DIGITAL B2B MARKETING | THURSDAY, MAY 30, 2013
[B2B] Outbound Marketing for Modern B2B Marketers
Inbound marketing may be the hot topic for B2B marketers today, but today’s big B2B inbound marketers are all active outbound marketers as well. So how do you pair your outbound marketing activity with your inbound marketing? How Outbound Marketing Contributes to Inbound Marketing. 1. Outbound Marketing Seeds Content. Your Turn.
CRIMSON MARKETING | TUESDAY, AUGUST 4, 2015
[B2B] 5 Ways to Boost Your B2B Marketing into Overdrive
B2B companies have recently had to confront an awkward truth. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. However, in today’s B2B climate, buyers choose when and where to engage. Below are five ways to boost your B2B Marketing into overdrive: Step 1 – Take a “Full Funnel” Approach.
THE EFFECTIVE MARKETER | TUESDAY, NOVEMBER 19, 2013
[B2B] 2013 B2B Content Marketing Awards
Runner-Up : Verizon Wireless, Verizon B2B SMB Digital Lifecycle Series. Content Marketing awards b2b btob online content marketing In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. Category: Integrated. Winner : Xerox Corp., Category: Blog.
MARKETING INTERACTIONS | MONDAY, JANUARY 20, 2014
[B2B] Is Your B2B Content Stuck in Purgatory?
One of the challenges I've had a number of conversations about recently has been the ability of B2B content to attract the right audience. Much of the content created by B2B companies gets a limited amount of pageviews, social shares or direct passalong. " We're going to talk about distribution. Not likely. Use those.
PWB MARKETING BLOG | SUNDAY, NOVEMBER 13, 2011
[B2B] B2B Social Media On The Rise [Infographic]
Are you one of the 86% of B2B companies using social media? B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. B2B Social Media MediaDon’t wait. Your customers are there.
PWB MARKETING BLOG | TUESDAY, NOVEMBER 8, 2011
[B2B] Five FREE B2B Social Media White Papers
This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Have you seen other B2B social media white papers?
B2B MARKETING TRACTION | TUESDAY, MARCH 27, 2012
[B2B] 12 Benefits of Blogging for B2B Marketers
Is blogging worth it for B2B marketers? What other benefits have you received from your B2B blog? Blogging b2b blog content marketing SEO social mediaHere are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Create credibility for your business. Please comment below.
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 3, 2013
[B2B] 5 Tips for Creating Effective B2B Marketing Videos
by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Video presents another unique challenge in content marketing, and B2B marketers are discussing and blogging on the topic with increasing fervor.
INBLURBS | FRIDAY, MARCH 23, 2012
[B2B] How B2B Marketers Can do Social Media Lead Generation the Smart Way
Any B2B business can use social media as a source of unfiltered information and as powerful business intelligence tool to predict trends, for support and product development. Leveraging social media for branding and building awareness helps B2B companies. Humanize B2B companies. Infographic: B2B Social Media on the Rise.
THE B2B RESEARCH BLOG | MONDAY, NOVEMBER 24, 2014
[B2B] Are B2B agencies adapting quickly enough?
Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth. In past years this could be explained away by a recessionary environment. For example, digital and content now account for 46% of client-side B2B marketing budgets. The post Are B2B agencies adapting quickly enough?
WEBBIQUITY | TUESDAY, AUGUST 12, 2014
[B2B] The Complete Guide to Google+ for B2B Marketing [Infographic]
Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. This infographic below will have you on track to G+ B2B marketing success. Guest post by Dave Landry. This is particularly so in marketing.
GREAT B2B MARKETING | FRIDAY, APRIL 24, 2015
[B2B] How to Validate Your B2B Go-to-Market Plan
The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […].
DIGITAL B2B MARKETING | TUESDAY, AUGUST 20, 2013
[B2B] 5 Metrics Every B2B Marketer Should Track
Since you are in B2B marketing, you probably want them to register. You have a lead generation program. An influencer program. An advertising program. marketing automation program. You measure every detail about every program. And your programs are doing great. There is just one little problem: you are reporting on a series of programs.
B2B MARKETING INSIDER | MONDAY, JUNE 22, 2015
[B2B] Content And The Future Of B2B Marketing
The question we get asked quite often: How does a B2B brand compete with all the noise and reach your target customers with relevant and timely information? Content And The Future Of B2B Marketing. Is content the future of B2B Marketing? The post Content And The Future Of B2B Marketing appeared first on B2B Marketing Insider.
WEBBIQUITY | TUESDAY, AUGUST 27, 2013
[B2B] What are the Best Social Networks for B2B Marketing? (Research)
There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. How much traffic do social networks drive to B2B websites?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 21, 2012
[B2B] 5 Ways B2B Can Learn from B2C Marketers
But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow. You’ll be forgiven if you.
KOMARKETING ASSOCIATES | MONDAY, OCTOBER 6, 2014
[B2B] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
While the adoption of content marketing has certainly become prevalent across B2B organizations, the separation between good and great organizations revolved around one key theme: documentation. Fortunately, the vast majority of B2B marketers realize the importance of content marketing regardless. Content Marketing Implementation.
DIGITAL B2B MARKETING | MONDAY, JANUARY 16, 2012
[B2B] B2B Social Media Opportunities [#B2Bchat Recap]
In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 24, 2015
[B2B] 10 Reasons to Develop a B2B Blogging Strategy
With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.
KOMARKETING ASSOCIATES | FRIDAY, OCTOBER 31, 2014
[B2B] 8 Key Changes In Google Search B2B Marketers Should Know
This change in searcher behavior is just one change – either related to Google or driven by Google – that B2B marketers need to be aware of. ” Trust is the key element B2B marketers need to build long term – trust in their brand and in the leadership of the organization. The key takeaway? Guest Posting for SEO.
B2BMARKETINGSMARTS | TUESDAY, JULY 17, 2012
[B2B] B2B marketing content that disappoints.
B2B marketing content that disappoints. B2B Content Lead Generation Lead Generation Best PracticesOne of our favorite genres in my Netflix-viewing household is action films. Like all films, however, to be memorable they need to contain more than action. They need characters one cares about so that the action has meaning.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 2, 2014
[B2B] Why Emotion Matters in B2B Marketing
But when courting B2B audiences, marketers too often forget to factor in the human side of decision-making. And industry experts agree: B2B customers respond just as strongly to emotional appeals as their B2C counterparts, if not more so. "A trigger causes people to pay attention and remember. Tap into desires — and fears.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, SEPTEMBER 28, 2012
[B2B] What makes a perfect B2B blog post?
I wanted to let you know about a new resource for all you hard-working B2B bloggers out there. The amazing and progressive Eloqua company sponsored me to create The Grande Guide to B2B Blogging and it really turned out to be a sensational piece of work. It’s my first official kick-ass infographic: Tweet.
MARKETING INTERACTIONS | MONDAY, MAY 12, 2014
[B2B] B2B Marketers Need to Understand Technology
I attended a webinar this morning, What Marketers Need To Know To Achieve Content Marketing Success , with Robert Rose and Steve Walker. It was a good session focused on the technology needed to empower content marketing. You should go listen to it. If I'd been sipping my coffee at that moment, I've no doubt that it would have hit my screen.
B2BMARKETINGSMARTS | MONDAY, JUNE 25, 2012
[B2B] B2B interactive social media marketer shocked.
When I checked out the top stories at B2B Marketing Zone I was a bit dismayed. Yes, it’s the hot topic, but on a site that features dozens of B2B blog posts, surely there would be some variety. Moving on to other B2B sites, I [.] B2B interactive social media marketer shocked. is a post from: B2BMarketingSmarts.
CMO ESSENTIALS | THURSDAY, NOVEMBER 6, 2014
[B2B] An Open Letter to B2B CMOs
As customer touchpoints multiply with the never-ending emergence of new delivery channels, B2B organizations are recognizing the critical role of a clear, credible, compelling and consistent brand—and, therefore, the critical role of a capable CMO. Many B2B companies’ CEOs are hiring CMOs for the very first time. This is your time.
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 27, 2015
[B2B] Why The Most Effective B2B Marketing Tactic May Surprise You
With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.
ACSELLERANT | WEDNESDAY, JULY 31, 2013
[B2B] B2B Video Stories Achieve the Impossible
The ‘Impossible’ we’re referring to is effective AND affordable B2B marketing videos. Successful B2B salespeople know that stories sell. It can communicate enough information about your complex B2B products and services so that qualified leads will willingly meet with your sales people. Why Stories?
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 2, 2013
[B2B] 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance
Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.
KOMARKETING ASSOCIATES | TUESDAY, JULY 14, 2015
[B2B] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. In fact, we’ve learned that B2B tech buyers typically read between 2 to 5 pieces of a brand’s content before making a purchase. B2B content marketing isn’t always about one piece of content equating to one sale.
GREAT B2B MARKETING | TUESDAY, JULY 23, 2013
[B2B] B2B Retargeting – Benefits and Pitfalls
In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. There is another type of retargeting that is equally important to B2B marketers – retargeting to those who have visited your website or a competitor’s website. Let’s talk about why B2B companies use retargeting.
SALES ENGINE | FRIDAY, OCTOBER 9, 2015
[B2B] Demand more from today’s B2B marketer
When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. If you’re B2B, there’s only one place they can buy—and that’s from you. Not that there isn’t branding and awareness value in these projects. What’s your strategy?
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 12, 2015
[B2B] A Huge Missed Opportunity in B2B Visual Storytelling
Takeaways from this Missed Opportunity for B2B Companies: 1. Examples LinkedIn b2b content marketing b2b linked startegy b2b social media marketing b2b social media strategy b2b user generated content b2b visual storytellingThe woman in the picture is Neslihan Uzun. It is 1,056 feet high.
PWB MARKETING BLOG | MONDAY, SEPTEMBER 12, 2011
[B2B] Three Dangerous B2B Social Media Mistakes
Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). For B2B companies new to social media, you get credit for being there. Are you making any of the following three dangerous B2B social media mistakes? Social media is more effective when you’re not making mistakes.
KOMARKETING ASSOCIATES | TUESDAY, MARCH 31, 2015
[B2B] Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection
We’re closing in on the launch of our second annual B2B Website Usability Report. Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. What This Means for B2B Marketers. Stay tuned. Related Posts.
KOMARKETING ASSOCIATES | FRIDAY, APRIL 18, 2014
[B2B] 4 Myths About B2B Marketing That Everyone Thinks are True
There are many “facts” and assumptions that marketers and other specialists have about the B2B marketing industry. Here are some assumptions that many marketers and other professionals take as fact with in the B2B marketing industry that aren’t always true. B2B Marketing is Boring. B2B marketing isn’t boring at all.
B2BMARKETINGSMARTS | MONDAY, APRIL 22, 2013
[B2B] 5 must-dos in B2B marketing measurement and metrics.
It was at that talk that I [.] 5 must-dos in B2B marketing measurement and metrics. B2B Marketing Best Practices B2B Marketing Metrrics Measurement Metrics I just attended another fabulous live presentation by the San Diego Direct Marketing Association. Last time I saw Chris speak was when he was at ProFlowers.
BIZNOLOGY | THURSDAY, AUGUST 6, 2015
[B2B] New directions for B2B data-driven marketing
For us B2B marketers, the world is changing about as fast as we can stand. My head spins at the speed with which new tools, applications, and approaches arrive on the scene. B2B marketing is rarely the leader in advancing data-driven marketing techniques. Where does this all come from? Okay, we’re in the maelstrom. Like this post?
EVERYTHING TECHNOLOGY MARKETING | SATURDAY, JUNE 12, 2010
[B2B] Is Traditional B2B Marketing Dead?
One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?" What are your observations on the changes in B2B marketing? ignited a lively discussion. Please share your thoughts using the comments section below
B2B LEAD BLOG | MONDAY, MARCH 9, 2015
[B2B] Always Connected B2B Customers: Meeting Their Expectations
B2B Marketing Ideas B2B personas marketing insight What are today’s customers like? For one thing, they take far more control of their buying experience, and they do it largely through mobile devices. The “always connected” customer typically has three connected devices. The always connected customer […].
B2B IDEAS @ WORK | FRIDAY, JULY 25, 2014
[B2B] Why B2B Marketers Should Listen to Thoreau.
B2B marketers should follow his advice. B2B Marketing B2B Blogging B2B blogging basics B2B best practices "Our life is frittered away by detail. Simplify, simplify, simplify!" - Henry D. Thoreau. Everyone is pretty much on content overload these days ? know I am, and I just can''t keep up with all of it.
B2B MARKETING INSIDER | THURSDAY, MAY 16, 2013
[B2B] Slideshare Is The Biggest Opportunity In B2B Content Marketing
In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without ” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. slides.
GREAT B2B MARKETING | TUESDAY, APRIL 14, 2015
[B2B] How B2B Marketing Supports Sales Enablement
B2B Marketing Sales Effectivness Sales Enablement Sales Growth Sales effectiveness There is a lot of industry buzz around the term “sales enablement.” This is terrific because the marketing department should […].
B2B MARKETING INSIDER | TUESDAY, JUNE 26, 2012
[B2B] The Content Marketing Checklist For B2B Marketers
Change is coming for many B2B Marketers. Velocity Partners is a UK-based B2B Marketing agency that has learned how to set itself apart with great content. Velocity Partners B2B Content Marketing Strategy Checklist. But for some of us, it’s already here and we are lighting the path forward. The Content Marketing Checklist.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 6, 2014
[B2B] The Domino Theory of B2B Content Marketing
That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales? That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. Photo attribution: Pixel.
DIGITAL B2B MARKETING | TUESDAY, MAY 22, 2012
[B2B] B2B Marketers Are Turning Away Prospects
According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Does Your Content Create A Barrier?
THE POINT | THURSDAY, APRIL 23, 2015
[B2B] Above the Fold Still Critical for B2B Email Design
Here then is my modern version of “Above the Fold” for today’s B2B email marketers: 1. For more tips on B2B email marketing, download a free copy of our white paper: “ Top 10 B2B Email Marketing Mistakes ”. “Above the fold” is a term that originated in the heyday of print advertising and direct mail. look below the fold.).
INFLUITIVE B2B | TUESDAY, JUNE 2, 2015
[B2B] B2B Customer Review Websites: 3 Tips For Blowing Past Competitors
If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. How Code42 Stepped Up Its B2B Customer Review Game. Stand back. Download the study now.
CMO ESSENTIALS | THURSDAY, DECEMBER 11, 2014
[B2B] 21+ B2B Marketing & Sales Pros Empowered by Emotion
That’s probably why business to business (B2B) is so often taken to be such a serious sphere – wrongly so, at least, in my personal opinion. To the contrary, in fact, some of the most memorable brands, organizations and individuals in B2B actually embrace their emotions, and connect with their audiences on very personal and human levels.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 7, 2013
[B2B] Mobile Marketing: What 4 top B2B companies can teach us about mobile
It won’t be too long before it starts happening in the B2B world. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 20, 2014
[B2B] Where’s the Passion in B2B Marketing?
In this age of automation, depersonalization, scoring and measurement, I’m not seeing the human touch and connection in B2B marketing. Tweet I’m writing this post at Dreamforce 2014. This was 142-country study of 180 million employees called the State of the Global Workplace. According to this study, the U.S., completely agree.
BEYOND | THURSDAY, MARCH 5, 2015
[B2B] How do younger B2B buyers act differently to older B2B buyers?
Older buyers are world-weary, politically incorrect and dismissive of social media. Younger buyers are excitable, naive and generally puppy-like. Maybe. But the Buyersphere 2015 Report gives us the facts
MARKETING INTERACTIONS | TUESDAY, APRIL 8, 2014
[B2B] B2B Marketers Need a Fresh Perspective
In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. Product is Not the Hero of a B2B Company's Story ). Crossing the Chasm: The new Obstacle for B2B Buyers ). started to answer it and then decided the answer deserved its own post. Proceed With Caution ).
B2B MARKETING INSIDER | TUESDAY, JUNE 4, 2013
[B2B] The Expanding Role Of B2B Marketing
Two years ago I wrote that Change is Coming To B2B Marketing. And now the topic of conversation in B2B Marketing is change itself: our need to transform our organizations to be more customer-centric, agile marketing departments, with the technology and the talent required to meet demanding customer needs. Strategy
KOMARKETING ASSOCIATES | WEDNESDAY, NOVEMBER 4, 2015
[B2B] How Pipeline Marketing is Changing The B2B Marketing Role [Interview]
The “2015 State of Pipeline Marketing” report from Bizible shed light on exactly how B2B marketers are aligning with sales to drive revenue. DR: “It’s a newer term and concept for many B2B marketers. You can’t be a revenue-focused B2B marketer if you don’t have attribution. WHAT IS THE BIGGEST TAKEAWAY FOR B2B MARKETERS?
MARKETING INTERACTIONS | SATURDAY, APRIL 27, 2013
[B2B] The B2B Website Audience Litmus Test
Many B2B companies think that their website must serve every type of customer they have—every flavor of persona. I'd ask you to step back a moment and think about your website audience. Defining The Role of a B2B Website. Does your B2B website pass the audience litmus test? Why not? CXOs are: Too busy. Stop right there.
MARKETING INTERACTIONS | SATURDAY, MAY 18, 2013
[B2B] B2B Content Marketing: Thoughtful or Rote Activity?
Create Thoughtful B2B Marketing Content from Ardath Albee. I recently read a post written by Brian Carroll of MECLABS. An excerpt caught my attention as this is a problem I see often. where to begin. Typically, as a matter of rote, they blasted out an. email every week about one of their products. Sound familiar?
B2B LEAD BLOG | WEDNESDAY, AUGUST 12, 2015
[B2B] Getting Started with Lead Segmentation in B2B Marketing
B2B Lead Generation Big Data Marketing Database Marketing Lead SegmentationIn the age of big data, marketers who have a handle on their lead data are able to segment leads into specified groups and then target each group with customized content and messaging. Some, however, struggle with where to begin.
B2B MARKETING TRACTION | FRIDAY, OCTOBER 2, 2015
[B2B] The Benefits of a One-Page B2B Marketing Plan
New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Marketing Planning b2b marketing plansMarketing is changing fast, and you have to change with the times. They work! ). Google changed its algorithms to favor quality content in the form of long blog posts.
B2BMARKETINGSMARTS | TUESDAY, SEPTEMBER 13, 2011
[B2B] Help your B2B marketing prospects get the message.
suggest that all B2B marketers take note. Help your B2B marketing prospects get the message. B2B Direct Mail Marketing B2B Email Marketing B2B Marketing Best Practices B2B Marketing Creative Integrated Marketing Outbound B2B Marketing Web Site Copy Copy copywriting Creative marketing marketing design Marketing Messages Messaging
B2BBLOGGERS | WEDNESDAY, AUGUST 4, 2010
[B2B] Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Don’t Let Your Focus Wander The “engage, start a conversation mantra that seems to be doing the rounds at the moment might be a bit misleading from a B2B perspective. clicks down. Or Does It? 5.
GREAT B2B MARKETING | TUESDAY, APRIL 3, 2012
[B2B] B2B Lead Management – 6 Best Practices
Some companies are good at generating B2B sales leads , others are good at qualifying and closing those leads, but the top performing companies, are those that leverage B2B lead management techniques and can do both. If possible, make the qualification portion of B2B lead management a marketing task, not a sales task.
DIGITAL B2B MARKETING | THURSDAY, JANUARY 24, 2013
[B2B] 7 Blogging Mistakes B2B Marketers Make
Corporate blogs are increasingly standard in B2B organizations. We have all seen the lackluster corporate blog. Some days, I wonder what went wrong. Others, I wonder why they thought they could get it right. Some companies even have an entire suite of blogs. Too often, it is clear they made one (or more) of these mistakes. 1. Social What?
KOMARKETING ASSOCIATES | TUESDAY, MARCH 24, 2015
[B2B] Marketing to the B2B Millennial: 6 Things to Remember
While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. So, what do B2B marketers need to remember when informing and engaging this dynamic generation?
DIGITAL B2B MARKETING | THURSDAY, MAY 31, 2012
[B2B] B2B Marketers Are Begging For Bad Data
In B2B marketing, bad data represents a huge lost opportunity. Based on a recent study from DemandGen Report , most B2B buyers feel long registration forms are appropriate. Inaccurate contact information is one of the reasons the traditional approach to enterprise B2B lead generation is on its last legs and needs to be reimagined.
SOCIAL MARKETING FORUM | MONDAY, FEBRUARY 7, 2011
[B2B] Whitepaper: B2B Blogging Trends in 2011
B2B blogging can be tricky, but rewarding all the same. That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. [.]. The hardest question may well be whether you even want to start one in the first place.
MARKETING INTERACTIONS | MONDAY, JANUARY 27, 2014
[B2B] Why "Who" Sends B2B Nurturing Emails Matters
A lot of marketing emails used in B2B nurturing programs don't have a live person tied to them. Signature lines that reference Your [Company] Team, or no signature at all are the norm. This bothers me. Not to mention it screams "I'm a marketing email." " Even worse is the dreaded "Do Not Reply" email moniker.
B2B MARKETING TRACTION | TUESDAY, JANUARY 31, 2012
[B2B] 4 Ways B2B Marketers Can Benefit from Pinterest
Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? 1. These are just a few ideas about how B2B Marketers can use and benefit from Pinterest. Social Media/Web 2.0
DIGITAL B2B MARKETING | THURSDAY, MAY 16, 2013
[B2B] 6 B2B Marketing Mistakes That Are Easy To Make
Last week we shared 5 B2B marketing mistakes that are hard to avoid , and asked for your contributions to complete the list. Below are six more mistakes, including your contributions, that are deceptively easy to make in B2B marketing. 1. In Practice Strategy B2B marketing mistakes Assuming Your Audience is Just Like You. Wrong.
THE POINT | TUESDAY, MARCH 17, 2015
[B2B] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
KOMARKETING ASSOCIATES | MONDAY, MARCH 24, 2014
[B2B] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. As mentioned earlier, if we missed a great B2B Twitter profile, please feel free to leave us a comment! Enjoy! . 1. Intel.
GREAT B2B MARKETING | FRIDAY, FEBRUARY 28, 2014
[B2B] B2B Marketing: Know the Trends, Pick the Right Strategy
What B2B marketing tactics are working now for others, and how well? In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs. While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends.
BIZNOLOGY | FRIDAY, JUNE 27, 2014
[B2B] B2B marketing is falling down on the job
So I set down a list of oft-forgotten B2B marketing imperatives. Unlike consumer-facing companies, where Marketing owns the P&L and Sales is one of its levers, in B2B, Sales typically owns revenue responsibility. hope readers will comment on other imperatives for successful B2B marketing today. What is going wrong here?
PWB MARKETING BLOG | WEDNESDAY, AUGUST 31, 2011
[B2B] How to REALLY Increase B2B Blog Traffic
Explode Your B2B Blog Traffic. We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. B2B Blogging Communities. Here are a few B2B blogging communities to consider: B2B Marketing Zone launched in 2009. Do you know of a B2B blogging community we missed?
B2BBLOGGERS | WEDNESDAY, JUNE 20, 2012
[B2B] Is Pinterest Pointless for B2B Firms?
But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone? Here’s the truth: for B2B brands, there’s a lot that can go wrong with Pinterest, and the benefits themselves are questionable.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 29, 2014
[B2B] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. The Most Important B2B Marketing Metrics for CEOs [More from the blogs]. B2B Marketing: A recap of content and customer-centric marketing in 2014 [MaketingSherpa case study].
INBLURBS | TUESDAY, DECEMBER 13, 2011
[B2B] Inbound Marketing for B2B to Replace Old School Marketing Methods
A new study the MarketingSherpa’s 2012 B2B Marketing Benchmark Report: Research and Insights on Attracting and Converting the Modern B2B Buyers shows that B2B firms still rely on tried-and-true tactics that have driven their lead generation programs in the past. To reach the today’s B2B buyer you need to be there where they are.
NUSPARK | SATURDAY, JANUARY 21, 2012
[B2B] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences. I would look forward to discussion on any books you think should be on my “hall of fame” list. Ruth P. Stevens. Chapman.
B2BMARKETINGSMARTS | THURSDAY, DECEMBER 13, 2012
[B2B] B2B marketing: The truth behind the trends for 2013–Part II
B2B marketing: The truth behind the trends for 2013–Part II is a post from: B2BMarketingSmarts. B2B Content B2B Direct Mail Marketing B2B Marketing Automation B2B Marketing Best Practices Integrated Marketing Social Media Uncategorized B2B Marketing best practices Trends
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 6, 2014
[B2B] 5 Fresh B2B Marketing Stats & What They Mean to You
One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. 94% of B2B Buyers Conduct Research Before Spending ( link ). Make it Easy.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, DECEMBER 7, 2011
[B2B] When the Going Gets Tough, B2B Marketers…
B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. The trend holds true across the board even though the mix may be different depending on the size of a B2B company. Not surprisingly, they tend to spend less on trade shows.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 25, 2013
[B2B] 5 Social Media Enhancements That Benefit B2B Marketers
by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1.
THE B2B RESEARCH BLOG | MONDAY, OCTOBER 24, 2011
[B2B] Financial benchmarks for B2B marketing agencies
If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? The 2011 B2B Marketing Agency League Table , compiled by B2B Marketing Magazine and Circle Research , fills in the gaps. . The UK’s top ten B2B marketing agencies by turnover in 2011: IAS B2B (£12.6m).
KOMARKETING ASSOCIATES | MONDAY, NOVEMBER 3, 2014
[B2B] 3 Online Marketing Elements The B2B Organization Should Not Overlook
When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. B2B Can Still Be Localized. B2B Online Marketing Blog Brand Management B2B Marketing small business traditional marketing Size Doesn’t Matter. Final Thoughts.
B2B MARKETING INSIDER | THURSDAY, JULY 25, 2013
[B2B] B2B Content Marketing Report – Need To Focus On The Basics
What is the biggest challenges in B2B Content Marketing? That’s one the key findings of a report from the CMO Council on B2B Content Marketing. The report found that B2B Content Marketing now represents a significant portion of the marketing budget. Creating content that our customers actually want to consume. That’s
DELICIOUS B2BMARKETING | FRIDAY, FEBRUARY 15, 2013
[B2B] B2B's Digital Evolution
B2B's Digital Evolution. Throughout 2011 and 2012, Google worked with CEBs Marketing Leadership Council to survey 1,500 business leaders who have recently been involved in major purchases for 22 large B2B organizations. B2B's Digital Evolution CEB puts forth a new paradigm (active). Think with Google. Search. Forum.
GREAT B2B MARKETING | THURSDAY, MARCH 5, 2015
[B2B] B2B Marketing: Six Need-to-Know Nuggets
Rather than my usual practice of writing some in-depth content about a specific subject area, thought I would share some quick thoughts on some important subjects related to B2B marketing and sales. B2B Marketer B2B Marketing b2b B2B Marketers Sometimes there’s just too much going on for a single-topic post!
MARKETING INTERACTIONS | THURSDAY, MAY 1, 2014
[B2B] B2B Buyers Choose Their Own Adventures
I was reading this blog post interview with Paul Greenberg over on Hubspot's blog about defining customer engagement and one of his examples stuck out to me. The essence of it was "don't make decisions for your buyers." " Instead, let them choose. Each buyer is an individual, a human. The point is choice.
TYPE A COMMUNICATIONS | TUESDAY, OCTOBER 6, 2015
[B2B] Research: Effective B2B Content Marketing
That’s a critical question, and one that B2B marketers need to ask more often. B2B Marketing Content Marketing Content StrategyOctober 6, 2015 What’s success look like for you? It’s a big message that came out. read more.
B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
[B2B] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Measuring outcomes – For B2B marketers, it’s all about measuring outcome metrics. Greater focus on taking action – Taking action is key in B2B business, but how do you know what to take action on?
PROTEUS B2B MARKETING BLOG | WEDNESDAY, MAY 7, 2014
[B2B] A B2B Webinar About B2B Webinars
B2B Marketing B2B Business Tips content marketing marketing Webinars It was an interesting online presentation last week—a webinar on webinars. attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 11, 2015
[B2B] How To Illustrate Popular B2B PPC Performance Metrics
The extended sales cycle we face in B2B online marketing adds to the confusion. For performance reporting purposes, B2B marketers should consider running an Auction Insights report to show how competitive major keywords are or who else is highly active in the advertising space. Here are three essential metrics. METRIC 1: CLICKS.
TYPE A COMMUNICATIONS | MONDAY, JANUARY 5, 2015
[B2B] 12 Months of Learning From 12 Top B2B Marketers
In 2014, I was lucky to spend a lot of time talking to top B2B marketers who I always feel live at the head of the comet and blaze the path for others. So here’s a list of 12 things I learned from 12 top B2B marketers – just one to focus on each month for 2015: Kathy Button Bell, CMO, Emerson – Simplification. January 6, 2015.
B2BMARKETINGSMARTS | MONDAY, JULY 23, 2012
[B2B] How to spend your B2B marketing summer.
Are B2B buyers making buying decisions in the summer? Surveying my network of B2B marketers and vendors the answer is generally no, with the possible exception of industries that have deadlines tied to government regulations. How to spend your B2B marketing summer. is a post from: B2BMarketingSmarts.
SOCIAL MEDIA B2B | FRIDAY, JANUARY 6, 2012
[B2B] 5 Ridiculous B2B Social Media Marketing Myths
B2B social media is gaining wider adoption. We are past arguing if B2B companies can use social media like we did in the early days of this blog. With the gradual adoption of social media marketing for B2B companies, some misconceptions and myths about B2B social media have been born. B2B social media has a clear ROI.
BIZNOLOGY | THURSDAY, SEPTEMBER 26, 2013
[B2B] Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing
The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. Because they’ll hate you in the morning… But seriously, if the role of B2B marketing is to provide leverage to sales, then burdening a sales rep with a prospect who is not a realistic potential buyer is no help. Industry.
MARKETING INTERACTIONS | SATURDAY, FEBRUARY 1, 2014
[B2B] Even ONE B2B Persona Can Bring Benefits
Last week, Steve Rayson wrote a blog post over on Anders Pink, B2B Buyer Personas - A Waste of Time? I'm honored that he wrote about a post I published and shared a few metrics I'd not seen. Yes, B2B companies buy with committees. But Steve concluded with one point that I'd like to counter. This is important.
MI6 MARKETING AGENCY | MONDAY, JANUARY 10, 2011
[B2B] Twitter for B2B Marketing
Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Twitter for B2B Marketing. The hashtag for these and other B2B Chat sessions is #b2bchat. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Or Twitter in general for B2B companies?
SOCIAL MEDIA B2B | TUESDAY, MAY 12, 2015
[B2B] 5 Tips to Increase Engagement on B2B Social Media Sites
Even if your B2B company has been posting to social media sites for some time, it is always a good idea to review your activities to make sure you are getting maximum engagement from your followers. Your posts should give B2B buyers the opportunity to raise their hands and express interest in your products or services. Take risks.
DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 20, 2012
[B2B] Buyer Personas in B2B Marketing
Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? Information on their consumer profile is far less valuable in a B2B context.