THE POINT | FRIDAY, DECEMBER 17, 2010
[B2B] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. HS) What’s different about the B2B selling process compared to say, 5 or 10 years ago? Fast forward to today.
SALES LEAD INSIGHTS | MONDAY, JULY 9, 2012
[B2B] B2B Lead Generation: Getting on the same page
always recommend to my sale lead consulting clients that they create a gloss ary of terms related to their B2B lead generation progra m s. B2B Lead Generation Sales lead generationA lead is a lead. Or is it? To reduce misunderstandings. Here's a first draft of a glossary I gave one of my clients to help them get started writing theirs.
GREAT B2B MARKETING | MONDAY, OCTOBER 18, 2010
[B2B] The Perils of Perfectionism in B2B Marketing
But a lot of what we do in B2B marketing is blocking and tackling and it is usually more important to make a lot of good stuff happen instead of a little bit of perfect stuff. . Technorati Tags: B2B Marketer , B2B Marketing , Marketing Strategy. Tags: B2B Marketer B2B Marketing Marketing Strategy
SALES PROSPECTING PERSPECTIVES | TUESDAY, JANUARY 6, 2015
[B2B] 5 B2B Sales Thought Leaders Share 2014 Trends and 2015 Predictions
We asked 5 B2B sales thought leaders to take a step back and analyze last year in terms of sales trends and this year in terms of sales predictions. Specifically, we asked them this question: What were the major trends in B2B inside sales in 2014, and how do these trends influence your predictions for 2015? 'It’s January 6.
B2B MARKETING TRACTION | THURSDAY, JANUARY 31, 2013
[B2B] 5 Creative Ways B2B Marketers Can Use Twitter’s Vine
From what little I’ve seen, I think there are some opportunities for B2B marketers: 1. What other uses of Vine might there be for B2B Marketers? b2b marketingI don’t know much about Vine, and I like it already. That’s what I’m talking about. No auto-blaring audio when you reach a page with a Vine video!).
B2B MARKETING TRACTION | MONDAY, JUNE 23, 2014
[B2B] How to Increase Customer Loyalty through B2B Marketing
'Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Marketing Implementation b2b customer marketing Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Do they want to subscribe to your eLetter?
B2BMARKETINGSMARTS | MONDAY, APRIL 11, 2011
[B2B] The 3 most important rules in B2B marketing copy.
However, if a B2B marketer sees his or her favorite marketing copy phrase on the “Richards’ Quadrant, they should run and hide. That also goes for ROI, SFA, CRM, ERP and dozens of other B2B acronyms. Reading B2B marketing messages should be easy, not hard work. Say: Get more done faster.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 12, 2014
[B2B] B2B Marketing Automation Vendor Strategies: What's Worked and What's Next
'I recently did a study of the strategies of B2B marketing automation vendors. b2b marketing automation marketing automation vendor strategies The research identified 28 different strategies which fell into six major groups. Most vendors used more than one strategy. Shading indicates the relative frequency of each strategy.
B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 19, 2011
[B2B] The two biggest B2B marketing campaign essentials.
Today’s B2B marketing directors have a long list of marketing options from which to choose: automated email marketing, direct mail lead generation, telemarketing, customer profiling, database enhancement, content creation, Web site re-designs, social media initiatives, trade shows, user conferences — the very scope boggles the mind.
B2B MARKETING TRACTION | TUESDAY, JUNE 17, 2014
[B2B] 11 B2B Website Mistakes and How to Avoid Them
'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Your content is static.
FUNNEL FOCUS | FRIDAY, FEBRUARY 24, 2012
[B2B] Why B2B Buyers are Like ‘The Bachelor’
My presentation started with a brief discussion of the B2B Buyer’s Journey – the path that buyer’s take when going from lead to satisfied (or dissatisfied) customer. As I switched my attention back and forth between my presentation and the show, I had a shocking revelation: B2B buyers are exactly like The Bachelor!
PWB MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
[B2B] Seven Habits of Highly Effective B2B Websites
Are you thinking about building new B2B website or maybe making a small tune-up? Redesigning a B2B website can seem like a daunting task. We’ve built B2B websites since 1998. Covey, the following are seven habits of highly effective B2B websites. The top B2B marketers have a call-to-action on every landing page.
B2BMARKETINGSMARTS | MONDAY, MARCH 28, 2011
[B2B] Ideas to help break the B2B automated marketing content barrier.
Brian is the organizer of the LinkedIn B2B Marketing Roundtable of which I am a member. Instead of the speaker being a B2B marketing resource, this Webinar was a real-life case study presented by a true B2B marketer, Michelle Levy, Associate Vice President of Marketing Programs for ECI Telecom. But it doesn’t have to be.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 12, 2014
[B2B] 3 B2B Conversion Tracking Mistakes Not to Make
Conversion tracking can be tricky, in particular for B2B businesses, where leads can come in the form of several types of actions. For many B2B businesses, conversion tracking isnt seen as a top priority. Setting Goals for B2B Web Marketing. B2B Online Marketing Blog Marketing Measurement No Conversion Tracking.
B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 15, 2014
[B2B] SEO Mistakes B2B Marketers Must Avoid
'I’m pleased to welcome guest blogger Brad Shorr to share his insight on one of today’s most important B2B marketing topics — SEO. “SEO campaign,” a phrase […] SEO Mistakes B2B Marketers Must Avoid is a post from: B2BMarketingSmarts. B2B Lead Generation keywords Lead Generation SEO traffic
KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 9, 2015
[B2B] B2B SEO Strategies for Multilingual Web Content
'It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. In the past, B2B marketers would be concerned with duplicate content issues that could arise in the implementation of multilingual web content. B2B Online Marketing Blog Search Engine Optimization Final Thoughts.
SMALL MANUFACTURER BLOG | MONDAY, OCTOBER 17, 2011
[B2B] Why Blogging Makes Sense for Small B2B Companies
Tweet Katie Meurin, of Komarketing Associates, an SEO firm, posted a stat that I found interesting in her post, “ 15 Content Marketing and Social Media Takeaways from the B2B Marketing Summit.” ” Of the 79% of B2B marketers using social media, only 28% use a blog. Why do I say this? We need to write about it.”
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 15, 2014
[B2B] The Most Important B2B Marketing Metrics for CEOs
d love to get your input on what you believe are the most important B2B marketing metrics for CEOs. B2B Marketing: How accounts payable company’s new process increased Marketing’s contribution to revenue 1,300% [MarketingSherpa B2B Marketing case study]. On the pipeline? On revenue? Employee total compensation.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 12, 2015
[B2B] 6 Great B2B Business, Marketing, and Strategy Books
Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. This book is useful for B2B business owners and marketers because it allows you to identify the key areas where you can specifically improve and grow your business. B2B Online Marketing Blog Brand Management
LOOPFUSE | MONDAY, SEPTEMBER 30, 2013
[B2B] The B2B Marketing Technology Adoption Curve
As we look towards the future, we mapped out our version of the “B2B Marketing Technology Adoption Curve.” Marketing Automation Technology Thought Leadership adoption curve b2b marketing technology Key takeaways: 1. Most marketers, at this point, understand that email marketing must be part of their playbook.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 26, 2015
[B2B] Could Event Marketing Be Your B2B Golden Ticket?
In fact, according to a study released by InsideSales.com in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness. Below are some of the ways that event marketing can help your B2B company grow. B2B Online Marketing Blog Brand Management Provides Expertise.
SALES PROSPECTING PERSPECTIVES | MONDAY, DECEMBER 8, 2014
[B2B] How to Prepare For Client Calls in B2B Organizations
'Preparing for a client call in B2B sales takes a minimal amount of time and can greatly impact the quality of your client relationship. Here’s a good example of a client call itinerary: CLIENT CALL: B2B Company & AG Salesworks. B2B Lead Generation Closed-Loop Feedback Client Management B2B Sales Success The Details.
BIZNOLOGY | THURSDAY, JULY 25, 2013
[B2B] How to Create a B2B Content Audit
In the B2B marketing world, content is used primarily to 1. Advice about content audits is widely available—much of it about website content analysis, but I am proposing an audit specifically designed to serve B2B marketing needs. Here’s a 3-step process for conducting a B2B content audit. 'Photo credit: Wikipedia. Articles.
B2B MARKETING TRACTION | FRIDAY, SEPTEMBER 20, 2013
[B2B] B2B Marketers Must Be Transparent to Build Trust
Marketing Soapbox b2b marketing trust 'Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 30, 2013
[B2B] 2013 Year in Review: Top 6 focus areas for B2B marketers this year
'Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.
GREAT B2B MARKETING | WEDNESDAY, OCTOBER 24, 2012
[B2B] Creating an Effective B2B Marketing Machine
” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. Good B2B marketing isn’t a matter of spectacular and overnight success, but rather a steady, upward climb. Technorati Tags: B2B Marketing , marketing machine , Pull Marketing. B2B Marketing Pull Marketing marketing machine
B2BMARKETINGSMARTS | MONDAY, SEPTEMBER 19, 2011
[B2B] 3 simple technologies B2B marketers can love.
Has the day come when technology can replace the B2B marketer? But two Web-based analysis tools, and a tool for interacting with B2B event attendees, may help them be a lot more effective. 3 simple technologies B2B marketers can love. think not. AttentionWizard.com is a “Visual Attention Prediction Tool for Landing Pages.
B2BMARKETINGSMARTS | MONDAY, JUNE 18, 2012
[B2B] Great B2B content deserves greater B2B marketing.
As a B2B marketer trying to pay attention to what other marketers are doing, I see so much stuff that it’s hard to really grab my attention, but someone did today and I’m excited to share it with you. Great B2B content deserves greater B2B marketing. is a post from: B2BMarketingSmarts.
LEAD VIEWS | TUESDAY, FEBRUARY 28, 2012
[B2B] Why B2B Marketing is like the Oscars
Is there a lesson here somewhere for us B2B marketers? Related posts: 4 Things B2B Marketers Should Focus on in 2012 2012 is almost here and as I prepare myself to. Things B2B Marketers Should Focus on in 2012 2012 is almost here and as I prepare myself to.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 6, 2015
[B2B] There Is No One Size Fits All B2B SEO Program
This realization can be quite daunting for B2B marketers looking to find the right SEO partner for their organization. While the SEO vendor should tackle some of this, here are points the B2B marketer should consider as well. B2B Content Marketing Survey via IDG Enterprise / B2B Technology Marketing Community on LinkedIn.
GREAT B2B MARKETING | WEDNESDAY, MARCH 18, 2015
[B2B] How to Rejuvenate a Troubled B2B Brand
My suggestions will work for both types of B2B brand rejuvenation, but category one is more difficult, of course. Interestingly, according to the intensive Millard Brown BrandZ Top 100 Most Valuable Global Brands Study , 20 B2B brands make the list of the 100 most valuable brands. B2B Brand Brand Branding
B2B CONVERSATIONS NOW | FRIDAY, AUGUST 14, 2009
[B2B] How B2B Marketing Became Responsible For EVERYTHING (and how to reverse it)
I just finished a short paper on how B2B marketing has put itself in the position of being responsible for just about everything marketing and sales related. Here is an excerpt from: “How B2B Marketing Became Responsible for EVERYTHING (and how to reverse it). So, how did B2B Marketing become responsible for EVERYTHING?
SALES LEAD INSIGHTS | WEDNESDAY, FEBRUARY 10, 2010
[B2B] Increasing B2B Lead Management ROI: 4 Key Performance Indicators
Although the findings are not news to me or my clients, a recent research study about increasing B2B sales lead management ROI is worth mentioning. Read my short post titled B2B Sales Lead Generation Is Easy: Four Rights Will Get You There. What are your thoughts about the four KPIs that increase the ROI from B2B sales lead management?
PR MEETS MARKETING | MONDAY, AUGUST 23, 2010
[B2B] Geolocation Services for B2B
Tags: marketing technology B2B Customer Business-to-business Facebook Places mobility wireless geolocation Morrison & Foerster
B2B MARKETING TRACTION | MONDAY, APRIL 28, 2014
[B2B] A Social Media Strategy for B2B Marketers
'Some business to business (B2B) marketers are still hesitant about investing in social media. B2B companies are getting traction on social media. There is a very practical way to set up social media for B2B marketing. Facebook for B2B Marketing? b2b Facebook LinkedIn marketing SlideShare twitter LinkedIn. Twitter.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, APRIL 15, 2012
[B2B] B2B Email Benchmarks: Answers Vary Widely
Arguably all Eloqua clients would be relevant to marketing automation users, but the most relevant for true B2B would include Manufacturing, High Tech, and Business Services: And the detail. But they only provide one category for B2B Products and Services, plus another for Business Publishing. Here is the U.S. Signup.to in the UK.
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 23, 2011
[B2B] Secret to a Killer B2B Social Media Program
The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. Valuable B2B content can include white papers, industry research, etc. B2B Social Media Content Marketing Demand Generation Facebook MediaFrustrated.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 18, 2010
[B2B] B2B Marketing ROI – Are You There Yet?
As a B2B marketer, I have a special interest in the state of B2B direct marketing, so I focused on the conversations that I’d had with other B2B marketers and compared them to the conversations that I had with our consumer marketing brethren. George Hollister. DMA:2010. But you already knew that. Are you there yet?
SMALL MANUFACTURER BLOG | MONDAY, JUNE 18, 2012
[B2B] Generating B2B Website Leads – 31 Tips!
If you missed my Facebook campaign in May on generating leads for your small business B2B Website, you can now access the entire presentation via SlideShare. 31 Tips for Generating B2B Website Leads. B2B Web MarketingPlease share this with your network. Thank you! And, if you like it, consider following me on Facebook.
BUYEROLOGY | MONDAY, JANUARY 30, 2012
[B2B] Predictive Buyer Modeling Is Changing the Future of B2B
would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. The ability to make decisions based on predictions is becoming an essential attribute for B2B executives. Ways New Buyer Behaviors Are Impacting B2B Sales (buyerology.com).
MARKETING FINGER | MONDAY, JUNE 21, 2010
[B2B] Social Media Statistics for B2B Marketers
Here is a new, must-see video for B2B marketers interested in social media. The use of social media by B2B companies is validated by business purchasers. Tags: b2b marketing social media statistics stats trends video It has been prepared by our friends at Earnest Agency in the UK.
THE CONTENT FACTOR | MONDAY, SEPTEMBER 13, 2010
[B2B] Why Outsource B2B Content Marketing? Reasons Abound.
Tags: Better Corporate Writing Business to Business (B2B) Content Marketing
BIZNOLOGY | WEDNESDAY, SEPTEMBER 26, 2012
[B2B] Using Social Media for B2B Sales
Yesterday, I gave a Biznology Webinar called, “Using Social Media for B2B Sales.” ” B2B marketing and sales have always been divided, but those days are over. Social media is a tool and B2B marketers and sales people must both use it. How do you decide which group handles social media? It’s both.
B2B MARKETING TRACTION | TUESDAY, MARCH 27, 2012
[B2B] 12 Benefits of Blogging for B2B Marketers
Is blogging worth it for B2B marketers? What other benefits have you received from your B2B blog? Blogging b2b blog content marketing SEO social mediaHere are 12 benefits business to business marketers can gain from blogging. Add value for prospects and customers. Create credibility for your business. Please comment below.
SOCIAL MARKETING FORUM | WEDNESDAY, AUGUST 29, 2012
[B2B] Should businesses ignore Facebook for B2B marketing?
The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. B2B marketing Infographics Social media marketing B2B Facebook LinkedInHowever, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups.
GREAT B2B MARKETING | MONDAY, FEBRUARY 9, 2015
[B2B] In B2B Marketing, Everything Counts
So how does this lesson apply to B2B marketing? B2B Marketing Competitive Marketing Competitors Marketing 'When my sons were in high school, I used to tell them that everything they did during their high school career counted. Glad you asked! Be professional. Yes, I know there are exceptions to this rule (e.g. Be articulate.
CK'S B2B BLOG | THURSDAY, FEBRUARY 24, 2011
[B2B] B2B Mobile Marketing: Mobile As Prime B2B Marketing Media For Business Audiences.
B2B, your market is PRIME for mobile — in fact, with skyrocketing rates of adoption among decision makers, mobile equates to professionals' lifelines to their livelihoods. Also, an entire archive of video clips is here and a B2B mobile-marketing content archive is right here. B2B Mobile Marketing
WEBBIQUITY | MONDAY, NOVEMBER 3, 2014
[B2B] 14 Key Takeaways from the B2B Content Marketing Report
'The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. On the other hand, webinars/webcasts are used by less than half of b2b marketers. ” Just 41% of B2B marketers, however, say that Facebook is effective for content delivery. And content marketing ROI remains difficult to measure.
GREAT B2B MARKETING | TUESDAY, JANUARY 27, 2015
[B2B] How to be a Great B2B Marketing Coach
'In honor of Super Bowl week, I thought I would explore just what it takes to be a great B2B marketing coach. But regardless if you are solely responsible for your B2B marketing efforts, or manage one or more people, you need to accept the responsibility for moving the ball forward. B2B Marketing The same is true of your team.
KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 2, 2015
[B2B] What B2B Marketers Need To Know About Social Media Advertising in 2015
Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. B2B Online Marketing Blog Social Media Strategies 'Over the past few years, advertising on social media has grown in sophistication. This new area comes in the form of mobile application advertising.
B2BMARKETINGSMARTS | MONDAY, MARCH 8, 2010
[B2B] If B2B marketers do nothing else, they should follow these 9 rules.
Recent interviewee Joe Lethert of Perfomark gave two answers that were so on-target for B2B marketing best practices that I feel they are worth sharing. and other B2B marketing bloggers have shared this information many times in many forms. If you don’t have one, build it. Shoot for depth in your profiles. Measure everything.
B2BMARKETINGSMARTS | MONDAY, DECEMBER 28, 2009
[B2B] Smart B2B marketing calls to action for 2010.
That’s why I was delighted to see Bill Gadless of B2B Web Strategy pass along advice from Jim Logan in “ Try adding a call to action to the end of your white papers.. Tags: B2B Content B2B Lead Nurturing Lead Handling Social media B2B Marketing Messaging Call to Action Nurturing Targeted Marketing
SALES LEAD INSIGHTS | THURSDAY, MARCH 31, 2011
[B2B] When it comes to using B2B marketing to generate leads, Nike’s right.
A B2B lead generation campaign that’s sitting on the drawing board has zero ROI. B2B Lead Generation B2B marketinghave to admit that I’m a bit of a perfectionist. could easily find myself fiddling with my marketing communications plans, campaigns or materials for months. In other words, stop thinking about it. How about you?
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 30, 2011
[B2B] B2B Marketers: 10 Ways to Juice Your Facebook Fan Page
For B2B marketing professionals, Facebook can be just as bleak. Our newest presentation, “ 10 Ways to ‘Solve’ Facebook for B2B ” (hashtag #B2Bfacebook), highlights 10 actionable tips – real things you can start (or stop) doing to make a measurable difference in your Facebook marketing efforts. But it doesn’t have to be that way.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, NOVEMBER 23, 2011
[B2B] 4 Lessons from the Year’s Best B2B Campaigns
This summer, we asked the marketing community to nominate some of the best B2B campaigns of the previous year for our 2011 B2B Marcomm Awards. Every year, we notice that the best campaigns seem to revolve around a few principles that tell us a lot about where B2B marketing is heading. The key insight? Incorporate B2C influences.
PROTEUS B2B MARKETING BLOG | TUESDAY, APRIL 20, 2010
[B2B] Meaningful Metrics for B2B Blogging
Whether you’re just starting a B2B blog or have been blogging for a long time, you should be hungry to see results. Tags: B2B Social Media b2b blogging b2b seo content marketing After all, a lot of time and effort is going into creating new content, and it’s hard to continually feed the content marketing dragon.
SMALL MANUFACTURER BLOG | TUESDAY, JUNE 19, 2012
[B2B] Facebook B2B Content Campaign Increases Reach
Engagement is tough for B2B. That’s because many marketers (myself included) approach it with a traditional B2B mindset — in other words, let’s sell some stuff, an idea Eric Wittlake talks about in his post, “ Social Media Does Not Influence B2B Buyers.” My campaign was pretty simple.
SALES LEAD INSIGHTS | FRIDAY, APRIL 16, 2010
[B2B] Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th
If you are a B2B Marketer, or are responsible for lead generation, don’t miss this complimentary, half-day, educational event! What: B2B Marketing University. This all-new-for-2010 B2B Marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
PWB MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
[B2B] Six Surprising B2B Content Marketing Ideas
One of the biggest challenges B2B marketers have is coming up with new content. Try these six surprising B2B content marketing ideas. Archer Technologies is an example of a B2B company that built their own community for customers to interact, share best practices, and provide feedback to help product development.
MODERN B2B MARKETING | MONDAY, SEPTEMBER 15, 2014
[B2B] How to Win at B2B Video Marketing
Many B2B organizations are unlocking the power of video with an integrated, goal-driven approach to video strategy. How to Win at B2B Video Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. video b2b Align Video Marketing with Your Funnel. Think : Entertain & Entice.
LEADER NETWORKS | FRIDAY, MARCH 1, 2013
[B2B] Spotlight on Cognizant's B2B Online Community
B2B online customer communities are often the elusive queen of the social business world- gated, private and not often in the limelight, but powerful to the companies that host them. Question: Do you have any advice or lessons learned for other B2B companies seeking to build an online community to service their customers?
B2B MARKETING INSIDER | TUESDAY, JUNE 26, 2012
[B2B] The Content Marketing Checklist For B2B Marketers
Change is coming for many B2B Marketers. Velocity Partners is a UK-based B2B Marketing agency that has learned how to set itself apart with great content. Velocity Partners B2B Content Marketing Strategy Checklist. But for some of us, it’s already here and we are lighting the path forward. The Content Marketing Checklist.
B2BMARKETINGSMARTS | WEDNESDAY, JANUARY 5, 2011
[B2B] For B2B marketing success in 2011 — start with the data.
With a database attached to each of them, it can be very tempting for B2B marketers to just tap that data for marketing purposes. This requires: Before-and-After Snapshots: Showing what a group of prospects looked like before they were targeted by a B2B marketing campaign. But that’s not considered a best practice. None are customers.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 21, 2012
[B2B] 5 Ways B2B Can Learn from B2C Marketers
But the reality is that B2B buyers are very similar to B2C consumers— whether it’s buying a new car or new enterprise software, consumers want to be educated and informed. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow. You’ll be forgiven if you.
LEAD VIEWS | FRIDAY, SEPTEMBER 7, 2012
[B2B] SlideShare for B2B Marketing [INFOGRAPHIC]
B2B marketing B2B Social Media Marketing Content Creation Strategies Content Marketing online marketing b2b marketer infographics slide shareEver used your decks as a content marketing tool? Oh so boring, you think? Heck, no. Visit my website for full links, other content, and more! ]].
B2BMARKETINGSMARTS | WEDNESDAY, DECEMBER 8, 2010
[B2B] 4 Tactics for Getting B2B Marketing Programs Approved and Implemented Faster.
This is especially a problem in the fall because, although September and October are traditionally terrific months for B2B marketing efforts, November and December are full of breaks and holidays that typically reduce results. I love my clients. Programs that should take a few weeks often take months. Here are his four great suggestions: 1.
LEAD VIEWS | TUESDAY, MAY 3, 2011
[B2B] 8 Ways To Use LinkedIn Effectively As A B2B Marketing Platform
To make things simpler for all who use the LinkedIn platform, we decided to put together a simple info-graphic, which shows the various ways, individuals, marketers and companies can use LinkedIn as an effective B2B marketing platform. B2B Marketing & Lead Generation predictions for 2011!
B2BBLOGGERS | TUESDAY, MAY 22, 2012
[B2B] 25 Awesome LinkedIn Tips for B2B
Shanna Mallon of Straight North, a leader among Chicago Web design agencies , has shared 25 Awesome B2B Blogging Tips and 25 Awesome Twitter Tips. How can you make the most of LinkedIn for your B2B company? What ways have you used LinkedIn to boost your B2B? B2B BloggerEnjoy, Jeremy. What do you think?
GREAT B2B MARKETING | THURSDAY, MAY 26, 2011
[B2B] B2B Marketing Mottos to Avoid
Over my long career in B2B marketing I have heard a variation of all of the following: We are clueless but hope to have an answer someday. Carpe Occasio, Chris Ryan Technorati Tags: B2B Marketing , Brand Promise , Marketing Strategy. B2B Marketing Brand Promise Marketing StrategyBuy from us because we really need the money.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 18, 2014
[B2B] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. Share on prominent B2B social media sites. Write helpful content. No, no, no! Good luck!
ACSELLERANT | TUESDAY, APRIL 1, 2014
[B2B] How to Turn Your Marketing Messages into Visual B2B Stories
'In our previous posts we made the case for storytelling in your B2B content marketing. Chances are you’re selling a product or service that doesn’t lend itself to storytelling. […] The post How to Turn Your Marketing Messages into Visual B2B Stories appeared first on acSellerant Video Studios -- Stories Sell. It isn’t easy.
TYPE A COMMUNICATIONS | THURSDAY, OCTOBER 30, 2014
[B2B] 31 Scary B2B Marketing Statistics
With that I wanted to share some stats on B2B marketing that should scare you into looking at the work that you do in a different light…and a few that will make you feel pretty good about the work that you do: Only 25% of B2B CEOs are extremely satisfied with their CMOs and senior marketing leaders. 'October 28, 2014. Stein IAS).
B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 13, 2010
[B2B] Today’s 3 Biggest B2B Marketing Success Barriers are Human
As you can see, this blog is focused on B2B marketing best practices – the techniques and tactics that have been tested and proven to generate greater business marketing results and success. The B2B company product manager is the driver behind what the company sells. How does a B2B marketing pro overcome these barriers?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 5, 2011
[B2B] How Big Is the B2B Marketing Automation Industry?
Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. I've been working madly on my new report on B2B marketing automation vendors. b2b marketing automation revenues industry size demand generation marketing automationEnjoy. Services are also excluded.
LEADSLOTH | MONDAY, FEBRUARY 15, 2010
[B2B] B2B Marketing Events 2010
What are the key events to attend when you’d like to learn more about B2B Marketing, Marketing Automation, Lead Management? I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Some featured events: Silverpop B2B Marketing University. I’m speaking at the B2B Marketing University.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 28, 2014
[B2B] 5 Problems with B2B Marketing…and How to Fix Them
'B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out.
SMALL MANUFACTURER BLOG | WEDNESDAY, DECEMBER 8, 2010
[B2B] Make Your B2B Website Stand Out with a Compelling Message
Tweet Here’s a safe exercise you can try at home: pretend you’re a B2B prospect looking for a company who can help you solve a business problem. Choose any B2B vertical / industry, a professional service or a product and then do an online search. B2B Copywriting B2B Web Content B2B Web Marketing
VIEWPOINT | THURSDAY, OCTOBER 16, 2014
[B2B] 4 Great Reasons to Take the Sales Performance Optimization Survey Today
B2B Sales 'I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Now I know that PointClear will be counted as one among the many thousands of companies contributing to overall sales knowledge trends for 2015. Easy—and interesting. This new paper will be delivered in January, and I know.
INBLURBS | THURSDAY, DECEMBER 22, 2011
[B2B] How B2B Marketers can Embrace Social Media
Leveraging social media for branding and building awareness helps B2B companies. Humanize B2B companies. What sites, tactics and strategies are B2B marketers including in their social media outreach? 67% of B2C and 47% of B2B companies report to have acquired new customers through Facebook.” Establish as thought leader.
VIEWPOINT | THURSDAY, MAY 29, 2014
[B2B] AGILE SELLING by Jill Konrath
B2B Sales 'Jill is the author of “SNAP SELLING” and her latest novel “AGILE SELLING” is out today. “AGILE SELLING” is not a book with a new sales methodology; it is a philosophy of living for highly skilled sales executives. Home in on the business case for making a change. Maximize your productivity.
GREAT B2B MARKETING | FRIDAY, SEPTEMBER 5, 2014
[B2B] Do You Need to Recombobulate Your B2B Marketing?
So how does all this apply to B2B marketing? B2B Marketing Marketing 'Bear with me a bit and I will explain the odd title of this post. read an interesting tweet from Moira Geary , who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning. Pricing changes.
GREAT B2B MARKETING | THURSDAY, OCTOBER 17, 2013
[B2B] Criteria of a Powerful B2B Lead Generation Engine
By the way, we have a great e-book on how to generate qualified B2B leads. Technorati Tags: B2B Leads , Lead Generation , Leads. B2B Leads Lead Generation Leads 'My team and I are always preaching the doctrine the consistent and predictable lead generation “engine.” Feel free to download a complimentary copy. .
WEBBIQUITY | TUESDAY, JUNE 17, 2014
[B2B] 14 Brilliant B2B Marketing Strategy Guides
'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.
B2BMARKETINGSMARTS | THURSDAY, JUNE 28, 2012
[B2B] Great B2B marketing ideas you may have missed.
The rising number of visitors to this blog is not only good for my ego, but also indicates that more and more B2B marketers out there are interested in knowing about and following B2B marketing best practices. Great B2B marketing ideas you may have missed. is a post from: B2BMarketingSmarts.
PAUL GILLIN | TUESDAY, MAY 25, 2010
[B2B] B2B Blogging Excellence
Tags: B2B Corporate Blog Social Media blogging corporate socialnetworks emerson jimcahill processcontrol
CK'S B2B BLOG | SUNDAY, FEBRUARY 21, 2010
[B2B] B2B Mobile Marketing: Why Mobile For B2Bs? (A Slideshow)
B2B Mobile Marketing: Why Mobile For B2Bs? B2B Social Media • B2B Mobile • About CK • Services • Contact •. Tags: B2B Mobile Marketing Along with my recent discussion around the central question of 'Why do business professionals use social media? View more presentations from Christina "CK" Kerley.
B2B LEAD GENERATION BLOG | MONDAY, JULY 22, 2013
[B2B] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them. Event Recap: MarketingSherpa B2B Summit 2012.
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 14, 2012
[B2B] B2B Marketers: How to Use LinkedIn Endorsements
LinkedIn b2b marketing social mediaLinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! This blog post is about how endorsements work and how to use this new feature in a practical and professional manner. I’ll write about my opinion that it’s too easy in another post.
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 6, 2011
[B2B] B2B Blogging and Video Takes Off
by Jesse Noyes | Tweet this Some might say 2011 was the year of social media in b2b. The survey found that blogs saw an 27% increase as b2b content marketing usage tactic this year over 2010, with 65% of respondents claiming they use blogs as part of their content marketing strategy. B2B Content Marketing Tactics.
DIGITAL BODY LANGUAGE | MONDAY, SEPTEMBER 28, 2009
[B2B] Market Relationships, Social Relationships, and B2B Marketing in Social Media
One of the most common questions that comes up in discussions of B2B marketing is how social media can be used to drive revenue. Tags: Facebook LinkedIn Social media Twitter B2B Marketing The meal ends and you pull out your wallet to pay your mother-in-law for the great meal she has provided. These fit within a social relationship.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 12, 2012
[B2B] Infographic: A History of Disruptions in B2B Marketing
This infographic, A History of Disruptive Innovations in B2B Marketing , looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals. by Joe Chernov | Tweet this “We’re gonna change the world” has become the battle cry for many tech startups.
LEAD VIEWS | TUESDAY, JANUARY 22, 2013
[B2B] Consolidations in Marketing Automation Space: Implications for B2B Customers
Before this time, B2B marketers had been underinvesting in technology, though the reasons were manifold (lack of perceived. [[ This is a content summary only. The marketing automation industry has reached an important inflection point. Visit my website for full links, other content, and more! ]].
THE POINT | WEDNESDAY, SEPTEMBER 3, 2014
[B2B] Infographic: 29 Tips to Improve B2B Email Campaign Performance
Check out the infographic below to discover 29 proven tips, techniques, and strategies for better B2B email performance, adapted from this earlier post. 'An email campaign that fails to perform up to expectations could be failing on any number of fronts. The offer could be uninspiring, or buried deep in the email, or both.
BUYEROLOGY | TUESDAY, FEBRUARY 28, 2012
[B2B] The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice
This is part 3 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . For B2B, it has been harder to translate B2C research dynamics into ways that would make the psychology of B2B buyers more readily understood.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, APRIL 11, 2012
[B2B] 3 Steps to a Better (B2B) Customer Experience
MLC’s study, “Delivering a Preferred Customer Experience”, outlined just how customer experience investments pay off for B2B suppliers – namely, a great customer experience scrambles the competitive set , and makes it very difficult for buyers to compare suppliers on price alone.
VIEWPOINT | THURSDAY, AUGUST 14, 2014
[B2B] Out With the Sales Rep, In With the Sales Guide: A Review of "Duct Tape Selling"
” B2B Sales 'Recently I read Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, by John Jantsch, and was impressed with both the quantity AND quality of new information it contained. No doubt ViewPoint readers will find it worth the read. ’” And that’s why he wrote this book.
BIZNOLOGY | MONDAY, AUGUST 26, 2013
[B2B] Building Your B2B Marketing Database
Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? Here are the elements you are likely to want to capture and maintain in a B2B marketing database.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 13, 2015
[B2B] 10 of the Most Successful B2B Blog Post Themes
After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers? 10 of the Best B2B Facebook Pages. 'Read, write, review. Enjoy!
B2BMARKETINGSMARTS | MONDAY, APRIL 23, 2012
[B2B] B2B marketing shalt not speak in strange tongues.
It’s always nice to read someone else’s very solid argument in favor of some B2B marketing position I advocate. B2B Marketing Messaging Web Site Copy Business Communications Elevator Pitchhad this experience last week when reading the words of Peter Helmer on the MENG Blend blog.
SMALL MANUFACTURER BLOG | TUESDAY, JANUARY 3, 2012
[B2B] B2B and Mobile Marketing — Strategies from the “Trenches”
want to use my “hands on” experience with consumer sites to make my clients’ B2B sites better. What works for consumer sites works for B2B, too. couple of takeaways for B2B marketers: 1. B2B Content Marketing Tips B2B Mobile Marketing iPad friendly Websites Jackie Jones Response Magazine