• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] 10 Tips for Creating an Effective B2B Landing Page
    Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] How to Effectively Use E-mail Marketing to Increase ROI
    recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Today's internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • NETLINE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [B2B] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [B2B] 7 Ways to Get Non-Marketing Employees to Blog
    'It’s a common pain point among B2B marketers. To find out the challenges and see if there are any common answers, we posed the following to B2B marketing professionals on LinkedIn: The results were incredibly diverse and interesting. An effective inbound strategy requires a good volume of high quality, persona relevant content.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 19, 2014
    [B2B] The Awesome Power of Stories in Marketing
    Filed under: B2B demand generation , BtoB Marketing , Business relationships , Business Strategy , Find New Customers , Florida , Social Media , Social Networks. B2B demand generation BtoB Marketing Business relationships Business Strategy Find New Customers Florida Social Media Social Networks 60 Minutes marketing-sales Sories
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 19, 2014
    [B2B] Content Marketing Trend: “Micro-Content”
    The post Content Marketing Trend: “Micro-Content” appeared first on B2B Marketing Insider. 'By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com , an e-commerce site that sells wine made around the world to customers. Vine and GrapeStory.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [B2B] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    That’s because for today’s B2B marketers, video has become a must-have demand generation tool. In their annual B2B Demand Generation Benchmark report , they surveyed 200 B2B marketing professionals in order to understand which channels, offers, content types, and technologies are driving results for their demand generation programs.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [B2B] 5 Ways to Improve Your Marketing Using Conversion Psychology
    Some B2C and B2B businesses have garnered a similar sense of camaraderie. 'This past weekend, I went to a dueling piano bar in San Diego. What I quickly learned while watching this show was that the people performing were very talented musicians, but even better businessmen. Ladies, can we get some Taylor Swift requests going tonight?”
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [B2B] 3 Ways Social Media and SEO Can Work Together
    'The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. 10 Things I’ve Learned About SEO in 2014. Are you using IFTTT?
  • ANNUITAS  |  THURSDAY, DECEMBER 18, 2014
    [B2B] Nurture Content Failure
    'In the recent ANNUITAS B2B Enterprise Demand Generation Study , only 20.9% What got me thinking, however, was the connection between content, our buyers, and the automated nurture programs which marketing automation makes possible. Sales isn’t wrong. Mistake number one: relying exclusively on existing content to populate your nurture.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 18, 2014
    [B2B] The Times They Are A-Changing: How B2B E-Commerce is Evolving, and the Key to Keeping Up
    'Anyone with at least a decade of experience in B2B will tell you that B2B E-Commerce —  the concept of selling into markets to self-selected customers without the need for sales professionals — doesn’t qualify as a new trend. So what do these changing consumer demands mean for B2B businesses, and how can businesses adapt?
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [B2B] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    5) B2B Ecommerce. B2B ecommerce sale is complex because you are looking to attract prospects that will repeatedly buy from you. The way you can pique the interest of a B2B prospect is through analytical and research driven content. The short answer is no. But, what do offers like these look like? 1) Fashion/Home Furnishing.
  • VIDYARD  |  THURSDAY, DECEMBER 18, 2014
    [B2B] A Guide to Attributing Content Marketing Initiatives to Your Pipeline
    '71% of marketers are increasing investment in content marketing,  however 85% of B2B marketers are failing to attribute their content marketing to business results. And the currently traveled path which relies on gut instinct and soft metrics, as opposed to strategically-aligned data, is getting tougher and tougher to travel. The good news?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [B2B] Five Signs of Hope in Marketing Land
    This post on B2B Marketing is a great overview of the Accenture study that tells us B2B buyers want a B2C experience when they purchase online. One of the dirtier secrets in B2B marketing is the glacial adoption of digital and the general lack of skill most of us have in the realm of pixel dust and optimization. Well done!
  • B2B LEAD BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [B2B] 53 B2B Marketing Predictions for the New Year
    Predictions and Trends from other Smart Marketers: B2B Content Marketing: 2015 Benchmarks, Budgets and Trends. Top 3 B2B Marketing Trends to Prioritize for 2015. Content Marketing Trends To Fuel Your 2015 B2B Marketing Plan. Five B2B Marketing Trends for 2015 That You Should Get a Head Start on Now.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [B2B] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    'The transition to a new year can be a perilous time for B2B marketing organizations. Metrics drive the modern B2B marketing organization. For B2B marketing leaders, it is always better to slightly under-promise and over-deliver. B2B Marketing Marketing Budget Sales and Marketing What’s up with all this social media?
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [B2B] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
    It’s no secret that LinkedIn is a valuable ad network for B2B’s. This summer LinkedIn acquired Bizo, a multi-channel B2B ad exchange. Nonetheless, combining the power of LinkedIn’s ad space with retargeting will change the B2B marketing landscape. 'It’s the most wonderful time of the year… Budget planning season! Here’s why.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 17, 2014
    [B2B] InsideView Ranked “Sales Intelligence Leader” by G2 Crowd
    CRM Intelligence Customer Success Product Showcase Technology awards b2b sales CRM Enterprise 2.0 'InsideView was just ranked a Sales Intelligence product […]. Sales Intelligence social selling
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 17, 2014
    [B2B] 5 Steps to Successfully Build Your Company's Sales Development Efforts
    What are your best B2B sales tips for building a sales development team? Teleprospecting Inside Sales Management Sales Process B2B Inside Sales B2B Sales Success 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Do the math. Build a process. How often?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [B2B] The Big List of Must-Attend Marketing Events of 2015
    B2B Content2Convergence – February 16 th -18 th  – Scottsdale, AZ. MarketingProfs B2B Forum – October 20 th -23 rd – Boston, MA. Event Marketing b2b Consumer 'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! Events.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [B2B] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    'Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? Take how humans achieved flight, for example. Substance: The Difference between Content Marketing & Stuff Marketing. It matters.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [B2B] 21 Questions To Help You Define Your Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post 21 Questions To Help You Define Your Content Marketing Strategy appeared first on B2B Marketing Insider. Which is totally fine because we’re here to help. And that’s OK.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [B2B] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    'As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. of those in B2B Enterprises who are responsible for Demand Generation state they are highly effective in reaching their goals – ANNUITAS. Only 2.8%
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [B2B] Another Big Reason B2B Marketing Fails: Failure to Engage
    Yes they may have experienced a conservative buying experience in their B2B career. B2B marketers need to deliver a great product and/or service, but also emotional, compelling stories that mean something in their marketing. Marketing Planning b2b marketing results You have a great product or service. They want stories.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [B2B] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    EIU : Both B2B and B2C? Engagement Marketing b2b Consumer 'Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? In the spirit of real relaxation, I’ll be pressing pause on this series for a couple of weeks but before I do, I wanted to share the latest in our partnership with The Economist. Really fast. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [B2B] How Print Publications Impact B2B Content Marketing Development
    'Earlier this month, MarketingSherpa’s chart of the week  covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. Key Takeaways for B2B SEO Professionals. B2B Online Marketing Blog Content Marketing
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 16, 2014
    [B2B] 5 Reasons Not to Build Your Sales Development Team One Rep at a Time
    Here are 5 reasons why we feel that having just one B2B sales development rep in your company doesn''t work: 1) The Team Dynamic. Hey, we''re in B2B sales for a reason right? Sales Strategy Inside Sales Management Sales Prospecting B2B Sales Success 'Sales development reps, you''ve all heard it. 2) Benchmarking. 3) Competition.
  • FATHOM  |  TUESDAY, DECEMBER 16, 2014
    [B2B] Why Every Industrial Marketing Plans Needs PPC
    B2B / Technology Manufacturing b2b ppc Bing Ads Google AdWords ppc 'PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. Can your company afford to lose these 4 competitive advantages to competing manufacturers? Only Pay for Performance. Does yours?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [B2B] 23 Outstanding Social Media Marketing Guides
    She notes however that results vary between men and women, B2C vs. B2B audiences, and sometimes even significantly between different studies. ” B2B Social Media Marketing Guides. Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. 11 secrets of good B2B social media by Potion.
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [B2B] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    But, should we feel any differently in the way that we approach our B2B marketing strategies? And why, when it comes to vlogging, are B2B marketers still yet to take the leap? At the same time, B2B marketers have recognised the need to adapt their outreach and digitise their marketing strategies. Simple’. Emotional Resonance.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [B2B] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    Smart marketers know that whether you’re marketing for a B2B or B2C company, providing value (often free value!) 'There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for. Most likely you’re utilizing both of these already.
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [B2B] CMO Leadership and B2B Lead Generation Lessons in 2014
    We featured inspiring leaders from global companies and gathered valuable lessons for B2B marketers. Read Beth Comstock’s “ 5 Tips for B2B Marketers to Get in the Driving Seat ”. Don’t limit your B2B marketing mission to Earth—that’s the advice Elon Musk, CEO of Tesla Motors has for us. Are Your CMO and CIO Married?
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [B2B] The Earnest Christmas kidnapping
    Since 2009, Earnest the B2B marketing agency had just been a front for The Ear Nest, a top secret intelligence agency – and all of us were being groomed to become agents. 'We give you the inside scoop on the Earnest Christmas party. m worried my desk looks like it belongs to a drug dealer. Last Wednesday Earnest was kidnapped. Be ready.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 15, 2014
    [B2B] Why Landing Pages are to Leads as Phone Numbers are to First Dates
    Studies show that 75-98% of B2B website visitors are performing research. 'Do you want to generate more leads on your website? Without landing pages, you''re like the single guy who doesn''t ask Miss Right for her phone number. It’s true – it was like a thunderbolt struck me. We hit it off immediately. never ran so much in my life.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [B2B] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget appeared first on B2B Marketing Insider. They hired me as their first VP of Marketing. My
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [B2B] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    “Since then, there have been many books written on high-level B2B relationships,” Andrew says, “but Clients for Life was the ‘First Mover.’” We study them because we want to understand how they attained that status and what we can learn from them. ” On His Own. “The book made it very clear.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 15, 2014
    [B2B] How to Motivate Your Sales Development Team through December Holidays
    Sales Motivation Inside Sales Management Coaching Call Strategy B2B Sales Success 'Anyone who knows me understands my deep-rooted, unapologetic hatred for winter weather. stare longingly at the “beach of the day” calendar that sits on my desk as the temperature continues to drop and the possibility of massive snowstorms loom.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [B2B] The Life of a Content Asset: Tracking Real ROI
    Content Marketing b2b Consumer 'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  In the case of this workbook, the answer is a resounding “yes”! Let’s take a look at what I dug up. Downloads. Not too shabby!
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [B2B] Up Close & Personal: The Continuous Evolution of B2B Marketing
    So what does that metaphor have to do with the evolution of B2B marketing? But on the B2B side, marketers (historically) have worried less about making an emotional connection and more about being professional, business like… logical. The need for this shift/evolution in B2B marketing is nothing new. The answer is: Not really.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 15, 2014
    [B2B] The 10 Best B2B Instagram Profiles
    B2B companies need to learn how to tell their stories in a visual manner. There are many blog posts that merely list the largest B2B companies on Instagram, or a seemingly random selection of B2B companies on Instagram. These are the ten B2B companies with the highest engagement rate on Instagram. Posts: 196. Mailchimp.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [B2B] This is the week that was: it's beginning to look a lot like Christmas
    Blog post of the week Earnest’s very own George ‘The Colonel’ Sanders penned an excellent wee note about his secret finger lickin’ recipe the rise of Youtube in the world of B2B. For a more detailed look at the opportunities, the technology behind them and what it all means for B2B, have a read of the full blog piece. Lovely stuff.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [B2B] How to Build an Effective B2B Video Series
    The post How to Build an Effective B2B Video Series appeared first on Vidyard. 'Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. They also – potentially more importantly – provide your audience a reason to keep coming back to your content. Smart choice! What’s the purpose?
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [B2B] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    'As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad, and the less you’ll pay for that click. Promoting transparency and trustworthiness.
  • FATHOM  |  FRIDAY, DECEMBER 12, 2014
    [B2B] Mobile Sites, SEO a ‘MUST’ for Manufacturers
    We found that 100% of these busy B2B professionals owned smartphones.  'Mobile phones have become a way of life.  Check out some of the statements Fathom received from end users: “I use my smartphone for everything … checking email, viewing instructional videos, training, etc.” ” –Health Safety Equipment Manager.
  • LEADERSHIP  |  FRIDAY, DECEMBER 12, 2014
    [B2B] Interesting Infographics: Who Do People Buy From?
    'In today’s Interesting Infographic, we focus on the buyer – who do B2B buyers purchase from and why? What resonates best with a B2B buyer? We can use this information to re-energize our B2B demand generation. This where B2B social media plays a role. Becoming Thought Leaders. Choosing the Right Platform.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [B2B] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Particularly for smaller businesses and B2B companies, it gives them the opportunity to simultaneously reach much wider, but much more targeted, audiences. B2B Marketing Social media Content marketing '“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [B2B] Hiring a Marketer: What Skill Set Should You Look For?
    New technologies have made possible many new strategies, and changing consumer habits are changing the game for B2B as well as B2C businesses. 'If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Let’s talk about what to look for. Training and Background. Place (distribution).
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [B2B] Four Keys Areas Where the CMO Must Lead
    have written many times about the need for change management in marketing organizations in order to adapt to the rapid shifts that are occurring with B2B buyers. 'I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Alignment With Their Peers. Skill Training. Investing Wisely.
  • THE B2B RESEARCH BLOG  |  THURSDAY, DECEMBER 11, 2014
    [B2B] Financial benchmarks for B2B marketing agencies
    'You may have read my recent post about B2B Marketing’s 2014 Agency League Table (if not, take a peek here ).  The post Financial benchmarks for B2B marketing agencies appeared first on Circle Research - B2B market research company. Uncategorized Agency financial benchmarks B2B Marketing League Table million. million.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 11, 2014
    [B2B] The Holiday Gift Giving Guide for the Content Marketers in Your Life
    Why it’s a great gift : SlideShare is used by 41% of B2B marketers and its usage will likely continue to rise, making it one today’s most undervalued content marketing tactics. B2B Online Marketing Blog Content Marketing 'FRIENDLY REMINDER : Gift-giving season has arrived. But, have no fear! Writer’s Block T-Shirt.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [B2B] Re-Thinking the “Best B2B Advertisement of the 20th Century”
    ” What may have been a revolutionary B2B marketing concept in 1958 is now well understood by B2B marketers. But if Gilbert Morris were writing ad copy in 2014, his advertisement would likely reflect very different marketing obstacles for B2B companies. Quite an achievement. don’t know your company.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [B2B] Find The Right Mix With The Content Food Groups
    Content Marketing b2b Consumer 'Author: Ellen Gomes We all know that it’s important to have a variety of content types—but many marketers stumble when they have to define what a well-rounded content mix looks like. So, here’s what you need to build a robust content food pyramid: Roasts. Think of your biggest content pieces as your “roasts.”
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [B2B] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    That’s probably why business to business (B2B) is so often taken to be such a serious sphere – wrongly so, at least, in my personal opinion. To the contrary, in fact, some of the most memorable brands, organizations and individuals in B2B actually embrace their emotions, and connect with their audiences on very personal and human levels.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [B2B] Tradeshows and Events Drive Highest Quality Leads
    In their annual B2B Demand Generation Benchmark report , they surveyed 200 B2B marketing professionals in order to understand which channels, offers, content types, and technologies are driving results for their demand generation programs. Clearly, events are a critical part of any B2B marketing plan. What About Next Year?
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [B2B] How to Use Video Content to Drive and Support Other Content Marketing Activities
    According to the  Content Marketing Institute  (CMI), video is the sixth most commonly used content marketing format, but the third most effective type for B2B brands. CMI found in its 2015 research that fewer than 40 percent of B2B brands plan to use eBooks in their marketing over the next year. The answer is simple. But not so fast.
  • B2B MARKETING TRACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [B2B] The # 1 Reason B2B Marketing Fails (Hint: It’s Not Tactical)
    In B2B marketing, what tactics you employ won’t matter if you don’t understand your target audience’s pain, speak to it and provide the right solution. Here’s a graph from a study about content marketing – the latest tactic for B2B marketers. 'Content marketing. Digital marketing. Inbound marketing.
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [B2B] Extend Your Content's Reach within the B2B Buying Committee
    'B2B marketers know there are a number of people involved in a complex buying decision. The CMO Council report, The Content Connection to Vendor Selection, finds that there are three nearly equally weighted scenarios for content sharing among B2B buyers: 35% from the middle out. But, it's not as simple as we could hope for.
  • FATHOM  |  WEDNESDAY, DECEMBER 10, 2014
    [B2B] The 9 Biggest Misconceptions About Video Production
    B2B / Technology Content Marketing Creative Manufacturing Mobile Video 'Today, everyone has a smartphone. The video quality on these devices is stunning, and it grows every day. The The ability to quickly shoot, edit, and post a video is all possible on most modern smartphones. VVS – Vertical Video Syndrome. It feels unnatural. videos.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 10, 2014
    [B2B] 5 Sales Prospecting Tips to Combat the End-of-Quarter Blues
    Sales Prospecting B2B Inside Sales Handling Sales Objections B2B Sales Success 'Seeing as this is the end of the year, I suspect many of you may be feeling what I like to call the “end-of-year blues.” For inside sales reps, on the one side, you’re getting the brush off from prospects who want to call you back next year instead.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 10, 2014
    [B2B] 8 Tips on Generating High Quality B-to-B Leads
    According to a report by Marketing Sherpa , 78% of B2B marketers biggest challenge is generating qualified leads. 'Let’s face it, in your world, qualified leads are or should be the holy grail of marketing. Define your USP  - What is your unique selling proposition? What makes you or your offer different from the competition?
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 10, 2014
    [B2B] Grab the Low-Hanging Fruit: How Best-in-Class Companies Leverage a 360-Degree Customer View
    Considering that the average cost of replacing a B2B sales rep is $29,060, and it takes over seven months to recruit and onboard them (see Beyond the Quota: Best-in-Class Deployments of Sales Performance Management , the value of every single individual contributor’s ability to meet their goal is crucial. Read the full report here.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [B2B] A Mostly Good Holiday Read from Mitch Joel
    Books Branding B2B marketing bizmarketer book review content marketing Elizabeth Williams linkedin social media 'A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. think I might like this book, but I may need to read it a few more times before I can be sure just what it’s about.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [B2B] The 19 Best Content Marketing Blogs From 2014
    Ways To Measure B2B Content Marketing Performance  – by Derek Edmond on The Content Marketing Institute. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Yep that’s right! It’s roundup time. Email subject line? Because.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [B2B] Three Tips for Improving Twitter Ad Campaigns
    Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. You probably won’t hear these tips from someone at Twitter (I know I never did). Stick with me here.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 10, 2014
    [B2B] Spam Filter Basics: How to Keep Your Emails from Getting Blocked
    B2C marketers often see a majority of the year’s sales now, and B2B marketers are concerned with making the year’s target goals. 'It’s the holiday season, which means marketers are really busy. There’s a lot of email flying around, which means a lot of competition for getting your messages read. How do Spam Filters Work? Reputation.
  • 3D2B  |  TUESDAY, DECEMBER 9, 2014
    [B2B] How to Segment Your Market and Increase B2B Conversions by 355%
    That oft-cited quote is an accurate reflection of B2B segmentation. B2B segmentation is more challenging than B2C segmentation because: Products tend to be complicated and, thus, require more tailored approaches. 'Do you want to increase your conversion rates by 355%? Of course you do. What’s the secret? It makes sense. That’s simple.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [B2B] Get a Jump on Your Competition with Pre-Launch Marketing
    If you are a straight B2B play, focus on LinkedIn. '“But wait a minute,” you say, “what do you mean, pre-launch marketing ? We don’t even have our product ready!” ” That’s right – I said pre-launch marketing. There are some things you can do to get a running start on your startup marketing.
  • ANNUITAS  |  TUESDAY, DECEMBER 9, 2014
    [B2B] What Will It Take for Marketing Enablement?
    few weeks ago, we published the post, “ A Call for Marketing Enablement ” to bring this issue to light based on some shockingly bad statistics from the ANNUITAS B2B Enterprise Demand Generation Study. Blog B2B Enterprise Study Demand Generation Gartner Marketing effectiveness marketing enablement skills gap Additionally, only 7.5%
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 9, 2014
    [B2B] Outcome-Driven Customer Interactions
    Customer Success prospect outreach Relationship Management Sales Management Sales Strategy b2b sales customer engagement customer focused sales Enterprise 2.0 'Note: Today’s guest post is the second in a three-part […]. Sales 2.0 Sales Intelligence sales models social selling socialprise
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [B2B] The Next Era of Marketing: Hear from Seth Godin
    Engagement Marketing b2b Consumer 'Author: Sanjay Dholakia Welcome back… and for those that are new — welcome! As I discussed last week, this series of posts aims to chart a course for us marketers as we move into this new era of marketing: the era of engagement marketing. What follows is a great dialogue we had with Seth Godin.
  • LEADERSHIP  |  TUESDAY, DECEMBER 9, 2014
    [B2B] 3 Attributes of the Modern CMO
    Does your B2B marketing strategy uphold the principle of showing compassion to customer needs? Brand Marketing Strategy Leadership analytical skills attributes of modern CMO B2B marketing strategy Big Data brand marketing cmo customer experience digital marketing embedded marketing home mobile marketing Social Media would say, a LOT!
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [B2B] How to Fight the Infobesity Monster with Quality, Shareable Content
    Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ). 58% of B2B marketers plan to increase their content marketing budget ( Top Rank Blog ). The blank page must be conquered.”.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 9, 2014
    [B2B] What Kind of Sales Superhero Are You? [Quiz]
    Are you B2B Batman , resourceful in the way you maintain your sales toolbelt, whether with new strategies or new technologies? At AG Salesworks, we work with B2B sales superheroes every day, who constantly hit the phones with as much bravado as any Marvel or DC Comics character. Sales Prospecting B2B Inside Sales B2B Sales Success
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 9, 2014
    [B2B] How Jeff Ogden of Find New Customers evaluates business investments
    Filed under: B2B demand generation , Business relationships , Find New Customers , Florida. B2B demand generation Business relationships Find New Customers Florida 'There are only two cardinal business rules to evaluate investments for Find New Customers : Is it cheap? Does it deliver a high potential return on investment?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 9, 2014
    [B2B] Critical Rules for SEO Success in 2015
    What it means for the B2B marketer is that search is important, and ranking well in search is particularly important: Almost 33% of organic search traffic goes to the first listing on the page ; over 75% goes to the first five listings. 'Search and email remain the two most important marketing activities of the digital age. Do Your Homework.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 8, 2014
    [B2B] Five Keys to Successful B2B Marketing in 2015
    'Would you like to know what''s ahead for B2B marketing? The vast majority of consumers, both B2B and B2C, do massive amounts of online research before making purchases. B2B offerings from the various social media platforms continue to evolve, and marketers must prepare for these changes. The rule of thumb is the.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 8, 2014
    [B2B] How to Prepare For Client Calls in B2B Organizations
    'Preparing for a client call in B2B sales takes a minimal amount of time and can greatly impact the quality of your client relationship. Here’s a good example of a client call itinerary: CLIENT CALL: B2B Company & AG Salesworks. B2B Lead Generation Closed-Loop Feedback Client Management B2B Sales Success The Details.
  • BIZNOLOGY  |  MONDAY, DECEMBER 8, 2014
    [B2B] Using contests to boost sales enablement
    Whether you’re in B2C or B2B, contests can be very effective because we are all consumers at heart, and we can all relate to the idea of winning something. Also, unlike selling perfume at the mall, the B2B sales process typically takes a long time. One way to do that is by having contests. Define your objectives. Like this post?
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [B2B] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    Engagement Marketing b2b 'Author: Shyna Zhang Anyone who has driven through the great plains of Texas has seen the hundreds of acres filled with humming oil drills, extracting the black gold buried deep in the ground. What could new lubricant technologies do for them? Why should they transition from one product to another? And so forth.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 8, 2014
    [B2B] What Is The Cost Of A Lead?
    Lead generation is consistently one of the top priorities of any B2B organization, but there is a big difference between generating leads and generating leads that actually convert to customers and revenue. There is enormous disparity among B2B companies when it comes to lead generation practices. What Is The Cost Of A Lead?
  • WRITTENT  |  MONDAY, DECEMBER 8, 2014
    [B2B] 8 Successful Content Marketing Strategies
    LinkedIn Promotion for B2B. Looking for a surefire platform to convey your content to B2B prospects? In fact, it’s the only content promotion method that the majority of B2B marketers feel is effective. 'Image source. Are you sick and tired of feeling like your content marketing strategy is a whole bunch of guesswork?
  • VIDYARD  |  MONDAY, DECEMBER 8, 2014
    [B2B] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
    In a recent Demand Metric study titled “B2B Video Marketing: B2B Benchmarks and Best Practices” , over 70% of marketers reported that video converts better than other content types, and 95% said video was becoming more important to their marketing strategies in 2015. From sleepy kittens (adorable!) First, they’re inherently immersive.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 8, 2014
    [B2B] Lead Nurturing in 6 Simple Steps
    Email Marketing: The importance of lead nurturing in the complex B2B sale [More from the blogs]. B2B How-To: 5 lead nurturing tactics to get from lead gen to sales-qualified [MarketingSherpa how-to]. Lead Nurturing B2B buyer personas content marketing 'Tweet What’s the quickest, cheapest way to implement lead nurturing? Step #1.
  • EMAGINE B2B BLOG  |  SUNDAY, DECEMBER 7, 2014
    [B2B] What Is The Internet Of Things And Why Care?
    Cisco has been very active in providing resources and data around how it could affect the B2B and B2C industries. How it could affect B2B. B2B Web Strategy 'The phrase Internet of things or Internet of everything has been buzzing around the digi-sphere since 2013. What is it? trillion in the next decade.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [B2B] Which Marketing Software Applications Matter to B2B Marketers?
    'Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. Clearly, B2B marketers are keeping busy! And according to a report from Circle Research , 88% of B2B marketers say that email is their most effective lead generation tactic. Ranking What Matters. ” he says.
  • B2B IDEAS @ WORK  |  FRIDAY, DECEMBER 5, 2014
    [B2B] The Fail-Proof 2015 Guide to B2B Marketing and Lead Generation
    Selling your wares profitably to other businesses is a basic definition of a B2B enterprise but unless you’ve cornered your market and have no competition, what you sell isn’t the best way to define and differentiate your brand. B2B Marketing Book Inbound Marketing B2B Inbound Marketing B2B Agency
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