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Biznology

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B2B prospecting data just keeps getting better

Biznology

NOVEMBER 27, 2013

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC).

Lead Ranking 80
Lead Ranking Marketing Management B to B Lead Scoring 80
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Where is B2B data-driven marketing headed?

Biznology

APRIL 2, 2015

Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. B2B Marketing B-to-B marketing B2B marketing database marketing marketing technology predictions real-time marketing' Like this post?

B2B Marketing 80
B2B Marketing B to B Marketing Management Paid Search Agency 80
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