• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [B2B] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • NETLINE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [B2B] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [B2B] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    For B2B product marketing, though, quite often is it a buying unit made of many individuals, and therefore more complex. That said, more and more B2B buying behavior takes place “before the buyer ever gets in touch with the vendor.”. Pilot Programs: There are two reasons Jeff feels pilot technology marketing programs are essential.
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [B2B] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    'I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [B2B] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    'The typical B2B organization has many unique web pages and content assets. This custom report allows B2B marketers to isolate data for pages or sections of a website, which can be extremely helpful if you are making changes to different sections of your website at different periods in time. What are Custom Reports?
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [B2B] Sorry Toto. We’re not in NYC any more.
    Sad but my long marriage is over and Find New Customers, the nicest company in B2B marketing is now based in Tampa/St. B2B demand generation B2B lead generation b2b lead generation companies Buyer Personas Content marketing Demand Generation Find New Customers Florida lead generation Lead Nurturing Lead Scoring Management best practices
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [B2B] Your Dream Team: The Marketing Trifecta
    Modern Marketing b2b Consumer 'Author: Phillip Chen I stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.” And, it made me think: since we’re always searching for perfection in every area of our lives, what would the equivalent diagram of a “perfect marketing team” look like?
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [B2B] 5 tips to amplify your YouTube video and get more views
    So here are a few pointers to help get your B2B marketing videos up the search rankings and out onto your prospective customers’ desktops, phones or tablets. Here’s 3 we think are great (not just because we made 2 of them, ahem!):   Vital Statistics for B2B Marketers (part 1). Vital Statistics for B2B Marketers (part 2). link].
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [B2B] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    'It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. Not according to Tim Washer , Executive Producer, Rich Media Marketing at Cisco, who reminded us at the Ignite Video Marketing Summit that even B2B decisions are made by people.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 22, 2014
    [B2B] Just in Time for Halloween: Are Google’s Recent Panda & Penguin Algorithm Updates As Scary As They Seem?
    Here are the quick details that our B2B clients need to know: Panda 4.1.  .  . 'So far, fall is shaping up to be a busy season for the folks at Google. It’s not even Halloween yet, and our favorite search engine has been busy refining its algorithm in order to provide searchers with more appropriate results for their queries. May 20, 2014.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [B2B] How To Build An Army Of Volunteer Contributors For Your Blog
    Back in 2009, two of my employees helped me start B2B Marketing Insider  for my own rants and raves in content marketing, social media and marketing strategy. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. That’s right.
  • VIEWPOINT  |  WEDNESDAY, OCTOBER 22, 2014
    [B2B] Top B2B Marketing Blogs: Key Ingredients
    'What makes up the perfect B2B marketing blog? First let’s establish that there are marketing blogs—and then there are B2B marketing blogs. Now that I’ve got you salivating, let’s begin our tasting menu of B2B marketing inspiration. B2B Marketing Guest Blogs Why make the distinction?
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [B2B] Thought Leadership, Why’s That Important?
    Thought leadership is important for all aspects of business; whether you are B2C or B2B it is important to have a thought leadership strategy in place. Creating engaging content such as blog post, infographics and video not only help build brand awareness but it demonstrates how well you know your B2B customers and their needs.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [B2B] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    Sales b2b B2C 'Author: Ben Daters The goal for all first-time salespeople is to take the initial steps from the sales development world toward becoming a closer. For most sales professionals, developing yourself into a closer is a journey, but for a select group, that have the natural ability to close, what comes next?
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 21, 2014
    [B2B] Design B2B Marketing Content in Pursuit of Inquiry
    'In writing my new book, Digital Relevance , I spent a lot of time thinking about how a digital approach changes a lot of things, including the opportunity we have to become more relevant to our audiences. An obvious line of thought, given the title of the book, right? But here's the thing. But, how do you know? Because someone said so?
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [B2B] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Q: What makes B2B marketing so challenging?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [B2B] Content Marketing and Halloween: 5 Eerie Similarities
    B2B Online Marketing Blog Content Marketing 'With Halloween fast approaching, I find myself taking a walk down memory lane, back to the days of trick-or-treating with friends from my neighborhood, lugging around pillow cases filled with candy that would usually last until early spring. Be Original. Learn from the Competition. Image source ).
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 21, 2014
    [B2B] Is There a Perfect Personality Trait for Inside Sales Reps?
    Point is, there isn’t a singular personality - introverted or extroverted - that has consistently produced results in B2B inside sales over the years. 'Last week I spoke of a few traits I look for when hiring inside sales reps looking to join the AG ranks. The reverse could be said for the perceived introvert. Honestly, I prefer it that way.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [B2B] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    This is doubly important in a B2B context where word-of-mouth and referrals play a big part in sales. Ultimately, you want B2B marketing efforts to generate sales. Resource Box – Salesfusion is a leading SaaS marketing automation software solution serving B2B marketers. Guest post by SalesFusion  with Resource Box below.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [B2B] 5 Ways You’re Sabotaging Your Content Marketing
    Content Marketing b2b B2C 'Author: Ellen Gomes Today, marketers create, launch and leverage content faster than ever but in order to stay at the top of their game they juggle many moving pieces while working to avoid the common pitfalls that plague content creation. Avoid these to secure your content’s success: 1-    Silos.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [B2B] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Here''s an excerpt from our downloadable checklist on B2B lead generation on Facebook  as an example: 3) Contests. 'What does being in a "content rut" mean to you? Perhaps the words "content rut" remind of those times you find yourself with writer''s block and can''t think of fresh topic ideas. We''ve all been there.) 1) Cheat Sheets.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [B2B] 11 Remarkable Guides to Marketing, Search, and Life
    What’s the best time to reach b2b sales prospects? B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC] by salesforce Blog. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective? And what really matters in life?
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [B2B] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. believe there are 3 essential components of this learning process: EXPLORE: There is a plethora of choices in the world of B2B marketing. Is a learning culture thriving within your B2B organization?
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 21, 2014
    [B2B] Emotion in B2B marketing is important. No debate needed.
    'As I’m speaking at the upcoming B2B Marketing conference 2014 , it occurred to me that I should probably set out my stall as to why this topic is important. But the real killer reason is something that stares us in the face all the time in B2B. And that is why emotion in B2B is so important a topic. Persuade. Persuade.
  • VIDYARD  |  TUESDAY, OCTOBER 21, 2014
    [B2B] Are you on Woo Woo? See how Adobe Crushes it With Video Marketing
    “We’re the Uber of the food industry”, or “We’re the fun, easy way to create presentations for B2B hamsters,” for example. 'Us marketers spend a ton of time telling everyone what our brand is all about. But today your brand isn’t what you say it is, it’s what your customers tell people it is.
  • FATHOM  |  MONDAY, OCTOBER 20, 2014
    [B2B] Delivering Buyers a World-Class Education
    Essentially, Wittlake says that B2B buyers aren’t only raising their expectations—they’re restructuring them at an elemental level. think Wittlake encapsulated a long-held belief of mine (as apparently illustrated in this conference) that teaching is the true differentiator in B2B sales. Call it a mission. know I will.
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [B2B] Research Report: Lead Gen Not as Easy as Marketers Think
    B2B Marketing Campaign Strategy Demand Generation lead generation Marketing Automation Ascend2 Ascend2 Research demand generation agency demand generation strategy demand generation success demand generation tips marketing automation consultants marketing technology predictive analytics Just when did demand generation get this complicated?
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [B2B] This is the week that was: Pitches, Emails and Jelly
    'The best of the best in B2B marketing. So it’s no surprise inboundsales.net learned a few lessons from him when it comes to B2B lead generation. Comes from our very own James Browne (the hardest working man in B2B), who asks if emailing cold data really cuts the mustard ? B2B Marketing Enjoy. Get going today.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 20, 2014
    [B2B] The Do’s and Don’ts of YouTube Marketing
    Content Marketing b2b B2C 'Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune  your YouTube presence. The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. Ask and AOL combined!) Channel Structure is Key.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [B2B] Social selling, social business, social employees and other hype
    Social Media Marketing success is simply Medieval 3 Steps to Building a Better B2B Target Account List. 'It’s always interesting to see the parade of buzzwords march through the old blog reader. Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! No more wine and cheese.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [B2B] Where’s the Passion in B2B Marketing?
    In this age of automation, depersonalization, scoring and measurement, I’m not seeing the human touch and connection in B2B marketing. 'Tweet I’m writing this post at Dreamforce 2014. This was 142-country study of 180 million employees called the  State of the Global Workplace. According to this study, the U.S., completely agree.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [B2B] Social Media Tweetable Facts
    Do you know the recent B2B social media facts from fiction? 'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [B2B] 5 Marketing Takeaways From Dreamforce 2014
    Email is still king for B2B marketers even though email addresses churn at higher rates than social media handles. 'Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. We journeyed through the marketing sessions to hear what the trendsetters had to say.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [B2B] Have You Visited Find New Customers recently?
    Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Florida , lead generation , Management best practices. B2B demand generation B2B lead generation Demand Generation Find New Customers Florida lead generation Management best practices 'Marketing looks for Mr. Right.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [B2B] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    As a B2B marketer, one of the best social media tools you can use is LinkedIn. 'At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Be a combination of the hare and the tortoise. Offer value. Be visible.
  • LEADERSHIP  |  FRIDAY, OCTOBER 17, 2014
    [B2B] Interesting Infographics: The Incredible Way Your Brain Sees a Logo
    Once you see how your brain reacts to logos, how do you think this can be used to improve our B2B lead generation? If you need help to accelerate your B2B lead generation, just send me an email and let’s talk. Thanks to LogoMaker for this interesting infographic. Please leave a comment below.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [B2B] 3 Points, 5 Questions – Personas Driving Marketing Insight
    B2B Lead Generation Marketing Tips Sales and Marketing Tips B2B marketing insight marketing insight marketing personas marketing strategy sales and marketing alignment segmenting targeting roles 'New year approaching, time to start planning for 2015. 2015 planning is kicking off and it’s going to be a big year for us!
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [B2B] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    Thanks also to Buyerzone for naming this blog the Best B2B Blog of 2012. 'Some of the smartest people in business keep looking for a job – even though they have one. Marketing looks for Mr. Right. Sales looks for Mr. Right Nows. An awesome new video from Find New Customers is right here. Check it out! Paul Dunay. No warning.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [B2B] The High-Payoff Referral Question No One Ever Asks — But Should
    study in the realm of pharmaceutical sales found something that can apply to nearly any B2B or B2C sales situation. 'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. And there’s plenty of hard research to support that. For example, there are approximately 2.4 That’s a key point.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [B2B] The High-Payoff Referral Question No One Ever Asks — But Should
    study in the realm of pharmaceutical sales found something that can apply to nearly any B2B or B2C sales situation. 'Chances are you’ve heard the saying, “referral business is the best business” more than once in your career. And there’s plenty of hard research to support that. For example, there are approximately 2.4 That’s a key point.
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [B2B] Why You Need to Start Thinking Like a Media Brand
    If you’re a typical B2B brand, you might second-guess your investment in content at times, but as Scott notes, there’s a reason so many brands are aiming to behave more like media companies. If you liked these takeaways, be sure to subscribe to the Vidyard blog for our continued coverage of the Ignite B2B Video Marketing Summit.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [B2B] SMX East 2014: Key Takeaways & Statistics from the Show
    According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. Check out Derek’s post “ What B2B Marketers Need to Know About Schema.org & Micro Data.”. B2B Online Marketing Blog Photo courtesy of Akvile Harlow. That’s crazy!
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [B2B] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    'Are you wondering if your B2B blog is on the right track for successful lead generation? Here are a few reasons: B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t blog. Sales For many B2B companies with long sales cycles involving several buying decision makers, this will be a challenge.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [B2B] The Very Simple System For Picking Your Trade Shows
    It can be a private event company or, in B2B, it’s often an association that uses the trade show as a way to offset the costs of the talking bits of their conference and to give Bill Clinton something to do. Why do we bother? Brand is why we bother. The right events have the people whose faces we want to be all up in.
  • VIEWPOINT  |  THURSDAY, OCTOBER 16, 2014
    [B2B] 4 Great Reasons to Take the Sales Performance Optimization Survey Today
    B2B Sales 'I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Now I know that PointClear will be counted as one among the many thousands of companies contributing to overall sales knowledge trends for 2015. Easy—and interesting. This new paper will be delivered in January, and I know.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [B2B] Google Introduces Dynamic Remarketing Across All Verticals
    To learn more about remarketing tools and best practices, check out this blog on B2B retargeting. 'In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. What is Dynamic Remarketing? Dynamic ads often include the content, product, etc. Google
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [B2B] Rated I: For Strong Infographic Content
    Content Marketing b2b B2C Consumer 'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. But those are just examples of how versatile infographics can be as a content medium. Infographics for everyone! Production.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [B2B] Email marketing: Is emailing purchased data a waste of time?
    Sadly, when it comes to getting the best b2b response rates, it''s apparent that there’s no formula for 90%+ click-throughs or a theory for achieving 100% lead conversions but there are definitely some useful ideas that everyone can bring into their campaigns to make them more successful. B2B Marketing Watch this space.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [B2B] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    The B2B Myth that Will Never Die. The problem is most B2B marketers assume their industry is already flooded with content. Are too many B2B marketers throwing in the towel before they even get started? by Mandy Edwards Related Stories 3 Steps to Building a Better B2B Target Account List Is being disruptive a business strategy?
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [B2B] Research to Revenue: How to Master Social Selling
    And with 70% of the workforce predicted to be millennials by 2025 , B2B marketers and salespeople have a future of a tough crowd. 'People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called. These opinions are more prevalent in millenials than any other generation. Research.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [B2B] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    Like everyone, I lumped them in with B2B. 'If you’ve been following me a while, you’re probably wondering, “Why are you writing about manufacturing all the time now?” ” Well, haha, I have this little secret. I’ve been working with manufacturing companies the entire time I’ve been in business.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [B2B] Interview with Simon Sinek – Start With Why
    My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. How do you make a strong why work in a B2B professional services organization? For those that follow this blog but are not yet familiar with your book Start with Why , give us little background. Everybody knows what they do.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [B2B] If You Really Want to GIVE More…
    I – Innovation: As B2B marketers, we know and have heard enough about the importance of innovation in the marketplace. Here’s a refresher on the 5 Essential Ingredients of B2B Relationship Marketing. 'Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. Share your thoughts.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [B2B] The Evolution of the Sales Role
    B2B services such as Salesfusion exist to deliver an effective marketing campaign using web analytics, website visitor tracking, lead capture, and a number of other tools through the sales funnel. If Sales Technology is the Future, How Do We Keep B2B Sales Interactions Human? It became a matter of trust, of value, of helpfulness.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 15, 2014
    [B2B] To Protect Your Sales Margins, Nothing is Free
    Did you know that this blog was named the Top B2B Blog of 2012 by Buyerzone? 'How to Win Big Deals without Giving Away the Store. Jeff Ogden of Find New Customers , the nicest company in BtoB marketing today, has lots of sales experience, particularly in the software industry. In fact, I once closed a $3.2 Never be afraid of failure.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [B2B] [Infographic] What’s in the Cards? Decide Your Marketing’s Fate
    Infographic Modern B2B Marketing b2b B2C Consumer 'Author: Ellen Gomes As the end of year approaches, marketers try to predict the future of their programs and campaigns for the coming quarter and year. We also identified the “must-haves” for marketers to successfully envision their integrated campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [B2B] The Chasm of Expectations Between B2B Marketers and Buyers
    There is a deep and growing chasm between potential buyers and B2B marketers. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [B2B] Marketing Automation Tips for Manufacturers
    Below are a few tips to follow when introducing a B2B marketing automation solution for a manufacturing company. B2B / Technology Manufacturing marketing automation marketing for manufacturers 'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. link]. Make a list.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [B2B] Marketing Automation Tips for Manufacturers
    Below are a few tips to follow when introducing a B2B marketing automation solution for a manufacturing company. B2B / Technology Manufacturing marketing automation marketing for manufacturers 'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. link]. Make a list.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [B2B] Nine Practical Guides to Public Speaking and Presentations
    Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Some date back nearly two years, but all are still relevant and useful.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [B2B] How Should B2B’s Spend PPC Dollars?
    'All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Remarketing. LinkedIn.
  • ANNUITAS  |  TUESDAY, OCTOBER 14, 2014
    [B2B] Why Change Management Comes into Play in B2B Marketing
    'There’s no better time to be a B2B marketer – we know that. Again, I think most marketers will agree there is no better time to be a B2B marketer. The opportunities for impact on an organization by marketers are tremendous. That’s just not that easy to do while trying to drive demand for your organization.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [B2B] Key Takeaways from MarketingProfs’ #ContentBootCamp
    'Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. B2B Online Marketing Blog Content Marketing No, Nick did not resemble this scary drill sergeant man. but, for the purposes of this post, I’ll be covering blogging exclusively.).
  • MARKETING CRAFTMANSHIP  |  TUESDAY, OCTOBER 14, 2014
    [B2B] Confucius Say: Your Case Studies are Worthless
    'The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. In “How to Buy /Sell Professional Services,” author Warren J. No leap of faith required.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [B2B] The Real Cost of Sending Bad Email
    Email Marketing b2b B2C 'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. So what’s the real cost of sending bad email? Wrong.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [B2B] Why the Future of Find New Customers is brighter than ever!
    Did you know that Buyerzone named this the Best B2B blog of 2012? 'Find New Customers , the nicest company in BtoB marketing today is poised for explosive growth. If Find New Customers can help a company in Russia with marketing, like we did yesterday, I bet we can help your USA company improve its marketing too. Text only engages sight.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [B2B] The social media forecast: Cloudy!
    The social SEO snowball  — I think I missed this one but I’m not sure why … In 2010, B2B companies were far behind the social media curve. Google was beginning to incorporate social signals into organic search results  and I thought this would have B2B companies PILING onto the social web. Gigantic, in fact.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [B2B] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Lori is a frequent speaker at industry events, and a recognized thought leader whose articles have been published in Forbes, CIO, B2B Marketing, and elsewhere. B2B Marketing Marketing Automation customer lifecycle 'An Act-On Conversation. Editor’s Note: Lori Wizdo is a principal analyst at Forrester Research. ATRI:    Hello, everyone.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 13, 2014
    [B2B] A Story About Why Building Credibility Matters When Teleprospecting
    How to Have an Effective First Conversation When B2B Teleprospecting. Does the 80/20 Rule Apply to B2B Teleprospecting 'The other day, I encountered one of the rudest and pushiest sales people I’ve ever come across. No, it wasn’t a used car salesman, and no, it wasn’t one of those ladies at the perfume counter who sprays before asking.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 13, 2014
    [B2B] Create an Event Oasis: The Top Reasons to Host a Lounge
    Event Marketing b2b 'Author: Heidi Bullock As marketers, we’re always looking for new and creative ways to engage people in a meaningful and personal way.  Most of you reading this would not disagree that creating relationships that are personal and continuous are the best kind – but executing that vision can feel overwhelming. What is it?
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 13, 2014
    [B2B] This is the week that was: B2B Marketing round up
    That is, so long as it’s used for the purposes of ‘caricature, parody or pastiche’ This week we looked at what this means for B2B marketers and if the art of parody would be the new king of content. B2B Marketing 'All the best bits in the world of marketing. Article of the week. Take note. Listen of the week.
  • WRITTENT  |  MONDAY, OCTOBER 13, 2014
    [B2B] 15 Must-Use Words in Your Headlines [+Examples]
    However, this word appeals to a more professional audience than ways (in other words, it’s more for b2b blogs). 'Headlines. The single most important piece of copy in a blog post. One of the ultimate determinants of a blog post’s success. Example: 15 Must-Use Words in Your Headline. Surprising. Who doesn’t love a good surprise? Facts. Tools.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [B2B] Building Your Strategic Lead Generation Portfolio
    This B2B Lead Roundtable Blog post features a downloadble PDF on lead generation channels from Brian Carroll’s book, Lead Generation for the Complex Sale. 'Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. Rather, they must leverage a portfolio of channels. hope you find it helpful.
  • VIDYARD  |  MONDAY, OCTOBER 13, 2014
    [B2B] 20 Tweetable Tips from Ignite 2014
    “The top challenge for B2B marketers for the last 5 years is creating compelling and engaging content” (Click to Tweet). 'With so many great content marketers under one roof, it’s hard not to want to share every bit of advice they brought to Ignite this year. Michael Litt presents The Future of the Internet is Television.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [B2B] Great work with Find New Customers client Mintigo yesterday
    contact-form] Filed under: B2B demand generation , Clients , Find New Customers , Management best practices , Remarkable content , sales challenges , Sales knowledge , sales leadership. B2B demand generation Clients Find New Customers Management best practices Remarkable content sales challenges Sales knowledge sales leadership
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [B2B] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    'While many business owners will argue over the fact that social media is better served for B2C companies, B2B companies can still take advantage of these platforms to connect with their customers, as well as take prospective customers and convert them into clients. It should also bring in new leads and possible future connections.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [B2B] Q&A with Ann Handley: Because Every Marketer Writes!
    This is vastly ignored at many B2B companies. 'In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. and author of the new book, “Everybody Writes.” Bonus!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 10, 2014
    [B2B] Stop by The Open Lounge During Dreamforce
    Dreamforce B2B marketing Sales Sales And Marketing Sales Intelligence social selling 'Attending Dreamforce next week? If so, check out everyt […].
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [B2B] Interesting Infographics: 10 Biggest Office Distractions
    'If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. To start off, in an average lifespan, did you know that we spend: 3.66 years eating. years driving. 25 years sleeping.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 9, 2014
    [B2B] How Does B2B Marketing Compare to B2C?
    'This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing?  In specific areas of implementation, like creativity and audience targeting, B2B marketing has specific qualities that may make it easier to implement than projects aimed toward B2C audiences.
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [B2B] The Problem with Account-based Marketing
    And don’t even try to specify B2B vs. B2C! '*This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. There is a problem, however, with the account-based marketing approach. know many folks in the space that do the same as me.
  • THE ROI GUY  |  THURSDAY, OCTOBER 9, 2014
    [B2B] Mind the Value Gap: Driving B2B Sales with Value Messaging, Insights & Justification
    'We just wrapped up a great webcast session with Qvidian about the Value Gap (the divide between buyer''s need for value selling and sales reps product focused approach) what the opportunity is costing most firms, and what you can do about it today. You can view the deck here: [link].
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [B2B] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
    Consumer brands are still generally perceived as being more innovative than B2B brands. Event Marketing b2b Consumer 'Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Based on what they do. Continuously over time.
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [B2B] Creating Targeted B2B Content with Account Based Marketing
    Targeted Content in a B2B World. In the B2B world, targeting your website copy to Susie in sales or Matt in marketing only gets you so far … until you realise that they aren’t the only ones involved in the buying decision. The post Creating Targeted B2B Content with Account Based Marketing appeared first on Vidyard. Okay, phew!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 8, 2014
    [B2B] InsideView Names Top Sales & Marketing Influencers of 2014
    Sales Strategy Social Media for Sales Social Media Tips Social Selling B2B influencers B2B lists influencer lists Influencers marketing influencers sales influencers top 25 top lists top marketers top sales 'Today we’re proud to announce our third annual In […]. Dreamforce Marketing Sales 2.0
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 8, 2014
    [B2B] Next Wednesday is Marketing Day at The Open Lounge
    Dreamforce B2b Marketers b2b marketing d Inbound Marketing marketing Marketing Intelligence Sales And Marketing 'Attending Dreamforce in San Francisco on October 13-16? […].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 8, 2014
    [B2B] How Marketers Can Decipher the Data Deluge
    The data holds huge opportunity for B2B marketers, but many encounter a roadblock when they learn that they need to clean and sort through the deluge of numbers in order to convert the information into valuable insights. Since everything from your car to your thermostat is now connected, data is being created faster than ever.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 8, 2014
    [B2B] 4 Reasons Why AdWords’ Callout Extension Is a No-Brainer
    B2B Online Marketing Blog Search Engine Advertising 'At the beginning of September, Google announced that it was adding another member to its ad extension family in AdWords. The extension is called “ Callouts ” and it adds non-linkable bullet points to any search ad. Callout Extension Overview. Additional Real Estate. Customized Scheduling.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 8, 2014
    [B2B] Are White Papers Dead?
    According to several recent studies from IDG and DemandGen Report, buyers still leverage white papers to help make B2B purchase decisions. 'Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. Your current white papers just don’t have the same impact they once had … but why?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [B2B] Why You Should Measure New and Mature B2B Blogs Differently
    But seriously -- a B2B business blog is a huge time investment. New B2B Blogs: Focus on Traffic and Subscribers (Not Leads). Mature B2B Blogs: Continue Focusing on Traffic, and Add Leads to the Mix. For a more mature B2B blog, lead generation should absolutely be your goal. know, right? Yes, there''s a strategy.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [B2B] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post 3 Ways Brands Can Succeed As Advertising And Technology Evolve appeared first on B2B Marketing Insider. 'Well AdWeek is over.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [B2B] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Billion with Google in 2013. Twitter. Facebook.
  • THE ROI GUY  |  TUESDAY, OCTOBER 7, 2014
    [B2B] New Sales Training Helps Evolve B2B Vendors from Product Pitches to Value Selling
    'Alinean Launches Value Expert™ Sales Training to Help Reps Engage Earlier and Sell More Effectively Today we announced the launch of Value Expert™ Sales Training, an important milestone. Our launch of Value Expert Sales Training provides the skills that reps need to bridge the Value Gap and advance to a more effective value-selling approach.”
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