Vidyard

MAY 18, 2017

You can also use video as part of your online advertising strategy, whether that be YouTube pre-roll ads, advertisements on Facebook and Twitter or through display and banner ads. Video ads, again, tend to convert higher than do static images, and can be used effectively in both B-to-C and B-to-B marketing.

Sales Qualified Leads 63

Sales Qualified Leads Lead Ranking Lead Scoring Video Marketing 63

MLT Creative

SEPTEMBER 8, 2011

I’ve averaged about 10 twitter posts per day (Retweets of others at about a 9 to 1 ratio to tweets with my links) and at least once per day, I’ve updated my Linkedin status with something that I felt would be of interests to my contacts. I was much more successful with my efforts to increase my engagement on Social Media.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. You can even just post the slides or the speech text.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Premium services like Webtrends build in sophisticated behavioral and sentiment analysis and can track offsite activity such as a prospect’s comments on Twitter or use of a mobile application.

ROI 50

ROI Paid Content Social Marketing Webcast 50

B2B Digital Marketer

AUGUST 17, 2020

And so when we start talking about B to B digital marketing, you know, we want to stand out and we want to do something that causes people to, you know, raise their curiosity level, draw them in all of those things that are, that are critically important, but we have to modify what we’ve been doing in order for that to happen.

B2B Marketing 52

B2B Marketing Work Management Planning B2B 52

Anything Goes Marketing

MAY 17, 2009

but as you’ll see from the comments below, some great stats and thoughts have been captured by attendees via Twitter (yet another reason to use Twitter). Thanks to all of the twitters who passionately twitted at the conference and gave people like me some semblance of being there. It may also be the most difficult part.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40