Biznology

FEBRUARY 28, 2014

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting'

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

APRIL 2, 2015

We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. When a sales rep is in front of a customer, marketing data needs to be easily available on site, and the rep needs an easy way to funnel fresh customer information back to the marketing database.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

DECEMBER 5, 2014

These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. It’s almost like mass customized selling, with maximum coverage and minimal waste. What a luxury! I’ve been involved a few situations like this recently. Data discovery.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

JANUARY 30, 2015

Customers interact with us through a variety of channels, and often provide us with conflicting information. How do I match and de-duplicate customer records effectively? Create a custom matching algorithm. User-generated social media content may offer valuable insights into customer needs and issues.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

DECEMBER 31, 2014

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. Leadspace’s process begins with constructing an ideal buyer persona by analyzing the marketer’s best customers, which can be executed by uploading a few hundred records of names, company names, and email addresses.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Biznology

APRIL 24, 2015

Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. We look at past wins, and the attributes of those customers. In short, Five9 is creating an ideal customer profile, and going out in the market place to find similar accounts, a process known as lookalike modeling. Like this post?

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

NOVEMBER 27, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists. A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. (Photo credit: Wikipedia).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

JULY 2, 2018

Model your most profitable customers. Use analytics to build a profile of your best customers, and use that model to find lookalikes. Build a target customer profile. Enrich your customer and prospect records with appended data. And if you have any that I’ve missed, please chime in. Company size. Job title/function.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

MARCH 26, 2012

In other words, the sweeter the offer, the higher the response, and the less likely the respondents are to become profitable customers. Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising? A free mug or t-shirt, with no strings attached, for example. Let’s share ideas.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Biznology

MAY 22, 2017

Most B2B marketers have customers worldwide. First of all, an existing business relationship implies consent on the part of the customer. So your existing customers are probably already hounding you to amend their contracts to include GDPR language, says Attai. But for a “net new” account, it’s murkier. That’s the funny thing.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Biznology

AUGUST 17, 2018

His recommended metric: the amount of time the teams spend on developing the right customers. Think of the customer journey as an “account journey,” said Lindsay Becker and Lisa deDonato form LogMeIn. But marketers must find ways to deepen customer relationships via other channels , too. We need one scorecard,” said Vajre.

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Biznology

NOVEMBER 5, 2018

I’ve had customers say, “No way, you’re my secret weapon. Forgive the rant, but I have to get this off my chest. . Businesses play their cards close to the vest. Have you ever tried to get a client to give you a testimonial? Well, then, you know what I mean. I don’t want my competitors to know how good this is.”.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

Biznology

OCTOBER 14, 2015

If you’re selling to business buyers, data about your customers and prospects is essential to success. You need to get a grip on customer data, and figure out how to put it to work for your business. Our latest webinar was presented by Ruth Stevens. But for many marketers, thinking about data is a chore—or a bore.

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

Biznology

JULY 2, 2015

Business marketers put the marketing database to an enormous variety of uses, among them: Capturing data about customer behavior from all sales and communications channels, including social media. Modeling and predicting customer behavior. Profiling customers to gain insight into their needs, also known as creating “personas.”.

B2B 80

B2B Ideal Customer Profiles Differentiation Profiling 80

Biznology

SEPTEMBER 3, 2015

I can’t turn around without another customer event popping up on the radar. Customer events are especially popular in the tech world. Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. Like this post?

Conference 80

Conference Trends B2B Trade Show 80

Biznology

SEPTEMBER 25, 2015

Quite simply, it was customer driven. Customers have changed the way that they buy, and therefore we need to change the way we sell. Winning at ZMOT means knowing the key words and phrases that your customers use, instead of what we as vendors use to describe our products. This means outside-in thinking instead of inside out.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

MAY 28, 2015

Most B2B marketers really struggle to get their arms around the reality of customer and prospect information. While most senior marketers and other executives will pay lip service to the importance of customer information, it’s rare that they understand what is in their databases, and how to maintain and improve it consistently.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

AUGUST 6, 2015

It’s a platform for communications, for selling, for just about every element of the marketing arsenal, and it’s is forcing marketers to think more carefully about customer and prospect data. But the “always-on” future is beginning to be visible, where your storefront is always available for any kind of customer interaction.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Biznology

MAY 31, 2012

So, that white paper or that case study that customers are dying to see? Your customers actually give up rather easily, which is the first problem with gating content. Your customers can tell you what works better if you let them. Show us some ID first. I have a few problems with gates: Your content doesn’t get found.

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

Biznology

JANUARY 6, 2016

Theresa Kushner is a leader in an area that many B2B marketers shy away from: data administration. With a long career at Texas Instruments, IBM and Cisco, Theresa is now at VMWare managing a team of data professionals across the globe.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Biznology

JANUARY 29, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions' In other words, marketing automation doesn’t work without strategy.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

Biznology

OCTOBER 28, 2013

But, as Joe points out early in the book, marketers have used content for centuries, in the form of custom publishing, like The Furrow , a print magazine for farmers published by John Deere since 1895. Joe should know, having headed up custom publishing for Penton, which is where I first met him. Focus on securing subscriptions.

Education 80

Education B2B Marketing B to B Content Marketing 80

Biznology

AUGUST 18, 2017

One of Brenner’s many career accomplishments was his early recognition of the value of web communities as a way to attract, engage, and establish a relationship of trust with customers and prospects. Focus on customer success. Help them tell their stories and share their experience and advice with customers.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

Biznology

JANUARY 3, 2019

Using GetAccept to track proposals as they make their way along the purchase path inside the prospective customer organization. . The goal is to get a lead from hours down to minutes to set an appointment. The icing on the cake?

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126