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Five Ways to “Get Real” With B-to-B Social Media

Biznology

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel.

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Chalk Talks: Generate More Leads with Video

Vidyard

So let’s look at how video can help you in each one of these stages of the lead generation life cycle, to generate better results for your demand gen programs. There are lots of different ways in which video can help you drive more inbound traffic to your website. Turning Viewers into Prospects.

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

YouTube is routinely serving more than a billion video views per day. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more. Twitter announces an API to help control, standardize and mainstream retweeting.

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The Changing Rules of B2B Marketing

Paul Gillin

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. But to thousands of technology professionals around the world, Hanson is a celebrity.

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Are you part of the QR code craze in B2B marketing?

MLT Creative

” Anything that will help guide the customer to the desired action. If you send them to a video, try to make it a YouTube video so it can be easily shared by the user. Your code is more likely to be scanned if they know what the final destination will be. Have a call-to-action - it can be pretty simple. “Scan this code!”