• B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [B2B] Digital Marketing – What Are The Top Goals And Challenges?
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. And all of us were looking to find out the best way to reach and convert new customers.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [B2B] Three Important Elements of a Powerful A/B Testing Strategy
    'Successful B2B and B2C companies throughout the world are using A/B testing to optimize marketing campaigns and increase conversions. While it may seem like an easy concept to implement, A/B testing often takes time, resources, and a well-thought out strategy in order to reveal meaningful results. Thanks for reading! General
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 29, 2014
    [B2B] Your Feedback is Needed! This Year’s B2B Website Usability Survey
    'Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. First, B2B buyers need pricing and marketing collateral and they expect to qualify their vendors in a straight-forward process. Here it is!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 29, 2014
    [B2B] 5 Tips for Inside Sales Reps When on the Phone with New Prospects
    In B2B inside sales, you will often have to call lists, both warm and cold. Related Sales Conversation Articles: How to Have an Effective Conversation When B2B Teleprospecting. 'Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks. Have a plan of action.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [B2B] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    Lead Scoring b2b 'Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you. But that kind of correlation hardly scratches the surface of what predictive lead scoring can do. How Does Predictive Lead Scoring Work? Register today!
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 29, 2014
    [B2B] 10 Great Marketing Tips from Find New Customers
    To contact Find New Customers, just fill out the form below: [contact-form] Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Email Marketing , Find New Customers , Management best practices , marketing campaigns , Marketing Tips. They loved these tips and for good reason.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [B2B] What Will Future Marketers Learn in School This Year?
    And yesterday we tackled B2C, B2B and what they can learn from each other. 'If you're a CMO, VP, director, manager or anyone in the position to hire new, fresh out of college marketers to your staff, you would want to know what they learned in school, yes? Or least part of what they learned anyway. ” - Eric Bradlow, K.P.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [B2B] How to Create a Content Strategy That Actually Drives Organic Traffic
    The same thing is true in content marketing, whether B2B or B2C. 'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? Let''s get started. Step 1: Create buyer personas. Here''s how. Email.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 29, 2014
    [B2B] This is the week that was: All things inbound
    The findings are interesting – and certainly show the way, at the least the B2B world, is moving. Now we want to bring the benefits of inbound to a wider set of clients – particularly B2B organisations with leaner teams and budgets. Here’s what we dug up. Enjoy. Stat bank of the week. And it wasn’t just a jolly.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 29, 2014
    [B2B] 6 Ideas to Create More Relevant Lead Nurturing Emails
    For example, based on my experience, a decision maker is heavily involved at the very start and the very end of the B2B buying process but leaves the middle of the process up to the influencers. Lead Nurturing B2B business-to-business email Email marketing event personas Segmentation. Customer focus. Connection. Authenticity.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 28, 2014
    [B2B] Does Your Marketing Strategy Align With Your Goals? A Story
    As marketing manager of a B2B software, he''s been under pressure from his CEO to increase sales by the end of the year. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. The way you go about setting goals is all wrong. You may not even be aware of it. Blog posts.
  • INTEGRATED B2B  |  SATURDAY, SEPTEMBER 27, 2014
    [B2B] Think International: B2B marketing and communications event
    They were well attended by B2B marketers and communicators from across corporate Denmark, and ever since the last one in 2011, people have been asking when we would start them up again. The The event is open to anyone in marketing or communications for a medium or large-sized B2B company. The time has come!  .
  • EMAGAZINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [B2B] Which Website Metrics Really Matter? (Webinar)
    'As a B2B marketer, there is so much data available that it can be hard to know exactly what to focus on in order to effectively measure the results of your efforts. Do you really understand your visitor? Do you know which pages are leading to conversions? will be held on Wednesday, October 1st at 12:00 pm CST.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 26, 2014
    [B2B] Interesting Infographics: Blueprint for The Perfect Blog Post
    'It’s 2014 so by now, we know that blogging is required for B2B lead generation. Also, if you blog about B2B, introduce it to us in the comment section below. Blogging frequency impacts customer acquisition – 92% of companies who blog multiple times a day acquire a customer through their blogs. source: Hubspot ).
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [B2B] What Twitter Can Teach us About Marketing Automation Users
    Social Media b2b Consumer 'Author: Amanda Nelson Marketers are always looking to better understand their audience, and to better address their needs — especially when it comes to social marketing. Recently,  RingLead and Stat Social partnered up to take a close look at how marketing automation users engage on Twitter. Want more?
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [B2B] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    Mandates for B2C and B2B Loyalty Programs. Make it Relevant for Both B2C and B2B. B2B loyalty programs are becoming more common, and with good reason. MasterCard addresses B2C and B2B in distinctly different ways. 'Customer loyalty programs are a great way to boost sales and revenue. Why is that? Deliver Clear Value.
  • VIDYARD  |  FRIDAY, SEPTEMBER 26, 2014
    [B2B] Account-Based Marketing: The Key to B2B Success
    In, “Catching the Big Fish with Account-Based Marketing and Content Personalization,” Avanish Sahai, our Chief Product Officer will discuss how B2B marketers can effectively reach their most important targets by integrating account-based marketing principles into their content strategy. Start From The Top of the Funnel. Lead Nurturing.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [B2B] 5 Easy Ways to Ignite Your Customer Service
    B2B companies can give services away for a day. 'What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Then you can slice and dice that information and offer specials or information based on their interests. Surprise them.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [B2B] Three Things to Think About Before You Develop a Vertical Marketing Strategy
    Corporate Executive Board (CEB) reports that the typical B2B buying decision involves more than five buyers as part of a buying committee.  B2B Marketers are no longer selling to individuals; they are selling to groups of people, all of whom have their unique view and biases about a potential purchase.  Let me explain further. 
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 25, 2014
    [B2B] My Team is Behind on our Numbers. We are struggling to catch up.
    B2B demand generation B2B lead generation b2b lead generation companies Business relationships Business Strategy Content marketing Find New Customers lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Automation marketing sales Social Media Social Networks I felt sorry for this sales guy.
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 25, 2014
    [B2B] State of Inbound 2014: The speed read
    That said, the marketing use-case remains the frontrunner, so us B2B marketers must remain hot on inbound’s trail. 'All the best bits from Hubspot''s ''State of Inbound'' report. HubSpot’s annual report for 2014 is here, packed full of insights on the power of inbound. Inbound unlocks ROI and ROI unlocks budget.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 25, 2014
    [B2B] It’s Back to School for B2B Content Marketing!
    Call me crazy, but I think this idea even applies in the world of B2B content marketing. B2B Online Marketing Blog Content Marketing 'I am not a native New Englander. But, with six years of living in the Boston area under my belt, I’ve pretty much become accustomed to the parking lot that is any of the major highways during rush hour.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [B2B] Get Ready for Ad Week – 5 Things You Can’t Miss
    This one should be essential for B2B and consumer marketers alike. Event Marketing b2b Consumer 'Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. Also, Jessica Alba will be there. winning.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 25, 2014
    [B2B] Ad Retargeting 101
    B2B Marketing Advertising 'Every business discipline has its own lexicon. You could make a game out of matching the buzzword to the industry…rightshoring? Reverse fulfillment?) We certainly have our share in marketing, especially in the digital marketing industry, but some are actually useful. Take “ad retargeting.” 2013). 2013).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 25, 2014
    [B2B] Why Ann Handley is the Queen of Content
    B2B and social media Personalities of the social web Video blogs Writing best practices 'Ann Handley is one of the most interesting people I know. She’s an enigma. Which makes her interesting. Ann is undeniably among the social media elite yet down to earth and accessible. She has an enormous social media presence yet is quite private.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [B2B] The 3 Factors That Drive Content Marketing Success
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post The 3 Factors That Drive Content Marketing Success appeared first on B2B Marketing Insider. 'People ask me all the time how I find time to write and share. I You Know I Love My Job!
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 24, 2014
    [B2B] We Crush Our Event ROI at Dreamforce Each Year—Here’s How We Do It!
    Conferences Dreamforce Funnel Marketing Tips and Tricks B2b Events Event Marketing Event Marketing Strategy field marketing ROI salesforce.com 'Attending Dreamforce this October? If so, check out eve […].
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2014
    [B2B] Six great blogs for B2B Marketers
    'In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders.  And there is no dearth of blogs on B2B marketing.  Its’ no wonder—he’s the author of the single best book on B2B marketing, The Marketing Manager’s Handbook , now apparently out of print. Sewell. Do tell!
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 24, 2014
    [B2B] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Now we want to bring the benefits of inbound to a wider set of clients – particularly B2B organisations with leaner teams and budgets. 'woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. Introducing woO Marketing. With this in mind, we’ve established woO , as a new sister company to Earnest.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 24, 2014
    [B2B] 3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness
    all along, but marketers need the right combo of B2B marketing technologies like Vidyard, Pardot, and Invoca to successfully track customer behavior and get the complete data picture that allows them to tie marketing efforts to revenue and make powerful optimizations. They’re watching tons of video:   50 million people in the U.S.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 23, 2014
    [B2B] Data, Information, and Knowledge: Knowledge
    Sales Data Sales Intelligence b2b sales CRM sales knowledge social intelligence 'Note: Today’s guest post is just one in a series provid […]. CRM Intelligence customer intelligence Data Sales 2.0
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [B2B] Social Media Week Chicago: Elements of Word of Mouth Marketing
    Whether you’re to B2B or B2C, every business should focus on being C2C, Fanning says. We thought we’d share the highlights here. Social is the Future Remember when people said social media was for teenagers and nothing lasting would come of it? Well, they were wrong. Obviously. Why is this so important? At the bottom? Try 750 billion. Social.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 23, 2014
    [B2B] 3 Tips For Junior Inside Sales Reps To Command Sales Calls
    Here are three tips I recommend junior b2b inside sales reps make a point to focus on to simplify things out of the gates: 1. 'I think it’s safe to say that nearly everyone in the sales game had humble beginnings. ve found that many sales reps I’ve trained over the years experience call reluctance. You Need To Set The Agenda.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 23, 2014
    [B2B] “Guruji, who was I in my last incarnation?” Sri Ramana Maharshi answered, “Who wants to know?”
    B2B Marketing Marketing Strategy 'A clever and accurate answer to a disciple’s question of the great Hindi sage, and not too distant from a question I ask marketers today. “What are you,” I ask, “in this incarnation? Are you a marketing manager who likes bling or accountability?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [B2B] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    Content Marketing b2b 'Author: Anne Murphy Marketing automation is one of the fastest growing technology segments in business, and analysts predict it will grow to a $4.6 billion industry by 2016. But marketing automation can’t run without content. . Here are six ways to align content marketing and marketing automation: 1. And it works. The 
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 23, 2014
    [B2B] You Only Live Once (But You Have to Be Born Twice)
    In the context of B2B marketing, I consider this strategy immensely useful. With most of us B2B marketers, pre-eminence appears to be the most overlooked quality, and yet, it is to my mind, the most essential. If you enjoyed this post, please click here to receive updates and information about B2B marketing and lead generation.
  • DIRECT RESPONSE COACH  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] Direct mail vs. print advertising
    'Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. For some, it still is. The post Direct mail vs. print advertising appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Print Advertising direct mail print advertising
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    To help further the value that B2B marketers are realizing from strategic video marketing programs, Vidyard will be hosting the Ignite B2B Video Marketing summit on October 1st in San Francisco. Honeywell. Simply having a presence on YouTube is no longer enough. Fiberlink, an IBM Company. It was acquired by IBM in November 2013.
  • PROTEUS B2B MARKETING BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] Food for Thought on Content Marketing ROI
    B2B Blog Postings B2B Marketing content marketing 'What could happen if you united content, advertising, media, consumer engagement and consumer insight with an interdisciplinary content marketing strategy?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    'Artillery B2B Marketing Blog > The Forward Observer Are you worried the well of ideas for your B2B blog will run dry? You’ve launched a blog for your B2B company. Fear not. Here are seven ways to keep the good ideas flowing. Congratulations! Management and the sales team are on board. Woo-hoo! Then panic sets in.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] Save Your Website Navigation With A Card Trick
    B2B Web Strategy Web Design 'It’s finally happened: a day you’ve been dreading. Your site, originally planned and built 5 or so years ago, has grown into an untamable monster. You’ve got 15 items in your top navigation, and each one has 30 sub-pages. At least 10 of those sub-pages actually live under more than one category. We Can Rebuild It.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] B2C, B2B and What They Can Learn From Each Other
    'There is a growing sentiment among many that the tried and true marketing designations of B2C and B2B will essentially go by the wayside as we collectively move toward a more holistic marketing approach (AKA H2H or Human To Human.). What Do You Think A B2B Marketer Can Learn From B2C Or Vice Versa? See below for more details.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. Here are some of the valuable B2B marketing lessons that I learned from Inbound 2014 and FutureM speakers that I hope offer you some inspiration, just as they did for me.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] Why I Bet My Career On Content Marketing
    believe content marketing is no longer a question, but an imperative for every brand – large and small, across every industry, in B2B and for consumer brands as well. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. We ignore 99.9%
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] This is the week that was: #inbound14
    'A round up of the great and good in B2B marketing. Nothing to do with B2B. This was the week in which it was all bagpipes and tartan wherever you turn, a week in which #inbound14 was a top global trend on twitter and a week packed full of useful gems. Like these: Marketing trend of the week. Read the article. Take a look. Have a read.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] 27 surprising facts about salespeople who are Social Selling
    For salespeople, especially in B2B industries, its purpose is to establish relevance to prospects rather than interrupt their daily lives with cold calls and sales pitches. 82% of B2B decision makers think sales reps are unprepared (source: SiriusDecisions ). Social selling is not hard selling. In fact, it’s the opposite.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] Direct Viewers to Your Website: 4 Ways to Optimize Your B2B YouTube Channel
    'With more than 1 billion unique visitors each month , it’s no wonder YouTube is one of the top video distribution sites, but with all that traffic going directly to YouTube how can your B2B company use your channel and draw valuable prospects back to your website? Link to your social channels. Make use of CTA overlays.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] You Better Dance With Them What Brung Ya
    Good examples in B2B would be Xerox and Ricoh spinning up IT support services to offset declining printer and copier sales. Branding Getting & Losing Business Stupid Ideas B2B marketing bizmarketer brand adjacency branding Elizabeth Williams Festival of Likes linkedin 'Is it time already for Apple’s Festival of Likes?
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [B2B] 5 Ways to Deal with Change for Successful Marketing
    The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change. 'Tweet As marketers, we deal with a lot of change. We need to navigate toward creating more content, generating more leads and achieving more results. Even Even our customer buying process has changed.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
    Engagement in B2B Marketing. B2B marketers: “Show us where the money went and the impact on. social media outlets B2B marketers should be utilizing, and ultimately. 68% Percentage of B2B marketers that rank “measuring the return on. nuances of a B2B Sales Cycle? ? Third-Party Influencers Nuances of a B2B sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • NETLINE B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [B2B] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 20, 2014
    [B2B] Good stuff happening at Find New Customers!
    contact-form] Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business Marketing Association , Demand Generation , Find New Customers , Florida , Management best practices , Marketing , Marketing ROI. This is BIG news for Tampa. To contact Jeff, just fill out the form below.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 19, 2014
    [B2B] 5 Symptoms That Mean Your Marketing Needs a Check-Up
    Related Stories Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition Why Google+ Is Even More Relevant to Content Marketers Best Practices and Tools for Retargeting Campaigns in the B2B Space. It’s nothing to call an ambulance over, but it’s troubling nonetheless. The same thing happens with your marketing.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [B2B] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    And please note that the nicest company in B2B marketing today, Find New Customers , has NEVER sued a client, which at least one other demand generation agency has. 'The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida. What can the BMA do for you?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [B2B] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    And please note that the nicest company in B2B marketing today, Find New Customers , has NEVER sued a client, which at least one other demand generation agency has. 'The Business Marketing Association will soon be opening a Chapter in Tampa Bay, Florida. This represents the first BMA chapter in Florida. What can the BMA do for you?
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 19, 2014
    [B2B] Interesting Infographics: How C-Suite Leaders Spend Every Minute of the Day
    From a B2B demand generation perspective, how does this, if any, change the way you strategize communication and marketing to business leaders? 'If you are a C-Suite level executive or your clients are executives, I think you will find this infographic both useful and interesting. love that strategizing is included in results.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 19, 2014
    [B2B] Welcome to the New Sales Process: How to Let Content Do the Selling
    And for both B2B and B2C industries, content is holding their hands through the process. '"Pushy" isn’t the first word you want prospects to associate with your profession, but it’s a term that’s plagued the sales industry for years -- and for good reason. The ABCs (always be closing) were your guiding principles.
  • EARNEST ABOUT B2B  |  THURSDAY, SEPTEMBER 18, 2014
    [B2B] "In Inbound Marketing, metrics matter" HubSpot Inbound 2014 - Thursday 18th September
    B2B Inbound2014 '"The internet hasn''t simplified anything. It''s made everything much more complicated". This was what Martha Stewart told us in her keynote that opened the final day of HubSpot''s Inbound 2014 conference. agree with her. It is complicated. Brand Martha seems to be fit and strong despite this. Drawing to a close.
  • FATHOM  |  THURSDAY, SEPTEMBER 18, 2014
    [B2B] 3 Takeaways for B2B Marketers from Content Marketing World
    went with the intention to soak up as much knowledge as I could about B2B content marketing , and I definitely accomplished that mission. After pouring through the notes I took during the B2B track sessions I attended, I noticed some common themes. Even B2B buyers have emotions that drive their purchasing decisions.
  • CRIMSON MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [B2B] Peter Isaacson, CMO of Demandbase: Why You Have a Bad Relationship with Sales—and What to Do About It [Podcast]
    That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. But this is just one of several change management problems that B2B Marketing professionals face in this emerging “Golden Age” of marketing technology.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [B2B] 9 Reasons Your Emails Get Rejected
    Email Marketing b2b Consumer 'Author: Jared Flamm It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round. As with dating, a lot can go right in an email. But (also like dating) a lot can go wron g. Don’t waste it.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 18, 2014
    [B2B] 3 Lessons for marketers from the Ray Rice affair
    If you have a sleepy B2B business, maybe you won’t end up on CNN when your VP of Supply Chain Management abuses some poor victim on video, but you might end up on YouTube in front of all of your customers. 'By now, the free world has become privy to the awful video of Ray Rice ‘s lowest moment, when he leveled his then-fiancee.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 18, 2014
    [B2B] In Content Marketing, every word matters. Thus Buyer Personas matter!
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Buyer Personas , Content marketing , Demand Generation , Find New Customers. B2B demand generation B2B lead generation Buyer Personas Content marketing Demand Generation Find New Customers Thanks so much, Adele.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 18, 2014
    [B2B] Your sales lead just got promoted. What should you do?
    Sales Intelligence Sales Strategy Social Selling Tips and Tricks B2B b2b sales CRM customer 2.0 'Anytime a sales lead has an interesting moment, it’s an […]. CRM Intelligence customer intelligence Customer Success outbound prospecting prospect outreach Prospecting Relationship Management Sales 2.0 Enterprise 2.0
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] "The state of Inbound" - HubSpot Inbound 2014, Wednesday 17th Sepember
    B2B Brand Strategy Inbound2014 'Wedneday morning''s keynote was preceded by 2 surprises (to me, at least). The first was an energy-packed performance by art-house (content aficionado) rockers OkGo, the second was a mini-keynote by David Meerman-Scott. Fear of bucking trends and fear of doing something different. Conscientious.
  • PROTEUS B2B MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] What Does Kevin Spacey Know About Content Marketing?
    B2B Branding B2B Marketing branding Kevin Spacey marketing Story telling 'Actually, more than you might think! ll admit, I went in thinking, “nice high-profile [.].
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    In early 2014, Sungard AS hired B2B demand generation agency Spear Marketing Group to audit their current lead nurturing programs and to recommend improvements, with two main objectives: • Increase the rate at which new leads and existing prospects convert to Marketing Qualified Leads (MQLs). Spear is a Marketo agency partner.)
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
    This applies to many facets of life these days, but particularly for B2B sales and marketing professionals. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. We’re such an impatient lot. We expect new/cold lists to generate results right away. They face The Dip and move on.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] How Should I Segment My Database?
    Marketing Automation b2b Consumer 'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel. How will you segment your database, and which capabilities will you need? Company size.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] 65 Experts Chime In On How To Stay Motivated To Write
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post 65 Experts Chime In On How To Stay Motivated To Write appeared first on B2B Marketing Insider. 'One of the biggest questions I get is how do you find the time  to write?
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September
    Marketing B2B CMO Inbound2014 HubSpot 'Day 2 of HubSpot''s Inbound event started with an impressive keynote speech from Simon Sinek. Sinek attempted to demonstrate the principles of good leadership by comparing different business scenarios with the human body''s chemical reactions. His point being that "Business is human".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] Does Content Marketing Really Have a Confidence Problem?
    'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago.
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] Marketing fights Sales – and everyone wins!
    'What’s the purpose of B2B marketing? Branding b2b marketing b2b sales Ask the question of any attentive marketing student and they’re likely to reel off a description that somewhere, somehow, involves increasing demand for the company’s products. Needless to say, it was an interesting exercise. If you do, let’s hear ‘em!
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] How to Use B2B Marketing to Propel Rapid Sales Growth
    Naturally, as a former CMO of, and current service provider to, high-growth B2B companies, this subject is very important to me. The best way to act quickly while minimizing risks is to work with B2B marketers (internal or external) who have a strong batting average with demand generation in your specific industry.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. B2B Online Marketing Blog Mobile Marketing mobile marketing responsive web design Larger Screens.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    in the B2B industry to make your message more effective. To learn more about generating and tracking phone leads from LinkedIn and other social networks, download the free guide, “ B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads.” How is this any different from Google? higher CTR compared to ads.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] My 4-Step Process to Marketing Research for Content Creation
    If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. That’s why B2B content with statistics in headlines often perform better. Many B2B companies producing content on a regular basis simply don’t have time to produce their own facts and figures.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] Marketing without buyer personas is like taking a roadtrip without a map
    Filed under: B2B demand generation , B2B lead generation , Buyer Personas. B2B demand generation B2B lead generation Buyer Personas 'That tweet came from a marketing company called Moveo and they are so right. moveo 3:06pm via Hootsuite. “It’s not enough to know who you’re targeting. What do you think?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] Marketing Your Multi-Product (or Multi-Division) Brand
    Lead Scoring b2b Consumer 'Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. Prioritize Your Products.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    It’s the narrow mindset of “we have always done it like this” and “how do we know that change will be beneficial” that needs to be eliminated if we are to see radical changes in demand generation and B2B marketing. Take the B2B Lead Generation DIRT Track — D isrupt, I nnovate, R ejuvenate, T arget       . Dalai Lama XIV. Pablo Picasso.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] 10 Things B2Bs Should be Doing on Twitter
    'Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. B2B Marketing Social Media Marketing My customers don’t use Twitter.” Twitter is for consumer brands.” Twitter is for teenagers.” Excuses. ve heard them all. The truth is, Twitter is an excellent addition to your marketing mix. Engage with your audience.
  • B2BMARKETINGSMARTS  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] SEO Mistakes B2B Marketers Must Avoid
    'I’m pleased to welcome guest blogger Brad Shorr to share his insight on one of today’s most important B2B marketing topics — SEO. “SEO campaign,” a phrase […] SEO Mistakes B2B Marketers Must Avoid is a post from: B2BMarketingSmarts. B2B Lead Generation keywords Lead Generation SEO traffic
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] Why Content is the New Sales Call
    No longer are we in the days of consumers (B2B or B2C) picking up the phone or calling in their trusted advisor to gain more insights or information on what we are looking for. For those less familiar with the Zero Moment of Truth (ZMOT), it can best be defined as “the invisible moment by which a consumer makes a decision about a brand.”
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] Is Content Marketing A Sustainable Marketing Strategy?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. 'Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] How to Win at B2B Video Marketing
    Many B2B organizations are unlocking the power of video with an integrated, goal-driven approach to video strategy. How to Win at B2B Video Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. video b2b Align Video Marketing with Your Funnel. Think : Entertain & Entice.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    'Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. In other words, inbound is the superset of quality content and other ''magnetic'' tactics. ". About one half were HubSpot users. Tweet this!
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] Professors Share Observations on the State of B2B Marketing
    'I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. What are your observations with respect to the nuances of the B2B and B2C marketing disciplines?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] Three implications for Big Data and your marketing department
    Related Stories 10 things you need to know NOW about OmniChannel Marketing 3 Steps to Building a Better B2B Target Account List Would you erase yourself from Google search results? 'Walking through the airport, it seems that half of the wall advertisements are for companies selling consulting services to get our arms around Big Data.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] How Data Science Is Transforming Sales and Marketing
    B2B Applications for Predictive Analytics. Data science is radically changing B2B marketing and sales. 'What in the world is data science?  And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] The Most Important B2B Marketing Metrics for CEOs
    d love to get your input on what you believe are the most important B2B marketing metrics for CEOs. B2B Marketing: How accounts payable company’s new process increased Marketing’s contribution to revenue 1,300% [MarketingSherpa B2B Marketing case study]. On the pipeline? On revenue? Employee total compensation.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 12, 2014
    [B2B] This is the week that was: Pixels of Furry
    'The weekly round up of the great and good in B2B Marketing. We are pleased to welcome back ‘This is the week that was’ - our weekly round-up of the good, the bad and the not so ugly in the world of b2b marketing. 1/3 of b2b buyers still attend them and over 1/5 of b2b marketing budget is spent on them. Enjoy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 12, 2014
    [B2B] 3 Significant Trends Impacting Marketing Leaders Now
    Today’s marketer, whether B2B or B2C, need to harness those customer actions, preferences, their inferences, their likes, their dislikes, and channel it into effective marketing. Check out highlights from the interview below, and listen to the full conversation here (form required). Check out the podcast here (form required).
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 12, 2014
    [B2B] In the Content Marketing Kingdom, Third-Party Experts Rule
    Smart B2B Marketers Look for External Experts. B2B marketers should take a page out of the B2C playbook, and actively seek out such experts. suggest more and more B2B marketing leaders look for top experts. 'This blog has a new premium template. What do you think of it? In the Content Marketing Kingdom, Third Party Experts Rule.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 12, 2014
    [B2B] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
    You’ve said that most B2B companies are doing channel marketing, but they may refer to it differently. 'Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. JAY :  Thank you, Atri.
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