Paul Gillin

MAY 13, 2010

This is particularly important for b-to-b companies, which establish long-term relationships with their customers. Does your website have personality or does it read like a research paper? Tags: B-to-B marketing website. Does your site include faces, biographies and personal messages? Let your people go.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. A couple of notable B2B efforts have caught my eye recently that I wanted to share. This is a commerce play, incidentally.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Market share research; awareness research; media citations; analyst research. Market share research; lift studies; media/social media citations; speaking invitations; analyst research.

ROI 50

ROI Paid Content Social Marketing Webcast 50