• SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [B2B] Social Media Marketing: It's Complicated.
    Are they B2B or B2C? 'I work from home part of the week. As a part-time office jockey, when I do turn up I’m relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine). auto, retail, etc)?
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [B2B] Why Everything You Thought You Knew About Bounce Rate Is Wrong
    B2B Web Strategy SEO 'As someone who spends a good deal of time decoding website data in Google Analytics with clients, I also tend to spend a lot of time researching and looking into specific questions I receive. Shocked, I dug more into these metrics, and I realized that there are many common misconceptions surrounding them.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 26, 2014
    [B2B] Content Marketing = Sales $, otherwise, Don’t Do It
    Notre Dame is teaching B2B marketing to the next generation using this content.). 'The award-winning marketing expert, Jeff Ogden of Find New Customer s finds a lot of marketing content on BtoB sellers websites. Some of it is pretty good. Some of it is atrocious. Most BtoB marketing content fails to accomplish that goal. including us).
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [B2B] Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways
    Event Marketing b2b Consumer 'Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. That said, I also had a special mission assigned to me by three very important people–my children.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 26, 2014
    [B2B] How to Start Referral Selling in 5 Steps
    CRM Sales Process B2B Inside Sales Client Management 'Sales Prospecting Perspectives is pleased to bring you a guest blog by Donato Diorio , CEO of RingLead. Referral selling is all about helping you acquire new customers by utilizing a crucial asset: your past and existing customers. Step 1: Build. Step 2: Reach Out. Step 3. in your CRM.
  • VIDYARD  |  TUESDAY, NOVEMBER 25, 2014
    [B2B] This Team’s Conquered The Culture Video. Here’s how.
    Plasticity Labs , a B2B company building a platform that connects employees, increases engagement, and develops the traits of the happiest, highest performing workplaces has pretty much hit the bullseye with their culture videos, released last month. 'Culture. It’s all the buzz. It’s about the people. You’re skeptical, aren’t you? Just watch.
  • 3D2B  |  TUESDAY, NOVEMBER 25, 2014
    [B2B] Step by Step to B2B Appointment Setting Success
    And if you don’t have the time or resources to ferret out the ideal individuals to target in your marketing campaign, you can always outsource this task to a B2B teleservices company. For a free consultation on how to boost your B2B appointment setting success rates, call us now at 718-709-0900 (Americas) / 39 06-978446-20 (EMEA).
  • LEADERSHIP  |  TUESDAY, NOVEMBER 25, 2014
    [B2B] The Evolution of B2B Marketing—Brain to Brain
    Interesting evolutionary spin on B2B marketing! The lines are definitely blurring between B2C and B2B with Brain to Brain being the marriage of the two disciplines. Let’s discuss below what other ways we can incorporate this concept of “Brain-to-Brain” in our B2B lead generation. Target specific personas.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 25, 2014
    [B2B] The Power of the B2B Buyer's Perspective
    You're not looking at the coordination and collaboration that can end this artificial line in the sand that we've made up to divide the two sides of the B2B buying process. 'I keep seeing that statistic - you know - the one that talks about how far through the buying process prospects are before they talk to salespeople. Got it.
  • GREAT B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [B2B] 8 Reasons Why We Fail to Make the B2B Sale
    'I mostly write about B2B marketing issues, but am often asked by my clients to consult on issues related to sales performance. One of my key mantras is that you must have your B2B marketing and sales plans and processes fully aligned. This is why the first objective of B2B marketing is to increase awareness among your target audience.
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 25, 2014
    [B2B] Sharing Our Favorite Campaign Planning Resources
    B2B Lead Generation B2B Marketing Ideas CMO Corner Marketing Tips campaign planning marketing insight marketing programs 'It’s that time of the year. We’re grateful for the year we’re wrapping up, experiences we’ve had and new friends we’ve met along the way.  These leads get nurtured into opportunities.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 25, 2014
    [B2B] I’m Thankful I’m Not Thankful For…
    Earlier this week, thinking back on how much I have to be thankful for this past year, I also realized there are a few things that I’m actually thankful that I’m not thankful for in the world of B2B marketing. 'I’m a nice person [Editor’s Note: she really is], and I’m sure you’re a nice person too. m sure you’ve got a few annoyances as well.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 25, 2014
    [B2B] Six Key Elements of Successful B2B Social Media Strategies
    In order for B2B marketers to create an effective and sustainable strategy in any social media community, here are 6 key elements. If social media is truly meant to be part of broader B2B marketing strategy, start by spending 30 – 45 minutes each day in 15 minute intervals. Lasting B2B Social Media Strategy. Focus.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [B2B] 4 Things You Can Learn From Non-Profit Social Media Success
    Social Media b2b Consumer 'Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. Let’s take a look. 1) Create Customizable Content. 4) Find Partners.
  • ANNUITAS  |  TUESDAY, NOVEMBER 25, 2014
    [B2B] Why Do Marketers Struggle with Content Marketing Effectiveness?
    According to the recent B2B Enterprise Demand Generation Study conducted by ANNUITAS, only 44.3 'Sometimes an answer or solution is so obvious, it is hard to see. Think about the “can’t see the forest through the trees” scenario that mystifies us. What will make your content stand out? What will help you connect with your buyer?
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 25, 2014
    [B2B] 5 principles of Information Architecture & why it matters to marketing
    B2B Marketing Technology 'Humans are ‘informavores’ after all. We need information to survive. What’s all this then? recently attended a day all about Information Architecture (IA) put on by Akendi. The importance to marketing teams is clear to note. IA is the structural design of shared information environments. Key principles of an IA.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [B2B] The 6 Most Common B2B Questions about Twitter
    In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. have seen fantastic results for B2B businesses who establish a presence on Twitter and engage their community. b2b marketing social media twitter SMX is the hashtag for the conferences.
  • ACSELLERANT  |  MONDAY, NOVEMBER 24, 2014
    [B2B] Show the Crocodile Brain ‘Contrast’ to Grab Its Attention
    B2B Content Marketing b2b messaging '“Why is this so different from that? The difference might make it dangerous… or tasty.” Contrast draws the attention of the crocodile brain, which must then pass the information to the neo-cortex for consideration. Contrast […].
  • THE B2B RESEARCH BLOG  |  MONDAY, NOVEMBER 24, 2014
    [B2B] Are B2B agencies adapting quickly enough?
    'Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth.  However, the UK economy is once again growing and this is feeding through to B2B marketing budgets.  For example, digital and content now account for 46% of client-side B2B marketing budgets. 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 24, 2014
    [B2B] 7 Inside Sales Lessons Learned on The Football Field
    In B2B inside sales, there are also quarters, and each quarter counts. Sales Prospecting Coaching B2B Inside Sales B2B Sales Success Working in inside sales, we’re able to rediscover and uncover value from past experiences that help us prospect better. Make the first contact to get the “jitters” out. Keep moving the chains.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 24, 2014
    [B2B] My Review of the book, Enchantment, by Guy Kawasaki
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and is always on the hunt for great ideas from top authors. 'Guy Kawasaki  (click on his name to be on of his 1.43 and I loved this book. want to bring Guy’s earlier book review back so current readers can appreciate this great book.
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 24, 2014
    [B2B] Is Your Customer Self-Service a Porcupine-Making Machine?
    CRM Getting & Losing Business B2B marketing bizmarketer call center call centre customer service Elizabeth Williams linkedin porcupines 'Trade show season is, mercifully, drawing to a close and loading docks across the nation are filled with display booths, crushed foam core signs, dented ballot boxes and damp collateral.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 24, 2014
    [B2B] Lead Nurturing: What it is, and what it is not
    Lead Nurturing: How intent data lifted a B2B email campaign’s CTR 248% and forwarding rate more than 400% [MarketingSherpa case study]. Lead Nurturing B2B business-to-business complex sale content marketing Email marketing relevance We discussed the challenges of communicating what is and isn’t lead nurturing.
  • VIDYARD  |  SUNDAY, NOVEMBER 23, 2014
    [B2B] Top 10 Reasons Why Video Should Take a Leading Role in Your Content Marketing Plan
    Evoking emotion in marketing has been proven to positively impact consumer decision-making, even in  B2B  markets. 'It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. Improved SEO. Of course, that’s when you do it right. Stronger Consumer Attention. Enter: video.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [B2B] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    These predictive capabilities are among the biggest differentiators for Sailthru: predictions and recommendations are oriented to consumer marketing, not B2B lead scoring, and Sailthru doesn’t (yet) allow clients to choose what they wish to predict. Sailthru is a good example. Perhaps I shouldn''t complain. customer profiles. data store.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [B2B] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    We’ve been reporting marketing results for over twenty years, in all types of B2B industries. Marketing Soapbox analytics b2b marketing results 'If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. Contact Jennifer Beever at New Incite today.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 21, 2014
    [B2B] Earnest wins B2B Marketing Agency of the Year Award 2014
    'Earnest clients, people and B2B friends: this one''s for you. Earnest was born five years ago - with a clear mission from day one to chase out the humdrum in B2B marketing. For too long B2B had been seen as a poor cousin to consumer marketing. B2B Marketing Five years on, we''re as passionate as ever about what we do.
  • B2B IDEAS @ WORK  |  FRIDAY, NOVEMBER 21, 2014
    [B2B] Should You Be Building Your Own B2B Marketing App?
    B2B Marketing Inbound Marketing B2B Inbound Marketing mobile marketing B2B best practices 'Have you heard? Kim Kardashian created an app. It''s called Hollywood and, as of today, it''s been downloaded more than 250,000 times from iTunes® and over 420,000 from the Google Play™ store. How many apps do we really need?
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 21, 2014
    [B2B] 2015 Planning: 9 Webinars to Help
    B2B Content Marketing Trends – Survey Results and Analysis. B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Lead Scoring Marketing Automation Marketing Tips marketing insight webinar marketing 'Happy Friday!  Marketing Trends for 2015. Why You Need To Be a Modern Marketer.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [B2B] Top 8 Reasons You Need to Include Call Analytics in Your Reporting
    For B2B companies, it is more likely that call volume jumps on Monday mornings. 'Marketing is all about the numbers: everything needs to be quantifiable. Today’s CMOs are fighting harder than ever to prove their worth, and are doing so by showing how marketing campaigns are translating into revenue. The key here is to track every interaction.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 21, 2014
    [B2B] Interesting Infographics: The Road to Success through Paid Social Amplification
    'We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. Is it worth it to use social ads to amplify our message and if so, how effective is it in the lead generation process? How can you be heard in all that noise?
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 21, 2014
    [B2B] New Research Says Documenting Your Content Strategy is Critical
    That’s the key takeaway from the fifth annual B2B Content Marketing 2015: Benchmarks, Budgets, and Trends—North America , a joint effort by Content Marketing Institute (CMI) and MarketingProfs that surveys marketers on how they use content as part of the marketing mix. For comparison, when asked the same question last year (i.e., Learn More.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [B2B] 29 Charts & Stats on What Matters Most to Marketers Right Now
    10) Both B2B and B2C companies are most focused on projects relating to blogging, growing SEO, and distributing/amplifying content. 14) Half of marketers across B2B, B2C, and nonprofit sectors rank inbound as their primary lead source, exceeding the average of all other channels combined. 'The best marketers I know are curious.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] 10 Tips for Creating an Effective B2B Landing Page
    Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] How to Effectively Use E-mail Marketing to Increase ROI
    recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Today's internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • NETLINE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] Everyday Data
    CRM Intelligence customer intelligence Data Marketing Intelligence Sales Data Sales Intelligence b2b sales analytics Business Data enterprise selling tools sales analytics sales big data sales insights Selling Tools 'Note: Today’s guest post is another in a series provide […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] Should CTR be a Key Performance Indicator for B2B Advertisers?
    In B2B paid search, it is not about bringing in a large volume of traffic, rather it’s about bringing in highly qualified traffic. B2B Online Marketing Blog Search Engine Advertising 'Click-through rate  (CTR), very simply, is the number of clicks your ads have received divided by the number of total impressions. In Summary.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] Let the market view in
    B2B Marketing Influencer Marketing Internet Marketing Mobile Marketing Social Media Marketing competive assessment Facebook Market insights market research marketing marketing communications social listening social tools Target audience 'There have always been marketers who rely on subjective data and unsubstantiated hypotheses.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] 7 Questions to Ask Before Creating a Video Campaign
    Digital Marketing b2b Consumer 'Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! However, setting up a video campaign doesn’t have to be difficult. What are your goals and expectations? Who’s your target audience?
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] Why Don’t We Market To Our Customers?
    In my work with many large enterprise B2B organizations, I find this is the case more often than not. '* This post first ran in July 2014. With end of year around the corner, don’t forget about your customers. They should always play a part in your Demand Generation Strategy. Lack of Data Governance. Lack of Demand Generation Focus.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    'My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Lead Generation LinkedIn b2b social media lead generation linkedin social selling Tom Skotidas
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [B2B] Lead Scoring Strategies for Agencies: Best Practices
    Arming – and aiming – sales is the primary job of a B2B marketing team.” 'How can agencies help businesses develop lead scoring strategies that get results? To find out, I talked to Sam Boush, President of Lead Lizard, a marketing automation agency (and Act-On partner ) based in Portland, Oregon.  They also have a great logo.) Going Negative.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [B2B] How to Do Competitive Analysis in a Crowded Industry
    One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). Marketing Planning b2b digital marketing plan research results Contact New Incite today.
  • BEYOND  |  WEDNESDAY, NOVEMBER 19, 2014
    [B2B] Who are you really selling to?
    'Some people don''t refer to it as B2B, but B2B2B2B2B2C. At the end of the chain, there is a user. However, there is a long line of people in the approval process who fall into the ‘B’ category
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [B2B] 10 Commandments of Social Media For B2B
    Social Media for B2B is quite a bit different from B2C. 'As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. When creating your calendar make sure to detail when content (i.e. Social Media
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [B2B] Creating Sales Funnel Content for Manufacturing Marketing
    For B2B industries such as manufacturing, the sales funnel can be a longer process than the B2C sales funnel. Plus, in the traditional B2B sales funnel, contact with a salesman was necessary at an early stage. Content Marketing Manufacturing B2B / Technology blog content content strategy Online Marketing Engage. Capture.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [B2B] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    Building strong client relationships is perhaps one of the most important things that any marketer can accomplish, especially given the increasing importance of having a popular and well-known brand in today’s cluttered B2B landscape. The marketing department can help unify a B2B organization internally. Branding For Unity.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [B2B] The Content Marketing Word Of The Year?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. 'Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” Native advertising. Storytelling.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [B2B] Has technology made marketing easier and better, or just faster?
    81% of B2B buyers say that they begin their purchase with a web search and so may already know your brand before you know them. for more advice on campaign planning, download our free guide to planning a B2B campaign (below). B2B Marketing Technology 'Technology and data allow us to get our marketing right. Take time to plan.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] New Interactive Marketing Tool Platform to Better Articulate and Quantify Value to Prospects
    According to SiriusDecisions, the average B2B buyer receives 32% more marketing campaigns than just 2 years ago. Alinean B2B interactive marketing B2b marketing challenger marketing content marketing Pisello SiriusDecisions Value Marketing ValueStory Learn more about the latest ValueStory Cloud at: [link].
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] The Modern Customer Interaction
    B2B b2b sales customer 2.0 'Note: Today’s guest post is the first in a three-part s […]. CRM Intelligence Customer Success Relationship Management Sales 2.0 customer strategy customer success Enterprise 2.0 socialprise
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Software Advice’s recently released 2014 B2B Demand Generation Benchmark report  revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    Prospects, especially in the B2B area, are demanding that messaging be highly relevant and that it must add significant value or it will be ignored, rejected and shut off. The same is also true in the B2C area but B2B is particularly plagued by a ton of noise. It remains one of the top posts on my blog. What’s even better? It’s free!
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] Database Marketing, Going Back to Basics for the New Year, Part 2
    B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Marketing Tips 'Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. We’re being careful to mark these different groups so we can make big moves at once.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. Share on prominent B2B social media sites. Write helpful content. No, no, no! Good luck!
  • EARNEST ABOUT B2B  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] This is the week that was: The science of Christmas charm
    'The one and only b2b round up. As we shine our shoes for the impending B2B Awards , here are some of the best ideas and insights we have stumbled across this week. With the B2B awards just around the corner, we thought it was high time to start shouting about some of the great work we have done over the last year. Have a read.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    In the B2B world, buying decisions (especially highly considered purchases) are made by a buying committee rather than a single individual. About  Amanda Kahlow, CEO & Founder, 6Sense: Amanda Kahlow is passionate about bringing the power of predictive marketing and sales intelligence to B2B enterprise and mid-market companies.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] Perfecting the Art & Science of Engagement Marketing at Panasonic
    If you have the same impression, you’d be just as surprised as I to learn that over 70% of Panasonic’s revenue stream actually comes from their B2B business – selling automotive & industrial systems, high end projectors, electric batteries, inflight entertainment systems, etc. A: How do you measure your success? These are big numbers.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides , including the B2B marketing automation vendor selection tool, the VEST report. He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides, including the B2B marketing.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [B2B] 8 Ways to Get More Value from Your Next Trade Show
    In fact, according to the Content Marketing Institute , 76% of best-in-class B2B marketers rate in-person events as one of the most effective tactics for generating leads. 'Trade shows can be valuable investments that get your brand in front of hundreds – and sometimes thousands – of prospects. Pick a target. Prepare your answers.
  • VIDYARD  |  MONDAY, NOVEMBER 17, 2014
    [B2B] Move Prospects Through the Buying Process with Video
    However, despite this creative freedom, it would seem that the large majority of B2B video communications typically focus on the same pool of video content types. The main thing is not to be boring, after all who said B2B videos couldn’t be funny or entertaining? Diversifying your Video Output. Think Outside the Player.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [B2B] 3 Big trends converging for big branding opportunities
    Agile Marketing B2B Marketing Content Marketing Influencer Marketing Internet Marketing Offline Marketing Outreach Marketing Public Relations Reputation Management Social Business Social Media Marketing Viral Marketing brand images cause related Future trends millenials re-branding One of their most important values is social responsibility.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [B2B] [Infographic] The 3 Rs of Content Marketing
    Content Marketing Modern B2B Marketing b2b Consumer 'Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion.
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 17, 2014
    [B2B] Eight Rules for Lead Generation Events
    Getting & Losing Business Trade Shows B2B marketing bizmarketer Elizabeth Williams events getting the business give-aways linkedin Obligation Ball trade shows 'Here is what I found while I was tidying up my Evernote the other day: I feel a cold darkness about to descend. Rule 1: Use an experienced event manager. In person.  See Rule 1.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [B2B] The Top 200 Content Marketing Brands And Influencers
    published my own list of top B2B Marketer Influencers based partly on a subjective list of people I admire in the space. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. ” on the topic. Twitter Handle. PageRank (Normalised). 56.56.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [B2B] 26 Ways to Promote Your Blog Post
    These aren’t appropriate for everyone, but if you’re in the B2B market, it may be something you should try. 'Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Now the work starts. Just kidding … but only a little. 50/50 Post Creation and Promotion. Yikes!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [B2B] Five 2015 digital marketing trends for your consideration
    Augmented Reality B2B and social media Big Data and Analytics economics of social media facebook futurist Google techologies innovation Pinterest Technology Twitter 2015 digital marketing trends content shock Facebook marketing google glass 'It’s a popular time to look into the crystal ball for the next year and make a few predictions.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 17, 2014
    [B2B] Lead Nurturing: You can’t automate trust
    Email Marketing: The importance of lead nurturing in the complex B2B sale [More from the blogs]. B2B How-To: 5 lead nurturing tactics to get from lead gen to sales-qualified [MarketingSherpa how-to]. As you might guess, we both experienced lead nurturing follow-up after those visits. It was fast. How could they help me right now?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [B2B] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    'When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Rego has shown me a couple of approaches over the past few years, none of which quite worked out. But when we saw each other at Dreamforce last month, it seemed he had settled on a keeper.
  • THE B2B RESEARCH BLOG  |  SUNDAY, NOVEMBER 16, 2014
    [B2B] B2B market research – 10 unique features
    'Is B2B market research really that different from B2C?  In this blog post Circle’s Andrew Dalglish explores the 10 key differences that make B2B research unique. There are fundamental differences between B2C and B2B markets.  That’s why most B2B researchers are ‘methodology neutral’ and skilled in many approaches.
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 14, 2014
    [B2B] Database Marketing, Going Back to Basics for the New Year
    B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Marketing Tips Sales and Marketing Tips target market marketing targeted marketing Now we have to figure out how to best tag this list so we can do some analysis on what we’re working with. Period.  We want quality. Upcoming event or webinar?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 14, 2014
    [B2B] 3 Things Inside Sales Reps Can Learn from Olivia Pope of 'Scandal'
    Here are some sales prospecting methods I''ve learned from Olivia Pope that have helped me when B2B prospecting. Sales Tools Sales Prospecting Lead Qualification B2B Inside Sales 'Sales Prospecting Perspectives is pleased to bring you a post from Michaela Cheevers , Business Development Representative at AG Salesworks.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [B2B] Spinning stories for superior sales
    B2B companies can create emotional connections, too. 'Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? It’s painful just to think about trying to get him to sit still for 5 minutes. This may explain why cultures create myths to explain their worlds. Everything, actually. Stories excite us.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [B2B] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    About the Samantha Stone:  I’m a fast growth, B2B marketing junkie, mother of four high energy boys and wannabe gourmet chef. 'How many times have you been in a meeting when a sales person has a brilliant idea for a new sales tool; only that tool was exactly what you published 3 months ago and he simply ignored it? August, 2014. July, 2014.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [B2B] Top Ten Guests on Marketing Made Simple TV
    Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. tweet on content marketing, B2B copywriting, social media, tech marketing. 'Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com /  . Daniel H.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [B2B] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    'Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.
  • AVITAGE  |  THURSDAY, NOVEMBER 13, 2014
    [B2B] Business Trends Indicate Need for Enterprise Content Strategy and Operations Management
    Many B2B executives and their organizations are not innovating fast enough to capitalize on the competitive advantages available to early movers. To meet new requirements, challenges and business imperatives, enterprises must embrace a new content (digital) mindset.
  • B2B IDEAS @ WORK  |  THURSDAY, NOVEMBER 13, 2014
    [B2B] B2B Marketing: What Story Will You Tell?
    'In B2B marketing, we have several goals. B2B Marketing B2B content marketing storytelling Some of our key targets include creating awareness, building a brand, ensuring customer retention and generating loyalty. But how do we accomplish those objectives? According to content marketing experts, we need to become storytellers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [B2B] 20 Tools We are Thankful for as B2B Online Marketers
    'With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. Enjoy! Evernote. What Is It?:  Why We Are Thankful:  Evernote has allowed (some) of us to ditch our old-school yellow notepads.
  • ANNUITAS  |  THURSDAY, NOVEMBER 13, 2014
    [B2B] A Call for Marketing Enablement
    'ANNUITAS recently published a B2B Enterprise Demand Generation Survey. Among the many insights that came from the study, there were two in particular that stood out from the others in terms of the ability for B2B marketers to perform at a high level within their roles. Only 2.8% said effective. rated themselves as unskilled.
  • ACSELLERANT  |  THURSDAY, NOVEMBER 13, 2014
    [B2B] Marketing Lessons from the Ebola Crisis
    Business Story Marketing Visual B2B Stories b2b messaging 'I’ll get to Ebola in a minute. In my last post I described the neural functions that determine whether information will be filtered out by the brain stem (aka ‘crocodile brain’), or will be considered important enough to be passed on to the neocortex for consideration.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [B2B] One Simple Secret for Getting Your First 100 Trial Customers
    Digital Marketing b2b Consumer 'Author: Ahmet Arslan So you’ve got your startup company’s website up-and-running. You are finalizing the details of your products and services, and you’re even getting pretty good traffic to your website through your online marketing , SEO and advertising efforts. What’s the problem? Retarget. Click Here!”
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 13, 2014
    [B2B] 9 Steps to Highly Productive B2B Lead Generation
    78% of B2B marketers say lead generation is their biggest challenge. 'The challenge of generating high-quality leads looms large in front of business-to-business marketers today. Just like any other large problem, the best way to address this is to break the process down into bite-size pieces rather than trying to digest it all at once.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 13, 2014
    [B2B] The Biggest Mistakes Marketers Make Buying Technology: David Raab and Atri Chatterjee Discuss
    He’s the author of The Marketing Performance Measurement Toolkit, and the Raab Association’s reports and guides , including the B2B marketing automation vendor selection tool, the VEST report. 'Editor’s Note: David Raab has thirty years’ experience as a marketer, consultant, speaker, and analyst. To me, that’s bad requirements.
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