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  • TYPE A COMMUNICATIONS  |  MONDAY, JANUARY 5, 2015
    [B2B] 12 Months of Learning From 12 Top B2B Marketers
    In 2014, I was lucky to spend a lot of time talking to top B2B marketers who I always feel live at the head of the comet and blaze the path for others. So here’s a list of 12 things I learned from 12 top B2B marketers – just one to focus on each month for 2015: Kathy Button Bell, CMO, Emerson –   Simplification. January 6, 2015.
  • SALESFUSION  |  WEDNESDAY, MAY 14, 2014
    [B2B] B2B Marketing Blogs
    The post B2B Marketing Blogs appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. box icon="pencil" style="solid"].
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [B2B] 42 B2B Marketing Acronyms and Abbreviations
    Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?
  • BIZNOLOGY  |  MONDAY, JANUARY 9, 2017
    [B2B] Modeling B2B video content on micro-learning
    You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Many B2B videos meet that criterion. Most B2B marketing content is built to answer a question: Why should I be interested in this product? What is micro-learning?
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [B2B] Twitter for B2B Marketing
    Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Twitter for B2B Marketing. The hashtag for these and other B2B Chat sessions is #b2bchat. Q1: What are the best and/or worst reasons to make Twitter part of a B2B marketing plan? Or Twitter in general for B2B companies?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 2, 2017
    [B2B] The 10 most fascinating people in B2B marketing in 2016
    Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. Gary Skidmore founded one of the more effective B2B call center operations in the pre-modern B2B marketing days. Hats off to them all! friends. Thanks, Laura!
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 20, 2012
    [B2B] Buyer Personas in B2B Marketing
    Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? Information on their consumer profile is far less valuable in a B2B context.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [B2B] 5 Types of SEO Audits for B2B Organizations
    Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. The Duplicate Content Audit.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [B2B] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Image credit: BundlePost. Cross-Platform Social Media Strategy.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 4, 2015
    [B2B] Everyone Can Do More With New B2B Technology
    One of the most common ways we tend to define generational gaps today is by the way we think about B2B technology and how we let it influence our lives and our work. I can say that with some authority. Talking About My Generation And Yours. Can someone please explain to me the legitimate appeal of Snapchat?). It enhances that skill.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [B2B] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    That’s probably why business to business (B2B) is so often taken to be such a serious sphere – wrongly so, at least, in my personal opinion. To the contrary, in fact, some of the most memorable brands, organizations and individuals in B2B actually embrace their emotions, and connect with their audiences on very personal and human levels.
  • AVITAGE  |  SATURDAY, JUNE 27, 2015
    [B2B] B2B Customer Content Operations Manifesto
    If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business. The post B2B Customer Content Operations Manifesto appeared first on Avitage. And clients pay dearly for this.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 28, 2014
    [B2B] How to Have an Effective First Conversation When B2B Teleprospecting
    B2B teleprospecting is tough – kudos to you for sticking with it! I believe one of the most challenging aspects of sales teleprospecting is the first conversation. You have less than a minute to prove yourself as a trustworthy sales rep. You only have your phone, your research, and your CRM to back you up. Eliminate fluff. Play detective.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [B2B] Three Things Smart B2B Marketers Will be Doing in 2016
    What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 20, 2012
    [B2B] Is Pinterest Pointless for B2B Firms?
    But even as more and more companies strive to get in on the action, There’s one question many of us still can’t shake, especially in the B2B realm: does Pinterest make good business sense for everyone? Here’s the truth: for B2B brands, there’s a lot that can go wrong with Pinterest, and the benefits themselves are questionable.
  • SAZBEAN  |  FRIDAY, NOVEMBER 22, 2013
    [B2B] Tips & Trends for B2B Social Media Marketing Success
    English: Moscow-city 2010,March (Photo credit: Wikipedia) Business to business (b2b) companies often neglect or ignore social channels because they don’t think their customers are there. Lee Odden has some great tips and trends for B2B in this presentation. News & Notes
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 5, 2013
    [B2B] B2B content marketing research
    Almost three fifths (56%) of the 175 B2B marketers Circle Research recently surveyed for B2B Marketing Magazine’s Content Marketing Report have seen content marketing boost sales (most of the remainder simply don’t know the impact as measuring ROI is tough). Content marketing works.  Focus on quality not quantity. Make time.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [B2B] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well. From: How Link Building Management Will Change for B2B Marketers. There is no escaping it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [B2B] Social Media Case Study: How I made $47 million from my B2B blog
    We decided that the primary source of this new content would be AT&T’s B2B blog, called Networking Exchange. Sander Biehn has worked in B2B sales at AT&T for the past 17 years. We decided that the primary source of this new content would be AT&T''s B2B blog, called Networking Exchange. It’s true. Tactics.
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 25, 2011
    [B2B] 10+ Ways To Use B2B Social Media In Your Business
    Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. It’s surprising how many B2B companies still overlook this key task. Eleven Different Ways to Integrate B2B Social Media. Skin your YouTube page. Tweet with them.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 5, 2011
    [B2B] Six Surprising B2B Content Marketing Ideas
    One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development.
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 27, 2017
    [B2B] A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016
    January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 12, 2016
    [B2B] Creative Content for B2B Marketers
    January 12, 2016 by Chuck Frey In today’s highly competitive world, B2B customers have more choices than ever. In many industries, too many me-too products and services are chasing too. read more. Content Marketing Creativity
  • TYPE A COMMUNICATIONS  |  TUESDAY, MAY 3, 2016
    [B2B] 6 Business Skills Every B2B Marketer Must Master
    B2B Marketing Business Change ManagementMay 3, 2016 We’re barely into the week and I’ve already heard the same tale of woe from four different companies. They need a different kind of marketer. Well, to. read more.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Here are some of the valuable B2B marketing lessons that I learned from Inbound 2014 and FutureM speakers that I hope offer you some inspiration, just as they did for me.
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 2, 2015
    [B2B] The Benefits of a One-Page B2B Marketing Plan
    New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Marketing Planning b2b marketing plansMarketing is changing fast, and you have to change with the times. They work! ). Google changed its algorithms to favor quality content in the form of long blog posts.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [B2B] How to Be Creative in B2B PR
    Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks. Social PR b2b PR Heather Baker social PR
  • CONTENTLY  |  MONDAY, JANUARY 30, 2017
    [B2B] B2B Paid Content Distribution: Facebook vs. LinkedIn
    “ Oh, we’re B2B,” someone said. ” I hear this response meeting after meeting. I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. We only want to use LinkedIn.”
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 14, 2014
    [B2B] Use Digital Content to Shorten the B2B Sales Cycle
    It seems like everyone is talking about B2C and B2B content marketing. What types of digital content shorten the B2B sales cycle?  When it comes to shortening the B2B sales cycle, there is no right or wrong when it comes to content length.  Technorati Tags: B2B content marketing , B2B sales cycle , Digital content.
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [B2B] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 24, 2015
    [B2B] 10 Reasons to Develop a B2B Blogging Strategy
    With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 16, 2012
    [B2B] 4 B2B Marketing Myths
    The B2B marketing community has become so focused on the journey they have lost sight of the destination. The purpose of B2B marketing is not leads, relationships, content or branding. This focus on the day-to-day marketing and business activities has given rise to a number of B2B marketing myths. Yeah, content is like that.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [B2B] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Research from 1,396 B2B marketers. Here’s where things got interesting.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 4, 2010
    [B2B] Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
    But at the end of the day success in the B2B sphere isn’t about conversations and engagement: it’s about sales. Don’t Let Your Focus Wander The “engage, start a conversation&# mantra that seems to be doing the rounds at the moment might be a bit misleading from a B2B perspective. clicks down. Or Does It? 5.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 31, 2013
    [B2B] 5 Creative Ways B2B Marketers Can Use Twitter’s Vine
    From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already. The new Vine is a six-second video that continues to play in a loop until you stop it. Check them out.
  • BIZNOLOGY  |  THURSDAY, MARCH 28, 2013
    [B2B] Push versus Pull Marketing: In B2B, You Need Both
    With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be.  Simply put, B2B marketers need a mix of push and pull.  Photo credit: Aimar (Nidde). Outbound is bad,” she said.  Well, I guess her feeling is understandable.  Inbound Hubspot promotes it. 
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [B2B] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The following infographic takes each section of elements and explains how they apply to the process of B2B marketing attribution tactics. Website. Twitter.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 30, 2011
    [B2B] B2B Marketers: 10 Ways to Juice Your Facebook Fan Page
    For B2B marketing professionals, Facebook can be just as bleak. Our newest presentation, “ 10 Ways to ‘Solve’ Facebook for B2B ” (hashtag #B2Bfacebook), highlights 10 actionable tips – real things you can start (or stop) doing to make a measurable difference in your Facebook marketing efforts. But it doesn’t have to be that way.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 12, 2015
    [B2B] How to Effectively Work From Home as a B2B Inside Sales Manager
    hope these tips will help you to set up a home environment conducive to working as a B2B inside sales manager! Corporate Culture Inside Sales Management B2B Inside Sales Happy New Year! Like many, I spent most of my holiday back home with family. Continue Following Your Daily Routine. Create a workspace conducive to actually working.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [B2B] 9 B2B Marketing (and Life) Lessons from #Inbound15
    By the end of the week, I found myself filled with information and ideas, and excited to share some of the most valuable B2B marketing takeaways from Inbound15 with you. Well, you may be asking yourself “ Why is Brené Brown at Inbound15? ” and “ What can she teach us about B2B marketing? ”. Now, that’s an inbound movement!
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [B2B] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    Have you felt like social advertising just wasn’t right for your B2B marketing? This looks like the most compelling social advertising offering yet for B2B marketers. Here are 7 reasons I believe this will be good for both B2B marketers and LinkedIn’s shareholders. 1. Social Advertising, With LinkedIn Targeting.
  • THE POINT  |  THURSDAY, APRIL 23, 2015
    [B2B] Above the Fold Still Critical for B2B Email Design
    Here then is my modern version of “Above the Fold” for today’s B2B email marketers: 1. For more tips on B2B email marketing, download a free copy of our white paper: “ Top 10 B2B Email Marketing Mistakes ”. “Above the fold” is a term that originated in the heyday of print advertising and direct mail. look below the fold.).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [B2B] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    This infographic describes why Google Plus is the future of B2B Marketing, and why businesses need to stop neglecting its presence. Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke , journalist and business consultant. The rollout of Google Plus in the summer of 2011 was nothing short of mighty.
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] B2B Marketing is Just B2P. Right?
    B2B salespeople are looking to talk to people that influence or make decisions for business purchases. So why all the fuss about B2B being B2P (business to person)? Maybe not you, but some B2B marketer will). Enterprise B2B is different, the products and solutions are complex and need to be understood.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 12, 2014
    [B2B] Raise Prices for B2B Sales Without Losing Your Regular Customers
    Sales Process B2B Inside Sales Client Management B2B Sales Success Sales Prospecting Perspectives is pleased to bring you a guest blog from Colleen Francis, After three years of selling products and services at the same prices, your company decides a change is in order. Pricing surprises are never a good thing in sales!
  • ACSELLERANT  |  MONDAY, OCTOBER 7, 2013
    [B2B] Capturing the Voice of Your Customer for B2B Video
    acSellerant B2B video marketing Bob Leonard business to business content marketing market research interviews multimedia online video storytelling Voice of the Customer b2b B2B marketing b2b sales business to business marketing content strategy relevant content useful and relevant information video marketing We get it!
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 6, 2015
    [B2B] What Makes Effective B2B Content Marketing? [Research]
    55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. Is your company one of them?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [B2B] 5 Problems with B2B Marketing…and How to Fix Them
    B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [B2B] The 10 Don’ts of Twitter for B2B Marketing
    Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Beware of sounding too automated though.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [B2B] How to Find Influencers for B2B Online Marketing Campaigns
    But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. While influencer marketing can be a difficult task that takes time and expertise, it has proven to be a successful B2B tactic that many companies continue to expand budgets around in 2016. What is it?
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [B2B] Who Should Nurture B2B Leads with Social Media?
    B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Social Selling
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [B2B] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [B2B] B2B Marketing Meets Video: Insights from 21 Marketers
    Just over half (52%) of B2B marketers are now using video, a 27% increase over the year before. However, that means nearly half of B2B marketers are not using video yet. Quick B2B Video Wins The group identified a number of potential quick wins, many of them are included in the Storify summary below.
  • THE POINT  |  THURSDAY, AUGUST 1, 2013
    [B2B] Top 10 B2B Lead Scoring Mistakes (Part 1 of 2)
    Drawn from that experience, here are 10 examples of the most common scoring mistakes we see B2B companies make: 1. Lead scoring has quickly become an integral part of a demand generation marketer’s arsenal. No separate scores for behavioral and demographic values. Demographic scores are best thought of as how interested you are in a prospect.
  • B2BBLOGGERS  |  THURSDAY, OCTOBER 7, 2010
    [B2B] 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
    In order to stay up to date with frequent changes and plan your marketing strategy accordingly, you should utilize B2B marketing analytics. Measuring outcomes – For B2B marketers, it’s all about measuring outcome metrics. Greater focus on taking action – Taking action is key in B2B business, but how do you know what to take action on?
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [B2B] What Does B2B Social Media Success Look Like?
    It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 27, 2015
    [B2B] 5 Shared Traits Among Today’s B2B Buyers
    With this challenge in mind, I’m going to share some of the traits (backed by data) that I believe will help paint a clear picture (one that will hopefully be more accurate than Tom Brady’s courtroom sketch ) of today’s B2B buyer. 1. B2B Buyers Do More Research Than Ever Before. B2B Buyers’ Time is Precious. Final Thoughts.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [B2B] 5 Ways to Modernize Your B2B Branding and Marketing Online
    Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. Fresh Colors and a New Logo. Sleek Design / UX.
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [B2B] B2B Conversion Tracking Best Practices
    Especially in the world of B2B marketing, because the customer journey can be long and complicated, proper conversion tracking is essential. We’ll discuss a few mistakes B2B marketers need to avoid to ensure that they get the most out of their conversion data. In B2B marketing, there are multiple conversions in a customer’s journey.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [B2B] How WebMD Has Changed B2B Marketing Forever
    Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. Failure to respond properly to the new vendor selection process. does not guarantee marketplace attention.
  • DIGITAL B2B MARKETING  |  THURSDAY, AUGUST 22, 2013
    [B2B] 3 Common Problems with B2B Marketing Personas
    Developing personas is one of the first steps recommended by many B2B marketers. Unfortunately, many B2B marketers are working with personas that do more harm than good. B2B personas should illuminate your audience and provide a clear roadmap to relevance in your marketing. Here are some of the most common problems I see.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [B2B] How B2B Marketers Will Spend Their Budgets in 2014
    B2B vendor websites have come a long way since the days of serving as essentially online brochures. Given that 70% of the b2b purchasing cycle is complete before a vendor’s sales team is even aware of the opportunity, websites are now expected to accomplish much of the pre-sales heavy lifting. They permit only general targeting.
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [B2B] 4 B2B Marketing Scenarios: One Size Does Not Fit All
    B2B marketing discussions on Twitter and blogs have a tendency to focus on singular topics, such as Twitter, marketing automation , or lead generation , as if they are right for everyone and we just need to do them well. Shouldn’t B2B marketing solutions be just as unique? How do you expand the relationship into other divisions?
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [B2B] Where is B2B data-driven marketing headed?
    Data drives B2B marketing today, and it’s a fast-evolving arena.  Derek Slayton, CMO of NetProspex, points out that new technologies can only take B2B marketers so far. This needs to change in B2B, just as it has in consumer categories like retail and gambling.”. 5.  No more campaigns. The merging of B2B and B2C.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [B2B] Insights from the B2B Barometer
    The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  I’d like to share a few of the study’s key findings here.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [B2B] 10 Things You Need to Know About B2B Mobile Marketing
    These are the same business decision makers and influencers your B2B marketing is targeting. You can read the summary here on Storify ) Following are five key facts to help make the case for mobile in B2B marketing and five aspects of mobile marketers need to be aware of. Reasons Your Marketing Needs to be Mobile 1.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [B2B] B2B Marketers Must Be Transparent to Build Trust
    Marketing Soapbox b2b marketing trust Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles.
  • B2B IDEAS @ WORK  |  WEDNESDAY, FEBRUARY 3, 2016
    [B2B] 8 Essential Google Analytics Reports For B2B Marketing
    This blog is to help you use Google Analytics to get the insights that are most valuable for b2b marketing. The post 8 Essential Google Analytics Reports For B2B Marketing appeared first on MLT Creative. Ideas@Work Blog B2B Analytics and Measurement B2B Marketing StrategyWant to take your skills to the next level?
  • THE B2B RESEARCH BLOG  |  THURSDAY, DECEMBER 11, 2014
    [B2B] Financial benchmarks for B2B marketing agencies
    The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Uncategorized Agency financial benchmarks B2B Marketing League Table Let’s look at the top line first.  The average agency turnover is £4.08 million (up 13% from 2013).  million. million. million. million+.
  • GREAT B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [B2B] Can You Really Use Marketing to Shrink the B2B Sales Cycle?
    It seems at least once a week that I talk to a B2B company about how to shrink their sales […]. The post Can You Really Use Marketing to Shrink the B2B Sales Cycle? appeared first on Great B2B Marketing. B2B Sales Sales Cycle Sales Model B2B sales cycle
  • WEBBIQUITY  |  MONDAY, APRIL 18, 2016
    [B2B] The B2B Lead Generation Ecosystem and WPO [Infographic]
    Content Marketing Marketing Automation and Demand Generation Marketing Infographics Marketing Strategy Social Media Marketing Web Presence Optimization b2b lead generation Brad Shorr Internet Marketing Lead Generation Ecosystem infographic pre-CRM website traffic Straight NorthDevelop new ways to improve and scale your current campaign.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 12, 2014
    [B2B] 4 Dimensions of Effective B2B Marketing Plans
    Dimensions of Effective B2B Marketing Plans is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. writer by trade, Liz also specializes in campaign Development and execution and content creation and management. She also manages Bulldog’s blog.  Follow Liz on Twitter at @liz_pate. Demand Modeling.
  • INFLUITIVE B2B  |  WEDNESDAY, JULY 8, 2015
    [B2B] 4 Ways B2B Marketers Can Create Raving Brand Advocates
    Creating raving brand advocates in the B2B tech space isn’t impossible—if you’re willing to get creative with your marketing. Rob Meinhardt , founder of Dell KACE and partner at Toba Capital , has proven that differentiating your brand can pay off big time in the B2B world. So this time, it was all about getting here safe in one piece.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [B2B] Top-10 B2B Marketing Topics of 2010
    With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 10, 2015
    [B2B] 5 Places B2B Marketers Can Find Blogging Inspiration
    One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics.
  • SALES LEAD INSIGHTS  |  TUESDAY, JULY 26, 2011
    [B2B] B2B telemarketing: An interview with Michael Brown
    With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. What’s the latest and greatest in the world of B2B telemarketing? B2B telemarketing TelemarketingAsk before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 13, 2015
    [B2B] 10 Great Writing Books & Tools For B2B Content Marketers
    Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Ogilvy is known by many as the “father of [modern] advertising,” and the strategies and thoughts he presents in this book can easily cross over to B2B content marketing. Content Marketing Books. Work Flowy. Soovle.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [B2B] 3 Tips for Using Social Media for B2B Marketing
    However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [B2B] 6 Tools for Automating B2B Social Media Marketing
    Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. What automation tools do you use for B2B social media marketing? B2B Online Marketing Blog Social Media StrategiesThat doesn’t change, no matter the target audience. Buffer. Edgar. DrumUp. BuzzSumo.
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [B2B] 4 Ways The B2B Buying Process Has Changed in 2015
    Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. B2B marketing technology is developing rapidly. Social media influence is to the B2B buyer. B2B verticals.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [B2B] The Tao of B2B Buying Behavior – Why Emotion Trumps Logic
    The post The Tao of B2B Buying Behavior – Why Emotion Trumps Logic appeared first on Great B2B Marketing. B2B Buying B2B Marketing B2B BuyerI’ve always wanted to use the word “Tao” in a blog post because the term has such profound (albeit esoteric) […].
  • GREAT B2B MARKETING  |  THURSDAY, SEPTEMBER 24, 2015
    [B2B] Attracting More B2B Buyers by Focusing on Their Interests
    The post Attracting More B2B Buyers by Focusing on Their Interests appeared first on Great B2B Marketing. B2B Buyer Demand Generation Marketing FocusWhat problems are your buyers looking to solve? Like you, I’m frequently bombarded by online ads and self-promoting emails […].
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [B2B] Seven Habits of Highly Effective B2B Websites
    Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. 1.     Design for Humans. Don’t make a mess out of it.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [B2B] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? It’s also important to know how to measure the effectiveness of your B2B marketing events , so consider investing in martech solutions that will allow you to do so.
  • ANNUITAS  |  THURSDAY, MAY 29, 2014
    [B2B] CASL Countdown for B2B Marketers
    The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. Blog B2B Marketing Canadian Anti-Spam Legislation CASL compliance email marketing implied consent opt-in The major difference between CAN-SPAM and CASL is explicit opt-in. Send us an email if you need assistance.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 11, 2015
    [B2B] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
    Marketing Implementation b2b customer marketingAre you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Selfie stick video or photo social media campaign. Get some customer-produced video testimonials about your products or services?
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [B2B] Marketing Analytics – Measuring What Matters in B2B
    The author, Ruth Stevens, talked about the difficulty of linking B2B sales with specific marketing touch points. For example, research from our friends at MarketingSherpa shows that only about one quarter of B2B companies have a lead generation and follow-up process that is routinely followed.  Carpe Occasio.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 29, 2011
    [B2B] Two B2B Social Marketing Initiatives Worth Checking
    A couple of notable B2B efforts have caught my eye recently that I wanted to share. No doubt this wasn’t cheap, but it’s impressive to see a B2B community demonstrate this kind of ingenuity. Two impressive B2B social media efforts by two companies addressing very different audiences. It respects its audience.
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 9, 2013
    [B2B] 15 People Every B2B Marketer Should Follow On Twitter
    As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. Here are 15 hidden gems B2B marketers should be following. B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media. Writer.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 8, 2013
    [B2B] 20 B2B Marketing Blogs You Need To Read
    When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. The Best B2B Marketing Blogs. Follow Eric.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 12, 2011
    [B2B] B2B Marketing Automation Industry Size and Segments
    As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. But not all of these are B2B marketers. demand generation industry size b2b marketing automation revenues vendor selectionThe $257.5 The 26.7%
  • B2B IDEAS @ WORK  |  TUESDAY, DECEMBER 15, 2015
    [B2B] The 23 Best B2B Marketing Blogs of 2015
    Continual learning is indispensable to successful b2b marketing. ” Blogs are a great way to keep that learning process going and to stay up to date on the b2b marketing industry. The post The 23 Best B2B Marketing Blogs of 2015 appeared first on MLT Creative. Ideas@Work Blog B2B Content Marketing B2B Blogging
  • GREAT B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [B2B] 5 Characteristics of a Winning B2B Marketer
    Following are five key characteristics that will separate you, as a winning B2B marketer, from the has-beens and also-rans. Winning B2B Marketer Stops What is Hurting. Winning B2B Marketer Plays to Win. Winning B2B Marketer Demonstrates Laser Focus. Winning B2B Marketer Flouts Conventional Wisdom.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 20, 2010
    [B2B] A fascinating “hardcore” B2B social media success
    With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.  I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. STRATEGY.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [B2B] 3 B2B Conversion Tracking Mistakes Not to Make
    Conversion tracking can be tricky, in particular for B2B businesses, where leads can come in the form of several types of actions. Setting Goals for B2B Web Marketing. We know those in the B2B space have been slower to adopt social media and, for the majority of our clients, social is not a direct lead strategy.
  • B2B LEAD BLOG  |  MONDAY, MARCH 9, 2015
    [B2B] Always Connected B2B Customers: Meeting Their Expectations
    B2B Marketing Ideas B2B personas marketing insight What are today’s customers like? For one thing, they take far more control of their buying experience, and they do it largely through mobile devices. The “always connected” customer typically has three connected devices. The always connected customer […].
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [B2B] The Top-10 B2B Marketing Trends for 2011
    Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Happy New Year! It is January and time again for the obligatory 2011 predictions.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, JANUARY 31, 2012
    [B2B] The Top-5 B2B Marketing Trends for 2012
    It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. hope the New Year will treat you well and that you have much success in your 2012 B2B marketing efforts
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 5, 2012
    [B2B] How B2B Marketers Are Scoring Big with Social Media [Infographic]
    The results show that B2B marketing professionals are indeed achieving tremendous results with social media marketing, and in many cases, beating out their B2C counterparts. How do you compare as a B2B marketer? For a complete guide to B2B Social Media Marketing, Download the Definitive Guide to B2B Social Media.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 16, 2015
    [B2B] Effective B2B Marketing Leaders Do This
    The post Effective B2B Marketing Leaders Do This appeared first on Marketing Insider Group. Technology plays a critical role in the success of today’s marketers. Marketers use technology to help us make smarter decisions, execute more effective campaigns, and drive more revenue. Demand Generation
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