B to B PR Press Twitter Wikipedia 
Paul Gillin
JUNE 24, 2010
The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Sidebar – Valuing Twitter Followers.
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Will Traditional, Social Media Blend?
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