• THE POINT  |  TUESDAY, AUGUST 23, 2016
    [B2B] 5 Key Tips for Driving Attendance at Field Events
    Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. With that in mind, here are 5 tips to keep in mind when driving attendance to field events: 1.
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [B2B] Reach Senior Executives through Social Media
    recent study from International Data Corporation titled “ Social Buying: The Importance of Trusted Networks During the B2B Purchase Process ” concluded that 75% of business-to-business (B2B) buyers and 84% of senior/vice president executives use social media to support purchase decisions. How much do senior executives use social media?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [B2B] One Third of CMOs Not Integrating Within Digital Channels
    complete customer experience CX platform for both B2B and B2C companies, allowing you to manage your customer experience at every touchpoint. It’s no secret that the best customers are the ones who engage with brands across multiple channels. How much growth? Companies with strong cross channel customer engagement see a 9.5% CMO Corne
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [B2B] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Ernst and Young. Know What Content Resonates.
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [B2B] Use Marketing Automation The Right Way
    will spare the statistics that prove the buying process in B2B has drastically changed and if you are one of those who still refuse to accept and recognize that, I respectfully urge you to find a new profession. However, what I do find is the lack of change in response within most B2B organizations. Still, we need to do it right.”.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [B2B] The Five Best Pinterest and Instagram Marketing Tools
    But savvy B2B marketers increasingly see its value for promoting infographics, blog posts, videos, presentations, and case studies. Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Google Review Count:  269.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2016
    [B2B] 5 Ways to Get Personal With Your Audience at Scale
    Targeting and Personalization b2b ConsumerAuthor: Patrick Groover As marketers, we’re in a race–a race to capture and hold the attention of our target audiences. Yet on the open road of the internet, it can sometimes feel like we don’t know which way is North. Develop Messaging Categories. Architect Your Audience Into Your Site Layout.
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [B2B] Why Product Marketing is Essential to Your B2B Organization
    The post Why Product Marketing is Essential to Your B2B Organization appeared first on Kapost Content Marketing Blog. Magazine asked Mozilla’s CMO, Jascha Kaykas-Wolff, what’s the most critical hire in marketing? This is encouraging. It’s a paradox that a function this important is commonly misunderstood. My response? Prioritize.
  • TYPE A COMMUNICATIONS  |  TUESDAY, AUGUST 23, 2016
    [B2B] B2B Brand Storytelling: Learning From Nike
    B2B Marketing Brand Storytelling Content Strategy Branding Carla Johnson Nike storytelling Type A CommunicationsAugust 23, 2016 by Carla Johnson When it comes to consistently telling a brand story, few brands have the sustainable track record that Nike does. From its inception in 1971. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 23, 2016
    [B2B] How to be a marketing maverick in an old-fashioned industry
    We’re a niche B2B consultancy working with the surveying industry, otherwise known as Geospatial. B2B and social media branding business strategy Influence marketing Marketing Strategy customer acquisition elaine ball marketing strategy social media strategyBy Elaine Ball, {grow} community member. Oh yeah, I saw that eye roll.
  • SNAPAPP  |  TUESDAY, AUGUST 23, 2016
    [B2B] How to Build the Business Case for Purchasing Marketing Technology
    When it comes to buying marketing technology, return on investment is one of the most powerful deciding factors – DemandGen Report recently reported that among B2B buyers, “ROI remains a top consideration when selecting a new product or solution — especially as many respondents reported increased oversight from company leadership.”.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [B2B] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. believe it’s because the attention and efforts are on the top of the funnel instead of thinking about the complete buyer’s journey. […].
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [B2B] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    My two favorites are LinkedIn (for B2B content) and Facebook (for B2C and some B2B) leads. In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. First, nail the basics. Do you deeply understand your buyer personas ? Events and trade shows.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [B2B] The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend
    For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing. The post The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend appeared first on Marketing Insider Group.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2016
    [B2B] ABM Vendor Guide: What to Look for in External Data Sources
    abm data abm reviews abm vendor guide b2b data data quality marketing data marketing data sourcesLast week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. Let’s start with the first sub-function, External Data.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [B2B] How To Measure Paid Media ROI (ROAS)
    Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. Through proper tagging (UTM parameters) or through ad network integrations, many B2B marketing analytics are able to track traffic from channels or campaigns and properly attribute lead generation. Cost Per Lead (CPL).
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [B2B] What’s the role of a content strategist?
    Most B2B companies have stuck a toe in the content marketing water by shifting some of their resources to generate white papers, thought-leadership articles, infographics, and video— primarily for use in the marketing automation systems that they’ve purchased. What is their media preferences do they prefer? Content Strategy
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [B2B] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    Author: Steve Pogorzelski Account-based marketing (ABM) continues to gain popularity among business-to-business (B2B) organizations looking to deepen engagement with specific accounts.  In its 2016 State of ABM study, SiriusDecisions found that 92% of companies recognize ABM as a valuable solution to B2B marketing challenges.
  • CONTENT STANDARD  |  MONDAY, AUGUST 22, 2016
    [B2B] How to Tap Your Own Employees for Influencer Marketing
    software engineer for a B2B brand likely is coming at their industry from a different angle than, say, the CEO of a B2C brand. Who was the “convincer” in your high school? You probably know what I’m talking about. The kind who could bring people together and move their opinions in one direction or another. The Friendly Exec.
  • SNAPAPP  |  MONDAY, AUGUST 22, 2016
    [B2B] Come Hang With Us at the Uberflip Experience in Toronto
    He’ll also be moderating a panel on Thursday the 25th on how the C-suite approaches B2B marketing strategy. Pack your maple syrup, hockey jerseys, and extra politeness – SnapApp is crossing the border to the north this week for the Uberflip Experience in Toronto ! It expects to be a gathering of some of the brightest minds in marketing.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [B2B] Social Media Audiences Are Great, But Email Audiences Are Better
    Disadvantage #3: People just aren’t usually in shopping (or B2B research) mode when they’re on social. Even on LinkedIn, where most B2B networking goes down, people just aren’t in the same mindset as they’re in when they’re working through their inbox. Email Marketing b2b email newsletter email marketing email newsletter
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 22, 2016
    [B2B] Using Regression Analysis in market research
    They may give undue weight to ‘rational’ factors such as price, especially in B2B markets. The post Using Regression Analysis in market research appeared first on Circle Research - B2B market research company. However, these metrics alone are not enough.  Two approaches can take our understanding to that next level. and 0.7 value.
  • CONTENT SCIENCE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [B2B] Content Strategy for Marketing
    Custom Content Council OF MARKETERS80% CONTENT INVESTMENTS BY B2B + B2C COMPANIES. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. content is critical. You’re.
  • SHOWPAD B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [B2B] Stop Killing Your Content: 3 Reasons Your Content Falls Flat
    Each year B2B organizations spend more than $5.2B on content creation and distribution. Introduction “B2B organizations spend more. in B2B organizations. Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. and value. content.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [B2B] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [B2B] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. Thirty-one percent identified as B2B marketers, 18. 49 percent work across B2B and B2C businesses. marketing in B2B tech, even major brands like. B2B marketers. While.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [B2B] Content Methodology: A Best Practices Report
    benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers. and over half of both B2B and B2C marketers are not clear on what a successful. The Drum named the Best B2B Content Marketing of 2015. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [B2B] Staffing and Launching Your Content Marketing Program
    What’s the Difference Between B2B and B2C Market- ing?” ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. night.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [B2B] Content Marketing Playbook: Strategy and Roadmap
    According to CMI’s 2015 report, just 35 percent of B2B or- ganizations and 27 percent of B2C organizations have a. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [B2B] Evangelizing a Content Marketing Program
    Consider: Content Marketing on the Rise &86% B2B Marketers are now using content marketing in. strategic fashion 77% B2C Marketers 76% 69%& B2B Marketers are creating more content than they. report, only 21 percent of B2B marketers say that they’re. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist.
  • EMEDIA  |  FRIDAY, AUGUST 19, 2016
    [B2B] Why Your B2B Content Sucks
    Blog Marketing Content Creation Lead Generation Marketing/Sales Management Content Blog Post Audiences Resources Homepage B2B Content MarketingYou're still selling, even though you know better.
  • LEADERSHIP  |  FRIDAY, AUGUST 19, 2016
    [B2B] How to Create the Perfect Social Media Posts – Part 1
    This is a major platform for many B2B companies, so it’s important to stand out. Which platforms do you focus your B2B social media campaigns on? Powerful social media marketing techniques. It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 19, 2016
    [B2B] Why Email Marketing Is Still Effective
    Many companies shy away from email marketing because they think it’s an outdated approach, but 59 percent of B2B marketers said email is the most effective channel for revenue generation. Unlocking the full potential of B2B email marketing. A lot has been written about persuading consumers to click and buy. It’s true.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [B2B] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    Here are a few of the top B2B marketing reads you may have missed from our blog this year.  SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. While it’s not a new concept, one of the hottest trends in B2B marketing this year is account-based marketing (ABM).
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [B2B] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    Think again -- 67% of B2B marketers say that events make for one of the most effective strategies they use. Takeaways for marketers: Experiential marketing does work for B2B brands. Work events are really hit or miss. An entire room had been curated to look like a video game setting, and people were dressed up as characters from it.
  • BIZIBLE  |  THURSDAY, AUGUST 18, 2016
    [B2B] [INFOGRAPHIC] The Periodic Table of ABM Elements
    That’s why we’ve been working hard to create more of them -- like this B2B marketing sophistication framework and this ABM orchestration template. In addition to targeting, personalization is one of the most important ways in which ABM can be a more effective strategy than more traditional B2B marketing strategies. ABM BUILDING BLOCKS.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [B2B] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    abm abm product reviews abm software abm systems abm vendors account based everything account based marketing b2b marketingIt’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Hopefully the result is worth the effort. The fundamental challenge was two-fold. Awesome!
  • KEO MARKETING  |  THURSDAY, AUGUST 18, 2016
    [B2B] Five Tips for an Improved Website Conversion Rate
    As a leading B2B marketing agency, KEO Marketing can help analyze your audience, your offer and your content to find areas where improvement can be made. “What is a good conversion rate for my lead generation campaign?”  That is a question that most marketing people ask when they are planning a campaign.  It depends on a number of things.
  • LEANDATA  |  THURSDAY, AUGUST 18, 2016
    [B2B] Introducing Ops-Stars
    Well, Ops-Stars at B2B companies are: The operations professionals who build the revenue-generating engine. B2B sales has changed profoundly in recent years. The obvious question is, “What’s an Ops-Star?”. The fixers who remove obstacles for sales reps. The unsung heroes behind the entire modern sales process. It’s a circus. We agree.
  • ANNUITAS  |  THURSDAY, AUGUST 18, 2016
    [B2B] Account-Based Everything?
    It’s not every day that a group of leading B2B marketers gather in Boston. Last week over 400 marketers attended #FlipMyFunnel in Boston to share best practices in marketing on topics including Account-Based Marketing (ABM), MarTech, Sales Development Email Dos and Don’ts (some scary examples here), Leadership, Big Data and much, more.
  • OPENTOPIC  |  THURSDAY, AUGUST 18, 2016
    [B2B] A High-Level B2B Marketing Budget Breakdown
    However, this can be hard if you’re just launching new campaigns for the first time and don’t have valuable historical data to rely on, The post A High-Level B2B Marketing Budget Breakdown appeared first on Opentopic. We’re in the age where marketing is recognized as the foundation for business growth. Cognitive Technology
  • VIEWPOINT  |  THURSDAY, AUGUST 18, 2016
    [B2B] Marketing is More than Automation
    B2B Marketing Marketing Strategy Account-Based MarketingThere is a back story to the development of the process called Account Based Marketing and that story was published in this blog by LeanData, Inc.: “In 2003, Bev Burgess , SVP ITSMA Europe, was the host of a get-together in London. The rest, as they say, is history. Fast forward to 2016.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 18, 2016
    [B2B] What to Do When Your Content Marketing Falls Flat
    How to Leverage Content Marketing in “Boring” B2B Industries. B2B Online Marketing Blog Content Marketing Marketing MeasurementLike most of us, I’ve been glued to my television the last 13 days watching Olympics. retired from gymnastics at the age of 5 when I decided I just wasn’t ever going to be able to do a cartwheel.
  • INTEGRATED B2B  |  THURSDAY, AUGUST 18, 2016
    [B2B] The beginner’s guide to SMS marketing for B2B
    Four reasons SMS is perfect for your B2B marketing: ●     75% of phones worldwide (4.5 The post The beginner’s guide to SMS marketing for B2B appeared first on IntegratedB2B. SMS marketing is a great way to reach out to potential and current customers as well as employees.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [B2B] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Modern Marketing b2b ConsumerAuthor: Ashika Balani The days of telemarketers are long gone. New business models are being created rapidly, harnessed by a proliferation of mobile endpoints and ubiquitous data that enables a meaningful shift in engagement. Here are  three ways that technology is transforming marketing: 1. Data is Evolving.
  • TYPE A COMMUNICATIONS  |  THURSDAY, AUGUST 18, 2016
    [B2B] What is Digital Transformation, and Why Should Marketers Care?
    B2B Customer Journey Digital Marketing B2B Marketing buyer's journey content marketing strategy Demand Generation Lead Generation SiriusDecisions Suzanne Martin The MX GroupAugust 18, 2016 by Suzanne Martin As a modernizing marketer, you understand the importance of using the right technology. read more.
  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [B2B] How To Make the Most of the YouTube Content Marketing Customer Journey
    But when we’re in project mode, whether for business (B2B purchases) or personal (B2C purchases), we’re using YouTube in a fundamentally different way. We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. Generally, we come to YouTube videos through search.
  • DISCOVERORG  |  WEDNESDAY, AUGUST 17, 2016
    [B2B] 3 Reasons for Low ROI from a Trade Show (with ways to improve)
    DiscoverOrg has a unique relationship with over 250 B2B publishers, who feed our OppAlerts tool with massive amounts of content consumption data, allowing you to identify the right person at the right company with the right message to shape their vision for your solution. One of the most popular avenues to generate leads is trade shows.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 17, 2016
    [B2B] Email Course101: 5 Things to Know When Creating an Automated Email Series
    Email courses are gaining traction, particularly for B2B organizations that need to educate their audiences in order to make a sale. In the new era of email marketing, marketers are intent on delivering subscribers exactly what they want. In an email. Cognitive Technology
  • OPENTOPIC  |  WEDNESDAY, AUGUST 17, 2016
    [B2B] How To Explain The Benefits of Video Marketing to Your Boss
    According to recent studies, “96% of B2B organizations who use video marketing report. If 87% of online marketers are using video content in their marketing campaigns, why aren’t you? The post How To Explain The Benefits of Video Marketing to Your Boss appeared first on Opentopic. Marketing ROI
  • VIDYARD  |  WEDNESDAY, AUGUST 17, 2016
    [B2B] 5 of the Best Ways to Generate Leads with Video [SlideShare]
    And even B2B buyers are watching video. 72% of B2B buyers watch videos throughout their entire path to purchase and. You want more leads. Funny thing is, your leads want more video. So why not kill two birds with one stone (ugh, what a gruesome saying). But you get the gist: use video to get more leads. Click to Tweet !).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2016
    [B2B] How to Orchestrate and Personalize the Entire Customer Experience
    Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C. As Forrester puts it "it’s the age of the customer, and transforming the customer experience (Cx) is one of five critical market imperatives that companies need to shift toward customer obsession."
  • OPENTOPIC  |  WEDNESDAY, AUGUST 17, 2016
    [B2B] Email Course101: 5 Things to Know When Creating an Automated Email Series
    Email courses are gaining traction, particularly for B2B organizations that need to educate their audiences in order to make a sale. In the new era of email marketing, marketers are intent on delivering subscribers exactly what they want. In an email. Cognitive Technology
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [B2B] Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights
    Marketing Automation b2bAuthor: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? If so, keep reading…. One of my favorite Olympic events is the track and field sprint relay race (coming up this week in Rio).
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 17, 2016
    [B2B] How to Get Lead Scoring Right the First Time
    Lead scoring is a technology and business process used by B2B companies for the purpose of automating the ranking, grouping, routing and tracking of leads that are responding to campaigns and interacting with your corporate website. The post How to Get Lead Scoring Right the First Time appeared first on Marketing Insider Group.
  • BRAINSHARK  |  WEDNESDAY, AUGUST 17, 2016
    [B2B] Forrester: What Sales Readiness Strategies Matter Most for B2B Sellers? [Video]
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [B2B] KEO Marketing CEO, Sheila Kloefkorn, Accepted into the Forbes Agency Council
    August 16, 2016 – KEO Marketing (https://keomarketing.com), a full-service business-to-business (B2B) marketing agency, announced today that president and CEO Sheila Kloefkorn has been accepted into the Forbes Agency Council. KEO Marketing is a leading business-to-business (B2B) digital marketing agency in Phoenix. PHOENIX, Ariz.,
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 16, 2016
    [B2B] Mi6 Agency’s Top Charts for August 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! More Comprehensive Analytics for B2B Marketers. Predictive analytics top the list of measurement tools for B2B Marketers in 2016, with only 15% employing anything currently.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 16, 2016
    [B2B] Mi6 Agency’s Top Charts for August 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! More Comprehensive Analytics for B2B Marketers. Predictive analytics top the list of measurement tools for B2B Marketers in 2016, with only 15% employing anything currently.
  • HINGE MARKETING  |  TUESDAY, AUGUST 16, 2016
    [B2B] Emerging Trends in Marketing Include Marketing Automation
    How Hinge Can Help: Your B2B website should be one of your firm’s greatest assets. One of the emerging trends in marketing for AEC firms is marketing automation (MA). While components of marketing automation are being embraced by some firms, others turn away from this technology. AEC Content Marketing Online Marketing
  • ETRIGUE  |  TUESDAY, AUGUST 16, 2016
    [B2B] eTrigue becomes the first Marketing Automation company to receive EU-U.S. Privacy Shield Certification from the U.S. Department of Commerce
    Accountability B2B Marketing eTrigue News Privacy B2B education B2B marketing privacyeTrigue is the first marketing automation provider to receive the EU-U.S. Privacy Shield Certification from the United States Department of Commerce. eTrigue is one of the first 34 companies to receive the certification. The EU-U.S. The EU-U.S.
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [B2B] Selling With Content: What’s Repeatable and What’s Not?
    What does a perfect world B2B sales process look like? For me, that looks like marketing generating enough qualified leads so that most of my time is spent having productive sales conversations. We're all looking for the secret formulas that we can replicate to keep the machine running. The idea of marketing one-to-many is on the decline.
  • 6SENSE  |  TUESDAY, AUGUST 16, 2016
    [B2B] 5 Essential Tools for Your Salesforce Account-Based Marketing Cloud
    For leading B2B organizations, ABM has become a dominant strategy to ensure high-value target accounts are marketed to in a way that is relevant and personalized. As the buzz around ABM soars, many sales and marketing professionals don’t know where to start…until now. Identify – tools for identifying potential accounts. Latest
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [B2B] Marketing Strategies for Reaching the Wearable Devices Market
    This can be especially powerful in the B2B arena. If you need help developing a marketing strategy that incorporates wearable technology contact KEO Marketing, a leading B2B marketing agency , for insight on leveraging this emerging and powerful market. The wearable devices market is growing very quickly. Mobile Marketing
  • KAPOST  |  TUESDAY, AUGUST 16, 2016
    [B2B] Care for a Side of Strategy with Your Marketing Software?
    You place your order. “I’m hungry for a serious B2B marketing platform. I’ll have Kapost please.”. The sign reads, “Unlock the Potential of Your Marketing Content.”. You go in. The clerk smiles and says, “Good choice. Very tasty software.” She adds, “Did you know it also comes with implementation strategy?”. Okay, it’s not a sign. MG: Yes.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [B2B] Origami Logic Scores Gold with “Brand Olympics” Campaign
    B2B Marketing Content marketing Creative Graphic Design Interactive Design Web Design b2b content marketing brand olympics campaign microsite digital design microsite origami logic web designOrigami Logic is a marketing analytics company and a global leader in marketing performance measurement.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 16, 2016
    [B2B] A Back To School Lesson For CMOs
    This week, it's a lesson that transcends all CMOs, be they B2C or B2B. Last week I told CMOs what they need to know about back-to-school shoppers. Let's get started. You in the back, sit up straight. I see you back there. But the fact is all of us — CMOs or not, should always be learning. That's fine. Call it what you want.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [B2B] A Blueprint for Creating Share-Friendly B2B Blog Posts
    However, using what I see every month putting together client content reports as well as information gathered from one of my favorite tools, Buzzsumo , I’ve outlined some shared elements of B2B blog posts that stand out among the competition. Apparently, I’m not the only B2B marketer who feels this way. Let’s get to it!
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [B2B] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Building on Infer’s pioneering lead behavior and account fit scoring models, the company’s new Account-Based Behavior Scoring allows marketing teams to laser-focus their campaigns on the business-to-business (B2B) deals that are most likely to close quickly. the next three weeks). About Infer. Additional Resources. Find Infer on LinkedIn.
  • NETLINE B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [B2B] The Inside Story on NetLine Told One Podcast at a Time
    David Fortino, SVP of Audience and Product at NetLine Corporation, was recently interviewed on two popular podcasts covering everything from b2b lead generation strategy to audience monetization — plus, an inside look at how NetLine generates quality leads with content for top enterprise-level companies.
  • LEAD LIAISON  |  TUESDAY, AUGUST 16, 2016
    [B2B] Lead Liaison Weighs in on How to Run a Webinar using Marketing Automation
    The cloud-based sales and marketing automation solution is a trusted partner to B2B companies worldwide. To view this Press Release in it’s original context, please visit PRWeb’s recent news. Their software allowed us to basically templatize the entire webinar process from invite, to reminders, to follow up. Preparation is key.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [B2B] A High-Level B2B Marketing Budget Breakdown
    Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Marketing Budget Samples, Examples, and Tips b2bYou might use a variety of metrics to determine your ROI (e.g. Paid Advertising: 20-30%. Events: 5-10%.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 16, 2016
    [B2B] 5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition
    Three years after Instagram broke into the social media scene, TrackMaven released its first Fortune 500 Instagram report, which was designed to “[examine] the Fortune 500’s usage and application of the social network with the highest average engagement levels for both B2B and B2C brands: Instagram.” Patagonia. Birchbox.
  • TYPE A COMMUNICATIONS  |  TUESDAY, AUGUST 16, 2016
    [B2B] Where Do You Fall on the Customer Experience Maturity Scale?
    B2B Marketing Content Marketing Strategy Customer Experience Brand Storytelling Carla Johnson content marketing content marketing strategy content strategy Customer JourneyAugust 16, 2016 Customer experience isn’t a new idea, but the growing attention to it is. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2016
    [B2B] 5 Ways to distinguish your content and brand by using research
    But doing it right is the best way to be known for doing things right, and for the quiet minority–the brand managers, the B2B customers, the Agencies–to recognize that your company cares about actually advancing the field. By  Tom Webster, {grow} Community member. Here are five ways to do just that. 1. Good question, eh? 2.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [B2B] How Higher Education Marketing has Changed
    And like every other purchase made today, consumer or B2B, students and parents are conducting most of their school research well before they ever make direct contact with a school. The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. Four-year universities see flat enrollment rates.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [B2B] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale.  I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. The post 5 Ways to Immediately Boost Account Based Marketing (ABM) appeared first on B2B Lead Blog. Break].
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [B2B] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Most B2B topics will fall into the $25 category. Content Marketing b2b content content content marketing promoting contentWe content marketers just aren’t very good at promoting our content. Here’s how bad it is: Half of all articles get eight shares or less. That’s according to a study by Moz and BuzzSumo. It’s significant, too.
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [B2B] How To Adopt ABM Predictive Analytics at Your B2B Organization
    B2B marketing orgs that are launching their companies into account-based marketing are forward-thinking marketing enthusiasts who care a lot about targeting. This feature allows B2B marketers to see how the account is progressing through the marketing and sales funnel. What are the steps to adopting a predictive ABM strategy ?
  • DISCOVERORG  |  MONDAY, AUGUST 15, 2016
    [B2B] Peaches, Netflix, and Sales Intelligence – Try Before You Buy
    Best Practices from the Industry Guest Blog Sale Operations Sales Leadership & Management Accurate data B2B Insights B2B Sales Insights netflix Sales Enablement Tools Sales Intelligence“Try before you buy” is the new world order. Whether it’s a free month of Netflix, a $0.99 She examined every, single one meticulously.
  • OPENTOPIC  |  MONDAY, AUGUST 15, 2016
    [B2B] 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency
    That’s both a strength and a drawback for B2B marketers. But once the number of reasonably active individuals and brands you follow gets beyond even a modest level, The post 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency appeared first on Opentopic. Cognitive Technology
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [B2B] What’s New in Social? Video Takes Center Stage
    Social Media b2b ConsumerAuthor: Lisa Marcyes Marketers, take note. While it isn’t new, video is now an essential part of any successful social media marketing strategy as core social platforms are launching new features to support it. According YouTube Jumps on the Mobile Live Streaming Bandwagon. and Japan. What’s New in Social?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 15, 2016
    [B2B] No, I Do Not Want To See Your Demo
    A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London.  The event, hosted by B2B Marketing, was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies.
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 15, 2016
    [B2B] Driving action from a customer satisfaction programme
    This survey should prioritise action areas so that your resources can be effectively deployed.  To do so, avoid asking customers what matters most to them as people often lack insight into their own motivations and in B2B environments there’s a tendency for people to over-rationalise.  Here are nine golden rules. Rule 3: Prioritise.
  • TONY ZAMBITO  |  SUNDAY, AUGUST 14, 2016
    [B2B] Are Your Buyer Personas Data Overkill?
    As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent.  Information Overload by Jenny Chisnell. With many touted frameworks and processes being representative of buyer personas in name only.  Why do I say labeled in name only ? 
  • CONTENT STANDARD  |  SATURDAY, AUGUST 13, 2016
    [B2B] What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics
    Sure, I didn’t have a college degree or work experience in the B2B or B2C marketing fields—and the extent of my industry knowledge was a business plan for a lemonade stand that consisted of a single piece of paper with some very convincing crayon diagrams. Does that mean new marketing strategies for B2B and B2C brands?
  • BIZIBLE  |  FRIDAY, AUGUST 12, 2016
    [B2B] An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won
    From the moment a potential buyer first encounters a B2B brand, a multi-touch attribution solution is tracking, modeling, organizing, and reporting that data inside the organization’s CRM. Multi-touch attribution data tracks prospect behavior from the beginning to the end of the marketing funnel. True, Anonymous First Touch. Social. Organic.
  • SALES ENGINE  |  FRIDAY, AUGUST 12, 2016
    [B2B] Will content marketing ever eliminate the need for salespeople?
    still required my doctor to give me the correct diagnosis—and I think it’s the same in B2B sales. Take a look at the infographic below to see how content marketing should complement the complex B2B sales cycle. It seems like every disruptive Internet trend leads to predictions of the death of an old trend. Print is dead. SEO is dead.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, AUGUST 12, 2016
    [B2B] InsideView Joins ABM Cloud for Salesforce, First-Ever Account-Based Marketing Partnership for Salesforce Platform
    “ABM” is the hottest acronym in B2B marketing, and while many marketers can say they’ve grasped the fundamentals of ABM, they still struggle with getting plans in place and programs off the ground. Account-based marketing (ABM) is here, and it’s here to stay. Market Intelligence account-based marketing.
  • LEADERSHIP  |  FRIDAY, AUGUST 12, 2016
    [B2B] How Marketers Create and Consume Content
    What improvements do you suggest to B2B content marketing campaigns? Content Marketing Infographics B2B lead generation content marketing digital marketing home infographic ROIA lot of time and money is spent on studying and explaining consumer behavior and the psychology of marketing. Let’s check it out. Marketers are consumers too.
  • OPENTOPIC  |  FRIDAY, AUGUST 12, 2016
    [B2B] B2B Customers Demand More Personalization In Email
    Email marketing: Most (if not all) B2B marketers are leveraging it. The post B2B Customers Demand More Personalization In Email appeared first on Opentopic. But are they doing it right? It depends on who you. Cognitive Technology
  • ION INTERACTIVE  |  FRIDAY, AUGUST 12, 2016
    [B2B] Interactive Content Marketing Weekly Roundup: August 8-12
    It’s Friday, Friday, Gotta get down on Friday. But in that same report, 60% of marketers say that producing content that is engaging is one of their top challenges. Here are three quick tips to help you leverage the interactive content you create to improve those marketing results. Check it out! Content Not Getting Enough Love? Facebook. Twitter.
  • BIZNOLOGY  |  FRIDAY, AUGUST 12, 2016
    [B2B] 7 tips for effective press releases
    B2B Marketing Public Relations B2B marketing brand image descriptors PR Press release public relationsPress releases can be very effective for helping to create a buzz and getting the word out about something new with your business. How can you make your press releases more effective and stand out against the rest? Follow up quickly.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 12, 2016
    [B2B] Ready, Set, Gold: 4 Skills That Marketers Need to Master
    Modern Marketing b2b ConsumerAuthor: Ellen Gomes I don’t know about you, but I’m officially obsessed with the Olympics. It’s powerful to watch the world’s top athletes come together—despite differences in global politics, race, or religion—to compete in an athletic arena. The results? Focus. Great Communication. Communication. The takeaway?
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2016
    [B2B] How to Create Content for Every Stage of the Buyer's Journey
    That’s one of the main reasons that 88% of B2B marketers are using custom content marketing (up 86% from 2015), and 76% of marketers plan to produce more content this year. Unfortunately, a surprising 68% of B2B organizations haven’t even defined the stages in their sales funnels. In most cases, that's not how purchases are made.
  • HINGE MARKETING  |  THURSDAY, AUGUST 11, 2016
    [B2B] How to Promote Your Website and Increase Your Online Presence
    SEE ALSO:   7 B2B Website Best Practices to Enhance Your Online Presence. How Hinge Can Help: Your B2B website should be one of your firm’s greatest assets. Every week, I talk to a handful of professional service firm teams and owners who are on the cusp of taking the plunge on a new website project. Information is out of date.
  • EMEDIA  |  THURSDAY, AUGUST 11, 2016
    [B2B] 5 Ways to Give Old B2B Content New Life
    Today, everyone has B2B content to use; in fact, there is so much content out there that you might feel overwhelmed with the many options you have to use. Blog Webinars Marketing Content Creation Ebook White Papers Strategy Marketing/Sales Management Blog Post Audiences Homepage B2B ResourcesLearn five ways here. Learn five ways here.
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [B2B] 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency
    That’s both a strength and a drawback for B2B marketers. But once the number of reasonably active individuals and brands you follow gets beyond even a modest level, The post 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency appeared first on Opentopic. Cognitive Technology
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