Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. hadn’t even talked to her on the phone. Want to talk? You think you know what is important to customers. Click title to read more. This is set to reach 12% by 2013. Want to talk? &#.