The ROI Guy

SEPTEMBER 17, 2010

According to Forrester analyst Scott Santucci, “Today, buyers are looking for business partners that will help them drive business results or outcomes – rather than bundle their products and services into solutions.” How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Buzz Marketing for Technology

JUNE 27, 2008

Even in the best of times, its a battle to convince employees to participate in knowledge management programs. Heres how some companies convinced individuals to share best practices. Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Energy Efficiency. Space Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

Best Practices. Posted by Chris Potts in Best Practices | 2 comments. Posted by Don Leone in Best Practices | 4 comments. IT support best practices. A Best-Practice Framework for Virtualization. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100