• TONY ZAMBITO  |  SUNDAY, JANUARY 22, 2017
    [B2B] Rethinking Buyer Personas In An Era Of Digital Transformation
    The introduction of the cloud has uprooted many B2B businesses whose foundations were built on hosted premise software.   In this era of disruptive digital transformation, customer behaviors in B2B and B2C markets are radically changing.  Sixteen years ago, particularly in B2B, the line between user and buyer was more like a gap. 
  • AKOONU  |  FRIDAY, JANUARY 20, 2017
    [B2B] A New Product for the New Year
    Company Strategic Marketing B2B SalesWe’ve had a stealthy secret for about a year, but the time has come to share our expanding product line and Akoonu brand refresh. Meet the new Akoonu !
  • ETRIGUE  |  FRIDAY, JANUARY 20, 2017
    [B2B] The value in anonymous visitor tracking. Part two
    anonymous visitor tracking Marketing Automation Sales Enablement Anonymous Visitor Tracking B2B educationTracking anonymous web visitors using marketing automation is very important to any organization that relies on the web as a means to provide information to prospects. Tracking down anonymous visitors isn’t difficult. How does it work?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [B2B] A Content Formula for Complex B2B Organizations
    Content Marketing is essential for anyone who wants continued success and growth
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [B2B] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [B2B] The B2B Marketer's Field Guide To Customer Engagement
    Leverage customer engagement and advocacy to drive brand, demand and profitable growth
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [B2B] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 20, 2017
    [B2B] Behold the Ongoing B2B Mobile Marketing Disconnect
    I don't know about you but I've heard the phrase "B2B marketers want to be more like B2C marketers" quite a few times in my career. That's the title of a recently release report from eMarketer on the state of B2B marketing and advertising for 2017. Chasing the Ever More Mobile Buyer. Houston, We Have A Disconnect.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JANUARY 20, 2017
    [B2B] Your Marketing Content: Is it Fake News?
    Uncategorized B2B marketing content marketing D&O liability insurance Directors & Officers Liability Insurance fake news marketing communications marketing contentThe marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [B2B] The Importance of Influencer Marketing
    How are you leveraging influencers in your B2B lead generation and marketing campaigns? Digital Marketing Infographics Social Media B2B brand digital marketing home influencer influencer marketing infographic marketing strategyThese days, it’s not enough to have a hot digital marketing campaign. Let me know in the comments!
  • WEBBIQUITY  |  FRIDAY, JANUARY 20, 2017
    [B2B] Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
    B2B companies benefit from the use of theories and models, but those work best when the consultant or agency working with the company is using frameworks grounded in a combination of research and hands-on application. Deb Calvert and Babette Ten Haken are both amazing, brilliant experts on leadership and collaboration. need to pay it forward.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [B2B] 5 Steps to Kickstart Your Account-Based Marketing Program
    If you’re not familiar with the jarring statistics, here’s a recap: SiriusDecisions research shows that more than 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months. Account-Based Marketing b2b
  • DISCOVERORG  |  FRIDAY, JANUARY 20, 2017
    [B2B] Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things
    Each of these steps is a strategic shift in the way B2B marketing has been done for some time, so the shift doesn’t happen quickly because it’s hard. Thirteen years ago, I sat down with a mentor who gave me some very memorable and sage advice. He said, “Justin, whatever you choose to do with your life, challenge yourself to do hard things.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [B2B] The Year of Customer Experience: How Ecommerce Brands Can Prepare
    Furthermore, for 80% of B2B customers, CX is the biggest influencer in the decision to work with a certain vendor. This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX). That data emphasizes the significance of CX, but what do online retailers really need to know about it?
  • ACT-ON  |  FRIDAY, JANUARY 20, 2017
    [B2B] Rethinking the Role of Marketing in B2B Customer Engagement
    Together with Gleanster Research we surveyed 750 mid-size B2B companies to investigate how the most successful organizations approach CRM and customer engagement throughout the customer lifecycle. Focus on retention and expansion: The Average B2B marketer considers their current marketing efforts to be effective and sufficient.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [B2B] Death of the Hard Sell: Stop Closing and Start Empowering
    B2B Sales SellingThe sales “closer” has an almost mythical reputation in the annals of business. Movies like Tin Men, Boiler Room, Door […].
  • BIZIBLE  |  THURSDAY, JANUARY 19, 2017
    [B2B] The 4 Stages of B2B Marketing Performance Management Maturity
    That’s why marketing performance management (MPM) has increased as a focus for so many B2B marketing departments. What marketing performance management means to B2B organizations varies quite a bit. Systematic improvements are the best way for a marketing organization to make consistent gains in performance. Click to open as PDF).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 19, 2017
    [B2B] Success of Digital Marketing Tactics Dependent on Generational Differences
    Social media marketing has been especially helpful for marketers looking to reach out to B2B customers in the past. survey conducted by Sacunas in 2016 found that 85 percent of millennial buyers use social media channels to research B2B products and services for their companies. Using Digital Marketing to Connect with Millennials.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 19, 2017
    [B2B] How To Maximize Your ABM Investment With Better Data
    B2B marketers aren’t asking this question too often, partially because many are new to adopting ABM and are waiting patiently for the results to appear. Transcending Data Difficulties to Succeed with ABM B2B marketers can overcome their data challenges and maximize the potential of an ABM strategy by following a few best practices.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 19, 2017
    [B2B] How to Define Content Marketing Objectives in 3 Simple Steps
    B2B Online Marketing Blog Content Marketing b2b content marketing b2b content marketing tips content marketing content marketing objectivesIf you build it, they will come. Unfortunately, things aren’t quite as easy in the real world as they are in Hollywood. Focus on content measurement. The big question is: How?
  • INFER  |  THURSDAY, JANUARY 19, 2017
    [B2B] Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]
    Justin also chats with the hosts about his thoughts on B2B advertising and why ABM is making outbound cool again. The post Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast] appeared first on Infer: Predictive Sales and Marketing Platform. Love what you hear?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [B2B] Tools and Tips for Outbound Sales Prospecting
    Sales b2bAuthor: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. In At Marketo, my team is responsible for our most important enterprise accounts (which we define as organizations with 750 employees and more).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [B2B] The new standards for strategy and social media success
    B2B and social media Big Data and Analytics Marketing Strategy Social Media Strategy social media strategyBy Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. It’s the company culture. It’s not.
  • TOMORROW PEOPLE  |  THURSDAY, JANUARY 19, 2017
    [B2B] Five steps to high-performing B2B promotional campaigns
    Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns
  • VIEWPOINT  |  WEDNESDAY, JANUARY 18, 2017
    [B2B] Our AE’s Would NEVER Have Been Persistent Enough to Uncover This Opportunity
    B2B SalesWe recently turned over a huge opportunity to one of our clients. When we explained the number and type of touches this lead required, the president of that company said: “our AE’s would never have been persistent enough to get this opportunity.”. Here are the facts: We worked the lead from August – December of 2016.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [B2B] How to Build the Perfect B2B Social Media Strategy
    B2B marketing on social media might seem like a tough challenge. When faced with such a consumer, building that evangelism or desirability that comes naturally to many B2C brands, can be a gargantuan task for many B2B brands. Yet, the benefits that B2B brands stand to gain from an active social media presence is considerable.
  • BIZIBLE  |  WEDNESDAY, JANUARY 18, 2017
    [B2B] What Is Algorithmic Attribution? And Why Should B2B Marketers Care?
    B2B marketers use attribution to understand how their marketing impacts down-funnel sales. Here’s an example of what an algorithmic attribution model could look like compared to a W-shaped model: Why should B2B marketers care about algorithmic attribution? Attribution data -- the number of leads, opportunities, revenue, etc. Takeaway.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [B2B] MarTech: Top 100 Influencers and Brands
    Blog  and B2B  both received a 6% share of voice, followed finally by  Trends  and Tools  which both received a 5% share of mentions among the top 100 MarTech influencers and brands. B2B Marketing. B2B Marketing. WHAT ARE THE INFLUENCERS SAYING? 2017 will see some exciting new content types and channels come to the fore. 100. 2.
  • SNAPAPP  |  WEDNESDAY, JANUARY 18, 2017
    [B2B] Answer the Question! 5 Minutes With SnapApp’s New Director of Content Strategy
    Luckily for you, reader, we’ve gone and done a get-to-know-you Q&A with Melissa so that you can gain some insights into her background and thoughts on where B2B content is going this year. Q. What do you see as the current obstacles for B2B content? First thing’s first, coffee or tea? Coffee. Definitely. And constantly. Be honest.
  • DISTRIBION  |  WEDNESDAY, JANUARY 18, 2017
    [B2B] Killer Content Marketing
    The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February. We are pleased to announce that Distribion has been selected as a finalist for the 2017 Killer Content Awards  for our work on our latest ebook, Reply All. The Masterminds. The Reply All campaign was undoubtedly a team effort.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [B2B] 12 Questions You Need to Ask Before Hiring an SEO Company
    Search Engine Marketing b2b ConsumerAuthor: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Companies that once kept their SEO in-house are finding it more complicated to create measurable SEO success.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JANUARY 18, 2017
    [B2B] Secrets of the fastest growing B2B marketing agencies
    B2B marketing agencies are in rude health.  The B2B Agencies Benchmarking Report reveals that 62% of agency leaders (we spoke to 75 of them from the UK’s leading players) describe their commercial performance in 2016 as ‘good’ and a further 26% report that it was ‘strong’.  They’re all B2B specialists. 
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 18, 2017
    [B2B] What Is The Best Time To Publish Thought Leadership?
    With the help of our first Value of B2B Thought Leadership Survey this is what we discovered. We wanted to understand when senior executives preferred to read thought leadership content. The post What Is The Best Time To Publish Thought Leadership? appeared first on Marketing Insider Group. Content Marketing
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [B2B] 5 Content Marketing Predictions for 2017
    Sixty-two percent of B2B marketers say that they were more successful in 2016 than in the previous year. The new year is here, and as marketers look back and reflect on the previous year — what worked, and what didn’t ‒ we also look ahead. As a group, marketers are doing pretty well with content marketing. Video will rule the roost. But why?
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [B2B] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    As I look to 2017, we’re seeing a lot of change in the marketplace. A lot of that, from my perspective and talking to customers, is driven by the B2B cycle changing dramatically. How are you building it into the platform—if you are—and how important do you think it is to B2B marketing’s future? Exactly.
  • BIZIBLE  |  TUESDAY, JANUARY 17, 2017
    [B2B] Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
    To do their job well, B2B media managers need comprehensive attribution information and insights. At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [B2B] Content Marketing and Sales Alignment: 5 Mutual Benefits
    Most B2B marketers agree that sales lead quality is the most important metric that they measure. As a result, lead generation tops the list of organizational goals for B2B content marketers. B2B Online Marketing Blog Content Marketing content marketingBroken and/or flawed processes (42 percent). Topic Generation. Access to Data.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 17, 2017
    [B2B] Uncovering CMO Insights On Their Journey To Digital Agility
    While it is true that enhancing the CX is the number one driver of digital marketing agility across the board, the picture changes somewhat when we look at B2B vs. B2C. As you can see B2B CMOs place a higher priority on competitive positioning than they do CX as it relates to a driver of digital agility. Agile Marketing Defined.
  • ONALYTICA B2B  |  TUESDAY, JANUARY 17, 2017
    [B2B] 5 Most Common Reasons why Influencer Marketing Fails
    In B2B for example paid search/webinars can sometimes yield instant sales results and senior management understand the ROI. Let’s get straight to the point; brands recognize the huge opportunity within Influencer Marketing but not many brands feel that they are being successful at it. Especially To put this into context, there are 5.8
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [B2B] [New Report] 2017 State of Human Resources: Content Consumption and Demand Report
    Just released: Important new HR content consumption insights for B2B marketers to improve demand generation strategies this year from a new NetLine Corporation industry report. What’s Next: “We’ve set out on a journey to bring B2B marketers real content consumption insights they can’t find anywhere else. million leads in 2016.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [B2B] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    Content Marketing b2b ConsumerAuthor: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [B2B] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Provide some unique B2B entertainment. The plight of B2B marketing. There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Go do the thing now, please. You know, fill up the board. Please.” Ideation.
  • KEO MARKETING  |  MONDAY, JANUARY 16, 2017
    [B2B] New Guide Delivers 2017 Digital Marketing Trends
    Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. About KEO Marketing. KEO News
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 16, 2017
    [B2B] 57% of US Marketers Say Predictive Analytics Will Be a Primary Martech Tool in 2017
    B2B Marketing and Predictive Analytics Benefits. In terms of B2B marketing, the use of predictive analytics may prove beneficial for marketers. survey conducted by Forrester Consulting in 2016 found that B2B marketers who use predictive analytics are 2.9 Approximately 57 percent of U.S. Don’t let the disparities between U.S.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [B2B] How to simultaneously attract new prospects and retain loyal customers
    B2B companies tend to focus more resources on attracting new customers than retaining current customers. Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. B2B customers don’t often get surprises.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2017
    [B2B] Does Your Martech Stack Add Up to a Good Customer Experience?
    Up to 76% of B2B buyers now use three or more channels before making a purchase. The customer journey is an increasingly complex beast. Your prospects and customers are interacting and engaging with you over a whole series of different channels and touchpoints. Why does your martech stack need to deliver a good customer experience?
  • THE B2B RESEARCH BLOG  |  MONDAY, JANUARY 16, 2017
    [B2B] B2B marketing agencies optimistic about BREXIT
    I’ve been rummaging around the data underpinning this year’s B2B Agencies Benchmarking Report and was pleased to see how healthy the agency community is. The post B2B marketing agencies optimistic about BREXIT appeared first on Circle Research - B2B market research company.
  • INFLUITIVE B2B  |  MONDAY, JANUARY 16, 2017
    [B2B] The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly
    Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. They expect personalized, relevant experiences. measuring abm success referrals
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [B2B] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Every stage of the B2B buyer’s lifecycle is unique – not only to them but also to the type of business you’re engaged in. Whether you’re making a new friend or trying to find new B2B customers, the attraction stage is key to success. And so it is with B2B marketers as they try to win the awareness of their prospects.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 16, 2017
    [B2B] This is the week that was in B2B: from workplace intrusion to millennial meltdown
    In the week that an analyst firm dismissed the idea that we're going to be replaced by AI any time soon, a tech firm actually launched a smart hairbrush and flaws in voice activated systems became apparent , there was plenty to talk about in the world of B2B: 'Most expensive networking event' of the week.goes to the World Economic Forum in Davos.
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [B2B] B2B Content Marketing Trends for 2017
    If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. The chart below is featured in the research report : “ B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America ” published by MarketingProfs and the Content Marketing Institute (CMI). What Does This Chart Tell Us?
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [B2B] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    It takes into account that most B2B buying decisions are not made by a single person, but rather by a collective group of people.This is Business-to-Business marketing that pinpoints the people you want to reach with your products and services through the communications channels they use. Using cookies. Job title targeting (JTT).
  • CONTENT STANDARD  |  SATURDAY, JANUARY 14, 2017
    [B2B] How to (Finally) Simplify Your B2B Marketing Technology Stack
    The VP of marketing at a B2B technology enterprise sits in her office. B2B marketing today presents thousands of challenges, each of which seems to have between one and fifteen technological “solutions.” There is absolutely a way to reduce your B2B marketing technology stack. The Playing Field. Right? The good news?
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [B2B] Expand your Offer Strategy to Increase SEM Performance
    For a more detailed look at B2B search strategy, download our white paper: “ Top 10 B2B Paid Search Mistakes.”. Otherwise, when buyers finally do start to contact vendors, you may not even be part of the conversation. Actually, I know why it is. There’s also a smart way to do it. They may not know that such solutions exist.
  • BIZIBLE  |  FRIDAY, JANUARY 13, 2017
    [B2B] The Revenue Focused SEO Keyword Strategy For B2B Marketers
    But that doesn’t mean B2B marketers have to blindly trust instinct when creating findable content for search engines. The first chart showing the search volume for keywords related to “B2B marketing” and the second chart shows the same for the keyword “marketing operations.”. Keyword performance is difficult to predict. Now what?
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 13, 2017
    [B2B] Is B2B Marketing Based on Fact or Fiction?
    The post Is B2B Marketing Based on Fact or Fiction? Four Tips I Learned Through Customer Discovery Wondering why your latest expensive and time-consuming marketing campaign generated less leads than expected? Maybe it’s time to embrace inbound marketing and pay attention to the data. appeared first on MLT Creative. Ideas@Work Blog
  • AKOONU  |  FRIDAY, JANUARY 13, 2017
    [B2B] How to Make Marketing’s Role in Guided Selling a Success
    Strategic Marketing B2B SalesAs technology increasingly provides insight into our buyers’ journeys, Marketing gains an opportunity to build a strong partnership in helping Sales drive revenue. But taking the value of your marketing programs to the next level requires supporting more than the buying audience.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JANUARY 13, 2017
    [B2B] The Power of Unsolicited Pitch Letters
    Uncategorized #B2B strategy B2B marketing pitch letters professional services marketing sales process sales tactics selling professional services unsolicited pitch letters writing pitch lettersOver the past 20 years, most of my firm’s new business has been generated by unsolicited pitch letters sent to targeted prospects. These
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [B2B] How to Create Powerful Customer Testimonials Using Video
    great customer testimonial is what most B2B buyers are searching for once they land on your site. Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. You’re busy.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [B2B] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    Marketing Automation b2b ConsumerAuthor: Cassidy Milder Every growing organization has important thresholds to cross. For startups, the thresholds could include the day you incorporate, the day you get your first investment, or the day you start making a profit. That’s when it’s time to evaluate a new platform.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [B2B] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    B2B Marketing Zone Marketing Tips ActiveDEMAND Agency Marketing ActiveDEMAND Call Tracking ActiveDEMAND Marketing Automation ActiveDEMAND Small Business Marketer B2B Marketing data driven segmentation individualization Marketing Automation Software Marketing Personalization marketing segmentation Personalized Content predictive personalization
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [B2B] 8 Ways to Maximize the Value of Online and In-Person Events
    Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. Clearly, events provide B2B marketers with great opportunities to connect and sell. 47% say these events provide valuable opportunities to engage with multiple customers and prospects.
  • LEADERSHIP  |  FRIDAY, JANUARY 13, 2017
    [B2B] What Type of Leader Are You?
    General Infographics Leadership B2B home infographic leadership productivity quiz strategyLeadership is a hot topic on all sorts of business websites and in business magazines, so I thought that today I’d do something a little different and talk a bit about the different ways of leading. The 6 Leadership Styles. Pace-Setting Leader.
  • HINGE MARKETING  |  FRIDAY, JANUARY 13, 2017
    [B2B] Why Should Webinars Be a Part of Your B2B Content Marketing Strategy?
    Reasons to Add Webinars to Your B2B Content Marketing Strategy. 1. successful webinar can help convert a new visitor to a lead or take a current lead and move them further along in the process to submitting a request for a proposal. A lot of B2B content is one-sided with minimal interaction. Increasing your visibility online.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [B2B] Survey: 3% of Customers Describe Marketing Emails as Personalized
    The Use of AI in B2B Marketing. B2B marketers are already predicting a shift toward AI in terms of resources that can help them accomplish their marketing goals. However, only 26 percent of B2B marketers were “very confident” that they would learn how to effectively use AI for marketing.
  • INFLUITIVE B2B  |  THURSDAY, JANUARY 12, 2017
    [B2B] The Perfect Customer Marketer Job Description
    Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [B2B] 8 Steps to Open a Baidu PPC Account
    B2B Online Marketing Blog Search Engine Advertising Baidu Search Engine China digital marketing China PPCOpening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. Get Your Chinese Website Ready.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 12, 2017
    [B2B] 8 Steps to Open a Baidu PPC Account
    B2B Online Marketing Blog Search Engine Advertising Baidu Search Engine China digital marketing China PPCOpening a Baidu PPC account is much more complicated than creating a Google Adwords account. There are many more steps involved – and even more if you want to ensure a successful launch in the China market. Get Your Chinese Website Ready.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 12, 2017
    [B2B] A Look Back at Modern Marketing in 2016
    If you are a B2B marketer, this was the year that you announced your account-based marketing capabilities. Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Asking “Why?”
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 12, 2017
    [B2B] 7 Things That Illustrate What Marketers Think About the Future of Technology
    Infographic Modern Marketing b2b ConsumerAuthor: Chandar Pattabhiram Marketers are the first to feel the pressure of emerging technology. As the number of channels grows, the potential touchpoints through which marketers can engage customers and understand their behaviors is rapidly expanding. We broke down the data by region. 50% of U.S.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [B2B] Alicia Folwarski: Unleashed
    think about that a lot, especially in tech and even more specifically working in complex B2B martech. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! That’s right—she’s a triple threat! Needless to say, we’re proud to have her on our team! Where did you come from?
  • THE ROI GUY  |  WEDNESDAY, JANUARY 11, 2017
    [B2B] 2017 - “The Year of Value”
    Sources: 2017 – The Year B2B Sales Reps Can Finally Sell Value? As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. Unfortunately, you can’t leave Value to chance. The good news, the research is crystal clear.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JANUARY 11, 2017
    [B2B] Study: 49% of Content Marketers Aim to Drive Brand Awareness
    62% of B2B Marketers’ Content Strategies Improved in the Past Year. The Content Marketing Institute and Marketing Profs benchmark report “B2B Content Marketing 2017: Benchmarks, Budgets, and Trends – North America” discovered 62 percent of B2B marketers believe their current content marketing approach is more successful than one year ago.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [B2B] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    B2B B2C Case Stories Case Story shutterstock videoA Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers. headline from a BuzzFeed article sums it up well: “In Case You Haven’t Noticed, 2016 Is Basically The ’90s.” We’ve done Oscars content.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [B2B] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Digital Marketing b2b ConsumerAuthor: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. There are many reasons to consider hiring a digital marketing agency. At its core, digital marketing is a series of trial and error tasks.
  • DISCOVERORG  |  WEDNESDAY, JANUARY 11, 2017
    [B2B] [VIDEO] The Value of Sales Intelligence vs Data
    Since most B2B buying decisions involve 6 people, even better that I can immediately see who the 6 key stakeholders are in my process, what their background is, and how to interact with them directly. There are a lot of sales and marketing data providers out there. What’s the difference between all of these terms? It is what it is.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [B2B] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Because the average B2B company participates in six different social media networks, the chances are great that you’ll reach these consumers more effectively. 3. B2B Marketing Marketing Strategy B2B marketing influencer marketing influencers marketing strategyPeople have always looked to peers to help them make decisions.
  • KEO MARKETING  |  TUESDAY, JANUARY 10, 2017
    [B2B] KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona
    January 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been awarded the “Big Heart Award” from the Big Brothers Big Sisters of Central Arizona (BBBSAZ). Community Organization Honors Partner KEO Marketing for Exceptional Engagement. PHOENIX, Ariz., to 7:30 p.m. at Rustlers Rooste in Phoenix. KEO News
  • KAPOST  |  TUESDAY, JANUARY 10, 2017
    [B2B] 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost
    If you really want to give your B2B organization a boost, focus on developing ninja-like skills around internal content creation. Every B2B organization has gems of information hiding in folders, online documents, and within each employee. It’s the perfect storm of value, right? Who are they? Have they ever been interviewed?
  • CONTENTLY  |  TUESDAY, JANUARY 10, 2017
    [B2B] The Content Marketer’s Guide to Lead Generation
    According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [B2B] Hard Facts About B2B Marketing and Sales
    One of the most frustrating things about being a B2B marketing and/or sales professional is that there are circumstances and […]. B2B Marketing
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [B2B] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Take a look at the results from a 2016 survey of content marketing trends run by Content Marketing Institute, and you’ll find that although a whopping 88 percent of B2B businesses use content marketing in their organization, only a tiny 6 percent of them actually find it very effective. Split Test Your Content Marketing.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [B2B] Why the Loss of LinkedIn SlideShare Lead Generation is a Good Thing
    It is important for B2B marketers to know that SlideShare was not the only solution offering low cost self-service content syndication lead generation, nor was it the best in show. NetLine Portal offers B2B marketers of all industries and company sizes full control to create, manage, and optimize content syndication lead generation campaigns.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [B2B] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    How have you seen Martech specifically benefiting B2B marketers? Through the State of Martech 2016, we surveyed marketers in a variety of roles, including both B2B and B2C. Do you see it becoming feasible, even for smaller B2B companies? This year, the number dropped to 24 percent.”. Absolutely. ABOUT SARAH HALE.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [B2B] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    How have you seen Martech specifically benefiting B2B marketers? Through the State of Martech 2016, we surveyed marketers in a variety of roles, including both B2B and B2C. Do you see it becoming feasible, even for smaller B2B companies? This year, the number dropped to 24 percent.”. Absolutely. ABOUT SARAH HALE.
  • SNAPAPP  |  TUESDAY, JANUARY 10, 2017
    [B2B] Want to Come to the Marketing Fit Workshop? Here’s How to Convince Your Boss
    hands-on, B2B marketing workshop for those who are looking to make big gains on their 2017 marketing goals. Matt Heinz, B2B thought leader and founder of Heinz Marketing Group , will kick off the day and give a talk titled “Why the Status Quo Isn’t Good Enough.”. 3. Networking and Group Sessions With Fellow B2B Marketers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2017
    [B2B] Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017
    Chief Marketing Officers (CMOs) at both Business-to-Consumer (B2C) and Business-to-Business (B2B) companies need to embrace mobile marketing strategies to remain competitive in this mobile-first world. CMOs at both B2C and B2B companies need to embrace mobile marketing strategies to remain competitive in this mobile-first world.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [B2B] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away. B2B keywords can be a lot more expensive than B2C keywords.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 10, 2017
    [B2B] Smart speakers, the streamification of content and big changes ahead
    Artificial Intelligence Augmented Reality B2B and social media Content Marketing futurist Internet marketing IoT Mobile marketing Podcasts The Marketing Companion marketing companion podcasts research trendsYou won’t want to miss this episode. We also get into our new app SlapChat. You need it. We all need it.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 10, 2017
    [B2B] 12 Lessons I’ve Learned From Writing 1,000 Blog Posts
    Smith Angie Schottmuller Aric Hanson B2B Marketing Zone Brian Carroll Carla Johnson Cheryl Burgess Jennifer Kane Judy Bellem Kent Huffman Lee Odden Lisa Buyer Marissa PIck Meghan Biro Michael Brenner Mykl Roventine Patrick Strother Randy Fougere Shelly Kramer TJ McCue Tom Pick Tony Karrer Webbiquity Wendy Marxread more. Marketing Andrew M.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [B2B] The 15 Best Special-Purpose SEO Tools
    Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. Google Review Count:  600. Pricing:  free. Google Review Count:  290. Pricing:  free. Google Review Count:  282.
  • HINGE MARKETING  |  MONDAY, JANUARY 9, 2017
    [B2B] Sales and Marketing Strategy for Professional Services: What Every Firm Needs to Know
    After all, professional services can be B2B or B2C, although most fall into the former category. In professional services, trust is a central, defining issue — even more important than it is to B2B products and services. Bringing in new clients is essential to the health of every professional services firm. It’s about creating demand.
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 9, 2017
    [B2B] Survey: Marketers Frequently Connected with Buyers on Social Media in 2016
    Social Media for B2B Marketing Content Distribution. As B2B marketers turned to social media channels for more outreach in 2016, it became a valuable tool for content distribution. According to a Regalix survey, 27 percent of B2B marketers viewed social media as an “indispensable” channel for content distribution in 2016.
  • KAON  |  MONDAY, JANUARY 9, 2017
    [B2B] 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps
    B2B sales and marketing apps have dramatically increased over the last few years with one-in-five people in the world owning a smartphone and one-in-seventeen people in the world owning a tablet (Source: BI Intelligence ). Original article published on Mobile Marketing Watch. . When marketers create an app, there is no “end date.”
  • CONTENTLY  |  MONDAY, JANUARY 9, 2017
    [B2B] Marketers Are Sabotaging Their Content Programs
    It finally jumped a bit this year—to 37 percent for B2B marketers and 40 percent for B2C marketers. According to CMI’s report, 60 percent of B2C marketers and 59 percent of B2B marketers are not clear on what an effective content marketing program looks like. B2B B2C Brands CMI Content Strategy studybelow).
  • BIZNOLOGY  |  MONDAY, JANUARY 9, 2017
    [B2B] Modeling B2B video content on micro-learning
    You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. Many B2B videos meet that criterion. Most B2B marketing content is built to answer a question: Why should I be interested in this product? What is micro-learning?
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [B2B] 6 Awesome Sales Call Conversation Starters
    Any B2B or SaaS company’s sales team likely battles to either get prospects to pick up, or move pipeline further—or both. Try something like: “ We haven’t spoken before, but I saw your article on the Top 5 Reasons Video is Key for B2B Businesses. We do this because we know the struggle is real. What does that lead to? Don’t sell.
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