• BIZNOLOGY  |  THURSDAY, SEPTEMBER 18, 2014
    [B2B] 3 Lessons for marketers from the Ray Rice affair
    If you have a sleepy B2B business, maybe you won’t end up on CNN when your VP of Supply Chain Management abuses some poor victim on video, but you might end up on YouTube in front of all of your customers. 'By now, the free world has become privy to the awful video of Ray Rice ‘s lowest moment, when he leveled his then-fiancee.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 18, 2014
    [B2B] In Content Marketing, every word matters. Thus Buyer Personas matter!
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Buyer Personas , Content marketing , Demand Generation , Find New Customers. B2B demand generation B2B lead generation Buyer Personas Content marketing Demand Generation Find New Customers Thanks so much, Adele.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 18, 2014
    [B2B] Your sales lead just got promoted. What should you do?
    Sales Intelligence Sales Strategy Social Selling Tips and Tricks B2B b2b sales CRM customer 2.0 'Anytime a sales lead has an interesting moment, it’s an […]. CRM Intelligence customer intelligence Customer Success outbound prospecting prospect outreach Prospecting Relationship Management Sales 2.0 Enterprise 2.0
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] "The state of Inbound" - HubSpot Inbound 2014, Wednesday 17th Sepember
    B2B Brand Strategy Inbound2014 'Wedneday morning''s keynote was preceded by 2 surprises (to me, at least). The first was an energy-packed performance by art-house (content aficionado) rockers OkGo, the second was a mini-keynote by David Meerman-Scott. Fear of bucking trends and fear of doing something different. Conscientious.
  • PROTEUS B2B MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] What Does Kevin Spacey Know About Content Marketing?
    B2B Branding B2B Marketing branding Kevin Spacey marketing Story telling 'Actually, more than you might think! ll admit, I went in thinking, “nice high-profile [.].
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    In early 2014, Sungard AS hired B2B demand generation agency Spear Marketing Group to audit their current lead nurturing programs and to recommend improvements, with two main objectives: • Increase the rate at which new leads and existing prospects convert to Marketing Qualified Leads (MQLs). Spear is a Marketo agency partner.)
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
    This applies to many facets of life these days, but particularly for B2B sales and marketing professionals. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. We’re such an impatient lot. We expect new/cold lists to generate results right away. They face The Dip and move on.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] How Should I Segment My Database?
    Marketing Automation b2b Consumer 'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel. How will you segment your database, and which capabilities will you need? Company size.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] 65 Experts Chime In On How To Stay Motivated To Write
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The post 65 Experts Chime In On How To Stay Motivated To Write appeared first on B2B Marketing Insider. 'One of the biggest questions I get is how do you find the time  to write?
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] The changing role of the CMO - HubSpot Inbound 2014, Tuesday 16th September
    Marketing B2B CMO Inbound2014 HubSpot 'Day 2 of HubSpot''s Inbound event started with an impressive keynote speech from Simon Sinek. Sinek attempted to demonstrate the principles of good leadership by comparing different business scenarios with the human body''s chemical reactions. His point being that "Business is human".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] Does Content Marketing Really Have a Confidence Problem?
    'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago.
  • INTEGRATED B2B  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B] Marketing fights Sales – and everyone wins!
    'What’s the purpose of B2B marketing? Branding b2b marketing b2b sales Ask the question of any attentive marketing student and they’re likely to reel off a description that somewhere, somehow, involves increasing demand for the company’s products. Needless to say, it was an interesting exercise. If you do, let’s hear ‘em!
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] How to Use B2B Marketing to Propel Rapid Sales Growth
    Naturally, as a former CMO of, and current service provider to, high-growth B2B companies, this subject is very important to me. The best way to act quickly while minimizing risks is to work with B2B marketers (internal or external) who have a strong batting average with demand generation in your specific industry.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. Below are some of the reasons why mobile strategy should have a place in your B2B marketing efforts. B2B Online Marketing Blog Mobile Marketing mobile marketing responsive web design Larger Screens.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    in the B2B industry to make your message more effective. To learn more about generating and tracking phone leads from LinkedIn and other social networks, download the free guide, “ B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads.” How is this any different from Google? higher CTR compared to ads.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] My 4-Step Process to Marketing Research for Content Creation
    If you’re a content marketer for the B2B space, you know how important it is to produce content that’s also fact-driven and referral-worthy. That’s why B2B content with statistics in headlines often perform better. Many B2B companies producing content on a regular basis simply don’t have time to produce their own facts and figures.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] Marketing without buyer personas is like taking a roadtrip without a map
    Filed under: B2B demand generation , B2B lead generation , Buyer Personas. B2B demand generation B2B lead generation Buyer Personas 'That tweet came from a marketing company called Moveo and they are so right. moveo 3:06pm via Hootsuite. “It’s not enough to know who you’re targeting. What do you think?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] Marketing Your Multi-Product (or Multi-Division) Brand
    Lead Scoring b2b Consumer 'Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Different product teams might be competing for resources, or could be operating separately from the other teams or divisions. Prioritize Your Products.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    It’s the narrow mindset of “we have always done it like this” and “how do we know that change will be beneficial” that needs to be eliminated if we are to see radical changes in demand generation and B2B marketing. Take the B2B Lead Generation DIRT Track — D isrupt, I nnovate, R ejuvenate, T arget       . Dalai Lama XIV. Pablo Picasso.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B] 10 Things B2Bs Should be Doing on Twitter
    'Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. B2B Marketing Social Media Marketing My customers don’t use Twitter.” Twitter is for consumer brands.” Twitter is for teenagers.” Excuses. ve heard them all. The truth is, Twitter is an excellent addition to your marketing mix. Engage with your audience.
  • B2BMARKETINGSMARTS  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] SEO Mistakes B2B Marketers Must Avoid
    'I’m pleased to welcome guest blogger Brad Shorr to share his insight on one of today’s most important B2B marketing topics — SEO. “SEO campaign,” a phrase […] SEO Mistakes B2B Marketers Must Avoid is a post from: B2BMarketingSmarts. B2B Lead Generation keywords Lead Generation SEO traffic
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
    Engagement in B2B Marketing. B2B marketers: “Show us where the money went and the impact on. social media outlets B2B marketers should be utilizing, and ultimately. 68% Percentage of B2B marketers that rank “measuring the return on. nuances of a B2B Sales Cycle? ? Third-Party Influencers Nuances of a B2B sales.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • NETLINE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] Why Content is the New Sales Call
    No longer are we in the days of consumers (B2B or B2C) picking up the phone or calling in their trusted advisor to gain more insights or information on what we are looking for. For those less familiar with the Zero Moment of Truth (ZMOT), it can best be defined as “the invisible moment by which a consumer makes a decision about a brand.”
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] Is Content Marketing A Sustainable Marketing Strategy?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. appeared first on B2B Marketing Insider. 'Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] How to Win at B2B Video Marketing
    Many B2B organizations are unlocking the power of video with an integrated, goal-driven approach to video strategy. How to Win at B2B Video Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. video b2b Align Video Marketing with Your Funnel. Think : Entertain & Entice.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    'Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. In other words, inbound is the superset of quality content and other ''magnetic'' tactics. ". About one half were HubSpot users. Tweet this!
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] Professors Share Observations on the State of B2B Marketing
    'I recently participated in a project with the Oracle Marketing Cloud where they interviewed marketing professors about the state of B2B marketing and how they are using that knowledge to develop curriculum to train the marketers of the future. What are your observations with respect to the nuances of the B2B and B2C marketing disciplines?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] Three implications for Big Data and your marketing department
    Related Stories 10 things you need to know NOW about OmniChannel Marketing 3 Steps to Building a Better B2B Target Account List Would you erase yourself from Google search results? 'Walking through the airport, it seems that half of the wall advertisements are for companies selling consulting services to get our arms around Big Data.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] How Data Science Is Transforming Sales and Marketing
    B2B Applications for Predictive Analytics. Data science is radically changing B2B marketing and sales. 'What in the world is data science?  And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [B2B] The Most Important B2B Marketing Metrics for CEOs
    d love to get your input on what you believe are the most important B2B marketing metrics for CEOs. B2B Marketing: How accounts payable company’s new process increased Marketing’s contribution to revenue 1,300% [MarketingSherpa B2B Marketing case study]. On the pipeline? On revenue? Employee total compensation.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 12, 2014
    [B2B] This is the week that was: Pixels of Furry
    'The weekly round up of the great and good in B2B Marketing. We are pleased to welcome back ‘This is the week that was’ - our weekly round-up of the good, the bad and the not so ugly in the world of b2b marketing. 1/3 of b2b buyers still attend them and over 1/5 of b2b marketing budget is spent on them. Enjoy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 12, 2014
    [B2B] 3 Significant Trends Impacting Marketing Leaders Now
    Today’s marketer, whether B2B or B2C, need to harness those customer actions, preferences, their inferences, their likes, their dislikes, and channel it into effective marketing. Check out highlights from the interview below, and listen to the full conversation here (form required). Check out the podcast here (form required).
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 12, 2014
    [B2B] In the Content Marketing Kingdom, Third-Party Experts Rule
    Smart B2B Marketers Look for External Experts. B2B marketers should take a page out of the B2C playbook, and actively seek out such experts. suggest more and more B2B marketing leaders look for top experts. 'This blog has a new premium template. What do you think of it? In the Content Marketing Kingdom, Third Party Experts Rule.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 12, 2014
    [B2B] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
    You’ve said that most B2B companies are doing channel marketing, but they may refer to it differently. 'Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. JAY :  Thank you, Atri.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 12, 2014
    [B2B] Interesting Infographics: Demystified: Top 7 Email Marketing Myths
    In this infographic by Alchemy Worx , B2B marketers are provided with 7 important marketing points that professionals should simply deem as myths. 'Do you experience confusion when you come across too much information regarding email marketing? Myth: Your customers ignore your emails if you send them too frequently.
  • VIDYARD  |  FRIDAY, SEPTEMBER 12, 2014
    [B2B] Jazz up Your B2B Video Marketing With These B2C Lessons
    As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. Well, yeah – you do, but here’s the thing: B2B brands can actually learn a lot about how to structure great video stories if we take a closer look at the concepts B2C are using. The B2B marketing lesson?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [B2B] Announcing InsideView Open: Market Intelligence Anywhere, Anytime
    Customer Success Product Showcase Product Updates Sales Intelligence Technology Umberto Milletti B2B Enterprise 2.0 'In case you were tied up with that Cupertino distractio […]. Informed Enterprise insideview Knobile Sales 2.0 Social CRM social selling
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [B2B] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    Related Stories Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition Why Google+ Is Even More Relevant to Content Marketers Best Practices and Tools for Retargeting Campaigns in the B2B Space. 'I’m delighted today to welcome the Mongoose Metrics team to Ifbyphone.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [B2B] 5 Quick Tips for B2B Marketing to Millennial Decision Makers
    Sales Strategy Sales-Marketing Alignment Social CRM Social Media for Sales Social Media Tips Social Selling Tips and Tricks B2B b2b sales customer 2.0 'Gen Y, or the Millennial generation, is defined as thos […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [B2B] Blogging vs. Journalism: Identifying the Fundamental Differences
    For example, the industry news section of the KoMarketing site generally focuses on B2B marketing news as a whole, while our blog is made up of highly targeted posts from members of our team that focus on specific aspects of B2B marketing such as social media, PPC, content, sales, and more. B2B Online Marketing Blog Content Marketing
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 11, 2014
    [B2B] 3 Tips for Nurturing Prospects in Inside Sales
    In a recent study, Marketing Sherpa found that “73% of all B2B leads are not sales-ready… not receiving the experience they desire.” 'Sales Prospecting Perspectives is pleased to bring you a post from Taylor Lacey, a Business Development Representative at AG Salesworks. What do you picture when you hear the word "nurture?". Tell, Don’t Sell.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 11, 2014
    [B2B] B2B data – Get smart not big
    of B2B companies, Big Data either doesn’t apply or is way down the road.  For starters, most B2B companies haven’t even harnessed their basic data and developed a functional marketing database, or in other words their data is relatively “dumb.”. So why haven’t B2B companies aggressively attacked this glaring problem?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [B2B] Field Report: What’s Hot in Content Marketing
    Content Marketing b2b Consumer 'Author: Maggie Jones Content Marketing World 2014  – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. After three days of sessions, breakouts, panels, and networking, closing keynote speaker Kevin Spacey (!!!) Get case studies. Present data.
  • THE B2B RESEARCH BLOG  |  THURSDAY, SEPTEMBER 11, 2014
    [B2B] Does Big Data mean market research is dead?
    appeared first on Circle Research - B2B market research company. 'When Big Data finally becomes a reality, does that mean market research will become surplus to requirements?  Will surveys, focus groups and interviews become relics of a bygone age? Some would say so. They’re sitting in our servers and on the web.  They’ve got a point. 
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [B2B] Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]
    Kevin Akeroyd is the General Manager of the Oracle Marketing Cloud , which offers a unified, modern marketing platform with integrated cross-channel marketing; content marketing; social marketing and data management for enterprise, B2B and B2C. 'We all understand by now the importance of data to the corporate marketing organization.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [B2B] Find New Customers, the nice demand generation company, looks better than ever!
    And he did lots of great work yesterday on the website of  Find New Customers , the nicest company in B2B demand generation today, which is now based in the Sunshine State of Florida. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business Strategy , Buyer Personas , Buying Process.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [B2B] Millennial “hipsters” and boomer “hippies” – both socially engaged
    Agile Marketing B2B Marketing Content Marketing Internet Marketing Baby Boomers Brand Trust Millennials Socially Engaged Already this segment accounts for $1.3 trillion in consumer spending out of a total of $11 trillion (source: study by Moosylvania). 75% of them also said they would recommend the products of these social active companies.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [B2B] Hiring a PR Firm? Read This First
    Modern Marketing b2b Consumer 'Author: Liz Smyth   You’ve spent days, weeks, maybe months defining your messaging and creating a great communication strategy to go with it. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy. Choosing the right PR firm, however, can be a challenge. Big vs Small. Budget.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [B2B] New Report Offers Insight Into Future of Video Marketing
    Read on for some more perspective and a summary of the key insights, or click here to download the landscape report (you can also choose to download all four Demand Metric research reports on B2B video marketing in a handy packet). Essential Nutrients for a Balanced Video Marketing Diet. This new report from Demand Metric tackles it all.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 9, 2014
    [B2B] In the Eyes of the B2B Buyer – Content is No Longer King
    In the Eyes of the B2B Buyer- Content is No Longer King. It is all about relevance – content is no longer king for B2B Buyers. 'September 9, 2014 – Demand Gen Report. News & Press
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [B2B] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    In the most diplomatic tone I could muster, I responded by stating that I didn’t think there was any correct answer to his question, and moreover, the question itself assumes a sales model that is not only long extinct, but runs completely counter to today’s modern B2B buyer behavior. Plus, B2B buyers have become expert buyers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [B2B] SMX East 2014 Preview: Competitive Research for SEO
    It’s a question we hear a lot, especially in the B2B space. B2B Online Marketing Blog Search Engine Optimization 'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. Adwords.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [B2B] The Four Big Wins of a Marketing Calendar
    Check out our survey of 500 B2B and consumer marketers here: Marketing Trend Watch: 2014 Planning Edition. 'Author: Chandar Pattabhiram We marketers have a lot on our plates. We’re executing faster, running more campaigns and programs, and coordinating across more channels than ever. And marketing is a team sport. Don’t Take Our Word For It.
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 9, 2014
    [B2B] 7 Steps to Gain the Market Share You Deserve (& Sometimes Don't!)
    B2B Marketing Marketing Strategy 'Similar to De Tocqueville’s famous comment, “People get the government they deserve,” I think companies get the market share they deserve based on their ability to market. ” I think it is shockingly true that companies get the market share they deserve.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [B2B] Big Data WILL Transform Your B2B Lead Generation
    For B2B marketers, Big Data is both a boon and a bane. know some of you are saying that “Big Data” is the latest hair-raiser big software companies are throwing around to scare us in the world of B2B lead generation. have previously written about how Big Data can be a big deal for B2B. '—If You Learn How to Use It  .
  • VIDYARD  |  TUESDAY, SEPTEMBER 9, 2014
    [B2B] 3 Ways to Leverage Recorded Webinars in Your Video Marketing Strategy
    'Are you one of the 62% of B2B marketers who use webinars to nurture leads and engage customers? Want to learn additional best practices in video marketing and explore what the future holds for B2B digital marketers? Join ReadyTalk , Vidyard, and other industry leaders at Ignite, the world’s first B2B video marketing summit.
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [B2B] Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse
    B2B / Technology Content Marketing Creative Digital Marketing Mobile Social Media Uncategorized Video 'There is a lot of hype about a recent video app that just hit the app store at the end of August. iPhone and iPad users are now able to record long videos and condense them into shorter, faster videos changing real time into hyper speed.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [B2B] Why Your B2B Can’t Ignore Google+ Any Longer
    'Google+ is one of the most under utilized social media networks in the B2B space. With more than 540 million monthly active users, 350 million more than LinkedIn, Google+ is a sleeping giant in the social media world, and a low hanging fruit in terms of B2B social media marketing. What Makes It Extraordinary. Tactics. Social Media
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [B2B] The 5 "Must Haves" To Ignite A Lead Generation Blog
    'Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire. However, just having a blog is not enough. That is like an unlit fuse. In fact, it’s not even going to get much traffic. Wendy Piersall.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 8, 2014
    [B2B] There’s a Growing Backlash Against Social Sales
    Craig has been in B2B sales since 1977 and during that time has served in a variety of positions including; sales manager, division sales manager, national sales manager, district manager, and as a business owner. Adjectives like … buzzword, overused, cliché, and broken promises. Author information. Craig Jamieson. Jamieson.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [B2B] Why We’re (SO) Excited for Content Marketing World
    Content Marketing b2b Consumer 'Author: Rachel Yarnold Content Marketing World 2014 is here! And that means content marketers are flocking by the thousands to Cleveland, Ohio for a two-day extravaganza hosted by the Content Marketing Institute. How could we not be thrilled?! Need names? 2) Personalizing Your Experience. CMW is your show!
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [B2B] The Appalling State of Marketing in Florida
    B2B demand generation B2B lead generation b2b lead generation companies Business Strategy Buyer Personas Buying Process Chief Marketing Officer Content marketing Find New Customers lead generation Lead Nurturing Lead Scoring Remarkable content Sales 2.0 'Asking «COMPANY_NAME» 5 direct marketing questions. link]. 20 points).
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 8, 2014
    [B2B] Unique Selling Propositions Are a Myth
    Getting & Losing Business Random Rants Stupid Ideas B2B marketing bizmarketer branding Elizabeth Williams getting the business linkedin planning unique revenue producing idea unique selling proposition URPI USP value proposition I need a unique selling proposition” , he said. I said. I mean, why do you need a USP?” Deploying sheep?
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [B2B] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    typical B2B technology firm has several systems that could plug into the CRM-MAP system: If you understand how these systems can work together, and affect each other, you are well on your way to amazing results. 'This is a guest post from Josh Hill , author of the Marketing Rockstar Guides blog on marketing automation. Know Your systems.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [B2B] A Beginners Guide to Inbound Marketing
    In the B2B world, Hubspot is recognized as one of the top marketing technology brands. '" You have 24 hours to complete this challenge.". You’ve seen the challenge. As you may have noticed, companies and organizations are no longer relying on the pushy and impersonal methods of outbound marketing. KNOW YOUR GOALS. PROCUCE GREAT CONTENT.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 5, 2014
    [B2B] B2B Marketers: If You Fail to Plan, You Are Planning to Fail
    We are your outsource B2B marketing resource! Marketing Planning b2b marketing plans strategic planning 'So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan.
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [B2B] Do You Need to Recombobulate Your B2B Marketing?
    So how does all this apply to B2B marketing? B2B Marketing Marketing 'Bear with me a bit and I will explain the odd title of this post. read an interesting tweet from Moira Geary , who gave herself the moniker of “Recombobulator.” While I had actually heard of this term previously, I was not sure of its exact meaning. Pricing changes.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 5, 2014
    [B2B] The A to Z of Inside Sales Training [Infographic]
    Please feel free to share this infographic with other B2B sales professionals who would like to improve their training processes. 'With inside sales training tactics advancing every day, it’s important for managers to stay up to date on the latest training news. And the people who can help the most with that task may be closer than you think.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 5, 2014
    [B2B] Marketing failure should not be fatal
    B2B Marketing Internet Marketing Market Research Content marketing Customer centric Market insights marketing Marketing and Advertising Marketing execution Marketing metrics Marketing strategy Target audience 'We live in a society that extols winning and winners. We need to ensure that we truly understand what is occurring. clear messaging.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 5, 2014
    [B2B] Why Find New Customers is the best name of any Marketing Agency
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas , Chief Marketing Officer , CMO Challenges and Opportunities , Find New Customers , Marketing , Marketing Automation , marketing campaigns , marketing funnel , marketing sales , sales challenges , Sales Leads , sales-ready leads.
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [B2B] 6 Clear Signs You’re Ready for a Video Marketing Platform
    If you’re part of the 61% of B2B marketers using a marketing automation platform, you know that it’s all about the data you can consolidate and gain insight from. This is a great idea because the demand for video isn’t showing any signs of slowing down. You need to evaluate video’s impact on sales. But you can, and results really matter.
  • BEYOND  |  THURSDAY, SEPTEMBER 4, 2014
    [B2B] Why talk of emotional marketing in B2B makes me angry
    'There has been a lot of talk recently about emotion in marketing – largely instigated (in the UK at least) by the nice people at B2B Marketing magazine – but I have to say that the much of the coverage raises in me aren’t very positive ones
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [B2B] The True Stories Behind the Web's Coolest Content
    The crazy sleep schedule of a new mom combined with too much late-night TV brought about a one-of-a-kind infomercial for the B2B Forum. We took the idea of an infomercial and spun it for a B2B audience with this mash-up.". 'The year was 1997, and all the cool kids were watching MTV. and the musicians who made it. Behind the Music.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, SEPTEMBER 4, 2014
    [B2B] U.S. Manufacturing Anchors the Innovation Economy
    No longer are older women with arthritic fingers sewing satin stitches that make up logos on team and B2B apparel. 'In its June 2014 report, Making in America: U.S. Manufacturing, while accounting for just 12% of the GDP, makes up for 60% of all private sector U.S. Manufacturing firms in the U.S. businesses — over 30% of U.S. Textiles.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 4, 2014
    [B2B] Create Your Social Selling Strategy in Just 3 Steps
    Sales Data Sales Intelligence Sales Strategy Sales-Marketing Alignment Social CRM Social Media for Sales Social Selling B2B b2b sales CRM crm 2.0 'If you’re in sales or marketing, you can’t go a day without hearing the term “social selling.” In a nutshell, social selling is knowing who your targets are before you engage with them.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 4, 2014
    [B2B] Case Studies – The Most Powerful Content Marketing buyer attraction
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buying Process , Chief Content Officer , Content marketing. B2B demand generation B2B lead generation b2b lead generation companies Buying Process Chief Content Officer Content marketing Think about it. creative.com.
  • 3D2B  |  WEDNESDAY, SEPTEMBER 3, 2014
    [B2B] 3D2B – 6 Quick and Easy B2B Cold Call Techniques
    'Have you ever noticed that some tasks can be intimidating, but if you have a step-by-step, proven process, and you practice the task, the fear goes away and the tasks become easy? Well, cold calling is one of those tasks that many people fear. However, it’s still a powerful way of building business. Prepare Obsessively. Confucius. How are you?”
  • FATHOM  |  WEDNESDAY, SEPTEMBER 3, 2014
    [B2B] Attention B2B Marketers: Go Digital or Go Home
    'As a 10 year veteran of Business Development at Fathom, I’ve had conversations with a wide-variety of B2B marketers. and B2B marketers were beginning to notice. B2B marketers can no longer wait to embrace digital if they want to be industry leaders. B2B / Technology Manufacturing b2b marketing digital marketing
  • LEAD411  |  WEDNESDAY, SEPTEMBER 3, 2014
    [B2B] Sales & Marketing Content that Doesn’t Suck
    B2B Lead Roundtable [link]. This B2B lead blog is heavy on statistics similar to MarketingProfs. B2B Marketing Zone Marketing Sales Social Media marketing content rand fishkin sales content unbounce blog Source: New York Times. That statistic makes me tired just looking at it. It can be a real time sink. Rand Fishkin CEO @ Moz.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [B2B] Infographic: 29 Tips to Improve B2B Email Campaign Performance
    Check out the infographic below to discover 29 proven tips, techniques, and strategies for better B2B email performance, adapted from this earlier post. 'An email campaign that fails to perform up to expectations could be failing on any number of fronts. The offer could be uninspiring, or buried deep in the email, or both.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 3, 2014
    [B2B] 12 Questions to Ask When Performing SEO Keyword Research
    While time is never really on the B2B marketer’s side, it’s usually worthwhile to revisit your keyword research a second (maybe third?) B2B Online Marketing Blog Search Engine Optimization 'The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 3, 2014
    [B2B] Why Companies Should Do SCORE BEFORE hiring Demand Generation Managers
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Find New Customers , Florida , lead generation , Lead Nurturing , Lead Scoring , Management best practices , Outsourcing marketing , Sales 2.0 , sales challenges. That’s right. You should outsource marketing before hiring in-house.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [B2B] 20 Amazing Examples Of Brand Content Marketing Hubs
    But here is the complete list, separated by B2B and B2C, in no particular order. Amazing B2B Branded Content Marketing Hubs. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Now I know there are more great examples out there. So
  • THE FORWARD OBSERVER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [B2B] Why A B2B Website Without A Blog Is Like A Car Without An Engine
    'Artillery B2B Marketing Blog > The Forward Observer If you want to overhaul your B2B website into a business development machine, the most important part to include is a blog. Every week new B2B websites are launched. That''s why a B2B website without a blog is like a car without an engine. Here''s why. Help them.
  • LEADERSHIP  |  WEDNESDAY, SEPTEMBER 3, 2014
    [B2B] “Eat This—It’s Good For You”
    One of the ongoing frustrations in B2B marketing is how to get your prospects and customers to listen to what you know they need. Ways to Package and Present B2B Content…the Kind You WANT to Eat! You absolutely do not need industry jargon to communicate effectively with your B2B buyer. Then what happens? Not easy. Veggies?
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 3, 2014
    [B2B] Getting to Yes: 5 Marketing Automation Myths Debunked
    The truth is, for most B2B companies, the quantity and quality of leads generated remain the #1 and #2 concerns, by a wide margin. 'Two marketers walk into a bar. As they inch up to the slab, the barkeep levels her gaze, raises an eyebrow, shakes her head. The answer is no.”. But we haven’t asked the question yet.”. Request denied. Booooring.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [B2B] How WebMD Has Changed B2B Marketing Forever
    'Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. At the upper limit, the responses ran as high as 70%. Failure to respond properly to the new vendor selection process.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 2, 2014
    [B2B] 6 Things Michelangelo Could Teach Today’s Inside Sales Professional
    By discarding the wasteful aspects of our sales process, we as B2B inside sales reps are able to achieve both smoother process and greater gains. 'Sales Prospecting Perspectives is pleased to bring you a post from Mike Lipka , an Inside Sales Representative at AG Salesworks. The answer may surprise you. How is this relevant to inside sales?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [B2B] The Hidden Costs of Content Marketing
    Just in case you are thinking the Slap Chop folks are moving in on your sweet B2B gig, this notion of the content machine isn’t new. Content Marketing B2B marketing bizmarketer content marketing Elizabeth Williams linkedin sales squirrels 'Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Creation.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [B2B] One change that dramatically improved B2B marketing results
    There are many new ways B2B marketers can use data. B2B marketing has relied heavily on data for years, but are you tapping into today’s new data sources to improve your marketing. 'You can’t rely on your own data. And that tiny window can turn out to be very misleading. What happens when we start to fill in the picture?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 2, 2014
    [B2B] Blogging Labor: Top 10 Posts of the Past Year
    Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. Theme parks really do hold lessons for B2B marketers; here are 10 B2B marketing and business lessons from Walt Disney World and Universal Studios. What are the Best Social Networks for B2B Marketing? Enjoy! April 22, 2014. Research).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [B2B] 10 things you need to know NOW about OmniChannel Marketing
    Super B2B Marketers.  . 'If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.” OmniChannel anticipates that customers may start in one channel and move to another as they progress to a resolution. Why is this hot now? This is a rule.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [B2B] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Tony Zambito, Founder, Buyer Personas, Session Title: “Accelerating Modern Marketing With The Power Of Buyer Persona Research” In 2001, Zambito established the first buyer insight and buyer persona development methodology designed specifically for B2B Marketing and Sales. 'London calling! Join us! Register Now.
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