markempa

AUGUST 18, 2014

So what would happen if we focused on helping them do just that? I’d like your input to help me define this better. Learn how you can help make your customers lives better. Learn how you can help make your customers lives better. Help customers identify and solve problems. Serve first and market second.

B to B 120

B to B Marketing & Strategy B2B Sales Paid Search Agency 120

Heinz Marketing

MARCH 26, 2022

B-to-B Marketing Doesn’t Have to Be Boring. As audience analysis is the identification of various data points including attitudes, behaviors, and interests of a particular group, it’s able to help businesses understand their current and potential customers. How Busy Managers Practice People Development.

Analysis 93

Analysis B2B B to B Paid Search Agency 93

ViewPoint

JANUARY 26, 2012

Every business needs new customers. But what are the most effective outbound marketing channels for kicking off a business relationship? Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications.

B to B 120

B to B netFactor Media SEM 120

Biznology

JULY 23, 2014

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. Kudos to Bredin for figuring out how to persuade 532 busy business owners to take a 15-minute survey online, in May 2014. SMB is where there’s enough volume to do plenty of testing.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

FEBRUARY 28, 2014

Are you hounded by email pitches offering access to all kinds of prospective business targets? So, over time, I have come up with a 9-point assessment strategy to help marketers determine the likely legitimacy of a potential vendor, using approaches that can be replicated by anyone, at arm’s length. (Photo credit: Tim Morgan).

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

KoMarketing Associates

JUNE 29, 2016

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Engagio

AUGUST 16, 2017

billion by Vista Equity Partners, Phil became a Venture Partner at Shasta Ventures, where he offers his expertise in creating category-leading SaaS businesses to early-stage organizations. B-to-B organizations need new ways to reach their customers, and marketers need better ways to contribute to their organization’s growth.”.

Paid Search Agency 86

Paid Search Agency B to B Ad Building Companies 86

Leadspace

NOVEMBER 6, 2019

It’s a busy time of year, with the holidays right around the corner and all that’s involved in wrapping up another trip around the sun. What better time to take a look back at the year and acknowledge outstanding accomplishments? Leadspace Enterprise Customers Making a Clean Sweep of B2B Awards Season.

Bombora 79

Bombora B to B Enterprise Management Intent Signal 79

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Top Rank Marketing

JULY 12, 2023

While some AI tools can certainly help B2B marketers better realize their creative efforts, the power of the human touch is undeniable, and it is serving as a growing differentiator between mediocre marketing efforts and those five-star creative efforts that sparkle and delight brand audiences. LinkedIn is a TopRank Marketing client.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Conversica

MAY 9, 2022

Martindale-Hubbell has been helping lawyers find clients for over 150 years. Lawyers.com markets to consumers and Martindale.com is a B to B website marketing to corporate counsel. Our websites help people decide on which attorney to hire. Since attorneys are busy, very often it is hard to get them on the phone.

Conversion 52

Conversion Ideal Customer Profiles B to B Bandwidth 52

Bound360

APRIL 25, 2018

Digital Transformation: What Does It Mean, And What Must B-to-B Leaders Do To Make It Successful with Gil Canare and Marisa Kopec. Stop by our booth 412 to learn how Bound insights and personalization helps your demand, ABM, portfolio and content strategies. The State of B-to-B Content: The Good, the Bad, the Ugly.

B to B 49

B to B Work Management Marketing Management Account Based Marketing 49

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. This can be an expensive, but very helpful, tool. But marketers first must think through how they will use the information to drive business results. Our legacy databases are not as robust as we need.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

NOVEMBER 27, 2013

In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Leading Results Rambings

JULY 8, 2013

I met a small business owner this week who made the previous boast. And yet later in the same conversation he lamented how it seems that for all the hard work he’s done in developing his LinkedIn network, it really isn’t helping him develop any real connections or sales opportunities.

B to B 71

B to B Social Networks Network Marketing Broadcasting 71

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Seismic

MARCH 29, 2019

To help you improve your organization’s sales enablement strategy, we’ve compiled some training and learning opportunities. Join an upcoming stop on the Sales Enablement City Tour for help guiding you through building a framework for implementing and optimizing the best sales enablement approach for a successful 2019. TOPO Summit.

Training 53

Training B to B Gartner Work Management 53

ViewPoint

JUNE 7, 2016

Helping them understand actual vs. assumed buyer behavior in B2B sales environments helps alter their behavior—and helps them be more successful. With acceptance, sales is obligated to follow up with the lead in a specific timeframe (no more than 72 business hours is advisable; 24 hours is a best practice).

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

Cintell

MARCH 10, 2016

This is business. Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. But empathy is hard to put a dollar value to. We need ROI. We need PROOF!

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

ViewPoint

FEBRUARY 24, 2016

movement harshly declare that proactive targeting and prospecting for new business is dead. Often, however, nothing is farther from the truth, leading to tele-prospecting being one of the most mismanaged functions in b-to-b today.". New business. New business and existing customers. From Mike Weinberg, New Sales.

Lead Ranking 149

Lead Ranking Demand Generation Agencies Account Based Marketing Paid Search Agency 149

ViewPoint

OCTOBER 6, 2015

It's about helping sales find and close business in target accounts and about developing valuable customer relationships in those accounts. There are technologies that help us score not just "leads" but accounts, to prioritize focus and follow up in a way that really reflects complex b-to-b buying.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. It’s very tricky being in the prediction business.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

The ROI Guy

FEBRUARY 19, 2018

Communicate and quantify business value benefits the buyer can achieve with your proposed solutions, including cost savings, productivity improvements, business risk mitigation and revenue improvements. The tools can help provide the guidance they need to evolve and excel at collaboration with prospects.

B to B 53

B to B Aggregators Sample Click Rate 53

MLT Creative

SEPTEMBER 27, 2011

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Social media is a very important part of an inbound marketing program and it can certainly help drive conversions and leads. But it’s also about listening, learning and helpful thought leadership.

Social Media 40

Social Media Advertising Agencies Media B to B 40

Stevens & Tate

JUNE 20, 2019

Gartlan and Wagner join the speaker line-up with decades of marketing experience in manufacturing and B-to-B marketing at North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. The national event is being held from November 11-14, 2019 at the McCormick Place in Chicago, IL.

Peer-to-peer 40

Peer-to-peer Advertising Agencies Features B to B 40

MLT Creative

JUNE 22, 2010

The call was business-to-business and, since B2B marketing is what we do at MLT Creative, I'm always willing to discuss a mutually beneficial business deal. By hosting this event with Storyville, we're doing our part to help them solve a global problem. But that's not what the call was about. Not really.

Business to Business 40

Business to Business Personalization Advertising Agencies Paid Search Agency 40

Marketing Insider Group

MAY 19, 2015

And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts. I hope this helps answer one of yours, or your bosses. Is content marketing for everyone?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

DivvyHQ

APRIL 26, 2017

For San Francisco Travel’s busy marketing department, the goal is more trips, not getting tripped up. But that’s exactly what was happening to the content marketing management process before the destination marketing organization of record for the Golden City enlisted the help of content marketing platform DivvyHQ.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. After all, they want to get started with the cool new tools and usher new business in the door. But if the most important source of new business – the website – isn’t doing the job for them, the new tools are a waste of time.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Biznology

JULY 2, 2018

Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online. Business people like to share valuable ideas and do favors. Attract them with killer content. Use Google display ads. Ask for referrals. Partner with a reliable data broker.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

MAY 22, 2017

Attai , whose consultancy PlayWell, LLC, specializes in compliance, explains that the consumer is the data “subject,” and the firm with whom he does business is the data “controller.” As business sellers, we may be in somewhat better shape than our consumer marketing counterparts. Linnette J. But for a “net new” account, it’s murkier.

Privacy 139

Privacy Data Hygiene Marketing Management Paid Search Agency 139

Biznology

NOVEMBER 5, 2018

Businesses play their cards close to the vest. And in theory business people want to help each other, so you’d think testimonials should be easy to get. Businesses think email is their best prospecting tool. But I can’t help myself. That’s all true. But sometimes I find it annoying, too. They reduce buyer risk.

B2B Marketing 151

B2B Marketing Peer-to-peer Data Hygiene B2B 151

MLT Creative

AUGUST 12, 2011

The following excerpt is from one of Mark’s recent blog posts : Ten years ago, if you had a business crisis, you could probably count on those deep relationships to help pull you through, at least to a certain extent. Who has the time for building business friendships? A business relationship renaissance.

Advertising Agencies 40

Advertising Agencies Business B2B B to B 40

markempa

OCTOBER 31, 2006

Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders. Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

B2B Marketing Directions

MAY 24, 2015

For decades, business and marketing thought leaders have touted the importance of creating and maintaining strong relationships with existing customers. And Walker Information recently wrote that by 2020, customer experience is expected to surpass product and pricing as the key business differentiator.

B2B Marketing 53

B2B Marketing Marketing Management Planning B to B 53

The ROI Guy

JULY 18, 2016

The importance of sales content remains strong, with 79 % of b-to-b buyers reporting that the content provided by a rep is very to extremely influential in their selection of one vendor over another. Many lack the right content to help guide discovery and discuss challenges / needs.

Research 40

Research B to B Webcast Content 40

Engagio

MAY 14, 2019

In today’s day and age, organizations must join forces to help leaders and their businesses develop a customer-obsessed strategy to drive growth. In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54