• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
    Engagement in B2B Marketing. B2B marketers: “Show us where the money went and the impact on. social media outlets B2B marketers should be utilizing, and ultimately. 68% Percentage of B2B marketers that rank “measuring the return on. nuances of a B2B Sales Cycle? In a B2B sales cycle, information. topic.
  • SALESENGINEMEDIA B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] What can a B2B marketer learn from a 150-Year Old Museum?
    Sree Sreenivasan believes that the future of every business is storytelling, and the lessons he’s learned at the Met about the importance of mobile, social, and video apply to every business
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. acquisition. association.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] Rethink Marketing
    mixture of B2B and B2C companies; we asked where they’re. 38.69% 16.95% Q2.3 - B2B VS. B2C A majority of both B2B and B2C organizations. Successful B2B marketers understand the need to. Q3.2 - B2B VS. B2C B2C organizations are most likely to neglect demand. generation, while B2B organizations tend to neglect.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] The Complete Guide to B2B Marketing
    According to a 2015 study by Salesforce, B2B marketers are consistently faced with three main challenges: bringing in new business, improving lead quality, and generating leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] The Little Black Book of B2B Referrals
    Learn how to take your customer referral program from desperate and awkward to downright irresistible
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] How Predictive Marketing Analytics Boosts B2B Business Performance
    Predictive marketing is on 89% of B2B Marketers' roadmaps. Is it on yours
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] The B2B Marketer's Field Guide To Customer Engagement
    Leverage customer engagement and advocacy to drive brand, demand and profitable growth
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] B2B Content Marketing Shouldn't Hurt
    Content marketing is tough. But it doesn't have to hurt
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] How B2B Marketers Can Drive More Pipeline With Personalized Video
    The Guide to More Pipeline with Personalized Video
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] The B2B Digital Marketing Playbook
    As the gatekeeper of digital channels, you work across many campaigns, initiatives, and teams to deliver a consistent buyer experience that drives results. But to support the big picture, digital marketers need visibility across the entire content lifecycle
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] How to Increase Your Content's Discoverability eBook
    60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource centre. How can you improve your content’s performance when no one can find your content in the first place
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] How to Design Compelling B2B Content Experiences
    When you break it down, it’s not content that converts visitors, that compels them to opt-in to your marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] How to Build a Content Library for the B2B Buying Process
    Today, most executive purchase decisions are made online--before the prospect even interacts with a Sales rep
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] The Essentials of B2B Marketing – Summer 2015 Kit
    Download this kit to learn everything you need to know about B2B Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] How to Accelerate the Growth of Your B2B Blog
    Write. Publish. Share. Repeat. If only growing a business blog was that simple
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] B2B E-Commerce Playbook and Resource Guide
    The needs of B2B buyers are changing rapidly. As consumers, they expect a highly personalized and responsive shopping experience when they engage with retailers on the Web, via mobile browsers, or offline, in physical stores
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] B2B Lead Generation Report 2015
    Are you up to speed on the top trends in B2B lead generation? Download this new report to discover the challenges and priorities of more than 600 of your marketing peers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] How Healthy Is Your B2B Marketing Data?
    Gain insight into your customer info to develop a stronger marketing data management plan
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle
    Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] 10 Tips for Creating an Effective B2B Landing Page
    Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] How to Effectively Use E-mail Marketing to Increase ROI
    recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Today's internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • FATHOM  |  FRIDAY, APRIL 29, 2016
    [B2B] Employee Bright Spot: Lynn Eastep Brings Brand, Agency Experience to Fathom
    Eastep, an accomplished executive with more than 20 years of progressive experience in B2B and B2C digital marketing, will oversee client service, retention and growth as a president of Fathom, with a particular focus on consumer brand manufacturers. She has also served as University Hospitals’ director of interactive marketing.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [B2B] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    Over at B2B Marketing Insider , Michael Brenner (@ BrennerMichael ) puts the spotlight on Netflix (@ Netflix ) and their ongoing efforts to place culture and employee activation at the center of all their branding efforts. Watch the video below for a more detailed explanation on how this works. Driving Culture the Netflix Way.
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [B2B] What Buyers Want: The Buyer’s Selection Process
    Related Stories 5 Criteria for Selecting A Professional Services Marketing Firm C-Level Skills Required for Marketing: Making a Place at the Table for CMOs B2B Marketing Strategies that Raise Visibility and Win New Business. We think so. When asked to list important selection criteria, survey participants offered a wide range of answers.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 29, 2016
    [B2B] Financial Advisors Need to Get Personal or It’ll Cost Them
    Marketing Automation b2bAuthor: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. Independent financial advisors, as well as large institutions, are moving away from commissioned accounts to a fee-based approach. Impact to Marketers. Segmentation. Scoring. Sales Efficiency.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [B2B] Complement Your Content Strategy with Account-Based Marketing
    Content remains one of the strongest pillars for a successful  B2B marketing strategy today. Related Content: Marketing Automation Is NOT the Silver Bullet for B2B Marketing. Even though it takes time and resources to excel with inbound content, it shouldn’t be the only thing holding up your strategy. Outbound vs. Inbound.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [B2B] An A to Z of Content Marketing Best Practices
    It’s the bread and butter of B2B content marketers. If the idea of getting in front of a camera terrifies you, or if you’ve got no idea how to develop a video marketing strategy, check out our post, Why Your B2B Marketing Needs More Video [And How to Add It]. Content Marketing a to z B2B content content marketing marketingVideo.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [B2B] Thoughts, Ideas, Quotes, and Insights from MME16
    The event is all about digital transformation and how companies of all kinds – B2B and B2C – are making the leap to digital transformation and a focus on customer experience. We have come to the end of another successful Modern Marketing Experience. Brands, CMOs, Modern Marketers, and vendors gathered for three days in Las Vegas.
  • BIZIBLE  |  THURSDAY, APRIL 28, 2016
    [B2B] Account-Based Marketing Measurement: Here's What You Need To Know
    And if you’re one of the 58% of B2B organizations who are already dipping their toes in ABM ( 2016 State of ABM ), you’re at least a little bit familiar with the growing ABM landscape and the challenges that come with it. If you’re reading this, you’ve undoubtedly heard a lot about account-based marketing or ABM. Lead-to-Account Mapping.
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [B2B] First Marketing Automation Software Company to Include Handwritten Letters
    The new solution gives B2C and B2B salespeople a classic way to be unique with their outreach and follow up efforts. The importance of multi-touch, multi-channel communication in B2B (and B2C) is critical. Before the internet, before cell phones, before email, handwritten letters were a surefire way to do business. About Lead Liaison.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [B2B] 3 Clever Tactics to Improve Your Search Engine Optimization
    KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, creates and implements innovative strategies to help clients dramatically increase leads and sales. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings?  Here are three methods to consider: 1. In addition, 4.8
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [B2B] 6 Different Ways to Organize Your Marketing Stack
    As a B2B marketing analytics company, Bizble’s entry also included one of its own tools at the analytics level. . B2B marketing platform  Terminus  has built a marketing technology stack from different blocks. When it comes to organizing your  marketing technology stack , there’s no “one size fits all” approach. Acquia: Four Shelves.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 28, 2016
    [B2B] 4 Time Saving Tools in Google Analytics
    B2B Online Marketing Blog Marketing MeasurementOn January 7, 2014, Avinash Kaushik introduced us to the “ Reporting Squirrel ”. You don’t want to be a Reporting Squirrel; you want to be an Analysis Ninja! But, how do you transition from squirrel to ninja? Work smarter, not harder. Flat Table Reporting. Dashboards. In Conclusion.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [B2B] 5 Criteria for Selecting A Professional Services Marketing Firm
    Related Stories B2B Marketing Strategies that Raise Visibility and Win New Business Positioning Strategy: 5 Common-Sense Approaches that Never Work Building Loyalty through Client Experience. Is hiring multiple vendors better, or is a full-service firm the way to go? Should you hire a marketing consultant or a marketing firm?
  • VIDYARD  |  THURSDAY, APRIL 28, 2016
    [B2B] How to Use Pacing in Your Video Soundtrack – 5 Considerations
    15 Experts Spill Their Greatest B2B Video Production Advice. So, you’ve found the perfect music for your next video. Now it’s time to get splicing! Some marketers and video editors prefer cutting video to music and others like their music to be dropped in after the initial edit. What is Pacing? First of all, what is pacing? Get the Guide.
  • ANNUITAS  |  THURSDAY, APRIL 28, 2016
    [B2B] Personalization and Oracle’s Modern Marketing Experience
    In the B2B world it can be very easy to find the right audience. As in a B2B business, Carter reminds us that a customer will be your biggest supporter, but that same customer will always remember that one bad experience too. It’s almost inexcusable to not leverage it! How you can do this?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [B2B] 4 Ways to Make Your Mobile Marketing Stand Out
    Mobile Marketing b2b ConsumerAuthor: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. It’s not easy at all, but it is the easiest step towards gaining a strong and loyal user base. Getting users to continuously use your app is an ongoing battle. Offer Choices.
  • OPENTOPIC  |  THURSDAY, APRIL 28, 2016
    [B2B] CMO’s top 10 martech stories for the week – 28 Apr
    The vendor has introduced new account-based marketing (ABM) capabilities into its Marketing Cloud to tap into rising demand from B2B marketers. Opentopic blog >> cmo.com.au These are. Marketing Technology Cmo Digital Marketing undefined
  • ACT-ON  |  THURSDAY, APRIL 28, 2016
    [B2B] Why Formulas Work Better than Templates for Email
    The Sales Email that Won 16 New B2B Customers!”. ” So, to properly understand “The Sales Email that Won 16 New B2B Customers,” you would have to know at least… Who received the emails. “Grab the 3 Follow-Up Email Templates that Got a 70% Response Rate – in Silicon Valley!”. What gives? But it’s not likely.
  • SALES ENGINE  |  WEDNESDAY, APRIL 27, 2016
    [B2B] Combining Content with Sales Strategy—Where Most Companies Get Stuck
    That’s not enough for today’s B2B company. It’s not hard to develop a piece of content —say, a video or an infographic, an article or a white paper—on a topic that somebody might find interesting. The right approach is to identify the high probability pains that your prospect is experiencing and develop content based on those topics.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [B2B] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    How individual companies structure their marketing technology stacks is reflective of the competitive forces they need to address, whether they are B2C or B2B, and the stage of their company. Marketers get a lot of insight by learning about the unique ways other marketers think about their marketing technology stack. But there’s more to it.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [B2B] C-Level Skills Required for Marketing: Making a Place at the Table for CMOs
    Related Stories Marketing Skills for the Future B2B Marketing Strategies that Raise Visibility and Win New Business Positioning Strategy: 5 Common-Sense Approaches that Never Work. The marketing department of most professional services firms is growing up, thanks in large part to the changing skills required for marketing. How Hinge Can Help.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [B2B] 10 Ways to Engage Your Audience with Interactive Content
    Content Marketing b2b ConsumerAuthor: Katherine McAdoo As an interactive content designer, I like to compare myself to a baker. Why interactive? Not only does interactive content look better aesthetically, but it also reduces the amount of information your audience has to process at one time. Make a Quiz About a Statistic. Utilize a Carousel.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 27, 2016
    [B2B] What Are You Doing to Keep Contractors Coming Back?
    In a recent eMarketer article  they talked about how  B2B International  surveyed 266 U.S.- and Western Europe-based B2B marketers from a variety of industries in October and November 2015. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. But how do you build market share without building relationships with those you sell to?
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [B2B] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    While there are a lot of B2C brands doing cool things with Snapchat, there are far fewer B2B companies that have successfully built a following. It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [B2B] Keep Up with the Evolving Consumer by Using Data
    This is applicable for B2B marketers also, as it is taking your offline customer attributes and finding online users who are most likely to be similar to them and convert. Improving Your Marketing Campaign Effectiveness with New Data Management Platform (DMP) Integrations. All this is on top of an easy and no-hassle transaction. Product New
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [B2B] Oracle Marketing Cloud Launches New Account Based Marketing Capabilities
    Today’s B2B marketers are beginning to grasp the important shift toward account based marketing in order to drive bottom-line results. In fact, 84% of B2B marketers say that ABM delivers higher ROI than any other approach (ITSMA). With an average of 5.4 All of which can be administered directly inside Oracle Marketing Automation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 27, 2016
    [B2B] Newly Released Innovations for Oracle Marketing Cloud Has Something for Everybody
    Because we have cross-channel platforms tailored to both consumer marketers and B2B marketers, we made sure this launch had something for everyone. B2B Marketers Target and Nurture Key Accounts More Effectively. The modern B2B sale is getting increasingly more complex and involves more stakeholders. stakeholders.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [B2B] Beyond the Blog
    For B2B brands that use content to drive on-site conversions, the process is significantly more difficult. When readers consume B2B content away from a website, the company is one step further from getting a customer to commit to a conversion event, like signing up for a mailing list or filling out a lead form. You can all join me!”
  • BIZIBLE  |  TUESDAY, APRIL 26, 2016
    [B2B] How Companies With More Than 100 Employees Measure Account-Based Marketing [DATA]
    Earlier this month we released the ABM Metrics Report , an analysis of how B2B marketers view their account-based marketing efforts -- the challenges, plans, and metrics they use to measure success. Today, we’ll break down the survey data to see specifically how companies with more than 100 employees measure ABM. ABM vs. Demand Gen.
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [B2B] Growing Demand for Account-Based Marketing
    B2B marketers are notorious for their hesitance to adopt digital marketing tactics. While their counterparts in B2C marketing have recognized the substantial benefits of real-time communication and individual targeting that accompany digital, B2B organizations seem to struggle with identifying the benefits digital poses for them.
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [B2B] B2B Marketing Strategies that Raise Visibility and Win New Business
    That’s why when it comes time to making marketing spend decisions, it’s critical to know what B2B marketing strategies really contribute to new business growth. In a recent Hinge study on Visible Experts℠ , we found that B2B marketing strategies that raise the spectrum of visibility are the most effective at bringing in new business.
  • OPENTOPIC  |  TUESDAY, APRIL 26, 2016
    [B2B] 38 B2B Content Marketing Case Studies for 2016
    Opentopic blog >> toprankblog.com There was a popular article on TechCrunch recently claiming marketers in the inbound and content marketing space have no idea what they are doing and don’t know marketing. For some, that might be true. When you’re not viewing the world through the lens of a cynic, it’s amazing what you see.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [B2B] 8 Reasons Super Specialized Companies Should Embrace Inbound
    “People don’t shop for our products online.”. I can’t tell you how many times I’ve been told this by sales and marketing leaders at B2B companies that make obscure, highly complex technology and products. They tend to resist inbound marketing and lead generation because they don’t make “click to buy” products. Superniche. Wrong.
  • THE ROI GUY  |  TUESDAY, APRIL 26, 2016
    [B2B] Win Magic: The Seven Habits of Highly Effective Value / ROI Selling
    b2b sales CSO Insights Financial Justification MHI Global nancy nardin ROI Selling Sales Tools Smart Selling Tools Value Selling Value Selling ToolsWhat if you had the secret sauce to win more than half of all your forecasted deals? This means significantly less deals lost to “No Decision” or going with the competition.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [B2B] The 10 Don’ts of Twitter for B2B Marketing
    Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Beware of sounding too automated though.
  • 6SENSE  |  TUESDAY, APRIL 26, 2016
    [B2B] 6 Insights from the Salesforce State of Marketing Report
    The survey encompassed marketers in B2C (26%), B2B (29%) and B2B2C roles (45%). As a B2B marketer, your success will be defined by data and collaboration – both of those elements will be heavily influenced by your choice of technology tools. Are B2B marketers already swimming in tools? Canada, Brazil, U.K., Latest
  • BRANDPOINT  |  TUESDAY, APRIL 26, 2016
    [B2B] The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark
    Social Media b2b marketing facebook marketing tips facebook posting tipsCrafting the perfect Facebook post is like cooking the perfect over-medium fried egg — easy to get it close but difficult to master. But so-help-me Mark Zuckerberg, I will never stop trying. The image. GRAIN-OF-SALT WARNING: Different things work for different brands.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 26, 2016
    [B2B] Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
    Sales Marketing Alignment b2bAuthor: Patrick Groover Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads? Where are my Star Trek fans?). And this can only be accomplished with the right insights. The first trend is a tech-savvy sales team. commerce, CRM, DMP, etc.).
  • TYPE A COMMUNICATIONS  |  TUESDAY, APRIL 26, 2016
    [B2B] Research: 4 Keys to Effective Enterprise Content Marketing
    This week, CMI released B2B Enterprise Content Marketing. B2B Marketing Content Marketing Content Strategy content marketing Content Marketing Institute Content Marketing Research content strategy Enterprise marketing Joe Pulizziread more.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [B2B] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Consider these recent statistics about B2B buyers from a 2015 study by Think With Google : 89% of buyers use the internet during the B2B research process. Here's a general outline for a 30-minute phone interview with one B2B buyer. You're also probably aware that they're doing some of their research online. Choose an incentive.
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [B2B] How Major Brands Are Winning Through Episodic Content
    In fact, in a Content Marketing Institute study, 70 percent of B2B marketers said they created more content than a year ago. Content Marketing Corporate B2B content content marketing episodic content marketing story stroytellingSo how do they reach their audiences with greater effectiveness to forge connections and engagement?
  • BIZIBLE  |  MONDAY, APRIL 25, 2016
    [B2B] Bizible Joins The Account-Based Marketing Leadership Alliance
    The goal of this group is to demystify ABM technology and provide B2B marketers with education on how to create the right technology stack to scale and measure their efforts, something we care deeply about. Over the last year, interest ABM has soared. Just take a look at this Google Trends report from January 2012 to today.
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [B2B] Marketing Skills for the Future
    Related Stories Positioning Strategy: 5 Common-Sense Approaches that Never Work Building Loyalty through Client Experience How Much to Spend on Your New B2B Website? You’ll hear complaints about how experienced professional services marketers lack contemporary digital marketing skills. You’d have better luck locating a leprechaun. Google it.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [B2B] 3 Key Takeaways from Social Media Marketing World
    Social Media b2b ConsumerAuthor: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Content is King, and Engagement is Queen. Be accessible.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [B2B] Why Is Social Media Marketing So Popular?
    Related:  6 Ways B2B Marketers #Fail at Social Media Marketing. Let’s play a game. Think of your life 10 years ago. Think of your life now. Now, think of five things that you have today that you didn’t have 10 years ago. Here are a few: Online grocery ordering and delivery. Wearable, smart heart-rate trackers. The rest is history.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 25, 2016
    [B2B] How To Measure Lead Nurturing Performance
    How can B2B marketers identify what’s resonating and driving people […]. I was asked to answer a few questions recently for a paper by DemandGen Report and Vidyard on measuring lead nurturing. The post How To Measure Lead Nurturing Performance appeared first on Marketing Insider Group. Content Marketing
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [B2B] 10 Very Smart People Weigh In on How to Rethink Marketing
    One area where I think B2B marketing in particular is beginning to be rethought and optimized is technology integration. It wasn’t exactly a random survey. We reached out to ten people we think are smart and interesting, and we asked them: What does it mean to “rethink marketing?” How might you do that? We got ten answers: 1.Gerry Murray.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 25, 2016
    [B2B] The B2B Customer Content Operations Manifesto
    If you’re a B2B CMO pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now […]. The post The B2B Customer Content Operations Manifesto appeared first on Marketing Insider Group. Content Marketing
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [B2B] 6 Different Ways to Organize Your Marketing Stack
    As a B2B marketing analytics company, Bizble’s entry also included one of its own tools at the analytics level. B2B marketing platform Terminus has built a marketing technology stack from different blocks. When it comes to organizing your marketing technology stack , there’s no “one size fits all” approach.
  • OPENTOPIC  |  FRIDAY, APRIL 22, 2016
    [B2B] 5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy
    Opentopic blog >> salesforce.com Having run a few different marketing organizations over last few years, I’ve become more intimately aware of how to drive leads into a CRM and how to continually email those leads using different types of lead nurturing programs. Marketing Technology Cmo undefined
  • EMEDIA  |  FRIDAY, APRIL 22, 2016
    [B2B] 4 B2B Content Marketing Lessons From Marvel Comics
    Marvel is one of the most successful content producers in the world, and they can teach many important lessons to B2B content marketers. Content Lead Generation Blog Blog Post Content Marketing Homepage B2B ResourcesMarvel is one of the most successful content producers in the world.
  • THE POINT  |  FRIDAY, APRIL 22, 2016
    [B2B] Moving Past Responsive Design to a Mobile-First Email Strategy
    Our firm produces dozens of client email campaigns every month, and for almost all of those clients (mostly B2B technology companies ) we use responsive design across the board – for both emails and landing pages – to ensure that campaigns render optimally on mobile devices. So what can a B2B marketer do, beyond responsive design?
  • HINGE MARKETING  |  FRIDAY, APRIL 22, 2016
    [B2B] Positioning Strategy: 5 Common-Sense Approaches that Never Work
    Related Stories Building Loyalty through Client Experience How Much to Spend on Your New B2B Website? Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. At first blush they make so much sense that you may be tempted to implement them. Why not? We’ll get to that in a moment.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [B2B] 4 Ways to Make Your Video Content More Measurable
    Content Marketing b2b ConsumerAuthor: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey  The State of Video Marketing 2016  by Wyzowl. And yet, many marketers still struggle to quantify and measure its ROI.
  • DISCOVERORG  |  FRIDAY, APRIL 22, 2016
    [B2B] 11 Tips to Get the Meeting and Not get Stood Up
    Best Practices from the Industry IT Sales Strategies Sales Development B2B B2B Insights B2B Sales Cold Calling Outbound Sales Prospecting Sales Effectiveness sales strategies Sales Success Sales TipsWe’ve all been there: you’ve got a prospect on the line. So, how do you know when it is time to lure them in and set the demo?
  • SNAPAPP  |  THURSDAY, APRIL 21, 2016
    [B2B] Why Content Experiences Matter
    I’m willing to guess it’s not quite as optimized — and that’s a huge problem for B2B marketers. Of course, content (especially B2B content) is not exactly a product to be purchased, and the environment in which it lives doesn’t necessarily need to look like a storefront. your blog or resource center).
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [B2B] 7 Tips for Making Your Transactional Emails More Personal
    For a B2B company, a promotional email could share a new ebook you've written or service you're offering. If you're sending a B2B automated email, make sure your submission form is capturing the full name and adding it to the email. For a B2B email, send it from a real name and an email address with a real name. Glad you asked.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 21, 2016
    [B2B] How to Pivot Your Content Strategy When Results Don’t Turn Out as Expected
    So what does it have to do with B2B marketing strategy? Shockingly, research shows just 35 percent of B2B marketers have a documented content strategy in place; roughly half (48 percent) have a strategy, but it isn’t documented. B2B Online Marketing Blog Content MarketingNothing at all – and basically everything. Refine.
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