article thumbnail

The B2B marketing ironies of our time

Biznology

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Or tell me to shut up and talk about something else.

article thumbnail

Understanding the New Roles in Marketing

Hubspot

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." Dan Slagen , head of global marketing relations at HubSpot leads our co-marketing initiatives.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Why B2B social media is about making love, not war - B2B Marketing Online , July 28, 2010 Ever wondered why Facebook has a ‘like’ button, but not a ‘dislike’ button? But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. m all about helping customers.

Ning 40
article thumbnail

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

22 Educational Social Media Diagrams - Hubspot , May 24, 2010. Hubspot Review - LeadSloth , July 12, 2010. What’s a Facebook fan worth? How Much do you have to use Facebook and Twitter to Really be Effective? - Mapping the Tech Buyer’s Journey - B-to-B Labs , June 29, 2010. Loopfuse , June 30, 2010.

article thumbnail

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Facebook Insights. Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. Online blog needs various marketing methods to get converted into big business. Google Analytics.

article thumbnail

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Setting up a B2B blog or a Facebook or Twitter [.]. 50 Killer Free Social Media Icon Sets - Hubspot , September 10, 2010 Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. Even Facebook is building a phone.

article thumbnail

How to Leverage LinkedIn to Become an Industry Influencer

A Better Jones

I know that I should be pumping myself up a lot more here especially since that's what the topic of this webinar is, but really an area that I have some experience in, and so sales, marketing, and I'm one of the few that can really talk about both as well as specifically e-commerce and the B-to-B sales and side. Oh, great question.