ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Better yet, but more expensive, is dimensional mail, delivered by an express mail service. That compares to $7 billion spent on direct mail and $4.5

B to B 120

B to B netFactor Media SEM 120

Biznology

DECEMBER 5, 2014

MeritDirect’s Boston Management Team offers a service that combines append and discovery for named accounts. Here’s your opportunity to use personalized messaging via addressable media like email, phone and direct mail. Another approach, albeit less productive, is LinkedIn research. Specialized third party databases.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

JANUARY 23, 2012

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. I recently ran across a particularly compelling solution to this problem: Personalized email that links to entertaining, but useful, videos. Image via Wikipedia.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

JANUARY 30, 2015

Dedicate particular group members to certain reps, so the input person builds experience about rep’s behavior and communication style. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. Save this article as a PDF.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. a marketing and sales information services company in Southport, Conn.: based sales qualifying service InTouch Inc., In 2005, 3.5

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

Biznology

MARCH 23, 2018

Now my last example involves an irony that had an impact on me, personally and professionally. So I stopped by the booth to find out more about their services. Ironic, isn’t it? Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. What a thrill! I rest my case. My conclusion?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Seismic

MARCH 29, 2019

Wherever you are, whatever you’re schedule looks like, we’ve found options ranging from in-person events to online training courses that’ll work for you. What: This year the SiriusDecisions Summit theme is “Together: Achieving High Performance by Aligning the B-to-B Revenue Engine.”There Seismic Sales Enablement City Tour.

Training 53

Training B to B Gartner Work Management 53

MLT Creative

JUNE 22, 2010

But, before I tell you a little about Storyville Live, what have we learned so far about B2B marketing and person-to-person communications? Do your homework first Make your call personal and relevant Get your story straight and get to the point And yes, Always Be Closing So where do you come into this Storyville story of mine?

Business to Business 40

Business to Business Personalization Advertising Agencies Paid Search Agency 40

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Biznology

MAY 22, 2017

The controller decides how the data will be used and protected, and may be supported by a “processor,” like an agency or data services provider. Or you could provide the required notices, ask that person to check a box on an online form, and be done with it. But for a “net new” account, it’s murkier.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

The ROI Guy

FEBRUARY 19, 2018

For the Winners, it all came down to better discovery and proper alignment: Investigating, understanding and documenting the buyer challenges and aligning specific products, services and features that deliver to solve these needs. billion in annual purchases - [link].

B to B 53

B to B Aggregators Sample Click Rate 53

ViewPoint

OCTOBER 6, 2015

There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying. In a recent SiriusDecisions report (State of ABM), 61% said they were going to invest in technology and services. direct mail, personalized tele-prospecting outreach).”.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

Paul Gillin

MAY 13, 2010

Do some of your pages have generic titles such as “About” or “Services?” Think about the problem that person is trying to solve. Today it’s cheap and easy to point a camera at a product manager or engineer and ask the person to explain a product. Does your site include faces, biographies and personal messages?

B to B 50

B to B Marketing Websites Work Management Webcast 50

markempa

OCTOBER 28, 2005

MarketingSherpas posted their B-to-B Lead Generation Summit Notes. MarketingSherpas posted their B-to-B Lead Generation Summit Notes. « Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it.

Lead Generation 120

Lead Generation Generation B to B Leads 120

Webbiquity

JUNE 17, 2014

Information proliferation means buyers are better-informed than ever about potential approaches to solving problems, and the related product and service alternatives. ” B2B marketers need to become more adept at presenting the professional, social, emotional, and personal value of their products and services.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

B2B Marketing Directions

NOVEMBER 8, 2015

In his post, Howard described a personal experience of becoming a lead for a marketing technology company. Recent research has confirmed the importance of including person-to-person communications in the lead nurturing process.

Lead Nurturing 40

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 40

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another.

Research 40

Research B to B Webcast Content 40

B2B Marketing Directions

MAY 24, 2015

Customers 2020: The Future of B-to-B Customer Experience , Walker Information, Inc., With a subscription model, companies offer their products as services rather than physical objects. 2004) Relationships with existing customer are also becoming more important because of the growing popularity of "subscription" business models.

B2B Marketing 53

B2B Marketing Marketing Management Planning B to B 53

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." Personally I am very fond of strawberries and cream; but I find that for some strange reason fish prefer worms. He writes, “I go fishing up in Maine every summer.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 7, 2005

They measured their response - used phone qualification - worked closely with their sales team - sent on only sales ready leads - closed the loop on each lead - increased revenue - cut costs - gave remarkable reports. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Marketing Budget 120

Marketing Budget Lead Generation Work Management Lead Management 120

markempa

SEPTEMBER 17, 2005

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." In person or via phone is best. Jeremy Porters Blog: B-TO-B CONFERENCE DAY ONE - SALES & MARKETING INTEGRATION.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. How does podcasting help you communicate more directly, and more personally, with your audience? Our first interactive show will be on lead generation via podcasts.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

markempa

OCTOBER 31, 2006

Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. B-to-B has always been peer-to-peer. Consumer purchase decisions are often impulsive.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

MLT Creative

JANUARY 10, 2012

There are more ways than ever to match your marketing messages to the needs of your customers with more personalized, relevant and actionable information. Now think about how best to demonstrate that thanks in the way of service after the sale. Here are five ideas that will improve the results of your remarketing-marketing: 1.

B2B Marketing 40

B2B Marketing B to B Planning Advertising Agencies 40

Hinge Marketing

NOVEMBER 1, 2013

In our recent webinar, "Inside the Buyer’s Brain: How to Turn Insights into Action," we dove deep into the issue of misalignments between buyers and sellers of professional services. Change services or bundle them by issue. Talk about services differently. Connected with me personally. Blind Spots.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. " I think Kevins points serve as a good reminder for web inquiry management. Ive summarized Kevins three points: Don’t be too Web myopic.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

OCTOBER 19, 2006

They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. A lead isn’t a lead until it’s been qualified. A lead isn’t a lead until it’s been qualified.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

MARCH 30, 2005

Sirius Decisions , a leading B-to-B research firm concludes, "While brand isnt dead, we believe it has become a byproduct of reputation, the first of three overall outputs todays b-to-b organizations must systematically produce in order to be successful.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

JUNE 14, 2005

Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. Fellow Revenue Roundtable member, Mike McLaughlins Blog, Guerrilla Consulting won in the "B-to-B marketing blogs" category. A big thank you to everyone who voted!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership B to B 120

markempa

APRIL 18, 2005

Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog." Last year, the B2B Lead Generation Blog (yours truly) received honorable mention for the "Best b-to-b marketing-topic Blog." Anyone can nominate. Want to see who won last year?

Lead Generation 120

Lead Generation B2B Marketing Generation B to B 120

Paul Gillin

JULY 8, 2010

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work. Don’t use these services to conduct internal Oracle business.

Social Media 50

Social Media Media Copyright B to B 50

MLT Creative

OCTOBER 28, 2010

The B2BTOTY Awards Program, now in its third year, is the brainchild of Joe Zuccaro , who says, “It’s not just about how many followers someone has, or how often a person tweets in a given time; it’s about creating a community, and the value a B2B entity brings to it.” Great tweeter and all-around B2B braniac.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

markempa

JUNE 28, 2007

Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.” 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

MAY 26, 2005

Im listed in the "B-to-B marketing blogs" section. Personality: Is there a clear personality? Im listed in the "B-to-B marketing blogs" section. Be sure to check out the other quality blogs that were nominated by MarketingSherpas 185,000+ Readers, many of them are already on my blogroll.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120