Convince & Convert

MARCH 8, 2012

I’m B-to-B. My thought of the week is all about this new Facebook thing. It requires some additional management of your Facebook presence as well as some additional aptitude with photos and uploading and things like that. I’ll tell you, my perspective on a lot of the Facebook changes. ” Bull!

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Paul Gillin

OCTOBER 7, 2010

CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better we can deliver products and services that the person wants to buy. For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. RoadTests – Allowing members to actually try out the latest new products for free and share their reviews with other engineers.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

MLT Creative

JANUARY 30, 2012

Items like business cards, tradeshows, presentation downloads, plus other opportunities such as linking to product videos in a catalog or having a map at a tradeshow or event with QR codes for each regional representative’s contact information. There have been several articles over the past year with ideas for utilizing QR codes in B2B.

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

MARCH 7, 2011

QR codes at trade shows: This can link to your Facebook page, your latest product sheet, your catalog, a mobile site, an after-event party invitation or a form to request a follow-up call and information. Think about it – you could literally put your latest catalog or hottest product on your business card.

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. To this end, are your marketing efforts connecting with these frugal buyers who don’t care about product features and benefits, and are instead value focused?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Customer Experience Matrix

SEPTEMBER 3, 2009

Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows.

Spending 120

Spending Media Mobile Advertising Forrester 120

MLT Creative

AUGUST 1, 2011

I consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. Your company’s content includes your products and services information, but that’s the last thing you add to the mix. Although there are others, start with these three. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

The ROI Guy

DECEMBER 6, 2010

Advanced ROI business case tools and training should be provided to direct and channel sales professionals to help them advance from traditional product / solution selling, to the value selling buyers now demand. Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Paul Gillin

APRIL 27, 2012

So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. It was about returning value and time to our sales teams for their time invested.”.

Process 50

Process Word of Mouth Forecasting Lock-In 50

The ROI Guy

NOVEMBER 29, 2010

Marketing needs to develop content and assessment tools to help sales professionals add value earlier in the sales process, helping to morph current product / solution sales methodologies towards value selling engagements. In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Adobe Experience Cloud Blog

JUNE 24, 2009

  Buyer personas help companies develop paths for pros pects, helping those who may purchase learn about your product or service and allowing them to consume information at their own pace.   (This means use LinkedIn differently than you use Facebook.)     4.     2.     5.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

B2B Digital Marketer

MARCH 18, 2021

It builds desire for your product and even sells. So if I’m, if I’m looking at, you know, what I am doing right now and what I’ve been doing, I think it’s also important for us to really, you know, if you can get a little bit more specific answer to the question, what should a, B to B digital marketers stop doing?

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Biznology

AUGUST 18, 2017

Seems pretty simple, but most marketers begin with their products instead. The buyer journey doesn’t start with a search for a product,” says Brenner. American Express ’s OPEN Forum , which is the firm’s single most productive lead generator for merchant services. Boston Consulting Group’s BCGPerspectives.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? I mean, because I was so focused on the whole, you know, image perception and qual production quality and all that.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

B2B Digital Marketer

OCTOBER 5, 2020

Nobody was focusing on, especially in the B to B space, the, the marketing side. And so they let Facebook kind of determine what advertising venues or products really serve, uh, the digital space. I knew internet marketing, but really what was amazing, Jim then, uh, everything was so transactional.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

AUGUST 25, 2020

Majority of businesses take pride in their product and technology, but no matter how advanced it gets, if it doesn’t solve the customer’s problems then it doesn’t matter at all. “Find out how long it takes your customers to use your product. How A Personal Relationship Can Make You Stand Out. Timestamps/Outline.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

SEPTEMBER 15, 2020

I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. Whereas you try to do a Facebook, you know, organically.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

B2B Digital Marketer

AUGUST 17, 2020

Ethan Beute ( 02:05 ): So this idea of having multiple audiences kept me a little bit away from the direct relationship between product service, value and revenue. You don’t stop sending letters and direct mail pieces and product catalogs to your potential customers and your customers. Ethan Beute ( 05:53 ): Yeah.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. In this chapter, we’ll suggest some approaches.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Buzz Marketing for Technology

JUNE 27, 2008

It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). Why Microsoft Should Bring Facebook-like Look to SharePoint. Mobility raises productivity. Energy Efficiency.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Facebook Insights. Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. There is now a Product and Services tab that lets you feature everything about your company and what you sell. The six choices included: product line. Google Analytics.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Setting up a B2B blog or a Facebook or Twitter [.]. This is an admirable goal, as prospects are looking for experts, not just products or solutions. Even Facebook is building a phone. In the past high tech buyers relied on sales reps to provide them with updates on industry trends and product information. The Problem.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Ledger Bennett

JUNE 17, 2019

Sirius Decisions considers a high performing organization to be one that hits target revenues for 90% of their product or services. Consistently defined buyer personas in 86% of marketing functions, 64% of sales functions, and 61% of product functions. Product/Service Demo (+14%). High Performance Teams Are: 2.5x

Lead Ranking 40

Lead Ranking Demand Generation Agencies Paid Search Agency Marketing Qualified Leads 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Marketing Tips and Tactics. Facebook Advertising. Crowd-sourcing moves into the mainstream. It’s inspired a movie. It’s inspired a movie.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

The ROI Guy

SEPTEMBER 28, 2010

Instead of being engaged, buyers are now inundated with more meaningless product information and offers than ever before, creating "marketing fatigue". Share to Twitter Share to Facebook Share to Google Buzz Labels: B2b marketing , Frugalnomics , Information Overload , interactive white paper 1 comments: samuraiwriter said.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Buyers noted a decided change in sentiment post assessment, driving the B2B vendor to be perceived as a strategic consulting partner versus product vendor. Moreover, the executive assessments continually led to multiple projects / product sales at decidedly higher deal sizes. Powered by Blogger.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

Hubspot

OCTOBER 18, 2011

The second part the middle of the funnel is like I've got all these web visitors and people coming to my website or my web properties or my Facebook page or whatever how do I convert them at increasing rates into qualified leads and customers? Most of them B to B companies, mainstream businesses that are doing normal things.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28