Why Sales Reps Should Be Involved in Lead Nurturing
B2B Marketing Directions
NOVEMBER 8, 2015
Howard closes his post with the emphatic statement: "Get your salespeople out of the lead nurturing business." Howard Sewell is one of the B2B marketing thought leaders that I pay close attention to, and I always find his views insightful. However, I don't agree that sales reps should stay out of lead nurturing.
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