• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [B2B] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. While.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [B2B] Content Methodology: A Best Practices Report
    benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [B2B] Staffing and Launching Your Content Marketing Program
    What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. night.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [B2B] Content Marketing Playbook: Strategy and Roadmap
    According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [B2B] Evangelizing a Content Marketing Program
    Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [B2B] Experiencing my first B2B Marketing Summit
    Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [B2B] How Data Creates Harmony Between Sales and Marketing
    Opentopic blog >> demandgenreport.com B2B marketers are flocking to the account-based marketing (ABM) trend, attempting to focus only on their best prospects and the goal of moving them more smoothly and quickly through their purchasing journey. But there are problems.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [B2B] 5 Steps to Boost B2B Marketing Productivity
    Opentopic blog >> convinceandconvert.com When it comes to marketing strategies, you’ll find lots of tricks and techniques on launching creative marketing campaigns and driving conversions. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [B2B] How B2B Marketers Can Deliver Personalization At Scale
    Opentopic blog >> opentopic.com Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus on a large, undifferentiated audience. We want — and need — to speak to those who are predisposed to listen to us. That means we need to know about them. Know about their interests.
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [B2B] Best b2b marketing case studies
    012 B2B Marketing. RketingSherpas Top 7 B2B Case Studies for 2010 [link] The intended audience for B2B case studies consists mainly of potential clients, and the desired outcome is for. Opentopic blog >> opentopic.com D not just any case studies. most recent case studies are. Se Study. Marketing ROI Cmo marketing roi
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [B2B] Make the most of your social media fans
    On the launch day, we were pleased to see a flurry of press attention from outlets like Politico and the Wall Street Journal.  As B2B PR strategies go, this was a hit. Most brands and companies today have some sort of social media presence. But here’s a new development. The way this works is pretty straightforward, albeit a bit geeky.
  • SNAPAPP  |  MONDAY, JUNE 27, 2016
    [B2B] 13 Expert Resources on Reducing Bounce Rate
    First Page Sage, What's A Good Bounce Rate For A B2B Site? If you’re a B2B marketer, chances are you don’t just want to know about bounce rate – you want to know how your bounce rate compares to your peers. In this article, Evan Bailyn recommends a target bounce rate for B2B website of between 25-55%. Bounce rate. Super helpful!
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2016
    [B2B] Marketers, Are You a Shark or Whale in the Marketing Ecosystem?
    In fact, both species are critical to the ecosystem, just like most B2B organizations need an optimal mix of both broad-reaching and targeted strategies to achieve their different goals. Targeting and Personalization b2bAuthor: Vyoma Kapur Welcome to Shark Week! So, how are marketers like the giants of the ocean—sharks and whales?
  • CEROS  |  MONDAY, JUNE 27, 2016
    [B2B] What We Learned About Convergence at #ThinkContent 2016
    B2C brands have invested a lot in the how of their brand communications; now it’s time for B2B companies to follow suit. This post, What We Learned About Convergence at #ThinkContent 2016 , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading!
  • ACT-ON  |  MONDAY, JUNE 27, 2016
    [B2B] How to Harness the Power of a Referral Marketing Business
    And, a 2015 report from Heinz Marketing and Influitive tells us that 69% of B2B sales reps report that a referral closes faster than a non-referred new prospect. Modern B2B buyers are incredibly educated about their potential purchases, and often careful not to make a purchase without peer validation. When “expand” depends on branding.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [B2B] The Content Marketing Wheel: A Smart Approach to Content Strategy
    It’s a common pattern in B2B marketing — only 10% of blog posts continue to increase visits over time, Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [B2B] The Content Marketing Wheel: A Smart Approach To Content Strategy
    It’s a common pattern in B2B marketing — only 10% of blog posts continue to increase visits over time, Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [B2B] How B2B Marketers Can Deliver Personalization At Scale
    Opentopic blog >> opentopic.com Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus on a large, undifferentiated audience. We want — and need — to speak to those who are predisposed to listen to us. That means we need to know about them. Know about their interests.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [B2B] The Content Marketing Wheel: A Smart Approach To Content Strategy
    It’s a common pattern in B2B marketing — only 10% of blog posts continue to increase visits over time, Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [B2B] Best b2b marketing case studies
    012 B2B Marketing. RketingSherpas Top 7 B2B Case Studies for 2010 [link] The intended audience for B2B case studies consists mainly of potential clients, and the desired outcome is for. Opentopic blog >> opentopic.com D not just any case studies. most recent case studies are. Se Study. Marketing ROI Cmo marketing roi
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2016
    [B2B] 5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research
    For B2B CMOs, the idea of audience development and engagement can be perplexing.  Questions I often receive when working with CMOs specific to B2B. Investing in audience development remains a key goal for many B2B CMOs.  How to invest and what to invest in becomes critical decisions for B2B CMOs. by Gregor Črešnar.
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [B2B] Best b2b marketing case studies
    012 B2B Marketing. RketingSherpas Top 7 B2B Case Studies for 2010 [link] The intended audience for B2B case studies consists mainly of potential clients, and the desired outcome is for. Opentopic blog >> opentopic.com D not just any case studies. most recent case studies are. Se Study. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [B2B] 6 Email Marketing Tips for B2B Newsletters
    Opentopic blog >> opentopic.com The significance of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by GetResponse, “The State of Email Marketing by Industry,” has reiterated just how important email marketing is. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [B2B] 6 Email Marketing Tips for B2B Newsletters
    Opentopic blog >> opentopic.com The significance of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by GetResponse, “The State of Email Marketing by Industry,” has reiterated just how important email marketing is. Marketing ROI Cmo marketing roi
  • DISCOVERORG  |  FRIDAY, JUNE 24, 2016
    [B2B] Are You Mobile-Responsive or Mobile-Complacent?
    Best Practices from the Industry IT Marketing Strategies IT Sales Strategies B2B B2B Insights B2B Sales B2B Sales Insights Mobile Responsiveness Sales Effectiveness Sales Success Sales TipsAs part of the sales and marketing engine, you put in serious effort to connect with your prospects. More importantly, it takes time.
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [B2B] Search Localization Changes Everything
    So the question arises: how good is your local search optimization?  If you are a B2B business centralized in one city, you are going to be competing with a lot of other similar businesses in your area, so your localization strategies had better be up to par. Searchers are looking for products and services while they are on the go. Version 3.0
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [B2B] Q&A With Dave Stein and Steve Andersen
    A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. We met and worked together at a software company many years ago, and our paths through the continuously evolving world of B2B sales and sales performance have crossed many times. Sales Process B2B Sales
  • ION INTERACTIVE  |  FRIDAY, JUNE 24, 2016
    [B2B] Interactive Content Marketing Weekly Roundup: June 20-23
    Here’s what was new this week.   How To Ensure Your Content Is Actually Engaging 60% of B2B marketers say their biggest challenge is creating engaging content. This week we started posting some of our content over on Medium.com, in our new ion interactive publication. So how do you know your content is truly engaging?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [B2B] 5 Ways to Amp Up Your Mobile Marketing Strategy
    In fact, 83% of B2B marketers said mobile apps were important to content marketing, according to Strategy Trends. Mobile Marketing b2b ConsumerAuthor: Jamie Lewis Is it time for your brand to get mobile? While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [B2B] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. Related: The Best B2B Video Marketing Resources. Related:  6 Examples of Perfect B2B Video Marketing. Now it’s time for more companies to follow suit.
  • LEADERSHIP  |  FRIDAY, JUNE 24, 2016
    [B2B] Anatomy of a Successful B2B Sales Email
    The post Anatomy of a Successful B2B Sales Email appeared first on LEADership by Louis Foong, CEO The ALEA Group. Email Marketing Infographics B2B lead generation email marketing homeI have a confession to make – I don’t read every business email that I receive. I’m betting that you don’t either. After all, who has the time?
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 24, 2016
    [B2B] Five tactics to convert page visitors into leads
    Content marketing User experience design b2b uxDriving traffic towards your lovingly created webpages takes effort. All the more reason to make sure those efforts aren’t wasted by a sub-optimal design. Here are five things you can do ensure your visitors get what they want – while encouraging them to do what you want in the process. #1.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 24, 2016
    [B2B] 7 B2B Companies Making Pretty Funny Content (Plus How They Did It)
    The post 7 B2B Companies Making Pretty Funny Content (Plus How They Did It) appeared first on Marketing Insider Group. Three words: Dollar Shave Club. Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Thankfully, no. Their campaign hit all the […]. Content Marketing
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [B2B] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    You can follow the B2B best practices in this post for when trolls attack, and still have a problem. The episode, however, made me wonder if there were some best practices a B2B or other business should follow if, and when, trolls attack. Social Media Marketing b2b best practices social media social media marketing trolls
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [B2B] How B2B Marketers Can Deliver Personalization At Scale
    Opentopic blog >> demandgenreport.com Traditional B2B marketing was about awareness. Digital marketing is about attraction. We no longer can afford to focus on a large, undifferentiated audience. We want — and need — to speak to those who are predisposed to listen to us. That means we need to know about them. This way we can.
  • EMEDIA  |  THURSDAY, JUNE 23, 2016
    [B2B] Storytelling Tips for B2B Content That Converts
    If you want to create B2B content that encourages a purchase or a lead conversion, you need to understand what makes certain stories successful. Content Storytelling Content Creation Lead Generation Blog Blog Post Content Marketing Homepage B2B Resources
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [B2B] Applying Consumer Market Web Usability Lessons to Professional Services
    The high visibility, ease of accessibility and sophisticated systems that Amazon employs to police accuracy and relevancy illustrates the importance of thoroughly vetting and prioritizing trust building content for B2C, B2B or professional service firms. How Hinge Can Help: Your B2B website should be one of your firm’s greatest assets.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [B2B] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    For example, we learned that email newsletters drive more traffic than other owned channels, SlideShare and YouTube are great for B2B content, and that we need weekly governance calls with employees from each country to solve any immediate problems that pop up. B2B ROI EuropeBased on my experience, the answer is yes.
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [B2B] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    LinkedIn has become one of the most effective B2B marketing channels. In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook and Twitter. Bottom-of-the-funnel ads. linkedi
  • AKOONU  |  THURSDAY, JUNE 23, 2016
    [B2B] 3 Ways to Keep Your Brand Messaging Aligned
    Messaging is one of those things most B2B marketers either love or hate. Or, more likely, love and hate. Brand Identity, Positioning, and Messaging
  • ANNUITAS  |  THURSDAY, JUNE 23, 2016
    [B2B] Straight from the Horse’s Mouth – Content Buyers Want
    Marketers in B2B create a lot of content. We wanted to obtain a better understanding of what drives Enterprise B2B Marketers focused on demand generation across a variety of topics including marketing technology, organizational design, content marketing, buyer personas, lead nurturing, measurement and a few more. So how to do that?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [B2B] How to Find Influencers for B2B Online Marketing Campaigns
    But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. While influencer marketing can be a difficult task that takes time and expertise, it has proven to be a successful B2B tactic that many companies continue to expand budgets around in 2016. What is it?
  • VIDYARD  |  THURSDAY, JUNE 23, 2016
    [B2B] The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention
    How B2B Marketers Can Drive More Pipeline with Personalized Video. There’s a principle in economics that lies at the heart of how the entire economy works: scarcity. Scarcity is the simple concept of something being in short supply. It’s the idea that there is not enough supply of some resource to meet the demand of that resource. Not better.
  • ION INTERACTIVE  |  THURSDAY, JUNE 23, 2016
    [B2B] Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology
    It's been there for a long period of time, I think sales has always been doing account based selling in B2B, but it has never had it's lights on it for people to realize that this is super important. Account based marketing (ABM) is one of the many new buzzwords in the marketing world. And we're very lucky today to have two special guests.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [B2B] Target Your Best Prospects by Segmenting Your Best Customers
    If you’re a B2B organization, your company likely markets to large enterprise customers with large budgets differently than more price-conscious small-to-medium businesses (SMBs) whose needs may be different. Targeting and Personalization b2b ConsumerIdentify Your Best Customers to Find Your Best Prospects.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2016
    [B2B] 3 Reasons Why No One Is Sharing Your Content
    60% of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience is more important than ever. One such engagement metric is social shares. Content Marketing
  • TYPE A COMMUNICATIONS  |  THURSDAY, JUNE 23, 2016
    [B2B] Three Reasons Marketing Technology is a Must
    Digital Marketing Marketing Sales Alignment Marketing Technology B2B Marketing Customer Journey digital marketing marketing technology Revenue ROI SiriusDecisions The MX Group Tim Cookread more.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2016
    [B2B] 5 Reasons Your Lead Generation Strategy is Not Working
    This is especially true in B2B businesses that require a steady flow of leads to stay healthy. In business, failure is always an option. So it serves marketers well to know the ins and outs of lead management both for better and for worse. Here are the top five reasons your lead generation campaigns may […]. Content Marketing
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [B2B] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    Corporate Video ads Advertising B2B B2B marketing marketing video video marketing youtube youtube adsMost YouTube ads do not deliver a measurable ROI for advertisers. These ads seldom include a call to action, and only a very small percentage of people click on them. Well, you need a different approach – one based on conversion.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [B2B] ABM: An Ancient Practice?
    There’s no denying that Account-Based Marketing (ABM) is hotter than hot. I’ve been to all of the big B2B marketing conferences this year, and the topic is being discussed everywhere. Well, a long time ago, a very wise person said, “What has been will be again, what has been done will be done again; there is nothing new under the sun.”
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [B2B] #SmarketingWeekly 20: Top Stories for B2B Sales/Marketing
    Opentopic blog >> opentopic.com Hello! Welcome back to #SmarketingWeekly, the once-per-week TechnologyAdvice roundup of the best sales and marketing content you may have missed. Each week, we assemble news, opinions, and research from all over the web. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [B2B] Can Sales and Marketing Get Measurable ROI on Lead Generation?
    The upcoming B2B ESP Summit on July 14 in San Francisco at The Four Seasons Hotel is focused on answering the question of how B2B marketing and sales professionals can connect, understand, and. Marketing ROI Cmo marketing roi
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [B2B] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    June 22, 2016 – KEO Marketing ( https://keomarketing.com ), a full-service business-to-business (B2B) marketing agency, announced today that CEO and President Sheila Kloefkorn has been named a Top Western U.S. PHOENIX, Ariz., Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. KEO News
  • BIZIBLE  |  WEDNESDAY, JUNE 22, 2016
    [B2B] ABM Analytics: What Should You Focus On?
    As account-based marketing (ABM) continues its rise in B2B marketing prominence, marketers who hope to find success must learn how to adapt to the nuances of an account-based system. In the 2016 ABM Metrics Survey , we asked marketers what their primary metric for ABM success was. That is the goal. Everything else is an indicator for revenue.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [B2B] #SmarketingWeekly 20: Top Stories for B2B Sales/Marketing
    Opentopic blog >> technologyadvice.com Hello! Welcome back to #SmarketingWeekly, the once-per-week TechnologyAdvice roundup of the best sales and marketing content you may have missed. Each week, we assemble news, opinions, and research from all over the web. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [B2B] 6 Email Marketing Tips for B2B Newsletters
    Opentopic blog >> searchenginejournal.com The significance of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by GetResponse, “The State of Email Marketing by Industry,” has reiterated just how important email marketing is. Marketing ROI Cmo marketing roi
  • 6SENSE  |  WEDNESDAY, JUNE 22, 2016
    [B2B] B2B ESP Summit – Announcing the Full Speaker List and Agenda
    B2B ESP Summit is returning to the Four Seasons in San Francisco! From publisher networks and media campaigns to segmentation strategies and sales operations, B2B ESP’s aim is to help marketing and sales professionals grapple with how their world is changing. Something magical is happening in the B2B enterprise world. Latest
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [B2B] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    Myths are plentiful when it comes to B2B lead nurturing. In reality, what you want to foster is not a B2B relationship, but a person-to-person (P2P) one. Second, if you’re like many B2B businesses you likely serve a myriad of industries and your product or solution has multiple applications. Lead nurturing works.
  • SNAPAPP  |  WEDNESDAY, JUNE 22, 2016
    [B2B] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    Unfortunately, B2B buyers use logic but also use emotion and use politics and use a variety of irrational but important-to-them criteria to create preference and trust and to consummate relationships with vendors and others in a B2B context. We all mix up names, misremember personal details, or make an incorrect judgement occasionally.
  • SNAPAPP  |  WEDNESDAY, JUNE 22, 2016
    [B2B] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    Unfortunately, B2B buyers use logic but also use emotion and use politics and use a variety of irrational but important-to-them criteria to create preference and trust and to consummate relationships with vendors and others in a B2B context. We all mix up names, misremember personal details, or make an incorrect judgement occasionally.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [B2B] 5 Lifelong Business Lessons I Learned from Nordstrom
    Modern Marketing b2b ConsumerAuthor: Alexandra Nation In my previous blog about women in tech, I already established that I was a very nerdy child. What What I haven’t yet expressed is that I grew up into an even nerdier adult. Need proof? My secret talent is speed-reading. These days, I prefer to “read” via Audible. Lead by Example.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 22, 2016
    [B2B] Marketers need to play a stronger sales enablement role on LinkedIn
    Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development. Social Media
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [B2B] The Psychology of Color in Marketing
    So if color is such an effective marketing tool, how can B2B marketers leverage this tool to drive better results? Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ). Like most fads, this one faded after its initial boom, and was discontinued in 2006 (with the exception of the random St. Green.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 22, 2016
    [B2B] Why You Need a B2B Sales Content Strategy
    The post Why You Need a B2B Sales Content Strategy appeared first on Marketing Insider Group. If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! The new realities of […].
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 22, 2016
    [B2B] Sell Me This Pen. Some Advice for Technology Marketers
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. Sell Me This Pen. Chris Herbert is the founder of Mi6.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Opentopic blog >> business2community.com As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social?
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] Salesforce officially launches Pardot Engagement Studio
    Opentopic blog >> fiercecmo.com Salesforce has officially launched its new Pardot Engagement Studio solution, which reimagines B2B marketing automation by providing B2B marketers with a new spin on building, visualizing, testing and measuring 1-to-1 buyer journeys. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Opentopic blog >> opentopic.com As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social?
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [B2B] Why Marketing Agencies Need Enhanced Dashboard Reporting
    Yet measuring marketing effectiveness has never been easy for B2B (business-to-business) marketers and their bosses. Boasting enhanced dashboard reporting equipped to capture and summarize actionable data turns an ordinary marketer into a B2B rock star. Typically accomplished with a spreadsheet, it was incredibly time-consuming.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness
    Opentopic blog >> eweek.com The Pardot Engagement Studio lets B2B marketers build, visualize, test and measure buyers’ response to marketing campaigns. Salesforce describes the new Engagement Studio. Marketing ROI Cmo marketing roi
  • MARKETRI  |  TUESDAY, JUNE 21, 2016
    [B2B] Are You Making Your B2B Marketing Professional Miserable?
    Marketing Managers and Marketing Coordinators who began their jobs at middle market B2B companies with great enthusiasm are coming to me to share their growing frustrations and ongoing struggles. Life as the middle child: Working in the marketing department of a middle market B2B company has the potential to be a very rewarding experience.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] Madison Logic & YesPath Partner Up For Adaptive Account-Based Marketing
    Madison Logic, a company dedicated to solving the digital needs of B2B marketers, is partnering with YesPath, an account-based marketing (ABM) platform for adaptive campaigns, to extend the reach of account-based marketing programs. Opentopic blog >> adotas.com YesPath Customers Can Now Run Media Programs that Adapt to Each Account.
  • TOMORROW PEOPLE  |  TUESDAY, JUNE 21, 2016
    [B2B] The B2B Summit 2016
    Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June
  • KEO MARKETING  |  TUESDAY, JUNE 21, 2016
    [B2B] Google Adwords Update Can Affect Local Search Marketers
    Would you like to get in on this?  As an innovative B2B marketing agency , KEO Marketing has a complete local search program to help your business be found online. Local business ads have begun appearing in the map section of the Local Finder results. Clicking the link will take you to the map results. Contact us today to learn more.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Opentopic blog >> blog.marketo.com As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your boss is asking you for it. You see ads following you on the web trying to help you calculate it. Your peers tell you it’s impossible: “You want to attribute revenue dollars to social?
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] A Brief History Of B2C & B2B Content Marketing
    Opentopic blog >> lighthouseinsights.in From creating content for search engines today we are in the age of original content in all forms across platforms and screens This is the age of content creators for multiple screens. Content is finally finding its way forward with marketers coming to terms with original content being the cream.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 21, 2016
    [B2B] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    B2B Online Marketing Blog Content MarketingOne of the most exciting (and, let’s be honest, terrifying) things about working at an SEO agency is working on clients in completely different industries.  It’s not enough to be an expert in one client industry or target market – you have to be an expert in all of them. Relationship Building.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [B2B] Deliver More Sales Qualified Leads Using Predictive Intelligence
    One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). recent SiriusDecisions study found that, although 68% of B2B organizations have implemented marketing automation platforms to score their leads, only 40% reported that their sales teams agree that lead scoring adds value.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [B2B] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1. Marketing Metrics b2bAuthor: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your ” Your boss is asking you for it. Awesome! Measure Your ROI.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] 8 Pitfalls to Avoid with B2B Content Marketing
    Opentopic blog >> searchenginejournal.com B2B content marketing poses a different set of challenges from consumer-based content. However, good B2B content marketing is possible; you just have to avoid these pitfalls. Often the brands are more obscure, and the purchase process requires multiple decision makers.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [B2B] Unpicking the tangled mess of B2B data
    Opentopic blog >> opentopic.com Judith Niederschelp, MD at Aberdeen Group Europe, attempts to untangle the mess that is B2B data According to recent research from Aberdeen Group, 48 per cent of B2B marketers are fighting a losing battle against disorderly data. Marketing ROI Cmo marketing roi
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [B2B] B2B Content Marketing and the End of the Company Blog
    Some brands are finding that their company-hosted blogs—a bedrock of B2B content marketing —are better off on third-party content platforms like Medium. The shifts are also forcing B2B companies to rethink the traditional, owned blog as the right vehicle for content distribution. Underlying Trends. Reasons to Make the Switch.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 21, 2016
    [B2B] Who do B2B Tech Buyers Trust and What This Means for Marketers
    We wanted to understand how this much-hyped group was impacting B2B enterprise tech purchasing. The post Who do B2B Tech Buyers Trust and What This Means for Marketers appeared first on Marketing Insider Group. This got us thinking. We looked around to see if anyone had studied this and […]. Content Marketing
  • EARNEST ABOUT B2B  |  TUESDAY, JUNE 21, 2016
    [B2B] Your invitation to Experiential Lab
    B2B events can no longer just be about putting a pop up banner in front of a table and expecting prospects to be lured in by the dead-eyed stare of your sales people. Events earnest labs b2b events earnest experientialJust like any other piece of marketing you need to engage, excite and inspire. Look forward to seeing you there.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 21, 2016
    [B2B] B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities
    Some B2B companies still haven’t adopted blogging as a business function despite its obvious […]. The post B2B Business Blogging Tips: How to Generate More Leads and Sales Opportunities appeared first on Marketing Insider Group. Content Marketing
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [B2B] Unpicking the tangled mess of B2B data
    Opentopic blog >> b2bmarketing.net Judith Niederschelp, MD at Aberdeen Group Europe, attempts to untangle the mess that is B2B data According to recent research from Aberdeen Group, 48 per cent of B2B marketers are fighting a losing battle against disorderly data. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [B2B] This Content Campaign Increased Applications to Work at GE by 800 Percent
    B2B B2C Brands Featured General ElectricThink content is just for marketing? Let me introduce you to Owen. You might remember Owen, the fictional engineer and star of GE’s cleverly self-deprecating commercials that launched last fall. “We did not start off by saying, ‘How do we create a recruiting campaign?'”
  • PUREB2B  |  MONDAY, JUNE 20, 2016
    [B2B] Check out the New PureB2B Website
    About three years ago, we realized that it was time to spin the B2B tech and business side of our firm out into its own company – and that’s when PureB2B was born. If you’re looking to reach an IT or B2B audience – we have a solution for you. Well, I probably would have laughed at you. But here we are. Until now. Melissa Chang.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2016
    [B2B] 5 Strategic Business Lessons From Game Of Thrones
    If you are in B2B, growing your partner eco-system can be a great way to expose each of your customer bases with the products and services of each organization. Chances are that this isn’t the first Game of Thrones post that you’ve read. For die-hard fans of the popular HBO television series based on George R.R.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [B2B] Get Your Blog On: 4 Steps to Blogging Success
    B2B or consumer? Content Marketing b2b ConsumerAuthor: Elaine Ip To blog or not to blog, there is no question. remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. Darn it, Google  you win again. Fueling demand generation. Preferred content topics. Specific product interest. Topic. Blog title.
  • THE ROI GUY  |  MONDAY, JUNE 20, 2016
    [B2B] From Challenger to Transformer
    Alinean B2b marketing CEO challenger marketing challenger selling Digital Transformation Gartner Hackett Group Pisello Sales Enablement Sales Tools the challenger sale TransformerEven though business conditions remain challenging and budgets are constrained, Executives are investing significantly more in digital transformation initiatives.
  • SOCIAL MEDIA B2B  |  MONDAY, JUNE 20, 2016
    [B2B] 5 Ways to Get Started in B2B Content Marketing
    I was recently talking to the marketing team at a B2B enterprise company about content marketing. This B2B technology firm has multiple divisions selling multiple products around the world. Assuming that they are not the only B2B company still struggling to fully understand content marketing, I will share what I told them. 1.
  • SALES ENGINE  |  MONDAY, JUNE 20, 2016
    [B2B] Can the value of lead nurturing be quantified?
    But as most marketing and sales leaders in modern B2B companies know (or have figured out really fast), customers have taken a lot more ownership over their own buying process. So why are many sales and marketing departments in B2B companies continuing to work together in a linear fashion? The sales rep rejects the lead altogether.
  • ACT-ON  |  MONDAY, JUNE 20, 2016
    [B2B] The Evolution of Account-Based Marketing
    Marketing automation has become ubiquitous in the mid-market and SMB space, in particular for B2B software-as-a-service companies, mid-sized consumer-facing retailers, and digital agencies who manage multiple marketing efforts simultaneously. According to ITSMA, 84% of B2B marketers say that ABM delivers a higher ROI than any other approach.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 20, 2016
    [B2B] 7 reasons you’re not getting the most out of customer facing content
    B2B lead generation and conversion rates are universally below expectations. Late stage content in sales cycles hasn’t evolved to […]. The post 7 reasons you’re not getting the most out of customer facing content appeared first on Marketing Insider Group. Content Marketing
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [B2B] The Impact of Social Media on B2B Marketing
    Opentopic blog >> opentopic.com Social media is considered one of the major components of B2B marketing. For some reason most of the B2B companies have lagged behind B2Cs in the adoption and effective use of social media. Social media marketing is more. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [B2B] Determine the Right Metrics for Your Content Marketing
    The most recent reports show that only 21 percent of B2B and 23 percent. Opentopic blog >> opentopic.com Determine the Right Metrics for Your Content Marketing It only feels right to begin an article on measurement with a couple of statistics. Marketing ROI Cmo marketing roi
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