• B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [B2B] 10 Marketing Over Coffee Podcasts You Should Check Out
    John says that this is the current “B2B Bible that you must own” and even admits that it’s more comprehensive (though perhaps not as much fun) as his book, B2B Marketing Confessions. The post 10 Marketing Over Coffee Podcasts You Should Check Out appeared first on B2B Marketing Insider. Podcasts (And Coffee) Are Hot!
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [B2B] How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
    Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x year over year. But does all this video really help marketers succeed? The short answer: Yes. That's value. Don't worry, you aren't alone. with videos.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [B2B] 14 Dazzling Digital Marketing Stats and Facts
    leads or revenue) and 13% cited the proliferation of channels across paid, owned and earned media. ( B2B Marketing Insider ). Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek.
  • B2B LEAD BLOG  |  MONDAY, JULY 27, 2015
    [B2B] Is Dirty Data Clogging Your B2B Revenue Engine?
    B2B Marketing Ideas Database Marketing Marketing Automation Marketing Tips marketingIs your marketing revenue engine sputtering? It might be time to lift the hood and take a look at what’s going on. Dirty marketing data could be your problem. Here are a few things to look for before driving any further.
  • B2B LEAD BLOG  |  MONDAY, JULY 27, 2015
    [B2B] 10 ways Dirty Data is Clogging up your Marketing Automation Engine
    B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing data driven marketingMarketers have learned that the success of any program is more than 75% dependent on the list of contacts attached to each marketing campaign. It’s just a name, address, phone number and email address, how hard could that be […].
  • B2B MARKETING BLOG  |  MONDAY, JULY 27, 2015
    [B2B] Let’s Do Launch: Turn Existing Offerings into Fresh B2B Promotions
    If you feel you’re struggling to find “big news” to promote your B2B company, it’s time for some deep digging. Even if you currently aren’t launching new products, your company is still newsworthy to your B2B audience. It just takes some introspection into your company’s capabilities ‒ and some creativity. Public Relations
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [B2B] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Marketing automation platforms (MAPs) are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools. Content marketing that help leads progress along the funnel and convert to sales. Could I use that?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 27, 2015
    [B2B] The 3 Biggest Problems With Lead Nurturing
    In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing. Lead nurturing is vital to connecting with your buyers, as most B2B buying journeys are not linear and have certain levels of complexity. Where is the disconnect?
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [B2B] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Modern Marketing b2b ConsumerAuthor: Anne Janzer The growing subscription economy is shaking the foundations of marketing strategy by shifting revenues and customer expectations. If you’re not adapting to these changes yet, it’s time to start! Who doesn’t eagerly await the arrival of a package at their front door?! Make New Friends.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [B2B] Why Candy Crush is Eating Your Brain
    Books CRM Getting & Losing Business B2B marketing bizmarketer Elizabeth Williams linkedin social mediaI am worried that Candy Crush is eating our brains. used to worry that email was eating our brains; now I’m pretty sure it’s that horrible game. Candy Crush is extremely habit-forming. Eyal proposes a four-stage Hook Model. 1. Trigger.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [B2B] Why Personas Fail
    This rings true as the majority of B2B marketers predict their # 1 responsibility in 2016 will be understanding buyers. B2B buying decisions are made by committee – multiple individuals working together to reach consensus. IDC found that an average of 7 buyers are involved in a B2B technology purchase decision. Personas fail: 1.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [B2B] The Best In B2B Technology Content Marketing
    The B2B technology process is complicated. recent study by MarketingSherpa surveyed 4,000 b2b technology business professionals to understand what types of content these buyers are looking for. We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [B2B] The Best Example You Will Find On The Value Of Storytelling
    The post The Best Example You Will Find On The Value Of Storytelling appeared first on B2B Marketing Insider. I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” ” Have you ever heard that line? That is until I met Michele Miller. Show me.
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [B2B] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about getting started. Part two showed how to identify the target buyer and their journey. Part three outlined the steps to designing a successful lead process. Now we’ll outline what defines a qualified lead.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 26, 2015
    [B2B] The Heart Is More Than A Pump
    The post The Heart Is More Than A Pump appeared first on B2B Marketing Insider. There it was again. The look. usually get it from traditional marketing professionals , but this time the look  emanated from the heart surgeon that I shared an aisle with on a transcontinental flight. and I had asked a question. Give it a whirl.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 25, 2015
    [B2B] The Churches Of Logos And Pathos
    The post The Churches Of Logos And Pathos appeared first on B2B Marketing Insider. Twenty-three hundred years ago, Aristotle published Rhetoric , where he listed the three ingredients of persuasion: logos, pathos, and ethos. Ethos refers to the character of the presenter. It includes things like trustworthiness, credibility, or respect.
  • THE ROI GUY  |  FRIDAY, JULY 24, 2015
    [B2B] Death of the B2B Sales Rep? An Interview with SiriusDecisions
    Several analyst firms have predicted the "Death of the B2B Sales Rep", with their research indicating how sales reps are engaging later and later in the sales cycle and are being replaced by digital. Alinean b2b selling CEB Dan Sixsmith Death of a B2B Sales Rep Forrester Frugalnomics Jim Ninivaggi Pisello SiriusDecisions
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [B2B] 5 Ways to Modernize Your B2B Branding and Marketing Online
    Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. Fresh Colors and a New Logo. Sleek Design / UX.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [B2B] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    LinkedIn ads are ideal for B2B and professional services firms. You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. With so many options, is paid advertising still worth it? And if so, what’s the best ad platform to use? Banner Ads.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 24, 2015
    [B2B] [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
    Modern Marketing b2b ConsumerAuthor: Ellen Gomes Marketing in today’s environment is challenging. Buyers are exposed to thousands of brand messages, have endless product options, and complete the majority of their research online. You have probably heard the buzz about multi-channel marketing. Set Yourself Up For Success.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [B2B] The Content-Ready Buyer Persona
    But in B2B, details such as “20 years in career” and “confident leader” and “detail orientated / logical thinker” help to inform what kind of content and messaging will best resonate with this persona. 6. The post The Content-Ready Buyer Persona appeared first on B2B Marketing Insider. You can watch the recording here if you missed it.
  • MARKETING ACTION  |  FRIDAY, JULY 24, 2015
    [B2B] Blue Mountains School Drives Enrollment and Revenue with Marketing Automation
    According to James Flannagan, digital manager for Blue Mountains, the school is basically targeting a business-to-business (B2B) audience: “We need to reach out to and appeal to the influencers, the councilors, and advisors of potential students. Some deal with widely divergent demographic groups. Back to School. Finding New Students.
  • THE ROI GUY  |  THURSDAY, JULY 23, 2015
    [B2B] Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
    Tom Pisello, Alinean's CEO / Founder was interviewed about the recent proclamations on the Death of the B2B Sales Rep, and what his thoughts were on the future of B2B selling and sales enablement. In a recent blog article, you point to several B2C examples that could perhaps point the way to what lies ahead for B2B sales reps?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [B2B] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [B2B] How Healthy Is Your B2B Marketing Data?
    Gain insight into your customer info to develop a stronger marketing data management plan
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [B2B] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [B2B] Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle
    Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [B2B] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [B2B] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [B2B] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [B2B] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [B2B] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [B2B] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [B2B] 10 Tips for Creating an Effective B2B Landing Page
    Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [B2B] How to Effectively Use E-mail Marketing to Increase ROI
    recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [B2B] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Today's internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [B2B] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [B2B] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • AVITAGE  |  THURSDAY, JULY 23, 2015
    [B2B] How Content Operations Can Create Marketing and Selling Breakthroughs
    Almost every week I see fresh survey results that continue to reflect the long-standing challenges that B2B marketers face (Content Marketing Institute). Marketing and selling content operations isn’t sexy. But it could be one of the most important focus areas for marketing leaders. See Is Content Operations Your Next Focus Area?
  • B2B IDEAS @ WORK  |  THURSDAY, JULY 23, 2015
    [B2B] The B2B Content Marketing Fail, aka “the Twinkie Effect”
    B2B Social Media Marketing B2B Websites B2B Content MarketingCreating fresh, valuable content for your company’s website not only improves your search rankings and gives your brand a voice, it also shows your customers, your prospects and your industry that you have something to say.
  • ANNUITAS  |  THURSDAY, JULY 23, 2015
    [B2B] Are All Benchmarks The Same?
    That is why ANNUITAS launched our own annual Enterprise B2B Demand Generation Study in 2014. Please help us complete our 2015 B2B Enterprise Demand Generation Survey by taking it today. Marketers always strive to achieve better results, more conversions and increase velocity to drive more revenue. Probably not. Focus. Blog benchmark.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 23, 2015
    [B2B] 4 Questions To Ask Before Installing A Plugin
    B2B Web Strategy Web Content Management SystemsOne of the greatest features of WordPress is the extensive directory of 38,963 plugins readily available to help you extend and expand the functionality of your website. When searching for a plugin, it can be temping to pick one that sounds perfect when reading the title and description.
  • BIZNOLOGY  |  THURSDAY, JULY 23, 2015
    [B2B] Going Small: A Marketers Journey from Large Companies to the Startup World
    At AutoTrader, I had the opportunity to build the B2B marketing function from the ground up. B2B Marketing Other careers marketing startup companyFor my entire career, I’ve worked for large companies. started in advertising working for Saatchi & Saatchi and Havas, two of largest global agencies. Like to Build Things.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 23, 2015
    [B2B] Will This Movement End Long Wait Times And Customer Service Nightmares?
    appeared first on B2B Marketing Insider. Have you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip or getting online. You call your service provider only to face the maddening number of slow-paced options “press 1 for sales. press 2 for billing. And hang up on you.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [B2B] 7 Lessons To Help You Produce Content That Converts
    As I look back at my own journey as a content marketer, I’m happy with the impact of many of my B2B content marketing initiatives. Content Marketing b2bAuthor: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. What gets measured, gets managed”.
  • INTEGRATED B2B  |  THURSDAY, JULY 23, 2015
    [B2B] How to lose a B2B sale in 4 ways… and how not to!
    Like all relationships between people, B2B relationships require trust and credibility to work. In fact, we could liken a prospective B2B buyer to a sophisticated partner who is well-educated, has high expectations and is generally intolerant of mistakes. So what can you do to make sure you hang onto B2B prospects? Lost sales.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 23, 2015
    [B2B] The B2B Funnel is Leaky on the Marketing Side Too
    All B2B marketers are aware of the funnel. call this the content funnel and it sits alongside the B2B buyer’s funnel. While not all B2B companies practice this form of content marketing, many do share content that they hope will work at the top of the funnel. They are now in your marketing database. What happens next?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 23, 2015
    [B2B] The Rise Of The Citizen Storyteller: Part 2
    The post The Rise Of The Citizen Storyteller: Part 2 appeared first on B2B Marketing Insider. For a company to make the transition from telling stories to creating brand experiences, they have to focus on the power of their employees to amplify the purpose and essence of the brand story. That’s still important, but back up one step further.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 22, 2015
    [B2B] Interview with Gregg Thaler from RingLead
    PD:     What would you say is one of the biggest mistakes you see B2B marketers making when it comes to data? Data Data Analytics Data Mining B2B Marketing Data Optimization Data QualityHere is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 22, 2015
    [B2B] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
    Are you actively pursuing B2B lead generation but still not getting results? Back then , when a B2B buyer wanted to research a product they had to go to the seller to get information. CEB and Forrester estimate that B2B buyers are now 60% to 90% through their purchase before they first reach out to a vendor. But there’s a catch.
  • VIDYARD  |  WEDNESDAY, JULY 22, 2015
    [B2B] Vidyard Announces 2015 Video Marketing Awards to Honor Innovative Use of Video Content
    Winners for best use of video in B2B and B2C marketing campaigns to be announced at upcoming Space Camp video marketing summit in San Francisco. Space Camp (formerly Ignite) will bring together leading B2B and B2C marketers to explore the strategic use of video marketing to generate leads, boost engagement and increase sales.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [B2B] Content Is The Key To Social Selling Success
    GerryMoran.jpg" alt="B2B Content" width="630" height="369" />. GerryMoran.png"> GerryMoran.png" alt="Why B2B Decision Makers Search | MarketingThink.com | @ GerryMoran " width="612" height="343" />. The post Content Is The Key To Social Selling Success appeared first on B2B Marketing Insider. Are they finding you?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [B2B] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    Marketing Metrics b2b ConsumerAuthor: Joe Ariganello Sometimes it seems that our lives are just one big scoreboard. Sometimes we hit a home run; other times we get shut out. And that’s not just with your contact data. What about the profiles you create on your customers? It all comes down to scoring. Some of it’s wrong; some of it’s missing.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [B2B] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    Example: B2B Businesses Are Adopting a B2C Sales Approach ). As a B2B business, our traffic is most consistent during the week, so it’s the best sample to use for this experiment. The marketing industry has always been obsessed with the quality vs. quantity debate. But that’s not how blogging works in real life. Our Metrics. FAQs] ).
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [B2B] 39 Perfect GIFs For Your Next Presentation
    The post 39 Perfect GIFs For Your Next Presentation appeared first on B2B Marketing Insider. Bad presentations are painful. For both the presenter and the audience suffering through it, these can feel like dying a slow death. Unfortunately, many of us have sat through a countless number of these. That’s right, we’re talking about GIFs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2015
    [B2B] If you can’t measure marketing ROI, find the right alternative
    B2B marketers may measure against qualified leads. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. We’ve all seen it. Opens?
  • GREAT B2B MARKETING  |  TUESDAY, JULY 21, 2015
    [B2B] How Do Potential B2B Buyers Find You?
    There are hundreds of articles, blogs and papers on the subject of finding B2B prospects. The post How Do Potential B2B Buyers Find You? appeared first on Great B2B Marketing. B2B Buyer B2B Marketing Pull MarketingThe conversation goes something like […].
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [B2B] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. B2B marketers are investing significant time and resources in developing quality content marketing assets for their target audiences.
  • B2B IDEAS @ WORK  |  TUESDAY, JULY 21, 2015
    [B2B] B2B Marketing Brawl - Who Would Win In a Fight?
    B2B Marketing Miscellaneous Marketing TopicsGrowing up as a kid, one of my favorite things to do was to think of the two biggest, baddest animals and ask my dad which one would win in a fight. Enjoy.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [B2B] What To Include In A Buyer Persona [INFOGRAPHIC]
    The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on B2B Marketing Insider. So… what should you include in a buyer persona? Check out the new infographic inspired by our eBook, The Intelligent Guide to Buyer Personas. This article originally appeared on the Cintell blog. Demand Generation
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 21, 2015
    [B2B] 5 Vital Signs Your Website Needs To Be Revived
    B2B Web Strategy Online MarketingIt’s time for your yearly check up and we all know what’s coming next: avoidance. We get it! trip to the doctor’s office takes time, effort, and pulls you away from your job and other responsibilities. But is it all worth it in the end? And a website redesign or digital marketing kickoff will be too.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 21, 2015
    [B2B] Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?
    Marketing Metrics b2b ConsumerAuthor: Johnny Cheng Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong benchmark to reference. This This scene often feels too familiar: You: Yes! Your Boss: Is that good?
  • B2B MARKETING BLOG  |  TUESDAY, JULY 21, 2015
    [B2B] 3 Things You Might Not Know About Search Retargeting
    Thanks to companies like Zappos, most B2B companies are familiar with the concept of site retargeting. And yes, search retargeting campaigns do work for B2B companies…when set up properly and executed with creative ads that attract and motivate. But the concept of search retargeting is less familiar, which can be even more valuable.
  • LEADERSHIP  |  TUESDAY, JULY 21, 2015
    [B2B] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
    There is less and less predictability in buyer behaviour because unlike in the past, today, it is hard to draw the line between B2B buyer and B2C buyer. Is there a silver bullet for B2B customer engagement? Here are 7 B2B Lead Generation Tactics that Still Work. B2B Personalization Framework—6 Critical Components.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [B2B] Banners Have 99 Problems And A Click Ain’t One
    The post Banners Have 99 Problems And A Click Ain’t One appeared first on B2B Marketing Insider. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. Tweet This ]. But clicks aren’t the only problem that banners face. Whoa!!!
  • MARKETING ACTION  |  TUESDAY, JULY 21, 2015
    [B2B] 9 Email Marketing Best Practices to Explode Your ROI
    Keep in mind that’s B2C, which tends to be more proactive about welcome emails than B2B firms. Email is the smart marketer’s secret weapon. Despite all the rumors about it being boring or dead, email marketing quietly remains the powerful engine that drives most successful marketing campaigns today. whopping $42.08 Use a pop-up. Hate pop-ups?
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [B2B] 17 Excellent Email and Mobile Marketing Stats and Facts
    Though half of B2B buyers are comfortable using smartphones for business buying, and 40% of purchases are directly influenced by smartphones, only 3% of digital marketing is allocated to mobile. B2B buyers are comfortable using multiple devices for work-related purchases with half saying they use smartphones. ( V3B Blog ). AdWeek ). 3.
  • FATHOM  |  MONDAY, JULY 20, 2015
    [B2B] New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know
    Just last week, DemandBase (a San Francisco-based B2B marketing software company) announced that they received $30 million in additional funding by Sageview Capital. But to B2B marketers, this IS a big deal. The post New Digital Trend: Account-Based Marketing – What B2B Companies Need to Know appeared first on Fathom.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [B2B] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
    In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2B marketers, it was the most commonly cited challenge. For B2C, it was second. The funny thing is that this problem isn’t new. Not only is this an old problem, but also a consistent problem. Why Is This Really a Problem?
  • EMAGINE B2B BLOG  |  MONDAY, JULY 20, 2015
    [B2B] Start Spying On Your PPC Competitors In 3 Quick Steps
    If you’re like most B2B online marketing teams, you’ll need to divide the list by vertical. 2. Do you know how much your competitors spend on paid search every month? Curious what keywords they buy and what their landing pages look like? SEM Rush , KeywordSpy , and spyfu.com are a few of my favorites. What are you waiting for?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 20, 2015
    [B2B] How to Match Great Content to Your Sales Funnel
    In the B2B marketing world, the buying cycle is long. The B2B sales funnel is not cut and dried, and neither is the content associated with it. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale. Navigating the Sales Funnel. 1. Top of the Funnel.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 20, 2015
    [B2B] 5 Marketing Challenges Solved with Buyer Personas
    We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy. In B2B marketing, you may only have one shot to make a first impression on a prospect, so it is important to read, and diagnose their needs. Do any of these sound familiar? . Photo credit.
  • MODERN B2B MARKETING  |  MONDAY, JULY 20, 2015
    [B2B] Ring, Ring! 10 Powerful Insights Marketers Can Only Get from Phone Calls
    Modern Marketing b2b ConsumerAuthor: Amber Tiffany Marketers are trained masters in the art of digital analytics. We can follow the digital customer journey in our sleep. Email open rates, content downloads, social shares—easy! What could we possibly be missing? Here are 10 marketing insights you can only gain from phone calls: 1. Ring, Ring!
  • B2B MARKETING INSIDER  |  MONDAY, JULY 20, 2015
    [B2B] WTF Does John Cleese Know About Content Marketing
    And if there is one thing that is really hard, especially in B2B Marketing, it is to be funny. The post WTF Does John Cleese Know About Content Marketing appeared first on B2B Marketing Insider. ” It turns out, he knew quite a bit. And he delivered a great speech to the crowd last year. Will you give them what they want?
  • MARKETING ACTION  |  MONDAY, JULY 20, 2015
    [B2B] Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process
    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. Part one was about making sure you have the right information to get started. Part two showed how to identify the target buyer and outline the buyer’s journey. With this post, you’ll find out how to design a successful lead process.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 19, 2015
    [B2B] The Four-Letter Words Of Business Storytelling
    The post The Four-Letter Words Of Business Storytelling appeared first on B2B Marketing Insider. “You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever. Photo Credit.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 18, 2015
    [B2B] How To Avoid Being An Unknown Subject Matter Expert On Social Media
    92% of B2B decision makers want to engage with a thought leader. The post How To Avoid Being An Unknown Subject Matter Expert On Social Media appeared first on B2B Marketing Insider. If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. Source: Nielsen).
  • AVITAGE  |  FRIDAY, JULY 17, 2015
    [B2B] How To Fix Your Sales Content Problem
    There may not be three people who know more about the B2B sales enablement problem. What if your “sales content problem” isn’t the real problem, but a symptom of the problem? suggest you probably have a “customer content” problem. “So what, isn’t this semantics,” you ask?
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [B2B] Use Video Marketing Analytics to Learn about Your Videos and Viewers
    After all, 42% of researchers use a mobile device during the B2B purchasing process, according to a 2014 Google study. Are you guilty of the fly-by-posting, A.K.A. the post-and-dash? Whatever you call it, it just isn’t effective marketing to create videos, post them, and then abandon them (and your viewers!). You get my point. It is.
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [B2B] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    The process starts and builds slowly – much like the B2B selling cycle itself. Marketers tend to be outgoing, social people – so it would be expected that they would be among the savviest on social channels with large followings to boot. Sometimes this is the case, but not always. Is social media right for your market/customer base?
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [B2B] Demand Spring Partners with Vidyard to Offer B2B Video Marketing Consulting Service
    Kitchener, Ontario – July 15, 2015 –   Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Online video is one of the fastest growing and most effective areas of B2B marketing. About Demand Spring. About Vidyard.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 17, 2015
    [B2B] [Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention
    Inbound Marketing b2b ConsumerAuthor: Dayna Rothman Inbound marketing is a proven and powerful earned strategy for creating brand awareness and generating leads. With inbound marketing , you can attract people to your brand through great content, which serves to engage customers. They can be very focused on acquisition and lead generation.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 17, 2015
    [B2B] Why B2B Suffers From Marketing Myopia
    But here we are, more than 50 years later, still trying to get B2B marketers to talk about their customers instead of the products and services that they sell. B2B marketers still suffer from myopia because they’re too near-sighted about the work that they do. Certainly a groundbreaking concept at the time. That’s a huge difference.
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [B2B] Why You Must Know Your Social Media Followers
    Social media can be a vital part of an effective B2B marketing strategy. This venue offers a number of valuable potential benefits, including lead generation, brand awareness and audience engagement. It isn’t enough to just post a bunch of random thoughts and updates. Otherwise, you are just wasting your time.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 16, 2015
    [B2B] B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”
    Are all your B2B sales leads ready to buy from you right now? If I could wave a magic wand for a B2B salesperson and grant a wish , many would ask to spend their days closing inbound sales qualified leads. Really? If not, here's how to romance your prospects toward a sale with content. All day, every day. Dude, slow down! Awareness.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 16, 2015
    [B2B] How to Develop an Authoritative Voice in Any Content Niche
    B2B Online Marketing Blog Content MarketingOnce upon a time I found myself sitting in a college dorm room writing poetry (about cats, mostly) and analytical essays on Shakespeare and Chaucer and Dickens and Austen. La de da! Fast forward in time (no, I’m not going to tell you how old I am!) Content Interviews. Distinctive Tone. It happens.
  • THE POINT  |  THURSDAY, JULY 16, 2015
    [B2B] Email Critique: When a Good Offer Just Isn’t Enough
    And, as the primary offer, it’s front and center in the email, which (as readers of this blog will be tired of me preaching) is one of the keys to B2B email success. Here’s a list of the things I love most about the email below from Allocadia , a Vancouver, BC-based developer of Marketing Performance Management (MPM) software: 1.
  • B2B IDEAS @ WORK  |  THURSDAY, JULY 16, 2015
    [B2B] In-house vs. Outsourced: Considerations for Website Design
    B2B Design B2B Websites
  • ANNUITAS  |  THURSDAY, JULY 16, 2015
    [B2B] Put The Phone Down – I’m Not Ready
    According to a 2015 blog post by Forrester analyst, Lori Wizdo , B2B Buyer Journey Mapping Basics , 74% of buyers report conducting half of their research online before buying offline. No wonder we hate to pick up the phone these days. It’s always a sales call. Seriously. Big mistake. Does that warrant a call?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 16, 2015
    [B2B] [Video] The Social Media Lead Generation Trick You Need To Know
    Adjust the messaging on your ad, based on the segment you are targeting:  For example, your ad copy and image will be different if you are targeting a B2B audience vs. a B2C audience. Social Media b2b ConsumerAnd I totally get it. So, what’s the answer? Dark posts. Enter, Dark Posts. Interested in learning more about dark posts?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [B2B] Polish up your best content to drive content marketing value
    Some research has determined that on a B2B site, as much as 80 percent of the content is never seen! . If you are just a little old B2B blogger like me, you are going to be blown over by fire hoses like HubSpot. But Your best blog posts may be old, but they could also be your secret weapon against B2B Content Shock. . Links.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 16, 2015
    [B2B] True Marketing Integration Still Eludes CMOs
    The post True Marketing Integration Still Eludes CMOs appeared first on B2B Marketing Insider. Back in August 2014 I penned a piece for Forbes titled “Integrated Marketing Remains the Holy Grail for Marketers and Consumers.”. wonder if Indiana Jones is available? Technology to the Rescue. How do we know they want it? The Technology Conundrum.
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [B2B] Simply Put: Simplicity Is a Strategy
    Demand & Lead Generation b2b strategy marketing marketing plan marketing strategy user experience“…A condition of complete simplicity. Costing not less than everything) …”. That’s a line from a T.S. Eliot poem, Little Gidding. It alludes to the fact that simplicity isn’t easy, and it isn’t cheap … but it’s priceless.
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