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  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, SEPTEMBER 3, 2012
    [B2B] Moving On: Lessons from the B2B Marketing Trenches
    As if the infinite number of potential tests were not enough of a challenge, most B2B marketers also have relatively small program quantities to work with. greater focus on timing would have also forced a harder look at the fundamental premise of many B2B campaigns, which is that they can speed movement of prospects through the sales funnel.
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 20, 2015
    [B2B] SEO Makes The Internet A Better Place For B2B Marketing
    B2B Marketing SEO B2B Websites
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 6, 2016
    [B2B] The 10 most fascinating people in B2B Marketing in 2015
    With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. Recently, SLMA launched its own list of “most inspiring” marketers , which just goes to prove my point that B2B marketing is booming with talent and visionaries. 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 10, 2014
    [B2B] How to Use Social Selling for Pre-Call Research in B2B Inside Sales
    What is B2B social selling? To me, social selling for B2B inside sales is using your resources to your advantage. Sales Prospecting Strategies Social Selling Research B2B Inside Sales Sales Communication In fact, it’s something you’ve probably done in the past without realizing it.
  • BIZNOLOGY  |  THURSDAY, AUGUST 6, 2015
    [B2B] New directions for B2B data-driven marketing
    For us B2B marketers, the world is changing about as fast as we can stand.  My head spins at the speed with which new tools, applications, and approaches arrive on the scene. B2B marketing is rarely the leader in advancing data-driven marketing techniques.  Where does this all come from? Okay, we’re in the maelstrom. Like this post?
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 2, 2013
    [B2B] 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance
    Earlier this year, we highlighted  LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [B2B] The Expanding Role Of B2B Marketing
    Two years ago I wrote that Change is Coming To B2B Marketing. And now the topic of conversation in B2B Marketing is change itself: our need to transform our organizations to be more customer-centric, agile marketing departments, with the technology and the talent required to meet demanding customer needs. Strategy
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 16, 2013
    [B2B] Slideshare Is The Biggest Opportunity In B2B Content Marketing
    In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without ” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. slides.
  • WEBBIQUITY  |  THURSDAY, MARCH 10, 2016
    [B2B] Four Key Ways To Build Your B2B Brand Online
    Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Let’s take a look at how B2B firms can build their brands in this competitive space. LinkedIn is a fertile ground for B2B brand-building and lead generation. Understand the B2B process. Guest post by Irma Hunkeler.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 7, 2013
    [B2B] Mobile Marketing: What 4 top B2B companies can teach us about mobile
    It won’t be too long before it starts happening in the B2B world. According to the MarketingSherpa 2012 Mobile Marketing Benchmark Report (free excerpt at that link), when asked, “Which mobile marketing tactic does your company use?” 64% of B2B companies listed mobile websites as their number one mobile marketing strategy in use.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [B2B] Where’s the Passion in B2B Marketing?
    In this age of automation, depersonalization, scoring and measurement, I’m not seeing the human touch and connection in B2B marketing. Tweet I’m writing this post at Dreamforce 2014. This was 142-country study of 180 million employees called the  State of the Global Workplace. According to this study, the U.S., completely agree.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 6, 2015
    [B2B] 5 B2B Sales Thought Leaders Share 2014 Trends and 2015 Predictions
    We asked 5 B2B sales thought leaders to take a step back and analyze last year in terms of sales trends and this year in terms of sales predictions. Specifically, we asked them this question: What were the major trends in B2B inside sales in 2014, and how do these trends influence your predictions for 2015? It’s January 6. Kyle Porter.
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 24, 2013
    [B2B] 7 Blogging Mistakes B2B Marketers Make
    Corporate blogs are increasingly standard in B2B organizations. We have all seen the lackluster corporate blog. Some days, I wonder what went wrong. Others, I wonder why they thought they could get it right. Some companies even have an entire suite of blogs. Too often, it is clear they made one (or more) of these mistakes. 1. Social What?
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [B2B] New Report: Improve The B2B Buying Process With Social Proof Marketing
    In the B2B software world, it’s a buyer’s market. In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 6, 2014
    [B2B] The Domino Theory of B2B Content Marketing
    That approach works well for the short time someone is engaging your landing page or other marketing medium, but what about longer time horizons common to complex B2B sales? That’s a perfect metaphor for content marketing in B2B, not just within the buying cycle, but across the lifecycle of a customer. Photo attribution: Pixel.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 12, 2011
    [B2B] Three Dangerous B2B Social Media Mistakes
    Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). For B2B companies new to social media, you get credit for being there. Are you making any of the following three dangerous B2B social media mistakes? Social media is more effective when you’re not making mistakes.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 2, 2015
    [B2B] 5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
    LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. It’s more important than ever to pay some attention to your personal branding, especially if you are a B2B marketer.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 8, 2016
    [B2B] B2B And B2C Marketing: Is There Really Any Difference?
    What’s the difference between B2B and B2C marketing? While both B2B and B2C marketers may use the same terminologies, the methods and tactics they use can vary greatly given their different needs. The post B2B And B2C Marketing: Is There Really Any Difference? Is there any difference at all? Content Marketing
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [B2B] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    Twitter’s popularity expands into the B2B sector, as data has revealed that 87% of B2B marketers are now using social media as part of their strategical arsenal, with 85% of that total using Twitter. As mentioned earlier, if we missed a great B2B Twitter profile, please feel free to leave us a comment! Enjoy! . 1. Intel.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 22, 2012
    [B2B] B2B Marketers Are Turning Away Prospects
    According to recent research from IDC, lead generation is a top B2B marketing priority , and in the next four years Sirius Decisions predicts 75% of all registrations will be captured online. One of the primary ways B2B marketers capture leads online is asking prospects to register for content. Does Your Content Create A Barrier?
  • ANNUITAS  |  FRIDAY, MAY 15, 2015
    [B2B] SiriusDecisions Summit 2015: The Un-Death of B2B Sales
    These and other similar statistics have led marketers to believe that the importance of B2B sales reps has diminished. Blog alignment B-to-B Buying Study B2B Sales Convert Engage Jennifer Ross Maris Kopec Nurture SiriusDecisions Summit Un-Deathstand corrected. And there you have it, the theme of the conference. Alignment. Are you?
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 25, 2014
    [B2B] Why B2B Marketers Should Listen to Thoreau.
    B2B marketers should follow his advice. B2B Marketing B2B Blogging B2B blogging basics B2B best practices "Our life is frittered away by detail. Simplify, simplify, simplify!" - Henry D. Thoreau. Everyone is pretty much on content overload these days ? know I am, and I just can''t keep up with all of it.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [B2B] How WebMD Has Changed B2B Marketing Forever
    Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. Failure to respond properly to the new vendor selection process. does not guarantee marketplace attention.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JUNE 17, 2014
    [B2B] 50 Statistics About B2B Sales and Marketing (Mis)Alignment
    Regardless, here’s a list of 50 statistics that come from the misalignment between these two groups: 50% of sales time is wasted on unproductive prospecting ( 101 B2B Marketing and Sales Tips from The B2B Lead). Sales reps ignore 50% of marketing leads ( 101 B2B Marketing and Sales Tips from The B2B Lead). June 17, 2014.
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [B2B] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The following infographic takes each section of elements and explains how they apply to the process of B2B marketing attribution tactics. Website. Twitter.
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [B2B] B2B Marketing: Know the Trends, Pick the Right Strategy
    What B2B marketing tactics are working now for others, and how well? In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs. While the right B2B marketing strategy will vary by type of product and industry, we do see distinct trends.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 21, 2016
    [B2B] Being a Successful B2B Content Marketer in 2016: Trends & Insights
    Did you know that 88% of B2B marketers use digital content to reach their target audience? 44% of companies surveyed stated that their B2B Content Marketing is moderately […]. The post Being a Successful B2B Content Marketer in 2016: Trends & Insights appeared first on Marketing Insider Group.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 5, 2015
    [B2B] How B2B Marketers Can Leverage Social Media Product Advertising
    With the arrival of these new types of ads, B2B marketers are also given new opportunities for promotion and awareness of e-commerce inventory in particular. In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers. Advertising Rules.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, SEPTEMBER 16, 2012
    [B2B] B2B Marketing: 4 solutions to the most common challenges
    for MarketingSherpa’s B2B Summit 2012. Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): . Staley is a program manager. Their buying cycle.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 26, 2013
    [B2B] Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing
    The Number One rule in B2B marketing:  Never, ever, pass an unqualified lead to your sales force.  Because they’ll hate you in the morning…  But seriously, if the role of B2B marketing is to provide leverage to sales, then burdening a sales rep with a prospect who is not a realistic potential buyer is no help.  Industry. 
  • GREAT B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [B2B] Can You Really Use Marketing to Shrink the B2B Sales Cycle?
    It seems at least once a week that I talk to a B2B company about how to shrink their sales […]. The post Can You Really Use Marketing to Shrink the B2B Sales Cycle? appeared first on Great B2B Marketing. B2B Sales Sales Cycle Sales Model B2B sales cycle
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 23, 2016
    [B2B] How B2B Marketers Can Connect Offline and Online Marketing
    As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers? recent KoMarketing news article really got me thinking about this.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [B2B] Terminus Offers Targeted Display Ads for B2B
    For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. Some vendors do this better than others.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [B2B] 5 Fresh B2B Marketing Stats & What They Mean to You
    One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. 94% of B2B Buyers Conduct Research Before Spending ( link ). Make it Easy.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 23, 2015
    [B2B] Tips for your professional B2B corporate video production project
    As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher. For these reasons, the use of B2B corporate video production is becoming more prevalent. Have good audio. Two cameras.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 13, 2012
    [B2B] B2B Mobile Websites: Prepare, but Don’t Panic
    For B2B companies with complex offerings, however, the pressure is far less urgent. Based on analysis of traffic patterns of b2b technology websites I’ve worked with (more than 40 are displayed in my Google Analytics home screen view currently), mobile browsing is a growing but still fairly small part of the picture. Yikes!
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 2, 2016
    [B2B] The Difference Between B2C and B2B Content Marketing
    What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group. A huge chunk of what I talk about relates to content marketing. Content Marketing
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [B2B] B2B's Digital Evolution
    B2B's Digital Evolution. Throughout 2011 and 2012, Google worked with CEBs Marketing Leadership Council to survey 1,500 business leaders who have recently been involved in major purchases for 22 large B2B organizations. B2B's Digital Evolution CEB puts forth a new paradigm (active). Think with Google. Search. Forum.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 16, 2016
    [B2B] 11 Overused Stock Photos to Ban From Your B2B Marketing
    B2B content has become pretty formulaic. Start by banning these 11 overused stock photos from your B2B marketing: 1. Wearing Star Trek glasses while touching a transparent screen is totally representative of what working in B2B is like, right? 2. Have you ever seen a piece of content and had a déjà-vu moment?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [B2B] What the growth of inside sales means to B2B marketers
    The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking.  Video.   B2B video applications are wide ranging today.  The post What the growth of inside sales means to B2B marketers appeared first on Biznology. But where does marketing come in to the mix? 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 2, 2014
    [B2B] Why Emotion Matters in B2B Marketing
    But when courting B2B audiences, marketers too often forget to factor in the human side of decision-making. And industry experts agree: B2B customers respond just as strongly to emotional appeals as their B2C counterparts, if not more so. "A trigger causes people to pay attention and remember. Tap into desires — and fears.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 16, 2012
    [B2B] 4 B2B Marketing Myths
    The B2B marketing community has become so focused on the journey they have lost sight of the destination. The purpose of B2B marketing is not leads, relationships, content or branding. This focus on the day-to-day marketing and business activities has given rise to a number of B2B marketing myths. Yeah, content is like that.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 3, 2013
    [B2B] Fast Lead Response Keeps B2B Leads from Going Stale
    Last month, I spoke about lead metrics and ROI at the B2B Leads Conference in New York. Most had case studies or industry data to support their claim that lead response time is a key B2B leads metric. If these statistics aren’t sobering enough, consider the following: 51.4% of B2B leads are never called.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [B2B] B2B Retargeting – Benefits and Pitfalls
    In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. There is another type of retargeting that is equally important to B2B marketers – retargeting to those who have visited your website or a competitor’s website. Let’s talk about why B2B companies use retargeting. 
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [B2B] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [B2B] Is Your B2B Marketing Valuing C2B?
    We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. Can C2B truly influence and improve B2B marketing? Customer Reviews.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [B2B] 42 B2B Marketing Acronyms and Abbreviations
    Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [B2B] 5 Ways B2B Marketers Can Learn to Love Facebook
    Are you holding back on Facebook marketing just because you’re in B2B? And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. Cause that’s where B2B people get results, right? Plenty of B2B marketers are using Facebook. Third?
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 18, 2013
    [B2B] Email Deliverability: Is Gmail’s tabbed inbox a B2B challenge?
    While Gmail’s tabbed inbox has incited its fair share of panic in the marketing world since its rollout a few months ago, does it prove to be something you should be concerned about as a B2B marketer? In the B2B marketplace, you’re dealing with deliverability to in-house email platforms, so this won’t be an issue, right?
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [B2B] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    That’s probably why business to business (B2B) is so often taken to be such a serious sphere – wrongly so, at least, in my personal opinion. To the contrary, in fact, some of the most memorable brands, organizations and individuals in B2B actually embrace their emotions, and connect with their audiences on very personal and human levels.
  • BIZNOLOGY  |  FRIDAY, JUNE 27, 2014
    [B2B] B2B marketing is falling down on the job
    So I set down a list of oft-forgotten B2B marketing imperatives. Unlike consumer-facing companies, where Marketing owns the P&L and Sales is one of its levers, in B2B, Sales typically owns revenue responsibility.  hope readers will comment on other imperatives for successful B2B marketing today. What is going wrong here?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 26, 2012
    [B2B] The Content Marketing Checklist For B2B Marketers
    Change is coming for many B2B Marketers. Velocity Partners is a UK-based B2B Marketing agency that has learned how to set itself apart with great content. Velocity Partners B2B Content Marketing Strategy Checklist. But for some of us, it’s already here and we are lighting the path forward. The Content Marketing Checklist.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [B2B] Buyer Personas in B2B Marketing
    Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? Information on their consumer profile is far less valuable in a B2B context.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 11, 2012
    [B2B] 4 Ways B2B Marketers Can Take Advantage of Instagram
    Yet, B2B companies haven’t taken to those fuzzy filters like their B2C counterparts. The truth is Instagram offers a number of effective b2b marketing tactics your brand should be taking advantage of – from raising awareness to engaging prospects and leads. Here we outline 4 ways B2B marketers can use Instagram. That’s too bad.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [B2B] How to Achieve Expert Status in B2B Marketing and Sales
    B2B Marketing Expert Status B2B SalesOn my last post, I talked about the huge difference between companies and individuals who are considered experts, versus those […].
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 22, 2015
    [B2B] Content And The Future Of B2B Marketing
    The question we get asked quite often: How does a B2B brand compete with all the noise and reach your target customers with relevant and timely information? Content And The Future Of B2B Marketing. Is content the future of B2B Marketing? The post Content And The Future Of B2B Marketing appeared first on B2B Marketing Insider.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 20, 2012
    [B2B] Is Pinterest Pointless for B2B Firms?
    But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone? Here’s the truth: for B2B brands, there’s a lot that can go wrong with Pinterest, and the benefits themselves are questionable.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [B2B] 21 Unbelievable B2B Content Marketing Statistics
    B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. Do these statistics seem to reflect the content marketing activities at your B2B company or clients? 93% of B2B Marketers create content from scratch.
  • DIGITAL B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [B2B] B2B Social Media Opportunities [#B2Bchat Recap]
    In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. B2B marketers need to stay on top of the market if they are to identify and take advantage of new opportunities.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 6, 2012
    [B2B] 5 Ridiculous B2B Social Media Marketing Myths
    B2B social media is gaining wider adoption. We are past arguing if B2B companies can use social media like we did in the early days of this blog. With the gradual adoption of social media marketing for B2B companies, some misconceptions and myths about B2B social media have been born. B2B social media has a clear ROI.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [B2B] B2B Lead Management – 6 Best Practices
    Some companies are good at generating B2B sales leads , others are good at qualifying and closing those leads, but the top performing companies, are those that leverage B2B lead management techniques and can do both.  If possible, make the qualification portion of B2B lead management a marketing task, not a sales task. 
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 31, 2012
    [B2B] 4 Ways B2B Marketers Can Benefit from Pinterest
    Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? 1. These are just a few ideas about how B2B Marketers can use and benefit from Pinterest. Social Media/Web 2.0
  • BIZNOLOGY  |  MONDAY, OCTOBER 28, 2013
    [B2B] Where to Get an Education in B2B Content Marketing
    Joe should know, having headed up custom publishing for Penton, which is where I first met him.  In fact, he commissioned me to write a piece of content for Penton, on B2B retention marketing techniques. One that really works, especially in B2B. But this is the one to acquire for your marketing library, for two reasons.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 12, 2016
    [B2B] Creative Content for B2B Marketers
    January 12, 2016 by Chuck Frey In today’s highly competitive world, B2B customers have more choices than ever. In many industries, too many me-too products and services are chasing too. read more. Content Marketing Creativity
  • TYPE A COMMUNICATIONS  |  MONDAY, JANUARY 5, 2015
    [B2B] 12 Months of Learning From 12 Top B2B Marketers
    In 2014, I was lucky to spend a lot of time talking to top B2B marketers who I always feel live at the head of the comet and blaze the path for others. So here’s a list of 12 things I learned from 12 top B2B marketers – just one to focus on each month for 2015: Kathy Button Bell, CMO, Emerson –   Simplification. January 6, 2015.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 9, 2015
    [B2B] B2B SEO Strategies for Multilingual Web Content
    It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. In the past, B2B marketers would be concerned with duplicate content issues that could arise in the implementation of multilingual web content. B2B Online Marketing Blog Search Engine Optimization Final Thoughts.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 5, 2014
    [B2B] Customer-Centric Marketing: Using metaphors in your B2B strategy
    There’s a common misconception that there’s a lack of beauty or poetry in B2B marketing, but Jacob and his team proved that these tasks are what a marketer makes of them. Lead Capture: How a B2B site redesign appealed to diversifying markets and increased conversion 81% [Full One Call Now video presentation from Summit].
  • BIZNOLOGY  |  THURSDAY, JUNE 27, 2013
    [B2B] 7 steps to a better B2B landing page
    Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could.  I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects. Plan for it.
  • B2B IDEAS @ WORK  |  TUESDAY, DECEMBER 15, 2015
    [B2B] The 23 Best B2B Marketing Blogs of 2015
    Continual learning is indispensable to successful b2b marketing. ” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. The post The 23 Best B2B Marketing Blogs of 2015 appeared first on MLT Creative. Ideas@Work Blog B2B Content Marketing B2B Blogging
  • ANNUITAS  |  TUESDAY, MARCH 22, 2016
    [B2B] A Power Breakfast – B2B Marketing Style
    Understanding your buyers is the first rule in B2B marketing today and you do this by talking to your buyers, building out personas and then developing content that maps to your buyers and the buying committee throughout the journey. The post A Power Breakfast – B2B Marketing Style appeared first on ANNUITAS. Samantha Stone.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [B2B] 15 B2B case studies show how content marketing drives ROI
    Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Do these case studies convince you of the value for content marketing for B2B businesses? Who is succeeding and why? million. million.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 2, 2015
    [B2B] The Benefits of a One-Page B2B Marketing Plan
    New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Marketing Planning b2b marketing plansMarketing is changing fast, and you have to change with the times. They work! ). Google changed its algorithms to favor quality content in the form of long blog posts.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [B2B] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Measuring outcomes – For B2B marketers, it’s all about measuring outcome metrics. Greater focus on taking action – Taking action is key in B2B business, but how do you know what to take action on?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 28, 2012
    [B2B] What makes a perfect B2B blog post?
    I wanted to let you know about a new resource for all you hard-working B2B bloggers out there. The amazing and progressive Eloqua company sponsored me to create The Grande Guide to B2B Blogging and it really turned out to be a sensational piece of work. It’s my first official kick-ass infographic: Tweet.
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2016
    [B2B] 5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research
    For B2B CMOs, the idea of audience development and engagement can be perplexing.  Questions I often receive when working with CMOs specific to B2B. Investing in audience development remains a key goal for many B2B CMOs.  How to invest and what to invest in becomes critical decisions for B2B CMOs. by Gregor Črešnar.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [B2B] Why The Most Effective B2B Marketing Tactic May Surprise You
    With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.
  • ACT-ON  |  TUESDAY, JANUARY 12, 2016
    [B2B] A Crash Course in Storytelling for B2B Marketers
    Marketing Strategy B2B B2B marketing marketing strategy storytellingWhat does all marketing boil down to? Throw out the advertising, the creative, the offer, the sales team, and the website. If you had to simplify marketing down to its fundamental purpose, what would that be? Communication. There are plenty of ways to communicate.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [B2B] Predictions for B2B digital marketing in 2013
    It’s that time of the year when observers can’t resist making predictions about developments on the horizon.  I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013.   My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 25, 2013
    [B2B] B2B Content Marketing Report – Need To Focus On The Basics
    What is the biggest challenges in B2B Content Marketing? That’s one the key findings of a report from the CMO Council on B2B Content Marketing. The report found that B2B Content Marketing now represents a significant portion of the marketing budget. Creating content that our customers actually want to consume. That’s
  • INFLUITIVE B2B  |  WEDNESDAY, APRIL 22, 2015
    [B2B] New Forrester Research: B2B Should Use B2C Customer Loyalty Principles
    For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 29, 2014
    [B2B] Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing
    Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. The Most Important B2B Marketing Metrics for CEOs [More from the blogs]. B2B Marketing: A recap of content and customer-centric marketing in 2014 [MaketingSherpa case study].
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [B2B] The 4 C’s of B2B Marketing
    So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s. The 4 C’s of B2B Marketing are: Content – the creation of a steady stream of engaging content. Related posts: 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. Price.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [B2B] 5 Essential Functions for Every B2B Website
    Photo credit: Wikipedia. “If you don’t have a website, you don’t have a business.”   By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so.  But what kind of functionality does your B2B website really need?  Here are five must-haves for every B2B website. .
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [B2B] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Research from 1,396 B2B marketers. Here’s where things got interesting.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [B2B] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! It’s all based on Facebook’s algorithm called EdgeRank.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 2, 2016
    [B2B] Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
    Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement. B2B Online Marketing Blog Marketing Measurementunderstand their skepticism. It is, however, possible. set up  lead scoring ). Absolutely.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [B2B] An Introduction to B2B Native Advertising
    More importantly, let’s look at some of the more effective ways that B2B companies can use native advertising. Why You Should Consider Native Ads for B2B. B2B Companies Need to Engage. For B2B advertisers, there are some real benefits. Many B2B buying decisions are not made spur of the moment. That was too harsh.
  • ANNUITAS  |  THURSDAY, MAY 7, 2015
    [B2B] What B2B Sales Does Not Get That B2B Marketing Does, or Do They?
    The report was based on data survey from 372 sales 75% of which were B2B sales people. Numerous studies have shown that today’s B2B buying process is somewhere between 50-70% complete before a buyer initiates contact with a vendor or sales rep from the vendor. Blog B2B Marketing Buyer 2.0 59% stated “gaining appointments”.
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 3, 2016
    [B2B] 8 Essential Google Analytics Reports For B2B Marketing
    This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. The post 8 Essential Google Analytics Reports For B2B Marketing appeared first on MLT Creative. Ideas@Work Blog B2B Analytics and Measurement B2B Marketing StrategyWant to take your skills to the next level?
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [B2B] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Image credit: BundlePost. Cross-Platform Social Media Strategy.
  • THE POINT  |  THURSDAY, APRIL 23, 2015
    [B2B] Above the Fold Still Critical for B2B Email Design
    Here then is my modern version of “Above the Fold” for today’s B2B email marketers: 1. For more tips on B2B email marketing, download a free copy of our white paper: “ Top 10 B2B Email Marketing Mistakes ”. “Above the fold” is a term that originated in the heyday of print advertising and direct mail. look below the fold.).
  • ANNUITAS  |  THURSDAY, MAY 29, 2014
    [B2B] CASL Countdown for B2B Marketers
    The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. Blog B2B Marketing Canadian Anti-Spam Legislation CASL compliance email marketing implied consent opt-in The major difference between CAN-SPAM and CASL is explicit opt-in. Send us an email if you need assistance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [B2B] Social Media Case Study: How I made $47 million from my B2B blog
    We decided that the primary source of this new content would be AT&T’s B2B blog, called Networking Exchange. Sander Biehn has worked in B2B sales at AT&T for the past 17 years. We decided that the primary source of this new content would be AT&T''s B2B blog, called Networking Exchange. It’s true. Tactics.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [B2B] 5 Social Media Enhancements That Benefit B2B Marketers
    by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [B2B] How To Illustrate Popular B2B PPC Performance Metrics
    The extended sales cycle we face in B2B online marketing adds to the confusion. For performance reporting purposes, B2B marketers should consider running an  Auction Insights  report to show how competitive major keywords are or who else is highly active in the advertising space. Here are three essential metrics. METRIC 1: CLICKS.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 12, 2016
    [B2B] How to Leverage Content Marketing in “Boring” B2B Industries
    Some content you could create surrounding B2B industries includes: videos and photos of company events or office goings-on, blog posts from employees on what it’s like to work for the company, or e-books and long-form content that explains your culture, mission, and values. B2B Online Marketing Blog Content Marketing
  • PROTEUS B2B MARKETING BLOG  |  WEDNESDAY, MAY 7, 2014
    [B2B] A B2B Webinar About B2B Webinars
    B2B Marketing B2B Business Tips content marketing marketing Webinars It was an interesting online presentation last week—a webinar on webinars. attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr.
  • TYPE A COMMUNICATIONS  |  MONDAY, NOVEMBER 2, 2015
    [B2B] Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
    November 3, 2015 B2B buyers are driving their buying process and brands are still trying to catch up. B2B Marketing Change Management Content Strategy DemandGenWhat does that mean for marketers? Companies that want to survive in. read more.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 23, 2012
    [B2B] The Phrenology of the Modern B2B Marketer
    We call it, The Phrenology of the Modern B2B Marketer. The Phrenology of the Modern B2B Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing B2B b2b marketing funnyHeck, our co-founder Steve Woods literally wrote the book on the subject.) Don’t ask us how.
  • NUSPARK  |  SATURDAY, JANUARY 21, 2012
    [B2B] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
    Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  Ruth P. Stevens. Chapman.
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