• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] 31 Tips For Generating B2B Website Leads
    'A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    'VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] Measuring the Value of Advocate Marketing
    'Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] 3 Keys to Quality Leads
    'Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] Creating Personas For B2B Marketing
    'Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    'Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] Social Selling in B2B Sales
    'Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] The Top Inbound Marketing Metrics for B2B Marketers
    'With dozens of metrics out there, it''s critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] 10 Tips for Creating an Effective B2B Landing Page
    'Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] How to Effectively Use E-mail Marketing to Increase ROI
    recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    'Today''s internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] 5 Steps to Building a Strategic B2B Keyword List
    'B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] The B2B Marketers' Roadmap to SEO Success
    'With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • NETLINE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [B2B] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 Talk to any B2B marketer today and she’ll probably agree that being more customer-centric leads to more effective marketing. ” I think this is especially true when we B2B marketers develop personas. Follow Tony on Twitter @tones810.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 26, 2015
    [B2B] Should You Have Multiple Top Level Domains for a B2B Web Presence?
    'Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Now, there is more information about this approach. Here’s what you need to know to make an informed decision. Some Rights Reserved.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [B2B] Terminus Offers Targeted Display Ads for B2B
    For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. Some vendors do this better than others.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 26, 2015
    [B2B] 5 Ways to Increase Your Bounce Rate
    If you’re a B2B and think you can get away without a mobile site, think again. B2B Web Strategy Conversion Metrics Google Analytics Traffic Generation 'Lets face it, with diminishing attention spans you do not have much time to keep a user on your website once they get there. This doesn’t give you much time to make a first impression.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [B2B] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    In the B2B space, however, subject matter can sometimes be pretty obscure (especially to those of us coming from a writing/marketing/PR, etc. B2B Online Marketing Blog Content Marketing 'One of the hardest things about being a parent to small children is the music you’re forced to endure. Bear with me here.). External Collaboration.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [B2B] Case Study: Modern Marketing Meets Storytelling Comic Strips
    'Editor’s Note: Today’s post comes courtesy of Bill Schilling , B2B marketing director and marketing technologist at Imation , where he leads a revenue-focused digital marketing team responsible for integrating marketing automation with content, website, search, social media and CRM to grow new inquiries, leads and sales opportunities.
  • ANNUITAS  |  THURSDAY, MARCH 26, 2015
    [B2B] Maximizing Event Effectiveness 3 Ways
    This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on.  Blog Advocamp B2B events Demand Generation Strategy event maketing event strategy Marketo Summit MarTech Modern Marketing Experience Results.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [B2B] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Modern Marketing b2b Consumer 'Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 25, 2015
    [B2B] Don’t Be a Victim of Google’s Mobilegeddon Algorithm Update. Get Mobile-friendly Now.
    B2B Web Strategy Google Analytics Online Marketing SEO Traffic Generation 'If you’re a loyal user of Google Analytics, like the Digital Marketing Team here at eMagine, you might have received an email earlier this week with a “March 2015 Product Update.” What is Mobilegeddon?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [B2B] 7 Offline Marketing Strategies that Support Your Online Brand
    Related Stories 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm Management Consulting Firms: When Does a Prospect Turn Into a Lead? 'For many professional services firms, online marketing has become front and center over the last five years, Why? Just as with your online publications, you need to be selective.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [B2B] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    Social Media b2b Consumer 'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. My solution—dark posts! Dark Posts In Action.
  • SYNECORE  |  WEDNESDAY, MARCH 25, 2015
    [B2B] Don’t Let These 3 Myths Stop You from Personalizing Your Content
    70 percent of a B2B buyer’s journey is complete before even engaging with the vendor, and 87 percent of B2B buyers say that content has an impact on vender selection, according to a HubSpot blog. The beauty of content personalization is that it doesn’t have to be complex. Getting started is simple. Getting started is easy.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 25, 2015
    [B2B] Do You Know How Tradesman Make Their Purchasing Decisions?
    The fact is, B2B customers are 60-90% the way through a purchasing decision before they contact you! 'For a major new purchase, do you think a contractor or tradesman just walks into a distributor and asks what’s new, and then just buys it? Of course not. They research it online and download information to help them. Yikes.
  • EARNEST ABOUT B2B  |  WEDNESDAY, MARCH 25, 2015
    [B2B] Painting a vivid vision of the future is easier than you think
    B2B Marketing 'Forget the banal vision statements – here’s a more useful way to align your business. recently heard an interview with Cameron Herold , the former COO of the world’s largest junk removal company. For anyone who said there was no money in junk, they’re wrong. He’d grown the company from $2m to $106m in 6 years. Sound familiar?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [B2B] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    Their blog talks about scalable B2B content marketing strategies and using PR, social media, and retargeting to boost content ROI, but what I love about RooJoom is that, at the end of the day, it all comes down to telling great stories. Those people are missing out. 1) StoryNeedle. Is rich narrative possible in structured content? 5) VERO.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 25, 2015
    [B2B] Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
    'B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. This shift in buying behavior is transforming B2B marketing. Download this comprehensive eBook, 10 Ways to Nurture the Buyer’s Journey , to learn how to build a successful lead nurturing campaign in today’s complex B2B marketing world.
  • FATHOM  |  TUESDAY, MARCH 24, 2015
    [B2B] Thoughts on the Latest CMO Survey
    The optimism might also signal bigger spending capabilities among potential B2B customers who need your product/service, humble marketer. 'CMOs are bullish. Indeed, they’re more optimistic than they’ve been in 6 years. What does this mean, and why should we care? Marketing budget implications. Who are these optimistic spenders?
  • CRIMSON MARKETING  |  TUESDAY, MARCH 24, 2015
    [B2B] Infographic: What Content Types Do Technology Buyers Consume on Social?
    'The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. 67% of #B2B tech buyers prefer social content at the top of the funnel Click To Tweet. Detailed technology guides.
  • THE POINT  |  TUESDAY, MARCH 24, 2015
    [B2B] Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency
    Ad Agencies B2B Marketing Demand Generation lead generation B2B demand generation agency demand generation agency how to choose an agency lead generation agency Marketo agency marketo agency partner pardot agency pardot agency partner why hire an agency Agencies aren’t for everyone. Click on the infographic to view full size.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [B2B] Marketing to the B2B Millennial: 6 Things to Remember
    While some of these may be true (I’m guilty: I recently got a millennial friend a selfie stick as a gift), this generation is much more complicated than it may seem on the surface and B2B marketers need to start taking them seriously, today. So, what do B2B marketers need to remember when informing and engaging this dynamic generation?
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [B2B] Transform Your B2B Lead Generation with Storytelling
    Particularly in the world of B2B marketing, it is all too common to find rambling, repetitive, dull, long-winded, overly technical content that is just too boring to read, let alone share. Just like B2B marketing, which I have been repeating is now B2P, high quality marketing copy has also become about people and relationships.
  • ANNUITAS  |  TUESDAY, MARCH 24, 2015
    [B2B] Why CMOs Should Align With Their CFOs
    'There is an ever-increasing complexity in B2B marketing that shows no signs of slowing down. In Forrester’s Report – B2B CMOs Must Evolve or Move On , 97% of CMOs either agreed or strongly agreed that “marketing must do things it hasn’t done ever before to be successful.” Lack of Knowledge & Expertise. Connecting With the CFO.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [B2B] Is Facebook Still Relevant for B2B?
    do believe Facebook still has a place for B2B when done the right way. If your B2B does not have the content, subject matter, or audience for Facebook, then don’t force it. Facebook works for many B2B businesses but it isn’t a requirement. the answer is more complicated than a yes or no, as most things are in marketing.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [B2B] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    Modern Marketing b2b Consumer 'Author: Ellen Gomes March Madness, the NCAA college basketball championships, takes the country by storm every year. It’s a time for office bracket pools, cheering on your favorite teams, and hanging out with friends during game days. But March Madness is more than just a basketball tournament. Henry V.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [B2B] Content Marketing ROI Starts With A Strong Business Case
    The post Content Marketing ROI Starts With A Strong Business Case appeared first on B2B Marketing Insider. 'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we won’t go too far to find it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 24, 2015
    [B2B] 4 Lessons in Serving Up Customer Success
    'We recently launched a new and improved Oracle Marketing Cloud Success Program , a complimentary service-based offering, focused on enabling B2B and B2C marketers who use our products, the ability to assess and enhance their marketing performance. Tailor offerings specific to supporting your customers’ success. Be resource-oriented.
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [B2B] Welcome to Blogging for Business Week!
    As reported here previously, content marketing is nearly ubiquitous, with 93% of b2b marketers using content while 88% of business buyers say online content plays a major to moderate role in vendor selection. B2B companies that blog generate 67% more leads than those without blogs. 'It’s blogging for business week on Webbiquity.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [B2B] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    'Most B2B marketers have a very clear understanding of their goals. According to a new report from Gleanster and Act-On, Rethinking the Role of Marketing ,  technology troubles are causing significant challenges to B2B marketers. They rated themselves “very effective” at managing end-to-end marketing lifecycle.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [B2B] We’re Hiring at KEO Marketing!
    'We have a pair of job openings here at KEO Marketing, and we’re seeking talented people who are passionate about B2B marketing to add to our team. Performance Analyst – Email Marketing Coordinator. The perfect match for this position has a passion for analytics and reporting as well as email marketing campaigns. Apply for this position here.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [B2B] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    'When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you’ve identified. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 23, 2015
    [B2B] “Get Certified” 2015 Resolution Update: eMagine is a Google Partner
    B2B Web Strategy Google Analytics Online Marketing 'If you are an avid reader of eMagine’s blog, you may have caught my post from December 31, 2014, “ 2015 Resolutions Series: Get Certified! Google Analytics IQ & Adwords Certifications).” I could not be more excited to provide you with an update on our progress! Beat the Veep.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 23, 2015
    [B2B] Storytelling Lessons From Kevin Spacey And House Of Cards
    The post Storytelling Lessons From Kevin Spacey And House Of Cards appeared first on B2B Marketing Insider. 'One of my favorite shows is House Of Cards. And in my excitement for last year’s Content Marketing World, I answered  WTF does Kevin Spacey Know About Content Marketing. Not exactly…. Don’t Rush Your Storytelling.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [B2B] Why Marketing Needs to Fix the Customer Experience
    As an aside, it’s interesting that four of the top 20 are exclusively B2B and eight have significant portions of their revenue from B2B customers.). If you wake up in the middle of the night with a general sense of unease, here are a few ideas from Bright Funnel about The 6 Strategic Themes B2B CMOs Must Address.
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [B2B] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    According to Marketing Automation Trends Report 2014 from Pepper Global, B2B marketers indicate that the most important benefit of marketing automation is the ability to generate more and better leads. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [B2B] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    B2B companies have the very unique challenge of asserting themselves and becoming a voice of authority in their respective industries, and inbound marketing can be a powerful way to do that — the nuances of which are not just reserved for those speaking directly to consumers. Who are we speaking to? What message are we trying to convey?
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [B2B] 5 Tips for Successful Marketing Automation Integration
    The recently released 2015 B2B manufacturing marketing report from Content Marketing Institute is packed with stats and helpful information on benchmarks, budgets, and trends for 2015. Implementing a marketing automation platform may seem like a daunting task, and by no means is as easy as flipping a switch.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [B2B] Using Customer Data to Inform Your Personalization Strategy
    Most B2B marketers are very familiar with audience segmentation and personalization as it relates to marketing automation and email nurturing, but the reality is, very little is being done in early stages of the buyer’s journey to create relevant content experiences, especially as it relates to the experience on the website.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 20, 2015
    [B2B] Don’t Put B2B Marketing Tactics before Strategic Analysis
    Marketing Research and Analysis analysis b2b marketing research 'Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is  get the word out about a product or service and people will buy. Build it and they will come! Here’s what you need to do first. Contact New Incite today.
  • INTEGRATED B2B  |  FRIDAY, MARCH 20, 2015
    [B2B] Telling B2B stories: Mention the war!
    And I’m reminded of that phrase every time I hear a B2B marketing or communication department agonizing over what should or shouldn’t be said in the public arena. My own particular aversion in this regard concerns the unwillingness of some B2B companies to include errors, unforeseen challenges or similar in their storytelling efforts.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 20, 2015
    [B2B] Why a Sign up Form Is a No-Brainer for Email List Growth
    Plus, we have a list of the top six places you should feature your sign up form in order to grow your list, and a post chock-full of real-life examples of effective sign up forms for B2B, B2C and non-profits. 'A list of contacts is essential for any business that wants to stay in touch with prospects and customers. Share in the comments.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 20, 2015
    [B2B] [Board Game] Ready, Set, Play: The Game of Lead Nurture
    Lead Nurturing b2b 'Author: Ellen Gomes Harken back to the days gathered ’round the table for family game night and then  imagine how much  more  fun it would be to play board games with your marketing team. The Game of Nurture captures the fun, strategic elements of lead nurturing by turning it into a board game. How To Play.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [B2B] A Simple Formula for Writing Kick-Ass Blog Titles
    For the sake of this post, let''s say we''ve decided that our working title is "X B2B Companies Using Facebook in Cool Ways.". While I''m sure lots of people would love to click into a post that said "10 B2B Companies Killing Facebook So Freaking Hard They Don''t Need Any Other Marketing Channel". 'Look, I said ass. 2) Stay accurate.
  • B2B LEAD BLOG  |  THURSDAY, MARCH 19, 2015
    [B2B] You Might Not Know as Much as You Think You Do About B2B Lead Generation …
    'There is plenty of “conventional wisdom” when it comes to B2B leads, like that leads come from email marketing, social media, and organic search. B2B Lead Generation Lead Nurturing Lead Scoring marketing programs targeted marketing
  • B2B LEAD BLOG  |  THURSDAY, MARCH 19, 2015
    [B2B] 6 High Converting Landing Pages that May Surprise You
    'Creating high-converting landing pages for B2B products requires careful understanding and design that focuses on outstanding copy and presentation. B2B Marketing Ideas Marketing Tips marketing marketing insight Without these, landing pages can’t deliver the results you want.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 19, 2015
    [B2B] “WordPress SEO by Yoast” Plugin Can Allow Your Site to be Hacked. Update Now.
    B2B Web Strategy SEO Web Content Management Systems '(Written with eMagine’s Technical Director, Christian Nolen). This patch that is present in the latest version of WordPress SEO by Yoast (1.7.4)  has been labeled a “critical update” and should be applied as soon as possible. These updates should take place as quickly as possible.
  • CRIMSON MARKETING  |  THURSDAY, MARCH 19, 2015
    [B2B] How To Hurt and Help B2B Innovation
    'Mastering B2B marketing innovation means going “beyond throwing around creative ideas and actually implementing change.” ” The top three organizational challenges driving innovation need, as ranked by B2B marketers, are: The pressure to deliver a consistent and positive customer experience (38%). Close-mindedness.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 19, 2015
    [B2B] Pithy sayings by Seth Godin in a great book
    Filed under: B2B demand generation , b2b lead generation companies , BtoB Marketing , Find New Customers. B2B demand generation b2b lead generation companies BtoB Marketing Find New Customers Heinz Marketing House of Cards Likeable Local Seth Godin Ogden of Find New Customers by his partners at Likeable Local. Saying yes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 19, 2015
    [B2B] 3 Top Takeaways from SMX West 2015
    You can see the full presentation here: B2B Online Marketing Blog Events & Updates Search Engine Optimization 'At the beginning of March, I was lucky enough to head out to California, where the sun was shining, there was no snow in sight, and oh yeah, SMX West was taking place. 1 Rankings Don’t Mean Jack. Mobile First is a Real Thing.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [B2B] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    'Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. This usually happens after just a few months of launching a B2B content marketing strategy. So where’s the disconnect? Be Patient. Content marketing is not meant to drive revenue overnight.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [B2B] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management. Sounds pretty simple, eh?
  • ANNUITAS  |  THURSDAY, MARCH 19, 2015
    [B2B] Thinking You Need More Tactics? You Are Wrong
    'Admittedly, B2B enterprise marketers are in a tight spot. According to the ANNUITAS 2014 B2B Enterprise Demand Generation Survey , more than half of marketers measure their demand generation programs and campaigns according to metrics like revenue, pipeline and opportunities.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 19, 2015
    [B2B] The Ultimate Guide: Getting Started with Social Selling [New eBook]
    1,500 B2B Decision Makers and Influencers. Additionally, you’re tasked with engaging more than one stakeholder, as research shows the average B2B opportunity has more than five decision makers involved. They know what they want and why. Why Social Selling? And why now? Your social media presence is your introduction to buyers.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [B2B] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    Marketing Automation b2b 'Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. But, even though you may have heard this fact or read about it, many marketers are still questioning the exact definition. What exactly is marketing automation and why do you need it? It’s pretty simple. The Cold Hard Facts.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [B2B] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    Related Stories How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update 7 Best Practices for Website Copywriting Understanding Your B2B Website: 10 Key Terms to Know. After all, 80% of prospects will look at your website when evaluating several firms. So, what kind of website do you need? Websites
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 18, 2015
    [B2B] Reality Check: 5 Changes in B2B Marketing You Need To Know Today
    'Earlier this month, Google partnered with Millward Brown Digital to find out some of the changes being made in B2B marketing over the last two years. After surveying over 3,000 B2B researchers and decision makers, they found 5 new realities that are changing the face of B2B marketing. 1: A shift in B2B researcher demographic.
  • GREAT B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [B2B] How to Rejuvenate a Troubled B2B Brand
    My suggestions will work for both types of B2B brand rejuvenation, but category one is more difficult, of course. Interestingly, according to the intensive Millard Brown BrandZ Top 100 Most Valuable Global Brands Study , 20 B2B brands make the list of the 100 most valuable brands. B2B Brand Brand Branding
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 18, 2015
    [B2B] Social Selling Isn’t Just “a” Thing, It’s “the” Thing
    Social Selling sales b2b techniques sales tips sales tricks social sales 'You can’t read a sales- or marketing-related blog […].
  • BIZNOLOGY  |  WEDNESDAY, MARCH 18, 2015
    [B2B] Segmenting your content marketing
    B2B marketers need this, but so do B2C marketers that sell high consideration items with long sales cycles. 'My webinar yesterday was about how to make your content different from your competitors. Maybe you’ve jumped on the Content Marketing bandwagon, but are finding it rather crowded. Thanks to all our sponsors! Like this post?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [B2B] What Is Thought Leadership? And When You Should Use It?
    Thought leadership is important for both Consumer and B2B companies. But the complexity of the decision making process in B2B, the length of time it takes for decisions to be made, and the number of people involved, all point to thought leadership as an important component of B2B Content Marketing. What Is Thought Leadership?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [B2B] Happy St. Patrick’s Day from Find New Customers!
    Filed under: B2B lead generation , Find New Customers , St. B2B lead generation Find New Customers St. 'The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. Patrick’s Day! They keep making their product better and better and I did a great webinar with them yesterday. Patrick’s Day.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 17, 2015
    [B2B] What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page
    For more information, I wrote about the mechanisms that B2B marketers can use to leverage structured data here and here  specifically. Direct Answer Example: Action Items for B2B Marketers? Keyword research is only one part of the equation for B2B marketers looking to improve their performance in Google over time.
  • VIEWPOINT  |  TUESDAY, MARCH 17, 2015
    [B2B] "New Sales. Simplified." A Must-Read!
    Sales Process B2B Sales 'Several weeks ago I sat in on the 2015 Virtual Sales Kickoff hosted by S. Anthony Iannarino and Jeb Blount. It was an excellent session overall, but I was particularly blown-away by the first speaker, Mike Weinberg, author of the book published by AMA entitled New Sales. Simplified.: Great! My friend S. But it isn’t….
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [B2B] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    'You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. HS) Hi Andrew. Let’s start with a definition. contextual targeting.
  • LEADERSHIP  |  TUESDAY, MARCH 17, 2015
    [B2B] Stimulate Your B2B Lead Generation with Innovation All It Takes to Get Started Is A Change of Mindset
    In my interactions with B2B companies and their C-Suite, a fixed mindset is one of the most common issues I come across. The CMOs are all for wanting their B2B lead generation to be more effective and re-energized. Use B2B content marketing and shake things up in the lead generation process. My executive client was ecstatic!
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [B2B] 17 Reasons Why I’m Lucky To Be In Business Development
    'Being in Business Development in the B2B and Healthcare marketing world at eMagine is a very challenging yet rewarding position.  Twitter – To Interact with and engage professionals through quick posts on the B2B, Healthcare, and Digital Marketing industry.  B2B Web Strategy Lead Generation Social Media Patrick’s day?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 17, 2015
    [B2B] Murphy’s Law: When Events And Weather Collide (And How to Handle It)
    Event Marketing b2b Consumer 'Author: Stacey Thornberry If you have ever hosted an event, you know that no matter how much you over-prepare, something will undoubtedly go awry. Even with careful planning, events are subject to Murphy’s Law : “If anything can go wrong, it will.”. like to see it as a challenge. The Impending Storm.
  • MARKETING ACTION  |  TUESDAY, MARCH 17, 2015
    [B2B] Top 10 Takeaways from the “Rethinking the Role of Marketing” Report as Tweetable Stats
    'There’s a problem in the way B2B companies engage customers today. Gleanster and Act-On surveyed 750 mid-size B2B companies to learn why the most successful organizations are taking a holistic approach to the customer engagement. out of 10 average #B2B firms generate 60% of revenue from new customers #B2BMarketers #RethinkMarketing.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 16, 2015
    [B2B] 4 Tips For An SEO-Friendly Website Architecture
    How did your B2B decide on your site’s architecture and main navigation? B2B Web Strategy SEO 'While it’s common knowledge that your site architecture and menu structure can affect the ease and usability of your website, you may not know how much of an impact your site architecture can have on your SEO efforts.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 16, 2015
    [B2B] SXSW Preview: Mind the Modern Marketing Vision Gap
    And on the innovation front, large vendors are taking the lead in forging a vision for how consumer and B2B modern marketing should be done. 'Editor's Note: Today's post comes courtesy of Roland Smart ( @rsmartly ), Vice President of Social and Community Marketing at Oracle. In Austin? Data Attributes & Quality Data Management
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [B2B] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    Created messaging that supported the unique buyer journey for both their B2B and B2C business. 'Author: Dayna Rothman Every year SXSW Interactive brings a pretty diverse group to Austin! East 6 th St. This year, Marketo set out to make a splash at the event. Renting out the fantastic Vulcan Gas Company—on East 6 th St., Big topic! Sales.
  • CMO ESSENTIALS  |  MONDAY, MARCH 16, 2015
    [B2B] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
    As a result, the classic view of B2B customer acquisition, typically thought of as a funnel-shaped sales cycle, has, in fact, become more of a “buying cycle,” wherein the cadence and pace of an eventual purchase is dictated by the new holder of all the cards: the buyer.  'Do you remember buying a car in the pre-digital age?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 16, 2015
    [B2B] Get the Biggest SEO Bang for Your Content Marketing Buck
    The post Get the Biggest SEO Bang for Your Content Marketing Buck appeared first on B2B Marketing Insider. 'One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 16, 2015
    [B2B] Three Reasons Customer Experience Management Fails – Part II
    CRM B2B marketing bizmarketer CEM customer experience management Elizabeth Williams linkedin porcupines 'Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Well that’s hopeful.
  • MARKETING ACTION  |  MONDAY, MARCH 16, 2015
    [B2B] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    'Every stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged in. Whether you’re making a new friend or trying to find new B2B customers, the attraction stage is key to success. And so it is with B2B marketers as they try to win the awareness of their prospects.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [B2B] How to Use LinkedIn to Generate Leads
    Check out the B2B Lead Gen Roundtable Group on LinkedIn. founded this group, and it’s all about sharing ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting and more. 'Tweet You need to rethink the way you use LinkedIn. Focus on your headline and summary. or AOL.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 15, 2015
    [B2B] Social Engagement Stories From SXSW
    People from all kinds of industries are here, from B2B marketing, to sports education, to non-profit and kick-starters, to film and music. 'Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web. To say this is a popular conference is an understatement. No Really.
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [B2B] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Modern Marketing b2b Consumer 'Author: John Common If you’re reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative for  modern marketing. It’s a challenge that alters the course of companies and careers. Where do you start? And, that’s you. Someone So what?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 13, 2015
    [B2B] 5 Skills Your Marketing Consultant Must Have
    I wrote about this in a previous post, Getting Ripped Off on B2B Website Development and SEO? ). wrote about this, too, in previous posts, In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics , and Why Lack of Strategy will Kill your B2B Blog. An understanding of business strategy. Understanding of technology.
  • LEADERSHIP  |  FRIDAY, MARCH 13, 2015
    [B2B] Interesting Infographics: 4 Key Strategies For Smarter Social Media Posting By CEOs
    Infographics Social Media B2B strategies CEO home leadership marketing 'Your business engages with social media on a daily basis. But are you personally engaging? If not, you should be. 82% of people are more likely to trust a company with a CEO that has an active social media presence. Let’s take a look. Post with an agenda. Don’t force it.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [B2B] How to Learn Social Media Marketing: 41 Resources for Beginners
    4) Social Media B2B. For B2B social marketing, you have to take marketing to another level. For any B2B company, this is a blog I would follow for social marketing insights. 2) The B2B Social Media Palette - Slideshow. Here''s some books to get you started: 1) The B2B Social Media Book - By Kipp Bodnar and Jeffrey Cohen.
  • BIZNOLOGY  |  FRIDAY, MARCH 13, 2015
    [B2B] Data Driven Sales 2.0
    For B2B companies, it’s not the vaunted Big Data, but rather the availability of just lots more data on prospects and customers.  See my prior blog B2B Data – Get Smart, Not Big ). B2B Marketing CRM MRM sales productivity sales rates 'Data-Driven Sales 1.0. What these changes didn’t do was increase sales productivity. 
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [B2B] 10 Examples of Highly Impactful LinkedIn Profiles
    'Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. As illustrated in the 2015 B2B Content Marketing report , put out by the Content Marketing Institute and MarketingProfs, 94% of B2B content marketers are using LinkedIn to distribute their content. And Why LinkedIn Again? Xand Griffin.
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