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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. B-to-B Print Advertising Drops in July.

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Marketing automation is not marketing strategy

Biznology

JANUARY 29, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Expectations were dashed. So education campaigns are underway.

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B2B Marketing Zone

Study: B-to-B Marketers Lagging With Social Media

Marketing automation is not marketing strategy

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