Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. Here are some questions that can help you determine whether your website is hitting the mark: Is the message clear and succinct? This is particularly important for b-to-b companies, which establish long-term relationships with their customers.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 17, 2010

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. But to thousands of technology professionals around the world, Hanson is a celebrity.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JULY 8, 2010

Perhaps it will help you in formulating your own policy. We do count on our employees to help us make sure that the Social Media Participation Policy is being followed. Tags: B-to-B B2B Social Media corporate governance oracle policies. A version from six months ago can be found here.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JANUARY 6, 2011

Many return to achieve their potential after time and other technology advancements help them along (PCs, the Internet) and a precious few continue rocketing up the adoption curve without any slowdown whatsoever (smart phones). Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JANUARY 26, 2016

With marketing now responsible for helping to nurture and advance the buyer through 70% of the purchase cycle, there are monumental inefficiencies if the sales team is knocking on cold doors rather than closing sales-qualified, warm leads.” – Debra Andrews (l.).

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. If managers are in collaboration with their teams the information is more accurate and less filtered.”.

Process 50

Process Word of Mouth Forecasting Lock-In 50