MADISONLOGIC B2B WHITE PAPERS | SATURDAY, AUGUST 30, 2014
[B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
Engagement in B2B Marketing. B2B marketers: “Show us where the money went and the impact on. social media outlets B2B marketers should be utilizing, and ultimately. 68% Percentage of B2B marketers that rank “measuring the return on. nuances of a B2B Sales Cycle? ? Third-Party Influencers Nuances of a B2B sales.
MADISONLOGIC B2B WHITE PAPERS | SATURDAY, AUGUST 30, 2014
[B2B] Start engaging from the first click in the Customer Journey
That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
MADISONLOGIC B2B WHITE PAPERS | SATURDAY, AUGUST 30, 2014
[B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
REVRESPONSE B2B WHITE PAPERS | SATURDAY, AUGUST 30, 2014
[B2B] 3 Keys to Quality Leads
Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
REVRESPONSE B2B WHITE PAPERS | SATURDAY, AUGUST 30, 2014
[B2B] Creating Personas For B2B Marketing
Get This Free Step-By-Step Guide To Targeting Quality Leads
REVRESPONSE B2B WHITE PAPERS | SATURDAY, AUGUST 30, 2014
[B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
Reach, Engage, and Influence Marketing Decision Makers
NETLINE B2B WHITE PAPERS | SATURDAY, AUGUST 30, 2014
[B2B] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
FEARLESS COMPETITOR | SATURDAY, AUGUST 30, 2014
[B2B] It’s Gameday, fans. This ND grad is pumped!
Today, since the nicest company in B2B marketing today, Find New Customers , moved to the Tampa/St. 'Joe Montana. From the Fall of 1977 to the Fall of 1981, I stood in the student section of the football stadium at the University of Notre Dame and 32 years later, I am a huge fan of my Fighting Irish football team. Some things never die.
HINGE MARKETING | FRIDAY, AUGUST 29, 2014
[B2B] Hinge’s Fab 5: August 2014
Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1. In the first installment of his two-part series, Kevin Bloom explores three metrics that can begin to tell the whole story of who is visiting your B2B website and paint a better picture for you when evaluating the overall performance of your website. Ali Luke, ProBlogger.
LEADERSHIP | FRIDAY, AUGUST 29, 2014
[B2B] Interesting Infographics: How To Make Profitable Conversations
invite you to refer to these guidelines below, which aids our B2B marketing peers – including yourself – in understanding the influence content has over a target audience’s decisions. 'How much of an influence does your content have on your bottom line? Your Guidelines For Building Profitable Conversations. that relate to your company.
FEARLESS COMPETITOR | FRIDAY, AUGUST 29, 2014
[B2B] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
You can follow me on Twitter Follow @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas , Buying Process , Demand Generation , Management best practices , sales challenges , Sales knowledge , sales leadership. The answer is lead scoring ! Love comments here.
SYNECORE | FRIDAY, AUGUST 29, 2014
[B2B] Lead Segmentation: Enhance Your Email Marketing
For B2B companies, are you implementing the correct messaging in regards to job status? 'After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads. What does your company do to nurture leads? Maybe a monthly newsletter? Challenge/Opportunity. See the difference?
3D2B | THURSDAY, AUGUST 28, 2014
[B2B] Proven Listening Techniques for Awesome B2B Telemarketing
'“The only way on earth to influence other people is to talk about what they want and show them how to get it,” said Dale Carnegie in How to Win Friends and Influence People. Since business development is all about influence, that’s a statement worth etching into your mind. But first, how do you know what other people want to talk about? Parroting.
HINGE MARKETING | THURSDAY, AUGUST 28, 2014
[B2B] Why You Still Need a Content Marketing Strategy for B2G
You may have noticed at this point that I am continuing a theme I’ve used in B2B content marketing: be specific in targeting your audiences, understanding their needs, and providing educational content to help them do their jobs better. 'How much of $462 billion do you need to be successful? Nail Down The Overall B2G Strategy.
HUBSPOT | THURSDAY, AUGUST 28, 2014
[B2B] 15 Stats That Prove You Need Mobile Email Optimization
Whether you''re an ecommerce business directly generating sales from email sends or a B2B company sending a dedicated marketing offer to increase lead flow, mobile-friendly emails can benefit your bottom line. 'I don''t know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete.
ANNUITAS | THURSDAY, AUGUST 28, 2014
[B2B] Social Media is Not a Strategy!
And trying to execute Demand Generation tactically is one of the issues that continues to plague marketers and perhaps is the greatest obstacle to success in B2B organizations. Blog B2B Marketing Buyer perpetual demand generation Social media strategy Software Advice tactics If it’s social media, then be there.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 28, 2014
[B2B] 5 Problems with B2B Marketing…and How to Fix Them
'B2B marketing isn’t a perfect industry (what industry is?), but the main arguments against B2B marketing, like unoriginality, competition, and boring products, are also the areas where a company can stand out most online. The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out.
BIZNOLOGY | THURSDAY, AUGUST 28, 2014
[B2B] B2B Marketers still struggle with lead nurturing
The post B2B Marketers still struggle with lead nurturing appeared first on Biznology. B2B Marketing Content Marketing Internet Marketing Offline Marketing B2B marketing Bizo Business Conversion rate Internet marketing lead management lead nurturing marketing RSS Rule of 45 Sales social media This is a mistake.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 28, 2014
[B2B] 6Sense Finds B2B Prospects Using Web Site Activities
The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response. and from a network of third-party Web sites. Formal release was in May 2014.
MODERN B2B MARKETING | THURSDAY, AUGUST 28, 2014
[B2B] The Marketers First Virtual Event – Are You Ready?
Are you a B2B marketer in the small-to-medium business space? 'Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. Here are some highlights to look forward to: 1. Marketing to consumers?
FEARLESS COMPETITOR | THURSDAY, AUGUST 28, 2014
[B2B] Step 3: What you do when a visitor to your website is NOT ready to buy?
B2B demand generation B2B lead generation b2b lead generation companies Business relationships Buyer Personas lead generation Lead Nurturing Leadership Management best practices Marketing Marketing Automation marketing campaigns sales challenges sales funnel Sales Leads 'The answer: Lead Nurturing. Hey Tampa/St. Great line!
B2B MARKETING INSIDER | THURSDAY, AUGUST 28, 2014
[B2B] 10 Expert Tips On How To Achieve Content Marketing ROI
Ardath Albee, CEO & B2B Marketing Strategist at Marketing Interactions . Determining ROI in the B2B space takes creativity. Let me know what you think n the comments below and please follow me on Twitter , LinkedIn , Facebook or Google+ and Subscribe to the B2B Marketing Insider Blog for regular updates.
HINGE MARKETING | WEDNESDAY, AUGUST 27, 2014
[B2B] How to Identify Buyer Personas for Professional Services Marketing
SEE ALSO: Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care. 'Developing a content marketing strategy can seem intimidating. How do you begin? How do you know what to write, or who you’re writing for? After all, your clients come to you with varying, often complex needs. Who are your buyers?
SALES INTELLIGENCE VIEW | WEDNESDAY, AUGUST 27, 2014
[B2B] Smart Sales Intelligence: A Powerful Tool for Marketing
The role of a B2B marketer is in the process of going through a fundamental shift. ' Interested in learning how sales and marketing can work together to close more deals? Join Joe Lucas and Jill Konrath on a webinar today at 10am pacific. No longer are we driven by just click-throughs, lead acquisition, and brand awareness. […].
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 27, 2014
[B2B] 95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas
You can follow me on Twitter Follow @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Chief Marketing Officer , CMO recruiting , Find New Customers , Florida , Leadership , Leadership Lessons , Management best practices. 'The Vast Majority of Companies in Tampa/St.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 27, 2014
[B2B] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
This infographic describes why Google Plus is the future of B2B Marketing, and why businesses need to stop neglecting its presence. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Russel Cooke , journalist and business consultant. The rollout of Google Plus in the summer of 2011 was nothing short of mighty.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 27, 2014
[B2B] The Best Marketing TV show is coming back – sooner or later
Filed under: B2B demand generation , B2B lead generation , Business relationships , Business Strategy , Chief Marketing Officer , Great books , Marketing Made Simple TV , Uncategorized. 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Just create your own show!” I nearly died from my injuries.l.
FEARLESS COMPETITOR | TUESDAY, AUGUST 26, 2014
[B2B] Being Active on Social Media does NOT make you a Marketing Company!
Filed under: B2B demand generation , B2B lead generation , Florida , Management best practices , sales challenges , Sales Leads , sales-ready leads. B2B demand generation B2B lead generation Florida Management best practices sales challenges Sales Leads sales-ready leads suggest these firms in the Tampa/St.
ANNUITAS | TUESDAY, AUGUST 26, 2014
[B2B] Maximizing Event Effectiveness 3 Ways
This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on. Blog B2B event strategy Demand Generation Strategy Dreamforce holisitic demand generation ROI Why do we exhibit at these industry events? Results.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 26, 2014
[B2B] 20+ Metrics for Measuring B2B SEO Performance
While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix.
VOICE-BASED MARKETING | TUESDAY, AUGUST 26, 2014
[B2B] Best Practices and Tools for Retargeting Campaigns in the B2B Space
But retargeting isn’t only for B2C: B2B marketers whose products and services have a longer, more complex buying cycle use retargeting for lead generation and lead nurturing. Lead nurturing is an important task for marketers, especially in the B2B space, whose products or services have a longer buying cycle. Custom Segmentation.
LEADERSHIP | TUESDAY, AUGUST 26, 2014
[B2B] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
Let’s put that into the context of B2B marketing and examine what really has changed, how, and what we as marketers need to do to adapt. Your B2B demand generation efforts must take into account the cross-channel, multi-point and multi-interaction scenario that buyers are experiencing today. '“Social marketing has changed everything”.
FEARLESS COMPETITOR | TUESDAY, AUGUST 26, 2014
[B2B] Where do you begin in Content Marketing? Answer: Know your Buyers
B2B marketing innovator and smartie + Michael Brenner answers these and more questions in an interview on content marketing – including an important business lesson learned from a childhood story. 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. Terrible.
B2B MARKETING INSIDER | TUESDAY, AUGUST 26, 2014
[B2B] Do Content Marketers Need To Have Writing Skills?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. appeared first on B2B Marketing Insider. The post was inspired by both my own challenge of filling the role inside a large enterprise brand. What about journalists? Absolutely.
WEBBIQUITY | TUESDAY, AUGUST 26, 2014
[B2B] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Historical Lessons. Lessons.
THE FORWARD OBSERVER | MONDAY, AUGUST 25, 2014
[B2B] Why Website Optimization Trumps Search Engine Optimization
'Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. Here’s how to do it. The terms search engine optimization and website optimization are often used interchangeably. But they are different. Wendy Piersall.
GREAT B2B MARKETING | MONDAY, AUGUST 25, 2014
[B2B] Commerce Interrupted – Four Barriers That Stop Your Prospects from Becoming Customers!
Many B2B and B2C companies do a good job at the first two objectives. ' There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service. Remove all barriers to the purchase process. it’s canned or off-target).
EMAGAZINE B2B BLOG | MONDAY, AUGUST 25, 2014
[B2B] Google Announces HTTPS Rankings Boost. Should You Make The Move?
If you’re interested in the SEO benefits that your site could gain from going HTTPS, and are curious as to whether or not this change could be the right move for your B2B business, read on. eMagine recommends that if your B2B website is not already HTTPS, that you sit tight. B2B Web Strategy SEO What is HTTPS? You should be.
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 25, 2014
[B2B] 5 Benefits Every B2B Data Provider Should Have
'If it weren’t for our partnerships with B2B data providers, I would be lost. For one B2B data provider, I asked for contacts from a specific industry, such as software providers, and I actually received contacts from zoos. How long will your B2B data take to procure? How to Use Three Types of Data to Drive B2B Sales.
FEARLESS COMPETITOR | MONDAY, AUGUST 25, 2014
[B2B] The Importance of Personalization in BtoB Marketing today
Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Fearless Competitor , Find New Customers , sales challenges , sales funnel , Sales Leads. 'Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Read it here. Tweet This Stat.
MODERN B2B MARKETING | MONDAY, AUGUST 25, 2014
[B2B] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. 'Author: Seth Lieberman Many marketers feel like the engine is always running. Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you.
B2B MARKETING UNPLUGGED | MONDAY, AUGUST 25, 2014
[B2B] Six Great (and brief) B2B Reads for Labour Day
Michael Brenner writes a very good B2B blog that is almost as good as this one, but has the distinct advantage of managing to include a Monty Python reference. It’s a rare day that Ardath Albee doesn’t add an interesting point or two to the B2B marketing conversation, but this post from June is one I have shared around the office a little.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 25, 2014
[B2B] Lead Gen Tactics from 4 MarketingSherpa Case Studies
'Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. What were the results?
VIDYARD | MONDAY, AUGUST 25, 2014
[B2B] Video Marketing Metrics: Get the Latest Research Report
Which had us wondering, how are B2B brands doing when it comes to measuring their success with video? Results indicated that almost 70% of B2B marketers are using video in their mix, budgets are increasing, and 82% of B2B marketers reported success with video marketing initiatives. Click to Tweet ). What else you ask?
MARKETING INTERACTIONS | SUNDAY, AUGUST 24, 2014
[B2B] B2B Marketing Content Must Address "Soft" Factors
'For some reason, in B2B content marketing, we seem to forget about the "whole" buyer. More and more marketers are embracing buyer personas and the idea of becoming customer centric, but we often only focus on the business side of the buyer, as if they walk into the office and leave the rest of themselves outside.
NUSPARK | SUNDAY, AUGUST 24, 2014
[B2B] How Did That Banner Ad Get To Your Website?
B2B topics; lead nurturing, native advertising, LinkedIn advertising. 'If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more.
FEARLESS COMPETITOR | SATURDAY, AUGUST 23, 2014
[B2B] Go Back and Read Yesterday’s Great Post
You can follow me on Twitter at @fearlesscomp Filed under: Advertising , B2B demand generation , B2B lead generation , b2b lead generation companies , Business Strategy , Chief Content Officer , Chief Marketing Officer , sales leadership , Sales Leads , sales-ready leads. I highly suggest you read it. Love comments here.
THE POINT | FRIDAY, AUGUST 22, 2014
[B2B] Is Marketing Automation Right for Every Company?
Even then, however, the vast majority of B2B marketers have yet to take the plunge. B2B Marketing Lead Management Marketing Automation best marketing automation software marketing automation agency marketing automation partner marketing automation ROI Marketo agency Marketo partner Industry data tells us something different.
HINGE MARKETING | FRIDAY, AUGUST 22, 2014
[B2B] The Do’s and Don’ts of Lead Nurturing in Professional Services
Related Stories How to Use SlideShare for B2B Lead Generation Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1 Intermediate Techniques to Build a Better Email Marketing Campaign. 'When it comes to lead nurturing, firms often believe that more is better. fine line exists between nurturing and going too far.
BIZNOLOGY | FRIDAY, AUGUST 22, 2014
[B2B] In content creation overload? Here’s what to do.
According to the 2014 B2B Content Marketing: Benchmarks, Budgets and Trends study from MarketingProfs and the Content Marketing Institute, “Aside from lack of time, B2B marketers consistently cite producing enough content and producing the kind of content that engages as their top challenges.” Create an ebook. Right?
FEARLESS COMPETITOR | FRIDAY, AUGUST 22, 2014
[B2B] 5 Marketing Lessons Learned from marketing Find New Customers
You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Email Marketing , Fearless Competitor , Find New Customers , lead generation , Management best practices , Sales Leads. Stop Selling. No one likes to be sold, but nearly everyone likes to buy.
MARKETING ACTION | FRIDAY, AUGUST 22, 2014
[B2B] A Brief History of Marketing Technology (and Social Media Marketing)
There has been some pushback in regard to utilizing social media as a marketing outlet for B2B, mainly because of the perceived inability to measure ROI. Along with that, many B2B marketers still stubbornly cling to traditional marketing tactics. 'Up until the Industrial Revolution, all goods were made by hand. Source: Wikipedia).
HINGE MARKETING | THURSDAY, AUGUST 21, 2014
[B2B] How to Use SlideShare for B2B Lead Generation
It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. And because SlideShare is now owned by LinkedIn, it’s simple for B2B audiences to both find and use it. 'Experiencing a plateau in leads? Consider this. Not familiar with the platform? Embedding.
ANNUITAS | THURSDAY, AUGUST 21, 2014
[B2B] B2B Deliverability Metrics That Matter
When B2B Marketers think about key campaign metrics, the typical statistics that come to mind include open and click-through rates. 'Note: This post first ran February 6, 2014 via the ANNUITAS blog. . However, there are other metrics that matter, especially when it comes to making sure that your nurture emails are hitting the Inbox.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 21, 2014
[B2B] Bigger Facebook Ad Images: How to Prepare Yourself
B2B Online Marketing Blog Social Media Strategies 'As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. What Is Changing? bigger than previous ads. Increased Image Size.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 21, 2014
[B2B] 5 Ways to Boost Inside Sales Training Reinforcement
The most effective B2B sales firms are 22% more likely (more than one in five) than all other sales firms to reinforce training at least once each quarter, according to Aberdeen Group. It’s a process that has to be perfected during, before, and after that event. The following is a redactment from our new guide. Training has to be fluid.
THE ROI GUY | WEDNESDAY, AUGUST 20, 2014
[B2B] 50 Ways to Prove Your Value!
Diagnostic Assessment Tools - yes got em too You can get some great ideas by seeing what other B2B sales and marketing leaders are doing, and examining these great value storytelling / insight / justification tools in action. Value Sales / Consulting Tools - check ROI / TCO Calculators - you betcha!
HINGE MARKETING | WEDNESDAY, AUGUST 20, 2014
[B2B] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
In the first installment of our two-part series, we’ll explore three metrics that can begin to tell the whole story and paint a better picture for those evaluating the overall performance of their B2B website. solid benchmark for B2B firms to aim for in this particular metric is 2.00. 1) Pages/Session. Anything over 2.00
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 20, 2014
[B2B] B2B Sales Prospecting: Remember to Finish Listening!
'AG Salesworks is pleased to bring you a guest post from Jeff Shore , an in-demand sales expert, author, speaker and executive coach. Most people do no listen with the intent to understand, they listen with the intent to reply.”. Stephen R. Covey. The temptation is to be formulating an answer to a question that hasn’t yet been asked.
BIZNOLOGY | WEDNESDAY, AUGUST 20, 2014
[B2B] Does mobile search work for your business?
'With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. Which begs the question: does mobile search work? The answer unequivocally is yes. Conclusion.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 20, 2014
[B2B] The Importance of Marketing Awards for a B2B Demand Generation Agency
You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Find New Customers , lead generation , Lead Nurturing , Lead Scoring , Management best practices , Marketing Awards , Marketing Metrics , Sales Leads , sales-ready leads. Love comments here.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 20, 2014
[B2B] What Is Content Marketing? And 9 More Content Marketing Questions Answered
Imagine that for a B2B brand? And 9 More Content Marketing Questions Answered appeared first on B2B Marketing Insider. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. where?,
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[B2B] 9 Companies With Truly Inspiring Mission Statements
These days, it can seem like every B2B company page looks the same -- but InvisionApp has one of the cooler company pages I''ve seen. 'Where does customer loyalty come from? Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? 1) Life is good.
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 20, 2014
[B2B] B2B Companies Use Twitter for Customer Support No Matter Their Size
'The days when B2B companies picking up the phone or answering emails was good enough are long over. And things are only going to get worse if your B2B company isn’t on Twitter. B2B Startups Need One Twitter Touchpoint To Rule Them All. Dedicated Support on Twitter Is the Best Bet for Big B2B Companies.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, AUGUST 20, 2014
[B2B] 3 Steps to Building a Better B2B Target Account List
Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Today, the right B2B Target Account List is even more important if you are adopting account-based marketing , but it doesn’t spark the same passion that discussions of postal and email list sources did a decade ago.
3D2B | TUESDAY, AUGUST 19, 2014
[B2B] Are You Reaching Executive-Level Decision Makers
Applying First-Mover Advantage to B2B Sales. The same first-mover advantage applies to sales of complex B2B products, services and solutions. 'When building your lead generation system, remember that the early bird gets the worm…and the first salesperson involved in the executive’s decision-making process likely gets the sale.
CRIMSON MARKETING | TUESDAY, AUGUST 19, 2014
[B2B] Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]
Better B2B: How Staples is using predictive marketing technology and a constellation of data to make big revenue from its small business-to-business sales unit. Predictive marketing intelligence companies like Lattice Engines. Smart Money: How Amazon’s predictive marketing generated recommendations accounting for 30 billion in annual revenue.
EMAGAZINE B2B BLOG | TUESDAY, AUGUST 19, 2014
[B2B] 8 Reasons Your B2B Website Is Ready For A Redesign!
Americans spend an average of 1/2 an hour a day on Social Media and 83% of B2B marketers invest in social media to increase brand exposure according to Social Media Today. LinkedIn, Facebook, Twitter, Google+, and YouTube are all important outlets for your B2B marketing efforts and should be easy to find and well integrated on your website.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 19, 2014
[B2B] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
The following quiz is designed to help you determine if your B2B content marketing strategy is right-or left-brained, information that can help you craft an overall strategy that is greater than the sum of its parts and ultimately lead to more effective marketing campaigns. B2B Online Marketing Blog Content Marketing Have fun! Results.
THE ROI GUY | TUESDAY, AUGUST 19, 2014
[B2B] How do you Develop and Communicate your Unique Business Benefits?
The Value Gap – an inability for sales reps to effectively communicate value – is the top issue for B2B solution providers and indicated as such by a whopping 71% of execs in a recent SiriusDecisions survey. 'Are your sales and channel reps struggling to effectively communicate the unique value of your solutions to prospects?
THE FORWARD OBSERVER | TUESDAY, AUGUST 19, 2014
[B2B] How To Make Your B2B Marketing Content Work Harder (And Smarter)
'Artillery B2B Marketing Blog > The Forward Observer You''ve got lots of B2B marketing content for your buyers, but is it "on time and on target" to close more sales? In B2B marketing it’s often said that “Content is king, but context is queen.”. To know, follow the buyer''s journey. Awareness. Slow down! Consideration.
EARNEST ABOUT B2B | TUESDAY, AUGUST 19, 2014
[B2B] Event Marketing: How to bridge the content chasm
One in three business buyers attend them and over one fifth of the average b2b budget is spent on them. 'Content marketing at events is stuck in the past. Here''s why. It''s no surprise that events are big business. The thing is, attendees arn''t there for the hard sell. They are there to learn, meet new businesses and gather information.
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 19, 2014
[B2B] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
Tips for Improving Open Rates for B2B Sales and Marketing Emails. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. You’re inundated daily by messages from clients, prospects, marketing, and more.
VIEWPOINT | TUESDAY, AUGUST 19, 2014
[B2B] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 2:
'Is it necessary to pre-qualify inbound leads? That’s the overarching question I recently presented to a panel of industry experts. Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Lead Qualification Inbound Marketing Lead Management
FEARLESS COMPETITOR | TUESDAY, AUGUST 19, 2014
[B2B] In the Content Marketing Kingdom, Third-Party Experts Rule
B2B marketers should take a page out of the B2C playbook, and actively seek out such experts. suggest more and more B2B marketing leaders look for top experts. This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves. ” Amen, Phil.
LEADERSHIP | TUESDAY, AUGUST 19, 2014
[B2B] B2B Lead Generation Served Las Vegas Style
B2B lead generation is, to my mind, always a bit of a gamble. How do you plan for B2B marketing and lead generation success? Read this four-part series called the Back to School B2B Primer : Part 1 | Part 2 | Part 3 | Part 4. B2B Content Marketing – It’s No Longer Just A Tactic. 'Of Course It’s A Gamble!
WEBBIQUITY | TUESDAY, AUGUST 19, 2014
[B2B] 23 Terrific Email Marketing Guides
” Email Deliverability: 8 tactics help you overcome rising B2B challenges by MarketingSherpa. In the B2B market, those layers thicken. 'Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). So what are the most effective tactics for building an opt-in email list today?
MARKETING ACTION | TUESDAY, AUGUST 19, 2014
[B2B] Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset
According to B2B research from CMI and Marketing Profs , 73% of marketers use case studies, and 65% consider them to be an effective marketing tactic. B2B Marketing Content Marketing Too many to count, it turns out.) And I’ve enjoyed writing every one of them, because they always provide a wonderful opportunity to tell a story.
THE POINT | MONDAY, AUGUST 18, 2014
[B2B] 10 Tips for a Successful Trade Show Follow-up Campaign
B2B Marketing Campaign Strategy Lead Nurturing B2B lead nurturing trade show follow-up trade show leads trade show strategy trade show tips 'Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. Prompt response to show leads is critical. Any response (e.g.
FEARLESS COMPETITOR | MONDAY, AUGUST 18, 2014
[B2B] Florida gets its own BtoB demand generation agency – Find New Customers
Filed under: B2B demand generation , B2B lead generation , Fearless Competitor , Find New Customers , Simple lead generation , Social Media. B2B demand generation B2B lead generation Fearless Competitor Find New Customers Simple lead generation Social Media Why does that matter? Content Marketing. Lead Nurturing.
VIDYARD | MONDAY, AUGUST 18, 2014
[B2B] How to Streamline Your Video Content Marketing Operation
If certain product-based B2B videos (like a tour of your platform) require a script, or your announcing something important, etc., 'Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. But how do you create great videos time and time again? ”).
VOICE-BASED MARKETING | MONDAY, AUGUST 18, 2014
[B2B] Why Your Business Should Be Customer Obsessed
For example, a study by Gainsight showed that 60% of tech B2B customers search for peer testimonials on products, and 84% of B2B decision makers start their buying process with a referral from a trusted peer. 'It’s a crazy time to be a marketer. Love the One You’re With. But how? Turn Your Customers Into Advocates. Again, how?
B2B MARKETING INSIDER | MONDAY, AUGUST 18, 2014
[B2B] 7 Content Marketing Lessons From Red Bull Media House
Follow me on 235179 ;">Twitter (@ BrennerMichael ), 235179 ;">LinkedIn , 235179 ;">Facebook and 235179 ;">Google+ and 235179 ;">Subscribe to B2B Marketing Insider. The post 7 Content Marketing Lessons From Red Bull Media House appeared first on B2B Marketing Insider. What makes Red Bull different? Video, mobile, online, print.
MODERN B2B MARKETING | MONDAY, AUGUST 18, 2014
[B2B] The Essential 8: Marketing Reports You Need
In B2B sales, a typical buying committee has between five and 21 people — that’s a lot of people for marketers to reach! 'Author: Maggie Jones If you’re like many marketers, defending your budget to the C-suite can feel like answering a pop quiz on a book you forgot to read…in Greek. 1) TOFU Lead Analysis. New names.
MARKETING ACTION | MONDAY, AUGUST 18, 2014
[B2B] Full-Service Technology Vendors: Marketing Automation Support and More
B2B Marketing 'It’s a new world out there, and the traditional office is a thing of the past. These days, employees working for organizations across every industry are often working remotely, scattered across the globe. It’s a great way to optimize resources and ensure the best possible levels of expertise in your teams. Email marketing.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 18, 2014
[B2B] Why Servant Marketing Matters
This is especially true for companies that have a complex sale where B2B buyers face daunting decisions that involve huge risks, and sellers struggle to articulate their value propositions and differentiate themselves from competitors. B2B Marketing: Embracing customer centricity [More from the blogs]. Serve first and market second.
THE ROI GUY | SATURDAY, AUGUST 16, 2014
[B2B] Several Experienced Value Experts Added to the Alinean Team
'We are excited to announce the addition of several key Value Experts to the Alinean team, e xpanding our capability to deliver more effective value messaging, interactive tools and sales training for B2B solution providers. Robert brings extensive experience in business development with Brainshark and LexisNexis.
FEARLESS COMPETITOR | SATURDAY, AUGUST 16, 2014
[B2B] Find New Customers now in Florida
'The nicest company in B2B marketing today, Find New Customers , is now in Florida, rather than New York. You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Content marketing , Demand Generation , Find New Customers , Sales Leads.
LEADERSHIP | FRIDAY, AUGUST 15, 2014
[B2B] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
As a result, this routine can provide B2B professionals with much help in lead generation, while enhancing their engagement with customers. 'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? And why do you need one to begin with? Step 1. Step 2. Step 3. Step 4. Step 5.
EARNEST ABOUT B2B | FRIDAY, AUGUST 15, 2014
[B2B] What does a great B2B marketing email look like?
'Best practice for B2B marketing emails. So, more specifically, what does a great B2B email look like? And, if that isn’t enough of an incentive you’ll get a higher click to open rate on a mobile than on a desktop in B2B – 17.6% It can be cost effective, personalised and easy to measure. You have 73 new emails.
FEARLESS COMPETITOR | FRIDAY, AUGUST 15, 2014
[B2B] How to get Started with Marketing – Step 2 – Content Marketing
You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Chief Marketing Officer , Content marketing , Customer personas , Find New Customers , Sales Leads. I’d also like to point out that the financial problems in the Wall St. Have Problem.
THE FORWARD OBSERVER | FRIDAY, AUGUST 15, 2014
[B2B] How To Get Super Smart On Keyword Research In One Hour
'Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Don''t be. Spend one hour with this guide and be on your way to becoming an SEO superhero. Of all the aspects of Internet marketing, keyword research remains the most mysterious and least understood. It is a blend of art and science.
CRIMSON MARKETING | THURSDAY, AUGUST 14, 2014
[B2B] B2B Marketers Are Hungry For More Optimized Marketing Technology
'Bizo recently conducted a survey on the state of B2B lead nurturing and found that 3 out of 4 marketers are interested in taking their optimization marketing solutions further. 82% of B2B marketers plan to increase spending on new marketing technology before the end of 2014. . Marketing technology is on the rise.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 14, 2014
[B2B] 10 Questions to ask in a B2B Content Marketing Questionnaire
Let’s take a look at ten of the most vital questions to ask when creating a B2B content marketing questionnaire and how each assists the content marketing process! Value to B2B content marketers : Understanding the product or message of the organization is not enough to start a content strategy. Who are some of your top competitors?
ANNUITAS | THURSDAY, AUGUST 14, 2014
[B2B] Five Reasons Why Your Email Gets Blocked
This is especially true for B2B senders who send to smaller business domains. 'The question that I typically get asked the most often is, “What are the main reasons that my email gets blocked?” Don’t forget to do A/B testing on different segments of your list – it matters as it speaks to relevance.
FEARLESS COMPETITOR | THURSDAY, AUGUST 14, 2014
[B2B] How Changing Sales is Impacting Your Business (without your knowledge)
'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Sales 2.0 , sales funnel , Sales Leads. Thought leadership was my idea. Your Role.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 14, 2014
[B2B] #ProspectingChat: Sales Enablement Goals and Best Practices
Q2: Why do B2B companies need sales enablement? Q9: What trends should B2B orgs look for in sales enablement moving forward? 'Today, we will be hosting our third #ProspectingChat on AG Saleswork''s Twitter account. Time has flown by, and we are excited to continue offering insights and learning from other #ProspectingChat participants.
VIEWPOINT | THURSDAY, AUGUST 14, 2014
[B2B] Out With the Sales Rep, In With the Sales Guide: A Review of "Duct Tape Selling"
” B2B Sales 'Recently I read Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, by John Jantsch, and was impressed with both the quantity AND quality of new information it contained. No doubt ViewPoint readers will find it worth the read. ’” And that’s why he wrote this book.
MARKETING ACTION | THURSDAY, AUGUST 14, 2014
[B2B] Questions from the 5 Futuristic Email Tactics Webinar
Matt has already tackled many of them – take a look to read his insights about B2B email tactics and marketing tips. 'Recently, Linda West, Manager of Demand Generation here at Act-On Software, joined forces with Matt Byrd, Email Marketing Manager at Litmus , to present their futuristic tactics for improving the results of email campaigns.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 13, 2014
[B2B] How Marketing Can Collaborate with Sales to Create Engaging Content
Now that the average B2B buyer is more than halfway through her purchase decision before engaging with a sales rep, it''s critical that the content propelling a prospect through the pipeline is informative and relevant. For forward-thinking organizations, however, the age-old tug of war between sales and marketing is finally coming to an end.