Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. We’re all a twitter with Twitter, Facebook, LinkedIn and Flickr, to name a few of the new social media apps.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Convince & Convert

MARCH 8, 2012

I’m B-to-B. My thought of the week is all about this new Facebook thing. It requires some additional management of your Facebook presence as well as some additional aptitude with photos and uploading and things like that. I’ll tell you, my perspective on a lot of the Facebook changes. ” Bull!

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Vidyard

MAY 18, 2017

You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing.

Sales Qualified Leads 63

Sales Qualified Leads Lead Ranking Lead Scoring Video Marketing 63

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". Facebook introduces @Mentions in Status Updates. technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Marketing Insider Group

MAY 19, 2015

What’s the difference between B to B and B to C Content Marketing? Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. That’s why financial service firms were early in content marketing: there’s a huge need for information in the customer journey.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

Hinge Marketing

NOVEMBER 1, 2013

The larger study, conducted with RAIN Group, looked at 700 complex B-to-B sales where buyers were responsible for $3.1 On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. Our study was part of a larger study involving four other professional services industry groups. billion in annual purchases.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

Paul Gillin

OCTOBER 7, 2010

For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. Tags: B-to-B Social Media influence socialnetworks CRM socialcrm socialmap. What’s more, I question how much social interactions have to do with decision-making in many cases. But it’s not 2.0

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. Element14 is trying to position itself as “Facebook for engineers,&# and they’re doing a heckuva job.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. But like many b-to-b marketers, I’m not sure how it has impacted my business.

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

MLT Creative

JANUARY 30, 2012

Have a well defined next step - don’t end it with “like us on Facebook” or “Visit our Website” Try to add a clear path to the next stage of interaction. If you send them to a video, try to make it a YouTube video so it can be easily shared by the user. Download content from our B2B Marketing Idea Series:

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

MLT Creative

JANUARY 18, 2012

Next — and only after you have created content worth sharing on your website (and landing pages) — we encourage you to engage on Twitter and Facebook. We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

MARCH 7, 2011

QR codes at trade shows: This can link to your Facebook page, your latest product sheet, your catalog, a mobile site, an after-event party invitation or a form to request a follow-up call and information. QR codes in catalogs: These can link to specification sheets or instructional videos, or dial in directly to your sales department.

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

Adobe Experience Cloud Blog

DECEMBER 6, 2009

We think we’re drawing an audience due to the approach we’ve taken in order to grow the blog, which is the notion that we are a news agency covering the b-to-b sales and marketing industries. After each post we’ll try to do a different spin on the headline for our Twitter and Facebook accounts and provide hyperlinks to the blog post.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

MLT Creative

SEPTEMBER 27, 2011

The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Social Media 40

Social Media Advertising Agencies Media B to B 40

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. I’ll dig into those stories and use the language that the experts used to solve the problem.

BtoB 50

BtoB B2B B to B Blogger 50

MLT Creative

SEPTEMBER 2, 2011

2) Engage daily on social media (Twitter, LinkedIn and Facebook). Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. My point was, “If I can find the time, so can you.”

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Its most recent report shows that in the past year, time spent on “community” applications like Facebook and Myspace has more than doubled from 8.8% Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows.

Spending 120

Spending Media Mobile Advertising Forrester 120

MLT Creative

AUGUST 1, 2011

I consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

The ROI Guy

DECEMBER 6, 2010

Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! Powered by Blogger.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Paul Gillin

APRIL 27, 2012

The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. “It was about returning value and time to our sales teams for their time invested.”. Familiarity Breeds Intent.

Process 50

Process Word of Mouth Forecasting Lock-In 50

The ROI Guy

NOVEMBER 29, 2010

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Paul Gillin

OCTOBER 11, 2012

The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Facebook is more playful than LinkedIn. Rewrite the message for the network you’re using and the people you’re hoping to reach. Think of the context, too.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Adobe Experience Cloud Blog

JUNE 24, 2009

  (This means use LinkedIn differently than you use Facebook.)     4. The Kern Organization did an impressive presentation about B-to-B offer strategies that keep your pipeline filled with the best leads. Use different social media sites differently, based on the culture of the co mmunity that already exists.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

Hubspot

NOVEMBER 16, 2012

Gaines writes: " SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.". Lead Nurturing Specialist. As most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

B2B Digital Marketer

MARCH 18, 2021

So if I’m, if I’m looking at, you know, what I am doing right now and what I’ve been doing, I think it’s also important for us to really, you know, if you can get a little bit more specific answer to the question, what should a, B to B digital marketers stop doing? Dr Pelé Raymond (26:38): Hmm.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

B2B Digital Marketer

OCTOBER 5, 2020

Nobody was focusing on, especially in the B to B space, the, the marketing side. And so they let Facebook kind of determine what advertising venues or products really serve, uh, the digital space. I knew internet marketing, but really what was amazing, Jim then, uh, everything was so transactional.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Digital Marketer

AUGUST 25, 2020

And this one, the one thing I’m finding is the real power of LinkedIn right now, for B to B marketing. Um, but once again, if it’s not genuine and it’s being driven somewhere by an automatic machine over here, um, and B to B people buy from people they know, and that they trust and particularly in the B2B market.

Personalization 52

Personalization Marketing Budget Work Management Enterprise Management 52

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk. There’s a lot of branding.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Biznology

AUGUST 18, 2017

Your employees have ten times the number of connections on Facebook and LinkedIn that your company has. A consumer example: L’Oreal owns the e-commerce portal makeup.com , where it even sells competitors’ products alongside its own. Take advantage of underleveraged internal resources.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

B2B Digital Marketer

SEPTEMBER 15, 2020

I’m sure you’ll probably load and are unload a few of those honest, but I want to make sure that we’re really getting an understanding or at least listeners are of your background, your experience and how you fit into B to B digital marketing. Whereas you try to do a Facebook, you know, organically.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Biznology

JANUARY 3, 2019

But this year I am extra admiring of Bob because of his unique approach to Facebook. I am a subscriber to The Point , and recommend it to all my colleagues for its wisdom, clear thinking, and actionable tips. . Most B2B marketers already know Bob Bly , prolific author and sought-aftercopywriter. Always a joy to read. .

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

B2B Marketing Zone Posts

AUGUST 3, 2010

Why B2B social media is about making love, not war - B2B Marketing Online , July 28, 2010 Ever wondered why Facebook has a ‘like’ button, but not a ‘dislike’ button? But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. Facebook (150). Every Cash flow.

Ning 40

Ning Paid Content Facebook Sales Management 40

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. This same approach may also be applied to finding the value of Facebook fans, LinkedIn connections, SlideShare followers and the like. In this chapter, we’ll suggest some approaches. Defining ROI.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Digital Marketer

AUGUST 17, 2020

And so when we start talking about B to B digital marketing, you know, we want to stand out and we want to do something that causes people to, you know, raise their curiosity level, draw them in all of those things that are, that are critically important, but we have to modify what we’ve been doing in order for that to happen.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52