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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. The MPA bases this on Deloitte's State of the Media Democracy Survey , which unfortunately I couldn't find posted. This is a point worth considering. in 2009 to 8% in 2014.

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Sales Enablement Effectiveness?

The ROI Guy

According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. April 2009.

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Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab

The ROI Guy

Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

I’m B-to-B. This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. ” You are going to be blown away when you understand just how good these guys are at social. I make ball bearings. ” Bull!

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

According to MarketingSherpa and KnowledgeStorm surveys, when content is customized, buyers indicate that the content is much more effective at converting prospects into buyers. According to SiriusDecisions buyer surveys, the more the B2B vendor can use third party validation, the more credibility can be raised.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 Social media use soars among b-to-b marketers. Forrester Predicts Huge Growth for Social Media Marketing. Internet surveys combined with traditional research methods are becoming the norm.