• CRIMSON MARKETING  |  TUESDAY, AUGUST 19, 2014
    [B2B] Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]
    Better B2B: How Staples is using predictive marketing technology and a constellation of data to make big revenue from its small business-to-business sales unit. Predictive marketing intelligence companies like Lattice Engines. Smart Money: How Amazon’s predictive marketing generated recommendations accounting for 30 billion in annual revenue.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [B2B] 8 Reasons Your B2B Website Is Ready For A Redesign!
    Americans spend an average of 1/2 an hour a day on Social Media and 83% of B2B marketers invest in social media to increase brand exposure according to Social Media Today. LinkedIn, Facebook, Twitter, Google+, and YouTube are all important outlets for your B2B marketing efforts and should be easy to find and well integrated on your website.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [B2B] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    The following quiz is designed to help you determine if your B2B content marketing strategy is right-or left-brained, information that can help you craft an overall strategy that is greater than the sum of its parts and ultimately lead to more effective marketing campaigns. B2B Online Marketing Blog Content Marketing Have fun! Results.
  • THE ROI GUY  |  TUESDAY, AUGUST 19, 2014
    [B2B] How do you Develop and Communicate your Unique Business Benefits?
    The Value Gap – an inability for sales reps to effectively communicate value – is the top issue for B2B solution providers and indicated as such by a whopping 71% of execs in a recent SiriusDecisions survey. 'Are your sales and channel reps struggling to effectively communicate the unique value of your solutions to prospects?
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 19, 2014
    [B2B] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    'Artillery B2B Marketing Blog > The Forward Observer You''ve got lots of B2B marketing content for your buyers, but is it "on time and on target" to close more sales? In B2B marketing it’s often said that “Content is king, but context is queen.”. To know, follow the buyer''s journey. Awareness. Slow down! Consideration.
  • EARNEST ABOUT B2B  |  TUESDAY, AUGUST 19, 2014
    [B2B] Event Marketing: How to bridge the content chasm
    One in three business buyers attend them and over one fifth of the average b2b budget is spent on them. 'Content marketing at events is stuck in the past. Here''s why. It''s no surprise that events are big business. The thing is, attendees arn''t there for the hard sell. They are there to learn, meet new businesses and gather information.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [B2B] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Tips for Improving Open Rates for B2B Sales and Marketing Emails. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. You’re inundated daily by messages from clients, prospects, marketing, and more.
  • VIEWPOINT  |  TUESDAY, AUGUST 19, 2014
    [B2B] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 2:
    'Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Lead Qualification Inbound Marketing Lead Management
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 19, 2014
    [B2B] In the Content Marketing Kingdom, Third-Party Experts Rule
    B2B marketers should take a page out of the B2C playbook, and actively seek out such experts. suggest more and more B2B marketing leaders look for top experts. This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves. ” Amen, Phil.
  • LEADERSHIP  |  TUESDAY, AUGUST 19, 2014
    [B2B] B2B Lead Generation Served Las Vegas Style
    B2B lead generation is, to my mind, always a bit of a gamble. How do you plan for B2B marketing and lead generation success? Read this four-part series called the Back to School B2B Primer : Part 1 | Part 2 | Part 3 | Part 4. B2B Content Marketing – It’s No Longer Just A Tactic. 'Of Course It’s A Gamble!
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [B2B] 23 Terrific Email Marketing Guides
    ” Email Deliverability: 8 tactics help you overcome rising B2B challenges by MarketingSherpa. In the B2B market, those layers thicken. 'Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). So what are the most effective tactics for building an opt-in email list today?
  • MARKETING ACTION  |  TUESDAY, AUGUST 19, 2014
    [B2B] Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset
    According to B2B research from CMI and Marketing Profs , 73% of marketers use case studies, and 65% consider them to be an effective marketing tactic. B2B Marketing Content Marketing Too many to count, it turns out.) And I’ve enjoyed writing every one of them, because they always provide a wonderful opportunity to tell a story.
  • THE POINT  |  MONDAY, AUGUST 18, 2014
    [B2B] 10 Tips for a Successful Trade Show Follow-up Campaign
    B2B Marketing Campaign Strategy Lead Nurturing B2B lead nurturing trade show follow-up trade show leads trade show strategy trade show tips 'Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Prompt response to show leads is critical. Any response (e.g.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [B2B] Florida gets its own BtoB demand generation agency – Find New Customers
    Filed under: B2B demand generation , B2B lead generation , Fearless Competitor , Find New Customers , Simple lead generation , Social Media. B2B demand generation B2B lead generation Fearless Competitor Find New Customers Simple lead generation Social Media Why does that matter? Content Marketing. Lead Nurturing.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [B2B] Why Your Business Should Be Customer Obsessed
    For example, a study by Gainsight showed that 60% of tech B2B customers search for peer testimonials on products, and 84% of B2B decision makers start their buying process with a referral from a trusted peer. 'It’s a crazy time to be a marketer. Love the One You’re With. But how? Turn Your Customers Into Advocates. Again, how?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [B2B] 7 Content Marketing Lessons From Red Bull Media House
    Follow me on  235179 ;">Twitter  (@ BrennerMichael ),  235179 ;">LinkedIn ,  235179 ;">Facebook  and  235179 ;">Google+  and  235179 ;">Subscribe to B2B Marketing Insider. The post 7 Content Marketing Lessons From Red Bull Media House appeared first on B2B Marketing Insider. What makes Red Bull different? Video, mobile, online, print.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [B2B] The Essential 8: Marketing Reports You Need
    In B2B sales, a typical buying committee has between five and 21 people — that’s a lot of people for marketers to reach! 'Author: Maggie Jones If you’re like many marketers, defending your budget to the C-suite can feel like answering a pop quiz on a book you forgot to read…in Greek. 1) TOFU Lead Analysis. New names.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [B2B] Full-Service Technology Vendors: Marketing Automation Support and More
    B2B Marketing 'It’s a new world out there, and the traditional office is a thing of the past. These days, employees working for organizations across every industry are often working remotely, scattered across the globe. It’s a great way to optimize resources and ensure the best possible levels of expertise in your teams. Email marketing.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 18, 2014
    [B2B] Why Servant Marketing Matters
    This is especially true for companies that have a complex sale where B2B buyers face daunting decisions that involve huge risks, and sellers struggle to articulate their value propositions and differentiate themselves from competitors. B2B Marketing: Embracing customer centricity [More from the blogs]. Serve first and market second.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [B2B] Several Experienced Value Experts Added to the Alinean Team
    'We are excited to announce the addition of several key Value Experts to the Alinean team, e xpanding our capability to deliver more effective value messaging, interactive tools and sales training for B2B solution providers. Robert brings extensive experience in business development with Brainshark and LexisNexis.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 16, 2014
    [B2B] Find New Customers now in Florida
    'The nicest company in B2B marketing today, Find New Customers ,  is now in Florida, rather than New York. You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Content marketing , Demand Generation , Find New Customers , Sales Leads.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
    Engagement in B2B Marketing. B2B marketers: “Show us where the money went and the impact on. social media outlets B2B marketers should be utilizing, and ultimately. 68% Percentage of B2B marketers that rank “measuring the return on. nuances of a B2B Sales Cycle? ? Third-Party Influencers Nuances of a B2B sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • NETLINE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [B2B] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [B2B] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    As a result, this routine can provide B2B professionals with much help in lead generation, while enhancing their engagement with customers. 'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? And why do you need one to begin with? Step 1. Step 2. Step 3. Step 4. Step 5.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 15, 2014
    [B2B] What does a great B2B marketing email look like?
    'Best practice for B2B marketing emails. So, more specifically, what does a great B2B email look like? And, if that isn’t enough of an incentive you’ll get a higher click to open rate on a mobile than on a desktop in B2B – 17.6% It can be cost effective, personalised and easy to measure. You have 73 new emails.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 15, 2014
    [B2B] How to get Started with Marketing – Step 2 – Content Marketing
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Chief Marketing Officer , Content marketing , Customer personas , Find New Customers , Sales Leads. I’d also like to point out that the financial problems in the Wall St. Have Problem.
  • THE FORWARD OBSERVER  |  FRIDAY, AUGUST 15, 2014
    [B2B] How To Get Super Smart On Keyword Research In One Hour
    'Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. Spend one hour with this guide and be on your way to becoming an SEO superhero. Of all the aspects of Internet marketing, keyword research remains the most mysterious and least understood. It is a blend of art and science.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 14, 2014
    [B2B] B2B Marketers Are Hungry For More Optimized Marketing Technology
    'Bizo recently conducted a survey on the state of B2B lead nurturing and found that 3 out of 4 marketers are interested in taking their optimization marketing solutions further. 82% of B2B marketers plan to increase spending on new marketing technology before the end of 2014. . Marketing technology is on the rise.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [B2B] 10 Questions to ask in a B2B Content Marketing Questionnaire
    Let’s take a look at ten of the most vital questions to ask when creating a B2B content marketing questionnaire and how each assists the content marketing process! Value to B2B content marketers : Understanding the product or message of the organization is not enough to start a content strategy. Who are some of your top competitors?
  • ANNUITAS  |  THURSDAY, AUGUST 14, 2014
    [B2B] Five Reasons Why Your Email Gets Blocked
    This is especially true for B2B senders who send to smaller business domains. 'The question that I typically get asked the most often is, “What are the main reasons that my email gets blocked?” Don’t forget to do A/B testing on different segments of your list – it matters as it speaks to relevance.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [B2B] How Changing Sales is Impacting Your Business (without your knowledge)
    'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Sales 2.0 , sales funnel , Sales Leads. Thought leadership was my idea. Your Role.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 14, 2014
    [B2B] #ProspectingChat: Sales Enablement Goals and Best Practices
    Q2: Why do B2B companies need sales enablement? Q9: What trends should B2B orgs look for in sales enablement moving forward? 'Today, we will be hosting our third #ProspectingChat on AG Saleswork''s Twitter account. Time has flown by, and we are excited to continue offering insights and learning from other #ProspectingChat participants.
  • VIEWPOINT  |  THURSDAY, AUGUST 14, 2014
    [B2B] Out With the Sales Rep, In With the Sales Guide: A Review of "Duct Tape Selling"
    B2B Sales 'Recently I read Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, by John Jantsch, and was impressed with both the quantity AND quality of new information it contained. No doubt ViewPoint readers will find it worth the read. ’” And that’s why he wrote this book.
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [B2B] Questions from the 5 Futuristic Email Tactics Webinar
    Matt has already tackled many of them – take a look to read his insights  about B2B email tactics and marketing tips. 'Recently, Linda West, Manager of Demand Generation here at Act-On Software, joined forces with Matt Byrd, Email Marketing Manager at Litmus , to present their futuristic tactics for improving the results of email campaigns.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [B2B] How Marketing Can Collaborate with Sales to Create Engaging Content
    Now that the average B2B buyer is more than halfway through her purchase decision before engaging with a sales rep, it''s critical that the content propelling a prospect through the pipeline is informative and relevant. For forward-thinking organizations, however, the age-old tug of war between sales and marketing is finally coming to an end.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 13, 2014
    [B2B] Nail Your Holiday Email Sending Practices NOW
    B2B marketers want to close out all pending sales and round out the years revenue. Over the years, Ive collected best practices that work for both B2B and B2C senders; Im going to share them with you. '‘Tis the season…to prepare for the Season. Most B2C marketers make a big chunk of their annual sales at this time.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [B2B] Landing Page Best Practices You Should Still Test For Yourself
    Take B2B company ContentVerve, for example: They found that changing a call-to-action button copy from "Order Information" to "Get Information" increased the conversion rate by 38.26%. Think of how much bandwidth it would save you and your team! Below are some of the parts of your landing pages you should still test for yourself. Button Copy.
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 13, 2014
    [B2B] How to stop people unsubscribing from your emails
    'Email is an essential part of the B2B marketing arsenal. It''s easy to execute, easy to measure and easy on the budget. What''s not to like? However, it''s also a fine balance. Timely, relevant and well executed emails are great. Bludgeoning your prospects'' in-box is not so good. And here''s a fine example I stumbled on earlier this week.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [B2B] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    In a B2B SaaS company, for instance, these metrics might be average recurring revenue and customer acquisition cost -- or a ratio between the two. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. need vendors to educate me -- to put me in the right direction.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [B2B] 3 B2B Conversion Tracking Mistakes Not to Make
    Conversion tracking can be tricky, in particular for B2B businesses, where leads can come in the form of several types of actions. For many B2B businesses, conversion tracking isnt seen as a top priority. Setting Goals for B2B Web Marketing. B2B Online Marketing Blog Marketing Measurement No Conversion Tracking.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 12, 2014
    [B2B] How to get start with Marketing – Step 1 – Buyer Personas
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas. B2B demand generation B2B lead generation b2b lead generation companies Buyer Personas This will be a series of articles on important marketing topics.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 12, 2014
    [B2B] How to get start with Marketing ��� Step One
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas. B2B demand generation B2B lead generation b2b lead generation companies Buyer Personas This will be a series of articles on important marketing topics.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 12, 2014
    [B2B] B2B Content Marketing: 3 “Must Haves”
    As a B2B company, your content marketing can play a significant role in differentiating your brand, grabbing the attention of prospects, and assisting in lead generation efforts. Why are these so crucial for B2B content marketing? B2B Web Strategy Blogs, BloggingBy Allie Viau  | Digital Marketing Strategist & SEO Specialist.
  • ANNUITAS  |  TUESDAY, AUGUST 12, 2014
    [B2B] From How Much Content to How to Stand Out – Q&A with Robert Rose
    Q: What is the biggest challenge for B2B content marketers today? What I mean by that is that marketers (and especially B2B marketers) are taught  some might even say wired  is to describe things. See you all in Cleveland! Q: What does the Chief Strategist for THE content marketing resource do on a daily basis?
  • VIDYARD  |  TUESDAY, AUGUST 12, 2014
    [B2B] 3 B2B Video Examples to Inspire Your Next Marketing Masterpiece
    'Brainstorming an amazing video story for a B2B brand can feel discouraging, especially if you’re intimidated by polished looking videos from other brands. Today we look at three impressive B2B videos and the takeaways you can use to spruce up your own B2B video marketing storytelling. The lesson for marketers?
  • LEADERSHIP  |  TUESDAY, AUGUST 12, 2014
    [B2B] 5 Ways to Recognize B2B Lead Generation Failure ���and Move On
    Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Sign up for our email newsletter to receive tips and information on B2B lead generation. Warning Signs of B2B Lead Generation Failure. Read these reflections on B2B buyer behaviour.
  • VIEWPOINT  |  TUESDAY, AUGUST 12, 2014
    [B2B] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 1:
    'Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Lead Qualification
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [B2B] How to Create Content That Sells [SlideShare]
    Doug Kessler, famous for his previous SlideShare presentations on the crap content deluge and the meaning in B2B marketing , has put together the following presentation to help answer those questions. 'When most of us think about creating content for a businesses, we tend to think about the content that helps generate awareness or new leads.
  • WEBBIQUITY  |  TUESDAY, AUGUST 12, 2014
    [B2B] The Complete Guide to Google+ for B2B Marketing [Infographic]
    Google+ is all about visibility , exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. This infographic below will have you on track to G+ B2B marketing success. 'Guest post by Dave Landry. This is particularly so in marketing.
  • FATHOM  |  MONDAY, AUGUST 11, 2014
    [B2B] Increase Brand Awareness with Social Media Marketing
    Manufacturing marketers use social media platforms less than their B2B marketing counterparts as shown by CMIs 2014 Manufacturing Content Marketing Report. 'Why Social Media Matters & How Manufacturing Marketers are Lagging. In this same report, manufacturing marketers ranked brand awareness as their top goal for content marketing.
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 11, 2014
    [B2B] Event jacking – aka. how to make industry events your own
    Check out [link] or Google ''B2B Summit 2013'' and see what happens. B2B Content marketing event marketing 'No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry. You know that all your peers will be there – and a good number of prospects too. Or then again may be not.
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 11, 2014
    [B2B] Event jacking ��� aka. how to make industry events your own
    Check out [link] or Google ''B2B Summit 2013'' and see what happens. B2B Content marketing event marketing 'No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry. You know that all your peers will be there – and a good number of prospects too. Or then again may be not.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [B2B] The Revenge of the Content Monster
    Somehow, that wasnt enough, especially in B2B Land. Content Marketing Random Rants ad agency B2B marketing bizmarketer content marketing content monster Elizabeth Williams email marketing green theatre Keebler Elves linkedin P-Cube sales squirrels social media Its time, I believe, we added content to that list. It was everywhere.
  • MARKETING ACTION  |  MONDAY, AUGUST 11, 2014
    [B2B] Greater Philadelphia Chamber of Commerce: Marketing Automation Drives More Leads, Bigger Membership
    B2B Marketing Marketing Automation 'The Greater Philadelphia Chamber of Commerce (GPCC) is one of the largest chambers of commerce in the nation. Their goal is to attract, retain and grow jobs for the region, and to improve economic growth and prosperity for business owners as well as the citizens.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 11, 2014
    [B2B] How to Put the Customer First in Lead Generation
    For ideas on the questions to ask your customers, read this post from the B2B Lead Roundable Blog:  8 Questions to Steer Your Marketing Priorities.. 'Tweet Putting customers first in lead generation. That missing piece is customer empathy. We can get so caught up in our systems, tools and investments that we lose sight of empathy.
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [B2B] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
    Lets discuss how to make SMALL changes and gain some QUICK wins for your B2B lead generation efforts. Easy Ways to Reward Your B2B Lead Generation with Quick Wins. B2B companies are steadily moving share of budget from offline to online marketing and lead generation. problem I have frequently pointed out in my writing.
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [B2B] How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]
    'Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. All of this results in lower engagement across the board. Use the Right Tools.
  • ANNUITAS  |  THURSDAY, AUGUST 7, 2014
    [B2B] Content Relevance- Keeps It Far From Boring
    According to the Content Marketing Institute 2014 B2B Content Marketing Benchmark Study, 93% of marketers say they use content marketing, up from 91% last year. 'Why do some company’s struggle developing effective content and others seem to hit it out of the park every time? But how can marketers ensure their content is consumed? Relevance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [B2B] Optimize Your LinkedIn Profile With These 10 Key Elements
    'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. B2B Online Marketing Blog Social Media Strategies Without this, your outreach initiatives lack trust and credibility. Profile Photo (Headshot).
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [B2B] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    'My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Tom calls this inbound social selling. Use the Right Keywords.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [B2B] The Biggest Gap in Marketing Software Selection Isn't Product Information
    Suffice it to say that Raab Associates'' B2B Marketing Automation Vendor Selection Tool (VEST) is written by a professional analyst (me) who has assembled 200 rigorously defined points of comparison on 25 marketing automation systems, allowing buyers to quickly find vendors who meet their needs.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [B2B] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    21) B2B companies that blog only 1-2X/month generate 70% more leads than those that don''t blog at all. 'Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?” ” Don’t worry. 1) What Is Demand Gen?
  • NUSPARK  |  WEDNESDAY, AUGUST 6, 2014
    [B2B] Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
    'In today’s B2B business environment of inbound and content marketing, you must utilize social selling as a source of high quality leads. Based on the study by  B2BMarketing.net , 74% of B2B marketers have a regularly updated LinkedIn profile and 73% are active on Twitter. LinkedIn Group Tips. Join Twitter. Content is King.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 6, 2014
    [B2B] 5 Reasons Sales Should Be Excited About Marketing Automation
    Q4 2013 B2B Marketing Survey, Using Marketing Automation n=67). According to research, 7 out of 10 B2B marketers report that sales reps are actively qualifying opportunities that are not ready to purchase and should be engaged by marketing instead. Marketing automation isn’t just a glorified campaign engine for marketing.
  • VIDYARD  |  WEDNESDAY, AUGUST 6, 2014
    [B2B] 5 Reasons Why Your Intelligent, Hard-working, Good-Looking Self Should Attend Ignite
    We’ve got you covered at the world’s first B2B video marketing conference of it’s kind. You’ll hear from Deltek and Taulia, two major B2B companies who are using data-driven strategies to fuel their video marketing. Especially B2B marketers who want to discuss all things video, right? 'Hello friends! Right!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 5, 2014
    [B2B] VEST Report: Analytics Tops List of Upgraded Marketing Automation Features
    'I finished the latest release of the B2B Marketing Automation Vendor Selection Tool (VEST) yesterday, which is always a great relief. But the elation lasted about two minutes, since I then had to write a press release announcing it. But I can’t repeat that for the mid-year release. But finding clever insights on demand is still tough.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 5, 2014
    [B2B] [Infographic] The Outsourced Inside Sales Teleprospecting Process
    'Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. At times, your solution is difficult to explain, but your engineers know its features like the back of their hand. You know what you need to do.
  • ANNUITAS  |  TUESDAY, AUGUST 5, 2014
    [B2B] Buyers Don’t Care About Your Sales Funnel
    While I am quite aware of B2B’s fascination and obsession with funnels and waterfalls, the truth is buyers couldn’t care less and certainly will not be pushed through anything. 34% of B2B buyers have seen an increase in the number of team members involved in the purchase process. Pretty anemic!  The 2.8%
  • VIEWPOINT  |  TUESDAY, AUGUST 5, 2014
    [B2B] B2B Mobile Marketing: 15 Ideas You Can Use Today.
    'Are you interested in learning more about B2B mobile marketing? But if you work in the B2B world, then you might be stuck trying to come up with B2B mobile marketing ideas. The good news is that B2B mobile marketing can be every bit as useful in the business marketplace as it is in the consumer marketplace.
  • B2B VOICES  |  TUESDAY, AUGUST 5, 2014
    [B2B] Opening up a conversation about B2B marketing and communications
    'Welcome to the launch of The Business of B2B Communication weblog. What makes the business of business-to-business (B2B) communication so special that we have banded together to create an entire blog on the topic? Is there really a difference between B2B and B2C communication? Case Studies: We learn from others. And we’re off
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 5, 2014
    [B2B] 5 Things You Must Know About Your Buyer Persona To Generate Leads
    'Artillery B2B Marketing Blog > The Forward Observer Would you like to know which marketing content to deliver to whom and exactly when? This is why and how buyer personas have become so important in modern B2B marketing. Here''s how to stop guessing about your buyer persona and know. With content. Easier said than done. We this.
  • FATHOM  |  MONDAY, AUGUST 4, 2014
    [B2B] Laws of Marketing Power: Plan All the Way to the End
    the ultimate goal), marketers can reverse-engineer the number of B2B sales leads (or B2C transactions) required to hit it. '“The ending is everything.” ” –Robert Greene,  48 Laws of Power. Following Greene’s Law 29, “ Plan all the way to the end ,” should come naturally to marketers.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [B2B] How to Use Twitter for Social Selling [SlideShare]
    According to recent press, social selling is changing the B2B landscape , not going away , and has even been likened to the tactics of 24’s Jack Bauer. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Social selling is one of the buzziest buzzwords in sales today.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [B2B] Lead Generation: It’s all about building relationships
    And what I have observed is B2B buyers are buying a lot like consumers because our lives are enmeshed. So you put together the instruction manual for really how to do buyer centric, human-based, B2B marketing and let’s say the industries had plenty of time to receive your message and absorb it; how are people doing? Brian: Yeah.
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [B2B] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    2014 B2B Content Marketing report from The Content Marketing Institute, MarketingProfs and Brightcove, found that 93% of B2B marketers use content marketing. Catalyst, a B2B brand strategy company, used Flipagram to highlight 2013 with its Instagram photos. Not convinced? Flipagram. Video Blog Posts. Google Hangouts.
  • LEADERSHIP  |  FRIDAY, AUGUST 1, 2014
    [B2B] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
    'In order to increase the success rate of your marketing campaign, I recommend you view the infographic, “The Science of B2B Online Marketing.”. think you will find the following information valuable, which Circle S Studio also emphasizes in their infographic: Essential Components For A Successful B2B Online Marketing Program.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 1, 2014
    [B2B] Creating content for your marketing programs. How to do it.
    Filed under: B2B demand generation , B2B lead generation , Business Strategy , Buyer Personas. B2B demand generation B2B lead generation Business Strategy Buyer Personas 'Content marketing is the rage for companies who sell products to businesses. But a lot of business leaders don’t know how to get started.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 1, 2014
    [B2B] How to Tell if Your Facebook Efforts are Paying Off
    Related Stories How B2B Marketers Can Win with Facebook Contests and Sweepstakes Valuable Lessons You Can Learn from Successful Brands on Facebook Use Facebook Status Updates to Drive Traffic to Your Blog. 'Measuring the total return on investment of a business’s Facebook efforts with any sort of accuracy is tricky, if not nearly impossible.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [B2B] Marketing: The Best Inside Salesperson You’ll Ever Hire
    'As my career before Fathom was that of a B2B salesperson, I’d like to share the biggest marketing lessons I’ve learned so far from working here as they relate to industrial sales. Marketing always had a bit of a stigma tied to it in my previous job selling industrial equipment.  Make it part of your sales team.
  • B2B MARKETING TRACTION  |  THURSDAY, JULY 31, 2014
    [B2B] Why Lack of Strategy Will Kill Your B2B Blog
    Blogging b2b blog content marketing strategy 'Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. If You Have Multiple Bloggers. This requires blog guidelines and an editorial calendar.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [B2B] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    Hashtag optimization is essential to a company’s Twitter strategy, especially those in the B2B space, as most businesses use them as a main source of finding tweets relevant to their industry. B2B Online Marketing Blog Social Media Strategies One such location is in your competitors’ Twitter profiles. Suggested Tools. Suggested Tool.
  • ANNUITAS  |  THURSDAY, JULY 31, 2014
    [B2B] Do Marketers Understand The Word Strategy?
    'ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations.  As B2B Demand Generation and content marketing continues to evolve, it is vital that marketers understand what it means to take a strategic approach.  responded with yes.  So where is the disconnect?
  • VIDYARD  |  THURSDAY, JULY 31, 2014
    [B2B] Filmmaking Tips to Take Your Brand Video From Zero to Hero
    'These days, the to-do list for a content marketer over at General Electric probably looks suspiciously like that of a producer over at Funny or Die, Buzzfeed, The Huffington Post, or another high-volume media company – and, let’s face it, this isn’t altogether surprising. Here are a few unique tips you can implement today.
  • 3D2B  |  WEDNESDAY, JULY 30, 2014
    [B2B] How to Create a World-Class B2B Call Center
    It takes someone with unique background and skills to survive and thrive in a B2B call center. 'A marketing manager, Susan, was doing a stellar job with her online and offline marketing campaigns, generating leads by the bucketful. But she heard nothing. Complete silence. Aren’t the sales people happy with the leads? Define Your Destination.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [B2B] 7 Skills To Look For When Hiring A Content Marketing Strategist
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post 7 Skills To Look For When Hiring A Content Marketing Strategist appeared first on B2B Marketing Insider. 'Content marketing is hot! campaign-based mentality). agree!
  • BIZNOLOGY  |  WEDNESDAY, JULY 30, 2014
    [B2B] Is your SEO content suffering from Useless Box Kit Syndrome?
    For example, some B2B keyphrase choices have a B2C application. Many B2B sites are extremely feature-rich, but they don’t share why those features are important.  'Your company is blogging on a regular basis. Your site has all the social media bells and whistles. But sadly, your SEO content could still be pretty useless. White papers?
  • LEADERSHIP  |  TUESDAY, JULY 29, 2014
    [B2B] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
    This is the crux of why B2B organizations all over the world are overwhelmed by the daunting task of how to create value in the connections they make. 10 Ways to Improve B2B Marketing and Create Greater Value  . hope you are enjoying this series spotlighting CMOs and the valuable lessons they share with B2B marketers. trillion.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [B2B] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    The facts speak for themselves: even at a senior level, 75% of executives watch work-related videos on business websites at least once per week, and Demand Metric has found that close to 70% of B2B marketers are using video in their content mix. 'Walk into any business and shout “Who wants to help me with this request for proposal?”
  • FATHOM  |  MONDAY, JULY 28, 2014
    [B2B] Laws of Marketing Power: Enter Action with Boldness
    In fact, this strategy is highlighted in the Nielsen Norman Group’s B2B website usability report as one evidence-backed way businesses can earn the trust of Web users. '“Everyone admires the bold; no one honors the timid.” ” Bold jumping spider. Marketers should also grab opportunities, period. The principle?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 28, 2014
    [B2B] How to Have an Effective First Conversation When B2B Teleprospecting
    B2B teleprospecting is tough – kudos to you for sticking with it! 'I believe one of the most challenging aspects of sales teleprospecting is the first conversation. You have less than a minute to prove yourself as a trustworthy sales rep. You only have your phone, your research, and your CRM to back you up. Eliminate fluff. Play detective.
  • BIZNOLOGY  |  MONDAY, JULY 28, 2014
    [B2B] Why Twitter just may be the better social marketing choice
    B2B Marketing Social Business Social Media Marketing 'Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [B2B] 9 Keys To Brand Publishing Success
    The post 9 Keys To Brand Publishing Success appeared first on B2B Marketing Insider. 'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. “The audience has spoken. I’m in!
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [B2B] The Inbound Marketing Methodology Explained [VIDEO]
    'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Don''t be - sit back and let these short videos walk you through the methodology. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Attract.
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [B2B] Got CRM? Why You Need Marketing Automation Too
    'A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. You’d have a conversation with a prospect, make notes on the card, jot down when next to call the prospect, and then slot the card in the file. It was more efficient.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [B2B] Now, Go and Do: Create standardized, well-understood metrics for your organization
    National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. For this B2B Lead Roundtable Blog post, I wanted to offer what that team shared with MarketingSherpa to meet, or maybe even avoid, a data management problem.
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