Marketing Insider Group

OCTOBER 22, 2013

It’s great to see a B to B brand not taking itself too seriously and having a bit of fun. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Let me know what you think in the comments below.

Advertisements 100

Advertisements Advertising B to B Content 100

MLT Creative

MARCH 1, 2012

Until recently, I was possibly the least automated B2B marketing professional on Twitter. To be the best B2B Twitterers, we should all ask ourselves these questions: Have I let my Twitter account become obnoxious by blasting out one-way messages? How does your Twitter account look to the rest of the world?

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Twitter Advertising Agencies Process B to B 40

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. We’re all a twitter with Twitter, Facebook, LinkedIn and Flickr, to name a few of the new social media apps.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

MLT Creative

JANUARY 12, 2011

Is Twitter's Sun Setting or Rising for B-to-B Marketers? Strategy director Patrick Maness reviews a business article and shares his thoughts about Twitter's future for B2B marketers. A B2B Marketing Idea Takes Flight On Twitter. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Paul Gillin

OCTOBER 7, 2010

For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. If someone were to cold-call me to follow up on a stray comment I made on Twitter, I would be as likely to hang up as to ask for a proposal. I don’t know about you, but I find that whole idea a little unsettling.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JUNE 17, 2010

In the early days of Twitter, the Dell TechCenter staff had set up a common Twitter account as a secondary channel of communication. The Twitter initiative really gained traction when Hanson became @DellServerGeek and Sullivan became @SANPenguin. It’s a camaraderie that is nurtured by personal contact.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Vidyard

MAY 18, 2017

You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Marketing Insider Group

MAY 19, 2015

What’s the difference between B to B and B to C Content Marketing? Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. That’s why financial service firms were early in content marketing: there’s a huge need for information in the customer journey.

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Advertising Agencies Paid Search Agency Planning Content Marketing 100

MLT Creative

MAY 17, 2010

reminded me that social media marketing – regardless of whether its B-to-B or B-to-C – is all about relationships. The best part was meeting other marketing professionals from the US and Canada IRL (in real life), more than a few of whom I've followed on Twitter for quite some time. Kent also started #MarketerMonday.

Social Media 40

Social Media B to B Media Advertising Agencies 40

MLT Creative

MAY 27, 2011

However, show-specific blogs were written and promoted via Twitter and LinkedIn. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office. Since this was for a B2B. client, we made a point not to tweet the landing page for fear of generating unqualified leads.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Hinge Marketing

NOVEMBER 1, 2013

The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 On Twitter or Facebook? Our study was part of a larger study involving four other professional services industry groups. The overall study included 822 Buyers and 533 Sellers. billion in annual purchases.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

Adobe Experience Cloud Blog

DECEMBER 6, 2009

We think we’re drawing an audience due to the approach we’ve taken in order to grow the blog, which is the notion that we are a news agency covering the b-to-b sales and marketing industries. The question is not, how do I make money from Twitter? You will be having more buying alliances and buying by committee.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

MLT Creative

SEPTEMBER 27, 2011

When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare.

Social Media 40

Social Media Advertising Agencies Media B to B 40

Marketing Insider Group

MAY 31, 2012

And as usual, I used Twitter as my preferred note-taking device. Sales and Marketing Alignment Still # 1 Issue: Sirius Decision mentioned that sales and marketing alignment is still the # 1 issue for us, but the Twitter traffic replied: “just get it done.” Cheesy line? Ok, I’ll stop.).

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

MLT Creative

JANUARY 18, 2012

Next — and only after you have created content worth sharing on your website (and landing pages) — we encourage you to engage on Twitter and Facebook. We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

APRIL 8, 2011

Kelly was on stage for our entry for The @B2BTOTY Awards (The B2B Twitterer of The Year), for which we were a finalist. The 2011 B2B Twitterer of The Year Awards - @B2BTOTY. I sure enjoyed the evening and, as you’ll be able to see from these videos I shot from our table, so did the others from our team. No brag, just fact.”

Advertising Agencies 40

Advertising Agencies B2B Marketing B to B Planning 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Ambal's Amusings

JANUARY 7, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Twitter StephanieTilton. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Blog CindyKing Twitter CindyKing. Blog Savvy B2B Marketing Twitter MicheleLinn. Blog Kranzcom Twitter jonkranz. Michael Stelzner. Cindy King.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

MLT Creative

FEBRUARY 25, 2011

With that in mind, here’s a story about how the power of Twitter sent me all the way to Miami Beach recently. It all started a little over a year ago when I began following the Digital Photo Experience (DPE) Group on Twitter, and reading their blog. Download content from our B2B Marketing Idea Series:

B to B 40

B to B Advertising Agencies Creativity Twitter 40

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. That’s an instinctive self-protection reflex.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Convince & Convert

MARCH 8, 2012

I’m B-to-B. One of the things we did was, in the pattern I work in, it works rather close to a, like the senior people, the executives and so on, so we’ve managed to get some of them on both our Twitter feed and on Facebook where they tweet about what’s up and down in their world. I make ball bearings.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

MLT Creative

AUGUST 12, 2011

Schaefer , a marketing professional, professor and friend I first met through Twitter about three years ago. Mark’s Twitter account is quite active, too. There was recently a story about tech start-ups scrambling for office space near Twitter because of the live networking opportunities. Kind of ironic.

Advertising Agencies 40

Advertising Agencies Business B2B B to B 40

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. I’ll dig into those stories and use the language that the experts used to solve the problem.

BtoB 50

BtoB B2B B to B Blogger 50

B2B Digital Marketer

SEPTEMBER 29, 2020

Nicoline’s Twitter: [link]. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. What are my B to B marketing buddies who tell me their stories? ” “Companies that thrive often adjust and are light on their feet.”

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

MLT Creative

SEPTEMBER 2, 2011

2) Engage daily on social media (Twitter, LinkedIn and Facebook). Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. My point was, “If I can find the time, so can you.”

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

Paul Gillin

JULY 8, 2010

Twitter, social networking sites). Tags: B-to-B B2B Social Media corporate governance oracle policies. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Please report possible misconduct (copyright violations, harassment, misstatements, et al.)

Social Media 50

Social Media Media Copyright B to B 50

MLT Creative

AUGUST 1, 2011

I consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. And if you need to narrow further, I suggest Linkedin and Twitter – and here are two guides you might find helpful. Although there are others, start with these three. View Billy's Other Blog Posts.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

MLT Creative

DECEMBER 9, 2010

I recognized a few of the authors as people I’ve met and become familiar with via Twitter. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Get your B2B Twitter Toolkit.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

MLT Creative

SEPTEMBER 8, 2011

I’ve averaged about 10 twitter posts per day (Retweets of others at about a 9 to 1 ratio to tweets with my links) and at least once per day, I’ve updated my Linkedin status with something that I felt would be of interests to my contacts. I was much more successful with my efforts to increase my engagement on Social Media.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. You can even just post the slides or the speech text.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Digital B2B Marketing

MAY 9, 2013

As a B2B marketer, it is easy to find people to follow on Twitter, right? They will add the variety and perspective your Twitter stream just may be missing. Nearly all of them will engage in a discussion on Twitter and not just broadcast the same links you already see from everyone else. Social Media conversation twitter'

Twitter 100

Twitter B2B Marketing B2B Thought Leadership B to B 100

The ROI Guy

DECEMBER 6, 2010

Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Adobe Experience Cloud Blog

JULY 6, 2010

The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. Some important tips captured via twitter include: funnelholic : Marketers: listen to sales calls. That’s marketing intelligence.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 24, 2009

The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads.      An event doesn’t need to have to trend on Twitter to be great. .   (This means use LinkedIn differently than you use Facebook.)     4.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48