Often times I hear how “different” emotional marketing is for B2B brands. Logic and function should trump emotion with B2B (or so I’m told). The hiccup is that B2B brands still aren’t centralizing the emotional connection in their strategy.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] B2B Marketing is Just B2P. Right?
    B2B salespeople are looking to talk to people that influence or make decisions for business purchases. So why all the fuss about B2B being B2P (business to person)? Maybe not you, but some B2B marketer will). Enterprise B2B is different, the products and solutions are complex and need to be understood.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 12, 2014
    [B2B] Raise Prices for B2B Sales Without Losing Your Regular Customers
    Sales Process B2B Inside Sales Client Management B2B Sales Success Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis, After three years of selling products and services at the same prices, your company decides a change is in order. Pricing surprises are never a good thing in sales!
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [B2B] What Makes Effective B2B Content Marketing? [Research]
    55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Is your company one of them?
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [B2B] Capturing the Voice of Your Customer for B2B Video
    acSellerant B2B video marketing Bob Leonard business to business content marketing market research interviews multimedia online video storytelling Voice of the Customer b2b B2B marketing b2b sales business to business marketing content strategy relevant content useful and relevant information video marketing We get it!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [B2B] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    This infographic describes why Google Plus is the future of B2B Marketing, and why businesses need to stop neglecting its presence. Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke , journalist and business consultant. The rollout of Google Plus in the summer of 2011 was nothing short of mighty.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [B2B] How To Illustrate Popular B2B PPC Performance Metrics
    The extended sales cycle we face in B2B online marketing adds to the confusion. For performance reporting purposes, B2B marketers should consider running an  Auction Insights  report to show how competitive major keywords are or who else is highly active in the advertising space. Here are three essential metrics. METRIC 1: CLICKS.
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