• HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [B2B] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    2014 B2B Content Marketing report from The Content Marketing Institute, MarketingProfs and Brightcove, found that 93% of B2B marketers use content marketing. Catalyst, a B2B brand strategy company, used Flipagram to highlight 2013 with its Instagram photos. Not convinced? Flipagram. Video Blog Posts. Google Hangouts.
  • LEADERSHIP  |  FRIDAY, AUGUST 1, 2014
    [B2B] Interesting Infographics: 6 Components You Need In A B2B Online Marketing Program
    'In order to increase the success rate of your marketing campaign, I recommend you view the infographic, “The Science of B2B Online Marketing.”. think you will find the following information valuable, which Circle S Studio also emphasizes in their infographic: Essential Components For A Successful B2B Online Marketing Program.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 1, 2014
    [B2B] Creating content for your marketing programs. How to do it.
    Filed under: B2B demand generation , B2B lead generation , Business Strategy , Buyer Personas. B2B demand generation B2B lead generation Business Strategy Buyer Personas 'Content marketing is the rage for companies who sell products to businesses. But a lot of business leaders don’t know how to get started.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 1, 2014
    [B2B] How to Tell if Your Facebook Efforts are Paying Off
    Related Stories How B2B Marketers Can Win with Facebook Contests and Sweepstakes Valuable Lessons You Can Learn from Successful Brands on Facebook Use Facebook Status Updates to Drive Traffic to Your Blog. 'Measuring the total return on investment of a business’s Facebook efforts with any sort of accuracy is tricky, if not nearly impossible.
  • FATHOM  |  FRIDAY, AUGUST 1, 2014
    [B2B] Marketing: The Best Inside Salesperson You’ll Ever Hire
    'As my career before Fathom was that of a B2B salesperson, I’d like to share the biggest marketing lessons I’ve learned so far from working here as they relate to industrial sales. Marketing always had a bit of a stigma tied to it in my previous job selling industrial equipment.  Make it part of your sales team.
  • B2B MARKETING TRACTION  |  THURSDAY, JULY 31, 2014
    [B2B] Why Lack of Strategy Will Kill Your B2B Blog
    Blogging b2b blog content marketing strategy 'Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. If You Have Multiple Bloggers. This requires blog guidelines and an editorial calendar.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [B2B] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    Hashtag optimization is essential to a company’s Twitter strategy, especially those in the B2B space, as most businesses use them as a main source of finding tweets relevant to their industry. B2B Online Marketing Blog Social Media Strategies One such location is in your competitors’ Twitter profiles. Suggested Tools. Suggested Tool.
  • ANNUITAS  |  THURSDAY, JULY 31, 2014
    [B2B] Do Marketers Understand The Word Strategy?
    'ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations.  As B2B Demand Generation and content marketing continues to evolve, it is vital that marketers understand what it means to take a strategic approach.  responded with yes.  So where is the disconnect?
  • VIDYARD  |  THURSDAY, JULY 31, 2014
    [B2B] Filmmaking Tips to Take Your Brand Video From Zero to Hero
    'These days, the to-do list for a content marketer over at General Electric probably looks suspiciously like that of a producer over at Funny or Die, Buzzfeed, The Huffington Post, or another high-volume media company – and, let’s face it, this isn’t altogether surprising. Here are a few unique tips you can implement today.
  • 3D2B  |  WEDNESDAY, JULY 30, 2014
    [B2B] How to Create a World-Class B2B Call Center
    It takes someone with unique background and skills to survive and thrive in a B2B call center. 'A marketing manager, Susan, was doing a stellar job with her online and offline marketing campaigns, generating leads by the bucketful. But she heard nothing. Complete silence. Aren’t the sales people happy with the leads? Define Your Destination.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [B2B] 7 Skills To Look For When Hiring A Content Marketing Strategist
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post 7 Skills To Look For When Hiring A Content Marketing Strategist appeared first on B2B Marketing Insider. 'Content marketing is hot! campaign-based mentality). agree!
  • BIZNOLOGY  |  WEDNESDAY, JULY 30, 2014
    [B2B] Is your SEO content suffering from Useless Box Kit Syndrome?
    For example, some B2B keyphrase choices have a B2C application. Many B2B sites are extremely feature-rich, but they don’t share why those features are important.  'Your company is blogging on a regular basis. Your site has all the social media bells and whistles. But sadly, your SEO content could still be pretty useless. White papers?
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JULY 30, 2014
    [B2B] 3 Keys to Quality Leads
    'Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • LEADERSHIP  |  TUESDAY, JULY 29, 2014
    [B2B] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
    This is the crux of why B2B organizations all over the world are overwhelmed by the daunting task of how to create value in the connections they make. 10 Ways to Improve B2B Marketing and Create Greater Value  . hope you are enjoying this series spotlighting CMOs and the valuable lessons they share with B2B marketers. trillion.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [B2B] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    The facts speak for themselves: even at a senior level, 75% of executives watch work-related videos on business websites at least once per week, and Demand Metric has found that close to 70% of B2B marketers are using video in their content mix. 'Walk into any business and shout “Who wants to help me with this request for proposal?”
  • FATHOM  |  MONDAY, JULY 28, 2014
    [B2B] Laws of Marketing Power: Enter Action with Boldness
    In fact, this strategy is highlighted in the Nielsen Norman Group’s B2B website usability report as one evidence-backed way businesses can earn the trust of Web users. '“Everyone admires the bold; no one honors the timid.” ” Bold jumping spider. Marketers should also grab opportunities, period. The principle?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 28, 2014
    [B2B] How to Have an Effective First Conversation When B2B Teleprospecting
    B2B teleprospecting is tough – kudos to you for sticking with it! 'I believe one of the most challenging aspects of sales teleprospecting is the first conversation. You have less than a minute to prove yourself as a trustworthy sales rep. You only have your phone, your research, and your CRM to back you up. Eliminate fluff. Play detective.
  • BIZNOLOGY  |  MONDAY, JULY 28, 2014
    [B2B] Why Twitter just may be the better social marketing choice
    B2B Marketing Social Business Social Media Marketing 'Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. Facebook reports 1.23 billion active users worldwide, and an increase of 92 percent when it comes to shared content since 2012.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [B2B] 9 Keys To Brand Publishing Success
    The post 9 Keys To Brand Publishing Success appeared first on B2B Marketing Insider. 'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. “The audience has spoken. I’m in!
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [B2B] The Inbound Marketing Methodology Explained [VIDEO]
    'Artillery B2B Marketing Blog > The Forward Observer Are you overwhelmed by all the moving parts of inbound marketing? Don''t be - sit back and let these short videos walk you through the methodology. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. Attract.
  • MARKETING ACTION  |  MONDAY, JULY 28, 2014
    [B2B] Got CRM? Why You Need Marketing Automation Too
    'A few decades ago, when I was a green B2B inside sales rep, we kept customer histories by hand on 3×5 cards and kept them in a “tickle” file organized by date. You’d have a conversation with a prospect, make notes on the card, jot down when next to call the prospect, and then slot the card in the file. It was more efficient.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 28, 2014
    [B2B] Now, Go and Do: Create standardized, well-understood metrics for your organization
    National Instruments, a global B2B company with a customer base of 30,000 companies in 91 countries, developed a drip email campaign around its signature product. For this B2B Lead Roundtable Blog post, I wanted to offer what that team shared with MarketingSherpa to meet, or maybe even avoid, a data management problem.
  • FATHOM  |  FRIDAY, JULY 25, 2014
    [B2B] Your Website’s Four Most Important Pages
    For many B2B websites, the most viewed page is decreasingly becoming the home page. Voice of the Customer Testimonials Page: Keep in mind, even if you have a B2B website, your website is still selling to individuals – individuals whose views and decisions are directly dependent on their own personal experiences and factors.
  • THE POINT  |  FRIDAY, JULY 25, 2014
    [B2B] Email Campaign Gets an “A” on Design, “F” on Offer
    wrote in a recent post about how B2B marketers are seeing diminished returns from content marketing initiatives because they insist on pumping out content that is essentially product collateral in sheep’s clothing. 'At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 25, 2014
    [B2B] Essential benchmarks for B2B marketers
    'Vital statistics, benchmarks + best practice guides for B2B marketers. All the vital statistics and B2B benchmarks you could ever need in one handy little e-book? We won’t bombard you with facts and percentages here, instead we’ll let ‘Essential Benchmarks for B2B Marketers’ speak for itself. Go on then.
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [B2B] Follow Up – My 2014 Content Marketing Predictions
    In our forthcoming survey focused on B2B Enterprise Marketing, most organizations state there is a strategy for the development of their content and will be spending more on content creation than last year, with 61.3% Possibly the biggest challenge in an evolving B2B marketing environment, but the one that is the hardest to get right.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [B2B] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    When entering a search query such as “b2b marketing” (see image below), the tool returns individual profile results that can be filtered via number of tweets, number of people the user follows, followers, social authority, and more. While you may be thinking to yourself, “Yeah, I have. FollowerWonk. BuzzSumo. Keyhole. Twitalyzer.
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [B2B] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    'As we know, LinkedIn can be a valuable and effective form of B2B lead generation. The social media experts from Link Humans designed an intriguing infographic to help professionals, including B2B marketers, create killer LinkedIn profiles. Infographics Social Media B2B lead generation B2B social media LinkedIn
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [B2B] Do B2B Companies Really Need to Be on Facebook?
    'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. Can a B2B company quit Facebook? Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn.
  • BIZNOLOGY  |  WEDNESDAY, JULY 23, 2014
    [B2B] Fresh Insights in Selling to SMBs
    B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB 'Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go.  SMB is where there’s enough volume to do plenty of testing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [B2B] 12 Best Slideshares of 2014 (So Far)
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post 12 Best Slideshares of 2014 (So Far) appeared first on B2B Marketing Insider. Here are some of my top picks: 1.  Garyvee is Awesome!).
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [B2B] The benefits of outsourcing telemarketing as part of your demand gen program
    In B2B commerce, all tools and experience must be bought into the equation. Related Posts: A summary of buying B2B email lists How B2B Buyers Have Changed- and the Role of Content &… Lead Generation Newsletter Archives Demand Generation Case Studies; How to Get Them Approved and Presented… Marketing Strategy
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [B2B] Your Customers Want to Talk to You
    The last time I looked, the cost for a decent B2B lead in Canada was well over $20, and even more for an enterprise lead. CRM Getting & Losing Business B2B marketing bizmarketer call center call centre customer hide and seek customer service Elizabeth Williams linkedin porcupines Seal Team Six So I’m going to visit the website.
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [B2B] Customer Lifecycle Marketing: Reporting, Part 2
    'This series looks at the five sequential stages in the B2B marketing lifecycle, and discusses the key metrics for each that can be used to gain key insights. B2B Marketing Content Marketing Demand & Lead Generation In Part 1 , we covered the first two stages: Attract and Capture. Nurture. Which show no effect? Convert. Expand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [B2B] 5 Reasons LinkedIn Has Lost Its Luster
    Eric Wittlake spends his days working with B2B marketers and shares his marketing views on his personal blog, B2B Digital Marketing. 'By Eric Wittlake, {grow} Contributing Columnist. Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. In comparison to the constant ping of tag (or even poke!)
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [B2B] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    Packed with B2B video examples and advice for getting started with video metrics, it’s a piece you don’t want to miss. 'Although marketers want to create tons of video to meet the ever-growing demand from savvy and independent customers, good intentions have yet to translate into measurable results for most. My advice? month?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [B2B] What LinkedIn’s Acquisition of Bizo Means For Marketing
    Let me explain: Bizo was one of the first key major B2B marketing players to join us in this journey of open marketing platforms. For example, right within the context of a campaign, modern marketers can orchestrate a Bizo display ad to reach B2B customers with specific behaviors and attributes. You’re “In.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [B2B] B2B Content Marketing: Do More Than Reinvent the Wheel
    B2B Online Marketing Blog Content Marketing 'If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period. Long-Form Content. Sort of.
  • CRIMSON MARKETING  |  TUESDAY, JULY 22, 2014
    [B2B] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
  • VIEWPOINT  |  TUESDAY, JULY 22, 2014
    [B2B] 2014 B2B Marketing Trends That Work
    'As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. B2B Marketing
  • LEADERSHIP  |  TUESDAY, JULY 22, 2014
    [B2B] “Break the Ice” with B2B Lead Generation Programs that Work
    was sharing with Ben the unique advantages of the 360° view provided by a transformational B2B lead generation program. would call it a lame excuse for saying no but I recognize the reality that the same ‘excuse’ is given by many B2B organizations. The above anecdote is indicative of the B2B industry’s “state of the union”.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 22, 2014
    [B2B] Find New Customers is back up and running – finally!
    I’m back now and I just restored Find New Customers , the nicest B2B marketing company on Earth. 'A unique experience indeed. was badly injured in a fall and nearly died. was in medical care for almost 4 months, so I vanished from the earth. also want to do a lot more keynote speaking in the months to come. Buyer Personas
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 22, 2014
    [B2B] Do B-to-B Buyers Trust Your Website?
    recently read an article from the Content Marketing Institute written by Dianna Huff  entitled,  Why 55% of Potential B2B Buyers Might Not Trust Your Website that highlights some interesting findings. 'Interesting question, isn’t it? think everyone thinks because they built one, everyone will like and trust what you have up there.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [B2B] 3 Tips to Support Relevance in Your Marketing Communications
    Integrate B2B and B2C marketing efforts. That’s exactly how LinkedIn’s global marketing operations team worked until five months ago, when LinkedIn restructured its organization so that B2B and B2C marketers worked closer together and coordinated efforts, said Brion O’Connor, head of global marketing operations at LinkedIn.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [B2B] 23 Outstanding Social PR Guides
    You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. 'As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. What role do press releases play in PR today?
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [B2B] ? 5 Tips for Marketing in a Highly Regulated Industry
    B2B Marketing compliance 'Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. In the new world of marketing, the rules are changing every day. For one thing, there are multiple layers or rules and regulations out there when it comes to marketing.
  • VIDYARD  |  TUESDAY, JULY 22, 2014
    [B2B] Announcing Ignite, the World’s First B2B Video Marketing Summit
    At Vidyard we really believe in video’s influence and so we’re excited to announce that on October 1st, we will host the first annual Ignite video marketing summit to explore the latest best practices in video and content marketing, and what the future holds for B2B digital marketers. See you at the B2B video marketing summit!
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [B2B] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    More than 70 percent of B2B marketers now use video to engage, educate and entertain customers, according to the Content Marketing Institute. “We love Video Hubs,” said Bhaji Illuminati, Senior Marketing Manager at Taulia, one of Vidyard’s early customers on the new platform. It has virtually replaced our use of YouTube.”
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [B2B] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Content Marketing ROI – More Than A Trip Down The Rabbit Hole appeared first on B2B Marketing Insider. How much of it gets used?
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [B2B] 5 Reasons to Invest in Interactive Content
    Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. The “Guess Which Won” App.
  • SALES CHALLENGER  |  MONDAY, JULY 21, 2014
    [B2B] 5 Statistics Every Sales Executive Must Know
    An average B2B purchase is 57% complete by the time a customer engages a single supplier: With more information available to customers earlier in the sale, suppliers are being contacted later in the purchase decision than ever before. 'There has been much disruption in the sales world in recent years. An average of 5.4
  • THE FORWARD OBSERVER  |  MONDAY, JULY 21, 2014
    [B2B] How To Link Inbound Marketing With Trade Show Success
    'Artillery B2B Marketing Blog > The Forward Observer Would you like to link inbound marketing with trade show success? Keep in mind two things: 1) your marketing goals, and 2) your call to action. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.
  • FATHOM  |  MONDAY, JULY 21, 2014
    [B2B] Laws of Marketing Power: Master the Art of Timing
    a budget deadline for a B2B purchase), in which case the marketer can and should respond appropriately by identifying with and mitigating buyer concerns. '“Law 46: Master the art of timing.” ” Everyone knows the old expression, “Timing is everything.” product after-sales service) or contract (e.g.,
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [B2B] 5 Habits of Superstar Marketers
    B2B Marketing 'In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group , points out 12 ways to spot a high achiever. Here are the top three, edited a bit for length: They’ve been assigned difficult challenges ahead of their peers. They volunteer or ask to be assigned to projects over their heads.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 21, 2014
    [B2B] Lead Capture: How undermining value impacts conversion
    In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. 'Tweet Less is not always necessarily more when it comes to a lead capture process. Approach: A/B multifactor split. Version A.
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [B2B] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. And that contrary view is reinforced, as Ad Age notes, by a separate survey showing that 75% of B2B marketers plan to increase their content marketing in 2014. Today’s B2B buyer doesn’t want to be told which product to buy.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 18, 2014
    [B2B] 25 Effective B2B, B2C and Non-Profit Email Sign up Forms
    Ready to see some real-life examples from B2B, B2C and non-profits? B2B Examples. The post 25 Effective B2B, B2C and Non-Profit Email Sign up Forms appeared first on VR Marketing Blog. We recently shared everything you’d want to know about sign up forms and how to grow your list using them. Make it Obvious. B2C Examples.
  • BIZNOLOGY  |  FRIDAY, JULY 18, 2014
    [B2B] How do I track the source of phone calls?
    'I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great majority of its orders are phoned in, it would seem to be obvious that they want to employ some form of call tracking. But they don’t. When I asked about it, they turned on their thinking caps.
  • ACSELLERANT  |  THURSDAY, JULY 17, 2014
    [B2B] Conquer the Noise for Clear Reception
    Business Story Marketing Visual B2B Stories Visual Storytelling b2b messaging story visual b2b storytelling 'As content marketing has exploded, the tools to self-publish have become universally available online. Somewhere between two and a half and three million blog posts are published daily. billion web pages on the net.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 17, 2014
    [B2B] Survey: How to Get the Most Out of Brand Advocates
    'With the increasing importance of peer referrals and reviews in the business-to-business (B2B) space, it’s more important than ever that businesses organize their most passionate customers into an active corps of advocates to trumpet their brand—a practice known as “advocacy marketing.”. His insights are integrated into the findings below.
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 17, 2014
    [B2B] When brand enemies unite: Big Blue takes a bite of the Apple
    b2b mobile B2B branding Brand Strategy 'What happens when two big brands with history join forces? Early this week, something quite astounding happened. For two brands that have history , it’s a remarkable recognition that they can’t do it alone anymore. Despite Apple’s No. and IBM’s No.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 17, 2014
    [B2B] Chicago Tech Community: Anyone Can Learn to Code, Part 2
    As Lehman looked toward the future, she toyed with the idea of building a B2B tech startup that could solve real business problems for other business owners. 'We’re back for part two of the blog series about Chicago coding bootcamp Anyone Can Learn to Code ! If you’re just joining us, part one is here for you to catch up on.)
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 17, 2014
    [B2B] 3 OTHER Things Your SEO Team Should Be Doing
    B2B Online Marketing Blog Brand Management Search Engine Optimization 'With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. It’s even creeping into other departments like IT.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [B2B] Why Companies Don’t Market to Their Customers
    In my work with many large enterprise B2B organizations, I find this is the case more often than not. 'I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  Lack of Data Governance.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 17, 2014
    [B2B] Join Us for Our First Twitter Chat, #ProspectingChat, Today!
    What is the impact lead nurturing can have in a B2B organization? How would you convince a B2B organization that’s not using lead nurturing to start? What can B2B organizations do to improve their lead nurturing efforts that we haven’t touched on yet? 'As you may already know, AG Salesworks is an active user on Twitter.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 17, 2014
    [B2B] There Are No Emergencies in Marketing
    Random Rants B2B marketing bizmarketer corporate overlords customer service Elizabeth Williams Hand-Wringers Seal Team Six social media 'Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. “What did you do? Stay with me.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [B2B] WTF Does Kevin Spacey Know About Content Marketing?
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? Tweet.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 17, 2014
    [B2B] B2B Sales Teams Can Use Content Marketing to Generate Leads
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. We have been talking about the intersection of sales and content marketing for B2B companies. What happens when B2B sales teams start to understand what content converts. You will know which of your B2B salespeople have results.
  • MARKETING ACTION  |  THURSDAY, JULY 17, 2014
    [B2B] Customer Lifecycle Marketing: Reporting, Part 1
    'In regards to analytics and reporting, B2B marketers tend to focus on early-funnel leads and their conversion. The typical B2B company uses some combination of content marketing, advertising, social media, tradeshows, media relations, and optimizes web efforts with search engine optimization. The five stages of lifecycle marketing.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [B2B] B2B Marketer: What’s In Your Toolbox?
    ” In business to business (B2B) marketing now more than ever, there’s a lot of hammering going on – and a lot of noise out there – because marketing tactics keep changing. see many vendors approaching B2B marketing with the “tool du jour,” because they hear something new is the next best thing.
  • GREAT B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [B2B] B2B Appeals that Motivate Action
    Following are examples of appeals that have proven successful for different types of B2B offers. Note that this content is excerpted from my new book, Winning B2B Marketing. 'Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.” Greed – Almost everyone is susceptible to greed to some degree.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [B2B] Inbound Marketing Takes Time: How Should You Be Using Yours?
    'Artillery B2B Marketing Blog > The Forward Observer Starting inbound marketing is like preparing a ship and its crew to go on a long sea voyage. In B2B sales, one authoritative study has found that buyers are now at least 57% through their purchase before they first contact the seller. Once underway, here''s what needs to happen.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [B2B] 4 Steps to Content Curation for Inside Sales Reps
    Having personally felt the diminishing effects of selling into B2B marketplace during an evolution of buyer behavior, Dave began to develop his own social selling techniques and training them to his reps. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Dave Howe , Principal at Sales for Life. Step 1: Create a List.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 16, 2014
    [B2B] How B2B Marketers Can Win with Facebook Contests and Sweepstakes
    And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. How B2B Marketers Can Win with Facebook Contests and Sweepstakes by Jim Belosic - Maximize Social Business. Facebook
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 16, 2014
    [B2B] 10 Blogs to Bookmark: Content Marketing Edition
    Why We Like It:  Awesome resources for brand managers and B2B content marketers alike. 'Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a  huge  number of blogs devoted to the art and science of all things marketing. Unfortunately, marketers with limited time on their hands (remind you of anyone?)
  • VIDYARD  |  WEDNESDAY, JULY 16, 2014
    [B2B] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
    In fact, according to Sirius Decisions , a whopping 85% of B2B marketers using marketing automation platforms feel that they aren’t using them to their full potential. Blog Vidyard News B2B marketing integration marketing automation online video Pardot salesforce video marketing Take a look! Segment and nurture more effectively.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [B2B] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    As digital disrupter and technology blogger Travis Wright noted last week , Interact 2014 is “one of the biggest events for digital marketers of the year” It’s also one of the few marketing conferences for both B2C and B2B marketers. 'by Kevin Akeroyd | Tweet this The onus is on us. The stakes are incredibly high.
  • 3D2B  |  TUESDAY, JULY 15, 2014
    [B2B] How to Create a Good First Impression on a B2B Phone Call
    And if you’re trying to create B2B sales opportunities, you want the first impression you make on a phone sales call to be pleasant, professional and engaging so that your contact is happy to converse with you and you’re able to accomplish your goals. First impressions are powerful. Prepare for Business to Business Telemarketing Success.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 15, 2014
    [B2B] [Report] What Does Demand Generation Mean to You?
    'Author: Raymond Coppinger Today, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. In our recent survey with a set of B2B marketers in the UK , we set out to understand how marketers define demand generation, and the metrics they use to judge success.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 15, 2014
    [B2B] Are You Ready For Marketing 2020?
    appeared first on B2B Marketing Insider. 'The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques. Source: [link]. Strategy
  • LEADERSHIP  |  TUESDAY, JULY 15, 2014
    [B2B] 10 Ways to Empower Channel Partners and Drive Sales Growth
    'One of the most common misconceptions among B2B manufacturers is that their channel partners will create demand for their products. As a B2B manufacturing organization, you must realize that the purpose and goal of channel partners is to make money and profits from selling your products. Unlike B2C, B2B is not transactional.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [B2B] Insights from the B2B Barometer
    'The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  B2B marketing budgets at an all-time high. Yup, 39%. 
  • KOMARKETING ASSOCIATES  |  MONDAY, JULY 14, 2014
    [B2B] Exploring 5 Essential Baidu Tools For B2B Online Marketers
    Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. Being proficient in these Baidu PPC Tools will help B2B marketers to manage their PPC ads effectively and efficiently. Coaxial Cable)”. Search Terms Report Tool.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 14, 2014
    [B2B] Lead Nurturing: Why good call scripts are built on storytelling
    In this B2B Lead Roundtable Blog post, we’ll break down a call script used for voicemails from a lead nurturing experiment to better understand how positioning your “ask” at the right time can aid your lead nurturing efforts. 'Tweet In teleprospecting, it’s not just about what you “ask” prospects; it’s about when you ask them.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 11, 2014
    [B2B] The lay of the land – benchmarking the B2B landscape
    Fast forward to 2014 and the wonderful world of B2B marketing. As it is, only 50% of B2B marketers are measuring the ROI of their online activities. B2B marketing benchmarks marketing ROI 'The importance of benchmarks and the art of navigation. Benchmarks help you allocate your resources more effectively and justify your spend.
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [B2B] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    'If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn. B2B marketers publish their LinkedIn posts via the company’s page, personal profile, and/or discussion groups. How does using LinkedIn impact your B2B company’s lead generation? Interesting Info About LinkedIn.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [B2B] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    But just broadly speaking, I think if you are a B2B company, I would be looking at LinkedIn. Those are two platforms that are vastly undervalued, particularly SlideShare with B2B companies. SlideShare can be a very good source of leads for B2B companies. 'An Act-On Conversation. link]. How (and where) to promote your content.
  • ANNUITAS  |  THURSDAY, JULY 10, 2014
    [B2B] BANT for Lead Qualification Just Won’t Work
    'About two years ago I wrote a blog post on  Why BANT No longer applies for B2B Lead Qualification.  Given the environment in which we live as B2B Marketers, BANT  (Budget, Authority, Need and Timeframe) is not a trustworthy indicator of the qualification status of the leads. BANT is not Aligned to a Buying Process. It doesn’t.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JULY 10, 2014
    [B2B] It’s Not BBQ This Time – Food for Thought from Austin, Texas (Courtesy of Marketo Roadshow)
    Conferences Marketing Marketing Intelligence Software Tools Technology b2b marketing Inbound Marketing insideview lead generation marketo marketo nation jumpstart tour 'No matter what vertical you’re in, it seems like everyone in sales and marketing is talking about beating out the “noise.” Marketo is talking about it too.
  • ACSELLERANT  |  THURSDAY, JULY 10, 2014
    [B2B] B2B Marketing Needs Visual Storytellers
    'Professional B2B marketers have had to reinvent themselves several times over the past 20 years. The post B2B Marketing Needs Visual Storytellers appeared first on acSellerant Visual Strategies. Business Story Marketing Visual B2B Stories Visual Storytelling SEO) that came with it Then the rise […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [B2B] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. Another major perk of Google+ for B2B organizations is the integration of Google Maps, Places, and business profile pages. It’s a Good Cross Between Facebook and LinkedIn.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [B2B] Content Marketing? Just Deliver Content People Want
    Colin Haas:  “What one emerging media are you most excited about for B2B? think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. Just Deliver Content People Want appeared first on B2B Marketing Insider. But creating and delivering that content isn’t enough.
  • MARKETING ACTION  |  THURSDAY, JULY 10, 2014
    [B2B] Marketing Agency Leaders Discuss: The New Agency Model for Success
    TTPM’s clients include B2B and B2C businesses, whose distinct target audiences require different marketing approaches. 'It used to be that companies hired advertising agencies to come up with exciting new ways to popularize their brands – and that was mostly it. Because of course, it was hard to measure the results of these campaigns.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [B2B] 9 B2B Marketing Lessons from Judging Online Campaigns
    'I recently judged the online marketing category of an internal marketing competition for a B2B company. Marketing B2B marketing b2b marketing strategy best practices metrics social media There were a lot of great ideas and great effort on the part of the marketers. Marketing Goals Must Align with Business Goals. Measurable.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [B2B] B2B Marketers: Why It’s Time to Commit…
    Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. Now there are many more examples of great B2B digital marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [B2B] Where does Google+ fit into your B2B Marketing plans? [infographic]
    This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [B2B] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    In B2B marketing, sales and marketing emails play different but equally important roles in a successful communication strategy. 'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. Marketing emails lure the leads, and sales reels them in. Which ones make you click?
  • VIDYARD  |  WEDNESDAY, JULY 9, 2014
    [B2B] The State of B2B Video Marketing: Demand Metric and Vidyard Present Benchmarks Report
    'There are plenty of stats out there revealing just how popular video marketing is, but together with Demand Metric , we wanted to take a calculated look at the state of the video marketing industry as it relates to B2B companies in particular. 82% of B2B marketers experience reported success with video marketing initiatives.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 8, 2014
    [B2B] The State of B2B Lead Nurturing [New Benchmark Research]
    Some of the key findings of the survey, “The State of B2B Lead Nurturing,” are included in the infographic below. For a deeper look at “The State of B2B Lead Nurturing” survey, read this definitive report. He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine.
  • THE POINT  |  TUESDAY, JULY 8, 2014
    [B2B] Case Study: How One Tech Company Used Humor to Launch a New Brand
    B2B Marketing Campaign Strategy Creative email design email marketing Lead Nurturing email marketing agency email marketing best practices email marketing tips lead nurturing strategy Spear Marketing Group Sungard AS This presented a challenge. In this case, there was no offer per se, no white paper or Webinar or other information of value.
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