KoMarketing Associates

OCTOBER 18, 2017

Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers. In Part 2 of Merkle’s “B-to-B Loyalty Report,” research indicated that there were other factors that played a role in buyers’ loyalty as well. Product Marketing and B2B Buyer Loyalty.

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

Avitage

JANUARY 28, 2016

” When it customs to B2B marketing and selling content, it appears most organizations don’t know either. In addition to being a driver of marketing and selling outcomes, content plays a critical role in acquiring data on customers, buyers and other key audiences. Even SiriusDecisions was surprised by the results.

Cost 120

Cost Organization B to B B2B 120

markempa

JUNE 27, 2006

« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!

B to B 120

B to B Lead Generation B2B Marketing Generation 120

KoMarketing Associates

NOVEMBER 2, 2017

When asked to name their two top obstacles, respondents said “Developing content that satisfies buyers’ needs throughout their decision-making process” and a “Lack of buyer insights.” “There is one initiative in particular that continues to be top of mind for CMOs, and that is the shift from product-centricity to audience-centricity.”.

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

KoMarketing Associates

SEPTEMBER 21, 2017

Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. B2B Marketers and Customer Acquisition.

B to B 136

B to B Paid Search Agency Companies B2B 136

Biznology

FEBRUARY 3, 2020

Find their excellent content, plus webinars and events, and check out their first US event in Chicago in May. Content Marketing Institute. Joe Pulizzi’s genius was to see the value of content marketing long before everyone else. Matt Heinz has built a successful demand gen agency on the shoulders of great content.

Resources 171

Resources Research B to B Advertising Agencies 171

InsightSquared

APRIL 23, 2019

The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Additionally, the mother was sent content highlighting the spa on the ship, while the father got an email offering a discount. A few years ago it was “Inbound Marketing.”

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

MLT Creative

JUNE 16, 2010

If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B). Patrick Maness is Director of Marketing Strateg y with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

Biznology

JULY 12, 2018

Stevens about the key B to B marketing trends you need to pay attention to right now. You’ll find out what’s trending in content, account-based marketing, prospecting data, predictive modeling, social data, influencer marketing, and more. So marketing behavior has to keep up!

Trends 141

Trends B2B Marketing B to B BtoB 141

Marketing Insider Group

OCTOBER 22, 2013

Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. My Lessons for Marketers. Strategy'

Advertisements 100

Advertisements Advertising B to B Content 100

Biznology

SEPTEMBER 29, 2016

My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” According to current research in the subject, brands are essential to a well-orchestrated content marketing performance suggesting that “pull” has gained favor.

Brand Identity 80

Brand Identity Branding B to B Ad Exchange 80

BOP Design

SEPTEMBER 7, 2021

B2B, or B-to-B, or BtoB Marketing: General Stats. B2B buyers read more than 10 pieces of content before they make a decision to purchase. (99 Does Content Marketing for B2B Get Results? Before contacting a salesperson, an average of 41% of B2B buyers read 3-5 pieces of content. Content Marketing Institute: [link].

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Engagio

AUGUST 2, 2018

Content marketing and ABM are often seen as opposing strategies. Content marketing is designed to attract as much inbound interest as possible, while ABM is designed to proactively go outbound to break into a defined list of target accounts. TRANSCRIPT: Brandon: So how do you use content to really engage you target accounts?

Top of Funnel 67

Top of Funnel B to B Account Based Marketing ABM 67

AgencyEA

MARCH 19, 2018

With all these great sessions, speakers and content available, we’re breaking down how to get the most out of this year’s EMS. Power Panel: The 2018 B-to-B Dream Team. This dream team is a panel made up of some of the sharpest minds within the B-to-B sector of experiential marketing. Oracle: B2B Field Trip.

B to B 70

B to B Dwell Advertising Agencies Conference 70

markempa

AUGUST 18, 2014

Give customers content and expertise that helps them gain clarity. Marketing Strategy b-to-b B2B business-to-business complex sale servant marketing' Think like your customers when they set out to solve a problem and understand each step they take to solve that problem. Learn how you can help make your customers lives better.

B to B 120

B to B Marketing & Strategy B2B Sales Paid Search Agency 120

ViewPoint

MARCH 6, 2014

And even with concerns over social metrics, the rise of content marketing has rushed in to boost social’s street cred. After all, content is the “fuel” that drives the social media engine, right? He is editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency. And YouTube in 10th place?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Marketing Insider Group

MAY 19, 2015

I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

Biznology

JANUARY 23, 2012

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. There are three reasons why I like this program: The content is fresh, lively and relevant to both the recipient and the sales objective of the vendor. Image via Wikipedia.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

JULY 23, 2014

This means networking, content marketing, PR outreach, speaking engagements, and trade/industry professional activities. Content-rich website. Ours is a relationship of mutual benefit, as long as we do our part to help them solve their business problems. Block and tackle.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Heinz Marketing

MAY 18, 2019

Say Goodbye to Gated Content and Hello to Conversation: B-to-B Spotlight. A great interview about gated content. Empathy Mapping for Marketing Content: What It Is and How to Do It Well. What most leadership advice gets wrong. Qualities of a good leader can’t all be confined to a list. Thanks, Drew Neisser.

B2B Thought Leadership 66

B2B Thought Leadership B to B Copywriting Forecasting 66

Webbiquity

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Leading Results Rambings

AUGUST 4, 2013

The third way is go do good old fashioned content publishing. Pro - it is a quick fix compared to generating content of value. You need to keep spending the money because without generating content consistently, you are just “tricking” the search engines and looking for loopholes. 3 – Publish Great Content.

Lead Ranking 55

Lead Ranking B to B Lead Scoring Advertising Agencies 55

Top Rank Marketing

JULY 12, 2023

As the team at Think With Google has pointed out in its weekly “big topic,” it’s more a matter of AI plus creativity, and not AI versus creativity. Creativity is playing an even more important role in B2B marketing in the age of generative AI, simultaneously helping to increase brand awareness and drive profitability.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

DivvyHQ

APRIL 26, 2017

But that’s exactly what was happening to the content marketing management process before the destination marketing organization of record for the Golden City enlisted the help of content marketing platform DivvyHQ. “Before Divvy came along, the content team and the marketing team in general were very siloed.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. in Selection, But more content does not guarantee accelerated decisions, greater deal size or more wins.

Research 40

Research B to B Webcast Content 40

Smashmouth Marketing

NOVEMBER 6, 2013

Marisa_Kopec: My content is on content, so I have a lot of content to share today ;) 60-70% of content goes unused. Marisa_Kopec The evolved marketing factory must be engineered to produce content to fuel inbound & outbound marketing. damphoux: Cocktail party is at 4:30, so see you there. via @akslipper.

B to B 100

B to B Buyer Personas Budget Programs Rules 100

Bound360

APRIL 25, 2018

Digital Transformation: What Does It Mean, And What Must B-to-B Leaders Do To Make It Successful with Gil Canare and Marisa Kopec. Stop by our booth 412 to learn how Bound insights and personalization helps your demand, ABM, portfolio and content strategies. The State of B-to-B Content: The Good, the Bad, the Ugly.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Biznology

JANUARY 30, 2015

Digital marketers are experimenting with various approaches to the attribution problem, like weighting touches based on stage or role in the buying process, or by the type of touch—attending a two-hour seminar being weighted more heavily than a content download. How should I handle unstructured data, like social media content.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

KoMarketing Associates

JUNE 29, 2016

From the group introduction: Tips and content from the world of B2B appointment setting, B2B lead generation, and general sales & marketing. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Leading Results Rambings

JULY 8, 2013

Two answers: 1) As a content based advertising platform following the 10:4:1 rule of thumb : 10: Re-broadcasting 10 pieces of other people’s content relevant or interesting content to your connections (content that reinforces who you are/what you believe). How should they use that social media platform?

B to B 71

B to B Social Networks Network Marketing Broadcasting 71

markempa

APRIL 26, 2010

B-to-B email. Content development. Lead nurturing. Lead scoring. International demand generation. Paid search advertising and SEO. Social media marketing. Share the details of your proposed session. If you’re not interested in speaking but rather attending the summit, don’t miss out on the Early Bird sale.

B2B Marketing 120

B2B Marketing Paid Search Agency B to B Top of Funnel 120

Kapost

NOVEMBER 22, 2016

A solid content operation tames this chaos by establishing the processes that make up the planning, production, distribution, and analysis of content for those teams, tools, and channels. As SiriusDecisions indicates : Operationalizing the content model…must be owned and championed internally by an executive (e.g.

Ad Building 48

Ad Building Work Management Lead Ranking Content 48

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. And the content has to be terrific.” Getty Images via @daylife. Events designed for both virtual and live audiences.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Seismic

MARCH 29, 2019

Organizations that have implemented a sales enablement solution have seen a 350% increase in content usage, 275% boost in conversions and 65% more revenue generated by new reps. Sales enablement also solves major sales and marketing challenges around content creation, marketing and sales alignment, and content usage.

Training 53

Training B to B Gartner Work Management 53

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. When determining the best emails and content to send to whom and when, your Sales organization is your biggest ally. Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Cintell

MARCH 10, 2016

100% higher content downloads from Web site, 10-25% increase in marketing-influenced revenue (MarketingSherpa). Online marketing generated opportunities increased by 73% with persona-based content approach (MarketingSherpa). Persona based content increased customer engagement almost six-fold when targeting cold leads (10% versus 58%).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100