Paul Gillin

MAY 13, 2010

These can be in the form of newsletter sign-ups, white paper downloads, requests for more information or invitations to view a webcast. This is particularly important for b-to-b companies, which establish long-term relationships with their customers. Tags: B-to-B marketing website. Are your pages easy to share?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JULY 8, 2010

The Oracle Code of Ethics and Business Conduct and Oracle’s corporate policies – including the Acceptable Use Policy, Information Protection Policy, and Copyright Compliance Policy – apply to your online conduct (blogging or other online activities) just as much as they apply to your offline behavior. Protect Confidential Information.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

MAY 25, 2010

His advice to prospective b-to-b bloggers: “Be prepared to stick with it for a while; it takes a couple of years to build up your presence. Blogging isn’t just pushing out information, it’s responding to the interests of your market.”. Those stories are rich in the keywords that customers use.”. Listening is a key skill.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JANUARY 6, 2011

The souring of marketer attitudes toward social media first became evident to me last spring when I worked on a survey for B-to-B magazine that found that nearly half of 400 marketers surveyed were disappointed with the results they were getting from Twitter. Blaming the Tools. It takes patience to get there. Lack of understanding.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JANUARY 26, 2016

The authors identified three powerful trends driving B2B marketing right now: –Changing buyer expectations fueled by the availability of rich information and ease of access and purchase; –Pressure to demonstrate ROI as marketers learn to do more with less; and.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. The tools made it easy to find information and expertise by consulting friends.

Process 50

Process Word of Mouth Forecasting Lock-In 50