MLT Creative
JUNE 16, 2010
If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B). Patrick Maness is Director of Marketing Strateg y with B-to-B marketing agency MLT Creative and heads their Rhode Island office.
Biznology
JANUARY 23, 2012
One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. Here’s a sample email from Skyline rep Al Mercuro, who was the first at SkylineNY to adopt the program and make it part of his regular customer outreach. Image via Wikipedia.
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Biznology
FEBRUARY 28, 2014
Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good. All terrific ideas, which I have gladly incorporated in my approach.
markempa
APRIL 24, 2009
Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Advanced expert training sessions on one particular tactic featuring scientific/statistical data, test results/real-life campaigns and creative samples. Click here to learn more.
Biznology
NOVEMBER 27, 2013
In response to our request for sample records on five well-known firms, the reported results included as many as 100 lines per firm. B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting' We welcome your feedback and suggestions.
Biznology
MARCH 23, 2018
I’ve seen actual samples. Marketers are abandoning print and face-to-face channels in droves. But hold on. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses?
The ROI Guy
FEBRUARY 19, 2018
Explore further with this article and research: Getting Prospects to Engage >>> [link] Source: What Sales Winners Do Differently – the Rain Group - Research conclusions from more than 700 B-to-B purchases made by a broad sample of buyers who in aggregate were responsible for $3.1 billion in annual purchases - [link].
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