Biznology

APRIL 2, 2015

When a sales rep is in front of a customer, marketing data needs to be easily available on site, and the rep needs an easy way to funnel fresh customer information back to the marketing database. B2B Marketing B-to-B marketing B2B marketing database marketing marketing technology predictions real-time marketing' Like this post?

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

DECEMBER 5, 2014

Expensive, to be sure, but well worth it for hard-to-get information like additional contacts, job titles, buying role, and direct phone numbers. B2B append match rates can be disappointingly low, so the next step in filling out the customer record is “discovery,” whereby you call into the target account and collect the missing data by hand.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

JANUARY 30, 2015

Customers interact with us through a variety of channels, and often provide us with conflicting information. But marketers first must think through how they will use the information to drive business results. Then you must develop a way to attribute the information to a record. Business data is complex and fast-changing.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MARCH 23, 2018

My rationale is that business buyers need information from suppliers to do their jobs, and they want to be up to speed in their fields. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

MARCH 26, 2012

Free information. Always a popular and productive offer in business markets, where buyers need detailed information as part of their purchase process. Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising? Qualifies beautifully. Let’s share ideas.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Biznology

MAY 22, 2017

The data elements likely to be at issue include a name, a photo, an email address, bank details, posts on social media, medical information, or a computer IP address. In the course of business with a new customer—for example, in your contract—you need to gather their agreement as to how you will use their information.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Biznology

MAY 28, 2015

Most B2B marketers really struggle to get their arms around the reality of customer and prospect information. While most senior marketers and other executives will pay lip service to the importance of customer information, it’s rare that they understand what is in their databases, and how to maintain and improve it consistently.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

SEPTEMBER 3, 2015

Our value proposition is convenient access to useful information,” says Gillespie. Many client events, like Camp Quad, are hosted entirely by the organizer, with attendees paying only travel expenses. But some, like SiriusDecisions, are run like a profit center, with sponsors and exhibitors paying the freight.

Conference 80

Conference Trends B2B Trade Show 80

Biznology

SEPTEMBER 25, 2015

VOC research drove the new navigation, site structure, information architecture, search and content, down to product nomenclature. Improving the customer experience, especially at the website. Mitel had made numerous acquisitions, which meant nearly 40 different web platforms.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

MAY 31, 2012

The idea is that a B2B marketer should offer up the juiciest content only to those that “pay” for it with some contact information. First off, I didn’t even know this was called “gating” content, which might immediately make you think that Ruth knows more about this than I do. Show us some ID first.

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

Biznology

OCTOBER 28, 2013

Most of us in B2B prepare content around business problems, focusing on technical information, how-to material, and industry trends. Visuals as a delivery mechanism for complex information. But Joe reminded me about the importance of including the personal. People respond to graphics, movement, and especially images of other people.

Education 80

Education B2B Marketing B to B Content Marketing 80

Biznology

AUGUST 18, 2017

If you offer information that helps your customers and prospects succeed in their businesses, you’re on the right track. As traditional trade publications decline, companies have an opportunity to step in and deliver the information and connection that business buyers crave. “It’s about a problem or a question.”. Own your category.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

Biznology

JANUARY 3, 2019

He’s the insightful blogger of ChiefMarTech and program chair of the informative conferences. Every year, Scott Brinker brings our attention to the growth of the martech, with his famous Marketing Technology Landscape graphic—now clocking in at over 6,800 point solutions. Great work, Scott! .

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

Biznology

MARCH 28, 2013

Typical pull tactics in B2B include: Developing informative, non-salesy content, to educate all comers on how to solve their problems, and what a great partner you can be in helping them. SEO and SEM, which will pull them to your site and your content when prospects are looking for particular information.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80