• BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [B2B] The State of Digital Marketing 2015
    Advertising Behavioral Targeting Content Marketing Conversion Data Analytics Innovation Lead Generation Online Advertising B2B Marketing CMO content marketing Digital Marketing Teams Testing TrainingNearly 60% of peoples’ time is now devoted to digital marketing activities , showing the importance of skills development in this area.
  • HINGE MARKETING  |  WEDNESDAY, MAY 27, 2015
    [B2B] Generating Referrals: Are Your Clients Helping Your Brand?
    Compared to other benchmarks of broader B2B companies and even B2C companies, our benchmark suggests that there is more opportunity for referrals from clients of professional services firms than their B2B cousins. Referrals can be the lifeblood of just about many professional services firms. They are neutral in this sense.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 27, 2015
    [B2B] emagine Website Designs: 4 New WordPress Powered Websites
    The emagine team has been working non-stop creating killer B2B websites and assisting our clients with their SEO, Social Media, PPC and overall digital marketing strategies. B2B Web Strategy Web Content Management Systems Web Designemagine’s Digital Marketing Specialists also provided BHI with best practices for SEO.
  • EARNEST ABOUT B2B  |  WEDNESDAY, MAY 27, 2015
    [B2B] Most Advanced Yet Acceptable: Why it pays to stretch your audience
    That’s why way too much B2B Marketing settles for Acceptable. Why the MAYA principle - conceived in the 1930s - still rings true today. A few years back, I worked at a company called Loewy. It was an agency originally founded by Raymond Loewy – a chap often billed as the ‘father of industrial design’. The iPhone was MAYA. Google Glass wasn’t.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [B2B] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    In fact, compared to other marketing initiatives, the ITSMA Account-Based Marketing Survey found that “ABM delivers the highest return on investment of any B2B marketing strategy or tactic. B2B Marketing b2bAuthor: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. SchoolDude: ABM in Motion.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 27, 2015
    [B2B] Content Marketing And The Rise Of The Citizen Storyteller
    The post Content Marketing And The Rise Of The Citizen Storyteller appeared first on B2B Marketing Insider. For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. That’s still very important, but back up one step further. Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [B2B] Do People Trump Content in Marketing?
    At the Sirius Decisions conference earlier this month, Sirius introduced new research based on responses from more than 1,000 B2B executives recently involved in significant business purchases. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. We find, research, and buy online. Not a video.
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [B2B] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. PHOENIX, Ariz., To achieve this objective, KEO Marketing developed a Google AdWords campaign to drive highly-targeted traffic to the Profiles International website.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [B2B] 5 Tips to Get the Most out of Your Pardot Campaigns
    85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd.
  • LEADERSHIP  |  TUESDAY, MAY 26, 2015
    [B2B] Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing
    “Should we or should we not automate?” It’s a question that B2B organizations across the board are asking. The diversity of scenarios across the full B2B marketing spectrum is clearly evident. Nearly one in four respondents found marketing automation systems too complex to be used effectively. ( B2B Online ). Fathom , 2013).
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 26, 2015
    [B2B] B2B Marketing Events - June 2015
    In the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing events around the country. June is jam packed with some killer events on a range of topics related to b2b marketing. Meeting and learning from other professionals helps us do our jobs better.
  • SYNECORE  |  TUESDAY, MAY 26, 2015
    [B2B] Is the Infographic Dead?
    In 2014, 49% of B2B technology buyers ranked infographics as “very or extremely influential” in a technology purchase process. Additionally, B2B buyers are more likely to share infographics on social media than any other content type other than blog posts. Today, infographics churned out for viral attention are a dime a dozen.
  • TYPE A COMMUNICATIONS  |  TUESDAY, MAY 26, 2015
    [B2B] Why B2B Suffers From Marketing Myopia
    B2B Marketing Innovation Leadership Self-LeadershipMay 26, 2015 In 1960, American economist and Harvard Business School professor Theodore Levitt wrote a paper called “Marketing Myopia,” which was published in the Harvard Business Review. In it, read more.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 26, 2015
    [B2B] How To Work with Subject Matter Experts In A B2B Content Marketing Program
    At KoMarketing, we work with B2B marketers who represent the software technology and industrial manufacturing industries. highly recommend you check those articles out for discovering ways of creating the compelling content your B2B audience is looking for. Do you ever interview SMEs as part of your B2B content marketing program?
  • ANNUITAS  |  TUESDAY, MAY 26, 2015
    [B2B] 3 Things to Think About Before You Develop a Vertical Marketing Strategy
    Corporate Executive Board (CEB) reports that the typical B2B buying decision involves more than five buyers as part of a buying committee. B2B Marketers are no longer selling to individuals; they are selling to groups of people, all of whom have their unique view and biases about a potential purchase. Buying Committees.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 26, 2015
    [B2B] What B2B’s Need to Know About The Adwords Live Stream
    However, the second half of the presentation focused more on B2B related tools such as bid optimization, conversion metrics and account management. Let’s explore the soon to be released tools that I found most useful for B2B advertisers. This bidding option was released a few years ago, but many B2B marketers do not use it.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 26, 2015
    [B2B] [Infographic] Go Mobile and Responsive…Or Go Home!
    Infographic Mobile Marketing b2b ConsumerAuthor: Dayna Rothman The evolution of search puts Google’s latest algorithm into perspective—the internet is expanding and the need for ranking is crucial. And businesses need to go mobile fast, or they risk losing out. View the infographic in a new window here.
  • CMO ESSENTIALS  |  TUESDAY, MAY 26, 2015
    [B2B] Let’s Make a Deal: Best-in-Class Sales Training Can Shorten Your Sales Cycle
    Today, no sales leader is foolish enough to deny the value of basic training for their B2B sales team members. ”) in the battlefield of B2B business development. Sales training is commonly understood to be a must-have component in managing quota-carriers. above 2013 sales training spend levels. Taking Training beyond the Basics.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 26, 2015
    [B2B] How To Make Content Real Good [Slides]
    The post How To Make Content Real Good [Slides] appeared first on B2B Marketing Insider. That was the original title of the presentation I gave recently to a group of communications and marketing professionals. But I just couldn’t do it. My english degree just wouldn’t let me. They create content because their boss asked them to.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [B2B] 16 Reasons Why People Leave Your Website
    While this might seem like a no-brainer, research by Small Business Trends suggests that 80% of small B2B business websites lacked a call-to-action as recently as 2013. You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. hear about issues like this every day.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [B2B] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    This is not to be confused with the top ten report B2B sales people feed to their Corporate Overlords. Getting & Losing Business B2B marketing Elizabeth Williams getting the business linkedin losing the business sales squirrelsDo you get the Win-Loss report? You really ought to get yourself on that list. told you this was fun.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 25, 2015
    [B2B] This Brand Is Tickled Pink, Literally
    The post This Brand Is Tickled Pink, Literally appeared first on B2B Marketing Insider. For example, according to the  Logo Design Guru , black can represent  authority, power  and  mystery. As for the color  pink , that represents feminism, innocence, youth and beauty — at least according to the self-proclaimed Logo Design Guru. Yes, tape.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [B2B] CEOs are finally embracing social. What does it mean to you?
    The first time you leap from an airplane, B2B and social media Leadership Organizational Development personal branding social business social enterprise social media best practices social media strategyThere was a great Harvard Business Review article recently on CEOs and social media. Corporate video is the new normal for CEOs. More than 1.7
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] How Healthy Is Your B2B Marketing Data?
    Gain insight into your customer info to develop a stronger marketing data management plan
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle
    Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] 10 Tips for Creating an Effective B2B Landing Page
    Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] How to Effectively Use E-mail Marketing to Increase ROI
    recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Today's internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [B2B] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 22, 2015
    [B2B] Brain Food: Five of the best
    B2B MarketingHere are five of the most interesting things we have found this week. Enjoy. 1. Creative Enemy Number One. brilliant read from ex-BBH guru Jim Carroll on why our own intelligence is the reason many creative ideas don't go through. link]. 2. What can misfit entrepreneurs teach business? link]. 3. Tesla Energy Wall. Stone Daft.
  • HINGE MARKETING  |  FRIDAY, MAY 22, 2015
    [B2B] Professional Services Marketing Today’s Blog Roundup
    10 Essential B2B Marketing Strategies for Your Professional Services Firm Thanks to the evolving tendencies of buyers, B2B marketers have more strategies at their disposal than ever before. Learn the essential B2B marketing strategies that can help firms get ahead. We’ve seen a lot of new trends emerge so far in 2015.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [B2B] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Modern Marketing b2b ConsumerAuthor: Laxman Papineni When was the first time you hopped on an Uber? Chances are that you did so after a friend recommended its services. Though there are various sales and marketing tactics that may have sprinted its growth, referral marketing is the one that stands out. Tying It All Together.
  • B2B MARKETING INSIDER  |  FRIDAY, MAY 22, 2015
    [B2B] Unlike Marketing Messages, Stories Are Messy
    The post Unlike Marketing Messages, Stories Are Messy appeared first on B2B Marketing Insider. Perfection is one of the largest traps that business communicators fall into when turning messages into stories. The key is to identify the trap before stepping into it… “What do you mean, you fixed it?” I asked. Then I saw it. Want some help?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MAY 21, 2015
    [B2B] Forrester’s Laura Ramos Offers 5 Ways to Align Sales & Marketing in Upcoming Webinar
    One of the hot B2B topics these days is around sales an […]. Marketing Sales forrester b2b forrester insideview forrester marketing forrester research tips forrester research webinar forrester sales marketing forrester sales research forrester thought leadership forrester webinar laura ramos webinar sales marketing alignment
  • VIDYARD  |  THURSDAY, MAY 21, 2015
    [B2B] The Value-Add of Video in the Content Journey
    Video is a format that is gaining in popularity as more and more B2B buyers (91% according to the 2015 Content Preference Study by Demand Gen Report) like to consume visual, interactive content. Marketers consistently look for new ways to Engage buyers. So, what’s the secret to achieving optimal results in demand generation? Using Data.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [B2B] 3 Ways To Build Trust With Your Website Visitors
    As a leading web design agency for B2B, Technology and Healthcare companies, we often come across websites that read much like print ads or brochures: going on and on about the virtues of the company and its products or services. Well, according to the 2015 B2B Web Usability Report , it boils down to two things: credibility and trust.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [B2B] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    In fact, some of the most productive B2B content marketing initiatives need the occasional refresh to keep things moving in an upward trajectory. Here are some of the things I try to do when it seems like I’ve ended up “hitting the proverbial wall” with an existing B2B content marketing program. Get Reorganized.
  • CMO ESSENTIALS  |  THURSDAY, MAY 21, 2015
    [B2B] 5 Free Sales Research Reports for Better Marketing and Sales Alignment
    Getting It Right the First Time: Better Sales Contracting for Busy Sales Operations Leaders, Aberdeen Group, February 2015: In B2B marketing, the culmination of all your efforts within the buyer’s journey ultimately comes down to a contract. Marketing and sales alignment is a critical component of Best-in-Class business performance.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [B2B] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    Content Marketing b2b ConsumerAuthor: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks. You want to create content on your WordPress blog to educate your potential customers about the benefits of your products. Maybe that’s true—or maybe not—but it’s your company’s position). Period.
  • VIEWPOINT  |  THURSDAY, MAY 21, 2015
    [B2B] Changing the Sales Conversation [PowerViews LIVE Highlights]
    Sales Process B2B SalesOn Tuesday, May 12, 2015, I had the pleasure of hosting Linda Richardson on PowerViews LIVE for an informative discussion on Changing the Sales Conversation: How to More Effectively Sell in Today’s Hyper-digital World. Buyers have changed and so must sellers. What’s a salesperson to do? Decreased influence on the buyer.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [B2B] Social Media Lessons From 8 Tech Support Companies
    The post Social Media Lessons From 8 Tech Support Companies appeared first on B2B Marketing Insider. Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for your small business is a big decision.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [B2B] 33 Inspiring B2B digital marketing case studies
    If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. DEMANDBASE :  A B2B marketing cloud, helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare and a live presentation to spotlight tools that can maximize the power of content.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 20, 2015
    [B2B] Jacob Shama, Mintigo CEO and Co-Founder: Look Ma, No Hands—Get your B2B Marketing to “Drive Itself”
    That’s the model that Jacob Shama, Co-founder and CEO of enterprise predictive marketing company Mintigo, likes to think of when talking about the future of b2b marketing technology—“ a full scale self-driving car that actually manages your entire funnel from first touch to conversion and then later from conversion to customer management.”
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [B2B] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    That is a very important lesson for us marketers, especially in the world of B2B lead generation. We are completely overwhelmed with factors such as the evolution of the B2B buyer, the fast-paced advancements in marketing automation, the plethora of social marketing channels, and all the glitz and glamour of digital marketing.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 20, 2015
    [B2B] Google’s New Search Analytics Report: What You Need To Know
    Does your B2B utilize this data as part of your SEO reporting? This month has been a busy one for Google. With changes to AdWords, new Google+ features, and of course, “ mobilegeddon ”, Google has been keeping digital marketers everywhere on their toes with new updates. Here’s what you need to know: Why the change? How accurate is it?
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [B2B] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    Related Stories Hacking Tribal Social Instincts with LinkedIn How Should Technology Firms Tackle Social Media Branding? 5 B2B Social Media Tips to Drive Prospect Engagement. "You can create a business, choose a name,” Sir Richard Branson told Inc. Your employees are your advantage. will help them get better results in Google searches.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [B2B] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Modern Marketing b2b ConsumerAuthor: Sesame Mish The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other. Pale sunlight bounces off the 1950s-era silver napkin dispenser on a square blue table. The whole scene is quirky, adorable, and unbelievably Instagram-able. customer enters. “Is this a dream?”
  • VIDYARD  |  WEDNESDAY, MAY 20, 2015
    [B2B] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
    The goal of the summit is to provide a forum for sharing the latest insights, data, models and frameworks as well as the technology and services powering B2B sales and marketing. If you’re a modern marketer that’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. Understanding is key!
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 20, 2015
    [B2B] B2B Lead Generation: 2 Things You May Be Doing Wrong
    According to a study by the Corporate Executive Board , B2B buyers are at least 57% through their buying journey before the first contact the seller. The way B2B buyers buy has changed. Is your lead generation slowing down? You might be doing it wrong. Let marketing help generate more qualified leads with your website. Here's how.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 20, 2015
    [B2B] The marketing conference guide for socially awkward people
    B2B and social media business relationships conferences connecting customer acquisition marketing conferences mars dorian social networkingBy Mars Dorian, {grow} Contributing Columnist You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. Think different. Just one.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [B2B] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    May 20, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of “Web Presence for a website under $100K” in the 2015 Business Marketing Association (BMA) B2 Awards. PHOENIX, Ariz., And conversion rates of those leads grew by 75 percent.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 19, 2015
    [B2B] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
    But B2B is just as viable on social media; one of the most rewarding aspects of my social engagement is the sharing between communities of professionals as we all explore this still-new frontier together. 2. Originally published on Rutgers Executive Education Blog , Tue, May 19, 2015  Blog by:  Mark Burgess. 1. FOR EWORD by David C.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [B2B] Content Marketing: How This Software Company Achieved More with Less
    A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. According to the 2015 B2B Marketing Content Benchmark study by the Content Marketing Institute and Marketing Profs, B2B marketers don’t allocate much of their budget to content marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [B2B] 3 Marketing Lessons Learned in 3 Weeks
    People on their phones are likely looking for something to read vs. searching for a product (keep in mind this is B2B). B2B Online Marketing Blog Events & Updates Search Engine Optimization Social Media StrategiesAnd though it’s been hectic, for me, it’s provided another way to learn and improve my skills as a marketer. Enjoy! 1.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [B2B] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs. There was plenty of content, conversations and cowboy hats. More is not more when it comes to content.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 19, 2015
    [B2B] How To Write A Successful RFP For Your B2B Website Project
    And if you’re in need of a new website strategy for your B2B, feel free to contact us today. B2B Web Strategy Lead GenerationBeing in Business Development, I’ve had my fair share of completing Request For Proposals, or RFP’s. And if we’re being completely honest, RFP’s can sometimes, well…suck. Now, don’t get me wrong.
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 19, 2015
    [B2B] What I Learned In A Year of B2B Social Media Marketing
    After making frantic calls to friends and family I was lucky enough to land an internship with Atlanta b2b marketing company MLT Creative. The world of b2b social media marketing is ambiguous and full of foggy ROI. If I wanted a job when I graduated I needed to get an internship and get one fast. guess I did something right.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 19, 2015
    [B2B] Introducing The Definitive Guide To Mobile Marketing
    Mobile Marketing b2b ConsumerAuthor: Ellen Gomes Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next to their beds so they won’t miss a thing. We’re We’re willing to bet that this number is steadily increasing. What is Mobile Marketing? Why is Mobile Marketing Important?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 19, 2015
    [B2B] Content Marketing Questions — How To Do Marketing With No Budget?
    The obvious difference is in the amount of complexity and information required and people involved in B2B. I have done a whole bunch of interviews in the last few weeks on content marketing questions. Here are my best answers to 16 content marketing questions I received from a partner. hope this helps answer one of yours, or your bosses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2015
    [B2B] Lions and Tigers and Buyer Personas … Oh My
    For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. For example, in this latest episode, we become the first on-demand radio show to mention The Kardashians and B2B buyer personas in the same sentence. Sort of. ” . Sort of.
  • MARKETING ACTION  |  TUESDAY, MAY 19, 2015
    [B2B] Don’t Panic! How to Handle a Social Media Marketing Crisis
    According to Social Media Today , here’s why B2B marketers invest in social media: 83% do it to increase brand exposure. Social media is a great way to rub virtual shoulders with potential and actual customers. But some marketers are hesitant to dive in. That’s understandable; social can be intimidating, and extremely unpredictable.
  • VIDYARD  |  MONDAY, MAY 18, 2015
    [B2B] Exemplary B2B Marketing to Get Inspired by on YouTube
    To help light your creative spark, here are six brands that are proving that B2B marketing can be at least as exciting as it is in the B2C market. And their top-of-funnel content is ridiculously entertaining, proving that yes, B2B companies can have as much fun and show as much personality as any B2C brand: Lattice Engines. Canvas LMS.
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [B2B] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    Originally published on Social Media B2B. Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Unless you are Google, Apple or you happen to know the buyer’s cousin, you might as well not exist, right? Wrong. Content marketing takes work.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 18, 2015
    [B2B] May Brings New Products and Updates from Google
    Here’s what I believe emagine’s B2B clients need to know. B2B Web Strategy Google Analytics Search Engine MarketingThe first week of May was a busy one for Google! Goodbye Queries Report. Hello Search Analytics. Google boasts that the data within this new report will be much more accurate than its predecessor. their banners ads.
  • HINGE MARKETING  |  MONDAY, MAY 18, 2015
    [B2B] Rethinking Referral Marketing: A New Research-Based Approach to Referrals
    Related Stories New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently 5 Things Your B2B Buyer Wants You To Stop Doing Working with the Professional Services Marketing Partner (Not Quite) Next Door. When it comes to professional services marketing techniques , the referral is as tried and true as it gets.
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [B2B] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    According to The SiriusDecisions B2B Marketing Automation Study, there are a whopping 11 times more B2B organizations using marketing automation  than there were in 2011. (So, if you haven’t jumped on the marketing automation bandwagon by now, this is your chance!). Marketing Automation b2b ConsumerEnhance Lead Nurturing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 18, 2015
    [B2B] The 4 Sprints in a Race To Outperform - SiriusDecisions Summit
    There is a renewed emphasis on the importance of sales in the B2B buying process and the subsequent alignment. From the moment the 2000+ attendees crossed the literal racing Starting Line to attend the conference, the focus was on how to break away from peers and outperform the status quo. He is the record holder in assists and steals.
  • MARKETING ACTION  |  MONDAY, MAY 18, 2015
    [B2B] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    Complex sales are a fact of life for many B2B organizations – especially the ones in the business of selling enterprise-wide software. people must formally sign off on each B2B purchasing decision. What’s worse is that long timeframes are often only just one aspect of a complex sale. Selling Enterprise Software. And on average, 5.4
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [B2B] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound. Lead Nurturing Isn’t Just Email Anymore.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 15, 2015
    [B2B] A good week for Jeff Ogden of Find New Customers
    Filed under: 5 CEO tips , B2B lead generation , Big Data Marketing. 5 CEO tips B2B lead generation Big Data Marketing b2b marketing Battleship Best of the Web Business Intestments Catholic ChurchMuch better week than Jeb Bush or Tom Brady who both have big problems. Very, very sad. “Why didn’t I say that to Madonna?” was
  • CRIMSON MARKETING  |  FRIDAY, MAY 15, 2015
    [B2B] Susan Ganeshan, Clarabridge CMO: 3 Ways Customer Experience and Real-Time Insights Creates Winning Brands
    Understanding the real customer experience is, fortunately, easier than ever for corporations who use B2B marketing technology designed to listen. According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. Marketing Technology Podcasts
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, MAY 15, 2015
    [B2B] Email Marketing for Manufacturers and Industrial Companies
    B2B E-Mail Marketing Content Marketing industrial email marketing landing pages lead generation formEmail marketing often gets a bad rap because most people are fed up with the deluge of promotional emails they receive every day. This is only a content summary. Please click on the headline to read the full article.
  • ANNUITAS  |  FRIDAY, MAY 15, 2015
    [B2B] SiriusDecisions Summit 2015: The Un-Death of B2B Sales
    These and other similar statistics have led marketers to believe that the importance of B2B sales reps has diminished. Blog alignment B-to-B Buying Study B2B Sales Convert Engage Jennifer Ross Maris Kopec Nurture SiriusDecisions Summit Un-Deathstand corrected. And there you have it, the theme of the conference. Alignment. Are you?
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 15, 2015
    [B2B] Do B2B Customers Want to Tweet a Purchase?
    If you look at the best customers of your B2B company, do you have some that have standard orders? Share why an approach like this would work or would not work for your B2B company either in the comments below or on Twitter. Earlier this week Domino’s Pizza announced that customers will be able to tweet Emoji to order a pizza.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [B2B] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Yet, I regularly come across B2B marketers who know they should have a lead magnet, but keep this task on their back burner. Huge mistake: Lead generation still tops the list of many B2B marketers’ priorities. Ever wonder why your competitors seem to attract and lock in the best prospects? Plan your lead magnet. Set a timeline.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 15, 2015
    [B2B] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
    What a week for B2B marketers! This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential.
  • CMO ESSENTIALS  |  FRIDAY, MAY 15, 2015
    [B2B] 4 Marketing Roadblocks to Customer Obsession
    B2B marketing used to be a simpler proposition—conduct market research, agree on a creative and compelling message, and execute campaigns around that message. If you’re a B2B marketer with a sales cycle of 6 months +, measurement in these areas becomes even harder. Limited access to our “characters”. And let’s be honest.
  • HUBSPOT  |  FRIDAY, MAY 15, 2015
    [B2B] 10 Awesome B2B Publishers’ Subscriber Pages
    We’re always looking for examples of subscription pages for new ideas and inspiration. After browsing through hundreds of different publishers websites, we came across these 10 subscription landing pages we think are pretty cool. Without further ado: AfterMarket Business World (Automotive). The form is easy to understand and it’s quick to fill out.
  • MARKETING ACTION  |  FRIDAY, MAY 15, 2015
    [B2B] Seriously Smart SiriusDecisions Takeaways
    B2B Marketing Events Social Media Marketing event marketing events marketing sirius social media marketingEditor’s Note: Our Girl in Nashville (aka Paige Musto, our corporat e communications director) is at the Grand Ole Opry attending the SiriusDecisions 2015 Summit. ” @tjaros. ” @tjaros. ” @tjaros. ” #SDSummit.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [B2B] Are Sales Pros Being Replaced by Content?
    Yes, B2B buyers are researching before they talk to you. Good news, it’s not only just you B2B buyers consider a credible source of information. B2B buyers today are looking to their sales reps for education and information. B2B Technology / SaaS Content Marketing Sales & Marketing Alignment Sales Operations Uncategorized
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [B2B] Report Confirms B2B Email Marketing Still Effective
    Salesforce just released their first business-to-business (B2B) marketing report, which surveyed more than 2,000 B2B marketers worldwide. The report, entitled “2015 State of B2B Marketing ,” shows that many marketers are still using email as one of their main marketing tactics, and almost all of them say it is effective.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 14, 2015
    [B2B] 12 Quick Tips for Writing Better Blog Posts
    14 B2B Blogging Best Practices from Creation to Promotion. 10 of the Most Successful B2B Blog Post Themes. B2B Online Marketing Blog Content MarketingThere are a lot of questions when someone starts a new blog and developing an ongoing blogging initiative. Clarity is the Key. Quickly Identify the Objective. Reference Sources.
  • ANNUITAS  |  THURSDAY, MAY 14, 2015
    [B2B] Sirius Decisions Summit 2015: It’s All About Alignment
    Site of the 2015 Sirius Decisions Summit , and ground zero for some of the most influential marketers and sales executives in B2B. Greetings from Nashville! After a day’s worth of sessions, a clear theme has emerged: Alignment. The issue (to a large extent) is with variable compensation. But is that a safe assumption? But how to get there?
  • THE ROI GUY  |  THURSDAY, MAY 14, 2015
    [B2B] Roadmap for how B2B marketing and sales can use unique value to market better, stand out & sell more
    Alinean releases new book: The Frugalnomics Survival Guide On Tuesday we announced the release of a new B2B sales and marketing best practices book by CEO / founder Tom Pisello: The Frugalnomics Survival Guide – How to Use Your Unique Value to Market Better, Stand Out and Sell More.
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