Paul Gillin

JUNE 17, 2010

It’s a camaraderie that is nurtured by personal contact. In the early days of Twitter, the Dell TechCenter staff had set up a common Twitter account as a secondary channel of communication. The Twitter initiative really gained traction when Hanson became @DellServerGeek and Sullivan became @SANPenguin.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Hinge Marketing

NOVEMBER 1, 2013

The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 Connected with me personally. On Twitter or Facebook? Our study was part of a larger study involving four other professional services industry groups. billion in annual purchases.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

MLT Creative

SEPTEMBER 27, 2011

When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare.

Social Media 40

Social Media Advertising Agencies Media B to B 40

Adobe Experience Cloud Blog

DECEMBER 6, 2009

We think we’re drawing an audience due to the approach we’ve taken in order to grow the blog, which is the notion that we are a news agency covering the b-to-b sales and marketing industries. The question is not, how do I make money from Twitter? We hope to present the facts and analysis and let the reader decide for himself.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Paul Gillin

JULY 8, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Twitter, social networking sites). Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work.

Social Media 50

Social Media Media Copyright B to B 50

Ambal's Amusings

JANUARY 7, 2010

Blog WritingWhitePapers Twitter Mike_Stelzner. Twitter StephanieTilton. B-to-B Offer Strategies: How to Keep Your Sales Pipeline Filled with Qualified Leads. Blog CindyKing Twitter CindyKing. Blog Savvy B2B Marketing Twitter MicheleLinn. Blog Kranzcom Twitter jonkranz. Michael Stelzner. Cindy King.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Convince & Convert

MARCH 8, 2012

I’m B-to-B. I’m trying to think about when I activated timeline on my personal page and Facebook did a pretty good job of guessing when I was born and when I was married and the things like that that I had already structured based on my usage of the platform. I make ball bearings. I can’t do social media.”

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

B2B Digital Marketer

SEPTEMBER 29, 2020

Nicoline’s Twitter: [link]. And, uh, and w we know I’ve a lot of, uh, governmental projects and it’s, uh, like a, the last one that’s B to B to C. It’s like personalizing content is very important and has many tools to help you do that. ” Links and Resources. Show Transcript.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. You can even just post the slides or the speech text.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The ROI Guy

DECEMBER 6, 2010

Better content targeting and personalization is required for 2011 to end “carpet bombing&# B2B marketing techniques, evolving to create a dialogue with buyers to guide them through the decision making process and buying lifecycle with personalized one-to-one advice. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Paul Gillin

OCTOBER 11, 2012

Make it Personal. With that in mind, make sure your posts have a personal tone. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. Don’t Copy From Twitter. Do you agree?”. Only people can post content. Use Active Voice. Write like you talk.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

B2B Digital Marketer

SEPTEMBER 8, 2020

Lee’s Twitter: [link]. Um, but, but Lee’s focused on B to B, specifically B to B type of marketing and digital marketing and content creation. Or just let me say, you know, digital B to B marketing? Links and Resources. Lee’s LinkedIn: [link]. Lee’s website: [link].

Top of Funnel 52

Top of Funnel Digital Marketing Funnels B to B Content 52

KoMarketing Associates

OCTOBER 2, 2018

For B2B marketers, the key takeaways are how search will become more personally valuable, and move away from text to a visual, more interest-based experience. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. .

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

B2B Digital Marketer

OCTOBER 5, 2020

Nobody was focusing on, especially in the B to B space, the, the marketing side. That’s kind of one Oh one stuff, but then really what are the things that are keeping that person awake at night and how are the services that we provide really meeting their needs? Paul Slack ( 03:43 ): And that was back in 2000.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Biznology

OCTOBER 28, 2013

But Joe reminded me about the importance of including the personal. When your material lives on Twitter or LinkedIn, it is not under your full control. Most of us in B2B prepare content around business problems, focusing on technical information, how-to material, and industry trends.

Education 80

Education B2B Marketing B to B Content Marketing 80

B2B Digital Marketer

SEPTEMBER 15, 2020

He enjoys speaking and writing about digital marketing, professional networking, and personal development in his seminars, webinars, and articles. ” “The easiest person to sell is a customer.” Joe’s Twitter: [link]. LinkedIn is where people are going these days and personal brands. Show Transcript.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

B2B Digital Marketer

AUGUST 17, 2020

In this episode of the B2B Digital Marketer Podcast , Ethan Beute shares in this episode how we can use modern technology, specifically video messaging, to make our communications more personal and rehumanize our businesses. Personal Connection. 19:29 – Why the modern approach to personalization is backwards and overrated.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. In the case of the sales rep, we must be able to predict with reasonable certainty that the person can generate $2 million in incremental business in year one. Sidebar – Valuing Twitter Followers.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels. (I

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Savanta

JUNE 25, 2011

Perhaps that’s why my interest was piqued by a recent discussion on the B-to-B Marketing LinkedIn Group. First, the technique sends clear messages to the market about your company’s personality and the substance of your proposition. Follow me on Twitter: @andydalg. Her boss is insistent but she has concerns.

B2B Marketing 120

B2B Marketing B to B B2B RSS 120

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

MLT Creative

DECEMBER 22, 2010

Tribes : A little book full of big ideas by author Seth Godin, Tribes opened my eyes to the personal and professional potential of Twitter and other social media. Get your B2B Twitter Toolkit. Get your B2B LinkedIn Toolkit.

Creativity 40

Creativity B2B Marketing Advertising Agencies Planning 40

Adobe Experience Cloud Blog

OCTOBER 7, 2011

The summit was aptly named B-to-B Sales and Marketing: Forging a New Alliance. Her message was clear: buyer behaviour has changed, so marketing MUST take a new approach (61% of senior level executives are using Twitter and 84% of Fortune 100 companies are using social media).

Advertising Agencies 48

Advertising Agencies Planning Buying Cycle Lead Nurturing 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. These sessions are a tremendous source of ideas, insights and data.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? Setting up a B2B blog or a Facebook or Twitter [.]. am not someone who watches Twitter while the panel is going on, so none of the below suggestions relate to that. The Results. So this sounds great. wasn’t disappointed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

AUGUST 3, 2010

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. For the past few days I’ve been conducting a Twitter experiment. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

A Better Jones

AUGUST 2, 2019

Kasey: But I will also say Lucas and my friendship is a really great example of how building your personal brand can lead to more than just business stuff, because it was really, yes, we are, I'm friends with John Barrows and Lucas works with John. And then I've also done B-to-B side sales which is where my heart is.

Linkedin 61

Linkedin Paid Content Top of Funnel Paid Search Agency 61

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

5 Ways for B2B Companies to Engage on Twitter - Social Media B2B , August 25, 2010 Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. How did Twitter get those vital initial users?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

The ROI Guy

SEPTEMBER 28, 2010

How do you connect with buyers and make sure your message resonates to them personally? One way to overcome these issues is via Interactive White Papers - by creating content that is dynamic, adaptive and personalized in real time , fundamentally changing the way white papers engage buyers.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice. Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Powered by Blogger.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

Hubspot

OCTOBER 18, 2011

Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). So, this is the hashtag for the session for those of you who are Twitter leaders out there, and my name happens to have an extra h on it where you wouldn't expect. Hope you enjoy it. A couple of quick things.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28