Biznology

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Lights, camera, action: Video helps you stay in touch with customers

Biznology

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. The relentless challenge of creating new content is one of the most common impediments to long-term communications success for B-to-B marketers. Image via Wikipedia.

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How to find your best B2B prospects

Biznology

Use Google display ads. Attract them with killer content. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online. Google lets you “describe” your ideal prospects with keywords and hunt them down all over the Internet.

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Where to Get an Education in B2B Content Marketing

Biznology

Joe notes ruefully that, even though we all hate them, pop-up display ads have proven to be a powerful subscription recruitment device. B2B Marketing Blogging Content Marketing Internet Marketing Monthly Newsletter Slider Social Media Marketing B-to-B marketing Business content formats Content marketing Content Marketing Institute ROI'

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Push versus Pull Marketing: In B2B, You Need Both

Biznology

Speaking engagements, whether online or in person, where your expertise is on vivid display. Social media, for distributing your content to followers, and inviting them to share it with their networks. But what about prospects who don’t even know they have a problem?