Paul Gillin

MAY 13, 2010

Do some of your pages have generic titles such as “About” or “Services?” Are the titles and meta-tags clear or do they still have gibberish file names that machines generate? This is particularly important for b-to-b companies, which establish long-term relationships with their customers. How about PDF documents?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 17, 2010

Those sales are generated by the affinity that the staff has developed with these key corporate customers. Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

OCTOBER 7, 2010

For example, an automotive dealer should be able to generate sales by tracking public comments from nearby consumers who are looking to buy a car. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. I do believe that some of the core concepts of social CRM are valid. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

OCTOBER 11, 2012

and JotURL make it easy to shorten links and then track the number of clicks they generate. It generates longer links, but they’re compatible with Google Analytics. URL shortening services like Bit.ly LinkedIn processes these short links just like regular URLs. You can also use Google URL Builder. prior to posting them.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

FEBRUARY 22, 2011

Generating Qualified B2B Leads with Social Media. So if you’d like to have myself or Paul present on B2B social media at your company or conference, we’ll present and autograph your 200 copies in person. Some of the topics we can address include: Building the Business Case for B2B Social Marketing.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Return is payoff as measured in revenue generated or costs avoided. Revenue generated by rep. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue.

ROI 50

ROI Paid Content Social Marketing Webcast 50