• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
    Engagement in B2B Marketing. B2B marketers: “Show us where the money went and the impact on. social media outlets B2B marketers should be utilizing, and ultimately. 68% Percentage of B2B marketers that rank “measuring the return on. nuances of a B2B Sales Cycle? In a B2B sales cycle, information. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] The Ultimate Guide to Building a Content Marketing Team
    Eighty-six percent of B2B marketers surveyed for Content Marketing Institute’s. online, such as “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends —. 1 PLAYER. PLAYER THE ULTIMATE GUIDE TO. Editor-in-Chief: Nicole Karlis, Content Manager Contributing Editor: J.D. Introduction. by J.D. Peterson 1 Chapter ONE. The First Step?
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    for enterprise B2B and B2C. Creating Ideal. Customers Personalize Every Experience to Increase. Engagement, Advocacy, and Revenue Oracle Marketing Cloud CMOs face a major dilemma: While 75% of CEOs want marketing to become more. ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate. The content being served.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Marketing Automation Simplified
    that the number of B2B organizations using marketing. estimates that B2B contacts become obsolete because of people changing jobs and companies at a rate of. B2B marketers a thorough understanding of their target buyers. Marketing Automation. 10 The Role of Trigger-Based Marketing. Offer Timely & Relevant Communication. Using a.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    Just as consumers now search and buy online, B2B purchasing in an. Executive Summary Compare reading buyer’s Digital Body Language to the traditional B2B transaction, a function dominated by. cycle for B2B products and services has moved online, the evolution of the web is enabling easy access to. It can be challenging for B2B.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Grande Guide to Lead Scoring
    In a study of 10 B2B organizations using lead. B2B Lead Generation Blog: Brian Carroll’s blog. focused on B2B lead generation, sales leads, and marketing for the complex sale. The B2B Lead Blog: Delivers real-world, practical. B2B sales and marketing tips to help you capture. Grande Guide to. series. FIGURE 1.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Grande Guide to B2B Blogging
    B2B Blogging What Is a Grande Guide? topic—in this case, B2B Blogging—with a minimal. strategy of B2B blogging. must-read, go-to blog for all kinds of marketers— especially B2B marketers. B2B blogging, and how your business can use blogs to. GRANDE GUIDE B2B BLOGGING 2 WWW.ELOQUA.COM/GRANDE. B2B Blogging?
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] The Demand Gen Pro's Cookbook
    has worked in B2B for 15 years. if her love of B2B dishes and. of B2B marketing experience. DocuSign used Twitter to load its B2B funnel with high-quality leads that were easy to reach. THE DEMAND GEN PRO’S. COOKBOOK Tasty Tips From Marketing’s. Master Chefs INTRODUCTION THERE ARE MANY COOKS IN THE KITCHEN. delight.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    1Frictionless B2B Creating a smoother customer journey in a world of. pretty much the same thing as it relates to a cross-channel B2B marketing experience – a smoother ride for your. Rest assured, the experience is in fact broken and it is broken whether you fall on the B2C or B2B side of the aisle. marketing potholes. Smooth.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] The Ultimate Guide: Getting started with Social Selling
    Source: DemandGen 2013 B2B. 1,500 B2B Decision Makers and. Research shows the average B2B opportunity. The Ultimate Guide: Getting Started. with Social Selling INTRODUCTION Digital disruption has revolutionized. the sales and marketing landscape. In the traditional model, marketing tells a targeted group. what to want. They’re.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] How to Create Personas for your B2B Content Marketing Strategy
  • THIRD AND TWO B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. acquisition. association.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] How B2B Marketers Can Drive More Pipeline With Personalized Video
    The Guide to More Pipeline with Personalized Video
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] The B2B Digital Marketing Playbook
    As the gatekeeper of digital channels, you work across many campaigns, initiatives, and teams to deliver a consistent buyer experience that drives results. But to support the big picture, digital marketers need visibility across the entire content lifecycle
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] How to Increase Your Content's Discoverability eBook
    60-70% of B2B content sits unused, collecting dust in the depths of your blog or resource centre. How can you improve your content’s performance when no one can find your content in the first place
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] B2B Content Marketing Shouldn't Hurt
    Content marketing is tough. But it doesn't have to hurt
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] How to Design Compelling B2B Content Experiences
    When you break it down, it’s not content that converts visitors, that compels them to opt-in to your marketing
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] How to Build a Content Library for the B2B Buying Process
    Today, most executive purchase decisions are made online--before the prospect even interacts with a Sales rep
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] The Essentials of B2B Marketing – Summer 2015 Kit
    Download this kit to learn everything you need to know about B2B Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] How to Accelerate the Growth of Your B2B Blog
    Write. Publish. Share. Repeat. If only growing a business blog was that simple
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] B2B E-Commerce Playbook and Resource Guide
    The needs of B2B buyers are changing rapidly. As consumers, they expect a highly personalized and responsive shopping experience when they engage with retailers on the Web, via mobile browsers, or offline, in physical stores
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] B2B Lead Generation Report 2015
    Are you up to speed on the top trends in B2B lead generation? Download this new report to discover the challenges and priorities of more than 600 of your marketing peers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] How Healthy Is Your B2B Marketing Data?
    Gain insight into your customer info to develop a stronger marketing data management plan
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle
    Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] 10 Tips for Creating an Effective B2B Landing Page
    Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] How to Effectively Use E-mail Marketing to Increase ROI
    recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Today's internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • BIZIBLE  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] How Pricing Affects Marketing Strategy for B2B SaaS Companies
    As ABM continues to be a hot topic in B2B marketing, many marketers are unsure if they’re using the right strategy and tactics for their business. These marketing activities are often tremendously under-valued because many B2B marketers use a first touch attribution model or a lead creation touch model. Are they in the $10/month range?
  • AMPLIFINITY  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] I had 5 awesome C-level sales meetings in one week. Here’s the secret to how I got them.
    Demand Generation b2b Insights B2B Referral Marketing B2B Referral Program demand generation Referral automation software SaaS SalesforceIt was a great week. I had 5 quality C-level meetings with potential new customers and partners for Amplifinity in the short week before a holiday. Awesome. Care to further the discussion?
  • VIDYARD  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] Wild Animals Inventing Flying Umbrellas? Yep, Slack’s New Video is Whack
    15 Experts Spill Their Greatest B2B Video Production Advice. The other day, Slack’s latest and (dare I say?) most incredible video came to my attention. There are no words … just check it out: This was actually a TV spot and it is just so … out there! just … it’s just … ah, amazing! We’ll get to the bloopers in a bit. Get the Guide.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] Client Newsletters: Do They Belong in Your B2B Marketing Mix?
    Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. However, for certain B2B industries, a little more curation is needed, hence why the client newsletter continues to be a mainstay strategy for email marketing.
  • KAON  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] The Three Most Important B2B Marketing Questions for 2016
    Filed under: CEO Corner Tagged: 2016 , 2016 trends , B2B , B2B Marketing Trends , business value , Buyers journey , customer experiences , Kaon , Kaon ADN , Kaon Interactive. CEO Corner 2016 2016 trends B2B B2B Marketing Trends business value Buyers journey customer experiences Kaon Kaon ADN Kaon Interactive
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] The Key to Building Long-Term Relationships with your Leads
    Email Marketing b2bAuthor: Jessica Edmondson Marketing is like being in a relationship. But don’t be discouraged by this, because single channel marketing is a thing of the past. Insight is no longer an option, but a necessity when trying to generate and nurture leads to fruition. Whirlwind Romance. Successful relationships are about trust.
  • B2B IDEAS @ WORK  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] 4 Reasons That You Need B2B Marketing Automation
    The post 4 Reasons That You Need B2B Marketing Automation appeared first on MLT Creative. You’re in the midst of designing a killer new website with updated branding and the cool slider thingies on the home page. In all this exciting hustle and bustle, […]. Ideas@Work Blog
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] Valentine’s Day Cards for Marketers [Free Download]
    Modern Marketing b2b ConsumerAuthor: Elaine Ip Whether you love or hate Valentine’s Day, there’s no denying that this weekend, people around the world will be celebrating with their loved ones. And marketers—we can’t help it—we’ve fallen for you. The ones with the cartoons on them and a sweet (or silly) little message?
  • SALESFUSION  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] How to Create a Love Affair Between Sales and Marketing
    B2B organizations with tightly aligned sales and marketing operations achieve 24% faster three-year revenue growth and 27% faster three-year profit growth (according to SiriusDecisions ). The relationship between sales and marketing can best be described as symbiotic. However, there is a lot to be gained from sales and marketing alignment.
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
    Mainly for B2B). Mainly for B2B). We've all been through it. You know, the moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite. the phone rings. May I speak to Aaahnooom Hahsahn?"
  • ACT-ON  |  THURSDAY, FEBRUARY 11, 2016
    [B2B] Why Customer Experience is the Hot New Thing in Marketing
    In Sherry Lamoreaux’s post, The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale , she quotes a CEB/Motista study that shows how people are willing to pay a higher price when they see personal value in their purchase. “The customer experience is the next competitive battleground.”. Competition in business is fierce. Or a lot.
  • EMEDIA  |  WEDNESDAY, FEBRUARY 10, 2016
    [B2B] 4 Smarter Ways to Edit Your B2B Content
    These tips will make your editing process faster and smoother. Editing is an often overlooked but vital part of content marketing. Learn how to do it effectively. Content White Papers Blog Blog Post Editing Homepage Resources
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [B2B] 5 Mobile Insights That Will Change How You Market to Millennials
    She began her career as a marketing copywriter and has since gained experience in SEM and content strategy for both B2C and B2B organizations. Everywhere you go, millennials are looking down at their phones. The grocery store, the bus, and don’t get me started on the movies. What are their views on privacy? consumers. Mobile Marketing
  • CAPTORA  |  WEDNESDAY, FEBRUARY 10, 2016
    [B2B] [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago
    Shortly after, I was contacted by the VP of Marketing for a company called Genius – a marketing automation platform which then launched me into my career in B2B SaaS demand gen. We all want to surround ourselves with great people that will help us accomplish our goals, but in the world of business that can be much easier said than done.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 10, 2016
    [B2B] [Infographic] When the Cat’s Away, the Mice Will Optimize Their Paid Ad Campaigns Using Marketing Attribution
    As a content marketer, when I stepped into a B2B environment educated by marketing attribution , it was like the cat was perpetually out to lunch. Aside from being an insightful conversation altogether, the details she shared supplied a new picture of the impact attribution can have on top-of-funnel B2B marketing activities.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 10, 2016
    [B2B] Does Marketing Own the Voice of the Customer?
    ” As it turns out, however, in the various organizations in which I have worked (all B2B), this does not seem to be unequivocally the case. When I was first learning about marketing, I was told, “Marketing owns the voice of the customer.” Figure 1: Metrics Used to Define CCPD Leaders and Followers.
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 10, 2016
    [B2B] Five Often-Overlooked Reasons Senior Executives Should Use Social Media
    B2B LinkedIn marketing Social Media social networks Tips linkedin Medium Twitter“I don’t have time to build my LinkedIn profile. already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? Sound familiar? hear these objections all the time when speaking to top executives about social media.
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [B2B] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    Reporting live from sunny, chilly Waltham, MA where 50+ B2B marketers sit rapt as SiriusDecisions Research Directors Pat McAnally and Christina McKeon walk through the challenges, goals, and best practices of operationalizing buyer personas. Top Challenges Related to Buyer Personas. The Role and Importance of Personas. What Can We Do?
  • ION INTERACTIVE  |  WEDNESDAY, FEBRUARY 10, 2016
    [B2B] Heading to Content2Conversion? Explore Scottsdale with ion interactive
    So while we will be learning everything there is to know about the latest industry trends and tactics from the smartest people in B2B during the day, we can’t wait to see what Scottsdale has to offer after-hours. We’re so excited to be sponsoring and attending Content2Conversion this year. How could we possibly ask for more?! Outdoors.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [B2B] What Marketers Can Learn from Super Bowl 50
    So no matter what you are marketing, whether it’s cell phones, soda, toothpaste, or even B2B software, it’s important to keep these three tips in mind when engaging with your audience. Modern Marketing b2b ConsumerAnd as a marketer, participating in the Super Bowl can be your dream come true or your worst nightmare.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 10, 2016
    [B2B] #SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
    If you’re a B2B vendor new to social – listen closely to the criticism others get; it may prove constructive in the long run. If you’re anything like the 111.9 It’s also an approach that saw enormous returns this year: Esurance’s Twitter-only sweepstakes , for instance, generated 2.92 billion media impressions overall. As I said. Egregious.
  • BIZIBLE  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads
    In a survey of 370 B2B marketers, we asked how many leads a month they generate and which attribution model they use. Statistical models in sports and marketing attribution have a lot in common. Both are technologies that improve forecast accuracy. What Cost Per Lead Measures. To ignore this would be to optimize for hits and not wins.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    From our research study with over 150 B2B organizations, we identified some habits of high-performing organizations, the ones who have it figured out. But getting to a state of persona nirvana is easier said than done. Related reading: Why Personas Fail. Here are 17 things the top performers do really well.  Core attributes. 1.
  • VIDYARD  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] What B2B Marketers Can Learn from Super Bowl 50 Ads
    Peyton Manning is truly an inspiration to us all, but B2B marketers can also learn quite a bit from the minutes that happened between gameplay – here are some of our favorite Super Bowl ads from this year, and how you can apply their amazingness to your next video marketing campaign: Doritos: User Generated Content At Its Best.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] B2B Video Marketing Done Right
    How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? Categories of B2B video, with examples: Branding and Corporate Awareness. MarketingProfs: B2B Marketing Forum. B2B video is a gold mine of opportunity. The word these days is content. Informative. Series.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] The Preferred Methods of Social Sharing by CMOs
    Today, however, it's another installment of the CMO Social Stat of the month, courtesy of Oracle Marketing Cloud and Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. CMO Corner
  • B2B IDEAS @ WORK  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] The 9 Best Free WordPress Plugins for B2B Websites
    The post The 9 Best Free WordPress Plugins for B2B Websites appeared first on MLT Creative. Ideas@Work Blog B2B WebsitesOne of the benefits of having a WordPress site is the seemingly endless supply of helpful plugins that WordPress offers. Using the right plugins can make your website much more effective. This post […].
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] AEC Website Design Trends - The New Normal
    While AEC has not embraced illustrations the way B2C or B2B sites have, we do see an increase in the use of infographics or simple diagrams to help convey key messages. Your B2B website should be one of your firm's greatest assets. Many AEC industry leaders are working with websites that are 4–5 years old. Trend #1: Imagery.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] 4 Elements that drive B2B direct marketing results
    If you’re an experienced B2B direct marketer, this is probably not for you. The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far. Do You Know the Basics? 1-10, 11-25, etc.)
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] Improving Customer Relationships with Marketing Automation
    Best Practices Marketing Automation Revenue Generation Blog B2B RelationshipsWith all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers. Improving Content. This is important for several reasons.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] What to expect when you’re expecting #MarTech next month
    We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. Siri anyone?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] 45 Phenomenal Email and Mobile Marketing Stats
    Email remains the most effective digital marketing tool for both B2B and B2C marketers. It’s also the most effective digital tactic in B2B marketing, with nearly a third of B2B marketers saying it has the biggest impact on revenue. B2B mobile marketing growing but still small. And 72% of U.S. Enjoy! billion by 2019.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [B2B] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    What I want to talk with you about is why brand consistency matters to B2B companies, whether you’re a Do-It-Yourself marketer at a small manufacturing company, the creative director of an agency, or the CMO at any size company. Why brand personality matters for B2B companies. That’s a great story. That works to a point. Book club.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [B2B] The Importance of Marketing Automation
    B2B Marketing Zone Marketing Tips Marketing Automation Marketing Automation SoftwareThe Importance of Marketing Automation. The purpose of a marketing automation platform is to streamline sales and marketing organizations by replacing time-wasting procedures with automated solutions. This is precisely what marketing automation refers to.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Why Marketers Shouldn’t Let Bureaucracy Stop Them From Implementing Call Tracking
    B2B Marketing Zone Marketing Tips Call Tracking Call Tracking NumbersWhy Marketers Shouldn’t Let Bureaucracy Stop Them From Implementing Call Tracking. Loathe it or believe in it, corporate bureaucracies are unavoidable. It’s a major decision, yes, but it shouldn’t take YEARS to put into action. Typical Bureaucratic Failure.
  • BIZIBLE  |  MONDAY, FEBRUARY 8, 2016
    [B2B] The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
    The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying. Competition is fierce in the B2B space, so it’s crucial that you actively nurture your leads during this time, keeping your company at the forefront of their considerations as they progress down the purchasing path.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Top 5 Marketing Skills
    ”  When 57% of the buying research happens before they contact you (Source: B2B’s Digital Evolution ), digital marketing will ensure that potential customers find your company during the buying process through banner ads, remarketing, SEO, PPC and more. Photo credit: by Will Lion via flickr: [link].
  • CINTELL  |  MONDAY, FEBRUARY 8, 2016
    [B2B] A Framework for Optimizing Personas
    71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Guest post from Samantha Stone, Founder of the Marketing Advisory Network. The framework has four stages. You can find the complete framework here.
  • THE ROI GUY  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Follow Your Heart to Content Marketing Success
    Alinean B2b marketing CMO content marketing Dan Sixsmith IDC Pisello SiriusDecisions The Economist GroupBy Dan Sixsmith & Tom Pisello Promotional Content simply doesn't work. With 71% of buyers disconnecting because of product centric content, what are marketers to do? They need Help--not a sales pitch.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 8, 2016
    [B2B] Time to abandon spray-and-pray lead generation
    B2B publishing houses have long relied upon their subscriber lists for the generation. B2B Marketing Digital Marketing Internet Marketing Marketing Automation Social Media Marketing Traditional Marketing account-based marketing dan mcdade Demandbase Engagio lead generation Predictive analyticsNinety-nine percent. Quality time.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [B2B] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. Thus, social traffic is something that B2B marketers need to get right.  Social Media b2bBut what do you do with these leads? The trick is, your social marketing should ensure  this happens. So, why not you? The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [B2B] The uncomfortable state of content marketing metrics
    Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations actually went down (from 38 percent in 2015 to 30 percent in 2016). This is not good. And the worst may be yet to come. It sucked. No idea.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [B2B] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    It’s a very logical response to the growing number of people involved in making a B2B buying decision. By 2015, SiriusDecisions reported that over 90% of B2B marketers believe that an account-based marketing strategy is a must-have; it also noted that only 20% of companies had actually implemented a strategy for longer than a year.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 7, 2016
    [B2B] Marketing attribution systems: a quick look at the options
    But algorithmic methods need a lot of data, so B2B marketers often use fractional methods as a more practical alternative. It's no accident that the only B2B specialist listed here, Bizible, is the only company that uses a fractional method. I’ve seen a lot of attribution vendors recently. Or not. Sometimes random is just random.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, FEBRUARY 6, 2016
    [B2B] What Type of Marketing Cry-Baby are You?
    B2B Marketing Marketing Strategy Uncategorized #PRfirms Adult Cry-Baby B2B marketing Marketing Cry-Babies marketing strategy PR strategy professional development professional services marketingAs my kids started to whine, I would sing: “The babies on the bus go wah, wah, wah. Wah, wah, wah…wah, wah, wah. All through the town.”.
  • BIZIBLE  |  FRIDAY, FEBRUARY 5, 2016
    [B2B] When Do Marketers Decide To Implement Marketing Attribution? What The Data Tells Us
    This data is from our State of Pipeline Marketing report , a survey of approximately 370 marketers, mostly in B2B. One of the biggest reasons marketing attribution models are so important for marketers in B2B, is the complex and lengthy sales cycle. When do marketers start investing in marketing attribution? When is the right time?
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [B2B] 3 Tips for Embarking on an Account-Based Selling Program
    Account-Based Marketing Best Practices from the Industry B2B Insights B2B Sales Insights Outbound Sales Sales Effectiveness Sales Intelligence sales strategies Sales Success Sales TipsIf you’ve been keeping up with our blog, you might have seen the TOPO case study about Cloudera’s Account-Based Selling (ABS) approach. Be The Expert.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [B2B] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    Mobile Marketing b2b ConsumerAuthor: Koustubha Deshpande These are exciting times in the mobile app industry. Marketers have never had such an abundance of data and insights available to them–mountains of information to help support strategy and deliver success. What does this mean, and why is it important? What is a 360-degree view?
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 5, 2016
    [B2B] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    For marketers who want to start thinking differently, I encourage you to attend in-person B2B events in 2016. Although B2B events may draw vastly different numbers of attendees (I’ve been to events with 30 people and events with 5,000+ people), one thing is usually true­—there are people from all walks of life and at every career level.
  • SALES ENGINE  |  FRIDAY, FEBRUARY 5, 2016
    [B2B] How many leads do you actually need from marketing?
    Since it’s become more difficult for sales people to get in front of prospects, many B2B companies are relying heavily on content marketing to supply top-of-the-funnel leads that can be converted into closed business. But how do they know if those marketing efforts are having impact on the bottom line? Marketing Metrics and Data
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [B2B] 14 Content Marketing Tools to Help Your Business Grow
    Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Guest post by Joan Guilbert. Content engagement, budget, and variety are also commonly mentioned among those top challenges. Buffer. Yoast. MailChimp. PRWeb. Tweriod. Bundlr. Trello. IFTTT. Pocket.
  • ACTIVEDEMAND  |  THURSDAY, FEBRUARY 4, 2016
    [B2B] Call Tracking in 2016: What You Need to Know
    B2B Marketing Zone Marketing Tips Call Tracking Call Tracking NumbersCall Tracking in 2016: What You Need to Know. Call tracking software attributes inbound phone calls to their sources. But what should you know as a digital marketer heading into 2016? And what are some buying considerations for call tracking software? What does this mean?
  • BIZIBLE  |  THURSDAY, FEBRUARY 4, 2016
    [B2B] 9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
    Marketing is usually the department raving over the prodigious effectiveness of B2B marketing attribution. Its multi-touch capabilities that track campaigns and buyers journeys from beginning to end are all the rage in the B2B marketing space. multi-touch B2B attribution program compiles all of its data in one system -- the CRM.
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 4, 2016
    [B2B] Sales Analytics: The Path to Better, Faster Forecasting
    Hence the rise of sales analytics solutions in the business-to-business (B2B) arena, which, according to research published in Sales Effectiveness 2015: How in the World Are We Going to Hit Our Number? , are now deployed by a majority (56%) of Best-in-Class companies, and even 42% of under-performing firms. Is This Forecast Current?
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