SOCIAL MEDIA B2B | TUESDAY, MAY 22, 2012
[B2B] 4 Ways to Use Storytelling for B2B Social Media
B2B companies who embrace social media to connect with prospects and customers need to understand storytelling as a means for communication. As many B2B marketers still struggle with this change in marketing focus to a customer-centric model, we offer the following suggestions for storytelling ideas. Company History. Community Support.
GREAT B2B MARKETING | MONDAY, SEPTEMBER 10, 2012
[B2B] The Importance of Clarity in B2B Marketing Copywriting
This is as important in B2B marketing as it is for B2C. Whether you are a copywriter or B2B marketing generalist, make sure your goal is to always write your promotional copy to serve the reader, not yourself. Technorati Tags: B2B Marketing , Copywriter , Copywriting. B2B Marketing Copywriter CopywritingLead with emotion.
DIGITAL BODY LANGUAGE | THURSDAY, AUGUST 13, 2009
[B2B] What is B2B Marketing?
What exactly defines Business to Business (B2B) Marketing? It’s an interesting question, as marketing is a discipline that is common across both business to consumer (B2C) and business to business (B2B) organizations. It’s worth exploring what B2B marketing entails.
SALES LEAD INSIGHTS | WEDNESDAY, AUGUST 12, 2009
[B2B] B2B Lead Generation Checklist: 22 Success Tips
What do I like best about being a B2B lead generation consultant? Speaking of what works best, here are 22 tips for getting better results from your B2B lead generation programs: ? What are some of the secrets to your B2B lead generation success? Tags: B2B marketing B2B sales leads Sales lead generation
DIANNA HUFF - B2B MARCOM | TUESDAY, DECEMBER 21, 2010
[B2B] The Top 10 B2B Marketing Mistakes – And How to Avoid Them
Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. My colleague, Mac McIntosh, and I asked our respective networks to send us the top ten B2B marketing mistakes they see other marketers making. Free B2B E-Booksand How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. The Top Three Mistakes?
B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013
[B2B] Top 50 B2B Marketing Influencers On Twitter
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Powerful.
DIGITAL B2B MARKETING | TUESDAY, DECEMBER 20, 2011
[B2B] Connecting Thought Leadership to Lead Generation in B2B Marketing
Many B2B marketers look to content marketing as a key part of establishing thought leadership. Demand Generation B2B marketing dan zarrella hubspot registration Thought LeadershipHowever, companies frequently expect the same content marketing program to capture contacts or leads as well.
SOCIAL MEDIA B2B | TUESDAY, JANUARY 10, 2012
[B2B] 12 Compelling B2B Social Media Slideshare Presentations
B2B marketers give lots of presentations in today’s work environment, and are always looking for inspiration for new ideas and new ways to present those ideas. Below are a dozen B2B social media presentations from Slideshare from a variety of sources that should help get you thinking before you stand up and give your next presentation.
WINDMILL NETWORKING | TUESDAY, APRIL 10, 2012
[B2B] Social Media for B2B Sales – The 16 Rules of Engagement
Are you ready to become active in social media as part of your B2B sales effort? Jamieson ( 6 Posts ) This monthly Social Media for B2B Sales column is contributed by Craig M. B2B SalesYou need to be aware that, just like any sport, there are rules. Here we go! Be real. You don’t need eyes and ears to spot a phony. Be yourself!
FIFTH GEAR ANALYTICS | MONDAY, JUNE 4, 2012
[B2B] B2B Data Hygiene: The MarketBaseSM Approach
One of the keys to a successful B2B marketing database is an effective data hygiene strategy. Address standardization and verification are absolute requirements for a B2B marketing database. Nick Severino. Don’t re-invent the wheel. Build vs. buy is an old axiom when it comes to software decisions. Get to know your data.
AD YOUR COMMENT HERE | FRIDAY, FEBRUARY 3, 2012
[B2B] Infographic of the Week: A History of Disruptive Innovations in B2B Marketing
An excellent infographic by the team over at Eloqua looking at breakthrough technologies and processes that forever changed one segment of the world: B2B Marketing professionals. Infographics B2B marketing infographic
MODERN B2B MARKETING | SUNDAY, MAY 16, 2010
[B2B] 5 B2B Social Media Success Stories
These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. We also have more than 6,000 followers on Twitter.
DIGITAL B2B MARKETING | TUESDAY, FEBRUARY 14, 2012
[B2B] Corporate Websites for Demand Generation: B2B Discussion Highlights
Are you a B2B marketer or interested in B2B marketing? Demand Generation #B2Bchat B2B marketing lead generation storifyThe latest #B2Bchat discussion focused on the relationship (or lack thereof) between corporate websites and demand generation. Can corporate websites support demand generation and lead capture?
B2BMARKETINGSMARTS | MONDAY, OCTOBER 17, 2011
[B2B] 5 B2B marketing ideas you can implement (almost) instantly.
I’ve been delinquent in keeping up with my favorite blogs and staying up to date on today’s latest B2B marketing practices. That’s because, without exception, every post concerned big-picture B2B marketing [.] 5 B2B marketing ideas you can implement (almost) instantly. Today I tried to catch up.
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 14, 2013
[B2B] The Four Pillars of B2B Content Strategy
When thinking about B2B content strategy, you should consider four main pillars. Approaching your B2B content strategy by leveraging these four pillars will increase the impact of your thought leadership, and help you achieve your marketing goals. Marketing B2B Social Media b2b social media marketing content strategy
GREAT B2B MARKETING | TUESDAY, JANUARY 14, 2014
[B2B] Use Digital Content to Shorten the B2B Sales Cycle
'It seems like everyone is talking about B2C and B2B content marketing. What types of digital content shorten the B2B sales cycle? When it comes to shortening the B2B sales cycle, there is no right or wrong when it comes to content length. Technorati Tags: B2B content marketing , B2B sales cycle , Digital content.
PWB MARKETING BLOG | WEDNESDAY, AUGUST 10, 2011
[B2B] How Can SEO Hurt Your B2B Business?
B2B Internet Marketing SEOYour site may have content that is the greatest thing since the invention of fire, but if people can’t find it in a search engine, your site practically doesn’t exist. But starting SEO before you cover the basics can hurt your business. An Ineffective Website Can Alienate Customers. Use of frames. Then implement SEO.
SALES LEAD INSIGHTS | FRIDAY, JULY 22, 2011
[B2B] Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing
Meryl is a professional writer and editor who specializes in online B2B lead generation and lead nurturing. Remember that even in B2B, people make the buying decisions. Readers, what are you top tips regarding B2B email copywriting? Meet Meryl Evans , one of our email copywriting experts. Confused people do nothing.
DIGITAL B2B MARKETING | TUESDAY, APRIL 2, 2013
[B2B] B2B Marketing’s Measurement Problem
It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? In most B2B organizations, Salesforce.com or a similar solution is the system of record. It is a complex sale, but most B2B companies will continue to use their simple measurement.
GREAT B2B MARKETING | TUESDAY, JULY 23, 2013
[B2B] B2B Retargeting – Benefits and Pitfalls
'In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. There is another type of retargeting that is equally important to B2B marketers – retargeting to those who have visited your website or a competitor’s website. Let’s talk about why B2B companies use retargeting.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 19, 2011
[B2B] 5 Common Stages of B2B Lead Nurturing
by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Welcome. Progressive.
MODERN B2B MARKETING | WEDNESDAY, MARCH 23, 2011
[B2B] 5 Amazing Infographics to Guide Your Online B2B Marketing
by Maria Pergolino The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web. The State Of B2B Social Media Marketing. B2B Sales and Social Media. The Noob Guide To Online Marketing. History of Internet Search.
GREAT B2B MARKETING | THURSDAY, MARCH 15, 2012
[B2B] B2B Marketing Game Changing Ideas
One of the best ways to reinvigorate a flagging B2B marketing program is to find an entirely new audience for you existing products or services. It’s sad but a majority of B2B companies do a poor job at sales lead qualification. For most B2B industries, the expression “Content is King” is spot-on. Find a new target audience.
PROTEUS B2B MARKETING BLOG | FRIDAY, FEBRUARY 12, 2010
[B2B] Where Should B2B Bloggers set up the Corporate Blog?
The question of where B2B marketers should place the corporate blog is a critical one. It has implications in terms of B2B SEO, positioning, and your ability to later successfully transfer the trust and authority you build up in the eyes of search engines. This post addresses some of the options and their implications.
THE B2B RESEARCH BLOG | FRIDAY, JUNE 24, 2011
[B2B] Top B2B marketing challenges – an update
I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. Business Ideas B2B trends LinkedInAt the time 162 people had replied. Just two weeks on that’s risen to 246. Content. Relevance. Differentiation.
PAUL GILLIN | FRIDAY, APRIL 22, 2011
[B2B] My Video Interview About B2B Social Media on CMO Advantage with Ed Gaskin
B2B book podcast video cmo advantageI spent a fun half-hour chatting it up with Ed, who’s a good friend and fellow media enthusiast. He told me how he spends most of his time these days working with inner-city gang leaders to mediate disputes. It makes social media marketing seem rather unimportant.
WINDMILL NETWORKING | TUESDAY, JUNE 12, 2012
[B2B] Social Media for B2B Sales – Establishing and Expanding Your Networks
Regardless of your choice of social networking sites to utilize for social media for B2B sales , the power of each will lie in your connections and those who are connected to your connections. There are many applications that are very well designed for expanding your networks for the purpose of social media for B2B sales. B2B Sales
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 2, 2010
[B2B] 9 Indispensable B2B Social Media White Papers
Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. 15 B2B Marketing Facebook Success Stories. This ebook provides 15 mini case-studies of successful B2B Facebook pages. Learn how many B2B businesses are getting significant value out of Facebook.
PAUL GILLIN | THURSDAY, AUGUST 4, 2011
[B2B] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Other B2B companies that use their welcome pages well include VMWare , Lenovo , UPS and Intel.
DIGITAL B2B MARKETING | THURSDAY, SEPTEMBER 20, 2012
[B2B] Buyer Personas in B2B Marketing
Buyer personas are a hot topic of discussion in the B2B marketing world, but how do you create the personas that you need and ensure you are getting the value you need out of them? Do you even need to create B2B buyer personas at all? Information on their consumer profile is far less valuable in a B2B context.
MARKETING GENIUS BLOG | FRIDAY, MAY 20, 2011
[B2B] Why does B2B struggle with telling a story?
As a PR professional in the software space for over a decade, it always amazed me how cluttered B2B messaging could get (not to say PR didn’t have it’s fair share of contribution to buzzword overload). commanding storyteller herself with a no nonsense style, she highlighted her 7 elements for B2B storytelling. This resonated with me.
FIFTH GEAR ANALYTICS | FRIDAY, JUNE 8, 2012
[B2B] Climb the B2B Prospecting Ladder for the Best Affinity Partners
Once you have discovered the right organization to solicit, you then need to find the right people or contacts within the organization, just like any other B2B marketer. Affinity Marketing Analytics b2b Segmentation Affinity Partner Marketing Affinity Prospecting B2B Prospecting Kenyon BluntKenyon Blunt. Credit unions. Unions.
PWB MARKETING BLOG | MONDAY, SEPTEMBER 12, 2011
[B2B] Three Dangerous B2B Social Media Mistakes
Social media investment is expected to increase among B2B companies (Source: Worldcom Public Relations, 2011). For B2B companies new to social media, you get credit for being there. Are you making any of the following three dangerous B2B social media mistakes? Social media is more effective when you’re not making mistakes.
ACQUIRING MINDS | MONDAY, MAY 17, 2010
[B2B] Destructive B2B Sales Practices
. New research from McKinsey & Company identifies destructive sales practices and prioritizes what customers want from B2B sales organizations. Research on end users and on this scale is relatively rare in the B2B world. . buyer behavior outbound marketing sales sales enablement B2B sales Buyer 2.0 Comments Are Welcome.
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 17, 2011
[B2B] 5 Must-Read B2B Marketing & Social Media Books
Periodically we review a must-read B2B marketing or social media book on this blog. by Joe Chernov | Tweet this. Rule #5: Reimagine; Don’t Recycle (via Content Rules ). Great advice. So great, in fact, that we try to live it (when it comes to marketing, anyway) every day. Take our book reviews – please. Eloqua book of book reviews. Reddit.
EARNEST ABOUT B2B | THURSDAY, APRIL 28, 2011
[B2B] The proof is in the pudding – The essential benchmarks for all B2B Marketer’s
Here are the averages so you can see how your budget stacks up: The typical b2b marketing budget equates to approx. In B2B, 33% of this budget tends to go on advertising and direct marketing channels. Some more B2B specific figures: B2B sales campaigns see an average 22% open rate and 3.2% Source: Hubspot. and 5.6%
SOCIAL MEDIA B2B | MONDAY, APRIL 18, 2011
[B2B] Study: 93% of B2B Marketers Use Social Media Marketing
According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). Other channels used by B2B marketers include YouTube (48%), blogging (44%) and online communities (22%). The Big Three.
B2B LEAD GENERATION BLOG | SUNDAY, OCTOBER 7, 2012
[B2B] B2B Healthcare Sales: 5 steps to sell to a financially challenged industry
B2B Marketing: On Occam’s razor and value propositions. Sales B2B marketing healthcareTweet How do you sell to an industry that: Is regulated within an inch of its survival? Is so mired in complexity that even its most productive members are barely making a profit? These are the questions anyone marketing to the U.S. Sources.
CK'S B2B BLOG | TUESDAY, MAY 10, 2011
[B2B] Video Q&A: The Mobile Revolution & B2B
At an event where I was speaking last week, we taped a video Q&A on my most recent paper, The Mobile Revolution & B2B ( get it here ), and I wanted to share some of the key insights with you through the video below (run time is 4:23). B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.
MODERN B2B MARKETING | THURSDAY, AUGUST 16, 2012
[B2B] How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. B2B Marketing Social Media b2b marketing B2B social mediaThe Opportunity for Social.
WEBBIQUITY | WEDNESDAY, NOVEMBER 6, 2013
[B2B] Need More B2B Sales Leads? Ignore This Research
While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.
EMAGAZINE B2B BLOG | TUESDAY, JUNE 11, 2013
[B2B] The Impact of Mobile Technology in B2B Companies
In the lives of our B2B companies? Now, more than ever, B2B companies take into consideration a mobile version of their website, and weigh it against the creation of responsive designed website. B2B Web Strategy Online Marketing This leads to the question: just how impactful is mobile technology in our lives?
MODERN B2B MARKETING | THURSDAY, DECEMBER 27, 2012
[B2B] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. How do you optimize it for lead generation for B2B marketing? Does Facebook Work for B2B Lead Gen? Let’s put on side one.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 12, 2011
[B2B] B2B Marketing Automation Industry Size and Segments
As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. But not all of these are B2B marketers. demand generation industry size b2b marketing automation revenues vendor selectionThe $257.5 The 26.7%
B2B CONVERSATIONS NOW | TUESDAY, MAY 15, 2012
[B2B] Publish B2B Pricing and Lose-Lose
The visitor did not have to give up any information to get the pricing; good for them, but bad for the vendor marketing team and their B2B lead generation efforts. B2B Marketing B2B Sales Lead ConversionI’m an opponent of publishing pricing for one simple reason; it will lose you website conversions. You move on.
EVERYTHING TECHNOLOGY MARKETING | TUESDAY, NOVEMBER 16, 2010
[B2B] Social Media in B2B Marketing - Survey Results
The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! What is your experience with social media in B2B
B2B VOICES | MONDAY, JANUARY 23, 2012
[B2B] It’s Time for B2B Social Media Marketing to Generate Leads
A B2B Voices Q&A With Kipp Bodnar and Jeffrey L. just finished reading The B2B Social Media Book : Becoming a Marketing Superstar, by Kipp Bodnar (day job at HubSpot ) and Jeffrey L. Despite the title, it doesn’t try to encompass everything you need to know about B2B social media marketing. love the challenge of B2B.
B2B SEO | WEDNESDAY, JUNE 2, 2010
[B2B] Why B2B Blogs are not Achieving SEO Success
In early May, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. In it, three brave B2B marketers volunteered to have their corporate blogs critiqued in front of a room full of peers. Tags: B2B SEO B2B blogging B2B social media Content Marketing
MARKETING FINGER | THURSDAY, FEBRUARY 24, 2011
[B2B] Is Quora Relevant for B2B Marketing?
B2B Marketers are starting to cross paths ever more frequently with this knowledge market site, whether it is a Quora listing on a Google search results page, or going to the site itself to exercise thought leadership. In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. b2b marketing social media
B2BBLOGGERS | MONDAY, MARCH 26, 2012
[B2B] B2B And A Resistance To Video Marketing
B2B companies have long resisted video as a means of marketing, but that medium is gradually becoming more accepted. B2B marketing seems especially difficult to pull off with video, since you’re often selling parts or products in bulk or hard-to-illustrate services. B2B Marketing B2B Social Media Content Marketing Video
INBLURBS | WEDNESDAY, JANUARY 25, 2012
[B2B] B2B Decision Makers are Increasingly Researching in Social Media
This evolution of information technology also arrived to the B2B companies. B2B is also using Facebook, Twitter, LinkedIn, Google+ and other social networks to research for products, services, industry related information and new business partners. B2B decision makes do this as well and their number is increasing!
B2B MARKETING INSIDER | MONDAY, JUNE 7, 2010
[B2B] The 7 Burning B2B Social Media Questions
The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. We will be discussing what the PRSA is calling “ The Forbidden Dance: B2B and Social Media ”. This is an area of opportunity for B2B companies and needs to be managed very carefully. Augmented Reality For B2B Marketing in 2011?"
KOMARKETING ASSOCIATES | TUESDAY, JULY 10, 2012
[B2B] 7 Critical Tools of the Trade for B2B SEO Competitive Analysis
Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Factors B2B search engine marketers should seek to understand about their competition include keyword and content strategy, inbound link information, and social media presence. Screaming Frog. Open Site Explorer. Majestic SEO. Spyfu.
MARKETING INTERACTIONS | THURSDAY, JULY 1, 2010
[B2B] Using Editorial Calendars in B2B Content Marketing
Much more can be said, but I hope this is enough to help B2B marketers with complex sales processes understand the concept of an editorial calendar and how it can help to drive efficiencies and consistency with the development and execution of content marketing Many roads to Oz, as they say. The context can get skewed.
EMAGAZINE B2B BLOG | THURSDAY, APRIL 4, 2013
[B2B] What Determines Success for B2B in the Online World?
But in the B2B world, the sales cycles are longer, often the ticket price is much higher, and the solution much more complicated that could ever fit into a “shopping cart” Because of this, B2B marketers need to be more clever about how to measure success for their efforts in the online arena. B2B Web Strategy
MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 27, 2011
[B2B] Prime Your B2B Marketing Mind
Have I told you that I'm a maniac for B2B marketing eduction? Because the B2B landscape is constantly shifting. don't know a B2B marketer out there that can't benefit from improving on all three. Go get your copy of the Real World Marketing Syllabus to prime your B2B marketing mind Well, I am.
SOCIAL MARKETING FORUM | WEDNESDAY, SEPTEMBER 12, 2012
[B2B] Top six reasons why you should use LinkedIn as a B2B marketer
B2B marketing Social media marketing B2B LinkedInLinkedIn is far most the important social network to reach out to business byers and connect with professionals in general. Create awareness and improve reputation. LinkedIn is an ideal platform to [.].
B2B CONVERSATIONS NOW | WEDNESDAY, NOVEMBER 18, 2009
[B2B] Before Nurturing a New B2B Lead, Send the Golden Document (part 2)
In my last post Before Nurturing a New B2B Lead, Ask the Golden Question we talked about asking a compelling question for new B2B leads before you send the lead down the nurturing path. I’ve spent the majority of a 15 year B2B selling career providing technology solutions to large companies and the US Federal Government.
B2B CONVERSATIONS NOW | TUESDAY, SEPTEMBER 1, 2009
[B2B] Effective B2B Lead Generation Means Selling the Conversation
Are you looking to generate more sales ready leads on your B2B website? As B2B Marketers, we are all feeling the pressure to do something, anything , to generate more B2B leads. Since most B2B companies do not sell products directly on their sites, the first goal should be to sell the sales conversation , not the product.
B2BBLOGGERS | WEDNESDAY, NOVEMBER 9, 2011
[B2B] Five Steps To Better B2B Lead Generation
Here are five steps that you should be doing to make your B2B marketing efforts more effective online. B2B Blogger B2B Marketing Lead Generation lead nurturing Marketing AutomationMany marketers who have discovered tips or tricks about their field keep those items close to their chest. Network More Efficiently with Followerwonk.
BIZNOLOGY | THURSDAY, MARCH 28, 2013
[B2B] Push versus Pull Marketing: In B2B, You Need Both
With the new popularity of pull marketing, B2B marketers may be under the mistaken impression that push marketing is dead—or should be. Simply put, B2B marketers need a mix of push and pull. Photo credit: Aimar (Nidde). Outbound is bad,” she said. Well, I guess her feeling is understandable. Inbound Hubspot promotes it.
B2B LEAD BLOG | THURSDAY, OCTOBER 10, 2013
[B2B] MarketingProfs B2B Marketing Awards 2013
'The MarketingProfs B2B Marketing Forum in full swing in Boston today, and at lunch they will kick off their inauguaral B2B Marketing Awards presentations. Celebrating the “Luminaries” of B2B Marketing, 30 companies – including ReachForce (our moms are very proud) – have been nominated in 8 categories.
INBLURBS | FRIDAY, JUNE 1, 2012
[B2B] B2B Marketing Social Networks for more Business Leads
These social media networks help in providing b2b marketing solutions and generate quality marketing tips for new business online. This article discusses about using 6 top social media communities for b2b marketing best practices and an eye of b2b marketing data giving a glimpse of the power of these social media communities.
MARKETING INTERACTIONS | TUESDAY, OCTOBER 18, 2011
[B2B] Are B2B Salespeople Thought Leaders?
Is this a component of your B2B marketing-to-sales strategy? So, what should B2B marketers be doing? I was reading Opportunity Nurturing: Sending Stuff Isn't Always the Best Solution over on the Openview Blog where Devon McDonald interviewed Trish Bertuzzi , from The Bridge Group Inc. " Notice that last sentence?
MODERN B2B MARKETING | MONDAY, MARCH 15, 2010
[B2B] 5 Ways to Write a Killer B2B Blog Post
A challenge many B2B organizations face is consistently creating content that’s unique, relevant and resourceful – all at the same time. Learn to write killer B2B blog posts with these 5 tips: MarketingProfs Daily Fix Blog leverage the popular list post concept with its post , “Five Better Ways to Remember Lists.”. Make a list.
PAUL GILLIN | WEDNESDAY, JUNE 29, 2011
[B2B] Two B2B Social Marketing Initiatives Worth Checking
A couple of notable B2B efforts have caught my eye recently that I wanted to share. No doubt this wasn’t cheap, but it’s impressive to see a B2B community demonstrate this kind of ingenuity. Two impressive B2B social media efforts by two companies addressing very different audiences. It respects its audience.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 5, 2012
[B2B] 14 SXSWi Sessions for B2B Marketers
We pored through the hundreds of SXSWi sessions and identified the 14 you’ll want to hit up if you’re in B2B marketing. The State of Social Marketing – Social was the biggest word in marketing in 2011, and many in B2B marketing are still trying to understand it. Find out how agile marketing could change B2B marketing forever.
SAVVY B2B MARKETING | MONDAY, OCTOBER 5, 2009
[B2B] WTF, B2B? Lighten up already! 7 Examples of Humorous B2B
" For those readers who haven't yet figured out that I'm not quite as entrenched in the land of B2B as some of my brilliant Savvy Sisters, confession: I'm not. Inspired by these thoughts, I did a little searching for "fun B2B." Now, I realize there's more to B2B (or any kind of) marketing than making people laugh.
MARKETING LEADERSHIP COUNCIL | MONDAY, OCTOBER 24, 2011
[B2B] B2B Social Media: Present and Future
On Tuesday, I had the pleasure of moderating a great panel conversation on the use of social media in B2B sales and marketing. There was an interesting discussion, and a little disagreement on the panel, over whether every B2B should have a Facebook page. That probably works for B2B brands with a popular presence in culture.
DIANNA HUFF - B2B MARCOM | THURSDAY, JUNE 21, 2012
[B2B] Quick Tip: Keep Your B2B Blog Alive
Just five minutes ago I came upon a small business B2B site of a company founded by a person who is *the* expert in her field. And it’s a shame, because a good B2B blog is a real marketing asset. Blogs — especially B2B blogs — don’t have to require a lot of time. Seriously. But, here’s the thing.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 23, 2012
[B2B] The Phrenology of the Modern B2B Marketer
We call it, The Phrenology of the Modern B2B Marketer. The Phrenology of the Modern B2B Marketer is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing B2B b2b marketing funnyHeck, our co-founder Steve Woods literally wrote the book on the subject.) Don’t ask us how.
B2B CONVERSATIONS NOW | FRIDAY, AUGUST 14, 2009
[B2B] How B2B Marketing Became Responsible For EVERYTHING (and how to reverse it)
I just finished a short paper on how B2B marketing has put itself in the position of being responsible for just about everything marketing and sales related. Here is an excerpt from: “How B2B Marketing Became Responsible for EVERYTHING (and how to reverse it). So, how did B2B Marketing become responsible for EVERYTHING?
CONVERSIONATION | THURSDAY, JULY 21, 2011
[B2B] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
In many B2B companies, especially those with a longer sales cycle (or buying cycle if you will), there is at least one division where employees meet customers and prospects without sitting behind their computers and campaign or CRM dashboards all the time: sales. Of course, it’s not the only division in most cases. What do you do with them?
CK'S B2B BLOG | SUNDAY, JULY 4, 2010
[B2B] B2B Mobile: 5 Questions Every Marketer Should Be Asking (And Answering)
Mobile is changing how (and where) business professionals communicate with one another and how (and why) they interact with B2B brands. On that imperative, here are five reasons why mobile marketing is prime for B2Bs, along with five key questions that B2B marketers should be asking themselves: 1. Tags: B2B Mobile Marketing
FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010
[B2B] 5 Ideas and More to Improve B2B Marketing Strategy
In a recent Modern B2B Marketing Blog article , the author Maria Pergolino suggests it’s the right time to assess your B2B Marketing Strategy and consider areas of improvement. Understanding customers’ unique challenges and recognizing the solutions they need is an essential element of any B2B marketing strategy. Rick Volz.
EMAGAZINE B2B BLOG | THURSDAY, FEBRUARY 17, 2011
[B2B] 6 ways social media is transforming the B2B buying experience
B2B Web Strategy Social MediaIt’s pretty clear that social media achieved takeoff last year, even for B2Bs. Yet there are still CEOs dismissing social media as just another fad, and waiting for it to die out.
MARKETING INTERACTIONS | SUNDAY, JULY 29, 2012
[B2B] Debunking B2B Marketing Buzzword: Engagement
Salespeople say that they're not getting into conversations until much later in the B2B buying process. I'll be writing a few posts about buzzwords that are making me a bit nuts. Feel free to jump in with your thoughts. think it would be great if we can bring some clarity and new thinking. Let's start with the term ENGAGEMENT.
SALES LEAD INSIGHTS | MONDAY, APRIL 13, 2009
[B2B] Is social media effective for B2B lead generation?
Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales. My quest for quantitative proof that social media is an effective tactic for generating B2B leads and sales continues.
SOCIAL MEDIA B2B | MONDAY, JANUARY 24, 2011
[B2B] 15 Useful Twitter Tools for B2B Social Media
With Twitter such an important social media platform and with so many Twitter tools available, we thought we’d highlight a few that could be valuable to the social media managers in your B2B organization. Are there any other Twitter Tools that you find useful when it comes to managing social media in your B2B organization?
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, SEPTEMBER 28, 2012
[B2B] What makes a perfect B2B blog post?
I wanted to let you know about a new resource for all you hard-working B2B bloggers out there. The amazing and progressive Eloqua company sponsored me to create The Grande Guide to B2B Blogging and it really turned out to be a sensational piece of work. It’s my first official kick-ass infographic: Tweet.
SALES INTELLIGENCE VIEW | FRIDAY, DECEMBER 10, 2010
[B2B] 40 Social Media B2B Infographics
After searching far and wide for infographics I figured I would share some of the ones I have come across that focus on social media and B2B. Sales Intelligence Social CRM Social Selling Technology B2B b2b sales CRM crm 2.0 InsideView puts out infographics on a regular basis, two are included in this post with more to come.
SOCIAL MEDIA B2B | MONDAY, OCTOBER 10, 2011
[B2B] 62% of B2B Marketers’ Biggest Challenge: Lack of Resources
B2B marketers are always facing challenges in their marketing efforts, but in today’s competitive landscape and tough economic climate those challenges are more pronounced than ever before. So what does this mean for B2B marketers? Will B2B marketers embrace solutions that save time or money?
SALES LEAD INSIGHTS | MONDAY, OCTOBER 24, 2011
[B2B] How to Improve Your Marketing Automation ROI
Effective B2B marketing processes plus automation yield outsized returns. B2B marketing automation B2B marketing ROIAccording to the study results, Marketing Automation technology paired with appropriate, systemic processes can yield four to five times the number of closed deals when compared to deployed technology alone.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 5, 2013
[B2B] Social Works for B2B, So Get Over Yourself
There are those that still don’t believe that social media is not an effective strategy for B2B marketers and probably never will be convinced. have absolutely no doubt in my mind that social media can be a tremendously effective strategy for B2B. am constantly challenged by others, usually B2B purists, on the effectiveness of social.
DIGITAL B2B MARKETING | MONDAY, JULY 23, 2012
[B2B] Measuring Success in B2B Marketing
In B2B marketing, collecting numbers is easy. Revenue Measurement Should B2B marketers focus on directly attributed revenue or do they need to look beyond this and include potentially softer or unmeasured benefits of marketing? Data and Other B2B Marketing Challenges Is data the biggest challenge in measuring B2B marketing?
B2BMARKETINGSMARTS | TUESDAY, APRIL 20, 2010
[B2B] My 5 favorite B2B marketing numbers.
They measure the real market success (or failure) of B2B marketing campaigns, they support the argument for following best marketing practices, and they give marketers real insight into the cost and potential value of various marketing approaches. like numbers. didn’t devise these numbers.
SOCIAL MARKETING FORUM | SUNDAY, AUGUST 19, 2012
[B2B] Research: B2B Buyers Want Content
Are you looking for proof that content marketing is the way to go in B2B marketing? B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social mediaYou have it. However, there is just one solid way, besides [.].
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 2, 2012
[B2B] 20 LinkedIn Tips for B2B Social Media Success
B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn. If you have other great tips for B2B companies, please share them in the comments below. Below are 20 tips that will help with many aspects of LinkedIn, both personal and for your company.
LEAD VIEWS | THURSDAY, DECEMBER 30, 2010
[B2B] B2B Marketing & Lead Generation predictions for 2011!
Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running. 2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. According to Shreesha, “Some B2B Lead Generation trends marketers can watch out for in 2011 are.
B2BMARKETINGSMARTS | WEDNESDAY, NOVEMBER 9, 2011
[B2B] B2B marketing’s content vs. format question.
We B2B marketers love surveys. David Dodd of B2B Marketing Directions recently alerted me to the 2011 B2B Technology Collateral Survey Report put out by Eccolo Media in his post “Marketing Collateral Remains Critical (But Buyers’ Preferences are Changing).” B2B marketing’s content vs. format question.
SOCIAL MEDIA B2B | FRIDAY, JANUARY 20, 2012
[B2B] 4 Reasons For B2B Marketers To Explore Pinterest
Pinterest still has a long way to go in terms of its search capabilities and smartphone and tablet apps, but there is value for B2B marketers to start exploring. Here are four reasons B2B should start to look into using Pinterest. What would it take for you to begin exploring Pinterest for your B2B company? Niche Value.
MODERN B2B MARKETING | THURSDAY, JULY 26, 2012
[B2B] Building a B2B Marketing Brand Advocate Army
Advocates for Marketo in B2B social media. For more tips on how to develop a brand advocate team, stay connected to the Modern B2B Marketing Blog. Building a B2B Marketing Brand Advocate Army was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Has deep expertise in our product. Company. Total.
SOCIAL MEDIA B2B | THURSDAY, MARCH 1, 2012
[B2B] 5 Ways B2B Companies Can Use Facebook Timeline
Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Sort of.
CK'S B2B BLOG | SUNDAY, MAY 16, 2010
[B2B] Want ROI From Today's Technologies, Marketers? Don't Just Show Up (participation), Step It Up (innovation).
Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. But where I diverge from the pack is in what, precisely, I'm advocating of companies: My message isn't limited to participation in today's media, but one far more focused on innovation from today's B2B marketers. Check!
WEBBIQUITY | MONDAY, MARCH 28, 2011
[B2B] Why Social Media Matters for B2B Vendors
B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix. They expect vendors to use it as well.
B2B MARKETING BLOG | WEDNESDAY, APRIL 20, 2011
[B2B] Reeling in B2B Customers with Video
Videos have found their place in B2B marketing, and they’re here to stay. It has become common practice for B2B companies to produce online videos in order to communicate the value of their products and services. Creative Interactive Marketing content social media B2B B2B Marketing content marketing video YouTube
PAUL GILLIN | THURSDAY, JANUARY 20, 2011
[B2B] How B2B and B2C Marketing Are Different
Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Invariably, someone stands up and asks, “What does this mean to me as a B2B marketer?. If you’re a B2B marketer, this book is for you. Read it!
B2B CONVERSATIONS NOW | THURSDAY, SEPTEMBER 8, 2011
[B2B] OfferGrader™ now online to help improve B2B conversions
We’ve been searching for a tool that would help our B2B clients gauge the strength of the call-to-action offers they provide on their websites to assist with b2b lead generation. B2B MarketingIt seems everyone pulls from the same basic offer set including whitepaper downloads, webinars, newsletters and free trials.
CK'S B2B BLOG | MONDAY, SEPTEMBER 20, 2010
[B2B] Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences.
While I focus on B2B modern-marketing, Optimization Summits is an event that includes near equal attendees from B2B and B2C companies so I tailored the presentation to include examples from both types of companies. B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.
MODERN B2B MARKETING | MONDAY, JULY 23, 2012
[B2B] Go Local: 6 Ways to Get International B2B Marketing Right
Entering a new geographical market offers great opportunities to increase revenues and profits, but it can also be a daunting prospect for B2B marketers who have only focused on one territory before. Go Local: 6 Ways to Get International B2B Marketing Right was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].