markempa

JUNE 27, 2006

« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

InsightSquared

APRIL 23, 2019

The ABM approach advocates for targeting a predefined and limited set of companies and running campaigns to engage all individuals at these companies. Defining these as well as implementing them is left to individual companies to do. Then, there was “Account-Based Marketing.” Now, we have “Buying Groups.”

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

Engagio

AUGUST 16, 2017

Advising Engagio is a singular opportunity to work with Jon and the team to build the next great marketing technology company. B-to-B organizations need new ways to reach their customers, and marketers need better ways to contribute to their organization’s growth.”. Success takes a little luck, and a lot of hard work.

Paid Search Agency 86

Paid Search Agency B to B Ad Building Companies 86

eTrigue

DECEMBER 2, 2021

Marketers at even the smallest companies are now equipped to leverage online strategies including email, banner ads, search, and social media. Without marketing automation, this quickly becomes impossible as companies grow, and puts them at a competitive disadvantage. What’s Driving this Change?

Demand 78

Demand Sales Qualified Leads Marketing Automation Services B to B 78

KoMarketing Associates

NOVEMBER 13, 2017

Part 3 of the “B-to-B Loyalty Report” from Merkle Loyalty Solution looked at how B2B marketers are aligning with their customers. Thirty-one percent claim that marketers do not understand their needs, while 30 percent say they do not understand their company. B2B Marketers and the Customer Connection.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

ViewPoint

FEBRUARY 8, 2017

Here are some tell-tale signs your company is infected: The number of inbound leads increase as deal size decreases; Top performing sales reps refuse to follow up on inbound leads; Lead quotas are met, but the number of sales-accepted leads plummets; Revenue declines. So what can b-to-b companies do to get back on track?

B to B 120

B to B Cost per Lead Marketing Automation Services Inbound Marketing 120

Heinz Marketing

NOVEMBER 13, 2021

Strong leadership will be essential as companies learn from the past, confront urgent issues head on and plan for the future. With Workers Largely at Home, B-to-B Marketers Devise New Ways to Find Customers. Driving both short-term performance and long-term value creation for companies across the globe.

B2B Thought Leadership 99

B2B Thought Leadership Brand Identity Branding B to B 99

markempa

AUGUST 18, 2014

This is especially true for companies that have a complex sale where B2B buyers face daunting decisions that involve huge risks, and sellers struggle to articulate their value propositions and differentiate themselves from competitors. I’m looking for more companies that practice servant marketing. The problem with today’s customers.

B to B 120

B to B Marketing & Strategy B2B Sales Paid Search Agency 120

Heinz Marketing

AUGUST 28, 2021

And b-to-b is rapidly catching up in terms of customer focus, creative innovation and digital savviness. Thank you for the great read, Michael Stelzner. B2B and B2C Boundaries Are Blurring. From a marketer’s perspective, many of the same principles, objectives and strategies now apply equally.

Demand Generation 115

Demand Generation Account Based Marketing B to B Terms and Conditions 115

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. a marketing and sales information services company in Southport, Conn.: In 2005, 3.5 In 2005, 3.5

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

ViewPoint

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.

Resources 120

Resources B to B Work Management Marketing Management 120

ViewPoint

MARCH 6, 2014

Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications.

B to B 120

B to B netFactor Media SEM 120

Heinz Marketing

MARCH 26, 2022

B-to-B Marketing Doesn’t Have to Be Boring. If done well, audience analysis can generate insightful data that can help grow companies significantly. People development is the heart of organizational development and this is universal for all companies amongst all industries.

Analysis 82

Analysis B2B B to B Paid Search Agency 82

ViewPoint

AUGUST 1, 2011

As a sales and marketing thought leader with nearly 20 years experience, Tony has led the overall research function at SiriusDecisions since the company's founding in 2001. Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years.

Lead Management 120

Lead Management Work Management Sales Qualified Leads Marketing Management 120

Biznology

JULY 23, 2014

And you’ve got a lot of company. Establishing your executives and your company as trusted advisors in your field is hugely important in this market. This means networking, content marketing, PR outreach, speaking engagements, and trade/industry professional activities. SMB is where there’s enough volume to do plenty of testing.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

MAY 28, 2014

A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? Even company names fluctuate: 12.4% Are you happy with the quality of the information in your marketing database?

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Biznology

FEBRUARY 28, 2014

Early on, I stumbled upon an anonymous blog that reports on the most egregious of these emailers, and connects them to unscrupulous spammers tracked by Spamhaus. It’s pretty hilarious to learn that many of these data sellers are complete fakes, sending identical emails from fake companies and fake addresses. Any other ideas out there?

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

InsightSquared

MAY 1, 2019

First, SiriusDecisions was founded on the premise that companies grow faster when sales and marketing are operationally aligned and revenue operations is at the center of what makes alignment work.

B to B 47

B to B Peer-to-peer Webcast Lead Scoring 47

Industrial Marketing Today

FEBRUARY 12, 2011

It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience. I use this blog to reach a wider audience than before, drive more traffic to my industrial marketing company’s Website and establish my expertise in this niche. Jeff Ogden. “B

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Biznology

DECEMBER 5, 2014

A similar focus occupies Warm-Transfer, which tele-qualifies leads generated by very large insurance companies, and warm transfers the prospects to the clients’ sales teams. “We “In the insurance category, there are about 500 companies large enough for us to serve well. Account-based website design.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Biznology

APRIL 2, 2015

A bold prediction comes from Gary Skidmore, a strategic advisor to many companies in the B2B database marketing world: “The future lies in ongoing marketplace dialogue,” he says. As business buyers roam the Internet, marketers are able to treat them increasingly like individuals, versus company representatives. No more campaigns.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

DECEMBER 31, 2014

Companies such as InsideView and Leadspace are developing solutions in this area. Leadspace’s process begins with constructing an ideal buyer persona by analyzing the marketer’s best customers, which can be executed by uploading a few hundred records of names, company names, and email addresses. Like this post?

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Leadspace

NOVEMBER 6, 2019

Specifically: Extreme Networks, Microsoft and SAP were among the winners of the “ Programmes of the Year ” awards, having been “selected from a field of leading b-to-b organisations and achieved significant and innovative results that were integrated across revenue-generating functions.”. Sign up here.

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource). Whether the company conducts e-commerce (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

JANUARY 30, 2015

That may be okay for the rep, but it’s not okay for the company. Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. Data entered by our sales people ends up as mush in our database. They don’t follow the rules; or there are no rules.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

KoMarketing Associates

JUNE 29, 2016

Why it’s great: Quite simply, it is one of the largest LinkedIn marketing groups available, run by an experienced team of marketers and supported by the eMarketing Association, an international association of marketers, companies and governments committed to the advancement of marketing in the digital era. BtoB Marketing.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Lattice

NOVEMBER 24, 2015

As a marketer, I am always interested in learning about new technologies and how other companies are leveraging them to drive results. According to SiriusDecisions, it will “feature a crowd-sourced and independently verified directory of b-to-b sales, marketing and product vendors that will include technology integrations and partners.”

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Top Rank Marketing

JULY 12, 2023

But the reality is that technology and data will level the playing field, so a company can no longer compete on just its product features or benefits or pricing or distribution network.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Conversica

MAY 9, 2022

Lawyers.com markets to consumers and Martindale.com is a B to B website marketing to corporate counsel. Curious how other companies are using Conversational AI for their revenue teams? We started as a print directory and today we have morphed into two high profile websites – Lawyers.com and Martindale.com.

Conversion 52

Conversion Ideal Customer Profiles B to B Bandwidth 52

markempa

APRIL 26, 2010

This year’s Summit is focused on providing you with the interactive training, practical tools and proven techniques you need to generate more highly-qualified leads to improve your companies’ results, from the top of the funnel to your bottom line. B-to-B email. Lead nurturing. Lead scoring. International demand generation.

B2B Marketing 120

B2B Marketing Paid Search Agency B to B Top of Funnel 120

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Engagio

AUGUST 2, 2018

However, some of the smartest companies have found a way to marry the two powerful marketing ideas, resulting in not only an increase in high-quality leads but also better engagement with their target accounts. It’s like Netflix. It’s like Amazon.

Top of Funnel 67

Top of Funnel B to B ABM Account Based Marketing 67

Leadspace

NOVEMBER 5, 2015

Given the abundance of technology companies in the Bay Area focused on B2B lead generation, marketing and sales, I’d say they’re on to something. Specificity Over Scale: The Future of B-to-B Sales, Marketing and Product Technology. Analytics: Proficiency and Application in B-to-B Sales, Marketing and Product.

B to B 48

B to B B2B Marketing Account Based Marketing B2B 48

B2B Marketing Directions

JANUARY 21, 2018

In 2013, Walker Information published the results of a study regarding the emerging importance of customer experience for B2B companies. Customers 2020: The Future of B-to-B Customer Experience focused on how B2B companies should be preparing to meet changing customer expectations.

Research 54

Research B to B B2B Custom Publishing 54