• B2B MARKETING TRACTION  |  FRIDAY, AUGUST 28, 2015
    [B2B] How Burger King Turned World Peace Day into a Cheesy Marketing Ploy
    To me, this campaign is a good example of what NOT to do in marketing, whether it’s B2C or B2B. A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [B2B] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Event Marketing b2b ConsumerAuthor: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party. What’s that? Well,
  • LEADERSHIP  |  FRIDAY, AUGUST 28, 2015
    [B2B] Interesting Infographics: It’s All About The Leads
    Despite this, 65% of B2B marketers don’t have established processes for lead nurturing. 51% of the top 20% of B2B marketers use social media technologies to help them generate their leads. You may have a stable full of leads but may not be nurturing them properly, which could hurt your chances of converting those leads into sales.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [B2B] What Does Twitter Success Look Like?
    appeared first on B2B Marketing Insider. What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Things You Need To Be Successful With Twitter. 1. Are you looking to learn?
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [B2B] The Role Of Emotions And Goals In B2B Buying Decisions
    For most of the past few decades, leading up to the advent of the Internet and digital technologies in the 21 st century, there has been an accepted paradigm regarding B2B buying decisions.   Consumer Behaviors Transference In B2B. The CEB, for example, focused on the impact of emotive advertising and promotion in a B2B context.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 27, 2015
    [B2B] LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit
    Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
    Engagement in B2B Marketing. B2B marketers: “Show us where the money went and the impact on. social media outlets B2B marketers should be utilizing, and ultimately. 68% Percentage of B2B marketers that rank “measuring the return on. nuances of a B2B Sales Cycle? In a B2B sales cycle, information. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] B2B Loyalty, The B2C Way
    Find out how consumer loyalty principles can help B2B companies reward, recognize, and engage their customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] B2B E-Commerce Playbook and Resource Guide
    The needs of B2B buyers are changing rapidly. As consumers, they expect a highly personalized and responsive shopping experience when they engage with retailers on the Web, via mobile browsers, or offline, in physical stores
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] B2B Lead Generation Report 2015
    Are you up to speed on the top trends in B2B lead generation? Download this new report to discover the challenges and priorities of more than 600 of your marketing peers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] How Healthy Is Your B2B Marketing Data?
    Gain insight into your customer info to develop a stronger marketing data management plan
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle
    Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] 10 Tips for Creating an Effective B2B Landing Page
    Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] How to Effectively Use E-mail Marketing to Increase ROI
    recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Today's internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [B2B] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • ANNUITAS  |  THURSDAY, AUGUST 27, 2015
    [B2B] Why Relevant Content Is Not Enough
    The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% of organizations have indicated that they are spending more on content development than they did in 2014. What’s happening? However, just producing this content is not enough as it is only a part of the equation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 27, 2015
    [B2B] 4 of the Biggest Changes to Facebook Ads in 2015
    B2B Online Marketing Blog Social Media StrategiesThe world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. Ad Manager Improvements. Campaign, ad set, and ad data is laid out for better visibility and access. Pause Ads.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [B2B] The Change In B2B Marketing – 4 Rules To Live By
    According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some 52% of B2B buyers stated they viewed 2-4 pieces of content before making a decision and 28% stated they viewed 5-7 pieces of content. Think multi-channel.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [B2B] Your Trusty Guidebook to Marketing Nation Online 2015
    We have also revamped and are making available to you our PowerPoint marketing program planning template (with B2B marketer and consumer marketer versions). Event Marketing b2b ConsumerJoin us , why don’t you!? Mingle with thousands of your marketing peers (can you say  brainpower? ). and it’s 100% free! Yes, 25 sessions is a lot.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [B2B] The Cure For The Common Cold Call Is Social Selling
    The post The Cure For The Common Cold Call Is Social Selling appeared first on B2B Marketing Insider. Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you feeling depressed and alone since your calls and emails go unanswered? Social Media
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [B2B] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    If you're a B2B organization, are you more interested in selling to organizations of a certain size, type, or industry? Are you more interested in B2B organizations or B2C organizations? When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. Sounds easy, right?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [B2B] 20 Signs Your Business Needs A Facelift
    The post 20 Signs Your Business Needs A Facelift appeared first on B2B Marketing Insider. “When you put your heart and soul into your work, it can be very hard to let go.” – Richard Branson. Instead, you may just have to give your business a facelift. Here are twenty of them. Your Services/Products Have Changed. Easy to manage content.
  • MARKETING ACTION  |  THURSDAY, AUGUST 27, 2015
    [B2B] Marketers: 3 Ways to Make Sales-Based Business Intelligence Work for You
    Find out what, when, why, and how to measure, with Act-On’s The New Marketing Metrics for B2B. Wikipedia: “ Business intelligence (BI) is the set of techniques and tools for the transformation of raw data into meaningful and useful information for business analysis purposes.” All you have from your BI is a list of accounts.
  • FATHOM  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] Without SaaS Lead Nurturing Your Free Trial User, Conversions to Paid Users will Wither
    Check out our B2B Technology Knowledge Center. A few months ago, you may remember a post I wrote about why SaaS software companies that offer initial free trails fail at generating revenue. Today, I am delving into how to best leverage email campaigns with those in the free trial. Cater to the Length of Your Free Trial/Demo. Urgency.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] How to Get Invited to the B2B Sales Dance
    The post How to Get Invited to the B2B Sales Dance appeared first on Great B2B Marketing. B2B Sales Market AwarenessWhy Market Awareness Often Trumps Sales Skills My friend and client, Richard Hoffmann, just published a really great white paper […].
  • KEO MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] Webinars Still a Vital Part of Content Marketing
    Many B2B marketers have found that webinars can be a very effective way to nurture and convert leads, particularly those in the mid-range of the conversion journey. Content Marketing B2B Marketing content marketingContent marketing is becoming an increasingly critical part of the marketing strategy for all businesses.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] Why Professional Photography Matters On Your Website
    SEE ALSO: The Top 11 Mistakes Your B2B Website Should Avoid. Your B2B website should be one of your firm's greatest assets. Related Stories AEC Firms: Your Website is One of the Most Important Things You’ll Build How to Balance Website User Experience and SEO The Top 11 Mistakes Your B2B Website Should Avoid.
  • B2B IDEAS @ WORK  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] Test Piloting the Top 10 Free Website Graders
    But history must be made, and B2B marketers and website developers must be helped. B2B WebsitesIn the spirit of going above and beyond, this blog will tread where none have gone before. will attempt something both dangerous and exciting. will attempt to beat them at their own game as it were. Yes, I know, this is brave.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] 6 Things Your Website Must Have To Get Found Online
    This article originally appeared on The Artillery B2B Marketing Blog  (photo credit: heipei via photopin cc ). The post 6 Things Your Website Must Have To Get Found Online appeared first on B2B Marketing Insider. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days? First, some background.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. Social Media b2b ConsumerAuthor: Jamie Lewis Did you know that there are over 300 million active Twitter users? That’s a HUGE market for your business. They don’t pick a specific target audience.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] If You Blog And No One Reads It Does It Really Matter?
    appeared first on B2B Marketing Insider. If you write a blog post and no one reads it, did you really write it? Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. Blog Copy.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    Why You Should Stop Selling In Your Content Marketing appeared first on B2B Marketing Insider. We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.”
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [B2B] 15 Ways to Synchronize Social Media and Email Marketing
    It is especially well-suited to B2B marketers. Social media and email marketing are two of the most widely used digital marketing tactics. They’ve both had their ups and downs over the years, and been subject to wild speculations, but they’re still here and still performing. People 86% of marketers use email marketing. Wrong?
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [B2B] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    Some of my golf buddies happened to be CMOs at organizations that depend heavily on channel partners for their B2B marketing. To summarize our discussion, here are: 7 Key Challenges Facing B2B Companies and their Channel Marketing Activities:  . How Can B2B Channel Marketers Optimize Demand Generation Programs?
  • THE POINT  |  TUESDAY, AUGUST 25, 2015
    [B2B] A Follow-Up Strategy for Content Syndication Leads
    B2B Marketing Campaign Strategy Content marketing Content Syndication Copywriting Demand Generation Inbound marketing lead generation Lead Management Lead Nurturing Sales Enablement White Paper Syndication White Papers content syndication leads content syndication program content syndication tips white paper leads
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 25, 2015
    [B2B] An Open Technology Platform and Why It's Vital for a B2B CMO
    Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important. " Open Platform: What It Really Means & Why You Need It. Key features of an open platform include: Open architecture for accessing best-of-breed marketing and sales applications.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [B2B] Blog More To Sell More
    Hubspot states that B2B companies who blog generate 67% more leads per month than those who do not blog. The post Blog More To Sell More appeared first on B2B Marketing Insider. 86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. took charge of my destiny.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 25, 2015
    [B2B] 8 Time Management Tips For B2B Marketers
    This awareness can help you implement the above tips in order to make your B2B marketing as efficient and effective as possible. B2B Online Marketing Blog Marketing Measurement productivity time managementBeing a great time manager can help you be a better employee, colleague, parent, and spouse. Use a Meeting Setting Tool.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [B2B] Swedish Meatballs And Customer Research: How IKEA Understands its Buyers
    The post Swedish Meatballs And Customer Research: How IKEA Understands its Buyers appeared first on B2B Marketing Insider. IKEA started in a small town in Sweden by Ingvar Kamprad in 1943, selling different products like socks, watches, jewelry, purses, picture frames and so on.  Knock Knock, Who’s There? In the U.S., Marketing Strategy
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [B2B] Build Your Marketing Strategy Like a Construction Site
    Modern Marketing b2b ConsumerAuthor: Aseem Badshah Don’t let the title fool you. know what you’re probably thinking, “A construction site?! You mean messy, dirty, and disorganized?”. Not like that at all. First impression aside, a construction site and the construction team actually run like a well-oiled machine. Dig a Hole. Materials?
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [B2B] Agility in Digital Media: 6 Steps to Follow
    You may find new inspiration from e-commerce and B2B models that your team hadn’t yet considered. Publishing is a traditional industry, and much of what happens on a day-to-day basis is grounded in routine. At the same time, the economics of the media landscape are changing. Change needs to happen, but it doesn’t need to happen overnight.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [B2B] The Best Way To Convert New Buyers Is To Help Them First
    The post The Best Way To Convert New Buyers Is To Help Them First appeared first on B2B Marketing Insider. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. Photo Source.
  • WEBBIQUITY  |  TUESDAY, AUGUST 25, 2015
    [B2B] 20 Brilliant B2B Marketing and Digital Business Stats and Facts
    B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Here are four key takeaways from this research for B2B marketers: •  Sales people won’t disappear, but their role is changing, and many are struggling to adapt.
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [B2B] 5 Keys to Revenue-Boosting Demand Generation
    According to the 2014 Demand Gen Report B2B Buyer Survey , 75% of executives say they rely more on content to research purchases than they did a year ago, and 64% say a vendor’s content had a significant impact on their buying decisions. Destroy Silos Before They Destroy You ,” pleads LeadershipFreak.com. But demand generation is complicated.
  • KAON  |  MONDAY, AUGUST 24, 2015
    [B2B] iOS 9 is coming in September…Will your sales and marketing apps survive?
    Filed under: News Tagged: apps , B2B marketing , Interactive applications , iOS9 , Kaon ADN , Kaon Interactive , marketing , sales. News apps B2B marketing Interactive applications iOS9 Kaon ADN Kaon Interactive marketing salesVisit our website for more information about the Kaon ADN.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [B2B] Why Email Marketing Trumps Social Media
    This article originally appeared on The Artillery B2B Marketing Blog [Photo Credit: greaterlansingcvb via photopin cc ]. The post Why Email Marketing Trumps Social Media appeared first on B2B Marketing Insider. To acquire customers, does your marketing focus more on social media than email? And with good reason. Like a shiny object.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 24, 2015
    [B2B] Maximize Sharing on Facebook with Different Post Types
    Mike brings 10+ years building strategies for TabSite and other brands to increase awareness, sales, and maximize ROI in both B2B and B2C companies. Want more traffic to your website? That’s one thing that a Facebook page can do for you! Because, if you can get more eyes on the posts, that can turn into more traffic to your site.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [B2B] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    In fact, 61% of B2B marketers cite generating high-quality leads as their No. But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles. Generate Better B2B Leads.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [B2B] Why Your Product Is Not What You Sell
    The post Why Your Product Is Not What You Sell appeared first on B2B Marketing Insider. Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry and advise our clients on how to stay ahead of the curve. From this research, we’ve noticed something.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 24, 2015
    [B2B] Awareness Plus Fatigue Does Not Equal Consideration
    There is only so much room in any given brain to give a sh*t about stuff, and you’re up against stuff like Game of Thrones, videos of Russian car accidents and, for B2B,  dialing into conference calls wearing only a dollar-store tiara. But I’m not sure this is true, and I’m particularly suspicious of it in B2B marketing. Related Posts.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [B2B] What Does A Content Marketing Plan Look Like?
    appeared first on B2B Marketing Insider. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business?
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [B2B] Digital Marketing: The 7 Essential Channels
    B2B Marketing Marketing StrategyWhen Henry Ford was selling automobiles in the early 20 th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room, there were several customers in line waiting to buy them. Unfortunately, it’s not. Sound like a plan? Video.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 23, 2015
    [B2B] Why Most Marketers Make Bad Storytellers
    The post Why Most Marketers Make Bad Storytellers appeared first on B2B Marketing Insider. I founded the StoryHow™ Institute to teach business communicators how to tell their stories. When was the last time you used dénouement  in a business meeting? Yet, at times, “squishy” words are unavoidable. Okay, team. How does it look? Weaknesses?
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [B2B] ReadyPulse Becomes an Amazon Webstore Solution Provider
    Pulse Marketing Suite, a B2B, enterprise SaaS content commerce platform, is the most effective way to leverage social media photos and influencers helping enterprise brands and retailers drive commerce with 100% authorized, high quality, product relevant social user generated content. ReadyPulse Becomes an Amazon Webstore Solution Provider.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [B2B] Are You Ready For The Next Level Of Digital Content?
    appeared first on B2B Marketing Insider. My weekly question to chew on…. Are you ready to begin the next level of digital content?”. In a scene in Batman Begins , Bruce Wayne, searching for training to master his fears, gives a symbolic blue flower to Henri Ducard (no spoilers). Then he asks, “Are you ready to begin?” How about you?
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [B2B] Nine Arguments Against Business Storytelling
    The post Nine Arguments Against Business Storytelling appeared first on B2B Marketing Insider. I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [B2B] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    ReadyPulse is a Global 250 Top Private Company in the B2B SaaS and Enterprise category. ReadyPulse is a leader and strong competitor in the B2B SaaS and Enterprise category, yielding above average results for its clientele. AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner. About ReadyPulse. About AlwaysOn.
  • JUNTA 42  |  SATURDAY, AUGUST 22, 2015
    [B2B] This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands
    Content marketing inefficiencies cost B2B companies nearly $1 billion (26:22): Not only are companies challenged to create a variety of engaging content on a consistent basis with clear ROI, but the making of content is wasteful as well. B2B companies nearly $1 billion annually. This week’s show. Content marketing in the news.
  • KEO MARKETING  |  FRIDAY, AUGUST 21, 2015
    [B2B] LinkedIn Groups Serve as Valuable B2B Marketing Tool
    We have discussed the benefits and tools LinkedIn can offer to business-to-business marketers here numerous times in the past, particularly in light of the platform’s recent emphasis on the B2B sector. B2B Marketing Lead Generation Social Media linkedinBut don’t stop at just contributing to groups as a member.
  • VIDYARD  |  FRIDAY, AUGUST 21, 2015
    [B2B] 5 of the Best Talks to Learn About Practical Uses of Marketing Tech
    In fact, 72% of B2B buyers are watching video all the way through their buying journey. Phenomenal discussions about marketing technology with industry leaders representing all different levels of the marketing tech stack occurred last week. The Marketing Tech Stack Webinar Series is now available on-demand here ! It’s true. Win-win!
  • B2B LEAD BLOG  |  FRIDAY, AUGUST 21, 2015
    [B2B] What Can Customer Segmentation Do for Your Big Data Marketing?
    For the B2B marketer, this looks different than a customer profile, because you are grouping customers based on what the companies look like (firmographics) instead of what a consumer looks like (demographics, psychographics, […]. Database Marketing Big Data Marketing data segmentation
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 21, 2015
    [B2B] 3 Tips for Achieving Alignment Between Marketing and Sales in the Field
    Sales Marketing Alignment b2bAuthor: Graham Gallivan Field marketers are significant assets to their organization (and I’m not just saying that because I am one!) They get your company’s message outside the office walls and directly where it matters: in front of potential customers and industry heavy-weights.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 21, 2015
    [B2B] Why CMOs Need To Embrace Goal-Directed Customer Engagement
    Organizations, including B2B, are spending enormous funds to engage customers, yet, the return and results are less than sparkling. The post Why CMOs Need To Embrace Goal-Directed Customer Engagement appeared first on B2B Marketing Insider. It does not take too much thinking or observation to see something is amiss here. The Future.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [B2B] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    Over the past decade, webinars have gone from a productivity tool enabling small collaborative events to an essential content channel for most B2B marketers. Webinars can be a powerful way to reach new audiences, develop profitable business partnerships, and strengthen relationships with existing customers. Plus, a live one is interactive.
  • THE POINT  |  THURSDAY, AUGUST 20, 2015
    [B2B] Is B2B Lead Generation Really This Difficult?
    Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. B2B marketers are focused on the short term, to their detriment. B2B companies are entering an era of “do it yourself” marketing.
  • ANNUITAS  |  THURSDAY, AUGUST 20, 2015
    [B2B] Marketing Enablement and The Technology Stack
    The 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS reported that only 2.8% “The Stack” is being written about quite a bit lately and with good reason. More and more technology is used on a daily basis in marketing and it doesn’t look like it will slow down, ever. It was a lot more than two. Not sure where to start?
  • FATHOM  |  THURSDAY, AUGUST 20, 2015
    [B2B] Avoiding Common Marketing Pitfalls: A Manufacturers’ Guide
    ” Co-authored with MAGNET , NE Ohio’s Manufacturing Advocacy and Growth Network, this guide identifies the results of the Content Marketing Institute’s “B2B Manufacturing Content Marketing” report that pose the biggest opportunities for manufacturers. How to identify and fix misalignment in B2B marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [B2B] 100+ Quick Ways to Find Blog Post Inspiration
    B2B Online Marketing Blog Content MarketingThere are 1,025,109.8 words in the English language (not sure what qualifies as.8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 different ways to continue a sentence and 1,025,109.8 different ways to end a sentence. Really! It’s that simple.
  • VIEWPOINT  |  THURSDAY, AUGUST 20, 2015
    [B2B] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
    For more than 20 years, she has been focused on driving intentional, measurable revenue growth for B2C and B2B companies as both an in-house marketer and a consultant. In part one , I provided insight into the why and what of a lead-to-revenue assessment. Data quality: How clean and current is our database of prospective buyers and customers?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [B2B] Leadership: What Are The Essential Traits?
    appeared first on B2B Marketing Insider. Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Do a quick Google search on leadership traits or leadership essentials and you will find a wealth of information and relevant research on the subject. Did they: TRUST. COMPASSION.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 20, 2015
    [B2B] [Infographic] What Happens When 30,000 Marketers Converge?
    Event Marketing Infographic b2b ConsumerAuthor: Ellen Gomes As a marketer it’s easy to get caught up in the day-to-day: head into the office, put your head down, power through your work. It feels good to stick to what you know, check things off your list, and be good at your job. You need to push yourself forward on a consistent basis.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [B2B] 7 Proven Ways Marketers Working From Home Can Stay Motivated
    The post 7 Proven Ways Marketers Working From Home Can Stay Motivated appeared first on B2B Marketing Insider. As many marketing consultants and freelancers know, there’s nothing like working from home. The flexibility and autonomy can’t be beat (not to mention being the envy of all your friends). But, Network. Get Dressed. The results?
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 20, 2015
    [B2B] 4 Tips for B2B Social Media Success
    With that, the distinguished line between B2C and B2B has begun to fade. Rather than targeting the brand alone, B2B social media targets individual influencers either directly related to the brand, the industry or in some cases both. LinkedIn is currently the best social platform for B2B companies. Chances are…they will!).
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [B2B] 5 Engagement Metrics To Calculate Brand Health
    The post 5 Engagement Metrics To Calculate Brand Health appeared first on B2B Marketing Insider. Content marketing is best described as the “art of communicating with your customers and prospects without selling.” If your brand is like most, however, your content marketing probably promotes the brand too much and your audience tunes you out.
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [B2B] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    According to Forrester Research , 100% of B2B decision makers use social media for work. Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. So first, how do you drive more traffic to your site through social channels? Actionable Content. Webinars.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [B2B] B2B Marketing: Buyer Understanding to Become Top Priority
    The report entitled The New Architecture of Marketing Talent , recently released by ITSMA, included some interesting findings of a survey of B2B marketers worldwide. KEO Marketing is your go-to source for help with all of your B2B marketing needs. B2B Marketing Lead Generation
  • LEADERSHIP  |  WEDNESDAY, AUGUST 19, 2015
    [B2B] CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
    His perspectives on marketing for the digital economy are, however, thought-provoking even for B2B organizations. Of course, these social channels may not be the most appropriate ones for a B2B brand, but there are others such as LinkedIn Groups, Twitter, SlideShare, and even your own company blog, that are powerful channels for business.
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 19, 2015
    [B2B] Firmographics for the Sophisticated Marketer
    B2B marketers can’t always depend on the same metrics, tools, and solutions used by B2C marketers when it comes to lead generation and sales conversions. For example, demographics is a standard way to segment and target potential customers for the B2C marketer, but it’s far less useful for the B2B marketing pro.
  • B2B IDEAS @ WORK  |  WEDNESDAY, AUGUST 19, 2015
    [B2B] B2B Marketing Events - September 2015
    In the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing events around the country. Meeting and learning from other professionals helps us do our jobs better. This month is chock full of hard hitting world class events.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [B2B] 3 Steps To Waltz Your Way To Lead Generation Success
    This post originally appeared on  The Artillery B2B Marketing Blog. The post 3 Steps To Waltz Your Way To Lead Generation Success appeared first on B2B Marketing Insider. Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Don’t be – here are the three recurring steps to perform. Landing Page.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 19, 2015
    [B2B] 5 Best practices of trade show lead qualification
    Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. There is one caveat to add to this best practice.  Be sure that the data firm knows B2B data, as it is far more difficult to match and profile than consumer data. We all know this!
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [B2B] Content Is King Only When The Kingdom Is Interested
    80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer conten kingdoms! Understand the anatomy of your B2B customer.  Deliver content where your B2B customers spend their time.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [B2B] Pick Up Your Momentum! 5 Ways to Fix a Dwindling Sales Call
    That’s why I’m writing this blog: to help other salespeople in the B2B SaaS sales space recognize the red flags and nip ‘em in the bud before it’s too late. Sales b2bAuthor: Nikita Ovtchinikov As salespeople, we know that the discovery call (the initial call between a sales rep and a prospect) can make or break a sales cycle.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [B2B] How to Manage Your Content Marketing in 30 Minutes a Day
    Need to build relationships with B2B marketing managers? Content marketing takes time, effort and dedication. But you’re pressed for time everyday. You can’t seem to get around to everything on your to-do list -- much less invest the time required for effective content marketing. So, you just give up. Right? Wrong. Write Blog Posts.
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