budget 
Cintell
MARCH 10, 2016
You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. Using Personas increases email open rate 2-5 times (Forrester). We’ve all been there. DemandGen).
Customer Experience Matrix
SEPTEMBER 3, 2009
A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Assuming that consumers spend about the same amount of time with both, and that advertising on both is equally effective, online media should get a larger share of ad budgets. Where are marketers moving their budgets?
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Webbiquity
DECEMBER 11, 2013
Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Failing Distribution Strategies Smother Great Content by MediaPost.
Adobe Experience Cloud Blog
DECEMBER 15, 2009
40% of Marketers plan to increase their budgets in 2010. Social media use soars among b-to-b marketers. Forrester Predicts Huge Growth for Social Media Marketing. Tradeshow Budgets Predicted to Decline 17% in 2009. Few b-to-b firms are signing up for Super Bowl XLIII advertising.
The ROI Guy
NOVEMBER 29, 2010
The organizations that recognize these significant and fundamental B2B buyer changes, and align their content marketing budgets to empower buyers, engage one-to-one, build trust, address economically focused buyers and enable sales to engage with more value will be the winners in the next decade.
The ROI Guy
DECEMBER 6, 2010
These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. ► October (8) Tech Marketers May Need to Rethink Budgets for 201. Frugalnomics in Full Effect: Forrester and Gartner. Drive Budget Planning with the “IT Hierarchy of Ne. .
Buzz Marketing for Technology
JUNE 27, 2008
Are you involved in setting the direction for your companys IT budget or strategy? Forrester Wave: Service Desk Management Tools, Q2 2008. Read Forresters advice for deploying an enterprise mobile solution. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. E-Business.
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