Biznology

JANUARY 23, 2012

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. There are three reasons why I like this program: The content is fresh, lively and relevant to both the recipient and the sales objective of the vendor. Image via Wikipedia.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

Biznology

JULY 23, 2014

This means networking, content marketing, PR outreach, speaking engagements, and trade/industry professional activities. Content-rich website. Ours is a relationship of mutual benefit, as long as we do our part to help them solve their business problems. Block and tackle.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

JANUARY 30, 2015

Digital marketers are experimenting with various approaches to the attribution problem, like weighting touches based on stage or role in the buying process, or by the type of touch—attending a two-hour seminar being weighted more heavily than a content download. How should I handle unstructured data, like social media content.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. And the content has to be terrific.” Getty Images via @daylife. Events designed for both virtual and live audiences.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Biznology

JULY 2, 2018

You can research prospects by all kinds of variables—title, function, skills, groups, industry, company—and reach them with ads, sponsored content or email. Attract them with killer content. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

MAY 31, 2012

Yesterday, in this very space, my friend Ruth Stevens made the case against “gating content” –placing your best stuff behind a registration or contact form so that you mine your Web visitors for those precious e-mail addresses and hand them off to your CRM system so they can be worked as “leads.”

Conversion Rate 80

Conversion Rate B2B Content Sales Qualified Leads 80

Biznology

MARCH 9, 2018

Garrett Mehrguth is the CEO of Directive Consulting , an industry-leading B2B marketing agency serving mid-enterprise level firms with industry-trusted SEO, PPC, and content and social. He contributes to Marketing Land , Salesforce , Search Engine Land , Search Engine Journal , Moz , Convince and Convert , Wordstream , and more.

Sales Qualified Leads 164

Sales Qualified Leads Cost per Acquisition B2B PPC 164

Biznology

MARCH 23, 2018

The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Or tell me to shut up and talk about something else. . Here’s an interesting one. Hubspot preaches inbound marketing as a mantra, right?

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

AUGUST 17, 2018

You’ll be surprised at the breadth of topics people searched on, and you’ll generate great ideas for fresh content to attract more buyers like them. So Elle Woulfe of PathFactory recommends that, with target accounts, you un-gate your content. Makes a lot of sense. I’m coming around to your side.].

Account Based Marketing 116

Account Based Marketing ABM Conference Tips 116

Biznology

SEPTEMBER 25, 2015

The solution was conducting Voice of Customer (VOC) research to develop a lexicon of key customer terms and phrases, to buy those key words, and also to pepper them in all the content we produced. VOC research drove the new navigation, site structure, information architecture, search and content, down to product nomenclature.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

Biznology

SEPTEMBER 3, 2015

Content production. Conference programming serves as a valuable source of new content for various uses throughout the year. “We Maura Packham, marketing and communications VP, said: “the post-event feedback shows that people feel differently about Quad’s value proposition. This was our goal.”.

Conference 80

Conference Trends B2B Trade Show 80

Biznology

AUGUST 6, 2015

B2B marketers will likely search and analyze nuggets not only from social media but also from phone conversation content and email content, to identify buying intent, competitive interest, and other actionable insights. The end of the database “build.”.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Biznology

JANUARY 6, 2016

Symphony runs marketing programs for more than 300 Japanese manufacturers with email, content development, data, teleservices, and marketing automation. Joe Pulizzi understood the power of content marketing way earlier than the rest of us, and built an entire business around it with the Content Marketing Institute.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Biznology

APRIL 24, 2015

Once Five9 can identify such accounts, they can trigger the appropriate content to be delivered to the right persona at the right time, and subsequently engage with buyers that not only match the ideal customer profile, but are exhibiting buying signals for Five9 solutions.

Ideal Customer Profiles 80

Ideal Customer Profiles Case Studies Case Study Marketing Management 80

Biznology

JULY 25, 2013

In the B2B marketing world, content is used primarily to 1. For these two purposes, business marketers need to have on hand an array of very particular types of content assets. A good way to determine what’s available, and what additional content you need to create, is to perform a content audit. Blog entries.

Enterprise Management 80

Enterprise Management B to B Work Management B2B Thought Leadership 80

Biznology

OCTOBER 28, 2013

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing , and I can’t say enough good things about it. Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along. But this is the one to acquire for your marketing library, for two reasons.

Education 80

Education B2B Marketing B to B Content Marketing 80

Biznology

SEPTEMBER 24, 2014

Dan’s interests are far-ranging, and he’s a master of content marketing (a blog, video chat interviews, white papers, book reviews, training videos), with no fluff. B2B Marketing Content Marketing B-to-B marketing B2B Lead Roundtable B2B marketing Brian Carroll linkedin Matt Heinz PointClear' What are your favorites?

PointClear 80

PointClear B2B Marketing B to B B2B 80

Biznology

AUGUST 18, 2017

These days, Brenner is a speaker and consultant on content marketing, with many lessons to share. Brenner’s approach becomes the essence of a successful content marketing strategy. You can’t force them to share content, but you can encourage them to do so voluntarily. It’s about a problem or a question.”.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188

Biznology

JANUARY 3, 2019

It’s practical and action-oriented, with a zillion tips on how to build sales—enhance your website, choose your key metrics, develop compelling content and more. Check out his new book, The Expert’s B2B Revenue Growth Playbook. Chris even offers a free pdf copy.

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

Biznology

MARCH 28, 2013

Bingo, with pull marketing tactics like providing educational content, you have a good chance of snagging a fairly qualified prospect. Typical pull tactics in B2B include: Developing informative, non-salesy content, to educate all comers on how to solve their problems, and what a great partner you can be in helping them.

B2B Marketing 80

B2B Marketing Advertising Agencies B2B SEM 80