• VIEWPOINT  |  TUESDAY, MAY 24, 2016
    [B2B] How Much Do Your Leads Cost?
    Using industry benchmarks, the cost per B2B lead, SAL, SQL and closed deal are approximately as follows: Note that the costs from Downloads from Content Syndicator are infinite. B2B Marketing Marketing & Sales Alignment B2B SalesUnderstand the price you are paying for your leads and then optimize. Have all contacts been engaged?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] The Complete Guide to B2B Marketing
    According to a 2015 study by Salesforce, B2B marketers are consistently faced with three main challenges: bringing in new business, improving lead quality, and generating leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] The B2B Marketer's Field Guide To Customer Engagement
    Leverage customer engagement and advocacy to drive brand, demand and profitable growth
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] The Little Black Book of B2B Referrals
    Learn how to take your customer referral program from desperate and awkward to downright irresistible
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] B2B Content Marketing Shouldn't Hurt
    Content marketing is tough. But it doesn't have to hurt
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] How Predictive Marketing Analytics Boosts B2B Business Performance
    Predictive marketing is on 89% of B2B Marketers' roadmaps. Is it on yours
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] How B2B Marketers Can Drive More Pipeline With Personalized Video
    The Guide to More Pipeline with Personalized Video
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] The B2B Digital Marketing Playbook
    As the gatekeeper of digital channels, you work across many campaigns, initiatives, and teams to deliver a consistent buyer experience that drives results. But to support the big picture, digital marketers need visibility across the entire content lifecycle
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] How to Increase Your Content's Discoverability eBook
    60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource centre. How can you improve your content’s performance when no one can find your content in the first place
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] How to Design Compelling B2B Content Experiences
    When you break it down, it’s not content that converts visitors, that compels them to opt-in to your marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] How to Build a Content Library for the B2B Buying Process
    Today, most executive purchase decisions are made online--before the prospect even interacts with a Sales rep
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] The Essentials of B2B Marketing – Summer 2015 Kit
    Download this kit to learn everything you need to know about B2B Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] How to Accelerate the Growth of Your B2B Blog
    Write. Publish. Share. Repeat. If only growing a business blog was that simple
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] B2B E-Commerce Playbook and Resource Guide
    The needs of B2B buyers are changing rapidly. As consumers, they expect a highly personalized and responsive shopping experience when they engage with retailers on the Web, via mobile browsers, or offline, in physical stores
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] B2B Lead Generation Report 2015
    Are you up to speed on the top trends in B2B lead generation? Download this new report to discover the challenges and priorities of more than 600 of your marketing peers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] How Healthy Is Your B2B Marketing Data?
    Gain insight into your customer info to develop a stronger marketing data management plan
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle
    Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [B2B] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [B2B] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [B2B] 10 Tips for Creating an Effective B2B Landing Page
    Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [B2B] How to Effectively Use E-mail Marketing to Increase ROI
    recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Today's internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [B2B] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [B2B] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] Content Methodology: A Best Practices Report
    benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] Staffing and Launching Your Content Marketing Program
    What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. night.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] Content Marketing Playbook: Strategy and Roadmap
    According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] Evangelizing a Content Marketing Program
    Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist.
  • AKOONU B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [B2B] Be Experts. Start with a Buyer-Centric B2B Marketing Strategy
    www.akoonu.com 4 TODAY’S B2B MARKETER NEEDS a buyer-centric mentality and. Engaging discerning B2B buyers. discerning B2B buyers. In today’s highly competitive, buyer-driven world, these strategy elements are a must-have for all B2B. The Essential Elements of a. Buyer-Centric Marketing Strategy. strategy can enhance your.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [B2B] 3 DIY Methods to Optimize Your Video Marketing ROI
    Based on a survey by ReelSEO, 96% of B2B companies use video content marketing to ramp up their conversion rates and revenues. Opentopic blog >> business2community.com Video marketing is currently one of the most popular and effective types of marketing. This isn’t just because “Why not?”–it’s
  • KEO MARKETING  |  TUESDAY, MAY 24, 2016
    [B2B] B2B CMOs Should Invest in These Marketing Innovations
    Changes in technology means business to business (B2B) marketers need to continually evolve with innovation. Working with an experienced B2B marketing agency gives you a business partner experienced in rapidly evolving technology who can help you connect with your target audience. Mobile tech. Video. Lead Generation
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [B2B] Creating Killer Content with Data: Pubcon Austin 2016
    B2B Online Marketing Blog Content Marketing Events & UpdatesA few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. Why do I love this topic? Because, at the end of the day, there’s sooooo much out there around creating content but much of it misses the mark on why. What Is Killer Content?  . Let’s be real. BuzzSumo.
  • TYPE A COMMUNICATIONS  |  TUESDAY, MAY 24, 2016
    [B2B] 5 Steps to Create a Business-Driven Content Marketing Strategy
    B2B Marketing Content Marketing Strategy Revenue Growth Andrew Davis Content Marketing Institute content marketing strategy MarketingProfs Measurement personasMay 24, 2016 Most brands have grabbed hold of the idea of content marketing but many struggle with how to plan and execute it to see meaningful results. Without exception, read more.
  • ANNUITAS  |  TUESDAY, MAY 24, 2016
    [B2B] Avoiding The Predictive Analytics #Fail In Demand Generation
    In what has become perhaps the most over-promised and most under-delivered demand generation trend in recent years, everyone is throwing around the phrase ‘predictive analytics’ as one of their top B2B sales and marketing priorities, and yet there is no strong evidence anyone is really doing it. Everybody’s doing it, right?
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [B2B] The Next Generation Platform for Account-Based Everything is Here!
    The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.”  B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. They’ve seen up to 285% higher win rates and 35% higher deal sizes. THEME TWO: Real-time Actionability.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MAY 24, 2016
    [B2B] Top 5 Reasons Why Tech Companies Love Tech Profiler
    Products & Technology B2B b2b sales crm data CRM Intelligence Inbound Marketing insideview lead generation market intelligence Marketing Data productivity Prospects Sales Sales And Marketing Sales Data Sales Intelligence Sales Strategy tech profiler technologies used
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [B2B] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    Ways to Boost B2B Sales Through LinkedIn Social Selling was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Boost B2B Sales Through LinkedIn Social Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sales b2bWarm Introductions.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [B2B] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    In fact, 75 percent of executives interviewed in Demand Gen’s 2014 B2B Buyer Behavior Survey say they rely more on content to research purchases than they did a year earlier. And according to Forrester’s B2B Social Technographics , fully 100% of business decision-makers use social media for work purposes. The players. The methods.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [B2B] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 24, 2016
    [B2B] How To Design Your B2B Sales Conversations
    B2B sales conversations for key touch points should be designed. The post How To Design Your B2B Sales Conversations appeared first on Marketing Insider Group. To paraphrase David Packard, sales conversations are too important to leave to sales people. This optimizes conversation effectiveness and simplifies selling. Content Marketin
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [B2B] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    May 23, 2016 – KEO Marketing ( https://keomarketing.com/ ), a full-service business-to-business (B2B) marketing agency, has announced that CEO and President Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on June 21, 2016. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [B2B] Myth Busters: 4 Misconceptions About Predictive Intelligence
    fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. There are many available sources of commodity data for sale by B2B data providers, that many predictive intelligence vendors use. I hope you find the below post useful. Bingo! Or
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 23, 2016
    [B2B] Polly Allen: Unleashed
    Polly definitely knows her way around the B2B marketing world. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better. Read on to find out why!
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [B2B] There’s Still Time to Tune Up Your Marketing for the Second Quarter
    B2B MarketingEvery year businesses create a new set of marketing goals, lay out the strategies and tactics and then launch them with great enthusiasm. While it may seem like 2016 has barely started, the first quarter is already over and we’re halfway through the second. You’re on track and meeting or beating your goals. Congratulations!
  • SNAPAPP  |  MONDAY, MAY 23, 2016
    [B2B] 11 Overused Stock Photos to Ban From Your B2B Marketing
    B2B content has become pretty formulaic. Start by banning these 11 overused stock photos from your B2B marketing: 1. Wearing Star Trek glasses while touching a transparent screen is totally representative of what working in B2B is like, right? 2. Have you ever seen a piece of content and had a déjà-vu moment? The Headset Hottie.
  • SNAPAPP  |  MONDAY, MAY 23, 2016
    [B2B] 12 Overused Stock Photos to Ban From Your B2B Marketing
    B2B content has become pretty formulaic. Start by banning these 12 overused stock photos from your B2B marketing: 1. Wearing Star Trek glasses while touching a transparent screen is totally representative of what working in B2B is like, right? 2. Have you ever seen a piece of content and had a déjà-vu moment? The Headset Hottie.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [B2B] Why Print Still Matters
    If you’re selling a product—especially a B2B product—the ROI can be ridiculously high. ROI Voices B2B Contently Quarterly Digiday Awards Featured printLately, it seems like I only talk about platforms. Two hundred thousand hits later, I was scheming over how to remix the post for other platforms. Surprisingly not a stock photo!
  • BIZNOLOGY  |  MONDAY, MAY 23, 2016
    [B2B] The real value of engaging your audience in content marketing
    Today, that idea has spread to just about every market, B2B as well as B2C. Content Marketing audience engagement authenticity B2B brand image Content marketing radio stationsConsumers crave authenticity. This has been the case to some extent for as long as there has been marketing. We don’t trust advertising; we trust each other.
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [B2B] 3 Steps to Bridge the Gap Between Online and Offline Channels
    Engagement Marketing b2b ConsumerAuthor: Vyoma Kapur Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on. Score!! You make a beeline for those shoes, try them on, and buy them. Set Goals and Success Metrics.
  • KAPOST  |  MONDAY, MAY 23, 2016
    [B2B] 8 #SDSummit Case Study Sessions to Attend
    Whether you’re attending to discover new research, unveil new B2B innovations, or just to network with some of the best and brightest in B2B, this year’s summit is guaranteed to give you the insights you need to operationalize and grow your company strategy. ” SPEAKER: David Cowings, Marketing Ops, RingCentral.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [B2B] Pressure
    The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. In its first report, 90 percent of B2B and B2Cs indicated that they used content marketing to reach audiences with varying levels of effectiveness (40 percent for B2Bs, 51 percent for B2Cs). Pressure.
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [B2B] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    As you may know, Neil is regarded by many as the father of Consultative Selling and the author of many books, including SPIN Selling, the 1988 New York Times Best Seller than many of us B2B “Sales Lifers” grew up with as our template for success. Sales Engine CEO, Paul Rafferty with author Neil Rackham. Well…not so fast. Sales Enablement
  • ACTIVEDEMAND  |  FRIDAY, MAY 20, 2016
    [B2B] The Role Call Tracking Plays in Sales Planning
    B2B Marketing Zone Marketing Tips ActiveDEMAND Call Tracking ActiveDEMAND Corporate Marketer ActiveDEMAND Email Marketer ActiveDEMAND Marketing Automation ActiveDEMAND Small Business Marketer B2B Marketing Call Tracking Call Tracking Numbers Integrated Marketing Marketing Automation Software Sales Sales Planning
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [B2B] Blog ROI: 4 Tactics to Capture Greater Results
    Opentopic blog >> business2community.com The majority of B2B companies are blogging. In fact, 81 percent are participating in this well-proven marketing activity, according to the Content Marketing Institute. But not all are experiencing excellent results. In fact, some are really struggling.
  • OPENTOPIC  |  FRIDAY, MAY 20, 2016
    [B2B] The 7 Building Blocks of a Solid Content Marketing Plan
    According to the , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. Opentopic blog >> business2community.com Marketers are creating more content than ever. However, producing more content is only productive when you have a solid plan in place.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [B2B] 7 Steps to Brilliant B2B Marketing [Part 1]
    B2B marketing is a machine with different moving parts. brilliant B2B marketing strategy is a holistic one that includes some different approaches. Step 1: Develop a B2B Strategy. 93% of B2B content marketers use social media (other than blogs). Let’s take a look! Which tactic to tackle first? 80% use eNewsletters.
  • SNAPAPP  |  FRIDAY, MAY 20, 2016
    [B2B] Ready for SiruisDecisions 2016? 3 Fun Things to Do With Your Visit to Nashville
    SiriusDecisions begins next week where more than 2,500 people will convene together to unveil and present new research, best practices, and innovations for marketing and sales in the B2B space. The 2016 conference is held in Nashville, Tennessee – home of the Johnny Cash museum, amazing BBQ, and a vibrant downtown. Restaurant: The Pharmacy.
  • VIEWPOINT  |  FRIDAY, MAY 20, 2016
    [B2B] Marketing Needs to Put Skin in the Game
    B2B Marketing Marketing & Sales Alignment B2B SalesMake marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Tier 2: Inside Commercial Accounts.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 20, 2016
    [B2B] Salespeople Need More Ego, Not Less
    Sales b2bAuthor: Chris Gillespie Yes, you read that right. Before you disagree, hear me out here. Salespeople need to be selling with  more  ego, not less, so that they can build better relationships with prospects and customers. First off, what does “ego” really mean and how does it affect you? Scenario 1: Low Ego. More ego.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2016
    [B2B] Still Wondering How to Get Started in Social Media in 2016?
    If you are looking to drive leads for a B2B company, online sales for a B2C company, or store traffic for a retail establishment, you do the same thing with social media. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities.
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [B2B] How to Beat 27 Million Competitors at the Content Game
    It’s one thing to live and breathe content strategy, but those efforts will fall flat if B2B marketers aren’t optimized for sales-qualified leads and revenue. According to  Content Marketing Institute , 88% of B2B marketers employ content marketing techniques, but only 30% believe their companies use them effectively.
  • BRAINSHARK  |  FRIDAY, MAY 20, 2016
    [B2B] B2B Content Checklist: The Four “V”s that Power Content Strategy
  • INTEGRATED B2B  |  THURSDAY, MAY 19, 2016
    [B2B] What the B2B CEO really thinks of marketing
    The role of marketing in B2B companies is often debated. For every story of marketing’s contribution to growth, there are probably another two or three of marketing fighting tooth and nail for budget, resources and, not least, mindshare from the B2B CEO. Three B2B CEO orientations. Like it or not, reality is the CEO.
  • INFLUITIVE B2B  |  THURSDAY, MAY 19, 2016
    [B2B] A No-Fuss Approach For Engaging Finance Advocates
    Those who work in finance are detail-oriented, consummate professionals. They can seem like outsiders, working a monotonous—often thankless—job, but the work that finance professionals do is critical to any business. The secrets to engaging finance advocates. Understanding the key challenges they face. Download now! Who is the finance professional?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 19, 2016
    [B2B] 9 Content Marketing Gems Hidden Within Game of Thrones
    B2B Online Marketing Blog Content MarketingI was more of a Tetris than a Dungeons & Dragons type of kid.  I never really got into Lord of the Rings and found that goblin man more than a little creepy. But I’ll be the first to admit I’m fully entrenched in Game of Thrones.  Because it’s badass.  Red Wedding, much? Martin? 
  • 6SENSE  |  THURSDAY, MAY 19, 2016
    [B2B] Founder Q&A: Predictive Powered Account Based Marketing
    These B2B marketing experts shared their insights and actionable strategies for understanding, implementing and measuring ABM. Read The current concept of B2B leads doesn’t align to how B2B organizations buy – they buy in committees. Read on to get the full recap of Amanda’s take on powering ABM with predictive. Day 1. customer.
  • SNAPAPP  |  THURSDAY, MAY 19, 2016
    [B2B] 3 Reasons Why No One Is Sharing Your Content
    60% of B2B marketers say producing engaging content is their biggest challenge for 2016. At Uberflip (a B2B SaaS company), social traffic accounts for 10-15% of our monthly Hub traffic, and the majority of these sessions are new visitors. One such engagement metric is social shares. No kidding, right? Social shares show social proof.
  • HINGE MARKETING  |  THURSDAY, MAY 19, 2016
    [B2B] 5 Branding Techniques that Do Double Duty
    Related Stories Proven Business Growth Strategies Expertise as a Differentiation Strategy Top B2B Website Metrics to Monitor Using Google Analytics. It also showcases your experts, attracts visitors and nurtures prospects. When done right, a lead generating site will also serve as a powerful recruitment tool. Additional Resources.
  • ANNUITAS  |  THURSDAY, MAY 19, 2016
    [B2B] Observations on the State of Content Marketing
    I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. Here are a few of my observations about the study: 39% of B2B Content Marketing Organizations are Fooling Themselves. According to the study, 74% of B2B organizations will create more content this year than last year.
  • BIZNOLOGY  |  THURSDAY, MAY 19, 2016
    [B2B] Your experience and qualifications are not differentiators!
    B2B Marketing Digital Marketing Social Media Marketing Social Media/PR business experience Certification differentiator linkedin LinkedIn profile New York TimesBut experience (no matter how extensive it may be) is not a differentiator. Organizations are looking for new, fresh, young blood. Here are some examples to show you what I mean….
  • MODERN B2B MARKETING  |  THURSDAY, MAY 19, 2016
    [B2B] [Infographic] Why Creating A Personal Online Experience Is Critical
    Targeting and Personalization b2b ConsumerAuthor: Ellen Gomes The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands to communicate with their buyers. So how can you deliver on these high expectations? . It all starts with web personalization. 
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [B2B] Building A Successful On-Demand Webinar Strategy
    In fact, according to recent research , 66 percent of marketers believe webinars to be effective in the B2B world. After all, video is considered slightly more effective at reaching the B2B audience than the typical webinar is, so a webinar on video can result in the best reach. Here’s why you should do it and how you can get started.
  • SALES ENGINE  |  THURSDAY, MAY 19, 2016
    [B2B] B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence
    This is a primary role for content marketing programs in the B2B space, especially when an outside sales force is being deployed to sell a complex product or service. An experienced sales rep could read eye contact and body language and would pretty much know the challenges that the business faced. Sales Enablement
  • ACT-ON  |  THURSDAY, MAY 19, 2016
    [B2B] Blog ROI: 4 Tactics to Capture Greater Results
    The majority of B2B companies are blogging. So what does this mean for B2B marketers trying to maximize their blogging ROI? Content Marketing b2b blogging blog blog roi blogging ROIIn fact, 81 percent are participating in this well-proven marketing activity, according to the Content Marketing Institute. increase in blog traffic.
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [B2B] New Marketer’s Guide Delivers Five Advanced Content Marketing Techniques
    Leading B2B Marketing Agency, KEO Marketing, Releases Guide for Standing Out in the World of Content Marketing. May 18, 2016 – Leading business to business (B2B) marketing agency, KEO Marketing , realizes that many businesses are looking for ways to improve the results from their content marketing in order to boost their overall results.
  • EMEDIA  |  WEDNESDAY, MAY 18, 2016
    [B2B] Gifographics vs. Infographics: What’s the Difference?
    Content Lead Generation Blog Blog Post Content Portfolio Infographics Homepage B2B ResourcesWhat’s driving the move to gifographics? How are infographics holding on? Two common types of visual content are infographics and gifographics. tried and true classic, infographics are an easy and efficient way to maximize content marketing ROI.
  • BIZIBLE  |  WEDNESDAY, MAY 18, 2016
    [B2B] How To Forecast Revenue, Hit Revenue Goals, And Look Smart In B2B Marketing
    In B2B marketing, the customer journey is long and thus they engage with a variety of channels and as they convert on different channels there is more room for miscounting leads. Movies and novels are examples of where unpredictability is welcomed. But this doesn’t hold true in marketing. But that shouldn’t apply to your marketing reports.
  • VIDYARD  |  WEDNESDAY, MAY 18, 2016
    [B2B] Video Fails Sometimes: Some Old Advice to Achieve Marketing Success
    If your audience is very engaged with you, the same type of video over and over might work well, but for most B2B companies, that just isn’t the case. Real talk, not all marketers actually studied marketing. You know, it ’ s just not one of those sexy subjects that catches the eye of a teenager applying to university. Get the Guide. Company*.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [B2B] 5 Key Ingredients of a Positive & Profitable Partner Experience
    According to the global B2B experts at SiriusDecisions, resellers are typically balancing six to seven vendor relationships at once and the partner experience, or PX as they call it, has become a primary decision driver. It’s never been more important to examine and improve partner relationships. Key Ingredient #4: Shared Analytics.
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [B2B] How to Bridge the Customer’s Trust Gap
    These pieces of data provide opportunities for B2B companies to develop processes and procedures that are beneficial for both the sales force and the customers. Does your company use a direct sales force? It’s a disconnect of trust (a ‘trust gap’ if you will).  Potential customers don’t trust the information they get from the sales force.
  • ONALYTICA B2B  |  WEDNESDAY, MAY 18, 2016
    [B2B] The Art Of Influencing At Scale
    Education Marketing b2b marketing influence influencer influencer engagement influencer identification influencer marketing influencer program influencersBefore the advent of the internet, the best way to get your corporate message out was in a press release. DOWNLOAD NOW. The post The Art Of Influencing At Scale appeared first on onalytica.
  • THE POINT  |  WEDNESDAY, MAY 18, 2016
    [B2B] Infographic: Top 10 B2B Paid Search Mistakes
    If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs. Based on our experience, here are the most common paid search mistakes made by B2B marketers.
  • VIEWPOINT  |  WEDNESDAY, MAY 18, 2016
    [B2B] An Allbound Marketing Approach Closes Your Revenue Gaps
    For B2B companies with a complex sales process, more than half need to be outbound sourced. B2B Marketing Marketing & Sales Alignment B2B Sales Sales & Marketing ManagementHow to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. Here’s why. Pretty impressive.
  • ONALYTICA B2B  |  WEDNESDAY, MAY 18, 2016
    [B2B] How To Integrate Influencer Marketing Into Your Marketing Mix
    Education Marketing b2b marketing influence influencer influencer engagement influencer identification influencer marketing influencer program influencersFirst presented at Marketing Week Live in the brand engagement and innovation theatre, 28th April 2016, Kensington Olympia in London.
  • ONALYTICA B2B  |  WEDNESDAY, MAY 18, 2016
    [B2B] Influencer Marketing: The Better Practice Guide
    Education Marketing b2b marketing influence influencer influencer engagement influencer identification influencer marketingPurchasing decisions are more often influenced by expert or thought leader recommendations than traditional advertising. The post Influencer Marketing: The Better Practice Guide appeared first on onalytica.
  • ION INTERACTIVE  |  WEDNESDAY, MAY 18, 2016
    [B2B] Optimizing Your Content for Account-Based Marketing
    Let’s use lead generation as an example since most, if not all, B2B brands are concerned about lead generation. For the month of May, we’ve been focusing on Account-Based Marketing to educate and enlighten our audience on the advantages. Before we jump in, we need to first understand our current content approach and how ABM uses content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [B2B] Content Marketing Strategy: How to Create Cross-Team Alignment
    When it comes to B2B marketing, alignment across teams can make or break your ability to execute campaigns successfully. Unfortunately, with a diversity of roles, functions, and technologies, teams are, more often than not, siloed. Singular, one-off projects are matched with custom, one-off KPIs or limited to a siloed business unit. Planning.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [B2B] Personalization Makes Programmatic Advertising a Win-Win
    Digital Marketing b2b ConsumerAuthor: Jeffrey Hirsch The rise in ad blocking is continuing to cause major concern for advertisers and publishers who stand to lose ad effectiveness and revenue if they can’t curb this trend. Ad blocking has grown by 41% globally  year over year, according to Pagefair’s 2015 Ad Blocking Report. Even
  • KAPOST  |  WEDNESDAY, MAY 18, 2016
    [B2B] The Customer-Centric Editorial Calendar: The Solution to a Focused Marketing Strategy
    When it comes to effective B2B marketing strategy , the customer is everything. Because the most effective marketers are  using a cohesive customer journey map to align with dynamic content needs as prospects move through the funnel. So, why do only 35% of enterprise-level marketers have a documented strategy ? What’s the solution?
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [B2B] Medium for Publishers: What Media Companies Should Know
    It features an interview with Sophie Moura, head of B2B partnerships at Medium, with detailed tips for how to build a content strategy. Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Media
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