• CONTENTLY  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] The Content Marketing Brand Management Checklist
    Chances are a B2B pharmaceutical company will shy away from first-person narratives to maintain a level of industry authority. Brand management is a little bit like dental hygiene: Those who avoid it are going to end up with big problems that easily could’ve been avoided. — Kimberly Betsill (@kimmybetsill) January 5, 2017.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
    Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] The B2B Demand Gen Marketing Playbook
    To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] A Content Formula for Complex B2B Organizations
    Content Marketing is essential for anyone who wants continued success and growth
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • NETLINE B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] Increase Your B2B Content Marketing ROI
    As a B2B marketer, content marketing ROI starts with YOUR content, but typically includes a handoff to another department all together (Sales) to run the second leg of the race, with rock star follow through.  The post Increase Your B2B Content Marketing ROI appeared first on B2B Marketing Blog. Holy smokes that’s a long time.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] Survey: Improving Data Quality is a Critical Objective of Marketing Data Strategy
    Poor Data Quality Impacts B2B Lead Generation. Another study from Integrate found 40 percent of leads generated from B2B marketers have poor data quality. B2B Marketing News Industry NewsThese data strategy objectives are also critical challenges for many marketers.
  • THE POINT  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] The Demise of the White Paper is Greatly Exaggerated
    Aaron Dun wrote a great article last month for CMSWire in which he detailed strategies that he believes B2B Marketers need to adopt to stay current in “a highly digital, connected world.” If you can say anything about marketers, it’s that we love obituaries. Yes, we love to declare things dead. Inbound Marketing? The MQL? Lead Funnels?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] How Marketers Should Think About Customer Marketing in the Engagement Economy
    Although it’s on a larger scale, the same paradigm applies to the B2B world, too, where an organization can switch out cloud-based applications with minimal long-term commitment. Engagement Marketing b2b ConsumerThis is because the Engagement Economy is rife with business models where the cost for the customer to switch is low.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] 5 Monthly PPC Check-Ups to Keep an Account in Shape
    B2B Online Marketing Blog Search Engine Advertising search advertisingMuch like we regularly go to the doctor to stay healthy, the key to PPC success is making sure to regularly check that all areas of an account are running as smooth as possible. Let’s take a look: Search Query Check-Up. Competition Check-Up. Budget Allocation Check-Up.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] Your Content Strategy Needs a Villain
    If your B2B company offers a software that solves a customer problem, your tale could easily have all the classic elements: a villain, hapless victims, and a hero in the form of your software solution. Imagine Dorothy skipping down the yellow brick road without worrying about a wicked witch. Imagine Luke Skywalker with no father-figure angst.
  • KAPOST  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] Making Your Marketing Goals a Reality: The Right Content for the Right Context at Scale
    SiriusDecisions’ “Calculating the True Cost of Content” explains how the average B2B marketer is spending about half of their time creating content. Marketers recognize the great challenge of their time is to deliver the right content to the right customer at the right time. What are you waiting for? Dive in below! sales, blog). APAC).
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] The 14 Best Personal Productivity Tools
    Sample review:  “As a B2B business owner, you’ve probably noticed that a lot of your time is unaccounted for. With Toggle, you can track your time by client and project both on your desktop and on your mobile device. ” — B2B PR Sense Blog. B2B PR Sense Blog. So how can you get at least some of that time back? 201 Digital.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [B2B] The Silent Marketing Roadblock – Choice
    For example, let’s say your B2B company just started a blog, and currently it has very few social shares. B2B purchases aren’t ice cream, but the fear of making the wrong decision is still great – and arguably the stakes are much higher. Do you think that decision-making fatigue affects B2B marketing? But why? Were they better?
  • B2B LEAD BLOG  |  MONDAY, FEBRUARY 27, 2017
    [B2B] The Role Big Data Marketing Plays in Customer Case Studies
    Business-to-business (B2B) customers love customer case studies. They love the detail these studies provide. They love the research, investigative approaches, and the ways companies position their product as the solution of choice. Big Data Marketing
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [B2B] Organic vs paid social media: 12 myths vs realities
    According to the  Clutch  study, 86% of B2B and B2C marketers use both paid and organic social media. Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis. Which one to use?
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 27, 2017
    [B2B] 3 Ways Artificial Intelligence Is Transforming B2B Marketing
    For B2B marketing executives, that time frame is daunting. By using AI in your B2B marketing campaigns, you can achieve all those ends and more. AI can help any B2B marketer through the onboarding process or set up a database of lapsed customers, for example. The year is 2020. You come home late after a night out.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2017
    [B2B] How Digital Connectivity Impacts Marketing Teams
    Professional Development b2b ConsumerAuthor: Nina Brakel-Schutt In a 21st-century buzzword tournament, “connect” would make the finals. It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m losing connectivity.”. Can we connect these software platforms?”.
  • ACT-ON  |  MONDAY, FEBRUARY 27, 2017
    [B2B] What is Brand Marketing?
    Musto’s brand team at Act-On is typical for a mid-sized B2B company. There is a lot of confusion around brand. It’s one of those words widely used but unevenly understood. Is it just a logo, color palette and picking a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? And can it be measured?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 27, 2017
    [B2B] Lead Nurturing’s Biggest Challenges
    Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn.
  • BIZIBLE  |  FRIDAY, FEBRUARY 24, 2017
    [B2B] Measuring the Customer Journey from Leads to Revenue
    Attracting high quality leads at the top of the funnel, that turn into closed deals at the bottom of the funnel is the ultimate goal for every B2B company. But how do you get there? Attracting New Visitors. To execute a successful top of the funnel (TOFU) campaign, marketers must first seek to understand the buyer’s needs. Conclusion.
  • CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [B2B] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    B2B Tech Brands ad-tech Amazon facebook Google MarTechIn ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. Via Stratechery. Hey Google.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2017
    [B2B] 3 Ways Marketing Automation Changed My Life
    Marketing Automation b2b ConsumerAuthor: Mike Madden Many of us can look back to a single moment in our careers and say, “That’s when it all changed.” Maybe it’s when you got that big promotion or when the right mentor came in and developed you into the marketer you are today. Think about it. Yes, at this point, I had no patience left.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [B2B] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Marketing Strategy Sales Anthony Bergs b2b sales processes lead nurturing sales strategyGuest post by Anthony Bergs. Customers are the heart and soul of any business. To survive in the long run, companies need to have a sound customer acquisition and service strategy. Image credit: The Blue Diamond Gallery. Lack of Focus. Following the Herd.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [B2B] Interactive Content Can’t Be a One-off: A Tale From the Trenches
    Even in my pre-SnapApp days, I knew interactive content was a great idea for B2B marketing. When all was said and done, the entire project took about three months from concept to live assessment – practically centuries in the B2B marketing world. My point exactly. Getting Interactive Off the Ground. Success… Sort of. What went wrong?
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [B2B] Back to Basics: How to Write an Effective Business Blog
    Remember that whether you’re writing a B2C or B2B blog, it’s still people who are reading it. Below is a straightforward formula for blog post structure that works well whether your audience is B2B or B2C. Content Marketing Digital Marketing b2b blog blog blog content blogging business blog marketing blogsthey ask. Maybe.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [B2B] Top Webinars You Should Watch For Marketing Success in 2017
    So, to help forward-thinking marketers start their year on the right foot, I’ve compiled our top webinars that can help you navigate the ever-changing B2B landscape. Webinar – Facebook B2B Advertising: How to Reach Your Target Audience on the #1 Social Channel. TechRadar TM : B2B Marketing Technologies, August 2016, Forrester.
  • BIZIBLE  |  THURSDAY, FEBRUARY 23, 2017
    [B2B] Matrix of 31 Marketing Funnel Metrics [Infographic]
    Marketing funnel metrics are always at the forefront of a B2B marketer’s mind. For more information about advanced, B2B marketing attribution , take a look at this ebook to see how it works We’re constantly looking at conversion rates, cost data, social shares, open rates, and click-throughs -- just to name a few. click to enlarge).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 23, 2017
    [B2B] Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.
    The Oracle Marketing Cloud has grown from a single B2B Marketing Automation Platform into a cohesive set of modular, but integrated best in class solutions, made to empower marketers of all stripes. That has changed significantly in the past few years for a few reasons. The Oracle Marketing Cloud has thrived in this environment. Product New
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [B2B] How to Craft a Successful Content Marketing Strategy
    B2B Online Marketing Blog Content Marketing content marketing content marketing strategy content marketing tipsI just got back from taking my first kid-free vacation after having a baby nearly four years ago. Upon my return, I got to thinking about this feeling of freedom.  How can you make the most of your so-called blank slate? Authors.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [B2B] Five levers of relevance for digital authors
    This is where stories are very valuable, especially in B2B content marketing, where you are demonstrating that your product is not mere hype or vaporware. In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” ” Several people have asked me what this means.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [B2B] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    Every organization will prefer different channels, but organic search should always be a priority: 71% of B2B decision-makers begin their journey with a general web search. Google recently experienced 91% growth, over two years, in B2B researchers using mobile search throughout the entire path  (not just the initial stages).
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 23, 2017
    [B2B] Has B2B ecommerce come of age? Maybe.
    The 2016 Intershop Ecommerce report makes the claim that “B2B E-Commerce Comes of Age”. If you market B2B ecommerce systems and solutions this report is a must read for the following reasons: The report was based on surveying B2B decision makers who, for the most part, have an online channel to sell and support their customers.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 23, 2017
    [B2B] High-Growth B2B Companies Do 4 Things to Manage Marketing Performance
    The post High-Growth B2B Companies Do 4 Things to Manage Marketing Performance appeared first on Marketing Insider Group. Marketing Strategy Allocadia B2B Marketing Blog ROI StrategyHow do you manage the performance of marketing?
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [B2B] How Marketing Automation Technology Makes Businesses Smarter
    Traditional segmentation naively assumes that, say, all technology buyers in B2B companies with more than 5,000 employees act alike and can be related to in the same manner. Editors Note: This post originally appeared in The Business Debate. . Webster’s Dictionary. That no longer works in today’s world.
  • DISCOVERORG  |  WEDNESDAY, FEBRUARY 22, 2017
    [B2B] [VIDEO] How to Structure a Successful Sales Team
    Outbound Selling Sale Operations Sales Development Sales Leadership & Management Sales Strategies Video B2B Insights B2B Sales B2B Sales Insights Sales Effectiveness sales strategies Sales SuccessDoes this problem sound familiar? Watch the Video Below: How to Avoid the Problem. Specialization. Mid-market Team.
  • NETLINE B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [B2B] 2017 Content Summit: How Buying Committee Research Impacts Your Lead Generation Strategy
    The 2017 Content Summit is a 5-day virtual conference, dedicated to sharing the most effective B2B content marketing strategies and lead generation tactics. Each session from this summit was delivered by B2B marketing executives and thought leaders. Million Content Downloads Tells Us. You can watch the full session here.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 22, 2017
    [B2B] What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?
    Adaptive analytics is a new term for most B2B marketers. interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. What are some applications of adaptive analytics for B2B marketers? What is adaptive analytics? Should the sales team reach out?
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [B2B] Why Agencies Should be Using Custom Facebook Audiences
    B2B Marketing Zone Marketing Tips ActiveDEMAND Agency Marketing ActiveDEMAND Call Tracking ActiveDEMAND Marketing Automation ActiveDEMAND Small Business Marketer Facebook Custom Audience Marketing Automation SoftwareCustom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. At a glance, these include: Focused Targeting.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [B2B] Go Where Your Customers Are – Wise Words from Sweta Patel
    What types of programs resonate best with B2B audiences? feel like a lot of companies think that reviews are more of a B2C play, but if we really look at the purchase path and the intent of a buyer, B2C or B2B, we are seeing that they are making decisions based on what they find and read online. It’s a bit nebulous.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [B2B] The crisis of message credibility and impact on brands
    Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of acrimony and distrust among family and friends. major contributor to this divisiveness is the growth of “falsehoods” communicated in the news, especially on social media. Words do matter.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 22, 2017
    [B2B] Make the Shift from Automation to Engagement Marketing
    In fact, many decisions for both B2B and B2C products are made long before interacting with a human being. Applying this concept to B2B marketing is just as important as consumer marketing for major purchases. Engagement Marketing b2b ConsumerAuthor: Patrick Groover The shift towards ubiquitous marketing is a living reality.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 22, 2017
    [B2B] 5 Ways to Drive the Success of Influencer Relations
    In addition to this, influencer relations is popular in both the B2B and B2C space amongst all kinds of brands in varying industries- therefore, there is not a one size fits all model in which brands can implement and expect a 100 % guaranteed success or your money back scenario. Lack of program management or measurement. TIP #1. TIP #2.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [B2B] How to Get More Leads From Social Media
    What’s more, in 2013, only 11% of B2B marketers said social was their most effective lead generation tactic. So now that we’re armed with all these big improvements, which tactics are B2B marketers actually employing on social media? And B2B audiences are on LinkedIn, right? But the engagement winner for B2B is …. Really?
  • SPIRALYTICS   |  TUESDAY, FEBRUARY 21, 2017
    [B2B] Here's Why Every B2B Company Should Invest in Facebook Advertising
    But in reality, B2B marketers can also use it to reach out to company decision-makers. There’s a common misconception that Facebook advertising is only applicable to B2C companies. Social Media Paid Advertising
  • BIZIBLE  |  TUESDAY, FEBRUARY 21, 2017
    [B2B] A Complete Guide To The Buyer Journey
    While these are B2C solutions, try new and tasty food, go faster on your bike, the same principles apply to B2B. B2B MarketingThe buyer journey is often described in terms of content needs or customer needs. While these are important, there lacks a clear description of the buyer journey in terms of the goals and role of the marketer.
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [B2B] Webinar: How Content Marketing Generates Leads
    Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. ” This balance tells us a lot about the ways businesses have to communicate with today’s consumers.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [B2B] KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter
    Local Marketing Expert to Help Guide Phoenix’s Only Association Devoted Exclusively to B2B Marketing Professionals. Founded in 2008, the Phoenix BMA chapter is the only professional organization in the Valley devoted exclusively to B2B marketing,” said Kloefkorn. PHOENIX, Ariz., Kloefkorn is founder and president of KEO Marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [B2B] B2B Marketers Struggle to Maintain Accuracy and Quality of Data
    B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent).
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [B2B] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    February 21, 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced it is a local sponsor for the Human Rights Campaign (HRC) Arizona’s upcoming Annual Gala. Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz., with the general reception following at 6:00 p.m. About KEO Marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [B2B] Why You Should Always Have an Active Branded Campaign
    B2B Online Marketing Blog Brand Management AdWords b2b brand awareness b2b leadsBranded campaigns and keywords should be considered the bread and butter of your PPC accounts. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. Final Thoughts.
  • VIDYARD  |  TUESDAY, FEBRUARY 21, 2017
    [B2B] Forrester Research Predicts Account-Based Everything in 2017
    Discover why Forrester is predicting skyrocketing usage of account-based marketing in 2017 in their new report Predictions 2017: ABM Boosts B2B Marketing’s Customer Obsession IQ ! According to Forrester Research, a revolution is coming for account-based marketing. Blog Marketing Marketing Leadership
  • BUZZSUMO  |  TUESDAY, FEBRUARY 21, 2017
    [B2B] The ‘Less Is More’ Content Strategy
    To put this into context, when we reviewed 127,000 articles published by Hubspot B2B customers we found median shares of just 22 and when we reviewed the top 95 B2B blogs including sites such as Hubspot, we found median shares of 106. B2B Blogging Content MarketingWhat is the ideal frequency for publishing content? Total Shares.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [B2B] How to Create Evergreen Content with Lasting Engagement
    Content Marketing b2b ConsumerAuthor: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. What Is Evergreen Content?
  • DISCOVERORG  |  TUESDAY, FEBRUARY 21, 2017
    [B2B] 2016’s Most Prospected Companies By State
    Marketing Strategies Sale Operations Sales Development Sales Strategies Trigger Events B2B Insights B2B Sales Insights Good Data Outbound Marketing Outbound Sales Prospecting Sales Effectiveness sales strategiesNo matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [B2B] The 21 Best Content Curation Tools
    Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Expert interview roundups (example: iDigic ).
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 20, 2017
    [B2B] Six Ways Marketing Can Shrink the Sales Cycle
    I often talk about how B2B marketing and lead-to-revenue (L2R) can be massively beneficial to enabling your sales team to […]. Sales Cycle Sales Enablement B2B sales cycle
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 20, 2017
    [B2B] Six Ways Marketing Can Shrink the Sales Cycle
    I often talk about how B2B marketing and lead-to-revenue (L2R) can be massively beneficial to enabling your sales team to […]. Sales Cycle Sales Enablement B2B sales cycle
  • BIZIBLE  |  MONDAY, FEBRUARY 20, 2017
    [B2B] 82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]
    Allison Snow is a Senior Analyst on Forrester’s B2B marketing team with a focus on marketing performance management. She begins by discussing the challenges and opportunities that B2B marketers face, then moves on to her research in marketing performance management, offering insights into the benefits of the right mindset.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 20, 2017
    [B2B] Delivering Quality Leads Is Top Priority for Half of B2B Marketers
    Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave. Nearly all B2B marketers – 91 percent – expect their digital marketing budget to increase or stay the same this year. B2B Marketing News Industry News
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [B2B] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. ” Ha! 3) Wearable tech.
  • KAPOST  |  MONDAY, FEBRUARY 20, 2017
    [B2B] 5 Marketing Challenges from Top B2B Marketing Leaders [Infographic]
    This has been especially true for B2B. So, in these dark ages of content marketing, we sought to gain added perspective from top B2B experts on how to drive engagement, grow revenue, and continue to build a high-performing team—all powered by content. Ahh, the good ol’ days. Marketing Strategy
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 20, 2017
    [B2B] B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects
    The post B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects appeared first on Marketing Insider Group. Demand Generation B2B B2B Marketing content consumption content consumption gap Content Marketing demand generation lead generation Sales Alignment Sales FunnelAll is well in […].
  • SPIRALYTICS   |  SUNDAY, FEBRUARY 19, 2017
    [B2B] B2B Content Marketing: How to Set up Your Business Blog to Generate Leads
    While blogging can work wonders both for B2B and B2C companies, we want to look at how business blogging is particularly effective for the B2B industry. Blogging B2B marketing
  • EARNEST ABOUT B2B  |  SUNDAY, FEBRUARY 19, 2017
    [B2B] This is the week that was in B2B: from HP printergeddon to Accenture rebrand
    In a week where we learned that small biz rates are set to soar , talking dolls can be a security threat and you should never ask Joe Public to design a smartphone , the B2B world put on a right royal show of creativity. Sit back – this is the week that was in B2B: ‘Wolf’ of the week…. B2B Marketing b2b B2B latest news
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [B2B] Infographic: How Event Marketing Can Boost Your Content Strategy
    Say you want to establish your company’s expertise in B2B software. According to the Content Marketing Institute , 68 percent of B2B marketers use event marketing, and 36 percent say it will be the most critical tactic for their content marketing success in 2017. Brands CMI event marketing expertise Infographic
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, FEBRUARY 17, 2017
    [B2B] Manufacturing Content Marketing Trends and Challenges
    believe 2014 was the first year that CMI published its annual Benchmarks, Budgets, and Trends report specifically for B2B manufacturing content marketing. I’ve noticed some interesting trends emerge […] The post Manufacturing Content Marketing Trends and Challenges by Achinta Mitra appeared first on Industrial Marketing Today.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [B2B] Social Media 101: Managing your social media presence
    This platform is ideal for nearly all businesses but is a game-changer for B2B companies. Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? Don’t panic! LinkedIn. Twitter.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [B2B] How to Run a Successful Webinar from Beginning to End
    Event Marketing b2bAuthor: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. They provide a convenient forum for your company to establish itself as a thought leader in your space and help develop your brand voice. Here are five steps for running a smooth webinar, from conception to measurement: 1.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [B2B] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? B2B companies can benefit from content marketing just as much as B2C companies – just look at brands like Adobe and Microsoft. The majority of B2B marketers use content marketing. This year, it’s risen to 88%.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [B2B] An Email is Not a Campaign: the Case for Integrated Marketing
    B2B Marketing Campaign Strategy Content marketing Demand Generation Event Marketing Integrated Marketing lead generation b2b lead generation integrated campaign integrated campaigns integrated demand generation integrated marketing agency lead generation agencyWe all make compromises. An email campaign here. search campaign there.
  • INFLUITIVE B2B  |  THURSDAY, FEBRUARY 16, 2017
    [B2B] Infographic: The State of Customer Marketing in 2017
    However, many B2B companies remain focused on aggressive sales tactics rather than creating a more.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [B2B] Survey: B2B Marketers to Invest More of Their Budget in Branding Initiatives
    As B2B marketers realize the importance of their organization’s brand, they are investing more of their budget in branding initiatives. The B2B Brand Strategy” white paper from Spencer Brenneman recently showcased  survey  results of 150 B2B marketing executives to learn more about their brand strategies.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2017
    [B2B] Why Measuring Success on Cost Per Lead is a Huge Mistake
    The right KPIs go beyond cost-per-lead to reveal the B2B lead generation programs and investment levels needed to meet corporate growth and revenue targets, as well as investor and analyst expectations. It incorrectly emphasizes cost over ROI value. It doesn’t deliver high quality, high value, more convertible leads. Frankly, no. PowerViews
  • MARKETING CRAFTMANSHIP  |  THURSDAY, FEBRUARY 16, 2017
    [B2B] Industry Conferences and Seminars: How to Extract their Real Business Value
    Uncategorized B2B marketing conference marketing conference strategy conferences and seminars event marketing pay-to-playRegardless of industry, conferences and seminars can be a significant waste of time, money and opportunity. But the conference sponsor is typically not at fault for the lack of return on this marketing investment.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [B2B] Promoted Content: 5 Steps to Take Before Launch
    B2B Online Marketing Blog Content Marketing content marketing promoted contentThanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. Years ago, early adopters of these platforms reaped the benefits of what were relatively untapped markets.
  • HIVE9  |  THURSDAY, FEBRUARY 16, 2017
    [B2B] 8 Tips for Hiring B2B Marketing Talent
    Hive9 Marketers B2B hiringDespite the powerful tools and technologies on the market, human capital is still a major factor in marketing success. Building out a solid marketing organization requires being able to both identify talent and cultivate and keep it once spotted.
  • TYPE A COMMUNICATIONS  |  THURSDAY, FEBRUARY 16, 2017
    [B2B] 2017 State of B2B Digital Marketing
    February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital. Marketing Sales 2017 B2B Carla Johnson DemandWave digital marketing Trends Type A Communicationsread more.
  • TOMORROW PEOPLE  |  THURSDAY, FEBRUARY 16, 2017
    [B2B] How to Run a Successful B2B Marketing Brainstorm [SlideShare]
    B2B marketing brainstorms can boom or bust based on the quality of your preparation and how well you engage participants. b2b marketing brainstorms b2b promotional campaigns
  • ONALYTICA B2B  |  THURSDAY, FEBRUARY 16, 2017
    [B2B] 10 Tips for Increasing Your Influence
    Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective:  why B2B brands should do influencer marketing  or   how B2B brands can implement a successful influencer campaign – to name a couple. MAKE YOURSELF SEEN. ” Click To Tweet. 2. CREATE CONTENT.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [B2B] 75 Interactive Infographic Examples to Inspire 2017
    Infographics saw the  the biggest increase in use  of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, And, for good reason. Infographics provide the perfect vehicle to present complex information in a concise, engaging and easy-to-understand way. . This surge of activity has saturated the market. Enjoy!    . #1.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2017
    [B2B] 11 Tips for Starting a New Sales Role
    Sales b2bAuthor: Chris Gillespie So you have a new sales job. The desk is clean, the laptop screen has shiny protective film, and your strategy is a blank slate. You feel giddy with excitement at what the future holds, and you can hear the cowbell clanging as other account executives ring in their deals. Leverage Your Mentor. Write them out.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [B2B] The 17 Best Project Management Tools
    Sample review:  “While there are many Project Management Tools, Basecamp tends to be the most suited for B2B marketing agencies. Effective digital marketing is a team sport. Every individual on the team needs a clear view of their deliverables, deadlines, and all the information they need in order to complete their tasks. Right now. AppStorm.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [B2B] Lead Nurturing’s Biggest Challenges
    Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. If your marketing team is not taking the time to come up with an effective B2B lead generation and lead nurturing strategy, you’re allowing a major sales opportunity to slip through your fingers.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [B2B] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? It’s also important to know how to measure the effectiveness of your B2B marketing events , so consider investing in martech solutions that will allow you to do so.
  • KAON  |  WEDNESDAY, FEBRUARY 15, 2017
    [B2B] Augmented Reality: What Is It and Why Do B2B Marketers Need It?
    Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers. Learn more about our current offerings here www.kaon.com.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [B2B] 5 Steps to Market to a New Vertical
    Modern Marketing b2bAuthor: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical  is no easy feat. It takes time, resources, and dedication. But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. Understand the Market.
  • KAPOST  |  WEDNESDAY, FEBRUARY 15, 2017
    [B2B] Expert Advice on Conquering Modern Marketing [Webinar]
    As B2B marketers, it’s safe to say we’re consistently battling roadblocks and challenges that hinder us from doing the work we’re passionate about, and what makes content so cool—the ability to connect, persuade, and educate others. Marketers, whether or not we want to believe it, we’re working in the dark ages.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [B2B] Apply Yourself: 28 Marketing Awards Worth Going For
    For more categories, deadlines, and details, click here. 3) B2B Marketing Awards. The B2B Marketing Awards make for perhaps the most prominent celebration of marketing to businesses, by businesses. The BMA Awards were created by the Business Marketing Association, another community of B2B marketers. This U.K.-based Source: SMPS.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [B2B] 4 Ways That Automation Is Transforming Marketing
    Plus, B2B marketers who implement marketing automation increase sales-pipeline contributions by 10 percent. Marketing automation (MA) may have once seemed like an abstract concept and just a buzzword, but since the early 90s it has evolved substantially and now effectively performs a range of essential marketing tasks. Save unhappy customers.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [B2B] Scaling Inside Sales for New Product Introductions or Market Expansion
    Today, there are a couple of approaches to B2B sales — traditional lead generation and, a methodology that’s becoming increasingly popular, account based sales development. This approach recognizes that B2B sales are often not straightforward, especially at large companies. As a result, you capture a lead. Tele-Services
  • CONTENTLY  |  TUESDAY, FEBRUARY 14, 2017
    [B2B] Weekend Update: Should You Publish Every Day?
    Trade publications targeting a specific industry, like B2B, for example, probably operate outside the typical news cycle, and as a result, wouldn’t gain much from weekend publishing. In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. ” “The world doesn’t stop turning.”
  • BIZIBLE  |  TUESDAY, FEBRUARY 14, 2017
    [B2B] How to Evaluate Demand Opportunities in 5 Steps
    B2B marketers are always looking for ways to reach their target audience and drive more demand. The decision of which opportunities to go for and which to pass on can be tough for marketers to evaluate because on the surface, they’re often not an apples to apples comparison. Identify CPL (CPL). CPC-to-CPL. Assuming your ads are good (e.g.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [B2B] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes. As a result of this, the majority of B2B companies are frequently producing research (75 percent), infographics (72 percent) and product reviews (71 percent).
  • KEO MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [B2B] How to evaluate a B2B Inbound Marketing Agency
    Before a B2B inbound marketing agency is hired, they should provide a long-term marketing plan to develop a steady and ongoing stream of qualified prospects coming to your website to request more information or contact a sales person. As you are creating your campaign objectives, think about how you will evaluate the inbound marketing agency.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [B2B] The Good, the Bad, and the Ugly of Seasonal SEO
    But it also presents a digital marketing opportunity for B2B organizations. I’m talking about seasonal SEO. Another ‘good’ aspect of seasonal SEO is that it has relatively low competition in the B2B space. Seasonal SEO may also produce little to no ROI for B2B organizations… at least immediately. Oh Valentine’s day. The Good.
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