Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. My colleague Bernice Grossman and I recently conducted a new study indicating that B2B marketers now have the opportunity to target prospects more efficiently than ever before.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

APRIL 2, 2015

Sure, you can have a special offer, but it will be part of your never-ending interaction with customers and prospects, across multiple platforms.”. Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

MLT Creative

AUGUST 1, 2011

This engine attracts prospects and customers who are searching for solutions, and converts them to leads that are nurtured for sales. Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Salesforce.com (26). Web users spent an average of 4.6 hours a week on social sites in September, compared with 4.4 Is the era of PR over? It’s pretty awesome. Customer (302).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

6 Rules for Content Marketing - Modern B2B Marketing , August 27, 2010 Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. B to B (18). Unfortunately, not all content is created equal. August 3, 2010. 2010 (502).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28