Biznology

FEBRUARY 29, 2012

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

FEBRUARY 28, 2014

Tim Slevin provides a nice 3-point assessment approach in the SLMA blog , where he recommends checking out the vendor’s physical address, researching them on LinkedIn, and asking them for a data sample so specific that you can tell whether their product is any good. Do they have a company page on LinkedIn? Any other ideas out there?

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

DECEMBER 5, 2014

Expensive, to be sure, but well worth it for hard-to-get information like additional contacts, job titles, buying role, and direct phone numbers. Another approach, albeit less productive, is LinkedIn research. Specialized third party databases.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

AUGUST 18, 2017

If you offer information that helps your customers and prospects succeed in their businesses, you’re on the right track. As traditional trade publications decline, companies have an opportunity to step in and deliver the information and connection that business buyers crave. “It’s about a problem or a question.”. Own your category.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

Biznology

OCTOBER 28, 2013

Most of us in B2B prepare content around business problems, focusing on technical information, how-to material, and industry trends. Visuals as a delivery mechanism for complex information. When your material lives on Twitter or LinkedIn, it is not under your full control. Focus on securing subscriptions.

Education 80

Education B2B Marketing B to B Content Marketing 80

Biznology

JANUARY 3, 2019

He’s the insightful blogger of ChiefMarTech and program chair of the informative conferences. Olle Leckne, a Stockholm-based LinkedIn advisor, has created a clever lead generation process for appointment setting with highly refined audience targeting. Great work, Scott! . I have eliminated the word prospect from my vocabulary.”

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126