• CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [B2B] Ask a Content Guy: How Do I Monetize My Content Marketing?
    It just makes sense when you reach a certain maturity, particularly in B2B. We know that B2B publishers with a similar audience sell sponsored content packages that start at $10,000. As I sat down to write this month’s column, I decided to do something that I should have done months ago. It turns out they’re not. sales rep.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [B2B] How B2B Vendors Can Generate Trust and Credibility With Their Website
    What do B2B buyers actually want from your website? We looked at the results of the 2015 B2B Web Usability Survey and discovered what it would take for you as a B2B vendor to create credibility and trust. Stock images ring alarm bells for B2B buyers! Elementary, my dear B2B business owner! Improve your credibility.
  • TONY ZAMBITO  |  WEDNESDAY, SEPTEMBER 28, 2016
    [B2B] Pursuit Of Goals Drive Buyer’s Journey
    For instance, a B2B company statement or annual report may state that completing an ERP transformation from a home-grown application to a commercial application within an 18-month period is a priority. Customer Journey by Rafael Garcia Motta. One of my favorite apps is the Starbuck’s app.  Buyer’s Journey Is A Pursuit. It Is About Movement.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 28, 2016
    [B2B] Pubcon Preview: Content, Media & Site Reviews
    B2B Online Marketing Blog Content Marketing Events & Updates KoMarketing PresentationsThe summer is officially over and that can only mean one thing – no, not the crackling of crisp autumn leaves or the smell of fresh baked apple pies – I’m talking about conference season! Which ones? Glad you asked. Content, Search and Social Interplay.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 28, 2016
    [B2B] The 4 Things That All Well-Connected People Do
    Modern Marketing b2b ConsumerAuthor: Alexandra Nation June 2009, UCSD graduation. I sat in the crowd, typing on my Blackberry (I know), and wondering when I could leave to finish emptying out my apartment in San Diego. couldn’t wait to start work in just two short days, as a bright-eyed and bushy tailed management trainee at Nordstrom.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [B2B] New Vidyard Interactive Player Makes Videos More Engaging
    Organizations that aren’t using Vidyard’s new player for their B2B video campaigns are limited to annotating videos with small text boxes in a corner of their video. Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos.
  • KAPOST  |  WEDNESDAY, SEPTEMBER 28, 2016
    [B2B] Ask the Experts: Delivering a Consistent Customer Experience
    Because when it comes to delivering world-class B2B businesses, an on-point customer experience is a cornerstone of both customer acquisition and retention. And, after chatting with some of the best B2B marketers, they seem to agree. Customer experience. What does marketing have to do with effective CX? That’s not possible.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 28, 2016
    [B2B] Economist Study: B2B leaders conflicted about content marketing
    New research  suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The post Economist Study: B2B leaders conflicted about content marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • JUNTA 42  |  WEDNESDAY, SEPTEMBER 28, 2016
    [B2B] Content Marketing Takes a Turn for the Better: New 2017 Research
    In fact, our newest research, B2B Content Marketing 2017: Benchmarks, Budgets, and Trends—North America , backs this up. Sixty-two percent of B2B marketers in North America say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful. Click To Tweet.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [B2B] How To Decide Whether Marketo RCA Is Right For You
    The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. This kind of engagement reporting is perfect for B2B marketers who go after highly targeted accounts in markets where the buyer is a c-level executive or director level manager. Marketo RCA)? Conclusion.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 27, 2016
    [B2B] How CMOs Can Make Sense of Today's Technology Landscape
    And for B2B purchases, decision makers are 60% through their decision cycle before even engaging with a brand or speaking with a sales rep. Quick question: How many martech vendors and solutions do you think are currently available as we speak today? thousand? Perhaps even two-thousand? Overwhelming to say the least. The Shift Is Obvious.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 27, 2016
    [B2B] How Empathy Will Grow Your Sales and Marketing Pipeline
    This fact is particularly the case for companies that have a complex sale where B2B buyers face daunting decisions that involve huge risks. It’s become very noisy in the B2B marketing. The post How Empathy Will Grow Your Sales and Marketing Pipeline appeared first on B2B Lead Blog. What is empathic marketing?
  • SNAPAPP  |  TUESDAY, SEPTEMBER 27, 2016
    [B2B] Ranking Our Top 10 Blogs from the Summer
    B2B Marketing Calls-to-Action: Best Practices by Channel.  .  . In B2B marketing, calls-to-action are not one size fits all. The purpose here is to let out a collective exhale for B2B marketers, take a step back, and feel good about not scrambling around for a last-minute campaign. But let’s remember some warmer times, shall we?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2016
    [B2B] 3 Core Functionalities for Multi-Channel Marketing
    Buyers now encounter both B2B and consumer brands across multiple touchpoints within the same sales cycle or purchase evaluation. Marketing Automation b2b ConsumerAuthor: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Audience Management.
  • TYPE A COMMUNICATIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [B2B] From Stories to Experiences: Marketing’s Evolving Role in Creating Value
    Brand Storytelling Branding Customer Experience B2B Marketing B2C Marketing Carla Johnson Content Marketing Institute digital marketing Digital Storytelling marketing storytelling Type A CommunicationSeptember 27, 2016 If ever there were a profession suffering from motion sickness, it’s marketing. Sure footing is. read more.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 27, 2016
    [B2B] Five Content Marketing Tips for B2B Success
    While there is no perfect solution, B2B marketers should try to track engagement across the journey the customer is on through to a purchase. Content Marketing b2b content marketing tips customer profiling Flagship Consulting Mark Pinnes Peppercomm social media engagement The Economist Intelligence UnitGuest post by Mark Pinnes.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [B2B] Selecting a Budget-Savvy Marketing Agency
    B2B MarketingSelecting a marketing agency based upon budget does not mean that you should choose the cheapest. On the contrary, sometimes one of the more premium marketing agencies may be your best choice budget-wise because what you want is value , not just inexpensive work. Where will you be in five years? Target Plan. Stretch Plan.
  • BIZIBLE  |  MONDAY, SEPTEMBER 26, 2016
    [B2B] How to Measure the Revenue Impact and ROI of Webinars
    Webinars are an important component of many B2B marketing programs. They offer an experience that’s different from other types of content (typically more engaging), and give the speaker(s) a platform to cover a greater breadth or depth than a typical blog post. Webinars are content, in which you then use other channels to promote it. credit.
  • KAPOST  |  MONDAY, SEPTEMBER 26, 2016
    [B2B] 4 Ways Using Predictive Analytics Can Answer Your Sales Woes
    With 89% of B2B marketers using or planning to use predictive analytics, big data has now become an even bigger strategic asset. At most companies, improving lead volume, velocity, and value falls squarely on the shoulders of marketing teams. They must be smarter about zeroing in on the prospects most likely to turn into qualified leads.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 26, 2016
    [B2B] Come Talk Content + Have a Drink on Us [In San Francisco]
    Demandbase is the leading B2B account-based marketing platform, and Nanneke works closely with Corporate Marketing, Sales and Marketing Operations to create/execute effective programs. This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. Who Will You Meet? LinkedIn | Twitter.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 26, 2016
    [B2B] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    LinkedIn has proven to be a winning platform for many B2B companies. But while the professional networking site holds major potential for amplifying thought leadership, boosting brand awareness, and generating leads, success on the site isn’t a given. Engage Your Employees. Test Your Content. Utilize LinkedIn Pulse.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [B2B] The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster
    Here are some instructions laid out by Sun Tzu and translated for the modern B2B salesmen and saleswomen: . 1. “If words of command are not clear and distinct…the general is to blame.”. Sales b2bYou wouldn’t be the first to admit that it’s a tough slog, and the terminology is no doubt dated. Cause:  Here’s why it’s happening.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 26, 2016
    [B2B] B2B Marketers Lose with Inbound Only Strategies
    By Amanda Dooley, Content and Product Marketing Manager at NetLine Corporation B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. The post B2B Marketers Lose with Inbound Only Strategies appeared first on Marketing Insider Group. You’ve created content, published […].
  • INFLUITIVE B2B  |  FRIDAY, SEPTEMBER 23, 2016
    [B2B] How Hubspot Sparked A Movement Behind Their Brand (Just Like Beyonce)
    Advocate Marketing 101 Brand Awareness advocacy advocates B2B advocates b2b brand awareness b2b customer advocacy B2B marketing b2bmarketingzone brand awareness customer advocacy customer advocacy movement hubspot marketing inbound marketing marketing marketing movement mike volpeNever mess with the Beyhive.
  • THE POINT  |  FRIDAY, SEPTEMBER 23, 2016
    [B2B] Winning B2B Email Campaign Keeps it Simple
    In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” The post Winning B2B Email Campaign Keeps it Simple appeared first on The Point. Not necessarily.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 23, 2016
    [B2B] Interactive Content Marketing Weekly Roundup: September 19-23
    This event was all about innovation in content strategy for both B2C and B2B marketers so you can bet there were a ton of takeaways from it. We wrapped up event season and jumped straight into webinar week! So how can content marketers combat the challenge of knowing what to do first when creating interactive content? Facebook. Twitter.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 23, 2016
    [B2B] Socialize your videos for business development
    But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people. Another aspect of branding worth noting is   that most B2B videos will viewed on the brand’s website, YouTube , Facebook , or somewhere else with brand identity to spare. Use Video to Activate Other Media.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [B2B] How to Create Content for Your ABM Strategy [Infographic]
    Account-Based Marketing Infographic b2bAuthor: Ellen Gomes You’ve probably heard of  account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy. And that’s where content comes in. What do they care about? Understand What Exists.
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [B2B] This Content Marketing Stuff is Getting Complicated
    In fact, for B2B enterprises needing to plan, execute, distribute, and analyze content operations, Kapost is the cream of the crop. Content marketing in a nutshell: Identify the challenges your prospects and customers face. Publish high-value educational content to overcome the challenges. Capture leads and nurture prospects into customers.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. While.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] Content Methodology: A Best Practices Report
    benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] Staffing and Launching Your Content Marketing Program
    What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. night.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] Content Marketing Playbook: Strategy and Roadmap
    According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] Evangelizing a Content Marketing Program
    Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] How To Increase Referral Traffic And Get More Leads
    Getting listed on a review website can vary depending on whether you are a B2B or B2C company. B2B businesses will find that it is more difficult to get featured on review websites. A lot of times you have to “pay to play,” meaning you will basically have to pay to be featured towards the top of the review listings. But that’s not all!
  • GREAT B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] Seven Simple Ways to Differentiate Your Company and Products
    B2B BrandMy clients probably get tired of hearing me talk about the virtues of differentiation. But it’s usually better to remove […].
  • BIZIBLE  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] 8 Roles You Need to Build an Ace ABM Team
    There is a key combination of critical components that any B2B company can use to build themselves an ABM team of aces. Ready to stack the deck? It requires each account-based marketing function to fill their role to the best of their ability, creating a system that functions properly -- where all roles are supporting their fellow marketers.
  • IKO-SYSTEMS  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] Check us out in Gartner’s 2016 Market Guide
    In this light, we’re thrilled that this year, we’re included in Gartner’s Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing. Non classé @en b2b Predictive Analytics report sales studyWhen shopping around for a sales or marketing solution, it’s important to have reliable information.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] 8 Keyword Research Tools for Search Engine Marketing in China
    B2B marketers should use them all to gather inspiration for a group of main keywords. B2B Online Marketing Blog Search Engine AdvertisingWhen I am thinking of a keyword research project, I like to think of it like fishing. In a previous blog, we mentioned that there are many search engine options in China. Baidu Keyword Planner.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] 50 Facts about online consumer behavior not to ignore
    94% of B2B buyers research online for purchase decisions. Digital Marketing Internet Marketing 2012 Global Customer Service Barometer ad agencies American Express archaic user interfaces Aspect Consumer Experience Survey B2B buyers Bain & Co. 81% of consumers research online before buying. ( GE Capitol ). FINDING YOUR AUDIENCE.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] Marketing Guru Covers: Social Posting and Targeting
    Some networks cater to B2B or B2C markets, and some focus on specific age groups. Facebook is mainly geared toward B2C marketing, although some B2B marketing does take place on the site. Still, B2B companies use the site to show off their human sides. If you run a B2B business, don’t be afraid to use the network. Twitter.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Check out this handy list of where he and his team will be at Dreamforce to pick his brain on the latest-and-greatest in B2B marketing. 3. Modern Marketing b2bAuthor: Elaine Ip So much to do, so little time. Whether you have a full-pass to the conference or not, there are plenty of things to do and see. Sessions. Reserve your seat now.
  • TYPE A COMMUNICATIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] How Understanding the Goals and Intent of Buyers Can Transform Marketing
    B2B Marketing Customer Journey Personas Buyer Journey Carla Johnson marketing Tony Zambito Type A CommunicationssSeptember 22, 2016 by Tony Zambito People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals. Understanding the difference.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] How To Get Your B2B Blog Post 100 Upvotes On Inbound.org?
    If you want the best B2B marketing news, there’s one place to go. The post How To Get Your B2B Blog Post 100 Upvotes On Inbound.org? Inbound.org. The marketing community -slash- news site is the brainchild of Moz founder Rand Fishkin and HubSpot founder Dharmesh Shah. appeared first on Marketing Insider Group. Content Marketing
  • BRAINSHARK  |  THURSDAY, SEPTEMBER 22, 2016
    [B2B] 11 Social Selling Stats B2B Sales Reps Should Know
  • LATTICE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B] Making the Case for Predictive Marketing and Sales
    Predictive marketing solutions help companies get a complete view of the B2B customer world, so they understand who their ideal buyer is, and then can go find new prospects that fit that buyer profile. Many companies out there are asking, what can predictive do for me? recent webinar with SiriusDecisions Sr.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B] The Content Marketer’s Guide to Beating Writer’s Block
    Slack is great for connecting with colleagues, but it’s also great for meeting new people and sourcing content ideas, especially if you are a B2B marketer. Some writers wait for inspiration to strike before they take pen to paper – or keyboard to word processor. Must be nice. So what’s a content marketer to do to squash writer’s block?
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B] What Is a Content-Enabled Campaign?
    Data echoes this sentiment: According to MarketingSherpa , 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will actually be qualified. Ever heard of a content-enabled campaign? And guess what? Content-enabled campaigns work. Pretty interesting, right? Let’s get started. They want more Super MQLs.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B] 4 Skills for Marketing Professionals Every Firm Needs to Grow
    Related Stories High Growth Strategy 2017: How To Future-proof Your Growth Strategy Marketing Recruitment and Onboarding Strategies for Pro-fessional Services Firms 7 B2B Website Best Practices to Enhance Your Online Presence. In professional services, business growth is closely correlated to the composition of marketing skills within a firm.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B] Marketing Performance Benchmarks for Software/SaaS Companies
    Despite the significant progress of digital channels, the B2B purchase path is long and still very people-based. For B2B software/SaaS companies, this can be extremely powerful for finding the right people. The benchmark data here shows why these two channels are great fits for B2B companies. Let’s get right into the data.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B] The Need to Focus on the Buyer
    Filed under: B2B demand generation , BtoB Marketing , Business relationships , Business Strategy , CEO Action Items. B2B demand generation BtoB Marketing Business relationships Business Strategy CEO Action ItemsThe world is changing fast.  People are trying to grow their businesses and are looking for people to help them be successful. 
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B] 5 Proven Tips to Keep Leads Engaged With Retargeting
    Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people. This post is about the vast majority, who visit your site a few times. This post is about these prospects.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B] Our Life in a Digital World
    Filed under: B2B demand generation , BtoB Marketing , CMO Challenges and Opportunities , Content marketing. B2B demand generation BtoB Marketing CMO Challenges and Opportunities Content marketingSeth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence.
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B] Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
    The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? In late August I asked industry experts that same question and asked them to substantiate their response. Principal.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B] The Art of Digital Marketing
    Filed under: b2b lead generation companies , BtoB Marketing , Business Marketing Association , Business relationships , Business Strategy. b2b lead generation companies BtoB Marketing Business Marketing Association Business relationships Business StrategyIBM donates to Seth’s charity, which is a touching event. What do you think?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. Here Marketing Metrics b2bHow do you even get started?
  • KAPOST  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B] Ask the Experts: Implementing Change to Foster a Culture of Content and Collabortion
    believe the biggest challenge that is faced by B2B marketing organizations, in terms of content, is there’s a lack of understanding of the buyer and their purchase process. “I love undergoing large-scale organizational changes,” said no one ever. Even dealing with small levels of change management can cause difficulties.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B] How to Host a Marketing Conference That Doesn’t Tank
    MarketingProfs has a whole committee dedicated just to B2B Forum shenanigans. The MarketingProfs B2B Marketing Forum , for example, tags sessions intended for experienced practitioners as “ Advanced.” MarketingProfs wrapped up last year’s B2B Marketing Forum by dropping confetti and glitter on the crowd! Seriously.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B] Plan Your Q4 Email Sending Strategy to Beat the Coming Logjam
    Whether you’re a B2C, B2B, or a B2B2C, you’re hopefully all over your Q4 planning already. Q4 is no less important for B2B  . Can you believe it? September’s almost done, another year has almost passed us by, and if you are like us – the days just keep getting busier and busier. On Black Friday 2015, US online revenues amounted to $1.66
  • HG DATA  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] How Saying No Can Lead to Yes
    Other clients have asked us to help them use our data for digital and programmatic efforts, and with the help of some fantastic partners, we are offering an exciting advertising solution for B2B marketers that’s gaining significant traction. It’s such a simple word, and yet it’s often the hardest word to say. We’re not being a team player.
  • DISCOVERORG  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] Get Ready for the TilLT Sales Development Challenge
    It’s not just a good idea – it is necessary to keep up in today’s hyper-competitive B2B SaaS marketplace. Outbound Selling Sale Operations Sales Development Sales Leadership & Management B2B Insights B2B Sales Insights Sales Effectiveness Sales Success Sales TipsHow to Grow Your Sales Development Performance.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] Mi6 Agency’s Top Charts for September 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Somewhere between a blog and customized, predictive delivery are where B2B Marketers can place themselves on this scale of digital marketing sophistication. Auditing your SEO.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] Mi6 Agency’s Top Charts for September 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Somewhere between a blog and customized, predictive delivery are where B2B Marketers can place themselves on this scale of digital marketing sophistication. Auditing your SEO.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] Social media pioneer discusses employee advocacy success
    He also mentions as Twitter as a preferred channel in the B2B space for its great targeting ability. B2B and social media Content distribution Video blogs content distribution employee advocacy fujitsu juergen brocktracking mechanism follow employee engagement and calculates an approximate media value.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    B2B Online Marketing Blog Content Marketing content marketing“Google it.” ” If your friends, families, or colleagues are anything like mine, there’s a good chance you hear this phrase on a daily or at the very least, weekly basis. The Google answer box feature is a welcomed addition to the SEO community as well.
  • RADIUS  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] How To Improve Campaign ROI With Predictive Lead Scoring
    Say you’re a paid acquisition manager at a B2B telecom company, and you have a $50,000 budget for a campaign to create demand for a new subscription package. Featured B2B Marketing building campaigns predictive acquisition predictive lead scoring predictive marketing predictive scoring use caseCampaign Round 2.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] How To Be a B2B Marketer At Dreamforce 2016
    If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco? As a B2B marketer at Dreamforce, here’s where you could go and what you should do. The B2B Marketing Champions Lounge. Breakout Sessions for B2B Marketers. B2B Booths to Visit in the Expo Hall.
  • THE POINT  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] When & Where Should B2B Companies Outsource Marketing?
    How is working with a B2B agency different/more complex than that? (HS) I don’t believe hiring an agency should be a decision of whether or not you want to outsource your marketing. In my experience, it’s the rare client – at least in the B2B space – for whom content syndication shouldn’t be a foundational part of their demand gen mix.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] Tips on how to use LinkedIn for Better Lead Generation
    By then I had my own marketing company and at first, I spent a lot of time explaining to my clients – who were all B2B companies – why they didn’t need to run out and get a Facebook page. I had studied it and couldn’t see a way that Facebook could contribute to a complex B2B buying decision. development? Do not auto-post.
  • PUREB2B  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year
    Pure Incubation Chairman, Barry Harrigan, foresees that within the next five to ten years, the company will become. “A market leader, and a global company with thousands of talented staff that are independently innovating new ways to market B2B products and services.”. Pure Incubation recognized by Inc. Topsfield, MA. Magazine’s annual Inc.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] 3 Ways To Create Content That Converts
    It’s just not that simple to buy most B2B solutions. The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. So much so, that at times marketers may resort to tactics that might fall into the questionable practices category. One piece to rule them all. Engage? Check. Nurture?
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    Where much of insurance marketing is often geared toward the consumer, Anthem sought to carve out a niche for B2B conversations that could then scale as the ACA pushed more and more businesses to insure their workers. After all, it’s the law. In March of 2010, the Affordable Care Act (ACA) was signed into law. Simple enough, right?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    Content Marketing b2b ConsumerAuthor: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. This year was no different.
  • SYNECORE  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] 3 Inbound Marketing Insights from the State of Inbound 2016 Report
    The vast majority (85%) of the study’s 4,500 global respondents (from over 132 countries) are actually non-HubSpot customers with marketing backgrounds in B2B, B2C, small, and mid-sized businesses. It’s that time of year again. Inbound Marketing
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Organic (non-paid) search is the largest single source of visits for most B2B websites. Rich snippets , for example, are very important for consumer ecommerce site SEO, but don’t matter much for enterprise B2B technology products. The majority of sites generate between 40% and two-thirds of their total traffic from search.
  • BULLDOG SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [B2B] You’ve Got Mail: How to Creatively Engage Business Execs with Direct Mail
    Picture your perfect B2B customer. For many B2B brands, sending a premium direct mail campaign is an effective option when the odds of breaking through their email inbox are just too small. Let’s start with a few great examples of B2B direct mail to get your creative juices flowing: The Mystery-Reveal. What’s the trick?
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 19, 2016
    [B2B] Webinar Highlights: How to Align Sales & Marketing
    We know that sales and marketing alignment is a big issue to today’s B2B marketers and sellers. If you didn’t attend our webinar, How to Align Sales & Marketing, you can view the replay here (no registration required!). It’s why we wrote the book on it, and it’s how breakthrough companies are finding an edge […].
  • TONY ZAMBITO  |  MONDAY, SEPTEMBER 19, 2016
    [B2B] Why Context Is More Important Than Content In Marketing
    Workspace by Universal Icons. The transformation to a digital economy has shifted behaviors considerably in the past decade.  Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information. Marketing Campaigns: A Thing Of The Past. Context Connects. And, timing is critical. 
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [B2B] High Growth Strategy 2017: How To Future-proof Your Growth Strategy
    Related Stories Marketing Recruitment and Onboarding Strategies for Pro-fessional Services Firms 7 B2B Website Best Practices to Enhance Your Online Presence Marketing Yourself as an Expert: What Clients Look For. Is your growth strategy ready for the challenges of today…and tomorrow? Client expectations are evolving. Take the study now ».
  • KEO MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [B2B] How B2B Businesses use Influencer Marketing
    So how are B2B companies using Influencer marketing? You have probably heard the term “influencer outreach” many times and you probably know that the main purpose of influencer marketing and outreach is to align your company with the influencer and their network. Recent research by eMarketer.com shows some interesting data. KEO Marketing
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [B2B] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    We like to think of B2B marketing like a relay race. In the B2B buying process, it can take many months for a prospect to go from first touch to closed-won. With the right tools, the general concept of calculating the ROI of paid media is pretty simple. You can read more about calculating paid media ROI here. In theory, it’s easy.
  • LEANDATA  |  MONDAY, SEPTEMBER 19, 2016
    [B2B] Alignment, Reporting and Myths
    One of the main principles in today’s B2B tech world is that sales and marketing teams must be aligned. Research firm SiriusDecisions has determined that only 48 percent of B2B marketing organizations regularly measure marketing influenced pipeline. You hear it all the time, right? No more finger-pointing. Hold hands instead.
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [B2B] MarTech Europe preview: here’s what to expect in 6 weeks
    Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The MarTech conference series is the largest independent series of international events focused exclusively on marketing technology. Come away with a clearer view of the marketplace and a more practical take on the opportunities in front of you.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 19, 2016
    [B2B] How to Rock the World of Events and Marketing Automation
    In fact, B2B marketers rate in-person events as the #1 most effective marketing strategy. At the end of the day, events remain at the center of a leading B2B marketing strategy. Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That’s powerful.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [B2B] How to Move from Monologues to Dialogues with Engagement Marketing
    Engagement Marketing b2b ConsumerAuthor: Jim Kowalski A few weeks ago, I participated in a great meeting with one of our customers. But it didn’t start out that way. It started slowly and our content was missing the mark. To do this, it’s critical to adopt engagement marketing , leveraging a sophisticated marketing automation platform.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 19, 2016
    [B2B] What, How, and When to Measure Your LinkedIn Marketing
    LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. Research suggests that measuring ROI is the number-one challenge B2B marketers face, according to a report from Demandbase. Fortunately, as LinkedIn has matured, so have its marketing technology and analytics tools. Are Your Posts Working?
  • KAPOST  |  MONDAY, SEPTEMBER 19, 2016
    [B2B] Want to Sell More? Boost the Relationship Between Sales and Marketing
    The relationship between sales and marketing in B2B organizations is a powerful dynamic to manage. When the every team for itself mindset is at play, organizations lose out on the essential momentum needed in the long game to win over B2B customers. When it works, it’s great and the funnel is full. Customers will feel heard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [B2B] How to create a winning strategy with crappy content
    Artificial Intelligence B2B and social media Big Data and Analytics Content distribution Content Marketing Content Shock economics of social media futurist innovation Marketing Strategy Podcasts Technology The Marketing Companion automated writing economics of content marketing marketing companion podcastsIn fact, it is already happening.
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [B2B] Inbound Marketing or Outbound? Which is the Winner?
    B2B sales cycles can be long and complex, mapping out your buyer’s journey will allow you to more easily deliver targeted, relevant content to your prospects and customers. 2. The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. And guess what?
  • B2B LEAD BLOG  |  FRIDAY, SEPTEMBER 16, 2016
    [B2B] Strategies for Improving B2B Marketing
    Business-to-business (B2B) marketers often face greater challenges than business-to-community (B2C) marketers. Whereas B2C businesses can gain a lot of clientele through networking and other non-digital channels, B2B marketers conduct the majority of their marketing digitally. recent webinar, The Definitive Guide to […].
  • BIZIBLE  |  FRIDAY, SEPTEMBER 16, 2016
    [B2B] Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
    The data is broken into three industry groups: B2B Software/Saas, B2B Business Services (e.g. As an attribution solution, we are in the unique position of having a rich database of marketing data that tells the story of how marketing efforts from all channels turn into varying levels of downstream results, from leads to revenue.
  • LEANDATA  |  FRIDAY, SEPTEMBER 16, 2016
    [B2B] The Hottest Job in Sales Today
    Bertuzzi has created an easy-to-follow, hands-on manual for the practitioners who are doing the heavy-lifting on the front lines of modern B2B sales. Some people dream of writing a book. Trish Bertuzzi is not one of them. That’s just not me.”. Bertuzzi, though, very much had a book inside her. This is not theory. It is a real playbook.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 16, 2016
    [B2B] The Cost of Online v. Offline Lead Generation
    Online lead generation will cost about $25-$30 per contact for an inside salesperson (My note: for a more indepth look at the cost of a B2B lead, click here ). Demand Generation Infographics Lead Generation B2B lead generation cost of a lead cost of b2b lead cost of social media lead home infographic Social MediaOutbound v.
  • RADIUS  |  FRIDAY, SEPTEMBER 16, 2016
    [B2B] Look-Alike Targeting Can Be Deceiving
    Customer segmentation is the bread-and-butter of B2B marketing. B2B marketers don’t always execute campaigns this way, however. B2B Marketing look-alike targeting look-alikes predictive segmentation targetingWith the dawn of predictive analytics, there is a better way. What’s Lacking with Lookalikes. Wrapping It Up.
  • AKOONU  |  FRIDAY, SEPTEMBER 16, 2016
    [B2B] 5 Great Resources to Help Marketers Understand What Makes Sales Tick
    ABM B2B SalesYou may not believe it, but if you are in Marketing, you are also in Sales. Particularly if you're implementing an ABM strategy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2016
    [B2B] The Biggest Mobile Marketing Trends of 2016
    The Role of Mobile in B2B Marketing. According to Ad Age, “66% of B2B marketers now use their mobile devices for business.” ” The role of mobile in B2B has taken the industry by storm, so let’s walk through why the role of mobile is here to stay. This go round it's all about mobile marketing.
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 16, 2016
    [B2B] Why Lead Generation Matters to B2B Marketers – eMarketer
    More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. The post Why Lead Generation Matters to B2B Marketers – eMarketer appeared first on Opentopic.
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