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Testing for B-to-B Marketers: How hard is it?

Biznology

B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test. Image via Wikipedia.

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How to Diagnose if Inbounditis is Killing Your Sales Pipeline

ViewPoint

Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. So what can b-to-b companies do to get back on track? It's not, however, the quantity of leads that counts. It’s the quality of the leads.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

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B2B Lead Generation Blog: The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards

markempa

« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!

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6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

State Your Objective: Generally, one objective per mailing is best and should be the very first thing you do. If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B).

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The 5 Top Media for Cold Prospecting

ViewPoint

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5 Better yet, but more expensive, is dimensional mail, delivered by an express mail service.

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Will my mail be delivered? To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. These new response databases are looking to be a valuable prospecting resource for B-to-B marketers.

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