ViewPoint

FEBRUARY 8, 2017

So what can b-to-b companies do to get back on track? Send out a compelling direct mail piece highlighting fast facts based on recent b-to-b research, or host a webinar that speaks directly to the pain points your targeted industry is experiencing now. Don't wait for an inbound lead to come to you before you react.

B to B 120

B to B Cost per Lead Marketing Automation Services Inbound Marketing 120

KoMarketing Associates

NOVEMBER 13, 2017

Part 3 of the “B-to-B Loyalty Report” from Merkle Loyalty Solution looked at how B2B marketers are aligning with their customers. B2B Marketers and the Customer Connection. B2B marketers, in particular, have also struggled with connecting to their customers as of late, according to recent research.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. .” They have shifted from a product-based to a persona-based content framework.

Marketing & Strategy 120

Marketing & Strategy B to B Buyer Personas Content 120

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. .” They have shifted from a product-based to a persona-based content framework.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

AgencyEA

MARCH 19, 2018

The session will include a look into how and why Oracle reimagined its flagship OpenWorld to become one of the most innovative conferences in the industry. Power Panel: The 2018 B-to-B Dream Team. This dream team is a panel made up of some of the sharpest minds within the B-to-B sector of experiential marketing.

B to B 70

B to B Dwell Advertising Agencies Conference 70

ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. When B-to-B marketers want to find new prospects, they have traditionally relied on two types of lists.

Resources 120

Resources B to B Work Management Marketing Management 120

Industrial Marketing Today

FEBRUARY 12, 2011

I use this blog to reach a wider audience than before, drive more traffic to my industrial marketing company’s Website and establish my expertise in this niche. But are industrial and engineering companies getting the message about B2B blogging? What about other manufacturers and engineering companies? Jeff Ogden. “B John Sonnhalter.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

Heinz Marketing

MARCH 26, 2022

B-to-B Marketing Doesn’t Have to Be Boring. People development is the heart of organizational development and this is universal for all companies amongst all industries. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Analysis 82

Analysis B2B B to B Paid Search Agency 82

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%).

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

KoMarketing Associates

JUNE 29, 2016

From the group introduction: Google Analytics is widely used in the web analytics industry and is becoming more and more extensive. Consider your own alumni network, industry affiliations, and vendor-specific resources. Google Analytics. This group is for all your questions, answers and tips. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

The Freeman Company

APRIL 10, 2017

Elevating the brand experience channel with industry MVPs

B to B 40

B to B Event Marketing Brand Identity Branding 40

Biznology

JULY 23, 2014

Establishing your executives and your company as trusted advisors in your field is hugely important in this market. This means networking, content marketing, PR outreach, speaking engagements, and trade/industry professional activities. Block and tackle. There are always shiny objects out there, but make sure you have the basics covered.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Engagio

AUGUST 16, 2017

“But, though the palette of tools available to marketers has continued to evolve, the industry that we pioneered has not. B-to-B organizations need new ways to reach their customers, and marketers need better ways to contribute to their organization’s growth.”. It’s time to move on.

Paid Search Agency 86

Paid Search Agency B to B Ad Building Companies 86

Leadspace

NOVEMBER 6, 2019

Luckily, many industry groups and conferences have helped us do that recently with their awards programs — and at Leadspace we’re loving every minute of it, as we see our customers continue to be recognized for their amazing work and innovation! Leadspace Enterprise Customers Making a Clean Sweep of B2B Awards Season.

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

Biznology

MAY 28, 2014

And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. B2B Marketing B-to-B marketing B2B marketing data hygiene database marketing marketing database' In fact, Netprospex report concluded that 84% of B2B marketing databases are “barely functional.”

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

InsightSquared

MAY 1, 2019

It is unusual for SiriusDecisions to participate so heavily in an industry event, outside of our own of course, but we decided to go all-in on Ramp for several reasons.

B to B 47

B to B Peer-to-peer Webcast Lead Scoring 47

Biznology

DECEMBER 5, 2014

Infogroup, for example, offers as many as 45 data elements, like industrial classification code, company size, executive contacts, title, and phone number. Business marketers can fill out their customer and prospect records by appending certain data elements purchased from third-party data vendors.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

markempa

OCTOBER 1, 2008

I've gotten the okay to highlight 5 Nurture Campaign Time Factors from MarketingSherpa's new B-to-B Lead Generation Handbook that will help you to fine tune the nurturing timing. Industry Timing. It's a given that you may need to adjust your campaign timing to reflect your industry's annual rhythms. Job Function Timing.

Lead Nurturing 120

Lead Nurturing B to B Sales Qualified Leads Telemarketing 120

Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting'

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. On Tuesday November 12, from 10:00 am to 11:30 am, Wagner will be presenting an industry-tailored session titled, “ Congratulations!

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

B2B Marketing Directions

JANUARY 21, 2018

Customers 2020: The Future of B-to-B Customer Experience focused on how B2B companies should be preparing to meet changing customer expectations. Survey respondents represented a range of industries, company sizes, and job titles.

Research 54

Research B to B B2B Custom Publishing 54

Biznology

JULY 2, 2018

You can research prospects by all kinds of variables—title, function, skills, groups, industry, company—and reach them with ads, sponsored content or email. The three most predictive B2B variables are: Industry. Your lookalikes can be modeled at the contact level and the company level. Beef up your LinkedIn skills. Company size.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

ViewPoint

FEBRUARY 24, 2016

Often, however, nothing is farther from the truth, leading to tele-prospecting being one of the most mismanaged functions in b-to-b today.". From SiriusDecisions (2016): "The positioning of tele-prospecting at the center of most organizations’ demand creation schematics suggests that it should be treated as highly strategic.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

Seismic

MARCH 29, 2019

What: This year the SiriusDecisions Summit theme is “Together: Achieving High Performance by Aligning the B-to-B Revenue Engine.”There SiriusDecisions U.S. When: May 5-8, 2019. Where: Austin, TX.

Training 53

Training B to B Gartner Work Management 53

Biznology

MARCH 9, 2018

Garrett Mehrguth is the CEO of Directive Consulting , an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social. He contributes to Marketing Land , Salesforce , Search Engine Land , Search Engine Journal , Moz , Convince and Convert , Wordstream , and more.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Leading Results Rambings

AUGUST 4, 2013

NOTHING is done for a long period of time- wherein a long period depends on the industry. B-to-B Marketing Content Marketing Inbound Marketing Lead Generation Marketing Search Marketing' SEO stays relevant and done, and only erodes when: Another entity competes better than you for a key phrase or localized area.

Lead Ranking 55

Lead Ranking B to B Lead Scoring Advertising Agencies 55

B2B Marketing Directions

MAY 24, 2015

Astute business leaders across virtually all industries now recognize that delivering outstanding customer experiences - both before and after the initial purchase - is paramount to competitive success. Customers 2020: The Future of B-to-B Customer Experience , Walker Information, Inc.,

B2B Marketing 53

B2B Marketing Marketing Management Planning B to B 53

Paul Gillin

MAY 13, 2010

Ask a few people who are familiar with your industry but not with your company to spend exactly one minute on your website. This is particularly important for b-to-b companies, which establish long-term relationships with their customers. Tags: B-to-B marketing website. Do you humanize your company?

B to B 50

B to B Marketing Websites Work Management Webcast 50

EMagine B2B Blog

MAY 2, 2013

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. We met with several vendors, and eMagine demonstrated a proven track record of developing B-to-B sites.

Work Management 40

Work Management B to B Marketing Management Vendors 40

Webbiquity

JUNE 17, 2014

Noting that B2B marketers have been gradually shifting effort and budget from outbound to inbound marketing channels “as buyers increasingly manage the early stages of the buying process without contacting vendors by reviewing websites, talking to peers in the industry and reviewing resources.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Online Marketing Institute

FEBRUARY 22, 2011

We are always trying to stay on top of the B2B trends in the marketing industry. What are our industry predictions for the future? However a drastic decrease in price, an increase in memory and more productivity enhancing applications will be necessary to make this equipment more realistic and justifiable for B-to-B business use.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Engagio

MAY 14, 2019

In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine. Create Messaging and Content (by persona, segment and industry). Select and Prioritize Accounts (yes, you guessed it, they take a tiered approach). Deliver a Consistent Message.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Paul Gillin

OCTOBER 7, 2010

A few years ago, the marketing industry became enamored with the concept of “one-to-one marketing,” which was about building customer profiles that were so detailed that marketers could literally respond to individual needs. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

MLT Creative

MAY 27, 2011

Our client invested in a booth at an industry trade show and wanted to generate leads while promoting their presence at the show. Patrick Maness is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office. Promote before, during and after the show. Since this was for a B2B.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

Webbiquity

APRIL 14, 2010

10 Great B-to-B Sites by BtoB Magazine. 20 Incredible Illustrative Site Designs Inspired by Nature by Design Reviver.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Hinge Marketing

NOVEMBER 1, 2013

Specialize in particular industries. Our study was part of a larger study involving four other professional services industry groups. The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 Create home pages for each industry. Blind Spots.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48