• THE FORWARD OBSERVER  |  TUESDAY, JUNE 30, 2015
    [B2B] The Very First Step To Take For Better Quality B2B Sales Leads
    The same kind of logic, applies to generating better quality B2B sales leads. Endless articles, studies, conferences and books explore the topic of B2B lead generation. Sure, you're generating sales leads, but are they good leads? The solution might be right in front of you. Here's how to step up your lead quality. But it worked.
  • LEADERSHIP  |  TUESDAY, JUNE 30, 2015
    [B2B] Where is Your Demand Generation Program on the Effectiveness Quotient?
    He shared with me this Infographic: the B2B Enterprise Demand Generation Benchmarking Study from Annuitas. Effective #B2B #leadgeneration content must be aligned to your buyer’s pain points. Do you have questions about how to drive better performance for your B2B lead generation campaigns? Then I almost fell off my chair.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [B2B] 4 Steps For Improving Your Success Rate Asking for Links
    B2B Online Marketing Blog Search Engine OptimizationIn my last post , I wrote about the fact that there are two key components of successful link outreach. The first component is getting people to actually open your link requests and what elements online marketers should consider. How do you do this? Social Media Research. Time Your Outreach.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [B2B] Marketing Toolkit Essentials: CRM and Email Marketing Software
    Finally, in your search for the perfect CRM, remember that there are a number of differences between B2B and B2C sales, which can impact your sales software. For instance, B2B leads often need more nurturing and there are often multiple decision makers involved. What You Need to Know Before Choosing CRM Software. Capabilities.
  • ANNUITAS  |  TUESDAY, JUNE 30, 2015
    [B2B] Key Performance Indicators – Not Clicks
    Blog B2B Marketing channel effectiveness Clicks key performance indicators revenue performanceWhen presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” Unfortunately, you can’t look simply at email-based metrics and draw correlations to downstream conversions.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [B2B] The Secret Life of a Social Media Manager
    Social Media b2b ConsumerAuthor: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. Because today is officially Social Media Day! We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies. 30AM: BUZZZZ! Hit snooze.
  • THE B2B RESEARCH BLOG  |  TUESDAY, JUNE 30, 2015
    [B2B] The content king is a tyrant
    The latest Content Marketing Benchmark Report produced by Circle Research and B2B Marketing Magazine reveals that B2B marketers have become slaves to content. . In B2B, content marketing now takes up 45% of the average marketing department’s time.  Click to see full infographic. We all know that content is king.  Milk it.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 30, 2015
    [B2B] Does My Stealth Start-Up Need PR?
    appeared first on B2B Marketing Insider. A lot of start-ups are in stealth mode, and don’t want anyone to know what they’re working on. “I don’t want PR, someone might steal my idea.” This is a common mistake driven by several fears, fear of failure, fear of competition, fear of possibly actually succeeding. Leverage Curiosity. Disruption.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [B2B] 10 Publishers Killing It on Instagram
    Yet many B2B publishers haven't created a successful presence on the network (or even an account!) B2B Publishers Who Aren’t Taking Instagram for Insta-granted. 1) John Deere (Manufacturing). Instagram isn't just for celebrities and teenagers anymore. Even better, nearly half of Instagram's users check it daily. John Deere? Innovation?
  • MARKETING ACTION  |  TUESDAY, JUNE 30, 2015
    [B2B] Improve Your Offer Strategies by Learning to Let Go
    We’re in the business of B2B marketing, and we work with marketers inside our client companies, but the fact that they’re marketers doesn’t mean that they’re as conversant with esoteric marketing terms and acronyms as we are. So, you came up with the perfect email campaign for a targeted list. The culprit is the offer. Making the Offer.
  • BEYOND  |  TUESDAY, JUNE 30, 2015
    [B2B] What inspiration do we get from Pinterest as a B2B marketing agency?
    Creative Art Director and all round Pinterest fanatic, Lissy Smith, talks aout how as a B2B Marketing agency we use Pinterest as a tool for boosting creativity and pushing our ideas to the next level
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 29, 2015
    [B2B] 25 things I learnt at the LBS Global Leadership Summit
    B2B MarketingWhat if? The future of business under the spotlight. While the ad industry indulged itself in Cannes last week, there was another, much more stimulating event taking place back here in London. Stimulating, informative and provocative in equal measure, here are 25 things I learnt in a jam-packed day: 1. via Prof Andrew Scott).
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [B2B] How to Convince Your CEO of the Power of B2B Content Marketing
    CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. Statistics that Prove the Power of B2B Content Marketing. B2B Marketers Give Content Marketing the Vote of Approval. 65% of enterprise B2B marketers are creating more content than a year ago.
  • THE POINT  |  MONDAY, JUNE 29, 2015
    [B2B] Infographic: The State of Marketing Automation Maturity
    Are most B2B companies getting maximum value from their investment in marketing automation? recent industry survey by Spear Marketing Group suggests: no. Is this a technology problem relating to ease of use? To download a copy of the complete survey report, including detailed results along with expert analysis, visit the Spear Website.
  • CMO ESSENTIALS  |  MONDAY, JUNE 29, 2015
    [B2B] Quick Reads: The Content Marketing and Marketing Automation Convergence
    Content marketing and marketing automation, independently, have become ubiquitous topics in the B2B marketing community. The short answer: not as many as there should be…. Because the Best-in-Class already are! It’s not just that “all the cool kids are doing it,” however. Weight relevant content assets to enrich lead scoring systems.
  • EMAGINE B2B BLOG  |  MONDAY, JUNE 29, 2015
    [B2B] 6 Things Your Landing Pages Should (And Should Not) Include
    B2B Web Strategy Landing PagesSo you made a great resource and are ready to share it on your website, but you don’t want to give it away for free so you put it behind a form on a landing page to generate leads. However, you don’t want to turn away a lead with an ugly landing page. Concise, Action Oriented Headline. Get the point quick.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [B2B] 3 Steps To A Better LinkedIn Photo
    The post 3 Steps To A Better LinkedIn Photo appeared first on B2B Marketing Insider. If LinkedIn was like Tinder, would your customers swipe left or swipe right? know a few Millennials, and scarily a few Gen X friends, who use Tinder to, well, hook up. If you don’t have a great pic, then you are immediately ‘eliminated.’ Source: LinkedIn).
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 29, 2015
    [B2B] My top 3 tweets #6
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Welcome to my top three tweets for the week of June 22, 2015. Each week I pick my top 3 tweets and package them into a blog post. – Chris. Why top 3?: Let us know.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [B2B] Why Video Is Crucial to Your Marketing Automation Strategy
    Marketing Automation b2b ConsumerAuthor: Kimbe MacMaster Video is on the rise. In fact, video will account for nearly 80% of all internet traffic by 2018, according to Cisco. But it’s not just consumption patterns that are on the up and up. Video is also driving some serious business results. How Video Creates Stronger Demand Gen Programs.
  • THE ROI GUY  |  MONDAY, JUNE 29, 2015
    [B2B] For Sale, Not On Sale - The True Cost of Discounting and What to Do About It
    For every $20M in discounts, a typical B2B organization fails to take $5M in additional earnings to the bottom-line. Just moving the average discount from 40% to 35% can add $64 million in additional sales revenue and $16 million in EBITDA for a typical $500 million B2B. So how bad has it become? times higher ($25M). Why You? Why Now?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [B2B] 10 Tips To Increase Eyeballs And Conversion
    The post 10 Tips To Increase Eyeballs And Conversion appeared first on B2B Marketing Insider. Deliver a clear brand promise. What is the value you offer to customers? Say it crisply and hit a drumbeat.  Many brands do this very well.  Coke – happiness.   Red Bull – energy.  Verizon – works everywhere.  Vary your delivery. Humanize your brand.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [B2B] How to Answer 11 Common Marketing Questions Using Analytics
    If you are a B2B company, use the Companies Report. When it comes time to assess your marketing efforts, it's not uncommon for you to run into a ton of questions. How are your contacts trending month over month? Was the time you spent creating social media graphics for that campaign worth it? And what about your email marketing efforts?
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [B2B] SEO for Alternative Content Types, Part 5: Questions and Answers
    Certainly the LinkedIn platform is a great place to include your video, ’cause if you’re a B2B audience or you believe that there are specific segments of people that hang out on LinkedIn who might be interested in your content, it’s absolutely smart strategically. That includes video, infographics, images, PDFs, and more.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 28, 2015
    [B2B] A Marketer’s Search For Meaning: 5 Attributes of Relevancy
    The post A Marketer’s Search For Meaning: 5 Attributes of Relevancy appeared first on B2B Marketing Insider. I read an article the other day that said that people are hired for hard skills and fired for a lack of soft skills. I’ve found this to be true, and even more so for marketers as our pace of change keeps picking up speed. Resilience.
  • AVITAGE  |  SATURDAY, JUNE 27, 2015
    [B2B] B2B Customer Content Operations Manifesto
    If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business. The post B2B Customer Content Operations Manifesto appeared first on Avitage. And clients pay dearly for this.
  • B2B MARKETING INSIDER  |  SATURDAY, JUNE 27, 2015
    [B2B] The Entrepreneur, The Compass, And The Fog
    The post The Entrepreneur, The Compass, And The Fog appeared first on B2B Marketing Insider. Serial social entrepreneur, Arthur Nelson, describes how a company’s story is always filled with twists and turns. “I’ve never started an organization that ended up doing what it was originally intended to do,” Arthur Nelson once told me.
  • CRIMSON MARKETING  |  FRIDAY, JUNE 26, 2015
    [B2B] Content Mapping: Why It’s Important to Your B2B Buyer Personas
    Did you know that 42% of B2B marketers publish new content multiple times per week? Only 35% of #B2B marketers have a documented #contentstrategy Click To Tweet. 2. The post Content Mapping: Why It’s Important to Your B2B Buyer Personas appeared first on. For some of you, that means new content  daily. interest stage).
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [B2B] Five B2B marketing beliefs and trends debunked
    B2B is a market. We all know this, and yet I read articles, white papers, and hear presentations (the recent BMA Conference is an example), where B2B is referred to as if it was a homogeneous market. Request our 15 page white paper titled B2B Profiling, Targeting & Segmentation to learn more about segmentation for B2B).
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [B2B] Summer Is Here—Bring on the Interns!
    Modern Marketing b2b ConsumerAuthor: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU. Yes, they’re interns! Whether just out of their freshman year or exploring the “real-world” post-university, your interns are looking to you for guidance as they navigate the marketing landscape.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 26, 2015
    [B2B] Stop Focusing On The Sales Process, Silly!
    B2B buyers engage with 11.4 appeared first on B2B Marketing Insider. The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. They need content and contacts to help them through their journey – at their own pace. Forrester).
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] How Healthy Is Your B2B Marketing Data?
    Gain insight into your customer info to develop a stronger marketing data management plan
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle
    Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] 10 Tips for Creating an Effective B2B Landing Page
    Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] How to Effectively Use E-mail Marketing to Increase ROI
    recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Today's internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [B2B] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 25, 2015
    [B2B] Will Heartless Robots Overtake the Humanity of B2B Marketing?
    B2B Analytics Marketing Automation B2B Marketing Technology B2B Lead Generation B2B Customer RelationsUnless you were hiding in a cave the past five years you're most likely aware that marketing technology is evolving more rapidly than ever. You're human after all.
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [B2B] LinkedIn Lets B2B Marketers Establish Expertise
    As regular readers of this blog know, we’ve been watching and commenting on the growing focus LinkedIn has placed on B2B marketers. B2B marketers are increasingly relying on LinkedIn as a critical source for leads, brand engagement and content distribution. Content Marketing Social Media B2B Marketing content marketing linkedin
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 25, 2015
    [B2B] CEO’s Article, “The Enemy of Data Science,” Featured at 1to1 Media
    Thought Leadership analytics intelligence b2b data b2b sales analytics b2b sales data b2b sales intelligence clean data crm data data analytics data cleanliness data intelligence data quality vs. quantity insideview ceo insideview leadership intelligence apps umberto milletti
  • VIDYARD  |  THURSDAY, JUNE 25, 2015
    [B2B] Why Video and Visual Marketing is Everyone’s New Best Friend
    Recently I sat down with Demand Gen Report to talk about the role of video in B2B marketing. wanted to provide some additional commentary on the subject but frankly the more I thought about the topic I realized I really don’t like that pesky ‘B2B’ designation in front of the topic. But B2C doesn’t own video. Mix it up.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [B2B] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    B2B Online Marketing Blog Brand Management Content MarketingThink for a moment about the last time you consumed a memorable piece of content. What in particular stood out to you? What propelled you to share the article with colleagues or on social media? What has you still thinking about the piece weeks or even months later? Social networks.
  • ANNUITAS  |  THURSDAY, JUNE 25, 2015
    [B2B] The Myth of Graduation – We Never Stop Learning
    Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. According to the 2014 ANNUITAS B2B Enterprise Demand Generation Study , 55.7 percent We never really graduate or stop learning, especially in B2B marketing. Graduation is just one of many steps.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [B2B] Content Marketing That Converts
    These are the tips I presented recently to a Business Marketing Association gathering of B2B Marketing professionals in my home town of Philadelphia, PA. The post Content Marketing That Converts appeared first on B2B Marketing Insider. How Do You Create Content Marketing That Converts? The World Has Changed. It is a conversation!
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [B2B] Are Your Employees Advocates for Your Firm?
    But it didn’t focus only on consumer-facing businesses – there was also a great deal of discussion around B2B and professional services, with major organizations such as Dell, Kelly Services, IBM, and E&Y in attendance. Today, your firm’s transparency and perceived authenticity matter more than ever. Employee training.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 25, 2015
    [B2B] The Fish in the Barrel Don’t Like it When You Shoot
    Branding Stupid Ideas B2B marketing bizmarketer Elizabeth Williams linkedinWe marketers just love a captive audience, don’t we? We like them strapped into pressurized metal tubes at 35,000 feet with nothing to look at but a tiny screen or a drooling neighbor. Even Jennifer wouldn’t stand for that highway robbery. Is that what we want?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 25, 2015
    [B2B] [Video] 3 Types of Mobile Messages Marketers Must Know
    Mobile Marketing b2b ConsumerAuthor: Ellen Gomes I think you’ve probably heard the buzz… mobile marketing is HOT, and that’s true, but instead of convincing you why mobile is important (it is), I want to take a look at how  marketers are communicating to their customers via mobile devices. SMS/MMS. Push Notifications.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [B2B] 7 Ways To Get Customers To Love Your Brand
    The post 7 Ways To Get Customers To Love Your Brand appeared first on B2B Marketing Insider. How do customers describe your company to their family and friends? Does your product just meet a need, or are they really in love with your brand? Your brand should be bigger, and more tangible than your product alone. Give Your Brand Personality.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [B2B] Choosing the Best Big Social Networks for Publishers
    But there’s a handful that have become the “tried and true” for B2C and B2B alike: Facebook, LinkedIn and Twitter. LinkedIn has been highly regarded as a useful tool for B2B companies, especially in the realm of sales. Should you use Twitter or LinkedIn? Or maybe Facebook? How many should you be on? All of them? Not to worry. Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 24, 2015
    [B2B] The CMO’s Guide To Mobile Marketing (eBook)
    We did that for a reason, which was to make abundantly clear to any B2B CMOs out there who may be thinking mobile marketing has no place in their strategic plans and lest anyone forget, ours is a mobile world after all. Mobile Internet usage has overtaken desktop as the most used digital platform—and there is no looking back.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JUNE 24, 2015
    [B2B] The Cobbler’s Shoes
    The post The Cobbler’s Shoes appeared first on Circle Research - B2B market research company In his latest blog for the Market Research Society’s news and insight hub Research Live , Circle Research’s Andrew Dalglish explores why research agencies should carry out research for their own benefit as well as clients’ ….
  • AVITAGE  |  WEDNESDAY, JUNE 24, 2015
    [B2B] Content Marketing Gap: What to do, How to do it, How to operationalize
    We believe this missing element is the reason content under-performs, organizations experience the perennial ““challenges that B2B marketers face”” (Content Marketing Institute), and demonstrating suitable return on content investments is elusive. This indicated that video is the best medium.
  • GREAT B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [B2B] Can You Really Use Marketing to Shrink the B2B Sales Cycle?
    It seems at least once a week that I talk to a B2B company about how to shrink their sales […]. The post Can You Really Use Marketing to Shrink the B2B Sales Cycle? appeared first on Great B2B Marketing. B2B Sales Sales Cycle Sales Model B2B sales cycle
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 24, 2015
    [B2B] Does Modern B2B Lead Generation Really Work?
    From a B2B lead generation standpoint, the early bird gets the worm. Are you struggling to fill your sales pipeline with quality leads? You may need a lead generation mindset change. Here's how to think about it. Do you remember when prospective customers used to contact you as they were starting their buying research? And it works, too.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 24, 2015
    [B2B] 5 Things To Consider When Writing Content For Your Website
    B2B Web Strategy Content DevelopmentYour website’s purpose is to educate the user on what you can offer them, and convert them into customers, right? In order to do that effectively, your website’s content needs to be designed in a way that it works as an extra sales person. So how exactly do you do that? Contact us today.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [B2B] 7 Essential Roles for a Successful Content Marketing Strategy
    The post 7 Essential Roles for a Successful Content Marketing Strategy appeared first on B2B Marketing Insider. All too often a brand’s content marketing “team” is a one-person show. In reality, this is the same as asking someone to perform a seven-person job. Content  Marketer / Editor. Community  Manager. Analytics. Designer. Curation.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [B2B] Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
    Lead Management b2bAuthor: Joe Ariganello It’s your biggest time of the year. The super bowl for your industry, and you and your team are firing on all cylinders. Your ad agency came up with a killer campaign and you’re ready to deliver it to your customers and prospects to drive them back to your site to make that purchase. Wrong. You wait.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 24, 2015
    [B2B] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    This new agency is following the path that many B2B marketers have been foraging for a long time — the perfect mix of message, content format, and audience alignment that, when combined, creates the highest level of conversion possible. Today, most marketing organizations have set up different roles to handle content and analytics.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [B2B] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    Kirsten Chapman is a 30-year veteran of technology b2b marketing and PR, co-founder of MeasureMyBrand —where she pioneered the development of four of the industry’s first standard web marketing KPIs—and principle of b2b marketing and PR agency KC Associates. Modern marketing and business are defined by one thing: The Web.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [B2B] Stop Nurturing Me
    Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. You can find him on Twitter (@wittlake) when he isn't working with B2B marketers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [B2B] 3 Steps To Creating Content Like A Journalist
    The post 3 Steps To Creating Content Like A Journalist appeared first on B2B Marketing Insider. Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. Step One: Finding Your Content. Keep your eyes open.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 24, 2015
    [B2B] Big Data Can Help Your Email Deliverability
    Check out the free eBook: The New Marketing Metrics for B2B , and learn how to choose the key performance indicators that will help you get the right data to make the best decisions. It has been almost a year since CASL, the Canadian Anti-Spam Law, went into force. Here’s the data you need to capture and store: 1. Box. 2. So start segmenting.
  • LEADERSHIP  |  TUESDAY, JUNE 23, 2015
    [B2B] Is Your Customer in the Driving Seat?
    As B2B marketers, we really don’t have a choice any longer; the customer is driving with an incredible amount of access to information and a matching increase in the expected levels of service from vendors. It’s our job as B2B demand generation experts to create and nurture demand for our products and services. Accept the change.
  • FATHOM  |  TUESDAY, JUNE 23, 2015
    [B2B] Master Manufacturing Marketing at the MAGNET-Fathom Workshop
    Pardot is a B2B marketing automation software provider with specific experience in the manufacturing industry. MAGNET  is known for its dedication to the individual growth of manufacturers in the North East Ohio Area. Fathom  provides manufacturing marketing expertise, specializing in revenue growth. Plus, Google will be there.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 23, 2015
    [B2B] Open Your Eyes To Open Source
    B2B Web Strategy Web Content Management Systems Web DesignIt’s been clearly stated by industry and web standards that a modern, up-to-date website is critical for a company to stand out against competitors online. This type of CMS software is created from scratch by a developer and usually requires a large licensing fee to use. Freedom.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [B2B] Why You Should Reshare Your Social Media Content
    Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. B2B Online Marketing Blog Social Media StrategiesMore Posts Mean More Visibility. Edgar. Featured image via Pixabay.
  • B2B IDEAS @ WORK  |  TUESDAY, JUNE 23, 2015
    [B2B] The Secret Weapon in B2B Blogging: Historical Optimization
    B2B Marketing SEO B2B Blogging B2B Content MarketingFirst I have to tell you that I am upset with myself. For a little over a week, I have been thinking about writing this post, but haven't gotten around to it, and just a few days ago HubSpot's Pamela Vaughan stole my thunder! Why are they so good? Anyway, enough lamenting.
  • ANNUITAS  |  TUESDAY, JUNE 23, 2015
    [B2B] Digital Relevance – An Interview with Ardath Albee
    Read the full introduction to Digital Relevance  here. Q: What’s the number one reason relevance is so difficult for B2B marketers? And, in B2B, you need to gain clarity about who else is involved with the decision, as well as how they interact with each other. I’m often approached by companies that want me to just develop content.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 23, 2015
    [B2B] Stay The Course With Demand Generation  
    The post Stay The Course With Demand Generation   appeared first on B2B Marketing Insider. When discussing Demand Generation Strategy you should always look at all options before making a decision. That being said too often we try to “outsmart” everyone else and choose a different path as it feels daring and exciting. Bertram Lance).
  • VIEWPOINT  |  TUESDAY, JUNE 23, 2015
    [B2B] Most Market Share Battles Are Lost, Not Won
    Casey Stengel said, “ Most ball games are lost not won ,” and his comment seems appropriate for most marketers’ efforts in B2B companies. B2B Growth StrategyEvery day they are in the process of losing, and are grateful when they win one out of ten or one out of four deals. I met with a prospect yesterday. No brainer right?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 23, 2015
    [B2B] The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance
    Digital Marketing b2b ConsumerAuthor: Mike Stocker I admit I’m an Apple “fan boy” and have been an early adopter of pretty much all Apple devices. Do you remember the first iPod—the big white one with the clicker wheel? So when the groundbreaking Apple Watch was announced, I was giddy and knew I wanted one. Has it changed my life?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 23, 2015
    [B2B] What Marketing Can Learn From IT About Content
    The post What Marketing Can Learn From IT About Content appeared first on B2B Marketing Insider. More than a decade ago, 17 software developers gathered for a weekend to talk about development methods. Working software over comprehensive documentation. Customer collaboration over contract negotiation. Priorities shift. Expectations morph.
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [B2B] 21 Spectacular SEO and Search Marketing Stats and Facts
    As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). Social may be sexy, but search still pays the bills. 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? eMarketer ). seconds.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [B2B] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    As an example, think about a B2B manufacturer of insulation material for the construction industry. Mobile Marketing b2b ConsumerAuthor: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. Apps are the new landing page. Great!
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 22, 2015
    [B2B] Content And The Future Of B2B Marketing
    The question we get asked quite often: How does a B2B brand compete with all the noise and reach your target customers with relevant and timely information? Content And The Future Of B2B Marketing. Is content the future of B2B Marketing? The post Content And The Future Of B2B Marketing appeared first on B2B Marketing Insider.
  • EARNEST ABOUT B2B  |  MONDAY, JUNE 22, 2015
    [B2B] Innovation from the inside: Building Event Wallet
    Well just over a year ago, I said the very same thing and as part of Earnest Labs, the innovation arm of award winning B2B marketing agency Earnest , decided to make it a reality.Here’s how it happened. ‘I’ve got an idea for an app.’ How many times a day do you hear that? stood in the middle of the exhibition centre. Here was the rub. Event
  • BEYOND  |  MONDAY, JUNE 22, 2015
    [B2B] Have we reached the tipping point for B2B social media?
    And there is now evidence to believe that B2B social media has reached a tipping point. Every year we ask the question. But now more than ever, we need to exercise caution
  • MI6 MARKETING AGENCY  |  SUNDAY, JUNE 21, 2015
    [B2B] My top 3 tweets #5
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. Welcome to my top three tweets for the week of June 15, 2015. Each week I pick my top 3 tweets and package them into a blog post. – Chris. Why top 3?:  1954). Why top 3?: 
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 21, 2015
    [B2B] The Two Types Of Brands (And The Entrepreneurs Behind Them)
    The post The Two Types Of Brands (And The Entrepreneurs Behind Them) appeared first on B2B Marketing Insider. Recently, I was having a discussion with  branding expert David Brier  on the sometimes questionable state of brands today. He He laughingly mentioned a client who recently asked, “How did you know? Tale of Two Brands. Or manage it.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [B2B] New Data: Should You Include Social Media Icons on Your Homepage?
    LinkedIn , at 10% is primarily used within B2B industries, hence not as applicable to the B2C industries within the Alexa top million. While biotech, manufacturing, energy and B2B goods are understandably low due to these varying reasons, ecommerce and finance stand out. And if so, to what extent?). To Include or Not to Include Links.
  • B2B MARKETING INSIDER  |  SATURDAY, JUNE 20, 2015
    [B2B] The Three Whats of Storytelling
    The post The Three Whats of Storytelling appeared first on B2B Marketing Insider. You were drawn into the story but its ending left you unsatisfied. You were likely the victim of a storyteller that ignored the three whats. Have you ever been hooked by the opening of someone’s story, only to be disappointed after they finished it? So, What?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [B2B] Mautic Offers Free, Open Source Marketing Automation
    The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. The only real question about free, open source marketing automation from Mautic is what took so long. Small businesses constantly cite cost as a major roadblock to adoption.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JUNE 19, 2015
    [B2B] Making the Short List: Get into the B2B Game or Go Home
    More importantly, the experience provided some valuable insights about “making the short list” that continue to have direct application to our B2B marketing business. Making the short list” in B2B marketing means that your firm has been chosen by a prospective client as a candidate for an assignment. The manager replied, “That’s easy.
  • B2B IDEAS @ WORK  |  FRIDAY, JUNE 19, 2015
    [B2B] B2B Marketing Buzzwords: Growth Hacking Vs. Inbound Marketing
    If you've been in the b2b marketing world for very long at all, you know that it's full of buzzwords. If you would like to access a comprehensive list, check out my growing list of b2b marketing and sales buzzwords. B2B Marketing B2B Marketing Definitions B2B Inbound MarketingSo let’s dive in….
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [B2B] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
    Engagement Marketing b2b ConsumerAuthor: Sanjay Dholakia Soon, I’ll be taking off for the South of France, but I will, regrettably—or not regrettably, depending on who you’re talking to—be leaving my speedo at home. Side note: Whoever selected the location for this event is a genius.). How will they do this? Send Me to France!
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