Biznology

MARCH 28, 2013

Marketo promotes it. This can be in the form of blogging, downloadable white papers, videos, infographics, and others. The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Well, I guess her feeling is understandable.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80

Adobe Experience Cloud Blog

JANUARY 24, 2012

For b-to-b organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a very skeptical market. View more presentations from Marketo. Director of Marketing at Ingenuity Systems as a guest blogger. Measuring thought-leadership-with-marketing-automation.

Thought Leadership 48

Thought Leadership Lead Scoring Lead Ranking B2B Thought Leadership 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

Many of these are authored by the team at Marketo, but certainly not all of them. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper). white paper). Supercharge Your Demand Generation with Personalization (Marketo on-demand webinar). Lead Nurturing 101 (blog post).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48