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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. B-to-B Print Advertising Drops in July.

B to B 40
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Marketing automation is not marketing strategy

Biznology

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. And junior staffers need training in strategic marketing thinking.

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6000+ Word Transcript & Video: John Barrows On Staying Top Of Mind in Long Deals

Nudge.ai

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. .” You want to run B to B sales? ” John Barrows: I love it man. The human was wrong.