• CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [B2B] New Marketing Automation Options for Small Business in the VEST Report
    'I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. Lead Liaison content creation Lead Liaison calls itself “revenue generation software” to indicate that it provides more than a standard B2B marketing automation product. You get the idea.
  • INTEGRATED B2B  |  SATURDAY, JANUARY 24, 2015
    [B2B] No shortcuts in B2B marketing
    And that’s a certain something many B2B companies do all too often. think there are at least two: There are no shortcuts in B2B marketing to impressing people – either you’ve done what it takes to truly be impressive or you simply won’t be seen that way. The post No shortcuts in B2B marketing appeared first on IntegratedB2B.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [B2B] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    'With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.” ” This includes any marketing intelligence that doesn’t give a clear view on how your marketing efforts can be linked to revenue (think web hits and database growth).
  • LEADERSHIP  |  FRIDAY, JANUARY 23, 2015
    [B2B] Interesting Infographics: What Content Has the Most Clout?
    'Which type of content drives the strongest ROI in your B2B lead generation playbook? Eccolo Media has released 2015 B2B Technology Content Survey Report, Volume Two and shared the results in an interesting infographic. Quality Not Quantity. 25% said they consumed 6 to 8 collateral assets. What type of content should we create?
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [B2B] 5 Tips for Developing Strong Buyer Personas
    'Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. To create great lead generation campaigns , you start with buyer personas. Amen, Mike.).
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [B2B] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    25) "Search for Meaning in B2B Marketing," Velocity Partners. The Search for Meaning in B2B Marketing from. 'Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three. Mark Johnstone.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [B2B] 5 Tips For Marketing Leaders To Bridge Organizational Silos
    If your typical B2B customer starts at an advert, then goes to your website, books a webinar, and subscribes to your RSS feed for three months before agreeing a sales appointment, share that journey with your teams. 'Marketing used to be easier, wasn't it? That was about it. No more. Dump separate P&Ls and adopt combined financials.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [B2B] 17 Stats You Should Know About Visual Content Marketing in 2015
    4) In 2014, 39% of B2B buyers identified that they share infographics on social media frequently. 7) Visual content is a key component in each of the top 5 most effective B2B marketing tactics. 10) B2C marketers are more likely to use original videos (63% B2C vs. 56% B2B) and original visual assets (63% B2C vs. 56% B2B).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [B2B] The State of Marketing Technology in Asia
    In some cases, there is a frictionless path from engagement through to an e-commerce sale, but more often than not (especially in B2B) the true value of automation is optimizing the value of the sales teams’ time. Follow David on Twitter @ketchum. The marketing technology wave has not yet broken in Asia, but it is coming.
  • ANNUITAS  |  THURSDAY, JANUARY 22, 2015
    [B2B] Spreading the Word
    Having a documented Content Marketing Strategy seems obvious, however, according to the recent ANNUITAS Enterprise B2B Demand Generation Study and the Content Marketing Institute 2015 B2B Benchmarking, Budgets and Trends Study -most marketers do NOT have a documented strategy. 'Shout it out loud. Make yourself be heard. Spray and pray.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [B2B] 8 Steps To A More Effective B2B Content Marketing Program
    You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. According to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing as well. From: How Link Building Management Will Change for B2B Marketers. 'There is no escaping it.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [B2B] Traditional vs. Digital: The Super Bowl Ad Grey Space
    Engagement Marketing Modern B2B Marketing b2b Consumer 'Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? But that is the price of a 30 second TV commercial spot during this year’s Super Bowl. The dividing line has been drawn—where do you stand?
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] 10 Tips for Creating an Effective B2B Landing Page
    Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] How to Effectively Use E-mail Marketing to Increase ROI
    recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Today's internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • NETLINE B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] 5 Lead Generating B2B Website Trends
    There are a number of different video formats that firms can use in their branding efforts, but there are a few formats that are most common for lead generating B2B websites. 'At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. 5) Video.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] 10 Quick Competitive Advantages for Modern Marketing
    people involved in a B2B buying decision. 'Modern marketing is a fast-paced, ever-evolving whirlwind of activity. It’s tough. To help you not only survive, but thrive, here are 10 quick competitive advantages that help modern marketers measurably outperform their peers. The Best-in-Class are doing it, so it only makes sense to follow suit.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    In this Moneyball for Marketing podcast, Shafqat shares case studies, best practices and technology tips from both the B2C and B2B content marketing ecospheres. Shafqat shows how to localize content, acknowledges the importance of global brand consistency, and identifies the two key areas of consistency governance in corporate marketing.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] 2015 Resolution Series: Professional Development
    B2B Web Strategy Online Marketing 'As part of our Resolution Series for 2015, the Digital Marketing team and myself have set our sights on achieving more professional development. – AnnaMarie Tush, Digital Marketing Associate . Blogs. Blogs are a great, easy way to stay on top of the latest trends and technologies in marketing.
  • BEYOND  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Buyersphere 2015 has arrived!
    'The Buyersphere Report has become established as one of the most eagerly awaited annual research projects in the B2B space. The reason is simple. It doesn’t tell you what marketers think: it tells you what buyers do. And the latest Report is out now
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] 10 Things Master Salespeople Do to Sweep Away Skepticism and Close Sales
    Sales Strategy B2B Inside Sales Handling Sales Objections 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Demian Farnworth , Chief Copywriter at Copyblogger Media. To close a sale, a prospect needs to commit to buy (plus a few other steps, but that commitment is crucial). What factors contribute to commitment?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Right Time, Real Time Selling
    'Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] The Buyer's Journey or Hide and Seek?
    This new game is a tough one, with: A whopping 58% of B2B deals stalling as the buyer goes dark leaving sales scratching their heads as to what happened (SBI). Accenture Alinean B2B Buyers Journey IDC Pisello Sales Benchmark Index SiriusDecisions Value Marketing Value Selling When they came out for lunch or a meeting, “Bingo!”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Negative SEO: Does It Really Exist?
    Digital Marketing b2b 'Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. Scary right?
  • EARNEST ABOUT B2B  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Event Marketing: Time to bridge the content chasm?
    With 1 in 3 business buyers attending live events , exhibitions and tradeshows are now the single most influential source of information on the path to purchase for a b2b buyer. 'Surely there is a better way to share your marketing materials at events and exhibitions? But are these events really working? So what''s the solution? Events
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] Where Is Content Headed?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. 'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 21, 2015
    [B2B] 3 Lessons Marketers Can Learn From Social Apps
    Surely nothing there is of interest to a professional marketer dealing with B2B Big Data every day? B2B marketers can use the same principles. 'Vine. WhatsApp. Tinder. Very different apps, doing very different things - most of them social. Surprisingly, there is. With clearly measurable results.). Take Tinder. Six second videos?
  • LEADERSHIP  |  TUESDAY, JANUARY 20, 2015
    [B2B] Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?
    Our B2B lead generation plays strive to reach those cherished goals of greater engagement, more conversion, repeat customers, referrals, and so on. As B2B marketers, we probably have a much larger proportion of a ‘dark’ or ‘invisible’ audience compared with B2C. 'We fear what we don’t know. Can we even do that? What does it involve?
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 20, 2015
    [B2B] How to Blog Workshop February 20, 2015 in Los Angeles
    Her blog, the B2B Marketing Traction Blog , received national recognition when it was listed as one of 20 B2B Marketing Blogs You Need To Read and is listed on Alltop.com, a site that selects the top news sources and blogs for a given topic. Who Should Attend? About the Workshop Presenter. Tom N., Manufacturing CEO. Mike M., Barbara S.,
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [B2B] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    Engagement Marketing b2b Consumer 'Author: Sanjay Dholakia How different would our world be if we judged brands the same way we judged our healthy personal relationships? Let’s say you compare your relationship with a brand to your relationship with a dear friend—would you look forward to seeing them? Do you both share the same values?
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [B2B] 8 Big Tests You Should Run in Your Email Marketing Program
    For more than one (though not all) of our B2B marketing clients, the simple look and feel performed better, especially as we moved to higher levels in the organization. 'What’s the last major thing you tested in your email marketing program? Comprehensive email program testing may seem daunting. Types of Email Marketing Program Tests. Email
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [B2B] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    After all, in the B2B world, reputation is everything. 'In our new book, The Visible Expert℠, How to create industry stars, and why every professional services firm should care , we share exciting findings on the link between personal branding and professional success—for both you and your firm. But appearances can be deceiving.
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [B2B] Essentials of Perpetual Revenue
    'Several days ago I had dinner with a long-time friend who is a self-employed B2B entrepreneur. In fact, according to the ANNUITAS Enterprise B2B Demand Generation study, only 33% of organizations include the buyer’s buying process as part of their personas.  The elements required to develop a Demand Process are not revolutionary.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 20, 2015
    [B2B] How to Influence B2B Sales Prospects (Without Annoying Them)
    So it’s important to be extremely sensitive when conducting B2B sales calls with prospects. Let’s take a look at these 6 principles and see how we can use them to trustfully influence B2B prospects in sales development. However, it can be trickier to apply in B2B. 'If you’re selling something, you need to be persuasive. Liking.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [B2B] 12 Noteworthy Examples of B2B Companies on Instagram
    So, what does this mean for B2B companies? As I previously mentioned, Instagram is a key social media platform for B2B companies to start and/or strengthen their brand storytelling. 'Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. While other social media platforms (e.g.: Microsoft.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 20, 2015
    [B2B] Think You Can Trick Google? Think Again…
    That’s why we have put together a free webinar to inform other B2B digital marketers of the common mistakes that could be hurting their SEO visibility. Register now for today’s webinar: “B2B SEO: 10 Mistakes You Don’t Know You’re Making”  . B2B Web Strategy Search Engine Marketing Want to know more?
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [B2B] How to Build Strong Brand Storytelling From the Inside Out
    B2B Marketing Brand Storytelling Employee Communications Human Resources 'January 20, 2014. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell. We want them to get to know us, like us, talk about us and think what we sell is a good idea.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [B2B] Meet Your New Chief Marketing Officer, Jeff Ogden
    This blog is on Marketo’s Big List of B2B Blogs which is why the logo is here. 'Jeff Ogden , President of Find New Customers  is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. If it doesn’t work, why keep trying?
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [B2B] 5 B2B Social Media Lessons Cisco Learned in 2014
    With 67% of consumers (and 94% of B2B buyers ) conducting their own research on goods and services online before making a purchase decision, how brands show up on social media can have a great influence on sales. 'With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. Marketing
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [B2B] 28 (of the) Best LinkedIn Marketing Guides of 2014
    What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Guides to B2B Marketing on LinkedIn. ” B2B Marketing: Dominate Through LinkedIn Showcase Pages by SalesPanda. Kevin J.
  • THE B2B RESEARCH BLOG  |  MONDAY, JANUARY 19, 2015
    [B2B] Making ‘human-to-human’ marketing a reality
    Flicking through the various forecasts of what 2015 holds for B2B, common themes emerge.  Yes, B2B usually has a smaller target base than B2C, but even then the target market can run into many, many thousands.  Well, 89% of B2B marketers already segment their target market (source: B2B Barometer). 
  • CRIMSON MARKETING  |  MONDAY, JANUARY 19, 2015
    [B2B] Infographic: What is the Most Valued Content for B2B Technology Buyers?
    'Eccolo Media recently conducted a survey of  B2B technology influencers (33%) and decision makers (67%) on what content forms help them make purchase decisions. . ” Other key findings from the report include: 48% of B2B tech buyers say they only consume 2 – 5 content assets before making a decision. Source: MarketingProfs.
  • VIDYARD  |  MONDAY, JANUARY 19, 2015
    [B2B] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
    82% of B2B marketers reported success with video marketing initiatives. 'As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable. What’s not to love? Much like any medium, it is possible to have too much of a good thing. Are You Explaining A Complex Topic?
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 19, 2015
    [B2B] This is the week that was: Changing face of social
    Here are some of the best pieces of news and views for B2B Marketers this week: Hidden tools of the week. And there you have it, another week in B2B. B2B Marketing 'The Earnest weekly round up. As 2015 gets off to a storming start, our inboxes have been flooded with all things interesting. Or put GIFs straight into your tweets?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 19, 2015
    [B2B] The B2B Sales Development Rep's Guide to Data Management
    One way to improve in the New Year is to start at the foundation, and for many of us B2B sales development reps, that means cleaning up the database. Here are 3 steps to B2B data management: 1. 'It’s that time of year again, and the “new year, new me” attitude will be in full effect for at least another few weeks or so.
  • BIZNOLOGY  |  MONDAY, JANUARY 19, 2015
    [B2B] A more personal approach to content marketing
    Your clients, even if you’re a B2B company, are people. 'One of the great advantages small businesses have over large corporations is the way their size makes a personalized customer experience so much easier to offer. Gone are the layers of bureaucracy and policies “from the home office in Milwaukee.”. They’re the ones who have it right.
  • THE ROI GUY  |  MONDAY, JANUARY 19, 2015
    [B2B] Book Launch: The Frugalnomics Survival Guide
    Here''s what you can expect: Today’s B2B buyer is more in-control, cautious and economic-focused, choosing more often than not to “Do Nothing” versus saying “Yes”, delaying purchase decisions and demanding steep discounts when they do decide to buy. Keep your eye out for the launch site and pre-order opportunity from Amazon.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [B2B] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year appeared first on B2B Marketing Insider. Which are your favorite? And which ones did I miss? Best Slideshares.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [B2B] Six Ideas for Getting Your Social Media Off the Ground
    This Thing: If you are way ahead of Patty (and, frankly most B2B marketers probably are not), you may be ready to kick off an employee advocacy program on social. Social Media B2B marketing bizmarketer corporate overlords linkedin social media “Even the sales guys are only tweeting about basketball.” Lines must be drawn.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [B2B] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. 'Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10.
  • B2B LEAD BLOG  |  SUNDAY, JANUARY 18, 2015
    [B2B] Data Driven Marketing via Data Unification
    It is a deceptively complex question that a surprising number of B2B companies cannot answer. B2B Lead Generation B2B Marketing Ideas CMO Corner Database Marketing Email Marketing Marketing Tips data driven marketing data unification marketing big data The article opens with this – Who is your customer? Please share!
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JANUARY 18, 2015
    [B2B] Customer Data Platforms Revisited: The Future of Marketing Data
    You may recall that I listed several sets of products as CDPs: B2B predictive lead scoring and customer success management; campaign management with an integrated customer database; and data management platforms to support online advertising. All those categories have done well since my original posts on the topic. In fact, most do not.
  • AVITAGE  |  FRIDAY, JANUARY 16, 2015
    [B2B] Improve Sales Proficiency With Relevant Sales Conversations
    B2B buyers don’t need vendor/product information until later in this process. 'Why relevant? What does relevant really mean? How would you know if you are having a relevant conversation with a buyer? How does this improve your proficiency and results? Relevant — adjective; 1. Here’s an example.
  • AVITAGE  |  FRIDAY, JANUARY 16, 2015
    [B2B] Improve Sales Proficiency By Being Relevant to Buyers
    B2B buyers don’t need vendor/product information until later in this process. 'Why relevant? What does relevant really mean? How would you know if you are being relevant with a buyer? How does this improve your proficiency and results? Relevant — adjective; 1. This is why we hear, “I’m not ready to meet with you yet.”
  • LEADERSHIP  |  FRIDAY, JANUARY 16, 2015
    [B2B] Interesting Infographics: Nurturing the Sales Funnel Using Social Media
    will highlight below the points which are relevant to B2B lead generation. 'How do you nurture your prospects and keep them moving forward in your sales funnel? More importantly, how do  you nurture your prospects in today’s digital and social media savvy world? think this can extend to sales teams as well. Build a community.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 16, 2015
    [B2B] Marketing without buyer personas is like taking a roadtrip without a map
    Filed under: B2B demand generation , B2B lead generation , Buyer Personas. B2B demand generation B2B lead generation Buyer Personas demand Generation Lead Generattion moveo 3:06pm via Hootsuite. “It’s not enough to know who you’re targeting. You must know why they act and how they buy. What do you think?
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 15, 2015
    [B2B] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    Her blog, the B2B Marketing Traction Blog , received national recognition when it was listed as one of 20 B2B Marketing Blogs You Need To Read and is listed on Alltop.com, a site that selects the top news sources and blogs for a given topic. For more details, please visit the workshop page on our website. Who Should Attend? Tom N.,
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [B2B] Lower the Cost and Boost the Productivity of B2B Sales
    get a chance to work with many B2B sales executives, and from a marketer’s standpoint, I believe four major problems contribute to a high cost/low performing sales organization: Poor alignment between the marketing and sales functions. B2B Sales Marketing and Sales lead-to-revenue The average tenure of a sales manager is 19 months.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [B2B] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    Building blocks: Atri offers the example of Lego Education, the famous toymaker’s educational B2B division, and shares a glimpse at Lego’s sophisticated, holistic multi-channel demand generation strategy. Knowing what they want from each channel is half the battle, says Atri. Atri is responsible for all things marketing at the company.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 15, 2015
    [B2B] 2015 Resolutions Series: Healthy Habits – Food
    B2B Web Strategy Blogs, Blogging 'In the first part of my Healthy Habits for the New Year Part 1 I talked about committing to exercise. But as anyone would know it is only half of the battle when it comes to improving your health. While exercise is by far the bigger challenge for me personally, I know many people struggle with diet.
  • HINGE MARKETING  |  THURSDAY, JANUARY 15, 2015
    [B2B] 5 Ways to Better Connect With Your Technology Audience
    Related Stories Top 9 Professional Services Marketing Lessons Learned in 2014 The Art of Advanced B2B Email Marketing: Email Rendering The Road to Revenue, Part 4: How to Start Marketing your Expertise. 'Regardless of how content marketing has evolved over the years, it has always been about connecting with potential buyers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 15, 2015
    [B2B] 5 Game Changers Content Marketers Can Steal from House of Cards
    B2B Online Marketing Blog Content Marketing content marketing content marketing innovation content marketing strategy house of cards 'The stretch of winter after the holidays can be long and hard. In my corner of the world, where we’re currently covered in snow and ice, the inclination is to hibernate. Because Frank and Claire Underwood?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [B2B] Marketing and Finance: A Match Made in Heaven!
    Modern Marketing b2b Consumer 'Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. At To WHOM?”). Yeah, those ones! can hear you…”How dare you!!! Finance? Really?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [B2B] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post How To Plan And Build A Successful Content Marketing Strategy appeared first on B2B Marketing Insider. 'Did you know that every day on the internet: There are 4.75 There are 1.8
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [B2B] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Day after day, year after year, B2B or B2C, email flourishes beautifully. 'When it comes right down to it, marketing is simply about attraction – delivering your best come-hither stare and, fingers crossed, being taken up on the offer. But attraction has to start somewhere. There are countless ways content marketing is used to generate leads.
  • 3D2B  |  WEDNESDAY, JANUARY 14, 2015
    [B2B] 3D2B – Outsourcing B2B Telemarketing? - How to Calculate the ROI
    So, now you''re making a choice between setting up an inside sales function or outsourcing the task to a professional B2B telemarketing organization. Professional telemarketing agencies have years of experience selling to the discriminating B2B buyer. Ad Hoc Internal In-House Telemarketing Proves Ineffective. The Cost of Inside Sales.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 14, 2015
    [B2B] Content Marketing Gone Wrong: 4 Deadly Strategies To Avoid
    B2B Web Strategy Online Marketing 'By now, every digital marketer should know how important content is not only for their website, but for their marketing efforts as a whole. So you sit down and you write, write, write, then you throw it on some various pages, create a few blog posts and boom – you have content, right? Wrong. Write about it!
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [B2B] How I Easily Got 25% More Views on My LinkedIn Profile
    But to optimize for keywords, I replaced the company names with the functions I perform, specifically, “Content Marketing Leader, B2B Blogger, Marketing Speaker, Startup Advisor.". 'Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. At #17, I -- predictably -- brought up the rear. Zippo. Next up, I took action.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [B2B] The Art of Advanced B2B Email Marketing: Email Rendering
    'We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. In this post, it’s time to go deeper with understanding the nuts and bolts of email rendering. Variable Substitution.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 14, 2015
    [B2B] #ProspectingChat: Perfecting Response Rates with Donato Diorio
    Sales Prospecting Email Prospecting Voicemail Prospecting B2B Inside Sales B2B Sales Success 'After a long hiatus, #ProspectingChat on AG Saleswork''s Twitter account is back this week! We''ll be discussing how to perfect your response rate, replete with with Donato Diorio , CEO of RingLead. Date: Wednesday, January 14, 2014. Explain.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [B2B] What is The Right Vehicle to Drive Your Email Marketing Success?
    Email Marketing b2b Consumer 'Author: Matt Zilli Email marketing has gotten so sophisticated and competitive over the past half decade that it’s crucial for a marketer to find the right tools and strategy to carry campaigns forward and reach the right audience at the right time. 1)  Batch emails. Fun fact: only 6.8 2)  Triggered emails.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 14, 2015
    [B2B] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    This is doubly important in a B2B context where word-of-mouth and referrals play a big part in sales. Ultimately, you want B2B marketing efforts to generate sales. Resource Box – Salesfusion is a leading SaaS marketing automation software solution serving B2B marketers. Guest post by SalesFusion  with Resource Box below.
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [B2B] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”. The Play Button is the Most Compelling Call-to-Action on the Web. About Vidyard.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [B2B] Everybody Writes — My Interview With Ann Handley
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The post Everybody Writes — My Interview With Ann Handley appeared first on B2B Marketing Insider. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of. Noted.
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [B2B] How to Measure Email Success in 2015: A Call to ROI
    Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. Only a few years ago, measuring campaign ROI was a pipe dream for most B2B marketers. no improvement matters if you can’t measure it.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 13, 2015
    [B2B] Healthy Habits for the New Year: Part 1 – Exercise
    B2B Web Strategy Blogs, Blogging 'Yes, my new years resolution revolves around health, original right? There is a reason why in a recent Gallup poll 52% of the 2,652 participants polled said that losing weight and exercising is a top concern for 2015. Exercise : One of my biggest pain points for poor health was my lack of activity.
  • KEO MARKETING  |  TUESDAY, JANUARY 13, 2015
    [B2B] Let Customers Guide Your Content Marketing
    'Content marketing is a hot topic, and a high priority, among B2B marketers these days. That’s because marketers are realizing the many benefits of a robust and well-planned content strategy, including better search results, establishing authority and expertise, building trust in your brand, and boosting website traffic.
  • LEADERSHIP  |  TUESDAY, JANUARY 13, 2015
    [B2B] CMO Spotlight: 5 Questions B2B Marketers Should Ask
    Based on Jon Iwata’s approach to marketing, here are 5 important questions your B2B organization needs to ask: 1. The post CMO Spotlight: 5 Questions B2B Marketers Should Ask appeared first on LEADership. 'CMO Spotlight: Jon Iwata, SVP, Marketing & Communications, IBM. That’s very interesting. Does Your Customer Need You?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 13, 2015
    [B2B] Modern Marketing Essentials Guide to Cross-Channel Marketing [New eBook]
    Regardless of what side of the aisle your customer falls on, be it the B2B or B2C side, their experience is broken. 'Remember when you were a kid and you heard the word "essential?" " It oftentimes had to do with vitamins, right? The whole "Flintstones kids"- remember? Crossing Channels. Marketing Efficiency
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [B2B] 9 Essential Email Inbox Filters for Marketers
    My partner, Andrew, developed this awesome B2B Marketing Checklist that we''re giving away to help you do more and better marketing. 'Tragically, if you''re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you''ve ever received. What Is Proper Email Management? Unroll.me
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [B2B] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    Engagement Marketing b2b Consumer 'Author: Sanjay Dholakia I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their thoughts on everything from the changing roles of marketers , new ROI metrics , and the power of authentic, continuous relationships.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [B2B] 10 of the Most Successful B2B Blog Post Themes
    After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers? 10 of the Best B2B Facebook Pages. 'Read, write, review. Enjoy!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 13, 2015
    [B2B] 5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions
    Last week, we spoke with 5 B2B sales thought leaders who shared their 2014 trends and 2015 predictions. We asked them this question: What were the major trends in B2B marketing in 2014, and how do these trends influence your predictions for 2015? Two major trends in 2014 are pointing to one major challenge for B2B CMOs in 2015.
  • ANNUITAS  |  TUESDAY, JANUARY 13, 2015
    [B2B] Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015
    'In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. So, with a finite amount of resources where should B2B Enterprise marketers focus their efforts for the most impact? One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” To
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 13, 2015
    [B2B] Top 10 Guests on Marketing Made Simple TV
    Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. tweet on content marketing, B2B copywriting, social media, tech marketing. 'Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced and we had great guests on the show, which I want to share with you.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 13, 2015
    [B2B] Interview: How IBM Leads B2Bs in Instagram Engagement
    'As a follow-up to our list of top B2B Instagram accounts , I reached out to Katie Keating , Social Content & Engagement Strategist at IBM, to learn more about how this globally integrated technology and consulting company approaches a visual platform like Instagram. And what are the metrics that determine your success?
<< 1 2 3 ... 170 171 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...