Biznology

NOVEMBER 27, 2013

Technology usage “intensity” score, by product (HG Data). B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting' Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

SEPTEMBER 29, 2016

Do we expect the consumers of product driven content to evaluate ethics and objectivity? Consumers, either in B to C or B to B fall back on a perception of brand trust earned over time. Sulzberger was quoted as saying, “You’re not buying news when you buy the Times ; you’re buying judgment.”

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

Biznology

MARCH 26, 2012

Only people who are serious about your product will be likely to take it on trial. Always a popular and productive offer in business markets, where buyers need detailed information as part of their purchase process. Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising?

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Biznology

JULY 2, 2018

A broker can introduce you to the most productive prospecting data sources and lists. So make referral requests a standard part of your marketing communications and your sales scripts. Partner with a reliable data broker. Preferably one who has experience with your target audiences. Gate it with a web form.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

MARCH 23, 2018

An interview with one of Hubspot’s former sales chiefs actually made their call center sound like a pretty well-managed and productive organization. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Kudos to them. Budgets continue to shift to digital channels.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

SEPTEMBER 25, 2015

Winning at ZMOT means knowing the key words and phrases that your customers use, instead of what we as vendors use to describe our products. VOC research drove the new navigation, site structure, information architecture, search and content, down to product nomenclature. What were the most productive digital initiatives?

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

SEPTEMBER 3, 2015

Quad/Graphics cleverly positioned its Camp Quad event to serve senior marketing people, although the typical day-to-day customer for the large printing company is a production specialist. Content production. Brand value expansion. This was our goal.”.

Conference 80

Conference Trends B2B Trade Show 80

Biznology

JULY 2, 2015

New product simulation and testing. Querying and performing “what-ifs” to stimulate marketing ideas and actions. Profiling customers to gain insight into their needs, also known as creating “personas.”. Segmenting customers for differentiated treatment. Selecting customers and prospects for promotional campaigns.

B2B 80

B2B Ideal Customer Profiles Differentiation Profiling 80

Biznology

AUGUST 6, 2015

In the future, says Nitin Julka , product manager at LinkedIn, more and more of the complexity of running marketing campaigns is going to be automated, in a simpler way, so that marketers can focus on what truly matters—their target audiences, buyer’s journeys, and messaging.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Biznology

MAY 31, 2012

The most common e-mail address that was submitted on the IBM contact form was bill@microsoft.com–and he bought a lot fewer IBM products than you might think. Your sales force gets a lot of bum leads to run down.

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

Biznology

JANUARY 6, 2016

Joe Pulizzi understood the power of content marketing way earlier than the rest of us, and built an entire business around it with the Content Marketing Institute.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Biznology

APRIL 9, 2014

The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. So how do you provide your sales team with the leads that will increase their productivity by 200% or more? How to quadruple your campaign productivity with lead nurturing.

Lead Generation 80

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 80

Biznology

AUGUST 18, 2017

Seems pretty simple, but most marketers begin with their products instead. The buyer journey doesn’t start with a search for a product,” says Brenner. American Express ’s OPEN Forum , which is the firm’s single most productive lead generator for merchant services. Notable examples: Adobe created CMO.com.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

Biznology

MARCH 28, 2013

PR, or media relations, to persuade others to write interesting and favorable things about your products, or highlight your expertise and experience. SEO and SEM, which will pull them to your site and your content when prospects are looking for particular information.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80