Paul Gillin

OCTOBER 7, 2010

For example, when I consult TripAdvisor to make a hotel reservation or Google Maps to find a restaurant, I put faith in the advice of total strangers. Google CEO Eric Schmidt has said that this “creepiness factor&# is an important reason why Google doesn’t do more with the behavioral data it collects.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

MAY 25, 2010

Even rarely used terms like “compressor surge control” deliver Emerson on Google’s first page. And as we know, Google loves blogs. His advice to prospective b-to-b bloggers: “Be prepared to stick with it for a while; it takes a couple of years to build up your presence. The secret is the lack of competition.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

OCTOBER 11, 2012

You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. URL shortening services like Bit.ly and JotURL make it easy to shorten links and then track the number of clicks they generate. LinkedIn processes these short links just like regular URLs. prior to posting them.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. In this chapter, we’ll suggest some approaches.

ROI 50

ROI Paid Content Social Marketing Webcast 50