• EARNEST ABOUT B2B  |  SUNDAY, DECEMBER 4, 2016
    [B2B] This is the week that was in B2B: from customer objectification to invisible payments
    In the week that Castro smoked his last cuban cigar, Apple reveale d it is investing in self-drive cars and we had our first viral VR injury , there was much to talk about in the world of B2B and beyond. Goes to Brian Carroll on his B2B Lead Blog. Everything a discerning B2B marketing exec has ever needed - well maybe not.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [B2B] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [B2B] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [B2B] The B2B Marketer's Field Guide To Customer Engagement
    Leverage customer engagement and advocacy to drive brand, demand and profitable growth
  • KAPOST  |  FRIDAY, DECEMBER 2, 2016
    [B2B] How a Content Operation Benefits Front-Line Marketers
    Kapost and other B2B marketing experts, including SiriusDecisions, advocate for the implementation of a content operation to manage this pressure and complexity. As marketers, we’re contending with unprecedented complexity and pressure to deliver results in the digital era. Sounds great, right? This is a gigantic burden. And so on.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [B2B] Automated Behavioral Segmentation: Personalized in Real Time
    Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers can adapt the visitor’s experience in real time, to help guide their sales journey and ultimately achieve the desired conversion or outcome.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 2, 2016
    [B2B] 3 Ways to Optimize Customer Experience Via Email
    For instance, B2B marketers can deliver custom communications based on a required renewal date, or customer anniversary. Your segmentation strategy obviously will vary, but B2B marketers can consider industry, company size, or short-term business goals to help inform messaging. The CX quest is on. Help your customers apply themselves.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [B2B] How to Automate Your Account-Based Marketing Strategy
    So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Account-Based Marketing b2bAuthor: Patrick Groover Marketers are always looking for the next best thing. Acme Co.,
  • VIEWPOINT  |  THURSDAY, DECEMBER 1, 2016
    [B2B] The Flavors That "Sales Ready" Leads Come In
    B2B Sales Sales Leads(Cartoon courtesy to Kenny Madden). once worked with the then SVP, Marketing of a large public company who was frustrated with sales. Big surprise. At one point he got so angry that he offered sales management the following choices for spending a $100,000 budget to generate leads. Guess which one they chose?
  • BIZIBLE  |  THURSDAY, DECEMBER 1, 2016
    [B2B] Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]
    Account-based marketing (ABM) has been the topic of webinars, new martech, blogs, conferences and countless B2B conversations over the last year. For this reason, we included ABM in the research for the 2016 State of Pipeline Marketing Report. Sales and Marketing Alignment. Account-based marketing is not solely a marketing function.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [B2B] 31 Influencers to Follow in 2017: A Social Countdown
    Social Media Marketing b2b ConsumerAuthor: Ellen Gomes If you’re like me, you’re always scanning the horizon (or the internet…to be realistic) for the next big thing. Staying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. But let’s be honest, it also takes time.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [B2B] 5 Types of SEO Audits for B2B Organizations
    Of course, B2B marketers have differing expectations of an SEO audit as well. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. The Duplicate Content Audit.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [B2B] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    The post 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey appeared first on B2B Lead Blog. Marketing Strategy B2B Customer-centric marketing empathetic marketing empathy marketing automation marketing strategyWe need to stop treating our customers like objects and treat them like people. Think about it. The pendulum has swung.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [B2B] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    Author: Jeff Coveney According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy , and less than half of marketers feel prepared for a data-driven marketing future. To understand how their efforts translate into revenue, B2B marketers need to perform closed-loop analysis across the customer lifecycle.
  • TYPE A COMMUNICATIONS  |  THURSDAY, DECEMBER 1, 2016
    [B2B] 97 Customer Experience Stats Marketers Need to Know
    Customer Experience B2B Carla Johnson Customer Service Digital Customer Experience Mobile Customer Experience Type A CommunicationsDecember 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Are you prepared? While most business leaders admit the. read more.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, NOVEMBER 30, 2016
    [B2B] The 7 Deadly Sins of Product Demos
    We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. Product Marketing Sales Enablement Uncategorized b2b demos saas sales enablementyrgg4z958. Enjoy!
  • B2B LEAD BLOG  |  WEDNESDAY, NOVEMBER 30, 2016
    [B2B] Umm Umm Good: The Secret Sauce for B2B Online Lead Generation
    From the Carolinas to the Southwest, Deep South to New York, the subject of barbecue is a touchy one. Some insist it needs to be slathered in a tomato-based sauce that ranges in flavor from sinfully sweet to OH MY GOD SOMEBODY PLEASE PASS THE BEER. Others opt for a mustard-based sauce with varying degrees […]. Lead Nurturing
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [B2B] Why Business Development Begins with Your B2B Website
    Your B2B website is your most potent business development tool. More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. Persuade potential buyers that you offer what they need. A B2B Website is Easy to Find and Generates Leads. What’s at Stake.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [B2B] Why Business Development Begins with Your B2B Website
    Your B2B website is your most potent business development tool. More and more, B2B buyers use Google to first identify firms, and then use those firms’ websites to vet as a potential partner in business. Persuade potential buyers that you offer what they need. A B2B Website is Easy to Find and Generates Leads. What’s at Stake.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [B2B] How to Navigate the Social Ad Spend Solar System [Infographic]
    Infographic Social Media Marketing b2b ConsumerAuthor: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Social Media Advertising is Pay-to-Play.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [B2B] Watch This Video: Are You Too Busy to Learn If You Have Prediabetes?
    Get 15 Tips from the Experts on B2B Video Production! Is it just me, or are we in the Age of Convenience? Everything is at our fingertips: information, food, entertainment. mean, Netflix. Do I need to say more? We don’t even need to put in the effort to search for shows we want, or even change channels anymore. Mostly, they fail. Say what?
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [B2B] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment.  Part one  was about getting started.  Part two  showed how to identify the target buyer and their journey.  Part three  outlined the steps to designing a successful lead process. We’ll now outline what defines a qualified lead.
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [B2B] 3 Ways Interactive Content Converts New Visitors Into New Leads
    For a B2B example, we can look at HotSchedules , an employee management software solution. Wistia , a B2B video platform, found their CTAs located in the middle of their customer’s videos converted the best at around 17%. We all want better lead conversion rates. Can marketers do this at scale as part of their core strategy?
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [B2B] Maslow’s Hierarchy for SDR Teams
    Outbound Selling Sale Operations Sales Strategies B2B B2B Insights B2B Sales Insights Outbound Sales Sales Effectiveness sales strategiesIn the last year, DiscoverOrg scaled our SDR team from 5 reps to over 20. Here’s what I learned along the way. But in what order should they occur? Every layer builds on the ones beforehand.
  • RADIUS  |  TUESDAY, NOVEMBER 29, 2016
    [B2B] The Future of Pipeline Marketing: Trends Marketers Need To Watch For
    2016 has been a year of technological innovation and adoption in the B2B marketing world. Learn more about how marketers can drive revenue and pipeline in The Rise of the Revenue-Driven B2B Marketer. 3. Content marketing is a hot topic in B2B marketing. Data Accuracy Remains a Top Concern Among B2B Marketers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 29, 2016
    [B2B] How Westworld and Google Algorithm Updates Are Alike
    B2B Online Marketing Blog Search Engine OptimizationI don’t know if you’ve heard yet, but HBO’s Westworld is this season’s must-see show. From sci-fi action to a shirtless James Marsden, I highly recommend it. Think I’m stretching with the Westworld comparison? Mobile-First Indexing. Running in Real-Time With Penguin. Final Thoughts.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [B2B] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    This year’s survey was administered online during the period of October 5 through October 28, 2016 and includes responses from 289 people, primarily in marketing and sales departments at B2B companies, but B2C companies were also included. Organizations embracing video as part of account-based marketing and personalization strategies.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [B2B] Better Social Selling, an Interview with Jill Rowley
    For you, Brian, lead generation, B2B marketing, strategy, CRM. He runs sales in their federal group, and he’s been asked by the leader of the public sector team to present to their 4,000 public sector employees on how B2B buying has changed. images/2016/11/Jill-Rowley-Social-Selling.mp3. Jill: Sure, Brian. Yeah, absolutely.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [B2B] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    Sales Marketing Alignment b2bAuthor: Tanya Chu What do the marketing leads look like? Where are all our leads going? On the marketing operations team, we get asked these questions often by the demand generation and sales teams. However, things do not always go as planned. This is often the result of faulty lead scoring. Understand tradeoffs. 
  • VIEWPOINT  |  TUESDAY, NOVEMBER 29, 2016
    [B2B] Dear CEO: The Era of Accountability Starts in 2017
    The current reality (according to CSO Insights): Less than 60% of B2B sales reps are hitting quota. (Photo Courtesy of Kenny Madden). This cartoon was sent to me in response to a blog I wrote a couple of weeks ago. At some point it has to stop, doesn’t it? You would think so, but there are few signs of it stopping in the real world today.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [B2B] 13 Customer Loyalty Best Practices for B2B Companies
    Because of stats like that (or maybe because of competition, or because of pressure to grow, or simply due to the awareness of all this), B2B loyalty programs are on the rise. Wherever you’re at, consider testing a few of these best practices for B2B loyalty soon. Has your company had any notable successes with B2B loyalty programs?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [B2B] How to hire your next marketing leader
    If you wish to do  sales lead generation online , contact the  B2B lead generation experts at Find New Customers using the form below or follow @fearlesscomp on Twitter. Are you looking for results from your next marketing leader? How will you know what to look for? For another point of view, we highly recommend you read. Why not? Tweet.
  • KAPOST  |  MONDAY, NOVEMBER 28, 2016
    [B2B] The Right Content, the Right Buyer, the Right Time
    “The right content for the right customer at the right time”—also known as right³— is a refrain that rings in the ears of B2B marketers. It’s articulated so often across the B2B landscape, and for good reason. In short,  a tidal wave of technology has crashed over B2B marketing in the past decade. Attempting Right³.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2016
    [B2B] Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success
    Inconsistent/Incomplete audience profiles B2B marketers are very good at collecting the traditional bits of data – job role, location, and so on. Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. How do they access and interact with content?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [B2B] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    Life Lessons I Learned (So Far) From a Career in B2B Sales was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Life Lessons I Learned (So Far) From a Career in B2B Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sales b2bBack to Erica.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [B2B] The Best White Paper on B2B Demand Generation Ever Written!
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business Strategy , Demand Generation , Demand Generation Manager , Find New Customers , Florida , Management best practices , Marketing , Marketing Automation. wrote this a long time ago, and my web site is no longer active.  Sorry.
  • INFLUITIVE B2B  |  MONDAY, NOVEMBER 28, 2016
    [B2B] The Messenger Is The Message: A New Era For B2B Content Marketing
    B2B content marketing as we know it is broken. Only 30% of B2B marketers say their organizations are effective at content marketing, according to the 2016 B2B Content Marketing Benchmark Report.
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [B2B] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    The guide showcases industry leaders and B2B marketing experts, who shared their most helpful tips. When you think about some of the most well-known movies in history – “E.T. the Extra-Terrestrial,” the Indiana Jones series, “Jaws” and “Schindler’s List” – you’ll think of one person: Steven Spielberg. Here are a few tips. Guess.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 28, 2016
    [B2B] This is the week that was in B2B: trendwatching, awards and LifeAfter
    Here are the highlights from the world of B2B and beyond…. Goes to Business 2 Community, with its 7 massive B2B marketing trends for 2017. Best awards do of the week.goes to the annual B2B Marketing Awards. Earnest donned its posh frocks and bow ties, and headed down to the biggest B2B shindig in town. Worth a read.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 26, 2016
    [B2B] A Down Year for Notre Dame
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , BtoB Marketing , Buyer Personas , Leadership Lessons. B2B demand generation B2B lead generation b2b lead generation companies BtoB Marketing Buyer Personas Leadership LessonsWhat do you think? 
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [B2B] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Content Marketing Digital Marketing Infographics B2B B2B lead generation click-through rates CTR demand generation digital marketing google home marketing Search seoAfter all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Those are your donkeys.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 25, 2016
    [B2B] The new Superpowers: CCS Predicts
    5G will all be about the B2B opportunity. To monetise 5G, the operators are going to have to look to B2B and machine-to-machine applications – rather than the consumer. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. By all accounts big, big changes are afoot.
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [B2B] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Google Message Extensions Means Even More Ways to Track PPC Attribution Google has just added message extensions support for their AdWords, and since ActiveDEMAND integrated call tracking supports both calls and text, this means we have yet another way to thoroughly track your marketing spend. Sound too good to be true? Undeniably not.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [B2B] How to Build a Full-Funnel Content Distribution Strategy
    In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Fine Tuning the Content Marketing Distribution for B2B. The answer? Think of it this way. So let’s all be like Google.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [B2B] How to reach your customers at work or at home
    StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. I’ve been thinking about some of the things a marketer could do with this new capability. Access hard-to-reach segments. And the response shot up. Like this post?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 23, 2016
    [B2B] Be Thankful for Account-based Marketing this Holiday Season
    Account-based marketing, or ABM, is what seemingly every B2B marketer has been talking about in 2016. More Than 70% See Real Results from ABM Peter Isaacson, CMO of Demandbase , described it as "the cornerstone of most B2B marketing plans. Revenue. Customer Experience. Marketing Sales Alignment. " Oh that elusive ROI.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [B2B] 3 Things Marketers Can Be Thankful For
    Modern Marketing b2b ConsumerAuthor: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. For our international readers, November is the time of the year when Americans justify devoting an entire day to eating. Touché, my international marketers, touché. What was that?
  • 3D2B  |  TUESDAY, NOVEMBER 22, 2016
    [B2B] How to Build Rapport on a B2B Sales Call
    For you, it’s the difference between a successful B2B sales call and a hang up. This seven-step blueprint will help you open your next B2B sales call on just the right note and build rapport rapidly: . Seven seconds. That’s how quickly busy executives can form an impression about you and the reason for your call. Is that right?
  • BULLDOG SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [B2B] SDTechX Recap: Brick by Brick
    Deciding Whether and How to Outsource Services , Cheri Keith explained that many B2B companies have been increasing their spend on services, driven largely by the fact that it’s expensive to hire and maintain head count. Last week, SiriusDecisions held its second annual Tech Exchange (SDTechX) in downtown Austin. Integration Is the New Black.
  • THE POINT  |  TUESDAY, NOVEMBER 22, 2016
    [B2B] Which Comes First: Lead Nurturing or Inside Sales?
    B2B Marketing Campaign Strategy inside sales Lead Management Lead Nurturing Sales 2.0 For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. Do you agree?”. appeared first on The Point.
  • FATHOM  |  TUESDAY, NOVEMBER 22, 2016
    [B2B] What is Advanced Geo-Fencing Display and Why You Should Use It?
    Scenario #1 : Your organization is considered B2B. Advanced geo-fencing is not the same as geo-targeting…not even close. What is geo-targeting? Geo-targeting or location targeting typically refers to either counties, states/regions, DMAs, cities, counties, or zip codes that your digital advertising campaigns target. So, what’s the big deal?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 22, 2016
    [B2B] 10 New Training Ideas for Your SEO Team
    They customized it with questions around the search industry, the KoMarketing team, the B2B space, and more. 9. B2B Online Marketing Blog KoMarketing Presentations Search Engine OptimizationIt’s the week of Thanksgiving, which means you are without a doubt being bombarded with “Thankful” posts. And that’s ok. Not gonna do it. Kind of.
  • KAPOST  |  TUESDAY, NOVEMBER 22, 2016
    [B2B] Overcoming Common Challenges to Building a Content Operation
    Kapost is fortunate to have partnered with hundreds of the world’s leading B2B marketing organizations in their effort to increase the maturity of their content operations. Organizations that prioritize content transformation in their digital transformation roadmaps and investments will gain a long-term competitive advantage. Risk Assessment.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [B2B] 7 Ways to Improve Your Site’s SEO Game Today
    Digital Marketing b2b ConsumerAuthor: Nate Dame Search engine optimization (SEO) is vital to a good digital marketing strategy: 73% of in-house marketers and 76% of US agencies said SEO provided excellent or good return on investment (ROI). But good, modern SEO also takes time. Users want quality, and Google means to deliver it. Yesterday.
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [B2B] 7 Promotion Tactics to Get Your Content Seen
    It’s completely legit, and most B2B content marketers use it. There’s a terrible truth about content: Most of it will never be seen. With two million blog posts published every day and over 200,000 photos shared on Facebook every minute (not to mention tweets, videos, books, and everything else), there’s no way our audiences can keep up.
  • GREAT B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [B2B] In B2B Marketing, the CFO May Be Your Most Important Customer
    Many B2B marketing managers believe that their primary customer is the Sales VP, or perhaps the end-customer, or even the […]. B2B Marketing Marketing Budget
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [B2B] DIY Account-Based Plays in Three Easy Steps
    buyers typically are involved in a typical B2B deal. We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. But my ABM pitch is going to be a little different from the ones you’ve been hearing over and over.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [B2B] How Your Content Marketing Can Get an Extra Lift From Influencers
    Content Marketing b2b ConsumerAuthor: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. Hollywood has celebrities, fashion has models, and business has its moguls. The internet is no different. Influencers can keep content relevant.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [B2B] Herding cats? The Hidden Costs of Multiple Marketing Tools
    B2B Marketing Integration Marketing Automation integrated marketingThe number and variety of tools marketers can access to reach and work with potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. The flip side? How do you use these tools so they augment each other? Oh, the opportunities!
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [B2B] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    microtrends in a given neighborhood or amongst a given style subset), and B2B brand marketers probably have an idea of where the industry is going based on the questions their customers are asking and the keywords that drive users to their websites and landing pages. Check them out below. Recommended Content: Leading up to the U.S.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [B2B] 5 Trends Shaping the Future of Accounting Marketing
    How Buyer Personas Should Be Incorporated into Your B2B Marketing Strategy The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar. Like it or not, accounting marketing is changing. Any major change in the marketplace, however, brings not only threats but exciting new opportunities, too. No more.
  • FEARLESS COMPETITOR  |  SUNDAY, NOVEMBER 20, 2016
    [B2B] Happy Birthday!
    Filed under: b2b lead generation companies , Blog awards. b2b lead generation companies Blog awardsToday is Sunday, November 20th and today is my birthday.  I’m 57 by the way. Thanks to all my friends and family for their support especially Mark, Mom and all my wonderful sons and former wife and the support of my friends here.
  • EARNEST ABOUT B2B  |  SUNDAY, NOVEMBER 20, 2016
    [B2B] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    In a week that saw fake news in the headlines, even more brands pitch in with their Xmas ads (but not a B2B one in sight) and a novel story about some trick or treaters come to light, there was much to talk about for B2B marketers. And good luck to all B2B marketing awards contenders out there in the week ahead. Worth the read.
  • AVITAGE  |  SATURDAY, NOVEMBER 19, 2016
    [B2B] The B2B Value Sale is Actually Three Distinct Sales
    Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end. See Find vs. Create Sales Opportunities) When I speak with B2B sales professionals they readily acknowledge there are not enough active buyers to meet quotas.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 19, 2016
    [B2B] If you do something, become the best
    Filed under: B2B demand generation , B2B lead generation , BtoB Marketing , Business relationships , Business Strategy. B2B demand generation B2B lead generation BtoB Marketing Business relationships Business StrategyOne goal I have to become the best at what I do.  Hopefully, Mark can help me set it up.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 18, 2016
    [B2B] Oracle Attains Highest Score for Current Offering in The Forrester Wave™: Lead-To-Revenue.
    As a result, more B2B professionals are shifting their focus from implementing basic marketing automation features to offerings that provide sophisticated and advanced functionalities to help them reach their lead-to-revenue goals. Achieving quarterly MQL goals is no longer sufficient for establishing success. categories. Product News
  • LEADERSHIP  |  FRIDAY, NOVEMBER 18, 2016
    [B2B] Interesting Infographics: How to Calculate Your Marketing Budget
    Demand Generation Infographics Lead Generation B2B B2B lead generation budget digital marketing email marketing finance home infographic marketingIt can be tough for a business to work out how much they should be spending on marketing. Let’s check it out. Step 1: Calculating revenue. Step 2: Determine your company size.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 18, 2016
    [B2B] Email Marketing: A Fresh Take From the Experts
    In fact, 93% of B2B marketers reported using email to distribute their content in CMI/ MarketingProf’s B2B Content Marketing: 2017 Benchmarks, The post Email Marketing: A Fresh Take From the Experts appeared first on Opentopic. Email and content are long-time buds. Subscribers are central to building a successful business.
  • HIVE9  |  FRIDAY, NOVEMBER 18, 2016
    [B2B] Blueprint to a Successful B2B Webinar
    Webinars are widely regarded as one of the best tools for conversion that marketers have, and for good reason. In a lot of cases, it’s the touch point that launches prospects from the general lead pool into the category of sales qualified leads or even to the point of purchase. Webinars Hive9
  • KAPOST  |  FRIDAY, NOVEMBER 18, 2016
    [B2B] Why the Customer Experience Starts with Internal Alignment
    Today’s B2B customers want value, proof, and   consistency   across every channel, touchpoint, and interaction with your brand— they want   a consistent customer experience. B2B marketing has come a long, long way. In The dust from the content marketing storm has settled. The reality is that content has saturated the market.
  • BIZIBLE  |  FRIDAY, NOVEMBER 18, 2016
    [B2B] What Do High Performing B2B Marketers Do Differently? [State of Pipeline Marketing Data]
    The State of Pipeline Marketing Report 2016 is filled with dozens of stats and insights about how B2B marketers drive growth. What’s the difference between highly effective marketers and those who are struggling to increase their impact? To see how they differ, we then compared them to the overall average. Marketing Priorities. Conclusion.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [B2B] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    Generally speaking, B2C businesses still have need for content, but it tends to be a different quantity of content or a different depth of content, compared to B2B. Content marketing really seems to be driving a tremendous amount of the buyer’s journey with B2B. Put simply: It’s a complicated time to be a marketer.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [B2B] More Content is Not Always Better – Wise Words from Chris Vandermarel
    How can B2B marketers stand out amidst the noise? Digital B2B marketing has become a very noisy space. A lot of people are trying to say a lot of things, but I can talk a bit about how we get around this at LookBookHQ. Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? Let’s dig in!
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [B2B] 5 Quotes to Recharge Your Marketing
    Modern Marketing b2b ConsumerAuthor: Jessica Minasian Every marketer needs a pick-me-up once in a while, especially around the holidays. From juggling each and every marketing initiative to balancing our personal lives, we can be hard-pressed to find the time to motivate ourselves and keep our engines running. Most people never listen.”
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 18, 2016
    [B2B] How Big Data Marketing Fits in Your ABM Strategy
    Similarly, for the B2B marketer, there’s Account-Based Marketing, or […]. When even the tiniest improvements in sales and marketing strategies mean huge differences in terms of revenue, teams are delving into several new techniques, trying to come up with an advantage. Big Data Marketing lead data
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 17, 2016
    [B2B] 3 Steps to Data Integrity: Lessons in B2B Data Management
    Most enterprises agree that data management and governance is an ongoing issue, and that implementing a comprehensive data strategy is required to in order to stay competitive and to serve customers better.
  • DISCOVERORG  |  THURSDAY, NOVEMBER 17, 2016
    [B2B] Blast Off of the Sales Tech Stack: An Interview with Holger Schulze
    Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication).
  • VIEWPOINT  |  THURSDAY, NOVEMBER 17, 2016
    [B2B] How to Refine Your Sales Methodology
    recommend using ADOPTED as a highly refined methodology to guide the qualification process in today’s complex B2B sales environments. Bob Apollo from Inflexion-Point Strategy Partners recently sent me three whitepapers to review and comment on. ADOPTED stands for: Authority. Decision Criteria. Options. Priority. Timing. Economics. Thank you!
  • TYPE A COMMUNICATIONS  |  THURSDAY, NOVEMBER 17, 2016
    [B2B] Want to Raise Prices? Focus on Storytelling
    Companies – especially B2B – see it as soft. November 17, 2016 by Carla Johnson Storytelling still gets a bad rap. Execs don’t see it as something to do if. read more. Storytelling Carla Johnson Digital Storytelling storytelling Type A Communications
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 17, 2016
    [B2B] 3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
    So let’s explore what you can do to match up your B2B content marketing and SEO, making them into a delicious pairing, the kind you could just gobble up and eat. Because that delicious pairing is synonymous with SEO and B2B content marketing. What areas are you focusing on for your SEO and B2B content marketing in 2017? But how?
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [B2B] 20 Ideas from Power Users to Power Up Your B2B Marketing Automation
    Many B2B marketers are trying to break through the webinar clutter. Marketing Automation b2bAuthor: Zak Pines We’re at an exciting point in the evolution of marketing automation. The insights from these power users can help any marketing automation user, beginner or novice, see rapid returns on their efforts. Data Quality.
  • KEO MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [B2B] KEO Marketing Chosen as a Top Web Designer in Phoenix
    KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been chosen as one of the top web designers in Phoenix Arizona by UpCity.com, an agency that analyzes and ranks the best and most customer-centric digital marketing agencies in metropolitan areas within the United States. Read the case study here.
  • BRAINSHARK  |  THURSDAY, NOVEMBER 17, 2016
    [B2B] B2B Sales Technology: How Are Tech Buyers Investing? – Forrester B2B Marketing 2016
    Last month, I was fortunate to attend Forrester’s B2B Marketing 2016 event in Miami
  • INFLUITIVE B2B  |  WEDNESDAY, NOVEMBER 16, 2016
    [B2B] New Research Reveals Early ABM Success Comes From Existing Accounts
    Demand Generation Marketing Leaders ABM abm best practices ABM campaigns abm metrics account based marketing advocacy marketing B2B advocates b2b customer advocacy B2B marketing b2bmarketingzone combining abm and advocacy customer advocacy customer advocates customer engagement customer marketingAnd a new report shows us why.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [B2B] Webinar: Everything You Need to Know About Contently Live
    B2B marketers know that even the world’s best content won’t drive leads if it lives on an ineffective website. In this webinar, Contently director of sales Steve Peck reveals how Contently Live, a customizable content hub, will drive the lead generation, attention, and revenue that B2B marketers want to show.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [B2B] 4 Ways to Elevate Your Marketing with Great Content
    Laura Ramos, VP & Principal Analyst at Forrester Research, shared some valuable insights in her session, “The Power of Video in Making Your B2B Story Come Alive.” She also shared four key principles of B2B storytelling, which can be applied to B2C as well: Empathy creates trust and deepens relationships. Put customers center-stage.
  • B2B LEAD BLOG  |  WEDNESDAY, NOVEMBER 16, 2016
    [B2B] B2B Lead Generation: It’s a Heart Thing, Not a Head Thing
    A long-assumed-to-be-true theory of B2B marketing is that B2B buyers are a completely different animal than B2C buyers. Big Data Marketing
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [B2B] How Long Does it Take to Get Results from Content Marketing?
    For B2B marketers, LinkedIn is the star for content distribution. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. Content marketing is like cooking. Be patient. Source ).
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [B2B] Is Automation the Right Marketing Solution for You?
    How Hinge Can Help: Your B2B website should be one of your firm’s greatest assets. Related Stories The 7 Marketing Skills Every Professional Services Leader Should Have on their Recruiting Radar The Best Types of Market Research for Professional Services Firms How Buyer Personas Should Be Incorporated into Your B2B Marketing Strategy.
  • KEO MARKETING  |  TUESDAY, NOVEMBER 15, 2016
    [B2B] Five Keys to Hiring a Digital Marketing Agency
    B2B Marketing: Building a strong B2B business through lead generation, lead nurturing, marketing automation and sales support. The digital marketing world is constantly changing due to the emergence of new trends and technologies that are fundamentally changing the way brands reach out to potential customers. Wide Range of Services.
  • RADIUS  |  TUESDAY, NOVEMBER 15, 2016
    [B2B] What Is Customer Segmentation? A No-Frills Guide For Marketers
    The most common challenges facing B2B marketers today is knowing who your customers are, understanding what makes them different, and figuring out how you can get them to convert. B2B Marketing customer segmentation predictive segmentation segment targeting“Marketing to everyone is synonymous with marketing to no one”. McKinsey.
  • ACTIVEDEMAND  |  TUESDAY, NOVEMBER 15, 2016
    [B2B] Conversation Analytics: Calls vs. Good Calls
    B2B Marketing Zone Marketing Tips ActiveDEMAND Call Tracking ActiveDEMAND Corporate Marketer ActiveDEMAND Email Marketer ActiveDEMAND Marketing Automation ActiveDEMAND Small Business Marketer Call Tracking Call Tracking Numbers conversation analytics Integrated Marketing Marketing Automation Software Sales Sales Planning
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [B2B] How We Increased Pipeline 504%
    Now, when individuals search for things like “B2B marketing attribution” Bizible is at the top of the list. Recently, our marketing team ran an opportunity and pipeline analysis report to see how much our organization has improved over the last year. Grew our Content Team 3x (and Hired a Media Manager!). The value of content is undeniable.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 15, 2016
    [B2B] Accelerate Conversions with Clean Data and Relevant Content
    B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. Let’s take a look at what these new features can do. Read more about these new features in our press release. Product News
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [B2B] How to Fix a Broken Lead-Nurturing Strategy
    ” Only one-fifth of B2B marketers consider their lead nurturing efforts to be “very successful” and content effectiveness consistently ranks as a top challenge for marketers. Fifty thousand years ago, a sheet of ice one thousand feet thick sat right on top of the five boroughs. ” Ouch. But is that working?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [B2B] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Numbers behind this trend : According to a study by Seismic and Gatepoint Research , just one in five B2B marketers are currently satisfied with their content management methods.
  • ANNUITAS  |  TUESDAY, NOVEMBER 15, 2016
    [B2B] 5 Essentials To Build A Survey
    Three years ago, we at ANNUITAS wanted to understand the challenges enterprise B2B marketers in demand generation roles were facing. So, we decided to build our own study and then share the data with the B2B market to help us all become better marketers. It’s hard work. A lot of hard work, but worth the effort if you can do it.
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