Paul Gillin

MAY 13, 2010

Every page should also have embedded widgets that make it easy for visitors to e-mail, bookmark, tweet or otherwise share your content. This is particularly important for b-to-b companies, which establish long-term relationships with their customers. Tags: B-to-B marketing website. Do you humanize your company?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. It’s a low-key approach to branding that uses the quality of the content to validate the service.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JULY 8, 2010

Your participation in any video related to Oracle’s business, products, employees, customers, partners, or competitors; whether you create a video to post or link to on your blog, you contribute content for a video, or you appear in a video created either by another Oracle employee or by a third party.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

JANUARY 6, 2011

The souring of marketer attitudes toward social media first became evident to me last spring when I worked on a survey for B-to-B magazine that found that nearly half of 400 marketers surveyed were disappointed with the results they were getting from Twitter. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JANUARY 26, 2016

I love this content concept, and it’s an idea more B2B marketers could adopt. Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book. Download a free copy and find your own favorites.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

OCTOBER 11, 2012

Only people can post content. It’s easy to measure the response to content you post. Do you agree?”. Make it Personal. LinkedIn is the only major social network that doesn’t permit brands to interact as members. With that in mind, make sure your posts have a personal tone. Use Trackable Links.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Her response: “When [our target audiences comes] to our site, they watch the videos and they are engaging with the content on the site. The best way to select relevant metrics is to work backwards.

ROI 50

ROI Paid Content Social Marketing Webcast 50