• EMAGINE B2B BLOG  |  MONDAY, APRIL 27, 2015
    [B2B] Earth Day: Recycling Your Social Media Strategy
    The Social Media landscape today can seem polluted by hundreds and hundreds of B2B companies’ self-promotional and salesy messaging. B2B Web Strategy Social MediaWhat better way to do this than to focus on the “three R’s”?! Reduce : When I say reduce, I mean reduce redundancies, not posting consistency.
  • VIDYARD  |  MONDAY, APRIL 27, 2015
    [B2B] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
    As someone who has invested countless hours and hundreds of thousands of dollars creating videos for both consumer and B2B products, I too have found myself asking, “How can I show an ROI on this huge investment?”. As a marketer, I’ve always believed in the power of video. Finally, our cries for help have been answered! Great! Well it is.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 27, 2015
    [B2B] Do Brands Really Listen?
    Targeting and Personalization b2b ConsumerAuthor: Marissa Lyman I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. What do my habits say about me and what alarms do they set off? Will buy anything at Target–PING! Loves memes–PING! At every turn—online, offline, inline (skating?)—there
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 27, 2015
    [B2B] Why customer personas may be an outdated marketing technique
    B2B and social media Content Marketing customer acquisition Marketing best practices buyer personas content marketing content shock economics of content marketing economics of social media marketing strategyIn fact, he provided 31 great ideas! After all, aren’t our competitors creating content to cater to the same personas? Human.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [B2B] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    entered in my site and the next 2 top search results for “B2B Marketing. The post 22 Free Content Marketing Tools To Drive Your Content Marketing Plans appeared first on B2B Marketing Insider. While there is a strategic approach to answering that question, at some point you have to get down to the dirty job of producing content.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] Start engaging from the first click in the Customer Journey
    That evolution is picking up speed as customers — both B2B and B2C — adopt multiple online/inbound. Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    DemandGen Report study in 2011, 77% of B2B buyers don’t talk. engagement with B2B products and services: • For demand generation: Short overview presentations and thought-leadership pieces attract prospects. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. The contenders? Each has its own.
  • THIRD AND TWO B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    Constant Contact® newsletter—that medium- sized b2b business is going to generate sales. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] Signed, Sealed, Delivered: Integrating Electronic Signatures into the B2B Sales Cycle
    Learn why integrating electronic signatures into the B2B sales cycle will save you both time and money
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] Secrets to Successful B2B Webinars
    This best practice guide covers a variety of elements surrounding successful webinar strategy and execution
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] Secrets to Successful B2B Sales and Marketing Metrics
    This collection of short essays and best practices span across the entire sales and marketing pipeline, offering measurable perspectives on attaining better metrics
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] B2B Guide to VoC: Delighting the Customer in a B2B Environment
    VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] Measuring the Value of Advocate Marketing
    Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] 10 Tips for Creating an Effective B2B Landing Page
    Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] How to Effectively Use E-mail Marketing to Increase ROI
    recent survey by InsideUp found that for 70 percent of B2B companies, lack of expertise within their firm and the difficulty finding qualified people to do the work were the biggest obstacles to successful online marketing
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Today's internet marketing software delivers unprecedented intelligence. Learn how to use it to drive more on-target leads
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • NETLINE B2B WHITE PAPERS  |  SUNDAY, APRIL 26, 2015
    [B2B] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [B2B] Bombora Feeds B2B Data to Everyone
    We went through a bit of the back story: Madison Logic was founded as a B2B media company six years ago. It built a network of B2B publishers to sell ads and gather data about their site visitors. Bombora’s core business is assembling data about B2B companies and individuals. To which you probably say, who cares? Fair enough.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [B2B] How to Validate Your B2B Go-to-Market Plan
    The post How to Validate Your B2B Go-to-Market Plan appeared first on Great B2B Marketing. Marketing Plan Sales Model b2b Go-to-Market Market PlanMy team and I are often asked to comment on – or do a more formal evaluation of – a […].
  • B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [B2B] 4 Big Data Marketing Trends to Watch This Year
    And now B2B companies are realizing that big data marketing could work with their business models as well, helping them gain greater, more accurate […]. B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing marketing insightBig data has been important in the B2C sphere for several years now.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 24, 2015
    [B2B] Top Tips for Increasing Marketing Automation ROI
    B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Marketing Automation Marketing Tips Big Data Marketing marketing insightMarketing automation involves using software to streamline and automate marketing processes. But […].
  • HINGE MARKETING  |  FRIDAY, APRIL 24, 2015
    [B2B] 5 Things Your B2B Buyer Wants You To Stop Doing
    As a sales coach, trainer, and consultant, I hear a lot of well-intentioned advice about what it takes to sell to senior B2B buyers today. SEE ALSO: 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm The solution here is simple: just listen. Some of it is great. Some of it is mediocre. “Stop. Pitching.
  • VIDYARD  |  FRIDAY, APRIL 24, 2015
    [B2B] Why Four Billion Video Views Means a lot, Even to B2B Marketers
    So what are the practical implications for modern marketers, particularly those in the B2B space? YouTube and Facebook are great distribution channels to reach your audiences, but not the best hosting platforms for B2B businesses that have different goals than just view counts. 3. Look out YouTube. Here comes Facebook.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [B2B] Case study in data-driven B2B customer acquisition marketing
    My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. First, we target the right accounts. Like this post?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 24, 2015
    [B2B] Field Events Are Just as Important as Conferences: Here are 4 Reasons Why
    Event Marketing b2bAuthor: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? These investments are usually steep, costing a company upwards of $15K for a basic sponsorship. Don’t get me wrong, these types of events are very beneficial for a company. You decide on the format.
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [B2B] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    And B2B buyers are more cold-bloodedly concerned about product details, payment schedules, and competitive differentiators. Marketers need to understand the psychological drives behind B2B purchases, as well as the emotions in play. B2B buying after all, it’s all very personal. It’s not as personal … right? billion.
  • THE POINT  |  THURSDAY, APRIL 23, 2015
    [B2B] Above the Fold Still Critical for B2B Email Design
    Here then is my modern version of “Above the Fold” for today’s B2B email marketers: 1. For more tips on B2B email marketing, download a free copy of our white paper: “ Top 10 B2B Email Marketing Mistakes ”. “Above the fold” is a term that originated in the heyday of print advertising and direct mail. look below the fold.).
  • THE ROI GUY  |  THURSDAY, APRIL 23, 2015
    [B2B] Improve Your Content: From Passive to Interactive
    Alinean B2B interactive marketing Configurator content marketing DemandGen Report Diagnostic Assessment infographic interactive content interactive white paper ROI Calculator TCO Calculator More white papers, More infographics, More videos. Unfortunately, more is not more, and your buyers are overwhelmed in a sea of look-alike content.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 23, 2015
    [B2B] Face The Facts: Your B2B Needs A Blog
    Any B2B marketing maven should know a business blog is an absolute must have for a successful content strategy. In today’s digital age, having a blog for your company website is no longer an option, it’s a necessity. This is the one place it is okay to let loose a little, cut the corporate speak and let your personality shine. Gain trust.
  • ANNUITAS  |  THURSDAY, APRIL 23, 2015
    [B2B] The Post-Event Communication Challenge
    I want to state for the record that I am a fan of in-person events as tactics in a Demand Generation Strategy. I am one of the 69% of B2B marketers that rate in-person events as the most effective tactic in demand generation as reported in the 2015 Content Marketing Institute Benchmark Study. Bravo- well done! Always think about your buyer.
  • BIZNOLOGY  |  THURSDAY, APRIL 23, 2015
    [B2B] Content meets the B2B buying process (1 of 2)
    We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B firms are churning out lots of it.  You will learn a lot from Bob, and in my opinion, he is the premier B2B copywriter. The post Content meets the B2B buying process (1 of 2) appeared first on Biznology. Content Overload.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [B2B] Marketers, Get Ready For Your Promotion: A Global Perspective
    Modern Marketing b2b Consumer Author: Aden Forest We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before on how their company performs. APAC Marketers Are Savvy Marketers. To some, this will be no surprise. Marketing departments drive: . Asia Pacific. Global.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 22, 2015
    [B2B] Is Your Website All Beauty With No Brains?
    B2B Web Strategy Web Content Management Systems Web Design With your website serving as your company’s most visible face to the world, it’s important to make sure a pretty face isn’t all that it has to offer. Your website should be the marketing machine of your dreams. It perfectly represents your strategically-crafted brand.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [B2B] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    Event Marketing b2b Consumer Author: Sanjay Dholakia I can’t believe it’s already been over a week since the Marketo Marketing Nation Summit 2015 kicked off in San Francisco! If you haven’t already heard—though how could you not?—#MKTGNation MKTGNation was trending on Twitter! Speakers That Inspired. Marketing That Engages Us.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 22, 2015
    [B2B] Are Your Employees Brand Ambassadors? Why Not?
    Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing B to B marketers b2b b2t blog brand branding btob chris ilcin content marketing customer service history internal marketing By Chris Ilcin, Account Superintendent at Sonnhalter. Photo Courtesy of Osborn. Do your employees know where your products are used?
  • THE FORWARD OBSERVER  |  WEDNESDAY, APRIL 22, 2015
    [B2B] The 4 Elements Needed For A Content Marketing Chemical Reaction
    The overwhelming majority of B2B marketers report using content marketing. In the latest B2B Content Marketing Benchmarks, Budgets and Trends (North America) study from Content Marketing Institute and MarketingProfs , 86% of survey respondents reported using content marketing. Don’t let the chart intimidate you. That’s pretty much it.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [B2B] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
    Meanwhile, as the B2B marketing conversation turns toward engagement and dialogue, revenue marketers are starting to catch the quiz craze and see some great results. Meanwhile, 20% of respondents report using assessments to research B2B purchasing decisions. In 2014, digital marketers started hearing a lot about quizzes. But quizzes?
  • 3D2B  |  TUESDAY, APRIL 21, 2015
    [B2B] How to Critique Recorded B2B Telemarketing Calls
    When you’re managing business-to-business telemarketing representatives, you can record their conversations and use them as learning opportunities. If one agent is particularly productive, you can listen to recordings of her phone calls to determine what sets her apart from the others. What to Listen For. Language. His pace needs to be just right.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [B2B] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    With the increasing realization that marketing is now B2P (business to person) rather than B2B or B2C, there is much discussion about how to craft the perfect, blended strategy. There is less and less predictability in buyer behaviour because unlike in the past, today, it is hard to draw the line between B2B buyer and B2C buyer.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 21, 2015
    [B2B] Why Technology Marketers are Leading the Way in Lead Generation
    recent survey on B2B content marketing technology found that technology marketers were standouts in lead generation. B2B Lead Generation Lead Nurturing marketing marketing programs Technology marketers are ultimately in the business of solving customer problems using technology. It makes sense, […].
  • B2B LEAD BLOG  |  TUESDAY, APRIL 21, 2015
    [B2B] 5 Lead Generation Myths: Busted
    B2B Marketing Ideas Lead Nurturing Lead Scoring Marketing Tips marketing marketing insight Lead generation is about knowing what to do and what not to do. As is the case with many business endeavors, myths tend to take root around what works and what doesn’t work with lead generation.
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 21, 2015
    [B2B] How to Market to Chief Information Officers (CIOs)
    Crossing The Chasm Marketing Miscellany Technology Marketing b2b marketing technology Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. Here’s what you need to know to market successfully to CIOs. They want proof. It’s no wonder! They want to keep their job.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 21, 2015
    [B2B] How To Measure Performance Against Google’s Mobile Friendly Update
    So this shift in focus and behavior to a mobile friendly browsing behavior must be part of the long-term online marketing strategy for B2B marketers. recommend reviewing Brendan’s outline of action items for B2B marketers assessing this announcement and also read key references made throughout and at the end of the post. .
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 21, 2015
    [B2B] Finding The Perfect Prospect: If The Shoe Fits, Wear It!
    B2B Web Strategy Lead Generation Web Content Management Systems Given my recent trip to Disney World and having just seen the latest version of Cinderella , it has not only left me feeling like a princess, but also pondering the whole glass slipper concept as I’m finding that it relates to my role as a Web Strategist here at emagine.
  • VIEWPOINT  |  TUESDAY, APRIL 21, 2015
    [B2B] My Favorite 'John Wayne' Thoughts for Marketers and Salespeople
    This is easily adapted to, "Well, there are some things a salesman just can''t run away from, and that''s sales lead follow-up." In spite of the accountability that CRM brings and the follow-up that marketing automation creates, B2B salespeople have to do the final step. B2B Marketing B2B Sales Sorry don''t get it done, Dude.".
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [B2B] How To Make Your Marketing Meme-tastic!
    Digital Marketing b2b Consumer Author: Ellen Gomes Marketing professionals constantly develop content meant to engage and inspire consumers. Successful online campaigns must meet a specific, and often elusive, combination of factors to go viral. and Left Shark. Meme Evolution. ’ anyone?) Marketing With Memes. Any solutions?”
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [B2B] Happy B2B Customers Can Get You More New Customers
    Top B2B companies are already taking advantage of this. According to a 2012 report by the Aberdeen Group , the top B2B firms gained 230% more leads via social media than their competition. Marketing B2B marketing B2B Social Media customer acquisition customer advocacy So how does this happen? Build a relationship.
  • MARKETING ACTION  |  TUESDAY, APRIL 21, 2015
    [B2B] Ask the HR Experts, Part 2: 3 Tips for Hiring Marketing and Sales Teams
    Recruiting the right employees can be difficult, especially when you’re looking for someone to join your sales and marketing teams. Why is it so hard to find good people? And what can you do to improve your hiring practices in order to find the best candidates for the job? Tip 1: Be Specific About What You Want. And that’s very helpful.
  • B2B LEAD BLOG  |  MONDAY, APRIL 20, 2015
    [B2B] Tactics for Optimal Lead Generation: How to Earn the Trust of B2B Clients
    B2B Lead Generation Lead Nurturing Lead Scoring marketing marketing insight You already know that successful online lead generation often starts with bringing potential customers to a targeted, carefully designed landing page. And why wouldn’t people fill in the form to get your case study video or download a white paper?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 20, 2015
    [B2B] Surviving on Swag Alone at the Marketing Nation Summit
    Event Marketing b2b Author: Sesame Mish Lip balm, and buttons, and pens, oh my! Said to the tune of that Wizard of Oz chant we all love so much). Each year, the swag comes out in full force at The Marketing Nation Summit, and 2015 was no exception. And, yes, it was. Swag for Pampering and Sustenance. Swag for Fashionable Sporting. Domo robot.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [B2B] Hey Marketing: An Inquiry Is Not A Lead
    The post Hey Marketing: An Inquiry Is Not A Lead appeared first on B2B Marketing Insider. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. And this drives a deeper wedge in the goal of  marketing and sales alignment.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 20, 2015
    [B2B] 4 Steps to Lead Nurturing: Walking the buying path with your customers
    Sign up for the B2B Marketing Newsletter to learn more B2B trends and strategies. Lead Nurturing B2B customer path Tweet Lead generation can take you on a long hike. The one thing I can guarantee you about the journey is that more is not better if you don’t know how to nurture. The It’s about progression. Can they prove it?
  • MI6 MARKETING AGENCY  |  SATURDAY, APRIL 18, 2015
    [B2B] Career Advice From Three Canadian CIOs
    Mi6 is a B2B (Business to Business) marketing and business development agency dedicated to helping companies build their brands and develop commercial relationships. The DNA of the CIO. At Mi6 Agency, we’re focused on learning as much as we can about the key leadership roles in organizations. the path to the role of a CIO varies.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [B2B] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    This was a common limitation among early B2B marketing automation products but many have removed it over the years. Marketo is increasingly squeezed between enterprise marketing suites and smaller, cheaper B2B marketing automation specialists. but “Where is the data stored?” It''s not that I''m obsessed with data. Well, maybe a little.)
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [B2B] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    You’re safe testing the B2B social media waters on LinkedIn. LinkedIn b2b marketing social media Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started. ” Market on LinkedIn. How do you create brand awareness on LinkedIn?
  • VIDYARD  |  FRIDAY, APRIL 17, 2015
    [B2B] Engagement is Everything: Our Takeaways from Marketing Nation 2015
    Rather than simply tell marketers about how they build their storytelling culture, Hyland presented a framework that every B2B marketing team can use to start producing more engaging stories: What makes a great story in #B2B marketing? Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Channels are dead.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [B2B] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Luckily, all of our top seven LinkedIn mistakes are easily corrected once realized. On LinkedIn?
  • B2B IDEAS @ WORK  |  FRIDAY, APRIL 17, 2015
    [B2B] B2B Marketing Events April - May 2015
    In the spirit of staying informed on our ever-changing industry, every month or so MLT compiles a list of the most important b2b marketing events around the country. Meeting and learning from other professionals helps us do our jobs better. Here''s what''s on tap for marketing industry events in April and May
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [B2B] 6 Vital Features to Look for in Marketing Automation Software this Year
    Marketing Automation b2b Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. People are using new methods to learn about products and services; shifting the way they navigate sales funnels. Marketers have to adapt to these changes. Lead Scoring Capabilities. Progressive Profiling. Simple Interface.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, APRIL 16, 2015
    [B2B] Marketing Failure at Professional Services Firms: Who’s to Blame?
    Uncategorized 2015 Professional Services Marketing Priorities B2B marketing Hinge Research Institute marketing communications Marketing Plan marketing research marketing strategy professional services marketing selling professional services Failure to Connect the Dots. Activity without Purpose or Accountability.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [B2B] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    60-70% of #B2B marketing content goes unused #contentmarketing Click To Tweet. Only 44% of #B2B marketers have a documented #contentstrategy Click To Tweet. 87% of #B2B buyers say content has an impact on vendor selection #contentmarketing Click To Tweet. Content marketing has reached a pinnacle. Is it visual.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 16, 2015
    [B2B] Marketing Automation, Meet Customer Communication
    CRM B2B marketing bizmarketer customer service linkedin Thank you to all who wrote and tweeted your deep concern for my emotional well-being following last week’s post. I can assure you I’m quite well and the post was less rant and more dramatic set-up for this week’s missive. Good marketing automation is a subtle thing. For real. Why us?
  • HINGE MARKETING  |  THURSDAY, APRIL 16, 2015
    [B2B] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    SEE ALSO: 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm 4. “Spend money to make money,” they say. But there are some great ways to increase revenue and profits without massive monetary investments, including today’s topic — conversion rate optimization (CRO). Ready to learn more?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [B2B] 8 (Free) Google Resources B2B Marketers Need To Know
    Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. B2B Online Marketing Blog Search Engine Optimization
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [B2B] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    Modern B2B Marketing Author: Dayna Rothman The Marketing Nation Summit has come to a close! As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. This was my fourth Summit and it is amazing to see how far we have come!
  • ANNUITAS  |  WEDNESDAY, APRIL 15, 2015
    [B2B] Insights from the Marketo Summit
    I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. have said it many times before and after this week I am convinced that there is no better time to be a B2B marketer.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 15, 2015
    [B2B] Marketo Conference: Is Predictive Modeling The Future of Marketing Automation?
    actually found this concern a bit overwrought – there are other segments, most obviously B2B marketing automation itself, that support many dozens of similar vendors. Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. By that standard, predictive analytics is still far from overcrowded.
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [B2B] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
     – Among Top 15 B2B CMOs (FierceCMO). His Twitter handle says he is “Killing traditional marketing with pleasure”. Steve Mann says the phase of “taming the wild, wild west of social media” is over; “the west has been won and it is now time for evangelism of social media. You can’t use a one size fits all approach. Are they the economic buyer?
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [B2B] Infographic: What’s Trending In Marketing for 2015?
    Popular content research sources for B2B buyers are: whitepapers – 78%. 40% of #B2B buyers most frequently share blog posts Click To Tweet. Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet. case studies – 73%.
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [B2B] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, APRIL 15, 2015
    [B2B] Content Marketing for Manufacturers: Overcoming Writer’s Block
    82% of manufacturers said they are using content marketing according to findings from the 2015 B2B Manufacturing Content Marketing Trends—North America published by CMI. More than half (59%) also said one of their top challenges is “Producing Content Consistently.” This is only a content summary.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [B2B] Live From The Marketing Nation Summit: Inspiration, Disruption & Engagement Marketing
    Engagement Marketing Event Marketing b2b Consumer Author: Ellen Gomes With a swarm of marketers buzzing around Moscone West in San Francisco, The Marketing Nation Summit 2015 kicked off with a bang! Marketers from near and far have traveled to join us, add to the energy of the Marketing Nation, and get inspired! Marketing Transforms.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 15, 2015
    [B2B] The Dot Has New Friends! Will This.Suck For You?
    B2B Web Strategy When it comes to creating a domain, you’re probably used to generic top-level domains (gTLDs) such as.com,org,net, and.gov.  However, starting back in 2013 the Internet Corporation for Assigned Names and Numbers (ICANN) started to roll out new gTLDs. The MSRP price during the TMCH Sunrise Period is $ 2,499 and up.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 15, 2015
    [B2B] eSignature as a Customer-Facing Competitive Advantage: Signing Up for Success
    In the B2B world, no matter how complex your marketing and sales funnel may be, everything still comes down to a simple signature. No deal is sealed until it’s been signed, and no contract is complete until it has someone’s John Hancock. For a long time, however, this binding action could only occur with ink and paper. year-over-year as well.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [B2B] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    Digital Marketing b2b Consumer Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. It’s been a great event so far. These are revolutionary solutions that will truly put marketers in the driver’s seat to own the customer relationship. Develop Personal Relationships.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 14, 2015
    [B2B] The 2 Most Important Concepts For B2B Content Marketing Success
    In the latest B2B Content Marketing Benchmarks, Budgets and Trends (North America) study from Content Marketing Institute and MarketingProfs , 86% of survey respondents reported using content marketing. And despite the overwhelming majority of B2B marketers using content marketing as a tactic, perceptions of its effectiveness are mixed.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [B2B] Why Blogging Is More Important Than Ever
    B2B companies with a blog report generating 67 percent more leads per month.  In both the B2C and B2B arenas, blogging has earned its place in marketing strategy. “Content marketing” (which is really just distributing marketing content) is the hot buzzword for modern marketers. Here’s a hint. Blogs. How can this be?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [B2B] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    Modern Marketing b2b Consumer Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo.
  • GREAT B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [B2B] How B2B Marketing Supports Sales Enablement
    B2B Marketing Sales Effectivness Sales Enablement Sales Growth Sales effectiveness There is a lot of industry buzz around the term “sales enablement.” This is terrific because the marketing department should […].
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 14, 2015
    [B2B] Everything B2B Marketers Need to Know about Google’s Upcoming Mobile Algorithm Update
    In this post, I will walk you through what you need to know about the update and share how we have helped our B2B clients prioritize mobile initiatives and set expectations internally regarding the impact the update might have on organic traffic performance. Are transactional landing pages of your B2B competitor’s mobile-friendly?
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [B2B] Digital Awesomeness Series: A Day In The The Life
    B2B Web Strategy Lead Generation So, I know you’re all wondering what I do all day. Just kidding, you’re busy enough with your own stuff. But here it comes anyway. In all honesty, this post is really important. think so, and you should too. As I mentioned in my last post , there are A LOT of misconceptions when it comes to salespeople.
  • TYPE A COMMUNICATIONS  |  TUESDAY, APRIL 14, 2015
    [B2B] What Marketing Can Learn from IT About Content
    B2B Marketing Content Strategy Leadership Agile Marketing content strategy Innovation April 14, 2015 Marketing sets the tone and pace for content strategy, but there’s a great deal marketers can learn from their IT counterparts. More than a decade ago, 17. read more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 14, 2015
    [B2B] The first step in social media marketing is not social media
    He had just graduated from college and was lucky enough to land a marketing job with a multi-million-dollar B2B manufacturing company in the Midwest. In your B2B business, the first priority probably isn’t Facebook. In your B2B business, the first priority probably isn''t Facebook. I had an email from a young guy recently.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 13, 2015
    [B2B] 2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know
    There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. The survey results showed that B2B marketers still use tactics that are not that effective. What does this mean for B2B marketers? 1. In-person is the number 1 most effective B2B marketing tactic.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 13, 2015
    [B2B] [Infographic] A Marketer’s Guide To Going Mobile
    Mobile Marketing b2b Consumer Author: Ellen Gomes Mobile’s still the new kid on the block when it comes to your marketing mix, but based on consumer reaction and adoption, it’s a sensation. From its inception, using the introduction of the iPhone in 2007 as the starting point for the mobile revolution, mobile has caught fire.
  • CMO ESSENTIALS  |  MONDAY, APRIL 13, 2015
    [B2B] Would You Fire a High-Performing Sales Jerk?
    One of the unique and most straightforward elements of managing B2B salespeople, compared with other job roles, is the simple fact that their performance is so easy to gauge. are ever-more crucial in managing today’s B2B sales professionals. Is this the right way to manage our revenue stream? Source: Aberdeen Group, April 2015.
  • MARKETING ACTION  |  MONDAY, APRIL 13, 2015
    [B2B] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    Once your prospect converts and becomes a customer, your job as a B2B marketer isn’t done – in fact, the most significant part is just beginning.  At least, that’s the case if you’re working for a top performing company. Top performers are also more likely to personalize campaigns based on their customer preferences. Expansion Metrics.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [B2B] 5 Storytelling Lessons From Game of Thrones
    The post 5 Storytelling Lessons From Game of Thrones appeared first on B2B Marketing Insider. Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The  Game of Thrones. Not only is it just great programming. Just in time for the season 5 opener,  Lauren B. What can we take away from their work? Facebook. Twitter.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [B2B] Optimizing Lead Distribution for Higher Conversion
    Sign up for the B2B Marketing Newsletter to learn more B2B trends and strategies. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, That’s a complex question when you think about it. Almost every company that has salespeople has those who are strong performers and those who are weaker performers.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [B2B] Why You Need to Stop Speaking "Techlish"
    Learn more about growing your business by speaking to humans and dealing person-to-person rather than B2C or B2B in SPROUT Content’s free ebook. "We’re getting to common version, which is a superset of the functionality being built in Rainbow 5, which uses version 2 of the Asian code,” said our new client in a kick off meeting.
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