• ACT-ON  |  MONDAY, JULY 25, 2016
    [B2B] How Your SMB Company Can Adopt ABM Tactics
    He had such a refreshingly simple explanation: “I think about ABM as laser-focused B2B marketing. The last decade we’ve been focusing on one lead or one contact, and now we’re putting the ‘B’ back in B2B to influence decision makers.”. According to ITSMA, 84% of B2B marketers say that ABM delivers a higher ROI than any other approach.
  • PUREB2B  |  MONDAY, JULY 25, 2016
    [B2B] The Importance of Offline Lead Generation
    For B2B companies, offline lead generation yields more leads. In the B2B realm, offline lead generation reigns supreme. One study showed that 76% of B2B leads come from offline sources compared to 18% generated via online methods. There’s no reason to dismiss older but well-tested techniques just yet.
  • OPENTOPIC  |  SUNDAY, JULY 24, 2016
    [B2B] Tips for creating a solid B2B content marketing strategy
    Opentopic blog >> red-fern.co.uk B2B Content marketing, is a proven technique for increasing visitors, brand awareness and leads Nine out of ten B2B marketers strongly rely on content to attract new customers and increase b2b lead generation. So, B2B content marketing is the king! However, when it comes.
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [B2B] Mi6 Agency’s Top Charts for July 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Sources.
  • OVERGROUND B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [B2B] 5 New B2B Sales and Marketing Strategies
    5 New B2B Sales and Marketing. The traditional B2B sales and marketing model is typically depicted in the shape. New B2B sales and marketing strategies. are required. 5 New B2B Sales & Marketing Strategies. B2B Sales and Marketing leaders should evaluate adopting these 5 new B2B. Strategies. Overground. 2.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [B2B] Definitive Guide to Planning a New Content Initiative
    THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. experienced first-hand how much time, effort and thought is required to get a new. Seems obvious, doesn’t it?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [B2B] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. While.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [B2B] Content Methodology: A Best Practices Report
    benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [B2B] Staffing and Launching Your Content Marketing Program
    What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. night.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [B2B] Content Marketing Playbook: Strategy and Roadmap
    According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [B2B] Evangelizing a Content Marketing Program
    Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist.
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 22, 2016
    [B2B] 16 Killer Social Media Management Tools
    Ideas@Work Blog B2B Social Media MarketingSocial media management has risen to become a major focus area for marketers. Irrespective of the size of a company, it is important to have an active presence on various social media platforms. However, handling […].
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [B2B] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    But with so many individual. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [B2B] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    But with so many individual. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [B2B] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Email Marketing b2b ConsumerAuthor: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Yet, out of all marketers, only 40% are using transactional emails. The Components of a Transactional Email.
  • KAPOST  |  FRIDAY, JULY 22, 2016
    [B2B] Content Marketing Strategy Tips: Build Your Competitive Positioning
    Related:   The B2B Marketer’s Guide to Managing Customer Experience. If you’re in the process of building or optimizing your content marketing strategy , you’re likely encountering a few challenges. You’re also probably wondering how to create content that is optimized for your audience. Prioritize Context.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [B2B] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    But with so many individual. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  THURSDAY, JULY 21, 2016
    [B2B] Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It"
    But just because the money has Marketing’s name on it doesn’t mean that B2B marketers should allow themselves unfettered access to that cash. When allocating budget to channels and campaigns, B2B marketers should use martech and analytics tools to report on the ROI of that spend. tools B2B marketers need to test their budget spends.
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [B2B] Confessions of a Former Ad Exec: There Are Not Enough Quality Content People
    Like I think of large B2B companies like GE that are able to do that because of the depth of industry knowledge. Over the last few years, the primary question most brands have about content marketing has stopped being “Should I do it?” ” Today, the big question is “How the hell do I pull this off?”
  • THE POINT  |  THURSDAY, JULY 21, 2016
    [B2B] Top 10 Marketing Automation Mistakes
    Trying to be too complex too quickly. I’ve written earlier in this space about the myth that is the B2B “customer journey” and how, in reality, it’s almost impossible to know, even with the most advanced marketing technology in place, exactly where an individual prospect is in the lead lifecycle. Launching lead scoring too soon. irrelevant.
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [B2B] The Psychology of Viral Content
    However, these individuals are the same people repeatedly asking their marketing teams to “break the internet,” and with more than 75 percent of both B2B and B2C marketers expecting to produce more content this year, it’s an understatement to say there’s a ton of content out there. The result? ” can’t hurt.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [B2B] Not Just Another Marketing Event
    It is real people sharing real stories from the real world of marketing, be they B2C, B2B, Enterprise & SMB/MM, and customers & prospects. There is no shortage of marketing events these days. Many are very worthwhile while others are, well are a little less than to be desired shall I say? Mashed Up. Philadelphia. Montreal. Austin.
  • 6SENSE  |  THURSDAY, JULY 21, 2016
    [B2B] The Day of the Fish: B2B ESP 2016 Recap
    In the words of B2B ESP keynote speaker Andrew Davis , “Marketers are addicts – always chasing a high.” At this year’s premier predictive intelligence summit, B2B ESP, the main message was that marketers have to break this cycle. Strangely enough, salmon was a major topic during B2B ESP, or more generally – fish.
  • SALES ENGINE  |  THURSDAY, JULY 21, 2016
    [B2B] What are the building blocks of a lead generation strategy?
    Where most B2B companies are investing in content marketing , less than a quarter are satisfied with their return. demand generation strategy must map directly to the sales funnel to be effective, which is why most B2B content marketing initiatives miss the mark—they don’t understand sales process. How do you get people to engage?
  • ANNUITAS  |  THURSDAY, JULY 21, 2016
    [B2B] Lessons Learned From a Startup
    Although, honestly I didn’t know how much value I could add given that my focus is nearly 100% on B2B marketing and certainly 100% on enterprise-level organizations. The importance of understanding your buyers is something that doesn’t change between small B2C and large B2B companies. Blogging is critically important.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [B2B] How to Be Creative in B2B PR
    Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks. Social PR b2b PR Heather Baker social PR
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [B2B] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    but … well … you know.). 8.  A Breakdown of Social Sharing Habits in B2B. This post rules my B2B world. Buzzsumo analyzed over 100,000 posts to determine the secrets to content that gets shared across 100 B2B sites. 18.  15 Expert Tips for B2B Video Production. Content marketers are always open to consuming more content.
  • BEYOND  |  THURSDAY, JULY 21, 2016
    [B2B] What do you need to create a good B2B marketing campaign?
    There are also some important differences and basic principles that as marketeers we need to recognise and understand if we are to ensure that our B2B customers are getting true value for their advertising pound
  • VERTICAL RESPONSE  |  THURSDAY, JULY 21, 2016
    [B2B] Email Reactivation
    “Both B2B and B2C marketers have much to gain by breaking through inbox clutter, but this could prove a more difficult task for B2B marketers in the years ahead.” Are you looking at your sales figures this time of year and wondering where everyone went? ” Prognosticators point to a burgeoning 143.8 Baiting the hook.
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [B2B] How most Social Media experts are wrong about LinkedIn
    By taking a prospect-centric, rifle approach that is laser focused on very specific, targeted audiences, our clients (including professional service firms, technology companies, and other B2B organizations that have solutions starting at a minimum of $10,000) are generating leads and building real relationships. Like this post?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2016
    [B2B] How Marketers Should Engage Their Mobile User
    Whether you’re a B2B SaaS product manager or as an eCommerce social media specialist, your goal should be to provide the best experience for your ever-growing number of mobile users. In our modern world, the average person has an attention span that lasts eight seconds. You read that correctly: eight seconds. Time spent in app. Revenue.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [B2B] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    Digital Marketing b2b ConsumerAuthor: Mike Tomita Some people say that you learn more from your mistakes than your successes. However, if you’re a digital marketer , your mistakes might be seen by hundreds of thousands (even millions!) of people and could cost your company an equal, or greater, amount of dollars. Those are some tough lessons.
  • SNAPAPP  |  THURSDAY, JULY 21, 2016
    [B2B] Why You Don’t Need a Pokémon GO Strategy
    I’m throwing this out there to the B2B marketing world: You don’t need a Pokémon GO strategy. The purpose here is to let out a collective exhale for B2B marketers, take a step back, and feel good about not scrambling around for a last-minute campaign. There, I said it. Because we didn’t need a Pokémon GO strategy. Too easy. Nostalgia.
  • ACT-ON  |  THURSDAY, JULY 21, 2016
    [B2B] Long-Form Content vs. Short-Form: Which Gets the Results You Want?
    Content Marketing b2b content content long-form long-form content short-form short-form contentA 2015 Microsoft study reported the average person’s attention span had shrunk to eight seconds – “You Now Have a Shorter Attention Span Than a Goldfish,” trumpeted Time. Long-Form Content … Why It Works. How long is long enough? But why?
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [B2B] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic
    But with so many individual. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • SALES ENGINE  |  WEDNESDAY, JULY 20, 2016
    [B2B] Is Content The Solution for Your Shrinking Sales Pipeline?
    It turned out that social media wasn’t the panacea many hoped it would be to drive B2B sales. The B2B media industry collapsed (or evolved, depending on how one looks at it), taking with it as victims many popular industry journals, media-sponsored trade shows, and targeted industry websites. Despite a vibrant U.S. Repeat steps 1-4.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [B2B] 8 Things B2B Marketers Can Do To Increase Influence And Success [Research]
    One of the biggest challenges B2B marketers struggle with has always been seen as a “cost center” rather than as a revenue stream and driver of business growth for their organizations. The post 8 Things B2B Marketers Can Do To Increase Influence And Success [Research] appeared first on Opentopic. Marketers, on the other.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [B2B] The 9 Circles of B2B Marketing Hell
    B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Below, read about the 9 circles of B2B marketing hell and what you can do to avoid them. Account-based marketing has been a hot topic for B2B marketers over the last year, and for good reason. click to view larger ).
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 20, 2016
    [B2B] Does Your B2B Marketer Plagiarize like Melania Trump?
    You can read the dramatic (my blood pressure definitely went up) story here, B2B Marketers: Has Your Online Content Been Copied? So, ethics in marketing is on my radar, and we B2B Marketers need to prevent our clients and other marketers from plagiarizing others’ original work. It is not OK to copy other marketer’s stuff.
  • EMEDIA  |  WEDNESDAY, JULY 20, 2016
    [B2B] 3 Lessons B2B Content Marketers Can Learn From Pokémon Go
    Pop Culture Content Lead Generation Blog Blog Post Content Marketing Homepage B2B ResourcesSuccessful content marketing, like catching all 151 Pokémon, requires dedication and perseverance. Want to be the very best, like no one ever was? Successful content marketing, like catching all 151 Pokémon, requires dedication and perseverance.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JULY 20, 2016
    [B2B] Bothered by Bounce Rates? Use These Five Tips to Increase Email Deliverability
    Marketing Tips & Tricks b2b marketing email bounce rates Email Campaigns email deliverability Email Marketing email marketing tips Outbound MarketingBe honest with us. Are you satisfied with your bounce rates?
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [B2B] How To Evaluate Software Integrations: 3 Important Considerations
    But there is also an important fact that many B2B buyers forget when evaluating software solutions: Not all integrations are created equal. Featured B2B Marketing Integrations key considerations SaaS Software IntegrationsWe’ve all been there. This makes sense. Consider an example from the world of online survey software.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [B2B] 13 Suggestions for Content Marketing Inspiration
    B2B Online Marketing Blog Content Marketing blog post Content content marketing Editorial calendar writingOne of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting. Sustenance, but no joy. Listen. Customers are a smart bunch.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [B2B] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic
    But with so many individual. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopi
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopi appeared first on Opentopic. At Forrester, you’ll work with.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [B2B] Account-Based And Content Marketing Programs Are Not Campaigns
    ABM works best when it uses personalized content marketing destinations, targeted to specific accounts, and mapped to individual needs of the buyers, across an increasingly complex B2B buyer journey. And this is equally true in B2B marketing. Account-Based and Content Marketing Programs are similar in many ways. BrennerMichael
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [B2B] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    Modern Marketing b2b ConsumerAuthor: Graham Gallivan As a marketer, it’s important to have all the tools and resources you need to build, measure, and optimize your campaigns. But just as important, it can be a tall order for IT to keep your marketing team equipped with all of the tools you need to be successful. Ease of Use. Vision.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [B2B] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic
    But with so many individual. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 20, 2016
    [B2B] 8 Things B2B Marketers Can Do To Increase Influence And Success [Research]
    One of the biggest challenges B2B marketers struggle with has always been seen as a “cost center” rather than as a revenue stream and driver of business growth for their organizations. The post 8 Things B2B Marketers Can Do To Increase Influence And Success [Research] appeared first on Marketing Insider Group. Content Marketing
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [B2B] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic
    But with so many individual. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Most of all, bring a point of view; here, every voice has value.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [B2B] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic
    But with so many individual. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [B2B] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success
    But with so many individual marketers and brands around. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success appeared first on Opentopic. Cognitive Technology
  • BIZIBLE  |  TUESDAY, JULY 19, 2016
    [B2B] Ebook Analytics and What We Didn't Expect to Find Out
    When reporting on eBook analytics, B2B marketers usually analyze landing page views (equivalent to CTA clicks on blog posts, ads, etc.) B2B Attribution 101” eBook beats the average in every category. It’s the attribution solution’s fault, honestly. We never would have discovered these analytics otherwise. eBook landing page).
  • RADIUS  |  TUESDAY, JULY 19, 2016
    [B2B] How To Improve your Content Marketing With Predictive Scoring
    predictive score for B2B marketers is an estimate of how likely a lead is to convert. Featured B2B Marketing content marketing predictive scoringNowadays content marketers are generating too many inbound leads for sales. There are no insights into which content is attracting the most valuable audiences. What Is A Predictive Score?
  • TYPE A COMMUNICATIONS  |  TUESDAY, JULY 19, 2016
    [B2B] 5 Essential Elements to Include in Every Sales Pitch
    Marketing Sales Alignment Sales Sales Enablement B2B BigSpeak Ken Sterling sales sales enablement storytelling WebbiquityJuly 19, 2016 by Ken Sterling Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time. According to researchers at. read more.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [B2B] 20 Online Marketing Tools That Boost Campaign Results
    As B2B content marketers, this “tool” is really useful for uncovering the types of queries people are searching on and identifying blog topics that we may not have initially thought to write about. B2B Online Marketing BlogHowever, like any profession, we’d struggle to be successful without tools. SEO Tools. TagCrowd.
  • INFER  |  TUESDAY, JULY 19, 2016
    [B2B] The Moneyball CEO: Navigating Your Whitespace to Grow Revenue
    Predictive analytics is a great way for any B2B company to mine their business funnel for deals that can close quickly, and identify potential revenue they might be leaving on the table. Every CEO wants to squeeze more out of their investments in customer acquisition. And that’s particularly true in today’s market. Forecast_The_Business(). 2.
  • ANNUITAS  |  TUESDAY, JULY 19, 2016
    [B2B] The (Almost) Lost Art of Listening in Demand Generation
    But some of the best, most successful marketers I’ve known listened a lot more than they talked. I’m guessing it has something to do with the fact that 76% of B2B enterprise marketers have a content strategy but only 50% say their content aligns to buyer pain points and challenges via ANNUITAS B2B Enterprise Demand Generation Study.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2016
    [B2B] 4 Scrappy Content Hacks for Your Marketing Toolbox
    In fact, according to the Content Marketing Institute and Marketing Profs, 80% of marketers across all sectors (B2B, consumer, nonprofit) are using content in some form. Content Marketing b2b ConsumerAuthor: Nick Westergaard Content is king! Content rules! Content creation can get real complex, real fast. Hack #3: Curate Content.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 19, 2016
    [B2B] B2B Lead Blog Starts a New chapter
    You may have noticed the B2B Lead Blog has a new look. Preparing for the Future of B2B Marketing. look forward to keeping up with the accelerating evolution B2B lead generation, demand generation, and marketing for the complex sale, and helping you do the same. Image credit: PhotoDune. That’s because it’s my personal blog again.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 19, 2016
    [B2B] New Chapter for the B2B Lead Blog
    You may have noticed the B2B Lead Blog has a new look. look forward to keeping up with the accelerating evolution B2B lead generation, demand generation, and marketing for the complex sale, and helping you do the same. Feel free to comment here or join me on the  B2B Lead Roundtable LinkedIn Group. Image credit: PhotoDune.
  • VIDYARD  |  TUESDAY, JULY 19, 2016
    [B2B] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    Financial performance : Vidyard is a B2B expert and stays involved with its partners, customers, and surrounding community. Within this context, the receipt of this award signifies an even greater accomplishment by the team at Vidyard.”. Vidyard also has demonstrated analytics knowledge that prove sales and marketing strategies’ ROI.”.
  • ACT-ON  |  TUESDAY, JULY 19, 2016
    [B2B] Don’t Bore People: 10 Ideas for B2B Newsletter Content
    What’s the first thing you think when you hear “B2B newsletter”? Neither does most B2B marketing. B2B newsletters definitely don’t have to be dull – at least for their core, intended audiences. In order to give you a few ideas for how to make your newsletters worth reading, I’ve rounded up 10 ideas for B2B newsletter content.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [B2B] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success
    But with so many individual. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success appeared first on Opentopic. Marketing ROI Cmo marketing roi
  • MARKETRI  |  MONDAY, JULY 18, 2016
    [B2B] Don’t Start a B2B Inbound Marketing Journey with marketing automation software
    What aggressive, growth-minded company wouldn’t want to leverage modern marketing to gain qualified B2B buyers? Inbound Marketing B2B MarketingNo more interrupting prospects with cold calls. No more once-and-done, overpriced ads. You’re ready to take a sip!
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth.
  • THE ROI GUY  |  MONDAY, JULY 18, 2016
    [B2B] SiriusDecisions Reveals Sales Content Research and Secrets to Success
    Interpreting the results, Heather Cole exposed how today’s B2B buyer isn’t valuing product videos and glossy brochures as high as one might think. Alinean b2b sales b2b selling content marketing Equifax Heather Cole Pisello ROI tools Sales content Sales Tools SiriusDecisions Value Selling ValueStory
  • BIZIBLE  |  MONDAY, JULY 18, 2016
    [B2B] Announcing The 2016 AdWords Industry Benchmarks Report
    AdWords has long been a critical channel for certain B2B industries. Too often, B2B marketers don’t have a full understanding of what happens after a lead is created. When B2B marketers can compare benchmarks with their industry peers they get a better understanding of performance measurement and goal setting. Travel — 14%.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [B2B] Why Don’t More Marketers Use Keyword Research?
    I recently had the privilege to sit in on FIR B2B episode 45: a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound like the “Click and Clack of tech.” ” Needless to say, it was a lot of fun. I had a few belly laughs and we also covered some serious topics. appeared first on Opentopic.
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [B2B] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    While consumer marketing was at the forefront of mobile marketing, B2B mobile marketing has expanded as well. Google reports 300% growth in B2B queries in just two years. Drupal 8 is a marketer’s dream. You can develop relevant content that improves SEO, drives users to your website, creates leads, and results in more sales.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [B2B] Personalized content for more effective content marketing
    In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Don’t call them, they’ll call you. It’s an absolute must for long-term survival.
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [B2B] Breaking Down the Fundamentals of Account-Based Marketing
    Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! In demand generation, it ultimately boils down to two key strategies: Traditional B2B marketing is often done through broad-reaching campaigns. Why does it matter?
  • B2B MARKETING INSIDER  |  MONDAY, JULY 18, 2016
    [B2B] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success
    Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [B2B] From Scratch: Four (Free) List Building Strategies
    Demand Gen Report’s 2014 Content Preferences Survey revealed that 72% of survey respondents were influenced by industry peers while making B2B purchase decisions. There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with.
  • SCRIBBLELIVE  |  SUNDAY, JULY 17, 2016
    [B2B] How to Become a Better Content Team Leader
    According to CMI , 53% of B2B marketers have documented content marketing strategies and are subsequently more effective in their roles. We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources. And it’s all built around great content. What Is Great Leadership? Stay Organized.
  • OPENTOPIC  |  SUNDAY, JULY 17, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic – Opentopic appeared first on Opentopic. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth. At Forrester, you’ll work with.
  • TONY ZAMBITO  |  SUNDAY, JULY 17, 2016
    [B2B] How Understanding The Goals And Intent Of Buyers Can Transform Marketing
    For instance, an individual in a B2B organization may perform the activity of online research related to supply chain management.  Transformation by Yu Luck. People and professionals in organizations can have different intentions while working towards the accomplishment of organizational, as well as, individual goals.  Tasks Versus Goals.
  • OPENTOPIC  |  SATURDAY, JULY 16, 2016
    [B2B] 5 B2B eCommerce & eProcurement Success Tips by CloudBuy’s Ronald Duncan
    Opentopic blog >> 2xecommerce.com Tips on How to Get B2B eCommerce and eProcurement Right by Ronald Duncan of CloudBuy Ronald Duncan, Chairman and CIO of Business to Business eCommerce and eProcurement specialist cloudBuy. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JULY 16, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline – Opentopic appeared first on Opentopic. Opentopic blog >> opentopic.com Fuel your intellectual curiosity and professional growth. Most of all, bring a point of view; here, every voice has value.
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [B2B] How to increase B2B lead quality from your social media traffic
    Opentopic blog >> b2bmarketing.net Stephen Bavister, MD, Lexisclick Online Marketing, explains how you can drive more qualified B2B leads from your social media traffic Most of us in B2B marketing are tasked with driving more leads. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [B2B] Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline
    The post Research Associate, Supporting B2B Marketing Professionals Jobs, Employment in Cambridge, US-MA – Employment Pipeline appeared first on Opentopic. Opentopic blog >> employmentpipeline.com Fuel your intellectual curiosity and professional growth. Most of all, bring a point of view; here, every voice has value.
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [B2B] All 11 Marketing Attribution Models, Explained
    Google Analytics) in a B2B setting, the time between first touch and the conversion can be longer than the common 30 to 90 day expiration on the tracking cookie. In long B2B buyer journeys, the time period from last touch to conversion is much shorter, than say, the first touch or the lead touch. First Touch Attribution.
  • DISCOVERORG  |  FRIDAY, JULY 15, 2016
    [B2B] The Human Element of Sales and Marketing
    IT Marketing Strategies IT Sales Strategies Sales Development Sales Leadership & Management Aristotle B2B Insights B2B Sales Insights Chip Heath Dan Heath emotional selling ethos logos pathos Rhetoric Switch book“Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.” Aristotle’s Rhetoric.
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [B2B] 6 Tools for Automating B2B Social Media Marketing
    Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. The post 6 Tools for Automating B2B Social Media Marketing appeared first on Opentopic. That doesn’t change, no matter the. Cognitive Technology
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [B2B] Is Creating Engaging Content Enough To Succeed With Content Marketing? Here’s Why Not
    Opentopic blog >> business2community.com Content production is a challenge that has dominated the content marketing space for a while now, with 54% of B2B marketers continuing to cite the creation of engaging content as their #1 content marketing challenge for 2016. While it is a. Here’s Why Not appeared first on Opentopic.
  • OPENTOPIC  |  FRIDAY, JULY 15, 2016
    [B2B] 6 Tools for Automating B2B Social Media Marketing
    Opentopic blog >> komarketingassociates.com Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. The post 6 Tools for Automating B2B Social Media Marketing appeared first on Opentopic. That doesn’t. Marketing ROI Cmo marketing roi
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2016
    [B2B] Your Buyers Are Basically Pokémon, So Level Up
    While the example below shows a storefront and the potential for retail locations, for B2B marketers, you can consider adding a Lure Model to your location at a tradeshow to generate leads. Modern Marketing b2b ConsumerLast night, I decided that cruising by PokéStops would be more fulfilling than a first-date conversation.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [B2B] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Google is now reporting that 42 percent of B2B buyers are starting their research process on their phones. This number will only continue to rise as the B2B buyers increase with Millennial professionals who are well-versed in mobile technology. The post 7 Ways to Attract B2B Buyers With Mobile Marketing appeared first on Lead Liaison.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [B2B] How to Launch a Successful Online Community: A Step-by-Step Guide
    With 74% of business buyers conducting more than half of their research online before making a purchase, B2B communities like G2Crowd or GetApp can be used to educate prospective customers and help them make better buying decisions. It's no secret that the way people buy has f undamentally changed over the years. Customer support. Operations.
  • OPENTOPIC  |  THURSDAY, JULY 14, 2016
    [B2B] Press Pass Request Form
    Opentopic blog >> mpb2b.marketingprofs.com MarketingProfs offers a limited number of complimentary press passes for B2B Marketing Forum to editors, reporters, writers, or broadcasters from established media outlets, as well as freelance journalists focused on business, marketing industry, and/or B2B marketing coverage.
  • BIZIBLE  |  THURSDAY, JULY 14, 2016
    [B2B] How To Create A Winning Demo Video For Your B2B Website
    So for B2B marketers it's an important creative asset, especially from a product marketing perspective. This isn’t easy with a complex product like B2B software or technology. Ever wonder why so many front doors are red? There’s a specific reason. But it depends on who you ask. great demo video is the front door of your website.
  • SALES ENGINE  |  THURSDAY, JULY 14, 2016
    [B2B] Cutting Through the Content Clutter
    Remember that with most B2B companies with a complex sale, what you’re doing with content marketing is replicating the conversations that used to happen in real life (IRL) with sales reps asking probing questions and having consultative conversations that today, those prospects now avoid. So how do you stand out from the crowd?
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, JULY 14, 2016
    [B2B] Industrial Content Marketing Fails to Engage with Target Audience
    Back in 2014, Forrester had published their research report titled B2B Content Fails The Customer Engagement Test. Industrial content marketing used by manufacturers, distributors and engineering companies is failing to engage the target audience – engineers, technical professionals and industrial buyers. This is not a new problem.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [B2B] 6 Tools for Automating B2B Social Media Marketing
    Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. What automation tools do you use for B2B social media marketing? B2B Online Marketing Blog Social Media StrategiesThat doesn’t change, no matter the target audience. Buffer. Edgar. DrumUp. BuzzSumo.
  • ANNUITAS  |  THURSDAY, JULY 14, 2016
    [B2B] No I Do Not Want To See Your Demo
    A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London.  The event, hosted by B2B Marketing , was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies.
<< 1 2 3 ... 180 181 >>