Biznology

NOVEMBER 27, 2013

Employees who use mobile technology (Harte-Hanks). B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting' Whether the company conducts e-commerce (ALC). List of company competitors (OneSource). We welcome your feedback and suggestions.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Instead of scanning, exhibitors tap visitor badges using a mobile device, and the data uploads to the cloud in real time.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL. Sellstrom/SureWerx and more.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

MLT Creative

JANUARY 30, 2012

A mobile-optimized landing page with an offer? That’s not a problem, add a short URL they can type into their mobile browser and reach the same destination. Don’t send them to your non-mobile home page. Keep it mobile, quick, simple and direct for the best results. Are you giving a discount?

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

MARCH 7, 2011

A recent post on Mobile Commerce Daily said QR scanning in North America increased 1,200 percent in the last six months. We have found QR codes to be a powerful tool when linked to an informative video segment or a mobile site with a clear message and call-to-action. I don’t doubt it.

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

DECEMBER 2, 2011

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. With absolutely no cost to you and no travel required, you'll hear from a host of industry leaders from your desktop.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Customer Experience Matrix

SEPTEMBER 3, 2009

PriceWaterhouseCoopers and Wilkofsky Gruen Associates report in their Global Entertainment and Media Outlook: 2009-2013 (via eMarketer) that ad spending will total $170 billion this year, including $62 billion (36%) for TV and $25 billion (15%) for Internet and mobile. Zenith Optimedia pretty much agrees: its October 2008 report shows U.S.

Spending 120

Spending Media Mobile Advertising Forrester 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Google Announces New Offerings in Real-Time, Mobile and Social Search. Social media use soars among b-to-b marketers. Few b-to-b firms are signing up for Super Bowl XLIII advertising. MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Top word of 2009: Twitter.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Buzz Marketing for Technology

JUNE 27, 2008

Best BlackBerry Shortcuts: Aflacs Mobile Guru Shares Tips. Mobile Security. Business Mobility And The Agile Organization. Demonstrating the Business Value of Mobile Device Management. Extending PCI Compliance to the Mobile Workforce. Read Forresters advice for deploying an enterprise mobile solution.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

MLT Creative

DECEMBER 9, 2010

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. If you don’t follow them, maybe the best idea I can give you is to start now.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Convince & Convert

MARCH 8, 2012

I’m B-to-B. Especially when you talk B-to-B companies, there is quite a long way to an actual sale, of course, so that makes it even less relevant. ” You are going to be blown away when you understand just how good these guys are at social. I make ball bearings. I can’t do social media.”

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

KoMarketing Associates

OCTOBER 2, 2018

The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. . Video is becoming increasingly important to B2B marketers because of shifts in B2B buyer behavior and the greater adoption of mobile technology, among other reasons.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

B2B Digital Marketer

AUGUST 25, 2020

And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing. Um, but once again, if it’s not genuine and it’s being driven somewhere by an automatic machine over here, um, and B to B people buy from people they know, and that they trust and particularly in the B2B market.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

MARCH 8, 2021

Jim Rembach (11:43): Now, Google has also made some changes here recently in regards to, you know, mobile indexing and mobile first. And so for the second question, I know that you asked about mobile and how that’s changing the game. So in your mind, in your perspectives perspective, what is B to B digital marketing.

High Quality Lead 52

High Quality Lead Marketing AI Optimization Effectiveness 52

Seismic

JULY 9, 2019

Selling into the b-to-b marketplace is becoming increasingly difficult because today’s buyers are digitally educated and socially connected. It should come as no surprise that organizations are looking for ways to combat the sales performance challenges plaguing today’s b-to-b marketplace.

Class 49

Class Tips Enterprise Management B to B 49

Webbiquity

JANUARY 3, 2012

Five Ways B-to-B Marketers Need to Change Their Game by Biznology. B2B Websites NOT Great At Demand Gen by Business2Community. ” This post details a conversation she had with Craig Rosenberg about B2B website usability, effectiveness and conversion rate optimization.

Sales Management 100

Sales Management B2B Sales Top of Funnel B2B Marketing 100

Marketing Insider Group

NOVEMBER 18, 2010

I wanted to stop at 11, but there’s more) From the fading influence of newspapers for world news to newsletters for company news, traditional communication including email will have a tough time competing with the amazing rise of mobile devices usage for web surfing, texting and micro-blogging for consumer attention.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

JUNE 16, 2015

Technology, specifically your website’s presence on mobile devices and your use of video, can make a difference. Now almost 40% of B2B purchasers use mobile devices to buy products and services and more than half of millennials use them to research their purchase ( Acquity Group State of B2B Procurement study ).

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

Buzz Marketing for Technology

JUNE 27, 2008

This guide provides a basic overview and worksheet of mobile computing for those who are interested in evaluating a wireless enterprise solution. Get Control of Mobile Data (and More): Improve security and reduce costs with a mobility management platform (Video webcast). Mobility raises productivity. Load Balancing.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Premium services like Webtrends build in sophisticated behavioral and sentiment analysis and can track offsite activity such as a prospect’s comments on Twitter or use of a mobile application.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

JANUARY 4, 2011

The future of the internet isn’t mobile. - Mapping the Tech Buyer’s Journey - B-to-B Labs , June 29, 2010. B-to-B Marketers: How Many Calls Does it Take to Make a Sale? Mobile (428). Seven Ways to Revive a Neglected B2B Blog - B2B Ideas @ Work , August 26, 2010. Sales Lead Insights , November 29, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. B2B Mobile Marketing: 10 Key Mobile Arguments. This important piece, which answers the “Why Mobile For B2Bs?, Web users spent an average of 4.6 Essentially.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences. - as well as a groundbreaking mobile-marketing guide that aired last week from the team at 360i. as well as a groundbreaking mobile-marketing guide that aired last week from the team at 360i. Rules Have Changed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Digital Marketer

APRIL 1, 2021

He is frequently asked to speak on the topic of Agile Marketing at industry conferences, and he has helped companies as diverse as T-Mobile, Salesforce, Best Buy Canada, SpaceSaver, Great Dane Trailers, Northern Alberta Institute of Technology, and Zenprise learn about and adopt Agile Marketing. Jim Ewel (14:38): Yeah.

Planning 52

Planning Work Management Marketing Management Business 52

B2B Marketing Zone Posts

AUGUST 3, 2010

Smarketer, ZoomInfo: In light of the ongoing upheaval in b-to-b sales, what are your biggest challenges for the remainder of the year? Mobile web usage is expected to overtake desktop usage by 2015 , and companies are beginning to make sure their websites provide a comparable experience.

Ning 40

Ning Paid Content Facebook Sales Management 40

A Better Jones

AUGUST 2, 2019

I know that I should be pumping myself up a lot more here especially since that's what the topic of this webinar is, but really an area that I have some experience in, and so sales, marketing, and I'm one of the few that can really talk about both as well as specifically e-commerce and the B-to-B sales and side.

Linkedin 61

Linkedin Paid Content Top of Funnel Paid Search Agency 61

Ledger Bennett

JUNE 17, 2019

Mobile Apps (+17%). Organizations that are aligned across their Revenue Engine achieve 19% faster growth. Another session attended that dealt with high performance teams dove into the channels and asset types that have shown the best returns. Top 3 Channels: Social Media Marketing (+34%). Events and Trade Shows (+23%). Analyst Reports (+17%).

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40

The ROI Guy

SEPTEMBER 28, 2010

Although B2B buyers are not all the same, the bulk of white paper marketing involves communicating the same information, in the same way, over and over to prospects as different as Joe’s Barber Shop and Exxon Mobil. So, how do you make whitepapers more effective, more relevant, more ONE-TO-ONE?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Hubspot

OCTOBER 18, 2011

It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way. You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people. It works for B-to-B companies.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28