• VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [B2B] Top 3 Tips for Optimizing Social Advertising on Facebook
    Our white paper, B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads , is a great resource to use as you continue learning. 'Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B in 2010 to $8.3B in 2015. Advertising within news feeds.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [B2B] Grow Your B2B Audience by Considering Size, Engagement and Value
    had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. B2B marketers approach social content, and even all of their marketing, from a persona-based perspective. 'Jeffrey K.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [B2B] Competing With Content Marketing: 7 Steps to Success [Infographic]
    It''s predicted that 60% of B2C marketers and 54% of B2B marketers are increasing their spend in content. 'If you''re already embracing inbound marketing tactics to grow your business, you won''t be surprised to hear that other marketers are continuing to shift more budget and resources toward content.
  • 3D2B  |  WEDNESDAY, APRIL 16, 2014
    [B2B] How to Cut Your Marketing Cost-Per-Sale
    'Much attention is paid to the cost per lead in B2B lead generation. However, what’s more important is the cost per sale. After all, that’s the outcome you’re seeking.  . Let’s say a company sells technology solutions to operations managers. The company shares these leads with its sales people based on their territories. Lead Qualification
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [B2B] 21 Vital Mobile Marketing Facts and Statistics for 2014
    And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. Currently, about half of B2B vendors sell through mobile (including stores and applications), while 3 in 4 respondents plan to offer mobile commerce by the end of 2014. and 71 million tablets.
  • THE POINT  |  WEDNESDAY, APRIL 16, 2014
    [B2B] New Marketing Automation Buyer’s Guide Offers Valuable Advice
    B2B Marketing Campaign Planning Demand Generation Lead Management Lead Nurturing Marketing Automation Marketo Act-On Captora hubspot marketing automation agency marketing automation buyer''s guide marketing automation consultant marketing automation tips marketo Marketo agency Marketo consultant Marketo partner trustradius
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [B2B] Fixing Your Sucky Website Step Three: The End Game
    Ad Agencies Websites ad agency B2B marketing bizmarketer consultants Elizabeth Williams Hand-Wringers Keebler Elves linkedin website 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. Step Two had us updating images and fixing navigational dead ends.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 15, 2014
    [B2B] Cut Through the Red Tape of Consensus for B2B Buying Decisions
    'This headline caught my eye - 53 Percent of B2B Fortune 500 Companies Use Marketing Automation - so I clicked through to read it. When I think of red tape, what I think about immediately for a B2B complex sale - and marketing automation is definitely complex - I think about consensus. But are B2B marketers tackling this? agree.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 15, 2014
    [B2B] How to Find Elusive B2B Buyers
    Few people appreciate overly aggressive marketers and sales people, and because of this fact, B2B prospects are becoming quite good at hiding from persistent marketers. Noted B2B marketer Christine Crandell wrote an interesting article  on this subject in Forbes Magazine. B2B B2B Buyer B2B Marketer B2B Prospects B2B Marketers
  • THE ROI GUY  |  TUESDAY, APRIL 15, 2014
    [B2B] Interview: Guided Selling with Storytelling, Insights and Financial Justification
    There are now 43% more stakeholders involved in each decision, with up to 10 involved in typical large (>$500K) B2B purchase decisions. 'An interview with Dario Priolo, Chief Strategy Officer for Richardson, a leading training and sales effectiveness firm. Indeed. First you need to ignite the buying journey. Where do you get the content?
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 15, 2014
    [B2B] Why eMagine Considers WordPress the best in the CMS Race
    Time passed and we listened to what was going on in the B2B space and we listened to what our clients were demanding to dictate out next steps – which were to utilize WordPress for new projects – about 18 months – 2 years ago. So, we developed our own CMS (called EZedit). Not anymore. Courtesy of Datanyze ([link].
  • LEADERSHIP  |  TUESDAY, APRIL 15, 2014
    [B2B] What’s Your B2B Marketing Mission?
    As B2B marketers we often have lofty ideals and mission statements that frame the walls of our offices. Tips for B2B Marketers…in the Trail of Musk. For us B2B marketers, these tips are worth their weight in gold; if we can make a firm resolve to implement them into the way we do business every day, day after day.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [B2B] B2B social media – a two horse race?
    The average B2B marketing department spends 17% of their time on it. And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [B2B] Remember LinkedIn for social media marketing
    B2B Marketing Internet Marketing CardMunch Facebook Google IPhone linkedin pinterest Slideshare twitter 'Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name.
  • ACSELLERANT  |  TUESDAY, APRIL 15, 2014
    [B2B] How to Get Your C-Suite Targeted Videos Seen by Your C-Suite Targets
    B2B Video Content Marketing C-Suite Message Development Visual B2B stories b2b video content marketing visual b2b storytelling 'In the last blog post I covered why video is the best vehicle for C-suite consumption of your marketing message – what the content should be and how to produce a video they’ll watch.
  • 3D2B  |  MONDAY, APRIL 14, 2014
    [B2B] Quick Tips to Make Sure the Best B2B Leads Don’t Get Lost in the Marketing/Sales Void
    'To make sure you don’t lose your best B2B lead generation efforts when you hand them over to sales, you need to start by clearly defining what a good lead is. Both sales and marketing should agree on this definition. Define a Good Lead. Sales people would, of course, like marketing to fuel their sales funnel with ready-to-buy leads.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [B2B] How to Unlock the Lead Generation Power of Your B2B Website
    'Artillery B2B Marketing Blog > The Forward Observer Not generating enough leads on your website? Don''t get angry: Include these powerful things and your B2B lead generation can be an unstoppable force. But the truth is there are lots of companies that aren’t quite there yet. You might even need to have some online and even (gasp!)
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [B2B] The End Game: How to Create Opportunities Early In Inside Sales
    In their research, B2B prospects may find you are a respectful thought leader on the social media they visit most. Jigsaw is also a community of millions of B2B decision makers; a continuously updated and most importantly accurate place for data, it includes all company information you may need when building your pipeline.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [B2B] How to build brand trust – 4 essential steps
    This model can be effectively applied to any situation that requires a new thinking and a true transformation  – for small to large companies, cross border expansion involving diverse cultures, corporate leadership, and of course all products and services, B2C or B2B.  'What??  You’re kidding!!  You just can’t trust anyone anymore!! Too
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [B2B] 83 Exceptional Social Media and Marketing Statistics for 2014
    2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? B2B Marketing ). B2B Marketing Stats. Consumerization of B2B marketing?
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 14, 2014
    [B2B] Lead Qualification: Webinar marketing strategy boosts conversion 500%
    Content Marketing: Your questions on B2B online lead gen, metrics, content from SMEs and more. 'Tweet Providing relevant and valuable content in webinars is key to a successful strategy. But for Adobe, while the content was there, the strategy was not. We did a lot of work to look at that one-off strategy. You might also like.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, APRIL 12, 2014
    [B2B] Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)
    Conferences Marketing b2b marketing Customer Segmentation Event Marketing Strategy Hillary Clinton Innovation Technology lead generation lead management marketing marketo Marketo Marketing Nation Summit 'We always aim to participate in the industry at multiple levels. Basically, we saw […].
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [B2B] How Can Content Marketing Generate Leads?
    Creative content will increase your brand awareness beyond old fashioned SEO, providing subtle answers to consumer questions about your B2B opportunities. 'Content marketing is in essence, the creation of content to promote your brand. How Does Content Marketing Work? Some specific examples of these items might include: . Rate Calculators.
  • SYNECORE  |  SATURDAY, APRIL 12, 2014
    [B2B] 7 Inspiring Examples of Parallax Scrolling Websites
    Whether it’s B2B or B2C, this design effect provides a great platform for brands to tell their stories and keep users engaged. 'The Parallax scrolling effect is taking the web world by storm as one of the top web design trends of 2014. Across the web, we’re seeing it pop up on just about every type of website. Sony: Be Moved. Rimmel London.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [B2B] How to Grow Your Email Contacts Organically
    About half of B2B companies spend at least 10% of their marketing budgets on email, and email marketing’s ROI has been found to be 127%. 'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. In other words, for every $1 you put into email marketing, you can expect to get $1.27
  • PAUL GILLIN  |  FRIDAY, APRIL 11, 2014
    [B2B] Marketo Tells How to Use Social Media for Lead Generation
    Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. B2B Content Marketing Social Media Marketo 'I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [B2B] Marketing Trend Watch: 2014 Planning Survey
    To get to the heart of this issue, Marketo recently ran a survey of nearly 500 marketing professionals (from both the B2B and consumer marketing space), diving deep into the latest trends, tactics, and techniques being used to plan marketing programs today. Running Multi-Channel Marketing Programs. Where should you invest your budget?
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [B2B] Why Search Volume Doesn't Matter as Much as You Think
    Let''s say you''re a B2B business selling analytics software for marketers. 'Search volume calculates the numbers of times a keyword is searched for in a particular search engine. Previously, it was the marketer''s go-to metric to figure out what keywords would be the best to optimize around. Things That Matter More Than Search Volume.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [B2B] 7 Tips for Creating a Home Page that Establishes Trust
    When buyers get to a website home page, they automatically look for Products and Services — as you can see in the data chart taken from the 2014 B2B Website Usability Report that KoMarketing Associates and I published in March. B2B Web Marketing 2014 B2B Web Usability Report Semantic Search Make it easy to contact you.
  • ANNUITAS GROUP  |  THURSDAY, APRIL 10, 2014
    [B2B] 5 Mistakes Companies Make When Automating Their Marketing
    The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers  to be more strategic in driving demand for their organizations. recent Forrester study showed that of 25 different tactics listed, B2B organizations are using on average 15 different tactics in their demand generation mix.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [B2B] 5 Insightful B2B Content Marketing Strategy Videos
    B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility. While there may not be a clearly defined blueprint for success, there are several resources on today’s web that can assist B2B content marketers in crafting a successful strategy. Enjoy!
  • ACSELLERANT  |  THURSDAY, APRIL 10, 2014
    [B2B] Messaging and Visual Storytelling Custom Built for the C-Suite
    Business Story Marketing C-Suite Message Development b2b video content marketing visual b2b storytelling 'Targeting the C-suite with video is a way to gain mind share with decision makers early in their buy cycle (maybe even before they know they have a problem you can solve). How do you develop messaging that gets them thinking?
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [B2B] How to Use Your Sales Team to Create Better Buyer Personas
    Many B2B marketers, however, either haven’t developed personas, or have ineffective ones that aren’t being used. 'Buyer personas, which model the personalities, behaviors, motivations and pain points of potential customers, can be a useful tool for shaping your company’s marketing strategies. Here’s what I found. How much does it cost?
  • EMAGAZINE B2B BLOG  |  THURSDAY, APRIL 10, 2014
    [B2B] Heartbleed Bug – What is it and should you be worried?
    B2B Web Strategy 'In an effort to stay on top of breaking news, eMagine team members Alex Jankuv and Leah McNaughton share their perspective on the recent news, and the steps eMagine has taken to secure their client’s information: What is Heartbleed? Who is affected by Heartbleed and how bad is it? Is there any good news?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [B2B] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Most Dramatic Business Impact–B2B Small/Medium Business. Most Dramatic Business Impact–B2B Enterprise. 'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. We featured demos of our newest product advancements and even had some of our Customer Champions on hand to answer questions.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [B2B] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    'Employees at B2B companies know that LinkedIn is the B2B network. LinkedIn Social Networks B2B Social Media linkedin personal branding social prospecting It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation.
  • 3D2B  |  THURSDAY, APRIL 10, 2014
    [B2B] How to Avoid the Black Hole of Sales Leads
    Just as a black hole’s gravitational force sucks in all matter and light, so too in the B2B universe, our prospective sales disappear when we pass volumes of unqualified leads along to the sales force. 'Are Sales Driven by Numbers or Quality? But choose the wrong metaphor and you can be headed for trouble. Is it simply lost?”.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [B2B] Needs-Based Marketing for Executive Buyers Today
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Cari Zoch , Marketing Manager at Avention , a company that offers real-time, actionable B2B data to deliver 21st century business info, solutions for sales, marketing and research. It’s no secret that the buyer’s journey has changed. 1) Focus on the right market.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 9, 2014
    [B2B] The top 10 tricks for sales lead generation
    This fast-paced session introduces the top techniques for B2B lead generation today, from calculating the right number of leads required and setting qualification criteria, to managing lead tracking and reporting. The single best offer strategy in B2B marketing today; plus other offers that motivate action. Ruth P.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [B2B] 29 Signs Your Business Is Not Ready For Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post 29 Signs Your Business Is Not Ready For Content Marketing appeared first on B2B Marketing Insider. 'How do you know your business is ready for content marketing?
  • ANNUITAS GROUP  |  TUESDAY, APRIL 8, 2014
    [B2B] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    The time, resources and money necessary to grow a B2B marketing database can be staggering. 'I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. 2) Compel them to convert earlier in the buying cycle. What has driven rise of Amazon? Netflix? It is, of course, data.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [B2B] How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]
    How Use Storytelling to Cut Through the B2B Content Clutter. 'The internet is a busy, busy place. Every day people all over the world are publishing more and more content -- and somehow you''ve got to make your content stand out from it the rest. Luckily, there are lots of ways you can try to get noticed online. Tweetable Takeaways.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 8, 2014
    [B2B] NOW LIVE: The 1st InsideView B2B Marketing Influencers List [Infographic]
    'Late last year, InsideView launched its newest suite of products to arm B2B marketers with CRM Intelligence for the game of revenue marketing. Conferences Marketing B2B b2b marketing Content Marketing Inbound Marketing marketing Marketing Infographic marketo Marketo Marketing Nation Summit social selling
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 8, 2014
    [B2B] B2B Marketers Need a Fresh Perspective
    'In response to my last post, Product is Not the Hero of a B2B Company’s Story, Michael Webb asked a great question. Product is Not the Hero of a B2B Company's Story ). Crossing the Chasm: The new Obstacle for B2B Buyers ). Is Your B2B Content Just a Pt Stop? ). " of the things you've written about?
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [B2B] Getting Started with Content Marketing Strategy in 5 Easy Steps
    If you are a B2B software company, you want to get more people to request demos, trials, and licenses for your software. 'It isn’t hard to find information these days about taking your content marketing to the next level. Where do you actually begin? First, let’s define content marketing. Conversion rates. Do they love ice cream?
  • LEADERSHIP  |  TUESDAY, APRIL 8, 2014
    [B2B] Spring Clean B2B Lead Generation in 5 Easy Steps
    You already know the essentials of spring cleaning your B2B lead generation : cleanse your leads database. While you are at it, download one of our free e-booklets including “ 13 B2B Lead Generation Mistakes You’ve Made. What are some of the key B2B lead generation spring cleaning tasks on hand for your organization this year?
  • ANNUITAS GROUP  |  TUESDAY, APRIL 8, 2014
    [B2B] Marketers May Just Be Their Own Roadblock to Reinvention
    The fundamental issue with this is that B2B buyers haves already reinvented themselves and the longer marketers take to figure things out, the more disconnected they become from the buyer.  Add in the growing number of people involved in a typical B2B buying cycle and it gets even more complex.  Quite the disconnect!
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 8, 2014
    [B2B] How Does Social Media Impact a B-to-B Purchase?
    recently read a post by Heidi Cohen,  B2B Purchase Process 2014: What You Need to Know , that highlights findings from the DemandGen’s 2014 B2B buyers behavior survey. 'B-to-B purchases are usually more complex and the selling cycles are longer with multiple decision makers in the mix.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [B2B] 21 Fantastic Facebook Marketing Guides
    On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. ” Does Facebook Work for B2B Lead Generation? 'Many (most?)
  • B2B VOICES  |  TUESDAY, APRIL 8, 2014
    [B2B] Five Years of B2B Voices
    We’ve looked at topics such as SXSW , social networks , real-time B2B , strategy , reviewed books , content , content curation  and blogging. Best of all, there have been many new relationships forged and discussions about B2B topics online and in person with so many people. 'Five years ago we launched this blog.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [B2B] 70 New (Really) Marketing Automation Stats
    B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). Buyer Zone, The State of B2B Lead Generation 2013 Report , Aug 2013). Not at all.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [B2B] 70 New (Really) Marketing Automation Stats
    B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%. 25% of Fortune 500 B2B companies have adopted marketing automation. ClickZ, Fortune 500 B2B Adoption of Marketing Tools study , Feb 2013). Buyer Zone, The State of B2B Lead Generation 2013 Report , Aug 2013). Not at all.
  • 3D2B  |  TUESDAY, APRIL 8, 2014
    [B2B] How to Win Appointments With B2B Decision Makers
    B2B decision makers will only be willing to open the door if you can help them to solve their problems and meet their objectives. 'Business-to-business appointment setting is essential because you need to get in front of decision makers to grow your business. Define Your Offering. Give, Don’t Take. Befriend the Admin. Listen and Learn.
  • EARNEST ABOUT B2B  |  MONDAY, APRIL 7, 2014
    [B2B] Behavioural Economics in B2B Marketing
    As B2B marketers, we’re in the business of persuasion. Today, B2B marketers can start taking advantage using many of the key behavioural frameworks available. Behavioural economics is set to change what b2b marketers do, and how we do it. Behavioural Economics in B2B Marketing from Earnest. So far, so good. Right?
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [B2B] B2B Websites: How To Generate More Leads
    'Artillery B2B Marketing Blog > The Forward Observer Worried that your website''s not catching more leads? Breaking News : A lot of B2B companies are not generating leads from their websites. While this may be surprising to many in the B2B marketing world, it’s true. Don''t be. Lots of companies are in the same boat.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [B2B] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    'There are a number of ways B2B companies can make their advertisements more effective. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for. It Sitelink Requirements.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [B2B] 5 Tips to Market Your Event Using Social Media
    Download our white paper, B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads. 'Last week we joined Chicago women-centric tech organization Ms. We came away with some solid takeaways that you can hopefully use to better handle your next event. Not Every Event Is ‘Real’. Make Use of Images and Visuals. Use bit.ly
  • ACSELLERANT  |  MONDAY, APRIL 7, 2014
    [B2B] Leapfrog Your Competition – Sell Directly to the C-Suite
    Suite Message Development Video Marketing Strategy b2b messaging b2b video content marketing 'According to IDC Research, 80% of buying decisions are controlled, validated and justified by senior executives – the C-suite and VPs of functional areas. If successful there, they climb the corporate ladder toward the ultimate decision-maker.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [B2B] Content Marketing Must Focus On Customer Value
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Content Marketing Must Focus On Customer Value appeared first on B2B Marketing Insider. That is according to a March 2014  report by Forrester Research, Inc., Content Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 7, 2014
    [B2B] Lead Generation: The power of copy
    In today’s B2B Lead Roundtable Blog post, we’ll take a look at how a one small tweak to the copy on a lead generation page increased conversion and what we can learn from the results. B2B Lead Gen: A/B split test helps increase quote requests 262% [More from the blogs]. 'Tweet Words matter. Words inspire. Words are influence.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [B2B] Internet Marketing Strategy Articles for the Week of March 31, 2014
    How B2B Buyers Consume Vendor Content (MarketingProfs). 'Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. The cost of bad data: stats (eConsultancy). THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). What is search jacking and how can it hurt your brand? grow}). How the Inc.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [B2B] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    'For many B2B companies, just simply having a blog at all has been a huge accomplishment. In KoMarketing’s 2014 B2B Web Usability Report  , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Email Newsletters. Tutorial Library. Glossary. Toolkits. Demos.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 4, 2014
    [B2B] Why Inbound Vs. Outbound Marketing is the Wrong Question
    The most effective B2B marketing programs in play today actively manage allbound campaigns and regularly balance tactics and execution on both sides, managing and triaging their efforts based on measurable campaign results and pipeline contribution. Follow Matt on Twitter @HeinzMarketing. It’s not inbound vs. outbound.
  • BLOG MY CALLS  |  FRIDAY, APRIL 4, 2014
    [B2B] The Friday Marketing Rant: You Should Care About Phone Calls
    Even B2B companies say that calls are the most valuable leads they receive. For example, we''re in the B2B SaaS space. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Marketers are starting to accept that phone calls matter.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 3, 2014
    [B2B] How to Improve Your Content Strategy with Buyer Personas
    'A guest post by B2B marketing expert Larry Stein Interested in driving inbound leads with content focused on your target buyer? Of course. The The mission of every technology marketing organization is. The post How to Improve Your Content Strategy with Buyer Personas appeared first on. Corporate Marketing Partner Marketing Product Marketin
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 3, 2014
    [B2B] Product is Not the Hero of a B2B Company's Story
    'Despite the shift in the B2B buyer landscape that puts them squarely in the power position, I still hear marketers insist that the product is the hero of the story. Instead, B2B marketers need to make their buyers and customers the hero of the stories they tell. Does this description of the hero represent your product?
  • BIZNOLOGY  |  THURSDAY, APRIL 3, 2014
    [B2B] How Many Leads Do You Need to Generate? Use This Simple Calculator
    One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning.  B2B Marketing Slider Web Metrics Advertising and Marketing Business Gross margin marketing Return on marketing investment revenue Sales 'Photo credit: yourdoku. 60,000.
  • 3D2B  |  THURSDAY, APRIL 3, 2014
    [B2B] How to Increase Your B2B Marketing ROI
    When it comes to B2B lead generation and determining the top producing marketing activities, ROI matters. Also, complex B2B sales take a while to come to fruition, sometimes over a year, so you don’t want to measure results prematurely. 'Companies that Measure Marketing ROI Increase Growth. Case Where “Keep It Simple” Doesn’t Work.
  • THE ROI GUY  |  THURSDAY, APRIL 3, 2014
    [B2B] A Failure to Communicate Value
    If you provide value proof in the form of a few marketing slogans, you won’t win the deal, as IDC indicates 95% of B2B purchases now require formal financial justification. 'By Mark Schlueter & Tom Pisello It''s the responsibility sales and marketing, not the customer , to prove the value of your proposal. So be provocative.
  • MARKETING ACTION  |  THURSDAY, APRIL 3, 2014
    [B2B] Find the Right Content Marketing Mix
    Curata surveyed over 500 marketers from both the B2B and B2C worlds about their mix of content marketing. 'As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content at the pace expected of today’s brands.
  • BIZNOLOGY  |  THURSDAY, APRIL 3, 2014
    [B2B] How Many Leads Do You Need to Generate? Use This Simple Calculator.
    'One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning.  B2B Marketing Slider Web Metrics Advertising and Marketing Business Gross margin marketing Return on marketing investment revenue Sales Revenue quota per rep. 3,000,000.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [B2B] Social Media 101 for Technology Firms
    Related Stories 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing 3 Ways to Get the Most Out of LinkedIn Groups New Research Report: Why and How Clients Seek Visible Experts 'You get it. Tech firms totally get it. You’re early adopters, you’re on the cutting edge. Here’s why: Visibility. Expertise.
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [B2B] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    'Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content.  The post Utilizing Paid to Boost Your Social B2B Marketing Strategy appeared first on Fathom. Increase content engagement. Remarket to previously engaged users.
  • EARNEST ABOUT B2B  |  WEDNESDAY, APRIL 2, 2014
    [B2B] The creative brief - and why it matters
    Advertising b2b agency marketing campaigns creative brief 'A look at creative briefing - and the difference between the client brief and creative brief. We''ve been growing at a pretty rapid rate here at Earnest. We hope you find it useful too. The creative briefing process and why it matters from Earnest.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [B2B] 30 Killer Resources to Learn Content Marketing
    The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. 'Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. CMI Case Studies.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 2, 2014
    [B2B] Fixing Your Sucky B2B Website Step Two: Be Less Disgusting
    'Last week we discussed how a sucky B2B website can make happy people sad and sad people drunk. Websites B2B marketing bizmarketer Elizabeth Williams linkedin My friend Aileen, who uses her website as a proxy for her failed marriage, is doing much better. And that’s what Step Two is about: a website less disgusting. Fix your dead ends.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [B2B] The Top 8 Social Networks For Business
    IBM is doing a nice job with their Smarter Planet  from a B2B marketing perspective. The post The Top 8 Social Networks For Business appeared first on B2B Marketing Insider. 'Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. How about you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 2, 2014
    [B2B] Should you be betting on someone else’s content?
    Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. 'By Eric Wittlake, {grow} Contributing Columnist. Media companies like the New York Times and Wall Street Journal have built valuable audiences on the back of the content they publish. Conclusion.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 2, 2014
    [B2B] 4 Steps for Better Lead Generation
    Two hundred and eighty-two B2B marketers answered detailed questions. 'What’s your single biggest marketing headache? If you answered “lead generation,” welcome to the club; the majority of us marketers are here with you. Online Marketing’s Major Challenges. BtoB and Bizo did a study comparing marketing challenges in 2012 with those in 2013.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [B2B] The Pros and Cons of Competitive Marketing
    'As a B2B marketing outsource provider, our clients sometimes ask about the advisability of running a competitive marketing campaign. B2B Marketing Competitive Marketing competitive campaigns Competitive marketing This is a decision that is rich with opportunity but also fraught with peril.  You competitor is better known.
  • ACSELLERANT  |  TUESDAY, APRIL 1, 2014
    [B2B] How to Turn Your Marketing Messages into Visual B2B Stories
    'In our previous posts we made the case for storytelling in your B2B content marketing. Chances are you’re selling a product or service that doesn’t lend itself to storytelling. […] The post How to Turn Your Marketing Messages into Visual B2B Stories appeared first on acSellerant Video Studios -- Stories Sell. It isn’t easy.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [B2B] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    'Artillery B2B Marketing Blog > The Forward Observer. In many B2B companies, similar divisions can exist between Sales and Marketing. Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here''s how to make peace between the two and boost revenues. It all comes down to goals. Talk About Money.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, APRIL 1, 2014
    [B2B] Tips for Creating a Spiffy B2B Manufacturing Video
    The post Tips for Creating a Spiffy B2B Manufacturing Video appeared first on Dianna Huff. B2B Content Marketing B2B video Manufacturing 'Creating a professional video for your business can seem a little daunting, but it needn’t be. That’s what Mary Fitzgerald, President of Acme Wire Products Company, Inc., The result?
  • HUBSPOT  |  TUESDAY, APRIL 1, 2014
    [B2B] 3 Cutting-Edge Examples of Website Personalization
    Sales Benchmark Index helps B2B companies master sales and marketing processes. 'Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. Tweet This Stat.
  • BUYER INSIGHTS  |  TUESDAY, APRIL 1, 2014
    [B2B] In Search Of The Number 1 Sales Question
    The objective, to find the one key question that will help the sales person to win the complex B2B sale. 'The search for the most powerful sales question is ongoing. There are as many sales questions as there are sales techniques. But not all questions have the same power in terms of engaging the customer,
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [B2B] 7 Tips for a Rocking Social Media Strategy
    While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages. 'An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. Define Your Goals.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [B2B] Be Conscious of Your Personal Online Presence in Inside Sales
    In the B2B world, the human behavior that precedes the act of evaluating and buying has changed drastically with the rise of social media and the availability of endless online intelligence. Read our newest guide, How to Use Social Media for B2B Sales and let us know what you think How should sales people digitally enable themselves?
  • ANNUITAS GROUP  |  TUESDAY, APRIL 1, 2014
    [B2B] What Marketing Automation and Basketball Have In Common
    Blog B2B Marketing Demand Generation Strategy demand process lead nurturing marketing automation 'Everyone needs guidance. Everyone needs a leader… someone who calls the shots. In basketball, that’s the coach. Five people running around on a court without a plan of action, is pure chaos. That requires a coach. You need a power user.
  • THE POINT  |  TUESDAY, APRIL 1, 2014
    [B2B] Why is Inside Sales So Scared of Lead Nurturing?
    In our work developing lead nurturing programs for B2B companies , we often hear statements like the following: “We won’t be implementing lead nurturing for new leads because our telesales manager says his team is following up on every lead.”. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email. Wait 2 weeks.
  • LEADERSHIP  |  TUESDAY, APRIL 1, 2014
    [B2B] 8 Reasons Why Marketing Automation Fails
    B2B organizations ruthlessly trash tried and true marketing and lead generation methodology to make way for the new, shiny, sexy marketing automation. just don’t agree that it can be brought in as a blanket solution to boost B2B lead generation. Click here to download a free eBooklet: 13 B2B Lead Generation Mistakes You’ve Made.
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 1, 2014
    [B2B] Move your website forward in 2014, or risk losing significant ground
    'Yesterday, our Senior Strategist David Hubbell published an article on LinkedIn that zeroed in on a serious risk facing B2B companies this year. B2B Web Strategy Web Design In short, there have been recent and significant changes in the way websites are designed and built that will affect your online marketing success. The good news?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [B2B] A Small Biz Guide to Digital Marketing Acronyms
    If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” or Bing.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 1, 2014
    [B2B] 8 Ways to Improve Your B2B Content Marketing Video
    B2B companies should take note of this survey too, since online video can help support a business’s overall content marketing plan. Quality online video can give an added boost to your B2B content marketing plan. Here are tips for using online video the right way for your business: 1. Keep it short. ?Internet Use inserts.
  • MARKETING ACTION  |  TUESDAY, APRIL 1, 2014
    [B2B] 5 Tips for Maximizing Your Marketing with Google AdWords
    Recent research indicates that almost 80 percent of B2B buyers use search to begin their information discovery process for a business purchase…so It’s critical to expand your visibility, reach, and traffic. 'The answer to your question is “probably yes … and definitely probably.”. The question: “Should my company use Google AdWords?”.
  • VIDYARD  |  TUESDAY, APRIL 1, 2014
    [B2B] What Your Website’s Missing: A Video Content Journey
    When comparing vendors, today’s B2B buyers have not only become more independent, but 65% of buyers download 4-7 pieces of content before they’ll shortlist your solution. The only difference is that your content should map to your buying cycle and turn viewers into customers. Set up a video content journey! Best practices.
  • BLOG MY CALLS  |  MONDAY, MARCH 31, 2014
    [B2B] How Much Are Missed Calls Costing You?
    Businesses ranging from auto repair businesses and tire shops, to home services companies, Fortune 100 sales teams, and even B2B companies have a very high percentage of missed phone calls. 'Missed calls are costing your business money. We''re consistently stunned at the number of calls that businesses simply fail to answer. That''s crazy.
  • B2BMARKETINGSMARTS  |  MONDAY, MARCH 31, 2014
    [B2B] Perfectly time your contact with B2B buyers.
    'It’s widely understood that most B2B buyers conduct product or service research on the Web during the buying process. Knowing when they do this online research can give B2B marketers great insight into what marketing practices to put in place and when. Perfectly time your contact with B2B buyers.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [B2B] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Why Brands Need To Act Like Publishers appeared first on B2B Marketing Insider. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? Storytelling.
  • FATHOM  |  MONDAY, MARCH 31, 2014
    [B2B] How Sales (and Marketing) Is Like Dating
    Below is a step-by-step illustration of how human courtship mirrors the the 6 standard B2B purchasing phases. Sales & Marketing Alignment b2b B2B purchasing phases courtship dating 'Buyers and sellers. Interest in a product/service. Research, consideration, commitment. Closing. Research. Relationship. Decide. … 5.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 31, 2014
    [B2B] How To Convince a B2B Marketing Lead To Go Steady With Your Company: [INFOGRAPHIC]
    Take a stroll down memory lane and see how the dating rules of the 1950s can guide modern B2B sales and marketing success. The post How To Convince a B2B Marketing Lead To Go Steady With Your Company: [INFOGRAPHIC] appeared first on Ifbyphone. In fact, nurtured leads make 47% larger purchases than non-nurtured leads.
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