• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] 10 Tips for Creating an Effective B2B Landing Page
    Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] How to Effectively Use E-mail Marketing to Increase ROI
    recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Today's internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • NETLINE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [B2B] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [B2B] Why The Most Effective B2B Marketing Tactic May Surprise You
    'With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [B2B] The Importance of Marketing Specialization
    At last, Find New Customers is now on the Sales Lead Management Association website with all the other B2B marketing companies. 'Jeffrey L. This is about people who specialize in marketing and while I do have a degree in Marketing from the University of Notre Dame. It’s about time for us to be featured there. Joe Pulizzi. ”).
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [B2B] So You Are Changing Your Name – Learn What to Do Digitally.
    B2B / Technology Content Marketing Digital Marketing Manufacturing Marketing Automation / Email Online Advertising / SEM / Display Online PR / Link-Building Social Media Web Design & Development What is oftentimes overlooked, though, is how do you let the digital world know you changed your name? Whoo-hoo!!! You are done. Email.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [B2B] How to Extend the Life of Your Content
    Related Stories 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy Top 5 Marketing Initiatives for Accounting & Financial Services Firms 3 Steps to Repurpose Your Content in B2B Content Marketing. View the video to discover how to extend the life of your content in order to earn the most ROI. Content Marketing
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [B2B] The Year of Engagement and Empowerment: TFM&A 2015 Highlights
    Event Marketing b2b Consumer 'Author: Raymond Coppinger What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? So, I’d like to share some of the key highlights and takeaways: Mind your Tone (of Voice).
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [B2B] The Word Of The Year Is a #Hashtag
    B2B Marketing Lead Generation Social Media Marketing hashtag social media social media for business social media marketing Twitter Its website describes its membership as including “academics and amateurs, professors and students, professionals and dilettantes, teachers and writers, undergraduates and graduates.”. The takeaway? and Topsy.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [B2B] The Power of B2B Lead Nurturing
    Ogden ( @fearlesscomp ) is the President of the B2B lead generation  company  Find New Customers. 'As many as 9 out of 10 visitors to your website are not ready to buy, but most of them will. eventually and I want to educate you on this important marketing topic of lead nurturing. Lead Scoring ). This is a story about Jeffrey L. Jeffrey L.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [B2B] Email Marketing: Spending and Automation on the Rise
    Without much difficulty, B2B marketers can discover a lot about their customers, website visitors and prospects. 'Email marketing has long been a favorite tactic for business-to-business marketers, and it looks like that isn’t going to change anytime soon. In fact, the latest data suggests that email is more popular than ever among marketers.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [B2B] Tim’s Pithy Party: Homepage Sliders
    B2B Web Strategy Web Design 'We’ve got a new blog series! . Meet Tim Croteau, a Web Project Manager for eMagine. He’s also a musician, pop culture fiend and  very prone to ranting bluntly throughout the day. So without further ado, welcome to the party -  Tim’s Pithy Party ! It totally should, but it doesn''t. Seriously.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [B2B] Could Event Marketing Be Your B2B Golden Ticket?
    In fact, according to a study released by InsideSales.com in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness. Below are some of the ways that event marketing can help your B2B company grow. B2B Online Marketing Blog Brand Management Provides Expertise.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [B2B] How to Use LinkedIn for Business Development
    Remember, in B2B sales there are usually multiple people who influence the buying decision. 'In professional services marketing, it’s likely that at one time or another, many of your clients discovered your firm through face-to-face networking. The importance of networking has not gone away. On LinkedIn? Social Media
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [B2B] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    Engagement Marketing Infographic b2b Consumer 'Author: Mike Moeller Over the last few weeks we’ve been sharing insights from the results of a global survey conducted by The Economist Intelligence Unit (EIU) that explores the future of marketing. SMB marketers are preparing for and expecting a lot more revenue responsibility.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [B2B] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    'While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. There are LinkedIn successes – and then you have people like Lewis Howes , who started a seven-figure business by leveraging LinkedIn in multiple ways. What’s wrong? Why aren’t you getting results? Pick the Right Groups.
  • EARNEST ABOUT B2B  |  THURSDAY, FEBRUARY 26, 2015
    [B2B] The night the claustrophobic giant pangolins earned their freedom: collaboration in B2B marketing
    Hey, sometimes B2B marketing feels like being awkwardly locked in a tiny, airless room with some people you’ve been forced together with, unable to escape unless you find the answers to a series of complex conundrums with aggressive deadlines. '“Trapped, like a trap in a trap.” – Dorothy Parker. You know it is, we’ve all been there.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 25, 2015
    [B2B] Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?
    It only applies in B2B and considered-purchase B2C relationships where actual salespeople are involved in the buying process. 'Trends are signposts of the future: they point to where we’re headed. m beginning to suspect the much-cited trend of marketing playing a larger role deeper into the sales funnel has reached a similar peak.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [B2B] Big Data and B2B Marketing
    It isn’t just retailers who are figuring out how to combine big data and marketing, but also B2B companies. When a B2B company isn’t satisfied with its digital marketing mix, big data can be the key to turning things around. B2B Marketing Ideas Database Marketing Big Data Marketing marketing big data
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [B2B] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    'We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. Author information. Neal Schaffer. Neal Schaffer. Shouldn’t Your Business? LinkedIn
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [B2B] Marketer’s Guide to Blending Search and Display
    'KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” For business to business (B2B) marketers, it is critical to ensure that they use their valuable time and resources most efficiently. iProspect ).
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [B2B] 3 Ways to Be Your Customers’ BFF
    Marketing Automation b2b Consumer 'Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. It’s about putting yourself in the shoes of your customers, and having the empathy for your customers. Being able to do this makes writing and sending those emails easier.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [B2B] Does Marketing Get No Respect?
    appeared first on B2B Marketing Insider. 'How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Yes Promotion was one.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [B2B] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    Fortunately for me, Twitter best practices suggest that you should write clearly, completely, and avoid text-type abbreviations like LOL or YOLO, especially for B2B audiences. Twitter Basics for B2B Marketers appeared first on Marketing Action Blog - Act-On. 'Are you spending time on Twitter? don’t mean reading everyone else’s posts.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 24, 2015
    [B2B] Top 10 Reasons NOT to talk to Find New Customers
    'The B2B lead generation consultancy, Find New Customers is not for everyone. The fun guy Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. BtoB Marketing b2b marketing BtoB marketing Find New Cuatomers lead-generation This is the story of Jeffrey L. Thank you, David Letterman!).
  • THE POINT  |  TUESDAY, FEBRUARY 24, 2015
    [B2B] Failing at Paid Search? Maybe You’re Just Measuring It Wrong.
    'The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. Most B2B marketers only measure clicks and cost per click for the reasons stated above. It’s easy to see why. Your search campaign should measure: 1. And so on.
  • TYPE A COMMUNICATIONS  |  TUESDAY, FEBRUARY 24, 2015
    [B2B] How Emerson Made Science Sexy with Storytelling
    'February 23, 2015 One of my favorite quotes from marketing icons about B2B marketing is that it doesn’t mean “boring-to-boring.” B2B Marketing Brand Storytelling Content Strategy content marketing Emerson Hank Green Kathy Button Bell And, while logically we know that doesn’t have to be. read more.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [B2B] Marketers Will Define Company Strategy
    Engagement Marketing b2b Consumer 'Author: Sanjay Dholakia We’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming. Last week, we explored the changing attitudes towards customer engagement. Marketers Will Earn a Position on the Starting Line. Why is this happening?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [B2B] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    'A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [B2B] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    Related Stories New Research Report: Referral Marketing for Professional Services Firms 5 Lead Generating B2B Website Trends The Road to Revenue, Part 4: How to Start Marketing your Expertise. Below are four key tools to get started with lead nurture drip email campaigns. CRM software is used to support these processes. Lead Generation
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [B2B] Upside Down on Marketing Priorities
    'Regalix Research recently published their State of B2B Marketing 2015 report.  The report detailed the budgets, priorities, digital and offline channels and the content preferences of B2B marketers. Measurement, analysis and optimization are the job of any B2B marketer who is involved in Demand Generation.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 24, 2015
    [B2B] The 4 Stages of the B2B Lead Generation Lifecycle
    In my opinion, it requires going back to the basic 4 stages of a B2B lead generation lifecycle. How often do you examine your B2B lead generation cycle to find the gaps and define the right strategy to fill them? The post The 4 Stages of the B2B Lead Generation Lifecycle appeared first on LEADership. So what’s the solution?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [B2B] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    'Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. The study surveyed 750 midsize B2B organizations with the goal of understanding the rapidly evolving role of marketing in supporting the customer lifecycle. B2B Marketing is Changing. Agency B2B Marketing CRM
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [B2B] Shape the B2B Barometer
    'The B2B Barometer has been a consistent feature of the B2B landscape since 2009.  The B2B Barometer was designed as a ‘state of the nation’ study.  To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook?
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [B2B] Quick Tips for Conquering the B2B Inside Sales Training Gap
    'What’s Causing the B2B Inside Sales Training Problem? Due to the benefits of inside sales, the B2B sales model is changing. It turns out that the inside sales person is a unique individual, especially when it comes to B2B sales. Why is training such a hot issue? This trend is expected to continue. Solving the Training Problem.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [B2B] What Social Media Can and Can’t Do by @davekerpen
    My nickname is Fearless Competitor and that is the blog of the b2b lead generation company Find New Customers  led by Jeffrey L. Ogden  (I never played for the Dolphins like the name Jeff Ogden, so I switched.) and we have lots of great free marketing content for you over there and we welcome your visit. Dave Kerpen of Likeable Local.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 23, 2015
    [B2B] A/B Testing: How adding a second CTA increased clickthrough 291%
    To answer that question and more for one B2B SaaS nonprofit, Jon Powell, Senior Executive Research and Development Manager, MECLABS Institute, worked with Shari Tishman, Director of Engagement, and Lauren Wagner, Senior Manager of Engagement, both of VolunteerMatch. You don’t want to alienate one group while speaking to the other. Control.
  • B2B LEAD BLOG  |  MONDAY, FEBRUARY 23, 2015
    [B2B] Campaign Best Practices – and budgeting by marketing campaign type
    B2B Lead Generation B2B Marketing Ideas CMO Corner Marketing Tips 'Some great advice from guest blogger Mike Nierengarten at Obility. Enjoy! Marketing campaigns perform differently, but far too many marketers treat every campaign the same. Marketers can slice and dice campaigns in dozens of different ways and should be using […].
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [B2B] How to Beat Larger Competitors at B2B Marketing and Sales
    The same is true in B2B marketing. This is true in both B2C and B2B. Regardless of the market you operate in, I hope these ideas show you how to consistently beat your larger competitors in B2B marketing and sales. Competitors B2B Marketing Marketing and Sales This is equally true in smaller market segments.
  • THE ROI GUY  |  MONDAY, FEBRUARY 23, 2015
    [B2B] Can Your Sales Reps Handle these Four Key Buying Objections?
    This is true even in B2B deals, as everyone gets focused on the one drawback, especially price, so you have to take the buyer back to everything they are getting for the investment – where the drawback, the price and requested discount, is so insignificant compared to the great value they are going to get. They want to buy, but want proof.
  • KEO MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [B2B] Benefits of Linking AdWords and Analytics
    We suspect most business-to-business (B2B) marketers have been using Google Analytics for a long time now. 'AdWords and Analytics, both among the most popular services offered by Google, can each be valuable tools for marketers. Taken separately, they have their own individual strengths and potential payoffs. Auto-tag your ads.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [B2B] 7 Ways to Get Better Results from Your B2B eNewsletter
    Marketing Implementation b2b email marketing plans results ROI strategy 'You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. Set clear objectives for your eLetter. What do you want to accomplish with your eLetter?
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 23, 2015
    [B2B] Why WordPress Is The Secret Ingredient To Your Success
    'Over and over again I hear our B2B clients and others tell us they want to use a CMS provider for their website that is not only powerful but also easy to use. The best part: it’s SEO friendly and integrates with other necessary tools for B2B’s like CRMs such as Salesforce, Marketo, Eloqua, and SugarCRM. B2B Web Strategy Web Design
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [B2B] 15 B2B case studies show how content marketing drives ROI
    Content marketing is more important to B2B businesses. Here are 15 B2B case studies. They show how content marketing drives ROI with B2B businesses who: Know their audience. Do these case studies convince you of the value for content marketing for B2B businesses? Who is succeeding and why? million. million.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [B2B] Demystify & Define Your Marketing Strategy
    Engagement Marketing b2b Consumer 'Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. This is a strategic question.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [B2B] Personas Are Great (Except When They Suck)
    The post Personas Are Great (Except When They Suck) appeared first on B2B Marketing Insider. 'I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. Except when they suck! .
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 23, 2015
    [B2B] This is the week that was: Apps, hacks and content marketing advice
    Here’s an overview of all things B2B Marketing that have made us sit up straight, c**k a Roger Moore-esque eyebrow and take note in the last 7 days: App of the week: Team communication platform, Slack , creates a Facebook -style forum tool for projects within companies. B2B Marketing Content marketing Well worth a watch here: [link].
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [B2B] To Everything Spin, Spin, Spin
    If you have been dismissing Pinterest as the land of crochet patterns and photos of soup, this post by Michael Semer might change your mind about its B2B possibilities. . Books ad agency B2B marketing bizmarketer book review branding Elizabeth Williams linkedin social media It’s okay, it’s even healthy to p**s some people off.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [B2B] Get Started with Video Marketing: DIY
    If you make an engaging video, you’re increasing the odds that a B2B prospect will be informed of your product or service offering, thereby increasing the likelihood of purchase intent and, ultimately, conversion. All this works in your favor; B2B purchases usually evoke stronger emotions than B2C, because the risks are usually higher.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [B2B] Color My World: How Color Affects Conversion Rates
    If you’re looking for more tips on optimizing performance, check out our eBook: The New Marketing Metrics for B2B. B2B Marketing Demand & Lead Generation Email Marketing Forms & Landing Pages Lead Generation Marketing Automation A/B test A/B testing color conversions design testing Design Matters. Red vs. Green. The result?
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 21, 2015
    [B2B] Some facts about Jeff Ogden
    It’s still free for you to download and it is one of the very best on B2B demand generation, and thought it was written some time ago, the words are true today. 'This Saturday I want to share a few facts you may not have known about Jeff Ogden of Find New Customers. This is a story all about Jeff Ogden , a short recap of my life. Adios.
  • EXPERIENCE MARKETING INSIGHTS  |  FRIDAY, FEBRUARY 20, 2015
    [B2B] Fierce CMO: Study: B2B Marketers Should Boost Social Efforts at Events
    'FierceCMO shares insights from our research on social media marketing for events
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [B2B] How I Work with Jeff Ogden of Find New Customers
    Periodically moving forward we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. 'Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions. Thank you, Matt. I’ll have to start these too. link].
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [B2B] Understand Your Target Market: 3 Steps to Creating Customer Personas
    When interviewing or surveying customers, your questions will obviously vary depending on your industry (retail vs. service-based, or B2B). 'Your product or service is intended for a particular group of people, right? You may have a grasp on your customers, but how well do actually know them? How do you create customer personas? Location.
  • BEYOND  |  FRIDAY, FEBRUARY 20, 2015
    [B2B] LinkedIn LinkedOut: new B2B ad network launched
    This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising 'LinkedIn announced yesterday that it’s launching a new display advertising network.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [B2B] Is the CMO becoming the Chief Collaboration Officer?
    Here are some stats to show the results of improved marketing collaboration: B2B organizations with tightly aligned sales and marketing operations achieved 24% faster 3-year revenue growth, and 27% faster 3-year profit growth. B2B Marketing Social Business CMO collaboration marketing The builders of the brand. The generators of leads.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [B2B] Customer Engagement And It’s Importance
    B2B companies could host networking events and get to know them better. 'Customer engagement is one thing I am passionate about. A lot of companies don’t quite realise the importance of customer engagement and therefore lose out on a lot of leads. Today I’m going to talk to you about why you should start engaging and how to do it.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 19, 2015
    [B2B] Boost Engagement With These Visual Marketing Ideas
    They are actually preferred for many B2B buyers, as 39% identified they share infographics on their social media. Video is also a great way to connect with your audience and show them the human side of your business, a huge advantage for B2B marketers in 2015. B2B Web Strategy Content Development Engagement Inspire With Images.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 19, 2015
    [B2B] Who Should You Talk To? (in Buyer Personas)
    Jw [contact-form] Filed under: B2B demand generation , BtoB Marketing , Buyer Personas , Content marketing. B2B demand generation BtoB Marketing Buyer Personas Content marketing Why do Buyer Personas matter? Congratulations to @hubspot who created a Buyer Persona Template in PowerPoint. Thanks for waving the flag, Hubspot.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [B2B] Display Ads Can Serve Multiple Goals
    That’s why B2B marketers should create separate versions of their ads specifically designed with the particular motivations and priorities of those different groups in kind. The B2B buying cycle tends to be more extended and move slower than that of the consumer sector.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [B2B] Copywriting Lessons From Companies Doing It Right
    For the B2B Marketers: Intel. If you’re a CMO of a B2B brand, you’re probably sitting back trying to wrap your head around the idea of “business as publisher.” It’s a stark departure from the typical B2B cliche of “We have to just show the product image!” 'The written word’s been getting written off lately. Red Bull knows this.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [B2B] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    'When most firms begin creating a new B2B content marketing strategy , they focus on written content. Begin refining your B2B content marketing strategy with visuals and download our free guide, The Content Marketing Guide for Professional Services. Not only that, but the brain processes imagery 60,000 times more quickly than text.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [B2B] 5 Super Simple Ways to Show Your Readers You Understand Them
    In the B2B marketing space, however, subject matter can sometimes be pretty obscure (especially to those of us coming from a marketing/communications/PR background!). The example below shows results for the keyword “b2b marketing.” Yeah, I don’t either ). What are all those tabs open on your screen?” she asked during one such check-in.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [B2B] B2B Events in 2015 – Where to Go and How to Learn
    Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 5) B2B Marketing Events to Watch in 2015. Interesting and unique in that it focuses on B2B content marketing strategy. Smart analysts talking B2B with marketing and sales leaders from across the world.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [B2B] It’s All About Engagement in the Next Era of Marketing
    Engagement Marketing b2b Consumer 'Author: Sanjay Dholakia When we first started this series on the next era of marketing, we brought you the marketing pundit point of view through conversations with visionaries like Seth Godin and Aditya Joshi , but only recently did I discuss your opinions on the future of marketing. Were they engaged?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [B2B] Social Selling 101 – 3 Social Technologies To Get You Started
    B2B Marketing Lead Generation Marketing Automation Social Media Marketing marketing technology social social marketing social media social media for business Social Media Influence social networking social selling technology 'People often ask me which technologies I use to run my day to day social marketing. They are all easy to use.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 18, 2015
    [B2B] Managing Pros and Cons of Outsourcing Content
    recent survey has shown that many B2B marketers are struggling to make an impact with their content marketing. 'In an ideal world, a marketing department would be able to provide all the content required to create a successful, lead-generating content marketing strategy. The net result? Pro : “It’s out of my hands!”
  • CRIMSON MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [B2B] Why Digital Marketing Is The Link To B2B Buyers
    '“B2B buyers in the U.S are spending more of their time and corporate budgets online than ever:” 68% of B2B buyers purchase goods online, compared to 57% last year. “The Internet has intervened in the traditional B2B purchase process. The post Why Digital Marketing Is The Link To B2B Buyers appeared first on.
  • LEADERSHIP  |  WEDNESDAY, FEBRUARY 18, 2015
    [B2B] Sneak Preview: “30-Day Demand Generation Detox Diet”
    Not just in B2B marketing. If you want to instil discipline and make tangible enhancements to your B2B lead generation and demand generation efforts, you need to take on a serious diet—one that cleanses, detoxifies and rejuvenates your process and systems to deliver the best results. Not just in the world of business. Why “30-Day”?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [B2B] [Infographic] Nurture Your Leads with Narrative 
    Infographic Lead Nurturing b2b 'Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. good story.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [B2B] Seven Expert Google Analytics Guides
    'You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth ,  though a popular one). The science fiction thriller Lucy delves into one writer’s imagining of what human beings may be capable of if we were somehow able to use 20%, or 50%, or more of that capability.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 18, 2015
    [B2B] Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results
    For most B2B companies, there are gaps and disconnects between and among those teams. This means missed opportunities – and lost revenue – for most B2B companies. Are B2B companies missing opportunities to drive more satisfying, more profitable relationships – for both the buyer and the seller? What is the Real Meaning of CRM?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [B2B] Marketo and Facebook—Delivering The Right Message at The Right Time
    Engagement Marketing Social Media b2b Consumer 'Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. But how?
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [B2B] Infographics are great for Content Marketing
    'Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Filed under: B2B demand generation , b2b lead generation companies , Chief Content Officer.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [B2B] Content Marketing Personalization: Build Relationships At Scale
    The post Content Marketing Personalization: Build Relationships At Scale appeared first on B2B Marketing Insider. 'I know you’re wondering “what the heck is content marketing personalization?” ” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. Ads we hate.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [B2B] 7 Best Practices for Website Copywriting
    Related Stories Understanding Your B2B Website: 10 Key Terms to Know How Responsive Design Improves Marketing for Accountants How to Balance Design and Functionality on Your Architecture Firm’s Website. 'People read words differently online than they do when reading printed materials. As web users, why do we do this? Use bullet points.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [B2B] 20 Truths I’ve Learned as a Content Marketer
    'B2B and B2C marketers alike are more commonly implementing strategies and increasing budgets devoted to content marketing than ever before. Many B2B leads stay in the pipeline for quite some time, presenting content marketers with an opportunity to continuously educate and build credibility. Source ). This brings us to my next point.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 17, 2015
    [B2B] 5 Prospecting Strategies for Obtaining Sales Context
    The first way your B2B sales development team can obtain useful information is to initiate a conversation that will last beyond the introduction. Sales Prospecting Call Strategy B2B Sales Success 'Sales Context is an important part of any conversation, as it directly correlates to the potential of a sale. Maintain an open dialogue.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [B2B] Google Indexing Tweets: What Does It Mean For Your B2B
    Same reason B2B’s care about being indexed in Google. B2B Web Strategy SEO Social Media Twitter 'In case you haven’t heard, on February 4 th 2015 Bloomberg broke the news that Google and Twitter were striking up a deal to further expand the amount of tweets indexed in search, by almost all. The Details. Why Partner? SEO Implications.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, FEBRUARY 17, 2015
    [B2B] Why We Need to Shut Up and Let Our Customers Buy Something
    That’s when the Corporate Executive Board announced that B2B buyers were getting through almost 60% of the process without contacting a sales rep. Just the other day, my friend Lisa Shepherd was suggesting on LinkedIn   “…that B2B buyers are now self-nurturing and… sales needs help from marketing to enter the sales conversation earlier”.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [B2B] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    But what about B2B marketers? According to  a study from MarketingProfs , 87% of B2B marketers are using social media platforms to promote their content marketing. In the eBook, Jamie provides six valuable tips that can help B2B marketers use social media to turn followers into loyal paying customers. Look at it this way.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 16, 2015
    [B2B] The 5 Insights that help put the rules to work for you
    Please note that this is the blog of Find New Customers , the most likeable company in B2B marketing today. J [contact-form] Filed under: B2B demand generation , BtoB Marketing , Content marketing. B2B demand generation BtoB Marketing Content marketing Buyer Personas Content Marketing Thank you, Adele! “Go to hell.”
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [B2B] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    The Content Marketing Institute’s 2015 Reports show that 69% of B2C and 70% of B2B marketers are creating more content this year than last year. 'The content marketing struggle is real; every marketer knows the difficulty of serving up the right content to the right audience at the right time. Step 1: Know Your Promotion Options.
  • BEYOND  |  MONDAY, FEBRUARY 16, 2015
    [B2B] Star influencers: whose opinions matter most to B2B buyers?
    'In space, they say, no one can hear you scream. It can feel a bit like that for content marketers too – projecting content into the vastness of the web can be like shouting into the void
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [B2B] eMagine’s Employee Spotlight: Allie Viau
    B2B Web Strategy 'We’re back with our second feature of our Employee Spotlight series where we ask our employees what their life is like inside and outside eMagine. We want to give you the ability to hear a little more personal side from employees in varying roles at our company, not just what you read from their blog posts. see below).
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [B2B] Top 3 Media Buying Mistakes B2B Marketers Make
    He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among others). thought it was great insight for B2B marketers looking to work with publishers for the first time (and a healthy reminder for many of us).
<< 1 2 3 ... 172 173 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...