B to B and Blogger - B2B Marketing Zone

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

MARCH 6, 2014

Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? And YouTube in 10th place?

Paid Content

Paid Content Social Media Customer Surveys Paid Search Agency

New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. And within those law firms, do I have the names of all the partners I should be marketing to?".

Resources

Resources B to B Work Management Marketing Management

B2B Marketing Zone

ViewPoint

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

New Response Databases - Valuable Resource for B2B Marketers?

Webinars

Stay Connected