Vidyard
MAY 18, 2017
You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing.
Paul Gillin
JUNE 17, 2010
It’s a camaraderie that is nurtured by personal contact. Suddenly the discussion became more personal and the people behind Dell TechCenter more real to their constituents. “The last thing IT people want when they come to a technical resource is an ad asking them to buy a laptop,” Hanson says.
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MLT Creative
SEPTEMBER 27, 2011
The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. To some degree, you could argue any personal business engagement is an opportunity to be social. Business association events, industry trade shows, conferences and seminars should also be considered social media.
Paul Gillin
JULY 8, 2010
Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work. The Oracle Social Media Participation Policy applies to.
Anything Goes Marketing
NOVEMBER 16, 2008
During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. You can even just post the slides or the speech text.
WebMarketCentral
JULY 7, 2008
YouTube and the Paradox of Video Quality Online video is hot for many reasons: it's engaging, portable, re-usable and increasingly searchable. MarketingSherpa's report provides useful advice for incorporating video into B2B lead generation plans, such as best practices in properly tagging corporate videos uploaded to YouTube.
Convince & Convert
MARCH 8, 2012
I’m B-to-B. I’m trying to think about when I activated timeline on my personal page and Facebook did a pretty good job of guessing when I was born and when I was married and the things like that that I had already structured based on my usage of the platform. I make ball bearings. I can’t do social media.”
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