The Point
DECEMBER 16, 2013
Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?
Engagio
AUGUST 16, 2017
Phil is a co-founder and the former CEO and Chairman of Marketo, which we founded together in 2006. Following the August 2016 acquisition of Marketo for $1.8 A chance to build on the past: “At Marketo, we built a model of excellence that grew to become the gold standard for marketing,” explained Fernandez. It’s time to move on.
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Leadspace
NOVEMBER 6, 2019
Specifically: Extreme Networks, Microsoft and SAP were among the winners of the “ Programmes of the Year ” awards, having been “selected from a field of leading b-to-b organisations and achieved significant and innovative results that were integrated across revenue-generating functions.”. End the Year with Leadspace.
ViewPoint
FEBRUARY 24, 2016
Often, however, nothing is farther from the truth, leading to tele-prospecting being one of the most mismanaged functions in b-to-b today.". From Jon Miller, Engagio (co-founder of Marketo): "In many ways, account based marketing turns traditional demand generation 'upside down.' What should I know about Account-Based Marketing?
ViewPoint
JUNE 7, 2016
The following data is from an insightful post on the Marketo blog by Michael Boyette of the Rapid Learning Institute: Why Sales Reps Don’t Follow-up on Good Leads. Set sales straight—it’s a win win. Many sales reps lack insights on the best way to follow up on a lead.
Biznology
AUGUST 17, 2018
Go back and look at the search terms that brought in your customers over the prior three, six or nine months, says Mike Madden of Marketo. Catina Martinez of Pluralsight makes sure to meet weekly with her sales counterparts, to explain their specific roles in upcoming campaigns, and work together on effective account penetration strategies.
Adobe Experience Cloud Blog
JANUARY 24, 2012
For b-to-b organizations, thought leadership is a critical component for driving awareness, sparking excitement, and creating engagement within a very skeptical market. View more presentations from Marketo. Director of Marketing at Ingenuity Systems as a guest blogger. Measuring thought-leadership-with-marketing-automation.
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