Biznology

JANUARY 30, 2015

The traditional attribution methods of assigning the credit have long been either the first touch (the inquiry source medium) or the last touch (the channel through which the lead was either qualified or converted to a sale). Marketers are in general agreement today as to the deficiencies of either of these traditional methods.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

JULY 2, 2018

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. Model your most profitable customers.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

MARCH 9, 2018

You’ll also see data that demonstrates where you need to be focused to drive sales qualified leads at a lower cost. In this free 30-minute Biznology® webinar, you’ll learn what not to do in 2018 and specific recommendations to follow that will increase your lead volume and decrease your cost per acquisition.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Biznology

MARCH 23, 2018

Here’s another: Google and Facebook are leading the digital marketing revolution. It’s the daily blocking and tackling of account targeting, sales lead generation, outbound communications, call centers, and data management and building a trusted reputation that drives business growth. Kudos to them. But hold on. My conclusion?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

MAY 22, 2017

Alongside lead generation and data hygiene calling, she offers GDPR compliance services. One helpful resource is Pauline Murphy , managing director of 1 Stop Data Limited , in the UK. She specializes in B2B prospecting, and operates a multi-language call center in Ireland that calls into the EU and the Middle East.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Biznology

AUGUST 17, 2018

The theme of the conference was “Humanizing B2B,” which leads me into my observations from the day. The opening keynoter was Sangram Vajre, co-founder of Terminus and its chief evangelist. Vajre is a fluid and engaging speaker, with a lot of pizzazz.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Biznology

APRIL 24, 2015

In an effort to invest marketing resources wisely, Sechrist built a tiered system of lead distribution. Tier 1, comprising the highest paid and most skilled reps, gets the most relevant matches to the ICP and the highest quality type of leads.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

OCTOBER 14, 2015

Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. And we guarantee you’ll stay awake! Ruth’s latest book is B2B Data-Driven Marketing: Sources, Uses, Results , just published in July.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

Biznology

MAY 31, 2012

Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.”

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

Biznology

JANUARY 6, 2016

Jim Obermayer, founder of the Sales Lead Management Association. I’ve known Jim for years as a consultant and author specializing in lead management—a generally under-appreciated subject that Jim uniquely understood to be a critical success factor in business selling. Japan’s foremost lead generation marketing company.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Biznology

SEPTEMBER 3, 2015

These attendees were treated like leads, with post-event nurturing communications and sales follow-up. “We worked with the sales team to identify target accounts, and we invited marketing leaders from those companies to bring their teams,” said Jasmine Cortez, event marketing manager. Customer retention.

Conference 80

Conference Trends B2B Trade Show 80

Biznology

SEPTEMBER 25, 2015

Putting the customer at the center of our business, we saw a tripling of our web traffic, a reduction in bounce rate and a higher conversion of visitors to leads. VOC research drove the new navigation, site structure, information architecture, search and content, down to product nomenclature. Becoming a more socially active business.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

APRIL 9, 2014

Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. For more, visit Ruth’s website.

Lead Generation 80

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 80

Biznology

SEPTEMBER 24, 2014

Howard is a seasoned lead generation pro, and a terrific writer. B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors. Brian made an important point in his recent post Stop Cold Calling and Start Lead Nurturing. Viewpoint: The Truth About Lead Generation, by Dan McDade. The Point, by Howard J.

PointClear 80

PointClear B2B Marketing B to B B2B 80

Biznology

JANUARY 29, 2014

Their data shows that companies using automation combined with a reasonable lead management process—inquiry generation, qualification, nurturing and hand off to sales—produced four times the sales volume of companies with automation but with weaker processes. And junior staffers need training in strategic marketing thinking.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

Biznology

JULY 25, 2013

Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing. Application, or where it is used in the marketing process, such as lead generation, lead nurturing, thought leadership, awareness, retention. In the B2B marketing world, content is used primarily to 1.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Biznology

AUGUST 18, 2017

American Express ’s OPEN Forum , which is the firm’s single most productive lead generator for merchant services. As traditional trade publications decline, companies have an opportunity to step in and deliver the information and connection that business buyers crave. Notable examples: Adobe created CMO.com.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

Biznology

JANUARY 3, 2019

Since then, he has taken the lead in converting traditional industrial marketing into a modern marketing powerhouse. . Olle Leckne, a Stockholm-based LinkedIn advisor, has created a clever lead generation process for appointment setting with highly refined audience targeting. Somehow, Shane also finds the time to blog for Cision. .

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

Biznology

MARCH 28, 2013

To fulfill our mission of market coverage, scalable lead generation, and profitable sales growth, the modern B2B marketer must pull—and push—every possible lever. Sure, these methods may be intrusive—and unfashionable. But this is what we marketers do. Anyone want to argue about this?

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80